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Number 49 | Issue 1/12<br />

www.setra.de<br />

Magazine for customers and friends of the <strong>Setra</strong> brand<br />

<strong>Family</strong><br />

Imprint<br />

Publisher<br />

EvoBus GmbH<br />

<strong>Setra</strong> Omnibusse<br />

Carl-Zeiss-Straße 2<br />

89231 Neu-Ulm<br />

Tel. +49 (0)731 181-0<br />

Fax +49 (0)731 181-2418<br />

www.setra.de<br />

Responsible for content:<br />

Dr Jens Heinemann,<br />

Head Marketing Communication <strong>Setra</strong><br />

The following people worked on this issue:<br />

Christine Denzel, BUS/MPM-S<br />

Bernd Goy, BUS/MSG-4<br />

Dieter Startz, BUS/MSE-2<br />

Sonja Waldenspul, BUS/MSD-D<br />

Concept, editorial work, layout:<br />

Newport3 Werbeagentur GmbH & Co. KG<br />

Neumann-Reichardt-Str. 27-33<br />

22041 Hamburg<br />

www.newport3.de<br />

Repro:<br />

Final Art Production<br />

Neumann-Reichardt-Str. 27-33<br />

22041 Hamburg<br />

Printing:<br />

Süddeutsche Verlagsgesellschaft Ulm<br />

Nicolaus-Otto-Straße 14<br />

89079 Ulm<br />

Crowning glory<br />

The truly amazing “Final Edition”<br />

Football EC<br />

Football EC consortium bus<br />

Off to the stars<br />

<strong>Setra</strong> serves the shuttle service<br />

ComfortClass 400 special series<br />

operators kick off with <strong>Setra</strong><br />

at the Guiana Space Centre<br />

Page 08<br />

Page 20<br />

Page 42


02 | <strong>Setra</strong> Impressions<br />

<strong>Setra</strong> Editorial | 03<br />

Dear customers and friends<br />

of the <strong>Setra</strong> brand,<br />

when American playwright Woody Allen<br />

was asked what his secret for success was,<br />

his answer was very straightforward: “Being<br />

different than the rest.” At <strong>Setra</strong>, we have<br />

been following this very simple maxim for<br />

decades. And with this in mind, the latest<br />

edition of the <strong>Setra</strong><strong>Family</strong> magazine takes a<br />

close look at the <strong>Setra</strong> ComfortClass’ truly<br />

unique and very refined vehicle concept.<br />

With its special Final Edition model, the<br />

ComfortClass sets unprecedented standards<br />

with regard to materials, comfort,<br />

equipment, reliability and design. In this<br />

issue, we also report on the delivery of a<br />

Final Edition coach to Linden-Reisen. We<br />

gathered fascinating impressions from the<br />

operator, his driver and passengers, having<br />

accompanied this very special vehicle on<br />

its maiden journey from the Customer-<br />

Center in Neu-Ulm to its new home Stadtkyll<br />

in Germany’s Eifel region.<br />

By the way, were you aware that our<br />

ComfortClass 400 vehicles are the most<br />

popular and most widely sold <strong>Setra</strong> touring<br />

coaches ever? In fact, shortly before this<br />

issue’s editorial close, the 6,000 th vehicle<br />

from the ComfortClass 400 range was delivered.<br />

The proud recipient of the milestone<br />

S 416 GT-HD Final Edition was Reisedienst<br />

Flaschenträger. We gladly send them<br />

our very best wishes.<br />

A major sport highlight this year is just<br />

around the corner. I’m talking about the<br />

European Football Championship which will<br />

be held in June/July in Poland and the U-<br />

kraine. We are looking forward to this event<br />

with bated breath, not only from a sporting<br />

perspective, but because the European<br />

Football Championship’s bus consortium<br />

will be kicking off with <strong>Setra</strong>. During the<br />

whole event, 40 <strong>Setra</strong> touring coaches will<br />

be deployed to transport teams, managers<br />

and officials. On April 18, the “Sindbad”<br />

and “RafTrans” companies, which make up<br />

the consortium, took over the first 30<br />

coaches in the context of a large event<br />

which we report on here in the <strong>Setra</strong><strong>Family</strong>.<br />

Also in this issue, we have a number of<br />

stories for you that are “pure <strong>Setra</strong>”. We are<br />

happy to introduce the 5-star luxury touring<br />

coaches recently purchased by Car Rouge –<br />

a premium tour operator in Bern, Switzerland.<br />

In spite of the 90 cm distance between<br />

seats, the developers succeeded at<br />

incorporating a fifth row of seats in front of<br />

the second entrance, as well as a 2+1 row<br />

right at the front entrance. We also report<br />

on Möllers Reisedienst’s experience with<br />

yet another seat configuration – staggered<br />

seating. The article is most interesting and<br />

certainly worth reading. Staying on the<br />

topic of customised seating, we have also<br />

highlighted how decorative stitching and<br />

quilting can give the seats in your <strong>Setra</strong> a<br />

touch of individuality and luxury.<br />

We also have news from the world of telematics.<br />

Most of you are familiar with the<br />

OMNIplus BusFleet fleet management system.<br />

Well, it has been developed further –<br />

specially for coaches and buses. As introduced<br />

for the first time at a recent<br />

<strong>Setra</strong>Show, it is now available under the<br />

name “FleetBoard” and can also be managed<br />

very easily from wherever you are on<br />

the road via iPhone or iPad.<br />

Of course, that isn’t all you’ll find in this<br />

latest issue of the <strong>Setra</strong><strong>Family</strong>. You can<br />

look forward to many exciting highlights<br />

from the fascinating and ever-changing<br />

world of coaches and buses.<br />

Wishing you pleasurable and informative<br />

reading.<br />

Best regards<br />

Lothar Holder<br />

Head of Sales <strong>Setra</strong> Buses and Coaches<br />

EvoBus GmbH<br />

Always on the ball! During the European Football Championship, teams, managers and officials will be travelling<br />

to the stadiums in <strong>Setra</strong> touring coaches


04 | <strong>Setra</strong> Content<br />

<strong>Setra</strong> Content | 05<br />

The culmination of the ComfortClass 400:<br />

08 a look at the Final Edition special series<br />

06<br />

The high-end tourism provider Club Med<br />

deploys <strong>Setra</strong> for its shuttle services<br />

20<br />

The European Football Championship bus<br />

operator consortium kick off with <strong>Setra</strong><br />

Two MultiClass 400 buses connect Latvia’s<br />

17 metropolis Riga with the city of Talsi<br />

42<br />

<strong>Setra</strong> coaches deployed as shuttles at the<br />

Guiana Space Centre<br />

In Norway, there are <strong>Setra</strong>s which have<br />

30 been customised into small hospitals<br />

Cover Story<br />

Best in Class<br />

Highlight<br />

<strong>Family</strong> News<br />

<strong>Setra</strong> Individual<br />

08 | Final Edition<br />

The highly advanced ComfortClass 400<br />

vehicle concept<br />

06 | A <strong>Setra</strong> for the islands<br />

<strong>Setra</strong> wins Club Med tender<br />

18 | Tailor-made electrics<br />

A look behind the scenes at pre-assembly<br />

in Neu-Ulm<br />

28 | Staggered seating<br />

A progress report from Möllers Reisedienst<br />

in Neumünster<br />

40 | Swiss flagship model<br />

Four <strong>Setra</strong> luxury coaches for premium<br />

tour operator Car Rouge<br />

20 | <strong>Setra</strong> at the Football EC<br />

16 teams, managers and officials travel in<br />

<strong>Setra</strong> coaches<br />

Premium Service<br />

26 | New fleet management system<br />

FleetBoard system for coaches and buses<br />

has come a long way<br />

34 | At your service 600 times over<br />

The various categories of the OMNIplus<br />

service points<br />

16 | A princely contract<br />

Four new low-entry buses for PostAuto<br />

Liechtenstein<br />

17 | To the “pearl of Kurland”<br />

Talsu Autotransports takes over 100 th<br />

new vehicle for Latvia<br />

22 | <strong>Setra</strong> <strong>Family</strong> get-togethers<br />

A look back and a look ahead at shows<br />

and exhibitions<br />

24 | Sweet dreams in a <strong>Setra</strong><br />

A <strong>Setra</strong> for the baby’s bedroom<br />

25 | Contagious enthusiasm<br />

Sales-Lentz Autocars S. A. places most<br />

extensive <strong>Setra</strong> order in the history of<br />

EvoBus Belgium and Luxemburg<br />

32 | Coach and bus stories<br />

Real-life <strong>Setra</strong> stories<br />

36 | WESTbus drives <strong>Setra</strong><br />

An attractive and very unique model for<br />

city connections in Austria<br />

37 | With safety in the foreground<br />

Cars Moreau also invests in passenger<br />

safety with ten new <strong>Setra</strong> coaches<br />

38 | Donating wages<br />

Bus builders at the Neu-Ulm location<br />

support the “Aktion 100 000 und<br />

Ulmer helft” charity campaign<br />

42 | With <strong>Setra</strong> to the stars<br />

<strong>Setra</strong> bus shuttle at the Guiana Space<br />

Centre<br />

30 | Hospital on wheels<br />

Geilo Turbusser uses <strong>Setra</strong> buses for<br />

transporting patients in Norway<br />

38 | Your company in the leading role<br />

The benefits of customised <strong>Setra</strong> on-board<br />

videos<br />

39 | Always a stitch ahead<br />

Decorative stitching and quilting give<br />

seating a touch of individuality<br />

41 | Travel pleasure all along “la ligne”<br />

<strong>Setra</strong> takes on intercity applications for<br />

the first time in France


<strong>Setra</strong> Best in Class | 07<br />

A perfect holiday feeling: Club Med offers its guests all-inclusive luxury – including an extremely comfortable shuttle bus<br />

T<br />

he “Les Boucaniers” Club Med in<br />

the Lesser Antilles offers everything<br />

to make travellers’ hearts<br />

beat just a little faster. The breathtakingly<br />

beautiful Club village is reminiscent of a<br />

fishing town on a picturesque bay where<br />

turquoise waters, endless palm trees and<br />

white powder beaches soothe the soul.<br />

With all this at guests’ disposal at the Club<br />

Med luxury resort, life can hardly get any<br />

better.<br />

Needed: luxury shuttles<br />

There are four different types of Club Med<br />

resorts, each offering a different level of<br />

comfort. “Les Boucaniers” is a premiumcategory<br />

resort visited by affluent international<br />

guests. To meet their discerning<br />

expectations in terms of comfort and luxury<br />

in shuttle services, Club Med called for<br />

tenders – where only the best would have a<br />

chance of winning. <strong>Setra</strong> customer, Transports<br />

Bernard, with a <strong>Setra</strong> S 411 HD and<br />

headquarters in Rivière-Salée, easily persuaded<br />

the resort management and was<br />

given the contract. Guy-Albert Bernard<br />

from Transports Bernard knew all along<br />

that he was on the right track with <strong>Setra</strong>:<br />

“At Transports Bernard, we believe that a<br />

luxurious holiday begins with a comfortable<br />

shuttle bus on the way to the resort from<br />

the airport. And from this perspective, <strong>Setra</strong><br />

is and will always be our first choice.”<br />

Equipment perfectly suited<br />

to the tropics<br />

The S 411 HD carries guests to the Caribbean<br />

Club Med resort from the airport to the<br />

village, and also takes them on sightseeing<br />

excursions around the “Flower island”, as<br />

the locals call their Antillean gem. The luxury<br />

shuttle has 43 seats, two 19-inch screens<br />

as well as a panoramic-view and rear-view<br />

camera. As well, the shuttle is especially<br />

equipped for the tropical island climate.<br />

With a refrigerator, tinted windows and an<br />

air conditioning system suited to high tropical<br />

temperatures, journeys in the <strong>Setra</strong> are<br />

pure holiday pleasure.<br />

<br />

Club Med:<br />

A new definition of holiday luxury<br />

Since its inception in 1950, the Club Med<br />

chain, with its all-inclusive concept, has<br />

been single-mindedly driven by its objective<br />

to offer a new definition of holiday luxury to<br />

its guests. Travel, rooms, and evening entertainment<br />

are all included in the package.<br />

The concept has been met with great success:<br />

today the chain provides its guests<br />

all-inclusive holidays in over 80 Club Med<br />

resorts worldwide. Whether families, singles<br />

or newlyweds, sports enthusiasts,<br />

wellness fans or simply those looking for<br />

utter relaxation, Club Med has the right<br />

package for any target group.<br />

Martinique – Club Med uses <strong>Setra</strong> for its shuttle service:<br />

A <strong>Setra</strong> for the Caribbean islands<br />

“Where happiness meets the world” – just like its slogan promises, the luxurious Club Med chain<br />

offers all-inclusive, premium holidays. To ensure that the all-around luxury promise is met and that<br />

guests are absolutely satisfied with their travel experience, the “Les Boucaniers” Club Med resort on<br />

the Caribbean island of Martinique deploys a <strong>Setra</strong> S 411 HD coach as shuttle.


08 | <strong>Setra</strong> Cover Story <strong>Setra</strong> Cover Story | 09<br />

Two S 416 GT-HD/3 Final Edition coaches for Linden-Reisen:<br />

Experiencing something ultra-special<br />

It is the culmination of a longstanding success story. With the Final Edition, the ComfortClass 400<br />

has been refined even further – with exclusive design features and unusual, luxurious equipment<br />

details. The Krebs family of bus entrepreneurs recently took delivery of two S 416 GT-HD/3 Special<br />

Edition models at the <strong>Setra</strong> CustomerCenter in Neu-Ulm. And <strong>Setra</strong><strong>Family</strong> was there to witness their<br />

maiden voyages.


10 | <strong>Setra</strong> Cover Story <strong>Setra</strong> Cover Story | 11<br />

S<br />

hortly before 12 noon. Gearing up<br />

to the festive handover ceremony<br />

with over 80 guest passengers,<br />

driver Ralf Juchems had a little time to make<br />

himself comfortable in the coach. He studied<br />

the cockpit with meticulous attention to<br />

detail. His first impression: “The seating,<br />

the legroom and the all-around view are<br />

ideal. They promise a relaxed drive.” He<br />

was also impressed with the shape of the<br />

windscreen and the Final Edition’s uniquely<br />

forward-pulled roof. “The windscreen isn’t<br />

overly curved, so it offers ideal protection<br />

from direct sunlight.”<br />

ComfortClass 400 success model<br />

with 6,000 vehicles<br />

The day at the CustomerCenter was also a<br />

premiere for senior partner Dieter Krebs.<br />

“Linden-Reisen”, which was founded as a<br />

transportation company in 1939, has been<br />

a <strong>Setra</strong> partner since 1986. And now, the<br />

third-generation family business which is<br />

managed by son Marco is also deploying<br />

ComfortClass 400 Final Edition vehicles.<br />

And he knows he is in very good company.<br />

First launched in 2003, the advanced<br />

ComfortClass 400 has since sold 6,000<br />

units – and is thus the most popular <strong>Setra</strong><br />

of all times. With the new <strong>Setra</strong> coaches,<br />

including the 20 th new <strong>Setra</strong> coach for<br />

Linden-Reisen, the company is ushering<br />

in a new generation of touring comfort.<br />

“Both S 416 GT-HD/3 beautifully complement<br />

our S 415 HD TopClass 400 coaches.<br />

With these remarkable vehicles, we are<br />

once again underscoring our quality<br />

commitment to safety, technology and<br />

to comfort as well”, proudly stated Dieter<br />

Krebs.<br />

4-star luxury<br />

The 4-star luxury coaches are equipped<br />

with 49 “Voyage Plus” touring seats. The<br />

seat backs feature leather headrest inserts.<br />

With the coaches’ on-board galley with<br />

integrated 40-cup coffee machine and 8.5 l<br />

sausage cooker, service personnel can<br />

pamper passengers. The touring coaches,<br />

which are driven by a powerful, dynamic<br />

and environmentally friendly 315 kW OM<br />

457 LA Mercedes-Benz engine, no wishes<br />

unanswered under their sheet metal exterior.<br />

Safety features include Adaptive Cruise<br />

Control (ART) with Active Brake Assist<br />

(ABA), Front Collision Guard (FCG) and<br />

Lane Assist (SPA). The driver has a complete<br />

view of goings-on all around and inside<br />

the coach. Both S 416 GT-HD/3 vehicles<br />

are equipped with a rear-view backup<br />

camera with integrated cleaning system,<br />

as well as a video surveillance system for<br />

the rear entrance.<br />

The best proof of satisfaction<br />

If his passengers are satisfied, then Dieter<br />

Krebs is too: “Many of our customers have<br />

been travelling with us all over Europe for<br />

years. And to me, that is still the best proof<br />

of satisfaction.” So, with this in mind, the<br />

premiere trip from Neu-Ulm to Rhineland-<br />

Palatinate was a true pleasure. The guests<br />

were delighted. Especially in Neu-Ulm when<br />

they were informed about the coaches’ ingenious,<br />

fully integrated safety system. After<br />

their return, 81-year-old Karl Holzhäuser<br />

commented: “I’ve been travelling with<br />

Linden-Reisen for over 50 years. It is hard to<br />

believe and so fascinating just how much<br />

has been done in the key areas of safety and<br />

comfort.”<br />

“You feel pleasantly relaxed”<br />

The state-of-the-art safety system also<br />

gives Jakob Blum peace of mind and a<br />

reassuring feeling. But there were other<br />

reasons why the 67-year-old felt comfortable<br />

on his first trip in a ComfortClass 400:<br />

“I noticed the generous leg space immediately.<br />

There is nothing that is narrow or<br />

cramped in this coach. You are made to feel<br />

absolutely relaxed. Even our driver was<br />

virtually seated as comfortably as he would<br />

be in a living room.”<br />

Top design<br />

44-year-old Ute Klinkhammer also found<br />

the coach very comfortable: “I really liked<br />

the two-colour ambiance with the curtains<br />

and ultra-comfortable seats. You notice<br />

these details as a woman.” Klaus-Peter<br />

Meyer (47) is a passionate coach traveller<br />

who looks at things very closely and admitted<br />

with a smile: “I love to run my hands over<br />

different surfaces. I can’t resist. For example,<br />

I find the lighter carpeting on the side walls<br />

beautifully finished. It all reflects a very high<br />

quality and attention to detail. Also the<br />

<strong>Setra</strong> lettering in the seats. You really do<br />

feel like you’re sitting in a premium limousine.”<br />

And that wasn’t all he enjoyed: “The<br />

<strong>Setra</strong> S 416 GT-HD/3 is very quiet. I sat in<br />

the last row at the rear directly above the<br />

engine. But during the whole drive, you<br />

could hardly hear a thing. What a smooth<br />

ride.”


12 | <strong>Setra</strong> Cover Story <strong>Setra</strong> Cover Story | 13<br />

For the love of detail<br />

The state-of-the-art cockpit of the Final Edition is a dream come true for bus drivers. The elegant, subdued<br />

design elements in the coach bear witness to the attention to detail <strong>Setra</strong> designers are known for.


14 | <strong>Setra</strong> Cover Story<br />

<strong>Setra</strong> <strong>Family</strong> News | 15<br />

1,000 th <strong>Setra</strong> S 431 DT goes to Dr. Richard<br />

T<br />

he Dr. Richard Group in Vienna took<br />

delivery of the double-decker coach.<br />

The largest private coach operator in<br />

Central Europe has accompanied the <strong>Setra</strong><br />

brand right from the beginning with all five<br />

series – the 10, 100, 200, 300 and 400. It<br />

was also the first operator to drive all five<br />

model types of the current TopClass 400<br />

series. The company uses the S 431 DT for<br />

touring and excursion applications as well<br />

as in the prestigious G1 line, which connects<br />

the South Burgenland with Vienna<br />

The handover of the 1,000 th double-decker: Axel<br />

Stokinger, Head of EvoBus Austria, Lothar Holder,<br />

Head of Sales <strong>Setra</strong> Buses and Coaches EvoBus GmbH,<br />

Dr. Ludwig Richard, Dr. Richard Group Management<br />

Board, Hartmut Schick, Head of Daimler Buses (l. to r.)<br />

several times a day. The new double-decker<br />

coach is in good company at Dr. Richard’s.<br />

Close to 450 vehicles carrying the <strong>Setra</strong><br />

name are deployed by the group, and<br />

40 of them are double-decker S 431 DT<br />

coaches. Since the market introduction of<br />

the S 431 DT in 2002, close to 15 % of all<br />

<strong>Setra</strong> double-decker coaches have been<br />

sold to customers in Austria. <br />

Passengers feel pampered when surrounded by the Final Edition’s stylish ambiance. You can not<br />

only see the attention to detail, you can also feel it.<br />

Austria crosses the 4,500 mark<br />

he Penner travel agency in Stockerau<br />

T recently became the proud owner of<br />

the 4,500 th new <strong>Setra</strong> vehicle destined for<br />

Austria – an S 411 HD – along with a<br />

ComfortClass S 415 GT-HD and MultiClass<br />

Anniversary coach handover: Martin Biewald, <strong>Setra</strong><br />

Brand Manager Central Europe, Erwin and Mag. Elke<br />

M. Penner, and Josef Schmitt, Sales <strong>Setra</strong> Buses and<br />

Coaches (from l. to r.)<br />

S 415 H. Managing directors Erwin and<br />

Mag. Elke M. Penner are proud to have<br />

made the largest investment since the<br />

foundation of their company, which is celebrating<br />

its 20 th anniversary this year: “The<br />

three new <strong>Setra</strong> coaches feature state-ofthe-art<br />

equipment and the greatest possible<br />

comfort. And we now have the most advanced<br />

and environmentally friendly coach<br />

fleet in Austria’s Weinviertel region.” <br />

Scandinavia, Sweden, <strong>Setra</strong>!<br />

anaging directors Lena Persson and<br />

M Lennart Robertsson took delivery<br />

of the S 416 GT-HD anniversary vehicle<br />

at the Neu-Ulm CustomerCenter from<br />

Michael Frey, former Head of Market<br />

Management <strong>Setra</strong> Export Markets. With<br />

this new vehicle, the Karl Everts company,<br />

which was taken over four years ago by<br />

entrepreneurs Persson and Robertsson,<br />

currently deploys five <strong>Setra</strong> coaches. Lena<br />

Persson: “Most of all, we value <strong>Setra</strong>’s<br />

high quality and comprehensive aftersales<br />

service.” The vehicles owned by the South<br />

Swedish operation are on the road throughout<br />

Europe.<br />

<br />

Grattis!/Congratulations! Lena Persson (l.),<br />

Lennart Robertsson (m.) und Michael Frey, former<br />

Head of Market Management <strong>Setra</strong> Export Markets


16 | <strong>Setra</strong> <strong>Family</strong> News<br />

<strong>Setra</strong> <strong>Family</strong> News | 17<br />

In Liechtenstein’s mountainous landscapes, powerful buses such as the <strong>Setra</strong> S 415 NF are needed<br />

Liechtenstein – four new <strong>Setra</strong> low-entry buses for PostAuto:<br />

A princely contract for <strong>Setra</strong><br />

More than half of PostAuto Liechtenstein’s fleet has been modernised since 2011 – including four<br />

<strong>Setra</strong> S 415 NF buses. PostAuto Liechtenstein is on the road for the LIECHTENSTEINmobil Transport<br />

Services.<br />

Latvia – 100 th anniversary vehicle is a <strong>Setra</strong> S 415 UL:<br />

Two <strong>Setra</strong> vehicles for the “pearl of Kurland”<br />

With its purchase of two <strong>Setra</strong> S 415 UL buses, the “Talsu Autotransports” company recently took<br />

over the 100 th new vehicle for Latvia. The MultiClass 400 buses connect Talsi in West Latvia with<br />

Riga, the country’s capital.<br />

n the principality of Liechtenstein, public<br />

I transportation is almost exclusively<br />

served by bus lines. These are operated by<br />

PostAuto Liechtenstein under the authority<br />

of LIECHTENSTEINmobil (LIEmobil) with<br />

39 buses. Since January 2012, LIEmobil is<br />

the successor organisation to the Liechtenstein<br />

Bus Company. PostAuto Liechtenstein<br />

is a PostAuto Switzerland company, the<br />

most important distributor in Swiss public<br />

transportation. PostAuto has been operating<br />

the bus network in the principality on<br />

behalf of LIEmobil since 2001. As PostAuto<br />

was once again awarded with the contract<br />

in 2010, over half its fleet was updated. The<br />

country’s mountainous landscapes call for<br />

very reliable, powerful buses – and the<br />

S 415 NF easily fulfils these requirements.<br />

Since then, four more <strong>Setra</strong> S 415 NF buses<br />

have joined the fleet. Their maintenance is<br />

in the best of hands: all LIEmobil buses are<br />

serviced by OMNIplus BusPort Altherr AG<br />

Schaan from Nesslau in St. Gallen. <br />

I t was the 100th new <strong>Setra</strong> for Latvia, and<br />

the first to embark on the long trip to the<br />

central Baltic country since 1999. The<br />

S 415 UL from the <strong>Setra</strong> MultiClass 400,<br />

along with another S 415 UL, was delivered<br />

to the “Talsu Autotransports” company<br />

from Talsi to the West Latvian region<br />

Kurland. Both buses from <strong>Setra</strong>’s current<br />

generation of intercity buses are equipped<br />

with 49 seats. With their integrated service<br />

sets, double-glazing, adjustable seatbacks<br />

for the “Route” seats, air conditioning,<br />

destination display and space for a baby<br />

carriage across the middle entrance, they<br />

fulfil all requirements defined by the Latvian<br />

Raimonds Kalejs from the “Talsu Autotransports” bus<br />

company in front of the new <strong>Setra</strong> S 415 UL, the 100 th<br />

<strong>Setra</strong> for Latvia<br />

Ministry of Transportation. Both vehicles<br />

will be deployed in interurban applications<br />

all around the “pearl of Kurland”, as Talsi is<br />

often referred to, as well as on the route to<br />

the country’s capital Riga, 120 kilometres<br />

away. The “Talsu Autotransports” company<br />

has coaches from all three <strong>Setra</strong> ranges –<br />

the TopClass 400, ComfortClass 400 and<br />

MultiClass 400 – in its fleet. The operation<br />

not only serves local and regional service<br />

lines, it also deploys its coaches on behalf of<br />

tour operators for tours all across Europe.


18 | <strong>Setra</strong> Best in Class <strong>Setra</strong> Best in Class | 19<br />

Facility tour guide Rolf Kürsammer, 68, was previously employed as expert welding engineer at Kässbohrer/EvoBus for 38 years<br />

Factory tour – electrics pre-assembly:<br />

Tailor-made electrics<br />

The underbody cable bundle assembly at the <strong>Setra</strong> manufacturing facility in Neu-Ulm<br />

In the third part of our “Factory tour” series, tour guide Rolf Kürsammer, 68, escorts us through the<br />

Neu-Ulm production facility – where he takes us through electrics pre-assembly for the underbody<br />

cable bundle and cockpit cabling.<br />

Now that’s<br />

what I would<br />

call “cable<br />

spaghetti”!<br />

Mr Kürsammer,<br />

can anyone<br />

keep a clear<br />

overview here?<br />

Of course! Everything<br />

that goes<br />

on here is planned down to the smallest<br />

detail. For every vehicle, there are circuit<br />

diagrams, piece lists and working plans.<br />

This is how we make sure that during and<br />

after assembly, we can quickly follow up on<br />

where each cable comes from and where<br />

it’s going.<br />

Here we are at the “underbody cable<br />

bundle” assembly area. What exactly<br />

goes on here?<br />

The underbody cable bundle runs through<br />

the length of the bus – from the main control<br />

panel under the driver’s seat all the way<br />

to the secondary control panel right above<br />

the rear-right wheel well. It supplies the bus<br />

with its complete electrics and all circuitry,<br />

excluding the roof’s electrical system.<br />

But all we see here is what looks like a<br />

very thick hose ...?<br />

It’s the so-called “zipper hose” and there is<br />

a lot on its inside. In fact, the underbody<br />

cable bundle includes around 150 individual<br />

cables – sometimes a little more and sometimes<br />

a little less. After all, each and every<br />

<strong>Setra</strong> is unique – customised with its own<br />

features and components. Over and above<br />

the cable bundle supplied, at <strong>Setra</strong> it is<br />

given a “tailor-made suit” – specific to each<br />

bus. For this very purpose, the zipper is<br />

opened, additional cables are inserted and<br />

the bundle is then closed again.<br />

It looks quite heavy.<br />

How does it get into the bus?<br />

You’re right: heavy it is. The underbody<br />

cable bundle alone weighs around 75 kilograms.<br />

When it is ready, it is rolled onto an<br />

assembly trolley. During assembly, it is then<br />

installed in the so-called cable package in<br />

the central channel with different lines – for<br />

fuel, water, air conditioning and brakes.<br />

This cable package is then lifted using a<br />

crane through the windscreen and sunk<br />

into the coach’s central channel, so that all<br />

cables run under the floor.<br />

And what happens if one of these lines<br />

is defective?<br />

The lines all have a white casing with a<br />

number that matches one on the circuit<br />

diagram. Customers’ special options have<br />

yellow cables with numbers and are easy to<br />

recognise. Coloured lines are data lines, for<br />

example to connect diagnostic devices.<br />

This way, problems with a line can be easily<br />

identified.<br />

Here we see everyone working with<br />

great concentration. But who is actually<br />

supervising their work?<br />

There is no supervision per se during<br />

assembly, since the electrics work is performed<br />

with so-called “worker self-inspection”.<br />

This means that each worker is<br />

responsible for his or her own work and<br />

signs off on the vehicle’s specifications.<br />

But there must be some kind<br />

of a control system?<br />

Of course. At the final stage, a customerspecific<br />

software which is perfectly aligned<br />

to the specific customer’s bus configuration<br />

is entered into the system and then a tenpage<br />

checklist is processed. First of all,<br />

things are tested visually – do lights, indicators,<br />

brake lights, etc. all work? This is<br />

then followed by verification with diagnostic<br />

devices. In a stationary position, heating,<br />

pumps, valves, etc. are tested. And then,<br />

with the vehicle running, all electrical<br />

systems which relate to the engine are<br />

checked as well. In the finishing hall, the<br />

headlights are adjusted, and then it is<br />

verified in great detail whether the vehicle<br />

runs properly.<br />

Now we have arrived at the workstation<br />

for cockpit cabling. It doesn’t look any<br />

less complex.<br />

You’re right. The cockpit has a separate<br />

cable bundle, which also connects between<br />

400 and 500 cables with the main switchboard.<br />

In the cockpit itself, depending on<br />

the model, there will ultimately be up to 40<br />

switches with which the driver can operate<br />

the coach’s complete electrical system.<br />

How do the workers manage to lay<br />

400 to 500 cables, without getting<br />

their arms all in knots?<br />

The cockpit is assembled on a so-called<br />

“oxen grill”, on which an original bus part is<br />

positioned, so that the cockpit then fits 100<br />

percent during assembly. This oxen grill<br />

can be turned 360 degrees, so that the<br />

worker can always maintain an ideal working<br />

position, without having to twist and<br />

turn. When the cables are mounted, the<br />

cockpit is installed onto a steel structure,<br />

with the instrument panel and the various<br />

switches. Then, using a crane, the entire<br />

cockpit is lifted to its position through the<br />

opening in the windscreen.<br />

Looking at the cables, I can’t help but<br />

notice that they don’t have any soldered<br />

joints connecting them to the plugs.<br />

We don’t solder the cables. Instead we<br />

“squeeze” them using crimp connectors at<br />

cable ends.<br />

And that lasts?<br />

As long as a <strong>Setra</strong> does. In other words:<br />

forever.<br />

<br />

Underbody cable bundle and cockpit<br />

cabling – facts & figures:<br />

• Approx. 150 cables are used<br />

in the underbody cable bundle<br />

• The bundle weighs approx. 75 kg<br />

• It is 12-14 m long<br />

• It has a diameter of approx. 6 cm<br />

• There are approx. 3 km of cables<br />

in the underbody cable bundle<br />

• 400-500 cables are deployed<br />

in the cockpit cabling<br />

• There are approx. 40 switches<br />

in a <strong>Setra</strong> cockpit<br />

• And 7,000 connectors in every bus<br />

• 10 km of cable are used in a bus<br />

• 40 workers work in electrical<br />

pre-assembly<br />

Cables of different colours facilitate the diagnosis of problems as they occur<br />

Using a crane, the cable package is lowered into the bus’ middle channel


20 | <strong>Setra</strong> Highlight <strong>Setra</strong> Highlight | 21<br />

2012 European Football Championship:<br />

Successful double pass<br />

On June 8, the 14 th Football EC will be kicked off. The whole football world will be watching Poland<br />

and the Ukraine – and the <strong>Setra</strong> brand too. Bus operators from the 2012 European Football Championship<br />

consortium have already taken over the first 30 <strong>Setra</strong> touring coaches of the total 40 ordered.<br />

Gearing up to the EC with a smile (from left to right):<br />

Lothar Holder (Head of Sales <strong>Setra</strong> Buses and<br />

Coaches EvoBus GmbH),<br />

Rafał Janczuk ´ (owner of the RafTrans company),<br />

Ryszard Wójci (owner of the Sindbad company),<br />

Hartmut Schick (Head of Daimler Buses)<br />

J<br />

ust two short months before the official<br />

kick-off in Warsaw, the only thing<br />

everyone was talking about at the<br />

<strong>Setra</strong> CustomerCenter in Neu-Ulm was<br />

football. On April 18, Hartmut Schick, Head<br />

of Daimler Buses, and Lothar Holder, Head<br />

of Sales <strong>Setra</strong> Buses and Coaches EvoBus<br />

GmbH, handed over 30 luxury touring<br />

coaches to the organisers and drivers of<br />

the 2012 European Championship which<br />

will be held in eight stadiums between June<br />

8 and July 1. During the three-week championship,<br />

the vehicles will be available to<br />

transport the 16 teams, managers, officials<br />

and their guests. A consortium bringing together<br />

two bus operators “Sindbad” and<br />

“RafTrans”, as well as <strong>Setra</strong>’s Austrian<br />

customer “Blaguss”, is responsible for the<br />

organisation of the transfer. All three operations<br />

unanimously opted for the quality<br />

and safety of <strong>Setra</strong>’s touring coaches in coordination<br />

with the UEFA European Football<br />

Association and Hyundai, its official sponsor.<br />

Once again this year, the double pass<br />

with OMNIplus’ comprehensive service<br />

offering and its wide-coverage network<br />

were also key to the consortium’s decision.<br />

The three bus operators purchased a total<br />

of 40 coaches. The order included 19 S 415<br />

GT-HD vehicles, 15 S 416 GT-HD coaches,<br />

an S 417 GT-HD and two S 419 GT-HD<br />

vehicles from the <strong>Setra</strong> ComfortClass 400.<br />

An S 417 HDH and two double-decker<br />

S 431 DT coaches will be available to carry<br />

officials and VIPs in Poland and the Ukraine,<br />

along with two luxury <strong>Setra</strong> TopClass 400<br />

coaches. Following the awards ceremony,<br />

the vehicles will be joining the fleets of the<br />

three respective tour operators.<br />

As with football, solid training is vital to success<br />

in the bus world as well. For this very<br />

reason, OMNIplus invited the drivers of the<br />

European Championship coaches to Neu-<br />

Ulm two days prior to the festive handover<br />

celebration. In the nearby town of Langenau,<br />

the drivers received a theoretical and<br />

practical briefing at the buses followed by<br />

an extensive training program focusing on<br />

the key areas of safety, cost-effectiveness<br />

and driving skills which they successfully<br />

completed by passing a written test.


22 | <strong>Setra</strong> <strong>Family</strong> News<br />

<strong>Setra</strong> <strong>Family</strong> News | 23<br />

A look back and a look ahead:<br />

<strong>Setra</strong> get-togethers<br />

A main attraction for show visitors: the <strong>Setra</strong> stand at the<br />

RDA Workshop in Cologne<br />

Direct, personal contacts with peers are key to most business people, and this is especially true in the<br />

coach and bus sector. For this very reason, operators are keen on having all the important trade shows<br />

in their calendars. Here, <strong>Setra</strong><strong>Family</strong> provides an overview of past trade show highlights as well as the<br />

fascinating to operators who organise oneday<br />

shopping tours.<br />

UMA Motorcoach Expo, California,<br />

2/8-12/2012:<br />

At this year’s United Motorcoach Association<br />

(UMA) show, <strong>Setra</strong> presented an exclusive<br />

TopClass S 417 touring coach as<br />

well as an exceptionally cost-effective<br />

ComfortClass S 407 model. Along with a<br />

host of comfortable equipment features,<br />

this year’s exhibits were shown with the<br />

Electronic Stability Program (ESP) which<br />

will be available from now on in <strong>Setra</strong>’s<br />

North American touring coaches. In contrast<br />

with the <strong>Setra</strong> TopClass S 417 which<br />

features a European design concept, the<br />

<strong>Setra</strong> ComfortClass S 407 is a classical<br />

touring coach reflecting North American<br />

design trends – a very attractive alternative<br />

in the business segment.<br />

An American dream: the <strong>Setra</strong> TopClass S 417<br />

Showing its colours in Prague: the <strong>Setra</strong> S 415 GT-HD<br />

Holiday World, Prague, 2/9-12/2012:<br />

The first two days of the largest international<br />

tourism show in the Czech Republic, with<br />

its 20,000 m 2 exhibition area, were reserved<br />

for trade visitors. On the following weekend,<br />

the event was open to the public.<br />

725 exhibitors from 47 countries presented<br />

their goods and services to over 32,000<br />

visitors and nearly 800 press representatives.<br />

<strong>Setra</strong> was present on location with an<br />

S 415 GT-HD exhibited outdoors.<br />

<strong>Setra</strong>Show Berlin, 3/3-4/2012:<br />

The <strong>Setra</strong>Show in the German capital!<br />

Everyone, including Berlin residents, were<br />

delighted that a <strong>Setra</strong>Show once again took<br />

place at the BusWorld Home in Berlin-Mariendorf.<br />

With an S 8, an S 80, an S 208 H, an<br />

S 309 HD and an S 411 HD in the entrance<br />

area alone, five generations of coaches<br />

gave visitors an impressive welcome. At the<br />

BusWorld Home Berlin, an S 411 HD, a Final<br />

Edition S 415 GT-HD and an anniversary<br />

edition S 416 HDH were the true highlights<br />

of the show. The show also featured presentations<br />

on the “Coach travel 2.0” topic,<br />

the popular <strong>Setra</strong> GrandPrix Qualifying, test<br />

drives, ABA demonstrations as well as the<br />

introduction of FleetBoard, the new fleet<br />

management system.<br />

TUR Show, Göteborg, 3/22-25/2012:<br />

As always, the travel season in Sweden<br />

began with the TUR Show in Göteborg. Exhibitors<br />

from all over Sweden and other<br />

parts of the world – with a focus on travel<br />

and tourism – were there. <strong>Setra</strong> presented<br />

a <strong>Setra</strong> S 416 HDH which now belongs to<br />

Vartofta Buss AB. The TUR Show is an important<br />

Swedish meeting point – ideal for<br />

networking and meeting customers.<br />

BeoTruck, Belgrade, 3/27-31/2012:<br />

The BeoTruck show is the most important<br />

commercial vehicle trade exhibition in<br />

Southeast Europe. In close collaboration<br />

with its local organisation, the <strong>Setra</strong> brand<br />

presented the Final Edition S 415 GT-HD.<br />

As well, in the context of the show, <strong>Setra</strong>’s<br />

new sales partner for Serbia, Mr Branislav<br />

Vajagic, was officially presented to Serbian<br />

customers. A highlight of the event was the<br />

sale of an S 431 DT to a customer from<br />

Bosnia and Herzegovina.<br />

most important ones for the coming year.<br />

A look back:<br />

19 th International Pre-Owned Coach &<br />

Bus Fair (IGOM), 1/4-6/2012:<br />

The IGOM, which kicks off the new year,<br />

has evolved into an important contact platform<br />

with international flair. Right next to<br />

the <strong>Setra</strong> Pre-owned Vehicle Center, wellknown<br />

used-vehicle dealers, EvoBus subsidiaries<br />

and general representatives once<br />

again presented their attractive wares. And<br />

in fact, many of the 217 pre-owned vehicles<br />

available found proud, new owners. The<br />

participating dealers were also delighted<br />

with their sales success. The high export<br />

share of close to 50 % of the vehicles sold<br />

appears to indicate a recovery of export<br />

markets. More than 1,600 visitors from all<br />

over Europe gathered in Neu-Ulm for the<br />

event.<br />

<strong>Setra</strong> Träff, Sweden, 1/13-14/2012:<br />

In spite of the snow and cold weather conditions,<br />

the Swedish <strong>Setra</strong> <strong>Family</strong> got together<br />

in January at the traditional <strong>Setra</strong><br />

Träff. Visitors had the opportunity to testdrive<br />

<strong>Setra</strong> coaches along the 2 km long<br />

test course, and to take part in seminars<br />

and technical discussions. This year’s uncontested<br />

guest of honour was, along<br />

with an S 416 GT-HD Final Edition, a <strong>Setra</strong><br />

S 419 GT-HD with a second entrance behind<br />

the rear axle, and a WC and galley at<br />

the rear of the coach. This model sparked<br />

A cool appearance in Sweden<br />

quite a lot of enthusiasm, especially among<br />

customers who offer long-distance trips.<br />

While the very large luggage compartment<br />

with a continuous loading surface and the<br />

possibility to load from both sides was most<br />

A look ahead:<br />

Exhibition Preview RDA Workshop,<br />

Cologne, 7/17–19/2012:<br />

Service providers from all tourism sectors<br />

will be presenting their ideas and products<br />

to support tomorrow’s business. Not only<br />

will trends be highlighted, contacts made<br />

and enhanced, but also, orders will be<br />

placed and experiences shared – all at one<br />

venue and in just a little while. This year<br />

again, <strong>Setra</strong> will be presenting itself in Hall<br />

10 with two current vehicles in a very<br />

attractive ambiance.<br />

81 st Izmir Enternasyonal Fuari,<br />

8/31–9/9/2012:<br />

Trade shows in Turkey are always a very<br />

special experience. Doors usually open at<br />

17.00 and visitors can meet and chat in a<br />

relaxed atmosphere and enjoy the balmy<br />

weather until 1.00 in the morning.<br />

64 th IAA Commercial Vehicles Trade<br />

Show, Hanover, 9/20-27/2012:<br />

This year, the number one trade show for<br />

mobility, transportation and logistics will be<br />

profiling itself under the motto “Driving the<br />

Future”. Its comprehensive offering of innovations,<br />

exhibitors from wide-ranging groups<br />

and sectors, discussions and well-informed<br />

visitors all together make for an event that is<br />

quite unique. <strong>Setra</strong> will be represented with<br />

7 exhibits in the Daimler Hall.<br />

<strong>Setra</strong>Show Neu-Ulm, 11/17-18/2012:<br />

A new date at a well-known venue! Please<br />

note that the <strong>Setra</strong>Show in Neu-Ulm will be<br />

held at new dates this year.<br />

For more information on <strong>Setra</strong> and <strong>Setra</strong> events,<br />

simply visit www.setra.de. If you’d like to be kept up<br />

to date, our online newsletter will keep you informed<br />

regularly on all <strong>Setra</strong> news. Register<br />

now at www.setra.de and in no time<br />

at all, you’ll start receiving all your<br />

information first-hand.


24 | <strong>Setra</strong> <strong>Family</strong> News<br />

<strong>Setra</strong> <strong>Family</strong> News | 25<br />

Bulgaria – customised <strong>Setra</strong> furniture:<br />

Sweet dreams in a <strong>Setra</strong><br />

<strong>Family</strong> businesses are often successful in the coach and bus sector. A company founded by the<br />

grandfather is often passed on to a son or daughter, and then further managed by their own children.<br />

These children are weaned on a love of buses and coaches early on. Or even in the coach itself, as<br />

with the Petkov family from Bulgaria.<br />

T<br />

he Chona Travel company is a<br />

small family operation in the Petrich<br />

region in Southern Bulgaria. Stefan<br />

Petkov manages the business together with<br />

his father and his older brother. The fleet<br />

includes only <strong>Setra</strong> coaches – an S 215 HD,<br />

an S 315 UL, an S 315 HD and, since 2010,<br />

an S 415 HD TopClass – the company’s<br />

pride and joy.<br />

As Stefan Petkov and his wife Gergana<br />

announced their family was expanding just<br />

a few months after the fleet itself had<br />

grown, Stefan came up with an offbeat<br />

idea. He thought it would be wonderful to<br />

pass on his passion for coaches directly to<br />

his child. Not with a real <strong>Setra</strong> of course,<br />

but a wood model – created especially for a<br />

child. With a sketch of his company’s Top-<br />

Class in hand, he headed to a local master<br />

carpenter and asked him to build a piece of<br />

kids’ furniture to look just like a <strong>Setra</strong><br />

coach.<br />

The master carpenter, whose speciality is<br />

kitchen furniture, was pleased to accept<br />

the challenge and immediately got to work.<br />

With great attention to detail, he created a<br />

piece of furniture combining a bed, a clothes<br />

cupboard and a diaper-changing table. He<br />

sawed, drilled and sanded for close to a<br />

month, until his masterpiece was finished –<br />

150 cm long, 70 cm wide and 100 cm high.<br />

Just in time for the arrival of the baby, the<br />

mini-model <strong>Setra</strong> was delivered to Gergana<br />

and Stefan Petkov’s home. We don’t know<br />

yet whether the child dreams of coaches<br />

and travel. But little Alexander’s parents<br />

are convinced that we feels perfectly at<br />

home in his <strong>Setra</strong>.<br />

<br />

Get-together at the BusWorld show in Kortrijk: l. to r. Lothar Holder (Head of Sales <strong>Setra</strong><br />

Buses and Coaches EvoBus GmbH), Jos Sales (Managing Director Sales-Lentz), Marc Sales<br />

(Managing Director Sales-Lentz), Hans Smits (CEO EvoBus Belgium)<br />

Belgium/Luxemburg – the Sales-Lentz Group drives <strong>Setra</strong>:<br />

Non-stop passion for <strong>Setra</strong> – as the first <strong>Setra</strong> coaches<br />

to Voyages Léonard S. A. are handed over<br />

(l. to r. Lothar Holder, David Léonard, Pascal Léonard)<br />

Contagious enthusiasm<br />

Close to the real thing – with a lot of storage space in the luggage compartment. A clothes cupboard is located behind the door, with a changing table right above it<br />

It is the most extensive <strong>Setra</strong> order in the history of EvoBus Belgium and Luxemburg. In January<br />

2011, Sales-Lentz Autocars S. A., the largest private bus operating company in Luxemburg, took over<br />

the Belgian touring company Voyages Léonard S. A. and ordered 32 new <strong>Setra</strong> coaches.<br />

W<br />

ith its impressive fleet of close<br />

to 300 vehicles, Sales-Lentz<br />

Autocars S. A., from the Bascharage<br />

region in Luxemburg, is a wellknown<br />

entity in the bus sector. Since January<br />

2011, the Voyages Léonard S. A. with<br />

headquarters in the Barchon area in Belgium<br />

also belongs to the Sales-Lentz Group.<br />

Pascal and David Léonard are both active in<br />

the third-generation family business which<br />

has been a loyal <strong>Setra</strong> customer for 40 years.<br />

The brothers are so convinced of the brand<br />

that the company’s 30-vehicle fleet includes<br />

only <strong>Setra</strong> coaches.<br />

Their enthusiasm for <strong>Setra</strong> was apparently<br />

contagious. After the take-over, Sales-Lentz<br />

signed a contract for the delivery of 32 new<br />

<strong>Setra</strong> TopClass coaches. “<strong>Setra</strong> belongs to<br />

the top segment and radiates top class”,<br />

says managing director Marc Sales. “We<br />

consider the <strong>Setra</strong> TopClass the Rolls-Royce<br />

among coaches. The drivers’ enthusiasm<br />

as well as that of all Voyages Léonard<br />

employees for the quality offered by the<br />

brand from Ulm really impressed us. This<br />

was definitely a big part of our decision to<br />

select the <strong>Setra</strong> brand for our company<br />

in Luxemburg as well as for Voyages<br />

Léonard.”<br />

The festive handover of the first ten vehicles<br />

for Léonard – five S 431 DTs, four<br />

S 416 HDHs and one S 415 HD – took place<br />

in December 2011 at the <strong>Setra</strong> Customer-<br />

Center in Neu-Ulm. For the occasion, the<br />

Belgians gathered together 50 employees,<br />

travel directors and several journalists,<br />

taking advantage of the opportunity to<br />

enjoy a tour of the city and the <strong>Setra</strong><br />

manufacturing facilities. In January 2012,<br />

delivery of the first three from a total of 15<br />

TopClass coaches for Sales-Lentz took<br />

place, and at a later date seven more will<br />

be delivered to Léonard. All coaches are<br />

equipped with premium components and<br />

features, including a glass roof, multichannel<br />

sound system, state-of-the-art<br />

safety systems such as SPA, ABA and<br />

ART, as well as alloy wheels and Power-<br />

Shift transmission. Four vehicles are also<br />

equipped with premium 2+1 Ambassador<br />

seating.


26 | <strong>Setra</strong> Premium Service<br />

<strong>Setra</strong> Premium Service | 27<br />

With the App for iPhones and iPads, you can call up the location and availability of your fleet and your drivers – anywhere, anytime and free of charge!<br />

New FleetBoard fleet management system:<br />

Saving time and fuel with FleetBoard –<br />

conveniently and with ease<br />

Up until recently, the fleet management system specially conceived for coaches and buses was<br />

known under the BusFleet name. Now, the telematics system for intercity, touring and city vehicles<br />

has been developed further and is available through the Daimler FleetBoard GmbH telematics<br />

provider. The system’s latest innovation is that you can access it conveniently via iPhone or iPad<br />

when you’re on the road.<br />

W<br />

here exactly is my bus? How<br />

long has my driver been on<br />

the road? How soon will both<br />

of them be ready for the next trip? Operators<br />

know that high-level transparency with<br />

regard to their coaches and drivers is indispensable<br />

for a well-run operation. And this<br />

is exactly what FleetBoard, the coach and<br />

bus-specific fleet management system, offers.<br />

Serving customer needs to a tee, it<br />

can reveal significant unused savings potential.<br />

For instance, it offers the possibility<br />

to significantly reduce fuel consumption.<br />

<strong>Setra</strong> and Mercedes-Benz coaches and<br />

buses Europe-wide can be equipped with<br />

the FleetBoard system ex works. Vehicles<br />

from other manufacturers can be retrofitted.<br />

Here, <strong>Setra</strong><strong>Family</strong> provides an overview<br />

of the different FleetBoard services<br />

available.<br />

Mapping: Where is my bus?<br />

With FleetBoard Mapping, using a digital<br />

street map, operators can call up the current<br />

location of a coach or even a detailed<br />

tracking at 30-second intervals. And this,<br />

at any point in time. Over and above locating,<br />

key trip events, warning and status<br />

notifications and reports can be displayed<br />

as well. With the “Geofencing” function, specific<br />

entry and exit areas can be defined.<br />

This not only provides key information on<br />

location of bus and driver, but also a big<br />

security benefit in the case of theft.<br />

Deployment Analysis:<br />

How cost-effective is my coach’s<br />

performance?<br />

Using the FleetBoard Deployment Analysis<br />

function, you can considerably optimise<br />

your coach’s cost-effectiveness: fuel consumption<br />

as well as wear & tear can be<br />

reduced by up to 10 % – simply by driving<br />

more cost-effectively. Driver data and data<br />

on vehicle speed, rotational speed and heavy<br />

braking enable objective conclusions to be<br />

drawn on the driver’s individual driving<br />

style. These assessments provide valuable<br />

assistance, especially on how driving style<br />

can be optimised.<br />

Trip Recording:<br />

When is my bus moving and when has<br />

it stopped?<br />

With the help of the Trip Recording function,<br />

you can determine exactly when and<br />

where the coach drove or stopped, and<br />

whether the doors were opened or closed.<br />

Based on this information, you can follow<br />

up on passenger requests as to whether a<br />

certain vehicle actually stopped at a bus<br />

stop, or whether the ramp for people with<br />

limited mobility was used. Via the “Reports”<br />

feature, the driver can send standardised<br />

messages to headquarters. And vice versa:<br />

messages can also be sent from the company<br />

to the bus via the instrument cluster<br />

display. The transmission of further vehicle<br />

reports enable, for instance, information on<br />

the use of the retarder or the usage cycles<br />

of additional heating or air conditioning.<br />

Conclusions regarding the condition of the<br />

An overview of FleetBoard services<br />

FleetBoard services encompass numerous<br />

functions targeted at optimising the quality<br />

of driving and processes – to reduce<br />

vehicle wear and fuel consumption while<br />

increasing service quality:<br />

Mapping: Worldwide overview at a glance<br />

Deployment Analysis: Documentation on<br />

quality of driving<br />

Trip Recording: Transparency on bus<br />

deployment<br />

Notifications: Text communication with<br />

the bus<br />

Time Management: Analysis and archiving<br />

of tachograph data<br />

Service: Analysis of operational data,<br />

maintenance planning<br />

vehicle, and therefore on cost-effectiveness<br />

or comfort, can be derived. This<br />

contributes to more effective planning of<br />

required maintenance schedules and timecritical<br />

vehicle inspections.<br />

Time Management:<br />

When is my driver driving or relaxing?<br />

With the FleetBoard Time Management<br />

function, driver work times can be planned<br />

based on actual rest periods and remaining<br />

drive times. The data can then be automatically<br />

entered into a payroll accounting<br />

system. Also, the legally prescribed driver<br />

card download can be carried out anywhere<br />

and anytime. Additionally, automatic<br />

transmission of mass memory data from<br />

the digital tachograph can be performed<br />

remotely. Especially for long coach absences,<br />

this enables significant time and<br />

cost savings.<br />

Service:<br />

When does my coach need to be<br />

inspected?<br />

Using the Service function, all key operational<br />

data including of course mileage,<br />

along with selected warning messages can<br />

be transmitted. Timely messages and<br />

alerts, i.e. on oil level or pressure are processed<br />

immediately by FleetBoard and<br />

made available by means of the “Bus-<br />

Client“. The operator therefore knows early<br />

on when the bus needs to go in for repairs<br />

or maintenance.<br />

Free FleetBoard App<br />

As the first provider of telematics solutions,<br />

FleetBoard offers a free App for iPhones<br />

and iPads to support fleet management and<br />

deployment analysis. The only prerequisites<br />

for use are a vehicle equipped with<br />

FleetBoard and a service contract. The App<br />

enables vehicle deployment, work times<br />

and driver’s driving style, vehicle fuel consumption<br />

and even door and ramp status to<br />

be displayed – anywhere and anytime. With<br />

just a few clicks, operators can access a<br />

detailed overview of their entire fleet. This<br />

not only saves time and money, but also<br />

frayed nerves. You’ll find further information<br />

at www.fleetboard.com.<br />

<br />

The Daimler FleetBoard GmbH ...<br />

… has, since its foundation in 2000, established<br />

itself as one of the European market<br />

leaders in commercial vehicle telematics.<br />

The user-friendly FleetBoard terminals and<br />

services support fleet managers, planners<br />

and drivers of buses, trucks and transportation<br />

fleets in all sectors and brands. With<br />

FleetBoard, you can significantly improve<br />

your fleet’s performance with regard to:<br />

• Cost-effectiveness: with considerable<br />

savings on fuel, repairs and maintenance<br />

costs.<br />

• Optimising logistics, information and<br />

organisational processes: transport<br />

management and time management with<br />

tachograph downloads.<br />

• Environmental protection: CO 2<br />

savings<br />

through reduced fuel consumption.<br />

Since 2000, 95,000 vehicles with over 2,500<br />

customers have been equipped with a Fleet-<br />

Board system.


28 | <strong>Setra</strong> Best in Class <strong>Setra</strong> Best in Class | 29<br />

Staggered seating as special equipment:<br />

“Never again without!”<br />

<strong>Setra</strong> always comes up with innovative concepts – for its coaches’ interiors as well. For example, its<br />

staggered seating configuration – with the aisle seats positioned slightly ahead of the window seats –<br />

available as special equipment for TopClass models since 2011. Companies like Möllers Reisedienst<br />

from Neumünster love the idea.<br />

J<br />

ust a few extra centimetres make a<br />

huge difference. In fact, six centimetres<br />

open up more space and<br />

comfort in the shoulder and elbow areas,<br />

while allowing an enhanced view through<br />

side windows. With the staggered seating,<br />

the aisle-side passenger seats are positioned<br />

six centimetres ahead of the window<br />

seats. “The passengers were somewhat<br />

perplexed when they entered the coach<br />

and saw the staggered seats for the first<br />

time”, reports Peter Möller from Möllers<br />

Reisedienst in Neumünster, Schleswig-Holstein,<br />

“but as soon as they settled into their<br />

seats, they were delighted.”<br />

“Comfort is key to our passengers”<br />

Siblings Silke and Peter Möller are the<br />

managing directors of the company in Neumünster.<br />

And, since the early eighties, they<br />

only deploy the coaches from Neu-Ulm,<br />

currently eight TopClass S 415 HDH models.<br />

“<strong>Setra</strong> simply builds the best and the<br />

safest coaches”, says Peter Möller. He is<br />

convinced that his 4-star fleet will soon<br />

evolve into a 5-star business. Since 2011,<br />

they have had two S 415 HDH models with<br />

the staggered seating configuration –<br />

available exclusively with <strong>Setra</strong> – and the<br />

response has been so positive that another<br />

one joined the fleet in March 2012. “Never<br />

again without staggered seating”, Peter<br />

Möller adds. “Along with safety, what’s really<br />

important for passengers is comfort. And<br />

staggered seating, with generous space<br />

between seats, plays an important role. It’s<br />

not only couples who travel by coach. There<br />

Staggered seating: more freedom of movement and an enhanced view for passengers<br />

are times where you’re sitting next to<br />

someone you hardly know or even a perfect<br />

stranger. Freedom of movement is therefore<br />

really important.”<br />

Coveted window seats<br />

Over and above more freedom of movement,<br />

passengers are delighted with the<br />

enhanced view. Driver Thomas Holstein<br />

knows this well. He has been driving for<br />

Möllers Reisedienst for a good 25 years.<br />

“Passengers who have travelled just once<br />

with staggered seating, want to have it<br />

again on their next trip”, he reports. “One of<br />

the great advantages of coach travel is the<br />

fact that you can enjoy the landscapes up<br />

close. With staggered seating, the passenger<br />

sitting in the aisle seat can enjoy the<br />

view just as much as the one seated right<br />

next to the panoramic window.”<br />

Experienced drivers have also come to<br />

appreciate another fact resulting from<br />

staggered seating: “Before staggered<br />

seating, there were often discussions<br />

between passengers as to who would take<br />

the coveted window seat. Now, it’s no<br />

longer an issue.”


30 | <strong>Setra</strong> Individual<br />

<strong>Setra</strong> Individual | 31<br />

Transporting patients and medicine<br />

Geilo Turbusser from the winter sport paradise<br />

Geilo in Hallingdal won one of these<br />

tenders and, to meet demand, purchased<br />

two new <strong>Setra</strong> S 419 G-HD hospital buses<br />

– rounding out Geilo Turbusser’s active<br />

fleet to seven <strong>Setra</strong> hospital buses. The two<br />

new <strong>Setra</strong> coaches drive the Geilo-Ringerike-Oslo<br />

and Geilo-Drammen-Oslo routes.<br />

They have several hospitals along their<br />

routes and transport not only patients, but<br />

also medical supplies and equipment between<br />

hospitals.<br />

Medical first aid<br />

Over and above their daily routes, the hospital<br />

buses are also deployed as emergency<br />

stations at large sports events or whenever<br />

quick medical support is required for many<br />

people at one time. The separating walls,<br />

workstations, WC, electronics, water tanks<br />

and vacuum units in the hospital buses are<br />

installed by the Frenzel company in Obersulm-Sülzbach<br />

near Heilbronn. The specialised<br />

medical equipment is then installed by<br />

the Norwegian company Handicare.<br />

A hospital on wheels<br />

The buses left the <strong>Setra</strong> production facility<br />

with an even floor, a disabled lift and airline<br />

tracks – ideally equipped for the tasks<br />

to come. The front part of the buses is<br />

equipped like a touring coach with passenger<br />

seating, including calf support, whereas<br />

medical devices and equipment are located<br />

in the rear section of the coach. Moreover,<br />

there are three hospital beds, a WC for the<br />

disabled, a mini-galley to provide patients<br />

with hot beverages and snacks, hot and<br />

cold water, as well as an electrical connection<br />

at every seat. Just like a small hospital<br />

– on wheels. <br />

In 1999, Geilo Turbusser was founded by<br />

Steinar Juvet in Geilo, Hallingdal. In the<br />

same year, he purchased his first <strong>Setra</strong>, an<br />

S 215 HDH coach. Geilo’s core business is<br />

to provide hospital bus services. But coach<br />

travel and class excursions are also on the<br />

program. Geilo Turbusser is currently planning<br />

on further expanding the company’s<br />

hospital bus business: the next S 419 GT-HD<br />

hospital bus is expected in May of this year.<br />

Along with the hospital buses, the company<br />

has three <strong>Setra</strong> touring coaches in its fleet.<br />

Norway – two <strong>Setra</strong> hospital buses for Geilo Turbusser:<br />

The hospital on wheels<br />

Long-distance touring and line service are the most common applications for <strong>Setra</strong> coaches. But<br />

<strong>Setra</strong> can also offer so much more. In Norway, bus operators such as Geilo Turbusser are deploying<br />

<strong>Setra</strong> buses for unusual applications: for instance, as a mobile hospital.<br />

I<br />

n Norway, many rural areas are<br />

sparsely populated. As a result, many<br />

people live quite a distance from hospitals<br />

and, if need be, they have to call a taxi<br />

or an ambulance – which can be extremely<br />

expensive especially for the chronically ill.<br />

With this in mind, Norwegian hospitals<br />

came up with the idea to equip and deploy<br />

spacious coaches with emergency medical<br />

equipment and personnel, as an alternative<br />

to individualised transport. It turned out to<br />

be much more than just a good idea. Today,<br />

all around the country, tenders for supplying<br />

medical services are being held where<br />

such support is needed.<br />

Patients can lie comfortably in Geilo Turbusser’s <strong>Setra</strong> hospital bus


32 | <strong>Setra</strong> <strong>Family</strong> News<br />

<strong>Setra</strong> Familien News | 29<br />

<strong>Setra</strong> anniversary year coach stories:<br />

Real-life <strong>Setra</strong> stories<br />

To commemorate the 60 th anniversary of the <strong>Setra</strong> brand, we collected stories about <strong>Setra</strong> coaches<br />

and buses from all around the world. The <strong>Setra</strong><strong>Family</strong> is delighted to present to you a selection of<br />

these very unique anecdotes as part of an ongoing series. You’ll also find them at www.setra.de<br />

B<br />

us<br />

operator Christian K. remembers<br />

March 10, 1961 very well. It<br />

was the day he took delivery of<br />

his very first <strong>Setra</strong>. And from that day on,<br />

the <strong>Setra</strong> S 6 was his pride and joy. At the<br />

time, the “Club bus” with its six rows of<br />

seats was quite unusual. Kässbohrer had<br />

succeeded in designing a coach with all the<br />

handling characteristics of a passenger car.<br />

Christian couldn’t wait to go on tour with<br />

it, so he quickly spread the news and announced<br />

the first trips. The destinations<br />

were mostly in the Alps and were very well<br />

received by the passengers who didn’t have<br />

cars and who wanted to do some exploring.<br />

During the Pentecost holiday in 1984, Christian<br />

had become the proud owner of another<br />

<strong>Setra</strong> S 6, and he was once again<br />

headed towards the Swiss Rhone Valley.<br />

As always, both <strong>Setra</strong>-Kässbohrer coaches<br />

easily mastered the steep mountain passes.<br />

The trip was a great success. The following<br />

morning, however, he looked out the window<br />

and couldn’t believe his eyes – everything<br />

was covered in pure white! He knew<br />

right away that we wouldn’t be able to climb<br />

the 2,436 m Furkapass, which joins the<br />

Ursern valley in the Swiss Canton of Uri<br />

with the district of Goms in the Canton of<br />

Wallis. But then, since the weather was not<br />

scheduled to improve, he had an idea. Why<br />

not drive on the Bahn rail with the two<br />

coaches? He immediately contacted the<br />

historic Furkabahn.<br />

At the rail station, you could feel the excitement.<br />

Never before had buses been loaded<br />

onto the Furkabahn! Would the two coaches<br />

even fit onto the rail which usually only<br />

A coach on rails<br />

carried cars? The railway manager arrived<br />

with his yardstick and took the exact coach<br />

measurements. According to his figures,<br />

they would just fit. Loading them onto the<br />

rails seemed to take forever, and it was with<br />

great apprehension that Christian watched<br />

his coaches as they were heaved onto the<br />

wagons, centimetre by centimetre – praying<br />

that they wouldn’t get stuck along the<br />

way.<br />

In the meantime, several spectators had<br />

congregated, speculating whether something<br />

would go wrong with the loading<br />

process. But happily, everything worked<br />

according to plan.<br />

Once the coaches were safely loaded, the<br />

Furkabahn was more than generously<br />

rewarded for its efforts. The rail employees<br />

were thrilled: they had never done such<br />

good business on that line before. The bus<br />

operator was also relieved – after all, there<br />

is nothing you wouldn’t do to make sure<br />

your passengers arrive safely and on time.<br />

So they drove by rail all the way to Andermatt<br />

– where there was no snow to be<br />

found and where they could continue on<br />

their journey. The passengers didn’t seem<br />

to mind the delay. After all, not many of us<br />

can boast ever having travelled in a coach<br />

on rails. <br />

Submitted by Christian K., Lorch, Germany<br />

A<br />

fter<br />

working at <strong>Setra</strong> for 40 years,<br />

and today as a tour guide at the<br />

<strong>Setra</strong> plant, Rolf K. has some<br />

great stories to tell. But there is one that is<br />

most definitely his favourite story of all. For<br />

months, he and his co-workers laughed<br />

every time they thought about it, and even<br />

the one who the story is all about was ultimately<br />

able to laugh about his misfortune<br />

as well.<br />

<strong>Setra</strong> is famous for its special equipment –<br />

anything is possible. Along with club corners<br />

for tour groups or extravagantly luxurious<br />

equipment with gold and marble for oil<br />

barons and rock stars, <strong>Setra</strong> also customises<br />

coaches for very specialised applications,<br />

for instance library buses or even<br />

buses for prisoner transport.<br />

Of course, for applications such as these, it<br />

is especially important that the bus be<br />

taken for a test drive and checked very<br />

meticulously. After all, who wants to experience<br />

a breakdown with a bus full of criminals<br />

on a lonely country road? “Excuse me,<br />

All locked up<br />

would you pass me the jack?” I don’t think<br />

so: none of us really needs that.<br />

So, our colleague was driving through the<br />

countryside testing the various functions,<br />

when he suddenly heard a strange rattling<br />

at the back of the bus. Three curves later,<br />

he could still hear it. So he stopped the bus,<br />

walked around to the back and climbed in<br />

to check where the noise could possibly be<br />

coming from.<br />

As fate would have it, at that very moment,<br />

a hefty blast of wind slammed the door<br />

shut, literally imprisoning our test driver.<br />

And, as you would expect, the door could<br />

not be opened from the inside. As well, the<br />

bus didn’t feature normal windows, but<br />

only very small ones. Great views were<br />

clearly not a priority when customising<br />

these buses. Unfortunately this meant that<br />

the driver couldn’t even see when help was<br />

in sight.<br />

Our imprisoned test driver had no alternative<br />

but to hammer away at the walls and<br />

doors of the bus to catch attention. At one<br />

point, someone driving by noticed the bus<br />

and was perplexed by the noise coming<br />

from its insides. But, just think about it:<br />

would you be very enthusiastic about freeing<br />

someone from a prisoner bus? I know<br />

I wouldn’t. The police were called to the<br />

site where they proceeded to question the<br />

“prisoner” in great detail, until the driver<br />

was finally released.<br />

Needless to say, that after this experience,<br />

the bus passed the test and was certified<br />

as delivering absolute reliability against<br />

possible escape. The rattling door which<br />

caused the whole problem in the first place<br />

has since been taken care of as well. <br />

Submitted by Rolf K., Ulm, Germany


16 | <strong>Setra</strong> Premium Service<br />

<strong>Setra</strong> Premium Service | 35<br />

OMNIplus service point categories:<br />

How well do you know OMNIplus?<br />

Wherever you are, OMNIplus is always close – with 35 of its own service points and over 600 authorised<br />

service centers. What exactly do the OMNIplus BusWorld, OMNIplus BusPort and BusPoint designations<br />

mean? Here’s an overview from <strong>Setra</strong><strong>Family</strong>.<br />

“We did it for our customers”<br />

In January, the Eugen Herrmann GmbH from the Middle Franconian Schwabach area was rated with the<br />

highest possible OMNIplus BusWorld service category designation. The company, which was founded<br />

in 1967 by Eugen Herrmann, has 24 employees and is now managed by daughter Susanne.<br />

hether for repairs, maintenance,<br />

W original parts supply or even paintwork,<br />

lettering and film applications, the<br />

full-coverage OMNIplus ServiceNetwork is<br />

OMNIplus BusWorld is what we call our<br />

premium service points with the broadest<br />

available spectrum of services. BusWorld<br />

Home identifies our own operations in<br />

this category. The services offered by an<br />

OMNIplus BusPort are supplemented by:<br />

• Certified employees with expert training<br />

• The highest level of diagnostic expertise<br />

with direct contact to factory customer<br />

service<br />

• Body repairs, tire services<br />

and paintwork<br />

• The greatest parts availability<br />

• Extended opening hours:<br />

Mo-Fr 8-20h; Sa 8-12h; 24h SERVICE<br />

unique Europe-wide – in its quality, reliability,<br />

speed and proximity to customers. So<br />

that all our customers know who the right<br />

partner is to answer their needs, we have<br />

OMNIplus BusPort is the designation we use<br />

for basic ServiceNetwork locations offering<br />

bus-specific services with OMNIplus quality.<br />

This encompasses:<br />

• Bus-specific repairs; standardised basic<br />

employee qualification, supplemented by<br />

training in a variety of key areas<br />

• A diagnostic system for coaches and buses<br />

and comprehensive special tools<br />

• Either our own or coop partnerships with<br />

HVAC specialists<br />

• The complete offering of all OMNIplus<br />

services and service products as well as<br />

acceptance of the OMNIplus ServiceCard<br />

and <strong>Setra</strong>Card<br />

• The mobility concept<br />

• High parts availability<br />

• Europe-wide, country-specific<br />

opening hours<br />

categorised the OMNIplus service points<br />

according to the scope of services offered:<br />

BusPoint locations are our emergency<br />

service points which supplement the<br />

ServiceNetwork in export markets with<br />

low coach and bus inventories:<br />

• Repairs in the context of 24h SERVICE<br />

only, standardised basic employee<br />

qualification for emergency repairs<br />

• A diagnostic system for coaches and<br />

buses and a minimum inventory of<br />

special tools<br />

• Coop partnerships with HVAC specialists<br />

• Acceptance of the OMNIplus Service-<br />

Card and <strong>Setra</strong>Card<br />

Susanne and Martin Herrmann from Eugen Herrmann GmbH in Schwabach (Middle Franconia) received the<br />

coveted OMNIplus BusWorld service category designation in January<br />

Ms Herrmann, congratulations,<br />

Mr Herrmann, congratulations and<br />

welcome to OMNIplus BusWorld!<br />

What are the requirements which had to<br />

be met for you to achieve this highest<br />

category rating?<br />

The investments we made to meet all the requirements<br />

were quite high. It all began with<br />

a finely tuned replacement parts logistics<br />

and ordering process, and with our stocking<br />

up on the most important parts. Then,<br />

employee training in replacement parts<br />

logistics and in repairs was required, and<br />

we had to purchase special equipment and<br />

tools. Additionally, we adapted our outdoor<br />

signage and overall appearance to reflect<br />

the OMNIplus identity. And, of course, we<br />

had to be linked to the OMNIplus Service-<br />

Network. Finally, extended opening hours<br />

and 24h SERVICE were also important.<br />

What do you hope to achieve with the<br />

OMNIplus BusWorld service category<br />

designation?<br />

On the one hand, we want to underscore<br />

the fact that we offer specialised bus and<br />

coach services. We have 12 repair positions<br />

and are equipped to handle everything<br />

from maintenance to mechanics, bodywork,<br />

paintwork and upholstery all the way<br />

through to retrofitting comfort installations.<br />

As an OMNIplus BusWorld service point,<br />

we can now offer our customers even<br />

better service while ensuring enhanced<br />

operational availability and minimised<br />

vehicle downtime. Ultimately, we didn’t do<br />

it for ourselves, but for our customers. <br />

Did you know ...<br />

that you can find the service centres<br />

closest to you with addresses and maps,<br />

and determine the itineraries for all<br />

service stations along the selected<br />

route – quickly and easily at<br />

www.omniplus.de?


36 | <strong>Setra</strong> <strong>Family</strong> News<br />

<strong>Setra</strong> <strong>Family</strong> News | 37<br />

France – ten <strong>Setra</strong> coaches for Cars Moreau:<br />

With safety always in the foreground<br />

In October, ten new <strong>Setra</strong> coaches made their way to Cars Moreau to join the company’s fleet.<br />

Austria – new WESTbus transit provider drives <strong>Setra</strong>:<br />

bus + train = network<br />

With coordinated schedules, WESTbus and WESTbahn offer an attractive and very unique model for<br />

intercity transit in Austria under the name WESTnetz. The WESTbus routes are served by comfortable<br />

<strong>Setra</strong> coaches.<br />

Outstanding safety was a decisive purchase factor in favour of <strong>Setra</strong> coaches.<br />

T<br />

he family company from Fontaine-<br />

Fourches which was founded in 1958<br />

has been a <strong>Setra</strong> customer for a good 30<br />

years. It currently owns 23 <strong>Setra</strong> coaches.<br />

Along with design and first-class customer<br />

service and support, <strong>Setra</strong>’s exceptional<br />

safety was key to manager Danielle<br />

Moreau’s decision. For the most part, the<br />

coaches will be deployed in long-distance<br />

touring applications: “Passenger safety is<br />

always in the foreground. But we never<br />

compromise on comfort: with high-quality<br />

seats, an extra-generous distance between<br />

seats and the panorama roof.”<br />

The new coaches – four S 415 GT-HDs,<br />

four S 416 GT-HDs and two S 415 HDs – all<br />

feature state-of-the-art active and passive<br />

safety components. With the Adaptive<br />

Cruise Control (ART) feature, which automatically<br />

controls the distance to the vehicle<br />

ahead, the Active Brake Assist (ABA)<br />

emergency braking system, Lane Assist<br />

(SPA) which via video camera recognises<br />

the lane for up to 30 metres ahead of the<br />

coach, or the Front Collision Guard (FCG)<br />

system, Cars Moreau can rely on state-ofthe-art<br />

safety with its new coaches from<br />

<strong>Setra</strong>.<br />

<br />

S<br />

ince December 2011, the WESTbahn<br />

Management company, a<br />

private competitor to the Austrian<br />

state railway company (ÖBB), has been<br />

offering a close to hourly transit connection<br />

between Vienna and Salzburg. To meet<br />

their service standards and to carry customers<br />

to their destinations safely and on<br />

time, gaps in the WESTbahn schedule have<br />

been filled with coaches from WESTbus.<br />

The coaches and trains have also been<br />

coordinated in terms of looks. Together<br />

they create WESTnetz – a very positive<br />

example of a mutually beneficial collaboration<br />

between otherwise competitive<br />

methods of transportation, buses and<br />

trains, and a model for other countries.<br />

On a trip from St Pölten to Vienna, Stefan<br />

Wehinger, WESTbahn Managing Director,<br />

and Paul Blaguss, Blaguss Reisen’s Managing<br />

Director, had discussed how they could<br />

offer their customers even better service<br />

if coaches were used to supplement the<br />

train connections. Shortly thereafter, they<br />

founded the WESTbus company together,<br />

with 51 percent from Blaguss Reisen and<br />

49 percent from Rail Holding AG, the WESTbahn<br />

parent company.<br />

The passengers are delighted that lengthy<br />

waits for the intercity connections are a<br />

thing of the past. WESTbus kicks in whenever<br />

there’s a gap in the WESTbahn schedule.<br />

“The WESTbus is perfectly timed to the<br />

WESTbahn schedule and therefore ideally<br />

supplements our rail offering”, says Stefan<br />

Wehinger. “We are now closing gaps in the<br />

public transit network and responding to<br />

the thinning out of the rail offering. There<br />

are ten new <strong>Setra</strong> coaches serving WESTbus.<br />

Four <strong>Setra</strong> S 431 DT double-decker<br />

coaches with 76 seats travel the Klagenfurt-Vienna<br />

line, two triple-axle S 417 GT-HD<br />

coaches with 53 seats are deployed for<br />

the Linz-Graz line, and four double-axle<br />

S 415 GT-HDs with 45 seats are used for<br />

the Linz-Prague and Klagenfurt-Salzburg<br />

lines. A further Salzburg-Graz connection<br />

will be added in the course of 2012. “The<br />

brand new, environmentally friendly <strong>Setra</strong><br />

coaches feature very comfortable seats<br />

and generous legroom. WESTbus customers<br />

can access WLAN (WESTlan) on<br />

board free of charge and a plug is always<br />

within reach. Of course, a lavatory and<br />

beverage dispenser are available in the<br />

coaches as well”, explains Paul Blaguss,<br />

Blaguss Reisen’s Managing Director.<br />

The <strong>Setra</strong><strong>Family</strong> magazine wishes this<br />

very promising business model resounding<br />

success!<br />

<br />

Welcome to the <strong>Setra</strong> family<br />

Austria: Böhm Judith, Kleinmutschen • Gollowitsch Franz Josef, Markt Hartmannsdorf • Gruber Touristik GmbH, Graz • Hofstätter Touristik<br />

GmbH, Althofen • Reisebüro Komm. Rat Franz Mayer GmbH, Semmering • Franz Mitterbauer GmbH, Ruprechtshofen • Neubauer Regina,<br />

Altenberg • P. Springer & Söhne, Klagenfurt • Belgium: Jean-Luc Cars, Bressoux • Voyages Roland Van Gyseghem, Mons • Zeimers AG,<br />

Heppenbach • Denmark: AlsBussen, Hadsund • Estonia: Indreg Kahn, Tallinn • Germany: Bad Wildunger Kraftwagen-Verkehrs- und<br />

Wasserversorgungsgesellschaft, Bad Wildungen • BE-Reisen, Minden • Bender, Ehringshausen • Beth, Lampertheim • Boos, Allershausen •<br />

Erich Diekena & Sohn, Upgant-Schott • Eisgruber, Velden • Florian Enders, Enders-Busbetrieb, Hannover • Enzinger, Piding • Friebel,<br />

Beerfelde • Geraldy, Schmelz • Hamburg City Vision GmbH, Hamburg • Halbasch, Lieberose • Emil Hilgen, Edewecht • Hirschmann,<br />

Lautenhofen • Höninger, Waldfeucht • Individual-Reisen, owned by Michael Koch, Bad Wünneberg • Kammerbauer, Titting • Königswinkel,<br />

Füssen • Landgraf-Reisen, Rückersdorf • LPG, Markranstädt • Ludwig, Schlottheim • Marquardt, Crailsheim • Nette, Burgstädt •<br />

Növermann, Mettmann • Pellemeyer, Lienen • Pfeil, Hohenstein • Pussack, Syke • Quitzk, Kolkwitz • Rothhaar, Zweibrücken • Sausner<br />

Reisen, owned by Frank Cordes, Stuhr • Scherer, St. Peter • Sdunek, Werneuchen • Schmid, Heubach • Stiehlow Tours, Schafflund •<br />

Tabu-Reisen, Eggersdorf • Teich, Quitzdorf • Ufer, Wipperfürth • Wackerl, Todtenweis • WMR, Müllheim • Else Wulf, taxi operator, Ihlow-<br />

Westersander • Iceland: Sudurleidir e.h.f. • Netherlands: Kras Reizen, Ammerzoden • Sweden: Sölvesborgs Taxi, Sölvesborg • Stockholmsbuss,<br />

Sollentuna • Sundströms Buss, Färila • Tottes Bussar, Visby • Switzerland: Bührer, Hirzel • GBS, Susten • Gloor, Veltheim •<br />

Twerenbold, Baden-Rütihof • Turkey: Ulusoy, Istanbul


38 | <strong>Setra</strong> Individual<br />

<strong>Setra</strong> Individual | 39<br />

Coach builders at the Neu-Ulm location support charity campaign:<br />

Donating wages<br />

In the context of the “Aktion 100 000 und Ulmer helft” charity campaign, donations are collected<br />

to support the needy in the region. EvoBus employees once again raised funds for a good cause.<br />

he “Aktion 100 000 und Ulmer helft”<br />

T charity campaign, organised by the<br />

city of Ulm and the Südwest Presse (the<br />

daily newspaper in the Ulm/Neu-Ulm/Alb-<br />

Donau district), has taken an all new approach<br />

to fundraising. The idea is that employees<br />

have an opportunity to donate a<br />

half-hour’s worth of their working wages.<br />

The funds benefit the needy and socialsupport<br />

facilities in Ulm, Neu-Ulm and both<br />

adjoining districts.<br />

For a single employee, wages for a halfhour<br />

of work don’t amount to much. But<br />

when close to the entire workforce of<br />

an organisation like EvoBus donates their<br />

wages for a half-hour of work, a very respectable<br />

sum comes together: EvoBus<br />

succeeded in raising 52,400 euros for the<br />

“Aktion 100 000 und Ulmer helft” charity<br />

campaign. 90 percent of the employees<br />

at the Neu-Ulm location participated in<br />

the voluntary fundraising campaign and<br />

collected 39,000 euros. A further 12,000<br />

euros were donated by management, and<br />

400 EvoBus/Kässbohrer retirees collected<br />

1,400 euros at their yearly get-together.<br />

Every cent collected goes directly to benefitting<br />

the needy. The donation enables the<br />

Südwest Presse to make employees available,<br />

to reactivate former employees and<br />

to source volunteers to participate in this<br />

good cause. The 52,400 euro donation is<br />

the largest individual donation the campaign<br />

has received in the 41 years since its<br />

inception. And it’s not the first time that<br />

Neu-Ulm has given its support: over the<br />

past three years, EvoBus donated a total of<br />

over 150,000 euros.<br />

<br />

Design – decorative stitching as special customer option:<br />

Outstanding quality every stitch of the way<br />

<strong>Setra</strong> has always been a significant step ahead in design. Or, perhaps more appropriately, a stitch<br />

ahead – with decorative stitching and quilting to lend a touch of individuality and luxury to the seats<br />

in your <strong>Setra</strong> coach.<br />

<strong>Setra</strong> Service – customised on-board videos:<br />

Your company in the leading role<br />

The <strong>Setra</strong> on-board video is very popular with bus and coach operators. More and more <strong>Setra</strong> customers<br />

are taking advantage of the opportunity to customise the video with their company messages.<br />

hat are the benefits of travelling in<br />

W a <strong>Setra</strong>? How can passengers adjust<br />

lighting, ventilation and seats? In a<br />

compact four-minute film, the <strong>Setra</strong> onboard<br />

video ensures that your guests can<br />

fully enjoy all the comfort offered by your<br />

<strong>Setra</strong> coach. We are quite certain that<br />

many of you are familiar with the film which<br />

is included with every delivery of a <strong>Setra</strong><br />

TopClass and ComfortClass coach. But did<br />

you know that you can order the film in a<br />

version that has been customised to your<br />

company?<br />

Many companies all over Europe are currently<br />

using a customised version of the<br />

<strong>Setra</strong> on-board video – for instance the<br />

Norwegian Høves Royal Class company.<br />

The touring company from Nykirke, about<br />

100 kilometres south of Oslo, incorporated<br />

its logo at the beginning of the film and its<br />

key messages throughout the film. The<br />

result is a finely tuned profiling of two film<br />

stars – the company and <strong>Setra</strong> – which ideally<br />

prepares passengers for the trip ahead.<br />

If you are interested in a customised onboard<br />

video, please contact your <strong>Setra</strong><br />

representative. He will be pleased to assist<br />

you in accessing the ordering platform. <br />

O<br />

ur specialised sewing machines<br />

offer a broad selection of stitches;<br />

in fact, up to 80 different stitches<br />

can be used to enhance your <strong>Setra</strong> seats<br />

with attractive decorative stitching. You’ll<br />

find that choosing isn’t always easy, however.<br />

Some may believe that seat stitching<br />

plays a minor role in a coach’s interior<br />

design. But just take a moment to imagine<br />

how black seat upholstery combined with a<br />

red, sporty, zig-zag “baseball stitch” will<br />

change the whole interior of your coach.<br />

Similarly, well chosen decorative stitching<br />

can give uni-coloured seats or a steering<br />

wheel an even more distinctive, high-quality<br />

appearance.<br />

Whether sporty, striking or elegant – <strong>Setra</strong>’s<br />

decorative stitching offers an opportunity<br />

to enhance your coach’s interior design<br />

with yet another individual note, without<br />

having to alter fabrics or cuts. And your interiors<br />

can be made even more distinctive<br />

with your company logo or other graphic<br />

highlights, which can be programmed<br />

following a digital template used with our<br />

Decorative stitching can upgrade the overall appearance of your coach’s seats<br />

special sewing machines. The stitching can<br />

be done on leather upholstery as well as on<br />

Dinamica, fabric or synthetic leather. It’s<br />

important that a support material be used<br />

as padding on the back of the material<br />

used, to prevent it from slipping and to<br />

ensure seams that are uniform, straight and<br />

clean. As well, a band can be used or, for<br />

large-surface stitching, a correspondingly<br />

large layer coating the cover material to be<br />

stitched. Whatever approach you select,<br />

the result is always a very unique look for<br />

your touring coach.


40 | <strong>Setra</strong> Best in Class <strong>Setra</strong> Individual | 41<br />

France – <strong>Setra</strong> S 431 DT used for intercity applications for the first time:<br />

Travel pleasure all along “la ligne”<br />

As in many other countries, the S 431 DT is also very popular in France for long-distance trips.<br />

What’s new however is its use as an intercity vehicle in France. Since May 2011, the SCAL company<br />

has been deploying the first French intercity double-decker coach.<br />

Switzerland – four <strong>Setra</strong> luxury touring coaches for Car Rouge:<br />

Travel comfort as corporate philosophy<br />

Car Rouge, a premium tour operator from Bern, has been using <strong>Setra</strong> double-decker coaches for its<br />

trips for over 25 years. Now, for the first time, the company has invested in four S 416 HDH touring<br />

coaches from the <strong>Setra</strong> TopClass, and is now the proud owner of the youngest and most advanced<br />

touring coach fleet in Switzerland.<br />

S<br />

ince the eighties, Car Rouge has<br />

been deploying <strong>Setra</strong>’s comfortable<br />

touring coaches. With the<br />

company’s very first double-decker coach<br />

from the 200 Series, the S 228 DT, <strong>Setra</strong><br />

provided the Bern operator with extensively<br />

customised solutions – as they do today<br />

with 5-star coaches specially developed for<br />

Car Rouge and equipped with extravagant<br />

components and features.<br />

All around comfort<br />

The four recently delivered luxury S 416 HDH<br />

coaches are equipped with 33 recliners<br />

and a glass roof. The interior height of 2.1<br />

metres ensures a very generous feeling of<br />

space. Car Rouge also offers its guests an<br />

automatic coffee dispenser, so they can enjoy<br />

free coffee throughout the journey. All<br />

seats are equipped with a multi-channel<br />

sound system for passenger entertainment.<br />

In spite of the generous 90 cm distance<br />

between seats, the developers also managed<br />

to incorporate a fifth row of seats<br />

ahead of the second entrance, and to include<br />

a required 2+1 seating row right behind<br />

the front entrance.<br />

The Swiss tour operator couldn’t offer passengers<br />

any more comfort. For Managing<br />

Director Martin Wüthrich, passenger safety<br />

also plays a vital role in all decisions: “Bearing<br />

in mind our commitment to fulfil the<br />

highest standards of safety in the sector,<br />

travelling with <strong>Setra</strong> is an absolute given.”<br />

Driving comfort is decisive<br />

For Car Rouge, a company of the Swiss<br />

Eurobus Group, over and above exclusive<br />

destinations, passenger comfort is a key<br />

aspect of the company’s philosophy. Martin<br />

Wüthrich, who has headed Car Rouge since<br />

2006, experiences again and again that<br />

comfort is decisive to customers: “We offer<br />

guests our tours throughout Europe exclusively<br />

with 2+1 seating. We know that comfort<br />

is increasingly important for our customers.<br />

Especially people travelling alone<br />

appreciate this kind of seating.” <br />

Comfort in the foreground: Thomas Jenzer, Head of Packaged<br />

Tours Eurobus Group, Dietmar Widera, Head of Sales <strong>Setra</strong><br />

Buses and Coaches, Switzerland, Martin Wüthrich, Managing<br />

Director Car Rouge, Christoph Hofmann, Head of Market<br />

Management <strong>Setra</strong> Export Markets (l. to r.)<br />

I<br />

n October 2011, <strong>Setra</strong> France presented<br />

a high-profile innovation to the<br />

French market at the Rencontres<br />

nationales du transport public (RNTP) trade<br />

show in Strasbourg. The double-decker<br />

was introduced under the “S 431 DT Ligne”<br />

name, clearly underscoring its appointment<br />

for long-distance line applications. The<br />

intercity double-decker’s many distinctive<br />

features, which include a panoramic glass<br />

roof, which <strong>Setra</strong> France presented at the<br />

RNTP, turn long-distance travel into pure<br />

pleasure. Room for a wheelchair user, a<br />

double rear entrance with an access ramp,<br />

as well as announcements of stops via<br />

loudspeaker and their display on 19-inch<br />

screens facilitate travel logistics – and not<br />

only for the disabled. Adaptive Cruise<br />

Control (ART), Lane Assist (SPA) and Active<br />

Brake Assist (ABA) ensure a safe journey.<br />

In May 2011, the SCAL company headquartered<br />

in Gap in south-eastern France,<br />

capital of the Département Hautes-Alpes,<br />

had taken over the first French intercity<br />

version of the <strong>Setra</strong> S 431 DT – the only<br />

intercity bus in France equipped with a<br />

stepless entrance. Until then, the high-end<br />

double-decker had been used exclusively<br />

as a touring coach. And intercity applications<br />

were conventionally taken on by less<br />

luxurious, single-level buses. For a number<br />

of years, the intercity version of the doubledecker<br />

coach has been deployed in other<br />

European countries.<br />

Double-decker coaches are ideal for many<br />

intercity applications – and not only due to<br />

their comfortable touring seats and stateof-the-art<br />

safety equipment. The galley is<br />

equipped with a coffee machine, an electric<br />

kettle, a microwave oven and a small refrigerator.<br />

Two gaming tables and outlets<br />

are available to the max. 83 passengers.<br />

Their much higher number of passenger<br />

seats represents a key benefit for companies<br />

like SCAL – where a single driver<br />

and one coach can transport double the<br />

passengers normally carried with a singlelevel<br />

bus. Over and above the intercity<br />

equipment featured by the <strong>Setra</strong> exhibition<br />

vehicle from Strasbourg, SCAL’s doubledecker<br />

coach boasts a series of clever<br />

extras: a money-changer, a breath-alcohol<br />

measuring device with an immobiliser unit,<br />

two 19-inch LCD screens on the lower<br />

deck, two 6.5-inch and two 19-inch LCD<br />

screens on the upper deck, and three-point<br />

safety belts.<br />

SCAL passengers are delighted with the<br />

brand new intercity coach now available on<br />

the French market: “The coach is very comfortable,<br />

smooth-running and quiet. I enjoy<br />

sitting on the upper deck and taking in the<br />

great view through the panorama glass<br />

roof”, raved a passenger on the trip from<br />

Gap to Marseille. “The stepless entrance is<br />

really practical, and on the lower deck you<br />

can sit right across from your travel partners”,<br />

exclaimed another passenger as he<br />

made himself comfortable with his friends<br />

in the four-person club seating area. <br />

SCAL is a family business which was<br />

founded in 1886 in the city of Gap in<br />

south-eastern France. With a fleet of<br />

45 vehicles, its main area of activity is<br />

servicing the Grenoble-Briançon-Nice-<br />

Marseille line, as well as coach tours all<br />

through Europe. SCAL, with its <strong>Setra</strong><br />

double-decker deployed in intercity<br />

applications, is a first in France.


42 | <strong>Setra</strong> <strong>Family</strong> News <strong>Setra</strong> <strong>Family</strong> News | 43<br />

French Guiana – <strong>Setra</strong> shuttles at the Space Centre:<br />

With <strong>Setra</strong> to the stars<br />

The Transports Madeleine bus operator in French Guiana is responsible for shuttle service at the<br />

Guiana Space Centre. They know they can count on the outstanding reliability of <strong>Setra</strong> shuttle buses.<br />

F<br />

or the aerospace professionals at<br />

the Guiana Space Centre (Centre<br />

Spatial Guyanais, CSG), reliability<br />

is vital to success. Nothing is left to chance:<br />

when transporting satellites into space, or visitor<br />

groups to and from the centre. For this<br />

reason <strong>Setra</strong> vehicles are deployed for the<br />

shuttle service at the space centre, where unplanned<br />

waiting times are an absolute no-go.<br />

A space centre station<br />

with a long heritage<br />

Since 1979, the ArianeSpace European Space<br />

Transport Company’s Ariane 5 rockets have<br />

been launched from the Guiana Space<br />

Centre in French Guiana. The Russian Sojus<br />

rockets also take off from there, as have<br />

the European Space Organisation’s (ESA)<br />

state-of-the-art Vega launchers, the smallest<br />

of the European booster rockets, since<br />

February 2012. The CNES French national<br />

space agency operates the site.<br />

An ideal launch site<br />

Thanks to its location, the CSG is one of the<br />

most ideally positioned launch sites in the<br />

world. Only 500 km away from the Equator,<br />

the earth’s rotation ensures the best<br />

possible momentum for rocket launches. A<br />

further advantage is that the rockets can<br />

reach the most important orbits by flying<br />

directly over the ocean, without having to<br />

fly over populated areas. A definite plus for<br />

safety.<br />

A great atmosphere in the <strong>Setra</strong><br />

The Transports Madeleine operator has been<br />

deploying <strong>Setra</strong> vehicles for its shuttle<br />

service since 2010. With several MultiClass<br />

S 415 UL and a ComfortClass 415 GT-HD in<br />

their fleet, the company transports international<br />

delegations and VIP guests who have<br />

been invited to a rocket launch in fully airconditioned<br />

<strong>Setra</strong> coaches – from the airport<br />

to the hotel and back, or to the rocket<br />

launch directly at the space station. <br />

The aerospace professionals at the Guiana Space Centre swear by <strong>Setra</strong>’s exceptional reliability<br />

to transport visitor groups

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