Family - Setra
Family - Setra
Family - Setra
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Number 49 | Issue 1/12<br />
www.setra.de<br />
Magazine for customers and friends of the <strong>Setra</strong> brand<br />
<strong>Family</strong><br />
Imprint<br />
Publisher<br />
EvoBus GmbH<br />
<strong>Setra</strong> Omnibusse<br />
Carl-Zeiss-Straße 2<br />
89231 Neu-Ulm<br />
Tel. +49 (0)731 181-0<br />
Fax +49 (0)731 181-2418<br />
www.setra.de<br />
Responsible for content:<br />
Dr Jens Heinemann,<br />
Head Marketing Communication <strong>Setra</strong><br />
The following people worked on this issue:<br />
Christine Denzel, BUS/MPM-S<br />
Bernd Goy, BUS/MSG-4<br />
Dieter Startz, BUS/MSE-2<br />
Sonja Waldenspul, BUS/MSD-D<br />
Concept, editorial work, layout:<br />
Newport3 Werbeagentur GmbH & Co. KG<br />
Neumann-Reichardt-Str. 27-33<br />
22041 Hamburg<br />
www.newport3.de<br />
Repro:<br />
Final Art Production<br />
Neumann-Reichardt-Str. 27-33<br />
22041 Hamburg<br />
Printing:<br />
Süddeutsche Verlagsgesellschaft Ulm<br />
Nicolaus-Otto-Straße 14<br />
89079 Ulm<br />
Crowning glory<br />
The truly amazing “Final Edition”<br />
Football EC<br />
Football EC consortium bus<br />
Off to the stars<br />
<strong>Setra</strong> serves the shuttle service<br />
ComfortClass 400 special series<br />
operators kick off with <strong>Setra</strong><br />
at the Guiana Space Centre<br />
Page 08<br />
Page 20<br />
Page 42
02 | <strong>Setra</strong> Impressions<br />
<strong>Setra</strong> Editorial | 03<br />
Dear customers and friends<br />
of the <strong>Setra</strong> brand,<br />
when American playwright Woody Allen<br />
was asked what his secret for success was,<br />
his answer was very straightforward: “Being<br />
different than the rest.” At <strong>Setra</strong>, we have<br />
been following this very simple maxim for<br />
decades. And with this in mind, the latest<br />
edition of the <strong>Setra</strong><strong>Family</strong> magazine takes a<br />
close look at the <strong>Setra</strong> ComfortClass’ truly<br />
unique and very refined vehicle concept.<br />
With its special Final Edition model, the<br />
ComfortClass sets unprecedented standards<br />
with regard to materials, comfort,<br />
equipment, reliability and design. In this<br />
issue, we also report on the delivery of a<br />
Final Edition coach to Linden-Reisen. We<br />
gathered fascinating impressions from the<br />
operator, his driver and passengers, having<br />
accompanied this very special vehicle on<br />
its maiden journey from the Customer-<br />
Center in Neu-Ulm to its new home Stadtkyll<br />
in Germany’s Eifel region.<br />
By the way, were you aware that our<br />
ComfortClass 400 vehicles are the most<br />
popular and most widely sold <strong>Setra</strong> touring<br />
coaches ever? In fact, shortly before this<br />
issue’s editorial close, the 6,000 th vehicle<br />
from the ComfortClass 400 range was delivered.<br />
The proud recipient of the milestone<br />
S 416 GT-HD Final Edition was Reisedienst<br />
Flaschenträger. We gladly send them<br />
our very best wishes.<br />
A major sport highlight this year is just<br />
around the corner. I’m talking about the<br />
European Football Championship which will<br />
be held in June/July in Poland and the U-<br />
kraine. We are looking forward to this event<br />
with bated breath, not only from a sporting<br />
perspective, but because the European<br />
Football Championship’s bus consortium<br />
will be kicking off with <strong>Setra</strong>. During the<br />
whole event, 40 <strong>Setra</strong> touring coaches will<br />
be deployed to transport teams, managers<br />
and officials. On April 18, the “Sindbad”<br />
and “RafTrans” companies, which make up<br />
the consortium, took over the first 30<br />
coaches in the context of a large event<br />
which we report on here in the <strong>Setra</strong><strong>Family</strong>.<br />
Also in this issue, we have a number of<br />
stories for you that are “pure <strong>Setra</strong>”. We are<br />
happy to introduce the 5-star luxury touring<br />
coaches recently purchased by Car Rouge –<br />
a premium tour operator in Bern, Switzerland.<br />
In spite of the 90 cm distance between<br />
seats, the developers succeeded at<br />
incorporating a fifth row of seats in front of<br />
the second entrance, as well as a 2+1 row<br />
right at the front entrance. We also report<br />
on Möllers Reisedienst’s experience with<br />
yet another seat configuration – staggered<br />
seating. The article is most interesting and<br />
certainly worth reading. Staying on the<br />
topic of customised seating, we have also<br />
highlighted how decorative stitching and<br />
quilting can give the seats in your <strong>Setra</strong> a<br />
touch of individuality and luxury.<br />
We also have news from the world of telematics.<br />
Most of you are familiar with the<br />
OMNIplus BusFleet fleet management system.<br />
Well, it has been developed further –<br />
specially for coaches and buses. As introduced<br />
for the first time at a recent<br />
<strong>Setra</strong>Show, it is now available under the<br />
name “FleetBoard” and can also be managed<br />
very easily from wherever you are on<br />
the road via iPhone or iPad.<br />
Of course, that isn’t all you’ll find in this<br />
latest issue of the <strong>Setra</strong><strong>Family</strong>. You can<br />
look forward to many exciting highlights<br />
from the fascinating and ever-changing<br />
world of coaches and buses.<br />
Wishing you pleasurable and informative<br />
reading.<br />
Best regards<br />
Lothar Holder<br />
Head of Sales <strong>Setra</strong> Buses and Coaches<br />
EvoBus GmbH<br />
Always on the ball! During the European Football Championship, teams, managers and officials will be travelling<br />
to the stadiums in <strong>Setra</strong> touring coaches
04 | <strong>Setra</strong> Content<br />
<strong>Setra</strong> Content | 05<br />
The culmination of the ComfortClass 400:<br />
08 a look at the Final Edition special series<br />
06<br />
The high-end tourism provider Club Med<br />
deploys <strong>Setra</strong> for its shuttle services<br />
20<br />
The European Football Championship bus<br />
operator consortium kick off with <strong>Setra</strong><br />
Two MultiClass 400 buses connect Latvia’s<br />
17 metropolis Riga with the city of Talsi<br />
42<br />
<strong>Setra</strong> coaches deployed as shuttles at the<br />
Guiana Space Centre<br />
In Norway, there are <strong>Setra</strong>s which have<br />
30 been customised into small hospitals<br />
Cover Story<br />
Best in Class<br />
Highlight<br />
<strong>Family</strong> News<br />
<strong>Setra</strong> Individual<br />
08 | Final Edition<br />
The highly advanced ComfortClass 400<br />
vehicle concept<br />
06 | A <strong>Setra</strong> for the islands<br />
<strong>Setra</strong> wins Club Med tender<br />
18 | Tailor-made electrics<br />
A look behind the scenes at pre-assembly<br />
in Neu-Ulm<br />
28 | Staggered seating<br />
A progress report from Möllers Reisedienst<br />
in Neumünster<br />
40 | Swiss flagship model<br />
Four <strong>Setra</strong> luxury coaches for premium<br />
tour operator Car Rouge<br />
20 | <strong>Setra</strong> at the Football EC<br />
16 teams, managers and officials travel in<br />
<strong>Setra</strong> coaches<br />
Premium Service<br />
26 | New fleet management system<br />
FleetBoard system for coaches and buses<br />
has come a long way<br />
34 | At your service 600 times over<br />
The various categories of the OMNIplus<br />
service points<br />
16 | A princely contract<br />
Four new low-entry buses for PostAuto<br />
Liechtenstein<br />
17 | To the “pearl of Kurland”<br />
Talsu Autotransports takes over 100 th<br />
new vehicle for Latvia<br />
22 | <strong>Setra</strong> <strong>Family</strong> get-togethers<br />
A look back and a look ahead at shows<br />
and exhibitions<br />
24 | Sweet dreams in a <strong>Setra</strong><br />
A <strong>Setra</strong> for the baby’s bedroom<br />
25 | Contagious enthusiasm<br />
Sales-Lentz Autocars S. A. places most<br />
extensive <strong>Setra</strong> order in the history of<br />
EvoBus Belgium and Luxemburg<br />
32 | Coach and bus stories<br />
Real-life <strong>Setra</strong> stories<br />
36 | WESTbus drives <strong>Setra</strong><br />
An attractive and very unique model for<br />
city connections in Austria<br />
37 | With safety in the foreground<br />
Cars Moreau also invests in passenger<br />
safety with ten new <strong>Setra</strong> coaches<br />
38 | Donating wages<br />
Bus builders at the Neu-Ulm location<br />
support the “Aktion 100 000 und<br />
Ulmer helft” charity campaign<br />
42 | With <strong>Setra</strong> to the stars<br />
<strong>Setra</strong> bus shuttle at the Guiana Space<br />
Centre<br />
30 | Hospital on wheels<br />
Geilo Turbusser uses <strong>Setra</strong> buses for<br />
transporting patients in Norway<br />
38 | Your company in the leading role<br />
The benefits of customised <strong>Setra</strong> on-board<br />
videos<br />
39 | Always a stitch ahead<br />
Decorative stitching and quilting give<br />
seating a touch of individuality<br />
41 | Travel pleasure all along “la ligne”<br />
<strong>Setra</strong> takes on intercity applications for<br />
the first time in France
<strong>Setra</strong> Best in Class | 07<br />
A perfect holiday feeling: Club Med offers its guests all-inclusive luxury – including an extremely comfortable shuttle bus<br />
T<br />
he “Les Boucaniers” Club Med in<br />
the Lesser Antilles offers everything<br />
to make travellers’ hearts<br />
beat just a little faster. The breathtakingly<br />
beautiful Club village is reminiscent of a<br />
fishing town on a picturesque bay where<br />
turquoise waters, endless palm trees and<br />
white powder beaches soothe the soul.<br />
With all this at guests’ disposal at the Club<br />
Med luxury resort, life can hardly get any<br />
better.<br />
Needed: luxury shuttles<br />
There are four different types of Club Med<br />
resorts, each offering a different level of<br />
comfort. “Les Boucaniers” is a premiumcategory<br />
resort visited by affluent international<br />
guests. To meet their discerning<br />
expectations in terms of comfort and luxury<br />
in shuttle services, Club Med called for<br />
tenders – where only the best would have a<br />
chance of winning. <strong>Setra</strong> customer, Transports<br />
Bernard, with a <strong>Setra</strong> S 411 HD and<br />
headquarters in Rivière-Salée, easily persuaded<br />
the resort management and was<br />
given the contract. Guy-Albert Bernard<br />
from Transports Bernard knew all along<br />
that he was on the right track with <strong>Setra</strong>:<br />
“At Transports Bernard, we believe that a<br />
luxurious holiday begins with a comfortable<br />
shuttle bus on the way to the resort from<br />
the airport. And from this perspective, <strong>Setra</strong><br />
is and will always be our first choice.”<br />
Equipment perfectly suited<br />
to the tropics<br />
The S 411 HD carries guests to the Caribbean<br />
Club Med resort from the airport to the<br />
village, and also takes them on sightseeing<br />
excursions around the “Flower island”, as<br />
the locals call their Antillean gem. The luxury<br />
shuttle has 43 seats, two 19-inch screens<br />
as well as a panoramic-view and rear-view<br />
camera. As well, the shuttle is especially<br />
equipped for the tropical island climate.<br />
With a refrigerator, tinted windows and an<br />
air conditioning system suited to high tropical<br />
temperatures, journeys in the <strong>Setra</strong> are<br />
pure holiday pleasure.<br />
<br />
Club Med:<br />
A new definition of holiday luxury<br />
Since its inception in 1950, the Club Med<br />
chain, with its all-inclusive concept, has<br />
been single-mindedly driven by its objective<br />
to offer a new definition of holiday luxury to<br />
its guests. Travel, rooms, and evening entertainment<br />
are all included in the package.<br />
The concept has been met with great success:<br />
today the chain provides its guests<br />
all-inclusive holidays in over 80 Club Med<br />
resorts worldwide. Whether families, singles<br />
or newlyweds, sports enthusiasts,<br />
wellness fans or simply those looking for<br />
utter relaxation, Club Med has the right<br />
package for any target group.<br />
Martinique – Club Med uses <strong>Setra</strong> for its shuttle service:<br />
A <strong>Setra</strong> for the Caribbean islands<br />
“Where happiness meets the world” – just like its slogan promises, the luxurious Club Med chain<br />
offers all-inclusive, premium holidays. To ensure that the all-around luxury promise is met and that<br />
guests are absolutely satisfied with their travel experience, the “Les Boucaniers” Club Med resort on<br />
the Caribbean island of Martinique deploys a <strong>Setra</strong> S 411 HD coach as shuttle.
08 | <strong>Setra</strong> Cover Story <strong>Setra</strong> Cover Story | 09<br />
Two S 416 GT-HD/3 Final Edition coaches for Linden-Reisen:<br />
Experiencing something ultra-special<br />
It is the culmination of a longstanding success story. With the Final Edition, the ComfortClass 400<br />
has been refined even further – with exclusive design features and unusual, luxurious equipment<br />
details. The Krebs family of bus entrepreneurs recently took delivery of two S 416 GT-HD/3 Special<br />
Edition models at the <strong>Setra</strong> CustomerCenter in Neu-Ulm. And <strong>Setra</strong><strong>Family</strong> was there to witness their<br />
maiden voyages.
10 | <strong>Setra</strong> Cover Story <strong>Setra</strong> Cover Story | 11<br />
S<br />
hortly before 12 noon. Gearing up<br />
to the festive handover ceremony<br />
with over 80 guest passengers,<br />
driver Ralf Juchems had a little time to make<br />
himself comfortable in the coach. He studied<br />
the cockpit with meticulous attention to<br />
detail. His first impression: “The seating,<br />
the legroom and the all-around view are<br />
ideal. They promise a relaxed drive.” He<br />
was also impressed with the shape of the<br />
windscreen and the Final Edition’s uniquely<br />
forward-pulled roof. “The windscreen isn’t<br />
overly curved, so it offers ideal protection<br />
from direct sunlight.”<br />
ComfortClass 400 success model<br />
with 6,000 vehicles<br />
The day at the CustomerCenter was also a<br />
premiere for senior partner Dieter Krebs.<br />
“Linden-Reisen”, which was founded as a<br />
transportation company in 1939, has been<br />
a <strong>Setra</strong> partner since 1986. And now, the<br />
third-generation family business which is<br />
managed by son Marco is also deploying<br />
ComfortClass 400 Final Edition vehicles.<br />
And he knows he is in very good company.<br />
First launched in 2003, the advanced<br />
ComfortClass 400 has since sold 6,000<br />
units – and is thus the most popular <strong>Setra</strong><br />
of all times. With the new <strong>Setra</strong> coaches,<br />
including the 20 th new <strong>Setra</strong> coach for<br />
Linden-Reisen, the company is ushering<br />
in a new generation of touring comfort.<br />
“Both S 416 GT-HD/3 beautifully complement<br />
our S 415 HD TopClass 400 coaches.<br />
With these remarkable vehicles, we are<br />
once again underscoring our quality<br />
commitment to safety, technology and<br />
to comfort as well”, proudly stated Dieter<br />
Krebs.<br />
4-star luxury<br />
The 4-star luxury coaches are equipped<br />
with 49 “Voyage Plus” touring seats. The<br />
seat backs feature leather headrest inserts.<br />
With the coaches’ on-board galley with<br />
integrated 40-cup coffee machine and 8.5 l<br />
sausage cooker, service personnel can<br />
pamper passengers. The touring coaches,<br />
which are driven by a powerful, dynamic<br />
and environmentally friendly 315 kW OM<br />
457 LA Mercedes-Benz engine, no wishes<br />
unanswered under their sheet metal exterior.<br />
Safety features include Adaptive Cruise<br />
Control (ART) with Active Brake Assist<br />
(ABA), Front Collision Guard (FCG) and<br />
Lane Assist (SPA). The driver has a complete<br />
view of goings-on all around and inside<br />
the coach. Both S 416 GT-HD/3 vehicles<br />
are equipped with a rear-view backup<br />
camera with integrated cleaning system,<br />
as well as a video surveillance system for<br />
the rear entrance.<br />
The best proof of satisfaction<br />
If his passengers are satisfied, then Dieter<br />
Krebs is too: “Many of our customers have<br />
been travelling with us all over Europe for<br />
years. And to me, that is still the best proof<br />
of satisfaction.” So, with this in mind, the<br />
premiere trip from Neu-Ulm to Rhineland-<br />
Palatinate was a true pleasure. The guests<br />
were delighted. Especially in Neu-Ulm when<br />
they were informed about the coaches’ ingenious,<br />
fully integrated safety system. After<br />
their return, 81-year-old Karl Holzhäuser<br />
commented: “I’ve been travelling with<br />
Linden-Reisen for over 50 years. It is hard to<br />
believe and so fascinating just how much<br />
has been done in the key areas of safety and<br />
comfort.”<br />
“You feel pleasantly relaxed”<br />
The state-of-the-art safety system also<br />
gives Jakob Blum peace of mind and a<br />
reassuring feeling. But there were other<br />
reasons why the 67-year-old felt comfortable<br />
on his first trip in a ComfortClass 400:<br />
“I noticed the generous leg space immediately.<br />
There is nothing that is narrow or<br />
cramped in this coach. You are made to feel<br />
absolutely relaxed. Even our driver was<br />
virtually seated as comfortably as he would<br />
be in a living room.”<br />
Top design<br />
44-year-old Ute Klinkhammer also found<br />
the coach very comfortable: “I really liked<br />
the two-colour ambiance with the curtains<br />
and ultra-comfortable seats. You notice<br />
these details as a woman.” Klaus-Peter<br />
Meyer (47) is a passionate coach traveller<br />
who looks at things very closely and admitted<br />
with a smile: “I love to run my hands over<br />
different surfaces. I can’t resist. For example,<br />
I find the lighter carpeting on the side walls<br />
beautifully finished. It all reflects a very high<br />
quality and attention to detail. Also the<br />
<strong>Setra</strong> lettering in the seats. You really do<br />
feel like you’re sitting in a premium limousine.”<br />
And that wasn’t all he enjoyed: “The<br />
<strong>Setra</strong> S 416 GT-HD/3 is very quiet. I sat in<br />
the last row at the rear directly above the<br />
engine. But during the whole drive, you<br />
could hardly hear a thing. What a smooth<br />
ride.”
12 | <strong>Setra</strong> Cover Story <strong>Setra</strong> Cover Story | 13<br />
For the love of detail<br />
The state-of-the-art cockpit of the Final Edition is a dream come true for bus drivers. The elegant, subdued<br />
design elements in the coach bear witness to the attention to detail <strong>Setra</strong> designers are known for.
14 | <strong>Setra</strong> Cover Story<br />
<strong>Setra</strong> <strong>Family</strong> News | 15<br />
1,000 th <strong>Setra</strong> S 431 DT goes to Dr. Richard<br />
T<br />
he Dr. Richard Group in Vienna took<br />
delivery of the double-decker coach.<br />
The largest private coach operator in<br />
Central Europe has accompanied the <strong>Setra</strong><br />
brand right from the beginning with all five<br />
series – the 10, 100, 200, 300 and 400. It<br />
was also the first operator to drive all five<br />
model types of the current TopClass 400<br />
series. The company uses the S 431 DT for<br />
touring and excursion applications as well<br />
as in the prestigious G1 line, which connects<br />
the South Burgenland with Vienna<br />
The handover of the 1,000 th double-decker: Axel<br />
Stokinger, Head of EvoBus Austria, Lothar Holder,<br />
Head of Sales <strong>Setra</strong> Buses and Coaches EvoBus GmbH,<br />
Dr. Ludwig Richard, Dr. Richard Group Management<br />
Board, Hartmut Schick, Head of Daimler Buses (l. to r.)<br />
several times a day. The new double-decker<br />
coach is in good company at Dr. Richard’s.<br />
Close to 450 vehicles carrying the <strong>Setra</strong><br />
name are deployed by the group, and<br />
40 of them are double-decker S 431 DT<br />
coaches. Since the market introduction of<br />
the S 431 DT in 2002, close to 15 % of all<br />
<strong>Setra</strong> double-decker coaches have been<br />
sold to customers in Austria. <br />
Passengers feel pampered when surrounded by the Final Edition’s stylish ambiance. You can not<br />
only see the attention to detail, you can also feel it.<br />
Austria crosses the 4,500 mark<br />
he Penner travel agency in Stockerau<br />
T recently became the proud owner of<br />
the 4,500 th new <strong>Setra</strong> vehicle destined for<br />
Austria – an S 411 HD – along with a<br />
ComfortClass S 415 GT-HD and MultiClass<br />
Anniversary coach handover: Martin Biewald, <strong>Setra</strong><br />
Brand Manager Central Europe, Erwin and Mag. Elke<br />
M. Penner, and Josef Schmitt, Sales <strong>Setra</strong> Buses and<br />
Coaches (from l. to r.)<br />
S 415 H. Managing directors Erwin and<br />
Mag. Elke M. Penner are proud to have<br />
made the largest investment since the<br />
foundation of their company, which is celebrating<br />
its 20 th anniversary this year: “The<br />
three new <strong>Setra</strong> coaches feature state-ofthe-art<br />
equipment and the greatest possible<br />
comfort. And we now have the most advanced<br />
and environmentally friendly coach<br />
fleet in Austria’s Weinviertel region.” <br />
Scandinavia, Sweden, <strong>Setra</strong>!<br />
anaging directors Lena Persson and<br />
M Lennart Robertsson took delivery<br />
of the S 416 GT-HD anniversary vehicle<br />
at the Neu-Ulm CustomerCenter from<br />
Michael Frey, former Head of Market<br />
Management <strong>Setra</strong> Export Markets. With<br />
this new vehicle, the Karl Everts company,<br />
which was taken over four years ago by<br />
entrepreneurs Persson and Robertsson,<br />
currently deploys five <strong>Setra</strong> coaches. Lena<br />
Persson: “Most of all, we value <strong>Setra</strong>’s<br />
high quality and comprehensive aftersales<br />
service.” The vehicles owned by the South<br />
Swedish operation are on the road throughout<br />
Europe.<br />
<br />
Grattis!/Congratulations! Lena Persson (l.),<br />
Lennart Robertsson (m.) und Michael Frey, former<br />
Head of Market Management <strong>Setra</strong> Export Markets
16 | <strong>Setra</strong> <strong>Family</strong> News<br />
<strong>Setra</strong> <strong>Family</strong> News | 17<br />
In Liechtenstein’s mountainous landscapes, powerful buses such as the <strong>Setra</strong> S 415 NF are needed<br />
Liechtenstein – four new <strong>Setra</strong> low-entry buses for PostAuto:<br />
A princely contract for <strong>Setra</strong><br />
More than half of PostAuto Liechtenstein’s fleet has been modernised since 2011 – including four<br />
<strong>Setra</strong> S 415 NF buses. PostAuto Liechtenstein is on the road for the LIECHTENSTEINmobil Transport<br />
Services.<br />
Latvia – 100 th anniversary vehicle is a <strong>Setra</strong> S 415 UL:<br />
Two <strong>Setra</strong> vehicles for the “pearl of Kurland”<br />
With its purchase of two <strong>Setra</strong> S 415 UL buses, the “Talsu Autotransports” company recently took<br />
over the 100 th new vehicle for Latvia. The MultiClass 400 buses connect Talsi in West Latvia with<br />
Riga, the country’s capital.<br />
n the principality of Liechtenstein, public<br />
I transportation is almost exclusively<br />
served by bus lines. These are operated by<br />
PostAuto Liechtenstein under the authority<br />
of LIECHTENSTEINmobil (LIEmobil) with<br />
39 buses. Since January 2012, LIEmobil is<br />
the successor organisation to the Liechtenstein<br />
Bus Company. PostAuto Liechtenstein<br />
is a PostAuto Switzerland company, the<br />
most important distributor in Swiss public<br />
transportation. PostAuto has been operating<br />
the bus network in the principality on<br />
behalf of LIEmobil since 2001. As PostAuto<br />
was once again awarded with the contract<br />
in 2010, over half its fleet was updated. The<br />
country’s mountainous landscapes call for<br />
very reliable, powerful buses – and the<br />
S 415 NF easily fulfils these requirements.<br />
Since then, four more <strong>Setra</strong> S 415 NF buses<br />
have joined the fleet. Their maintenance is<br />
in the best of hands: all LIEmobil buses are<br />
serviced by OMNIplus BusPort Altherr AG<br />
Schaan from Nesslau in St. Gallen. <br />
I t was the 100th new <strong>Setra</strong> for Latvia, and<br />
the first to embark on the long trip to the<br />
central Baltic country since 1999. The<br />
S 415 UL from the <strong>Setra</strong> MultiClass 400,<br />
along with another S 415 UL, was delivered<br />
to the “Talsu Autotransports” company<br />
from Talsi to the West Latvian region<br />
Kurland. Both buses from <strong>Setra</strong>’s current<br />
generation of intercity buses are equipped<br />
with 49 seats. With their integrated service<br />
sets, double-glazing, adjustable seatbacks<br />
for the “Route” seats, air conditioning,<br />
destination display and space for a baby<br />
carriage across the middle entrance, they<br />
fulfil all requirements defined by the Latvian<br />
Raimonds Kalejs from the “Talsu Autotransports” bus<br />
company in front of the new <strong>Setra</strong> S 415 UL, the 100 th<br />
<strong>Setra</strong> for Latvia<br />
Ministry of Transportation. Both vehicles<br />
will be deployed in interurban applications<br />
all around the “pearl of Kurland”, as Talsi is<br />
often referred to, as well as on the route to<br />
the country’s capital Riga, 120 kilometres<br />
away. The “Talsu Autotransports” company<br />
has coaches from all three <strong>Setra</strong> ranges –<br />
the TopClass 400, ComfortClass 400 and<br />
MultiClass 400 – in its fleet. The operation<br />
not only serves local and regional service<br />
lines, it also deploys its coaches on behalf of<br />
tour operators for tours all across Europe.
18 | <strong>Setra</strong> Best in Class <strong>Setra</strong> Best in Class | 19<br />
Facility tour guide Rolf Kürsammer, 68, was previously employed as expert welding engineer at Kässbohrer/EvoBus for 38 years<br />
Factory tour – electrics pre-assembly:<br />
Tailor-made electrics<br />
The underbody cable bundle assembly at the <strong>Setra</strong> manufacturing facility in Neu-Ulm<br />
In the third part of our “Factory tour” series, tour guide Rolf Kürsammer, 68, escorts us through the<br />
Neu-Ulm production facility – where he takes us through electrics pre-assembly for the underbody<br />
cable bundle and cockpit cabling.<br />
Now that’s<br />
what I would<br />
call “cable<br />
spaghetti”!<br />
Mr Kürsammer,<br />
can anyone<br />
keep a clear<br />
overview here?<br />
Of course! Everything<br />
that goes<br />
on here is planned down to the smallest<br />
detail. For every vehicle, there are circuit<br />
diagrams, piece lists and working plans.<br />
This is how we make sure that during and<br />
after assembly, we can quickly follow up on<br />
where each cable comes from and where<br />
it’s going.<br />
Here we are at the “underbody cable<br />
bundle” assembly area. What exactly<br />
goes on here?<br />
The underbody cable bundle runs through<br />
the length of the bus – from the main control<br />
panel under the driver’s seat all the way<br />
to the secondary control panel right above<br />
the rear-right wheel well. It supplies the bus<br />
with its complete electrics and all circuitry,<br />
excluding the roof’s electrical system.<br />
But all we see here is what looks like a<br />
very thick hose ...?<br />
It’s the so-called “zipper hose” and there is<br />
a lot on its inside. In fact, the underbody<br />
cable bundle includes around 150 individual<br />
cables – sometimes a little more and sometimes<br />
a little less. After all, each and every<br />
<strong>Setra</strong> is unique – customised with its own<br />
features and components. Over and above<br />
the cable bundle supplied, at <strong>Setra</strong> it is<br />
given a “tailor-made suit” – specific to each<br />
bus. For this very purpose, the zipper is<br />
opened, additional cables are inserted and<br />
the bundle is then closed again.<br />
It looks quite heavy.<br />
How does it get into the bus?<br />
You’re right: heavy it is. The underbody<br />
cable bundle alone weighs around 75 kilograms.<br />
When it is ready, it is rolled onto an<br />
assembly trolley. During assembly, it is then<br />
installed in the so-called cable package in<br />
the central channel with different lines – for<br />
fuel, water, air conditioning and brakes.<br />
This cable package is then lifted using a<br />
crane through the windscreen and sunk<br />
into the coach’s central channel, so that all<br />
cables run under the floor.<br />
And what happens if one of these lines<br />
is defective?<br />
The lines all have a white casing with a<br />
number that matches one on the circuit<br />
diagram. Customers’ special options have<br />
yellow cables with numbers and are easy to<br />
recognise. Coloured lines are data lines, for<br />
example to connect diagnostic devices.<br />
This way, problems with a line can be easily<br />
identified.<br />
Here we see everyone working with<br />
great concentration. But who is actually<br />
supervising their work?<br />
There is no supervision per se during<br />
assembly, since the electrics work is performed<br />
with so-called “worker self-inspection”.<br />
This means that each worker is<br />
responsible for his or her own work and<br />
signs off on the vehicle’s specifications.<br />
But there must be some kind<br />
of a control system?<br />
Of course. At the final stage, a customerspecific<br />
software which is perfectly aligned<br />
to the specific customer’s bus configuration<br />
is entered into the system and then a tenpage<br />
checklist is processed. First of all,<br />
things are tested visually – do lights, indicators,<br />
brake lights, etc. all work? This is<br />
then followed by verification with diagnostic<br />
devices. In a stationary position, heating,<br />
pumps, valves, etc. are tested. And then,<br />
with the vehicle running, all electrical<br />
systems which relate to the engine are<br />
checked as well. In the finishing hall, the<br />
headlights are adjusted, and then it is<br />
verified in great detail whether the vehicle<br />
runs properly.<br />
Now we have arrived at the workstation<br />
for cockpit cabling. It doesn’t look any<br />
less complex.<br />
You’re right. The cockpit has a separate<br />
cable bundle, which also connects between<br />
400 and 500 cables with the main switchboard.<br />
In the cockpit itself, depending on<br />
the model, there will ultimately be up to 40<br />
switches with which the driver can operate<br />
the coach’s complete electrical system.<br />
How do the workers manage to lay<br />
400 to 500 cables, without getting<br />
their arms all in knots?<br />
The cockpit is assembled on a so-called<br />
“oxen grill”, on which an original bus part is<br />
positioned, so that the cockpit then fits 100<br />
percent during assembly. This oxen grill<br />
can be turned 360 degrees, so that the<br />
worker can always maintain an ideal working<br />
position, without having to twist and<br />
turn. When the cables are mounted, the<br />
cockpit is installed onto a steel structure,<br />
with the instrument panel and the various<br />
switches. Then, using a crane, the entire<br />
cockpit is lifted to its position through the<br />
opening in the windscreen.<br />
Looking at the cables, I can’t help but<br />
notice that they don’t have any soldered<br />
joints connecting them to the plugs.<br />
We don’t solder the cables. Instead we<br />
“squeeze” them using crimp connectors at<br />
cable ends.<br />
And that lasts?<br />
As long as a <strong>Setra</strong> does. In other words:<br />
forever.<br />
<br />
Underbody cable bundle and cockpit<br />
cabling – facts & figures:<br />
• Approx. 150 cables are used<br />
in the underbody cable bundle<br />
• The bundle weighs approx. 75 kg<br />
• It is 12-14 m long<br />
• It has a diameter of approx. 6 cm<br />
• There are approx. 3 km of cables<br />
in the underbody cable bundle<br />
• 400-500 cables are deployed<br />
in the cockpit cabling<br />
• There are approx. 40 switches<br />
in a <strong>Setra</strong> cockpit<br />
• And 7,000 connectors in every bus<br />
• 10 km of cable are used in a bus<br />
• 40 workers work in electrical<br />
pre-assembly<br />
Cables of different colours facilitate the diagnosis of problems as they occur<br />
Using a crane, the cable package is lowered into the bus’ middle channel
20 | <strong>Setra</strong> Highlight <strong>Setra</strong> Highlight | 21<br />
2012 European Football Championship:<br />
Successful double pass<br />
On June 8, the 14 th Football EC will be kicked off. The whole football world will be watching Poland<br />
and the Ukraine – and the <strong>Setra</strong> brand too. Bus operators from the 2012 European Football Championship<br />
consortium have already taken over the first 30 <strong>Setra</strong> touring coaches of the total 40 ordered.<br />
Gearing up to the EC with a smile (from left to right):<br />
Lothar Holder (Head of Sales <strong>Setra</strong> Buses and<br />
Coaches EvoBus GmbH),<br />
Rafał Janczuk ´ (owner of the RafTrans company),<br />
Ryszard Wójci (owner of the Sindbad company),<br />
Hartmut Schick (Head of Daimler Buses)<br />
J<br />
ust two short months before the official<br />
kick-off in Warsaw, the only thing<br />
everyone was talking about at the<br />
<strong>Setra</strong> CustomerCenter in Neu-Ulm was<br />
football. On April 18, Hartmut Schick, Head<br />
of Daimler Buses, and Lothar Holder, Head<br />
of Sales <strong>Setra</strong> Buses and Coaches EvoBus<br />
GmbH, handed over 30 luxury touring<br />
coaches to the organisers and drivers of<br />
the 2012 European Championship which<br />
will be held in eight stadiums between June<br />
8 and July 1. During the three-week championship,<br />
the vehicles will be available to<br />
transport the 16 teams, managers, officials<br />
and their guests. A consortium bringing together<br />
two bus operators “Sindbad” and<br />
“RafTrans”, as well as <strong>Setra</strong>’s Austrian<br />
customer “Blaguss”, is responsible for the<br />
organisation of the transfer. All three operations<br />
unanimously opted for the quality<br />
and safety of <strong>Setra</strong>’s touring coaches in coordination<br />
with the UEFA European Football<br />
Association and Hyundai, its official sponsor.<br />
Once again this year, the double pass<br />
with OMNIplus’ comprehensive service<br />
offering and its wide-coverage network<br />
were also key to the consortium’s decision.<br />
The three bus operators purchased a total<br />
of 40 coaches. The order included 19 S 415<br />
GT-HD vehicles, 15 S 416 GT-HD coaches,<br />
an S 417 GT-HD and two S 419 GT-HD<br />
vehicles from the <strong>Setra</strong> ComfortClass 400.<br />
An S 417 HDH and two double-decker<br />
S 431 DT coaches will be available to carry<br />
officials and VIPs in Poland and the Ukraine,<br />
along with two luxury <strong>Setra</strong> TopClass 400<br />
coaches. Following the awards ceremony,<br />
the vehicles will be joining the fleets of the<br />
three respective tour operators.<br />
As with football, solid training is vital to success<br />
in the bus world as well. For this very<br />
reason, OMNIplus invited the drivers of the<br />
European Championship coaches to Neu-<br />
Ulm two days prior to the festive handover<br />
celebration. In the nearby town of Langenau,<br />
the drivers received a theoretical and<br />
practical briefing at the buses followed by<br />
an extensive training program focusing on<br />
the key areas of safety, cost-effectiveness<br />
and driving skills which they successfully<br />
completed by passing a written test.
22 | <strong>Setra</strong> <strong>Family</strong> News<br />
<strong>Setra</strong> <strong>Family</strong> News | 23<br />
A look back and a look ahead:<br />
<strong>Setra</strong> get-togethers<br />
A main attraction for show visitors: the <strong>Setra</strong> stand at the<br />
RDA Workshop in Cologne<br />
Direct, personal contacts with peers are key to most business people, and this is especially true in the<br />
coach and bus sector. For this very reason, operators are keen on having all the important trade shows<br />
in their calendars. Here, <strong>Setra</strong><strong>Family</strong> provides an overview of past trade show highlights as well as the<br />
fascinating to operators who organise oneday<br />
shopping tours.<br />
UMA Motorcoach Expo, California,<br />
2/8-12/2012:<br />
At this year’s United Motorcoach Association<br />
(UMA) show, <strong>Setra</strong> presented an exclusive<br />
TopClass S 417 touring coach as<br />
well as an exceptionally cost-effective<br />
ComfortClass S 407 model. Along with a<br />
host of comfortable equipment features,<br />
this year’s exhibits were shown with the<br />
Electronic Stability Program (ESP) which<br />
will be available from now on in <strong>Setra</strong>’s<br />
North American touring coaches. In contrast<br />
with the <strong>Setra</strong> TopClass S 417 which<br />
features a European design concept, the<br />
<strong>Setra</strong> ComfortClass S 407 is a classical<br />
touring coach reflecting North American<br />
design trends – a very attractive alternative<br />
in the business segment.<br />
An American dream: the <strong>Setra</strong> TopClass S 417<br />
Showing its colours in Prague: the <strong>Setra</strong> S 415 GT-HD<br />
Holiday World, Prague, 2/9-12/2012:<br />
The first two days of the largest international<br />
tourism show in the Czech Republic, with<br />
its 20,000 m 2 exhibition area, were reserved<br />
for trade visitors. On the following weekend,<br />
the event was open to the public.<br />
725 exhibitors from 47 countries presented<br />
their goods and services to over 32,000<br />
visitors and nearly 800 press representatives.<br />
<strong>Setra</strong> was present on location with an<br />
S 415 GT-HD exhibited outdoors.<br />
<strong>Setra</strong>Show Berlin, 3/3-4/2012:<br />
The <strong>Setra</strong>Show in the German capital!<br />
Everyone, including Berlin residents, were<br />
delighted that a <strong>Setra</strong>Show once again took<br />
place at the BusWorld Home in Berlin-Mariendorf.<br />
With an S 8, an S 80, an S 208 H, an<br />
S 309 HD and an S 411 HD in the entrance<br />
area alone, five generations of coaches<br />
gave visitors an impressive welcome. At the<br />
BusWorld Home Berlin, an S 411 HD, a Final<br />
Edition S 415 GT-HD and an anniversary<br />
edition S 416 HDH were the true highlights<br />
of the show. The show also featured presentations<br />
on the “Coach travel 2.0” topic,<br />
the popular <strong>Setra</strong> GrandPrix Qualifying, test<br />
drives, ABA demonstrations as well as the<br />
introduction of FleetBoard, the new fleet<br />
management system.<br />
TUR Show, Göteborg, 3/22-25/2012:<br />
As always, the travel season in Sweden<br />
began with the TUR Show in Göteborg. Exhibitors<br />
from all over Sweden and other<br />
parts of the world – with a focus on travel<br />
and tourism – were there. <strong>Setra</strong> presented<br />
a <strong>Setra</strong> S 416 HDH which now belongs to<br />
Vartofta Buss AB. The TUR Show is an important<br />
Swedish meeting point – ideal for<br />
networking and meeting customers.<br />
BeoTruck, Belgrade, 3/27-31/2012:<br />
The BeoTruck show is the most important<br />
commercial vehicle trade exhibition in<br />
Southeast Europe. In close collaboration<br />
with its local organisation, the <strong>Setra</strong> brand<br />
presented the Final Edition S 415 GT-HD.<br />
As well, in the context of the show, <strong>Setra</strong>’s<br />
new sales partner for Serbia, Mr Branislav<br />
Vajagic, was officially presented to Serbian<br />
customers. A highlight of the event was the<br />
sale of an S 431 DT to a customer from<br />
Bosnia and Herzegovina.<br />
most important ones for the coming year.<br />
A look back:<br />
19 th International Pre-Owned Coach &<br />
Bus Fair (IGOM), 1/4-6/2012:<br />
The IGOM, which kicks off the new year,<br />
has evolved into an important contact platform<br />
with international flair. Right next to<br />
the <strong>Setra</strong> Pre-owned Vehicle Center, wellknown<br />
used-vehicle dealers, EvoBus subsidiaries<br />
and general representatives once<br />
again presented their attractive wares. And<br />
in fact, many of the 217 pre-owned vehicles<br />
available found proud, new owners. The<br />
participating dealers were also delighted<br />
with their sales success. The high export<br />
share of close to 50 % of the vehicles sold<br />
appears to indicate a recovery of export<br />
markets. More than 1,600 visitors from all<br />
over Europe gathered in Neu-Ulm for the<br />
event.<br />
<strong>Setra</strong> Träff, Sweden, 1/13-14/2012:<br />
In spite of the snow and cold weather conditions,<br />
the Swedish <strong>Setra</strong> <strong>Family</strong> got together<br />
in January at the traditional <strong>Setra</strong><br />
Träff. Visitors had the opportunity to testdrive<br />
<strong>Setra</strong> coaches along the 2 km long<br />
test course, and to take part in seminars<br />
and technical discussions. This year’s uncontested<br />
guest of honour was, along<br />
with an S 416 GT-HD Final Edition, a <strong>Setra</strong><br />
S 419 GT-HD with a second entrance behind<br />
the rear axle, and a WC and galley at<br />
the rear of the coach. This model sparked<br />
A cool appearance in Sweden<br />
quite a lot of enthusiasm, especially among<br />
customers who offer long-distance trips.<br />
While the very large luggage compartment<br />
with a continuous loading surface and the<br />
possibility to load from both sides was most<br />
A look ahead:<br />
Exhibition Preview RDA Workshop,<br />
Cologne, 7/17–19/2012:<br />
Service providers from all tourism sectors<br />
will be presenting their ideas and products<br />
to support tomorrow’s business. Not only<br />
will trends be highlighted, contacts made<br />
and enhanced, but also, orders will be<br />
placed and experiences shared – all at one<br />
venue and in just a little while. This year<br />
again, <strong>Setra</strong> will be presenting itself in Hall<br />
10 with two current vehicles in a very<br />
attractive ambiance.<br />
81 st Izmir Enternasyonal Fuari,<br />
8/31–9/9/2012:<br />
Trade shows in Turkey are always a very<br />
special experience. Doors usually open at<br />
17.00 and visitors can meet and chat in a<br />
relaxed atmosphere and enjoy the balmy<br />
weather until 1.00 in the morning.<br />
64 th IAA Commercial Vehicles Trade<br />
Show, Hanover, 9/20-27/2012:<br />
This year, the number one trade show for<br />
mobility, transportation and logistics will be<br />
profiling itself under the motto “Driving the<br />
Future”. Its comprehensive offering of innovations,<br />
exhibitors from wide-ranging groups<br />
and sectors, discussions and well-informed<br />
visitors all together make for an event that is<br />
quite unique. <strong>Setra</strong> will be represented with<br />
7 exhibits in the Daimler Hall.<br />
<strong>Setra</strong>Show Neu-Ulm, 11/17-18/2012:<br />
A new date at a well-known venue! Please<br />
note that the <strong>Setra</strong>Show in Neu-Ulm will be<br />
held at new dates this year.<br />
For more information on <strong>Setra</strong> and <strong>Setra</strong> events,<br />
simply visit www.setra.de. If you’d like to be kept up<br />
to date, our online newsletter will keep you informed<br />
regularly on all <strong>Setra</strong> news. Register<br />
now at www.setra.de and in no time<br />
at all, you’ll start receiving all your<br />
information first-hand.
24 | <strong>Setra</strong> <strong>Family</strong> News<br />
<strong>Setra</strong> <strong>Family</strong> News | 25<br />
Bulgaria – customised <strong>Setra</strong> furniture:<br />
Sweet dreams in a <strong>Setra</strong><br />
<strong>Family</strong> businesses are often successful in the coach and bus sector. A company founded by the<br />
grandfather is often passed on to a son or daughter, and then further managed by their own children.<br />
These children are weaned on a love of buses and coaches early on. Or even in the coach itself, as<br />
with the Petkov family from Bulgaria.<br />
T<br />
he Chona Travel company is a<br />
small family operation in the Petrich<br />
region in Southern Bulgaria. Stefan<br />
Petkov manages the business together with<br />
his father and his older brother. The fleet<br />
includes only <strong>Setra</strong> coaches – an S 215 HD,<br />
an S 315 UL, an S 315 HD and, since 2010,<br />
an S 415 HD TopClass – the company’s<br />
pride and joy.<br />
As Stefan Petkov and his wife Gergana<br />
announced their family was expanding just<br />
a few months after the fleet itself had<br />
grown, Stefan came up with an offbeat<br />
idea. He thought it would be wonderful to<br />
pass on his passion for coaches directly to<br />
his child. Not with a real <strong>Setra</strong> of course,<br />
but a wood model – created especially for a<br />
child. With a sketch of his company’s Top-<br />
Class in hand, he headed to a local master<br />
carpenter and asked him to build a piece of<br />
kids’ furniture to look just like a <strong>Setra</strong><br />
coach.<br />
The master carpenter, whose speciality is<br />
kitchen furniture, was pleased to accept<br />
the challenge and immediately got to work.<br />
With great attention to detail, he created a<br />
piece of furniture combining a bed, a clothes<br />
cupboard and a diaper-changing table. He<br />
sawed, drilled and sanded for close to a<br />
month, until his masterpiece was finished –<br />
150 cm long, 70 cm wide and 100 cm high.<br />
Just in time for the arrival of the baby, the<br />
mini-model <strong>Setra</strong> was delivered to Gergana<br />
and Stefan Petkov’s home. We don’t know<br />
yet whether the child dreams of coaches<br />
and travel. But little Alexander’s parents<br />
are convinced that we feels perfectly at<br />
home in his <strong>Setra</strong>.<br />
<br />
Get-together at the BusWorld show in Kortrijk: l. to r. Lothar Holder (Head of Sales <strong>Setra</strong><br />
Buses and Coaches EvoBus GmbH), Jos Sales (Managing Director Sales-Lentz), Marc Sales<br />
(Managing Director Sales-Lentz), Hans Smits (CEO EvoBus Belgium)<br />
Belgium/Luxemburg – the Sales-Lentz Group drives <strong>Setra</strong>:<br />
Non-stop passion for <strong>Setra</strong> – as the first <strong>Setra</strong> coaches<br />
to Voyages Léonard S. A. are handed over<br />
(l. to r. Lothar Holder, David Léonard, Pascal Léonard)<br />
Contagious enthusiasm<br />
Close to the real thing – with a lot of storage space in the luggage compartment. A clothes cupboard is located behind the door, with a changing table right above it<br />
It is the most extensive <strong>Setra</strong> order in the history of EvoBus Belgium and Luxemburg. In January<br />
2011, Sales-Lentz Autocars S. A., the largest private bus operating company in Luxemburg, took over<br />
the Belgian touring company Voyages Léonard S. A. and ordered 32 new <strong>Setra</strong> coaches.<br />
W<br />
ith its impressive fleet of close<br />
to 300 vehicles, Sales-Lentz<br />
Autocars S. A., from the Bascharage<br />
region in Luxemburg, is a wellknown<br />
entity in the bus sector. Since January<br />
2011, the Voyages Léonard S. A. with<br />
headquarters in the Barchon area in Belgium<br />
also belongs to the Sales-Lentz Group.<br />
Pascal and David Léonard are both active in<br />
the third-generation family business which<br />
has been a loyal <strong>Setra</strong> customer for 40 years.<br />
The brothers are so convinced of the brand<br />
that the company’s 30-vehicle fleet includes<br />
only <strong>Setra</strong> coaches.<br />
Their enthusiasm for <strong>Setra</strong> was apparently<br />
contagious. After the take-over, Sales-Lentz<br />
signed a contract for the delivery of 32 new<br />
<strong>Setra</strong> TopClass coaches. “<strong>Setra</strong> belongs to<br />
the top segment and radiates top class”,<br />
says managing director Marc Sales. “We<br />
consider the <strong>Setra</strong> TopClass the Rolls-Royce<br />
among coaches. The drivers’ enthusiasm<br />
as well as that of all Voyages Léonard<br />
employees for the quality offered by the<br />
brand from Ulm really impressed us. This<br />
was definitely a big part of our decision to<br />
select the <strong>Setra</strong> brand for our company<br />
in Luxemburg as well as for Voyages<br />
Léonard.”<br />
The festive handover of the first ten vehicles<br />
for Léonard – five S 431 DTs, four<br />
S 416 HDHs and one S 415 HD – took place<br />
in December 2011 at the <strong>Setra</strong> Customer-<br />
Center in Neu-Ulm. For the occasion, the<br />
Belgians gathered together 50 employees,<br />
travel directors and several journalists,<br />
taking advantage of the opportunity to<br />
enjoy a tour of the city and the <strong>Setra</strong><br />
manufacturing facilities. In January 2012,<br />
delivery of the first three from a total of 15<br />
TopClass coaches for Sales-Lentz took<br />
place, and at a later date seven more will<br />
be delivered to Léonard. All coaches are<br />
equipped with premium components and<br />
features, including a glass roof, multichannel<br />
sound system, state-of-the-art<br />
safety systems such as SPA, ABA and<br />
ART, as well as alloy wheels and Power-<br />
Shift transmission. Four vehicles are also<br />
equipped with premium 2+1 Ambassador<br />
seating.
26 | <strong>Setra</strong> Premium Service<br />
<strong>Setra</strong> Premium Service | 27<br />
With the App for iPhones and iPads, you can call up the location and availability of your fleet and your drivers – anywhere, anytime and free of charge!<br />
New FleetBoard fleet management system:<br />
Saving time and fuel with FleetBoard –<br />
conveniently and with ease<br />
Up until recently, the fleet management system specially conceived for coaches and buses was<br />
known under the BusFleet name. Now, the telematics system for intercity, touring and city vehicles<br />
has been developed further and is available through the Daimler FleetBoard GmbH telematics<br />
provider. The system’s latest innovation is that you can access it conveniently via iPhone or iPad<br />
when you’re on the road.<br />
W<br />
here exactly is my bus? How<br />
long has my driver been on<br />
the road? How soon will both<br />
of them be ready for the next trip? Operators<br />
know that high-level transparency with<br />
regard to their coaches and drivers is indispensable<br />
for a well-run operation. And this<br />
is exactly what FleetBoard, the coach and<br />
bus-specific fleet management system, offers.<br />
Serving customer needs to a tee, it<br />
can reveal significant unused savings potential.<br />
For instance, it offers the possibility<br />
to significantly reduce fuel consumption.<br />
<strong>Setra</strong> and Mercedes-Benz coaches and<br />
buses Europe-wide can be equipped with<br />
the FleetBoard system ex works. Vehicles<br />
from other manufacturers can be retrofitted.<br />
Here, <strong>Setra</strong><strong>Family</strong> provides an overview<br />
of the different FleetBoard services<br />
available.<br />
Mapping: Where is my bus?<br />
With FleetBoard Mapping, using a digital<br />
street map, operators can call up the current<br />
location of a coach or even a detailed<br />
tracking at 30-second intervals. And this,<br />
at any point in time. Over and above locating,<br />
key trip events, warning and status<br />
notifications and reports can be displayed<br />
as well. With the “Geofencing” function, specific<br />
entry and exit areas can be defined.<br />
This not only provides key information on<br />
location of bus and driver, but also a big<br />
security benefit in the case of theft.<br />
Deployment Analysis:<br />
How cost-effective is my coach’s<br />
performance?<br />
Using the FleetBoard Deployment Analysis<br />
function, you can considerably optimise<br />
your coach’s cost-effectiveness: fuel consumption<br />
as well as wear & tear can be<br />
reduced by up to 10 % – simply by driving<br />
more cost-effectively. Driver data and data<br />
on vehicle speed, rotational speed and heavy<br />
braking enable objective conclusions to be<br />
drawn on the driver’s individual driving<br />
style. These assessments provide valuable<br />
assistance, especially on how driving style<br />
can be optimised.<br />
Trip Recording:<br />
When is my bus moving and when has<br />
it stopped?<br />
With the help of the Trip Recording function,<br />
you can determine exactly when and<br />
where the coach drove or stopped, and<br />
whether the doors were opened or closed.<br />
Based on this information, you can follow<br />
up on passenger requests as to whether a<br />
certain vehicle actually stopped at a bus<br />
stop, or whether the ramp for people with<br />
limited mobility was used. Via the “Reports”<br />
feature, the driver can send standardised<br />
messages to headquarters. And vice versa:<br />
messages can also be sent from the company<br />
to the bus via the instrument cluster<br />
display. The transmission of further vehicle<br />
reports enable, for instance, information on<br />
the use of the retarder or the usage cycles<br />
of additional heating or air conditioning.<br />
Conclusions regarding the condition of the<br />
An overview of FleetBoard services<br />
FleetBoard services encompass numerous<br />
functions targeted at optimising the quality<br />
of driving and processes – to reduce<br />
vehicle wear and fuel consumption while<br />
increasing service quality:<br />
Mapping: Worldwide overview at a glance<br />
Deployment Analysis: Documentation on<br />
quality of driving<br />
Trip Recording: Transparency on bus<br />
deployment<br />
Notifications: Text communication with<br />
the bus<br />
Time Management: Analysis and archiving<br />
of tachograph data<br />
Service: Analysis of operational data,<br />
maintenance planning<br />
vehicle, and therefore on cost-effectiveness<br />
or comfort, can be derived. This<br />
contributes to more effective planning of<br />
required maintenance schedules and timecritical<br />
vehicle inspections.<br />
Time Management:<br />
When is my driver driving or relaxing?<br />
With the FleetBoard Time Management<br />
function, driver work times can be planned<br />
based on actual rest periods and remaining<br />
drive times. The data can then be automatically<br />
entered into a payroll accounting<br />
system. Also, the legally prescribed driver<br />
card download can be carried out anywhere<br />
and anytime. Additionally, automatic<br />
transmission of mass memory data from<br />
the digital tachograph can be performed<br />
remotely. Especially for long coach absences,<br />
this enables significant time and<br />
cost savings.<br />
Service:<br />
When does my coach need to be<br />
inspected?<br />
Using the Service function, all key operational<br />
data including of course mileage,<br />
along with selected warning messages can<br />
be transmitted. Timely messages and<br />
alerts, i.e. on oil level or pressure are processed<br />
immediately by FleetBoard and<br />
made available by means of the “Bus-<br />
Client“. The operator therefore knows early<br />
on when the bus needs to go in for repairs<br />
or maintenance.<br />
Free FleetBoard App<br />
As the first provider of telematics solutions,<br />
FleetBoard offers a free App for iPhones<br />
and iPads to support fleet management and<br />
deployment analysis. The only prerequisites<br />
for use are a vehicle equipped with<br />
FleetBoard and a service contract. The App<br />
enables vehicle deployment, work times<br />
and driver’s driving style, vehicle fuel consumption<br />
and even door and ramp status to<br />
be displayed – anywhere and anytime. With<br />
just a few clicks, operators can access a<br />
detailed overview of their entire fleet. This<br />
not only saves time and money, but also<br />
frayed nerves. You’ll find further information<br />
at www.fleetboard.com.<br />
<br />
The Daimler FleetBoard GmbH ...<br />
… has, since its foundation in 2000, established<br />
itself as one of the European market<br />
leaders in commercial vehicle telematics.<br />
The user-friendly FleetBoard terminals and<br />
services support fleet managers, planners<br />
and drivers of buses, trucks and transportation<br />
fleets in all sectors and brands. With<br />
FleetBoard, you can significantly improve<br />
your fleet’s performance with regard to:<br />
• Cost-effectiveness: with considerable<br />
savings on fuel, repairs and maintenance<br />
costs.<br />
• Optimising logistics, information and<br />
organisational processes: transport<br />
management and time management with<br />
tachograph downloads.<br />
• Environmental protection: CO 2<br />
savings<br />
through reduced fuel consumption.<br />
Since 2000, 95,000 vehicles with over 2,500<br />
customers have been equipped with a Fleet-<br />
Board system.
28 | <strong>Setra</strong> Best in Class <strong>Setra</strong> Best in Class | 29<br />
Staggered seating as special equipment:<br />
“Never again without!”<br />
<strong>Setra</strong> always comes up with innovative concepts – for its coaches’ interiors as well. For example, its<br />
staggered seating configuration – with the aisle seats positioned slightly ahead of the window seats –<br />
available as special equipment for TopClass models since 2011. Companies like Möllers Reisedienst<br />
from Neumünster love the idea.<br />
J<br />
ust a few extra centimetres make a<br />
huge difference. In fact, six centimetres<br />
open up more space and<br />
comfort in the shoulder and elbow areas,<br />
while allowing an enhanced view through<br />
side windows. With the staggered seating,<br />
the aisle-side passenger seats are positioned<br />
six centimetres ahead of the window<br />
seats. “The passengers were somewhat<br />
perplexed when they entered the coach<br />
and saw the staggered seats for the first<br />
time”, reports Peter Möller from Möllers<br />
Reisedienst in Neumünster, Schleswig-Holstein,<br />
“but as soon as they settled into their<br />
seats, they were delighted.”<br />
“Comfort is key to our passengers”<br />
Siblings Silke and Peter Möller are the<br />
managing directors of the company in Neumünster.<br />
And, since the early eighties, they<br />
only deploy the coaches from Neu-Ulm,<br />
currently eight TopClass S 415 HDH models.<br />
“<strong>Setra</strong> simply builds the best and the<br />
safest coaches”, says Peter Möller. He is<br />
convinced that his 4-star fleet will soon<br />
evolve into a 5-star business. Since 2011,<br />
they have had two S 415 HDH models with<br />
the staggered seating configuration –<br />
available exclusively with <strong>Setra</strong> – and the<br />
response has been so positive that another<br />
one joined the fleet in March 2012. “Never<br />
again without staggered seating”, Peter<br />
Möller adds. “Along with safety, what’s really<br />
important for passengers is comfort. And<br />
staggered seating, with generous space<br />
between seats, plays an important role. It’s<br />
not only couples who travel by coach. There<br />
Staggered seating: more freedom of movement and an enhanced view for passengers<br />
are times where you’re sitting next to<br />
someone you hardly know or even a perfect<br />
stranger. Freedom of movement is therefore<br />
really important.”<br />
Coveted window seats<br />
Over and above more freedom of movement,<br />
passengers are delighted with the<br />
enhanced view. Driver Thomas Holstein<br />
knows this well. He has been driving for<br />
Möllers Reisedienst for a good 25 years.<br />
“Passengers who have travelled just once<br />
with staggered seating, want to have it<br />
again on their next trip”, he reports. “One of<br />
the great advantages of coach travel is the<br />
fact that you can enjoy the landscapes up<br />
close. With staggered seating, the passenger<br />
sitting in the aisle seat can enjoy the<br />
view just as much as the one seated right<br />
next to the panoramic window.”<br />
Experienced drivers have also come to<br />
appreciate another fact resulting from<br />
staggered seating: “Before staggered<br />
seating, there were often discussions<br />
between passengers as to who would take<br />
the coveted window seat. Now, it’s no<br />
longer an issue.”
30 | <strong>Setra</strong> Individual<br />
<strong>Setra</strong> Individual | 31<br />
Transporting patients and medicine<br />
Geilo Turbusser from the winter sport paradise<br />
Geilo in Hallingdal won one of these<br />
tenders and, to meet demand, purchased<br />
two new <strong>Setra</strong> S 419 G-HD hospital buses<br />
– rounding out Geilo Turbusser’s active<br />
fleet to seven <strong>Setra</strong> hospital buses. The two<br />
new <strong>Setra</strong> coaches drive the Geilo-Ringerike-Oslo<br />
and Geilo-Drammen-Oslo routes.<br />
They have several hospitals along their<br />
routes and transport not only patients, but<br />
also medical supplies and equipment between<br />
hospitals.<br />
Medical first aid<br />
Over and above their daily routes, the hospital<br />
buses are also deployed as emergency<br />
stations at large sports events or whenever<br />
quick medical support is required for many<br />
people at one time. The separating walls,<br />
workstations, WC, electronics, water tanks<br />
and vacuum units in the hospital buses are<br />
installed by the Frenzel company in Obersulm-Sülzbach<br />
near Heilbronn. The specialised<br />
medical equipment is then installed by<br />
the Norwegian company Handicare.<br />
A hospital on wheels<br />
The buses left the <strong>Setra</strong> production facility<br />
with an even floor, a disabled lift and airline<br />
tracks – ideally equipped for the tasks<br />
to come. The front part of the buses is<br />
equipped like a touring coach with passenger<br />
seating, including calf support, whereas<br />
medical devices and equipment are located<br />
in the rear section of the coach. Moreover,<br />
there are three hospital beds, a WC for the<br />
disabled, a mini-galley to provide patients<br />
with hot beverages and snacks, hot and<br />
cold water, as well as an electrical connection<br />
at every seat. Just like a small hospital<br />
– on wheels. <br />
In 1999, Geilo Turbusser was founded by<br />
Steinar Juvet in Geilo, Hallingdal. In the<br />
same year, he purchased his first <strong>Setra</strong>, an<br />
S 215 HDH coach. Geilo’s core business is<br />
to provide hospital bus services. But coach<br />
travel and class excursions are also on the<br />
program. Geilo Turbusser is currently planning<br />
on further expanding the company’s<br />
hospital bus business: the next S 419 GT-HD<br />
hospital bus is expected in May of this year.<br />
Along with the hospital buses, the company<br />
has three <strong>Setra</strong> touring coaches in its fleet.<br />
Norway – two <strong>Setra</strong> hospital buses for Geilo Turbusser:<br />
The hospital on wheels<br />
Long-distance touring and line service are the most common applications for <strong>Setra</strong> coaches. But<br />
<strong>Setra</strong> can also offer so much more. In Norway, bus operators such as Geilo Turbusser are deploying<br />
<strong>Setra</strong> buses for unusual applications: for instance, as a mobile hospital.<br />
I<br />
n Norway, many rural areas are<br />
sparsely populated. As a result, many<br />
people live quite a distance from hospitals<br />
and, if need be, they have to call a taxi<br />
or an ambulance – which can be extremely<br />
expensive especially for the chronically ill.<br />
With this in mind, Norwegian hospitals<br />
came up with the idea to equip and deploy<br />
spacious coaches with emergency medical<br />
equipment and personnel, as an alternative<br />
to individualised transport. It turned out to<br />
be much more than just a good idea. Today,<br />
all around the country, tenders for supplying<br />
medical services are being held where<br />
such support is needed.<br />
Patients can lie comfortably in Geilo Turbusser’s <strong>Setra</strong> hospital bus
32 | <strong>Setra</strong> <strong>Family</strong> News<br />
<strong>Setra</strong> Familien News | 29<br />
<strong>Setra</strong> anniversary year coach stories:<br />
Real-life <strong>Setra</strong> stories<br />
To commemorate the 60 th anniversary of the <strong>Setra</strong> brand, we collected stories about <strong>Setra</strong> coaches<br />
and buses from all around the world. The <strong>Setra</strong><strong>Family</strong> is delighted to present to you a selection of<br />
these very unique anecdotes as part of an ongoing series. You’ll also find them at www.setra.de<br />
B<br />
us<br />
operator Christian K. remembers<br />
March 10, 1961 very well. It<br />
was the day he took delivery of<br />
his very first <strong>Setra</strong>. And from that day on,<br />
the <strong>Setra</strong> S 6 was his pride and joy. At the<br />
time, the “Club bus” with its six rows of<br />
seats was quite unusual. Kässbohrer had<br />
succeeded in designing a coach with all the<br />
handling characteristics of a passenger car.<br />
Christian couldn’t wait to go on tour with<br />
it, so he quickly spread the news and announced<br />
the first trips. The destinations<br />
were mostly in the Alps and were very well<br />
received by the passengers who didn’t have<br />
cars and who wanted to do some exploring.<br />
During the Pentecost holiday in 1984, Christian<br />
had become the proud owner of another<br />
<strong>Setra</strong> S 6, and he was once again<br />
headed towards the Swiss Rhone Valley.<br />
As always, both <strong>Setra</strong>-Kässbohrer coaches<br />
easily mastered the steep mountain passes.<br />
The trip was a great success. The following<br />
morning, however, he looked out the window<br />
and couldn’t believe his eyes – everything<br />
was covered in pure white! He knew<br />
right away that we wouldn’t be able to climb<br />
the 2,436 m Furkapass, which joins the<br />
Ursern valley in the Swiss Canton of Uri<br />
with the district of Goms in the Canton of<br />
Wallis. But then, since the weather was not<br />
scheduled to improve, he had an idea. Why<br />
not drive on the Bahn rail with the two<br />
coaches? He immediately contacted the<br />
historic Furkabahn.<br />
At the rail station, you could feel the excitement.<br />
Never before had buses been loaded<br />
onto the Furkabahn! Would the two coaches<br />
even fit onto the rail which usually only<br />
A coach on rails<br />
carried cars? The railway manager arrived<br />
with his yardstick and took the exact coach<br />
measurements. According to his figures,<br />
they would just fit. Loading them onto the<br />
rails seemed to take forever, and it was with<br />
great apprehension that Christian watched<br />
his coaches as they were heaved onto the<br />
wagons, centimetre by centimetre – praying<br />
that they wouldn’t get stuck along the<br />
way.<br />
In the meantime, several spectators had<br />
congregated, speculating whether something<br />
would go wrong with the loading<br />
process. But happily, everything worked<br />
according to plan.<br />
Once the coaches were safely loaded, the<br />
Furkabahn was more than generously<br />
rewarded for its efforts. The rail employees<br />
were thrilled: they had never done such<br />
good business on that line before. The bus<br />
operator was also relieved – after all, there<br />
is nothing you wouldn’t do to make sure<br />
your passengers arrive safely and on time.<br />
So they drove by rail all the way to Andermatt<br />
– where there was no snow to be<br />
found and where they could continue on<br />
their journey. The passengers didn’t seem<br />
to mind the delay. After all, not many of us<br />
can boast ever having travelled in a coach<br />
on rails. <br />
Submitted by Christian K., Lorch, Germany<br />
A<br />
fter<br />
working at <strong>Setra</strong> for 40 years,<br />
and today as a tour guide at the<br />
<strong>Setra</strong> plant, Rolf K. has some<br />
great stories to tell. But there is one that is<br />
most definitely his favourite story of all. For<br />
months, he and his co-workers laughed<br />
every time they thought about it, and even<br />
the one who the story is all about was ultimately<br />
able to laugh about his misfortune<br />
as well.<br />
<strong>Setra</strong> is famous for its special equipment –<br />
anything is possible. Along with club corners<br />
for tour groups or extravagantly luxurious<br />
equipment with gold and marble for oil<br />
barons and rock stars, <strong>Setra</strong> also customises<br />
coaches for very specialised applications,<br />
for instance library buses or even<br />
buses for prisoner transport.<br />
Of course, for applications such as these, it<br />
is especially important that the bus be<br />
taken for a test drive and checked very<br />
meticulously. After all, who wants to experience<br />
a breakdown with a bus full of criminals<br />
on a lonely country road? “Excuse me,<br />
All locked up<br />
would you pass me the jack?” I don’t think<br />
so: none of us really needs that.<br />
So, our colleague was driving through the<br />
countryside testing the various functions,<br />
when he suddenly heard a strange rattling<br />
at the back of the bus. Three curves later,<br />
he could still hear it. So he stopped the bus,<br />
walked around to the back and climbed in<br />
to check where the noise could possibly be<br />
coming from.<br />
As fate would have it, at that very moment,<br />
a hefty blast of wind slammed the door<br />
shut, literally imprisoning our test driver.<br />
And, as you would expect, the door could<br />
not be opened from the inside. As well, the<br />
bus didn’t feature normal windows, but<br />
only very small ones. Great views were<br />
clearly not a priority when customising<br />
these buses. Unfortunately this meant that<br />
the driver couldn’t even see when help was<br />
in sight.<br />
Our imprisoned test driver had no alternative<br />
but to hammer away at the walls and<br />
doors of the bus to catch attention. At one<br />
point, someone driving by noticed the bus<br />
and was perplexed by the noise coming<br />
from its insides. But, just think about it:<br />
would you be very enthusiastic about freeing<br />
someone from a prisoner bus? I know<br />
I wouldn’t. The police were called to the<br />
site where they proceeded to question the<br />
“prisoner” in great detail, until the driver<br />
was finally released.<br />
Needless to say, that after this experience,<br />
the bus passed the test and was certified<br />
as delivering absolute reliability against<br />
possible escape. The rattling door which<br />
caused the whole problem in the first place<br />
has since been taken care of as well. <br />
Submitted by Rolf K., Ulm, Germany
16 | <strong>Setra</strong> Premium Service<br />
<strong>Setra</strong> Premium Service | 35<br />
OMNIplus service point categories:<br />
How well do you know OMNIplus?<br />
Wherever you are, OMNIplus is always close – with 35 of its own service points and over 600 authorised<br />
service centers. What exactly do the OMNIplus BusWorld, OMNIplus BusPort and BusPoint designations<br />
mean? Here’s an overview from <strong>Setra</strong><strong>Family</strong>.<br />
“We did it for our customers”<br />
In January, the Eugen Herrmann GmbH from the Middle Franconian Schwabach area was rated with the<br />
highest possible OMNIplus BusWorld service category designation. The company, which was founded<br />
in 1967 by Eugen Herrmann, has 24 employees and is now managed by daughter Susanne.<br />
hether for repairs, maintenance,<br />
W original parts supply or even paintwork,<br />
lettering and film applications, the<br />
full-coverage OMNIplus ServiceNetwork is<br />
OMNIplus BusWorld is what we call our<br />
premium service points with the broadest<br />
available spectrum of services. BusWorld<br />
Home identifies our own operations in<br />
this category. The services offered by an<br />
OMNIplus BusPort are supplemented by:<br />
• Certified employees with expert training<br />
• The highest level of diagnostic expertise<br />
with direct contact to factory customer<br />
service<br />
• Body repairs, tire services<br />
and paintwork<br />
• The greatest parts availability<br />
• Extended opening hours:<br />
Mo-Fr 8-20h; Sa 8-12h; 24h SERVICE<br />
unique Europe-wide – in its quality, reliability,<br />
speed and proximity to customers. So<br />
that all our customers know who the right<br />
partner is to answer their needs, we have<br />
OMNIplus BusPort is the designation we use<br />
for basic ServiceNetwork locations offering<br />
bus-specific services with OMNIplus quality.<br />
This encompasses:<br />
• Bus-specific repairs; standardised basic<br />
employee qualification, supplemented by<br />
training in a variety of key areas<br />
• A diagnostic system for coaches and buses<br />
and comprehensive special tools<br />
• Either our own or coop partnerships with<br />
HVAC specialists<br />
• The complete offering of all OMNIplus<br />
services and service products as well as<br />
acceptance of the OMNIplus ServiceCard<br />
and <strong>Setra</strong>Card<br />
• The mobility concept<br />
• High parts availability<br />
• Europe-wide, country-specific<br />
opening hours<br />
categorised the OMNIplus service points<br />
according to the scope of services offered:<br />
BusPoint locations are our emergency<br />
service points which supplement the<br />
ServiceNetwork in export markets with<br />
low coach and bus inventories:<br />
• Repairs in the context of 24h SERVICE<br />
only, standardised basic employee<br />
qualification for emergency repairs<br />
• A diagnostic system for coaches and<br />
buses and a minimum inventory of<br />
special tools<br />
• Coop partnerships with HVAC specialists<br />
• Acceptance of the OMNIplus Service-<br />
Card and <strong>Setra</strong>Card<br />
Susanne and Martin Herrmann from Eugen Herrmann GmbH in Schwabach (Middle Franconia) received the<br />
coveted OMNIplus BusWorld service category designation in January<br />
Ms Herrmann, congratulations,<br />
Mr Herrmann, congratulations and<br />
welcome to OMNIplus BusWorld!<br />
What are the requirements which had to<br />
be met for you to achieve this highest<br />
category rating?<br />
The investments we made to meet all the requirements<br />
were quite high. It all began with<br />
a finely tuned replacement parts logistics<br />
and ordering process, and with our stocking<br />
up on the most important parts. Then,<br />
employee training in replacement parts<br />
logistics and in repairs was required, and<br />
we had to purchase special equipment and<br />
tools. Additionally, we adapted our outdoor<br />
signage and overall appearance to reflect<br />
the OMNIplus identity. And, of course, we<br />
had to be linked to the OMNIplus Service-<br />
Network. Finally, extended opening hours<br />
and 24h SERVICE were also important.<br />
What do you hope to achieve with the<br />
OMNIplus BusWorld service category<br />
designation?<br />
On the one hand, we want to underscore<br />
the fact that we offer specialised bus and<br />
coach services. We have 12 repair positions<br />
and are equipped to handle everything<br />
from maintenance to mechanics, bodywork,<br />
paintwork and upholstery all the way<br />
through to retrofitting comfort installations.<br />
As an OMNIplus BusWorld service point,<br />
we can now offer our customers even<br />
better service while ensuring enhanced<br />
operational availability and minimised<br />
vehicle downtime. Ultimately, we didn’t do<br />
it for ourselves, but for our customers. <br />
Did you know ...<br />
that you can find the service centres<br />
closest to you with addresses and maps,<br />
and determine the itineraries for all<br />
service stations along the selected<br />
route – quickly and easily at<br />
www.omniplus.de?
36 | <strong>Setra</strong> <strong>Family</strong> News<br />
<strong>Setra</strong> <strong>Family</strong> News | 37<br />
France – ten <strong>Setra</strong> coaches for Cars Moreau:<br />
With safety always in the foreground<br />
In October, ten new <strong>Setra</strong> coaches made their way to Cars Moreau to join the company’s fleet.<br />
Austria – new WESTbus transit provider drives <strong>Setra</strong>:<br />
bus + train = network<br />
With coordinated schedules, WESTbus and WESTbahn offer an attractive and very unique model for<br />
intercity transit in Austria under the name WESTnetz. The WESTbus routes are served by comfortable<br />
<strong>Setra</strong> coaches.<br />
Outstanding safety was a decisive purchase factor in favour of <strong>Setra</strong> coaches.<br />
T<br />
he family company from Fontaine-<br />
Fourches which was founded in 1958<br />
has been a <strong>Setra</strong> customer for a good 30<br />
years. It currently owns 23 <strong>Setra</strong> coaches.<br />
Along with design and first-class customer<br />
service and support, <strong>Setra</strong>’s exceptional<br />
safety was key to manager Danielle<br />
Moreau’s decision. For the most part, the<br />
coaches will be deployed in long-distance<br />
touring applications: “Passenger safety is<br />
always in the foreground. But we never<br />
compromise on comfort: with high-quality<br />
seats, an extra-generous distance between<br />
seats and the panorama roof.”<br />
The new coaches – four S 415 GT-HDs,<br />
four S 416 GT-HDs and two S 415 HDs – all<br />
feature state-of-the-art active and passive<br />
safety components. With the Adaptive<br />
Cruise Control (ART) feature, which automatically<br />
controls the distance to the vehicle<br />
ahead, the Active Brake Assist (ABA)<br />
emergency braking system, Lane Assist<br />
(SPA) which via video camera recognises<br />
the lane for up to 30 metres ahead of the<br />
coach, or the Front Collision Guard (FCG)<br />
system, Cars Moreau can rely on state-ofthe-art<br />
safety with its new coaches from<br />
<strong>Setra</strong>.<br />
<br />
S<br />
ince December 2011, the WESTbahn<br />
Management company, a<br />
private competitor to the Austrian<br />
state railway company (ÖBB), has been<br />
offering a close to hourly transit connection<br />
between Vienna and Salzburg. To meet<br />
their service standards and to carry customers<br />
to their destinations safely and on<br />
time, gaps in the WESTbahn schedule have<br />
been filled with coaches from WESTbus.<br />
The coaches and trains have also been<br />
coordinated in terms of looks. Together<br />
they create WESTnetz – a very positive<br />
example of a mutually beneficial collaboration<br />
between otherwise competitive<br />
methods of transportation, buses and<br />
trains, and a model for other countries.<br />
On a trip from St Pölten to Vienna, Stefan<br />
Wehinger, WESTbahn Managing Director,<br />
and Paul Blaguss, Blaguss Reisen’s Managing<br />
Director, had discussed how they could<br />
offer their customers even better service<br />
if coaches were used to supplement the<br />
train connections. Shortly thereafter, they<br />
founded the WESTbus company together,<br />
with 51 percent from Blaguss Reisen and<br />
49 percent from Rail Holding AG, the WESTbahn<br />
parent company.<br />
The passengers are delighted that lengthy<br />
waits for the intercity connections are a<br />
thing of the past. WESTbus kicks in whenever<br />
there’s a gap in the WESTbahn schedule.<br />
“The WESTbus is perfectly timed to the<br />
WESTbahn schedule and therefore ideally<br />
supplements our rail offering”, says Stefan<br />
Wehinger. “We are now closing gaps in the<br />
public transit network and responding to<br />
the thinning out of the rail offering. There<br />
are ten new <strong>Setra</strong> coaches serving WESTbus.<br />
Four <strong>Setra</strong> S 431 DT double-decker<br />
coaches with 76 seats travel the Klagenfurt-Vienna<br />
line, two triple-axle S 417 GT-HD<br />
coaches with 53 seats are deployed for<br />
the Linz-Graz line, and four double-axle<br />
S 415 GT-HDs with 45 seats are used for<br />
the Linz-Prague and Klagenfurt-Salzburg<br />
lines. A further Salzburg-Graz connection<br />
will be added in the course of 2012. “The<br />
brand new, environmentally friendly <strong>Setra</strong><br />
coaches feature very comfortable seats<br />
and generous legroom. WESTbus customers<br />
can access WLAN (WESTlan) on<br />
board free of charge and a plug is always<br />
within reach. Of course, a lavatory and<br />
beverage dispenser are available in the<br />
coaches as well”, explains Paul Blaguss,<br />
Blaguss Reisen’s Managing Director.<br />
The <strong>Setra</strong><strong>Family</strong> magazine wishes this<br />
very promising business model resounding<br />
success!<br />
<br />
Welcome to the <strong>Setra</strong> family<br />
Austria: Böhm Judith, Kleinmutschen • Gollowitsch Franz Josef, Markt Hartmannsdorf • Gruber Touristik GmbH, Graz • Hofstätter Touristik<br />
GmbH, Althofen • Reisebüro Komm. Rat Franz Mayer GmbH, Semmering • Franz Mitterbauer GmbH, Ruprechtshofen • Neubauer Regina,<br />
Altenberg • P. Springer & Söhne, Klagenfurt • Belgium: Jean-Luc Cars, Bressoux • Voyages Roland Van Gyseghem, Mons • Zeimers AG,<br />
Heppenbach • Denmark: AlsBussen, Hadsund • Estonia: Indreg Kahn, Tallinn • Germany: Bad Wildunger Kraftwagen-Verkehrs- und<br />
Wasserversorgungsgesellschaft, Bad Wildungen • BE-Reisen, Minden • Bender, Ehringshausen • Beth, Lampertheim • Boos, Allershausen •<br />
Erich Diekena & Sohn, Upgant-Schott • Eisgruber, Velden • Florian Enders, Enders-Busbetrieb, Hannover • Enzinger, Piding • Friebel,<br />
Beerfelde • Geraldy, Schmelz • Hamburg City Vision GmbH, Hamburg • Halbasch, Lieberose • Emil Hilgen, Edewecht • Hirschmann,<br />
Lautenhofen • Höninger, Waldfeucht • Individual-Reisen, owned by Michael Koch, Bad Wünneberg • Kammerbauer, Titting • Königswinkel,<br />
Füssen • Landgraf-Reisen, Rückersdorf • LPG, Markranstädt • Ludwig, Schlottheim • Marquardt, Crailsheim • Nette, Burgstädt •<br />
Növermann, Mettmann • Pellemeyer, Lienen • Pfeil, Hohenstein • Pussack, Syke • Quitzk, Kolkwitz • Rothhaar, Zweibrücken • Sausner<br />
Reisen, owned by Frank Cordes, Stuhr • Scherer, St. Peter • Sdunek, Werneuchen • Schmid, Heubach • Stiehlow Tours, Schafflund •<br />
Tabu-Reisen, Eggersdorf • Teich, Quitzdorf • Ufer, Wipperfürth • Wackerl, Todtenweis • WMR, Müllheim • Else Wulf, taxi operator, Ihlow-<br />
Westersander • Iceland: Sudurleidir e.h.f. • Netherlands: Kras Reizen, Ammerzoden • Sweden: Sölvesborgs Taxi, Sölvesborg • Stockholmsbuss,<br />
Sollentuna • Sundströms Buss, Färila • Tottes Bussar, Visby • Switzerland: Bührer, Hirzel • GBS, Susten • Gloor, Veltheim •<br />
Twerenbold, Baden-Rütihof • Turkey: Ulusoy, Istanbul
38 | <strong>Setra</strong> Individual<br />
<strong>Setra</strong> Individual | 39<br />
Coach builders at the Neu-Ulm location support charity campaign:<br />
Donating wages<br />
In the context of the “Aktion 100 000 und Ulmer helft” charity campaign, donations are collected<br />
to support the needy in the region. EvoBus employees once again raised funds for a good cause.<br />
he “Aktion 100 000 und Ulmer helft”<br />
T charity campaign, organised by the<br />
city of Ulm and the Südwest Presse (the<br />
daily newspaper in the Ulm/Neu-Ulm/Alb-<br />
Donau district), has taken an all new approach<br />
to fundraising. The idea is that employees<br />
have an opportunity to donate a<br />
half-hour’s worth of their working wages.<br />
The funds benefit the needy and socialsupport<br />
facilities in Ulm, Neu-Ulm and both<br />
adjoining districts.<br />
For a single employee, wages for a halfhour<br />
of work don’t amount to much. But<br />
when close to the entire workforce of<br />
an organisation like EvoBus donates their<br />
wages for a half-hour of work, a very respectable<br />
sum comes together: EvoBus<br />
succeeded in raising 52,400 euros for the<br />
“Aktion 100 000 und Ulmer helft” charity<br />
campaign. 90 percent of the employees<br />
at the Neu-Ulm location participated in<br />
the voluntary fundraising campaign and<br />
collected 39,000 euros. A further 12,000<br />
euros were donated by management, and<br />
400 EvoBus/Kässbohrer retirees collected<br />
1,400 euros at their yearly get-together.<br />
Every cent collected goes directly to benefitting<br />
the needy. The donation enables the<br />
Südwest Presse to make employees available,<br />
to reactivate former employees and<br />
to source volunteers to participate in this<br />
good cause. The 52,400 euro donation is<br />
the largest individual donation the campaign<br />
has received in the 41 years since its<br />
inception. And it’s not the first time that<br />
Neu-Ulm has given its support: over the<br />
past three years, EvoBus donated a total of<br />
over 150,000 euros.<br />
<br />
Design – decorative stitching as special customer option:<br />
Outstanding quality every stitch of the way<br />
<strong>Setra</strong> has always been a significant step ahead in design. Or, perhaps more appropriately, a stitch<br />
ahead – with decorative stitching and quilting to lend a touch of individuality and luxury to the seats<br />
in your <strong>Setra</strong> coach.<br />
<strong>Setra</strong> Service – customised on-board videos:<br />
Your company in the leading role<br />
The <strong>Setra</strong> on-board video is very popular with bus and coach operators. More and more <strong>Setra</strong> customers<br />
are taking advantage of the opportunity to customise the video with their company messages.<br />
hat are the benefits of travelling in<br />
W a <strong>Setra</strong>? How can passengers adjust<br />
lighting, ventilation and seats? In a<br />
compact four-minute film, the <strong>Setra</strong> onboard<br />
video ensures that your guests can<br />
fully enjoy all the comfort offered by your<br />
<strong>Setra</strong> coach. We are quite certain that<br />
many of you are familiar with the film which<br />
is included with every delivery of a <strong>Setra</strong><br />
TopClass and ComfortClass coach. But did<br />
you know that you can order the film in a<br />
version that has been customised to your<br />
company?<br />
Many companies all over Europe are currently<br />
using a customised version of the<br />
<strong>Setra</strong> on-board video – for instance the<br />
Norwegian Høves Royal Class company.<br />
The touring company from Nykirke, about<br />
100 kilometres south of Oslo, incorporated<br />
its logo at the beginning of the film and its<br />
key messages throughout the film. The<br />
result is a finely tuned profiling of two film<br />
stars – the company and <strong>Setra</strong> – which ideally<br />
prepares passengers for the trip ahead.<br />
If you are interested in a customised onboard<br />
video, please contact your <strong>Setra</strong><br />
representative. He will be pleased to assist<br />
you in accessing the ordering platform. <br />
O<br />
ur specialised sewing machines<br />
offer a broad selection of stitches;<br />
in fact, up to 80 different stitches<br />
can be used to enhance your <strong>Setra</strong> seats<br />
with attractive decorative stitching. You’ll<br />
find that choosing isn’t always easy, however.<br />
Some may believe that seat stitching<br />
plays a minor role in a coach’s interior<br />
design. But just take a moment to imagine<br />
how black seat upholstery combined with a<br />
red, sporty, zig-zag “baseball stitch” will<br />
change the whole interior of your coach.<br />
Similarly, well chosen decorative stitching<br />
can give uni-coloured seats or a steering<br />
wheel an even more distinctive, high-quality<br />
appearance.<br />
Whether sporty, striking or elegant – <strong>Setra</strong>’s<br />
decorative stitching offers an opportunity<br />
to enhance your coach’s interior design<br />
with yet another individual note, without<br />
having to alter fabrics or cuts. And your interiors<br />
can be made even more distinctive<br />
with your company logo or other graphic<br />
highlights, which can be programmed<br />
following a digital template used with our<br />
Decorative stitching can upgrade the overall appearance of your coach’s seats<br />
special sewing machines. The stitching can<br />
be done on leather upholstery as well as on<br />
Dinamica, fabric or synthetic leather. It’s<br />
important that a support material be used<br />
as padding on the back of the material<br />
used, to prevent it from slipping and to<br />
ensure seams that are uniform, straight and<br />
clean. As well, a band can be used or, for<br />
large-surface stitching, a correspondingly<br />
large layer coating the cover material to be<br />
stitched. Whatever approach you select,<br />
the result is always a very unique look for<br />
your touring coach.
40 | <strong>Setra</strong> Best in Class <strong>Setra</strong> Individual | 41<br />
France – <strong>Setra</strong> S 431 DT used for intercity applications for the first time:<br />
Travel pleasure all along “la ligne”<br />
As in many other countries, the S 431 DT is also very popular in France for long-distance trips.<br />
What’s new however is its use as an intercity vehicle in France. Since May 2011, the SCAL company<br />
has been deploying the first French intercity double-decker coach.<br />
Switzerland – four <strong>Setra</strong> luxury touring coaches for Car Rouge:<br />
Travel comfort as corporate philosophy<br />
Car Rouge, a premium tour operator from Bern, has been using <strong>Setra</strong> double-decker coaches for its<br />
trips for over 25 years. Now, for the first time, the company has invested in four S 416 HDH touring<br />
coaches from the <strong>Setra</strong> TopClass, and is now the proud owner of the youngest and most advanced<br />
touring coach fleet in Switzerland.<br />
S<br />
ince the eighties, Car Rouge has<br />
been deploying <strong>Setra</strong>’s comfortable<br />
touring coaches. With the<br />
company’s very first double-decker coach<br />
from the 200 Series, the S 228 DT, <strong>Setra</strong><br />
provided the Bern operator with extensively<br />
customised solutions – as they do today<br />
with 5-star coaches specially developed for<br />
Car Rouge and equipped with extravagant<br />
components and features.<br />
All around comfort<br />
The four recently delivered luxury S 416 HDH<br />
coaches are equipped with 33 recliners<br />
and a glass roof. The interior height of 2.1<br />
metres ensures a very generous feeling of<br />
space. Car Rouge also offers its guests an<br />
automatic coffee dispenser, so they can enjoy<br />
free coffee throughout the journey. All<br />
seats are equipped with a multi-channel<br />
sound system for passenger entertainment.<br />
In spite of the generous 90 cm distance<br />
between seats, the developers also managed<br />
to incorporate a fifth row of seats<br />
ahead of the second entrance, and to include<br />
a required 2+1 seating row right behind<br />
the front entrance.<br />
The Swiss tour operator couldn’t offer passengers<br />
any more comfort. For Managing<br />
Director Martin Wüthrich, passenger safety<br />
also plays a vital role in all decisions: “Bearing<br />
in mind our commitment to fulfil the<br />
highest standards of safety in the sector,<br />
travelling with <strong>Setra</strong> is an absolute given.”<br />
Driving comfort is decisive<br />
For Car Rouge, a company of the Swiss<br />
Eurobus Group, over and above exclusive<br />
destinations, passenger comfort is a key<br />
aspect of the company’s philosophy. Martin<br />
Wüthrich, who has headed Car Rouge since<br />
2006, experiences again and again that<br />
comfort is decisive to customers: “We offer<br />
guests our tours throughout Europe exclusively<br />
with 2+1 seating. We know that comfort<br />
is increasingly important for our customers.<br />
Especially people travelling alone<br />
appreciate this kind of seating.” <br />
Comfort in the foreground: Thomas Jenzer, Head of Packaged<br />
Tours Eurobus Group, Dietmar Widera, Head of Sales <strong>Setra</strong><br />
Buses and Coaches, Switzerland, Martin Wüthrich, Managing<br />
Director Car Rouge, Christoph Hofmann, Head of Market<br />
Management <strong>Setra</strong> Export Markets (l. to r.)<br />
I<br />
n October 2011, <strong>Setra</strong> France presented<br />
a high-profile innovation to the<br />
French market at the Rencontres<br />
nationales du transport public (RNTP) trade<br />
show in Strasbourg. The double-decker<br />
was introduced under the “S 431 DT Ligne”<br />
name, clearly underscoring its appointment<br />
for long-distance line applications. The<br />
intercity double-decker’s many distinctive<br />
features, which include a panoramic glass<br />
roof, which <strong>Setra</strong> France presented at the<br />
RNTP, turn long-distance travel into pure<br />
pleasure. Room for a wheelchair user, a<br />
double rear entrance with an access ramp,<br />
as well as announcements of stops via<br />
loudspeaker and their display on 19-inch<br />
screens facilitate travel logistics – and not<br />
only for the disabled. Adaptive Cruise<br />
Control (ART), Lane Assist (SPA) and Active<br />
Brake Assist (ABA) ensure a safe journey.<br />
In May 2011, the SCAL company headquartered<br />
in Gap in south-eastern France,<br />
capital of the Département Hautes-Alpes,<br />
had taken over the first French intercity<br />
version of the <strong>Setra</strong> S 431 DT – the only<br />
intercity bus in France equipped with a<br />
stepless entrance. Until then, the high-end<br />
double-decker had been used exclusively<br />
as a touring coach. And intercity applications<br />
were conventionally taken on by less<br />
luxurious, single-level buses. For a number<br />
of years, the intercity version of the doubledecker<br />
coach has been deployed in other<br />
European countries.<br />
Double-decker coaches are ideal for many<br />
intercity applications – and not only due to<br />
their comfortable touring seats and stateof-the-art<br />
safety equipment. The galley is<br />
equipped with a coffee machine, an electric<br />
kettle, a microwave oven and a small refrigerator.<br />
Two gaming tables and outlets<br />
are available to the max. 83 passengers.<br />
Their much higher number of passenger<br />
seats represents a key benefit for companies<br />
like SCAL – where a single driver<br />
and one coach can transport double the<br />
passengers normally carried with a singlelevel<br />
bus. Over and above the intercity<br />
equipment featured by the <strong>Setra</strong> exhibition<br />
vehicle from Strasbourg, SCAL’s doubledecker<br />
coach boasts a series of clever<br />
extras: a money-changer, a breath-alcohol<br />
measuring device with an immobiliser unit,<br />
two 19-inch LCD screens on the lower<br />
deck, two 6.5-inch and two 19-inch LCD<br />
screens on the upper deck, and three-point<br />
safety belts.<br />
SCAL passengers are delighted with the<br />
brand new intercity coach now available on<br />
the French market: “The coach is very comfortable,<br />
smooth-running and quiet. I enjoy<br />
sitting on the upper deck and taking in the<br />
great view through the panorama glass<br />
roof”, raved a passenger on the trip from<br />
Gap to Marseille. “The stepless entrance is<br />
really practical, and on the lower deck you<br />
can sit right across from your travel partners”,<br />
exclaimed another passenger as he<br />
made himself comfortable with his friends<br />
in the four-person club seating area. <br />
SCAL is a family business which was<br />
founded in 1886 in the city of Gap in<br />
south-eastern France. With a fleet of<br />
45 vehicles, its main area of activity is<br />
servicing the Grenoble-Briançon-Nice-<br />
Marseille line, as well as coach tours all<br />
through Europe. SCAL, with its <strong>Setra</strong><br />
double-decker deployed in intercity<br />
applications, is a first in France.
42 | <strong>Setra</strong> <strong>Family</strong> News <strong>Setra</strong> <strong>Family</strong> News | 43<br />
French Guiana – <strong>Setra</strong> shuttles at the Space Centre:<br />
With <strong>Setra</strong> to the stars<br />
The Transports Madeleine bus operator in French Guiana is responsible for shuttle service at the<br />
Guiana Space Centre. They know they can count on the outstanding reliability of <strong>Setra</strong> shuttle buses.<br />
F<br />
or the aerospace professionals at<br />
the Guiana Space Centre (Centre<br />
Spatial Guyanais, CSG), reliability<br />
is vital to success. Nothing is left to chance:<br />
when transporting satellites into space, or visitor<br />
groups to and from the centre. For this<br />
reason <strong>Setra</strong> vehicles are deployed for the<br />
shuttle service at the space centre, where unplanned<br />
waiting times are an absolute no-go.<br />
A space centre station<br />
with a long heritage<br />
Since 1979, the ArianeSpace European Space<br />
Transport Company’s Ariane 5 rockets have<br />
been launched from the Guiana Space<br />
Centre in French Guiana. The Russian Sojus<br />
rockets also take off from there, as have<br />
the European Space Organisation’s (ESA)<br />
state-of-the-art Vega launchers, the smallest<br />
of the European booster rockets, since<br />
February 2012. The CNES French national<br />
space agency operates the site.<br />
An ideal launch site<br />
Thanks to its location, the CSG is one of the<br />
most ideally positioned launch sites in the<br />
world. Only 500 km away from the Equator,<br />
the earth’s rotation ensures the best<br />
possible momentum for rocket launches. A<br />
further advantage is that the rockets can<br />
reach the most important orbits by flying<br />
directly over the ocean, without having to<br />
fly over populated areas. A definite plus for<br />
safety.<br />
A great atmosphere in the <strong>Setra</strong><br />
The Transports Madeleine operator has been<br />
deploying <strong>Setra</strong> vehicles for its shuttle<br />
service since 2010. With several MultiClass<br />
S 415 UL and a ComfortClass 415 GT-HD in<br />
their fleet, the company transports international<br />
delegations and VIP guests who have<br />
been invited to a rocket launch in fully airconditioned<br />
<strong>Setra</strong> coaches – from the airport<br />
to the hotel and back, or to the rocket<br />
launch directly at the space station. <br />
The aerospace professionals at the Guiana Space Centre swear by <strong>Setra</strong>’s exceptional reliability<br />
to transport visitor groups