Agenda - pdf - Selby District Council

The Profiles Health and Fitness Suite continues to exceed all expectations and is
proving to be hugely popular with residents of Selby District. In July 2010, the new
fitness facilities opened with 751 new members, (600 direct debit members and 151
cash annual members). We now have over 2,700 live direct debit members at Abbey
Leisure Centre and over 350 at Tadcaster Leisure Centre. As detailed in the
operational forward plan, our key focus for 2011/12 will be around retention of existing
customers.
Fitness Industry guidance would suggest that the new fitness suite could attract 30
members per piece of equipment. This would mean that at Abbey Leisure Centre, 65
pieces of equipment could generate 1,950 members.
We are currently at 2750 gym members, which far exceed the industry guidance. Due to
the popularity, one of the key challenges has been to maintain quality standards, but
also to ensure that we don’t have overcrowding issues in the fitness suite. In May 2011,
we invested in £39,000 of additional fitness equipment, which has helped with the
overcrowding of the facility.
The increase in lease costs has been offset by an increase in income and membership
targets were increased to achieve the difference and attain a revenue surplus. We
needed to attract an additional 26 members and retain them for 12 months to achieve
the annual lease cost of (£7,332); a target, which has already been exceeded.
Purchasing the additional fitness equipment has clearly demonstrated that we have
listened to feedback from gym users and have acted positively on their feedback.
One area of health and fitness which needs to be improved is the GP referral
programme. The basis of this decision has been the low throughput in the year 2010/11.
With a target of 256 participants, with only 61 using the service in 2010/11, we will be
looking for significant improvements in this area in 2011/12. This means achievement
of the 256 plus a growth target, which is to be agreed.
We will be delivering a Wright Foundation (GP Referral specific qualification), in
September, which will qualify all of our contracted fitness instructors to deliver health
assessments and targeted exercise programmes. Whilst we progress with the training,
it is our intention to once again make contact with all Selby GP’s to obtain a formal
commitment from them to refer patients on to the programme. We will agree a target
with Selby District Council for the year 2011/12. These will be featured in the attached
key priorities for 2011/12.
It will be a challenge to clearly demonstrate the correlation between participation on the
GP referral programme and improved health or reduction in conditions such as CHD or
diabetes. Therefore we will look to introduce the Impact Framework, which identifies
the impact of specific health/culture activities on a person’s wellbeing. Furthermore, we
will look to link closely with the PCT to work towards a set of common targets, which
contribute to Area Health Profiles within Selby. Once again this is broadly linked to the
Council’s Living Well priority.
3.7 Abbey Leisure Centre – Learn To Swim Programme
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