SEIU Annual Report
SEIU Annual Report
SEIU Annual Report
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<strong>SEIU</strong><br />
Healthcare<br />
The year 2009 was a year of progress on two fundamental<br />
goals for <strong>SEIU</strong> Healthcare members: winning affordable,<br />
guaranteed healthcare for every American and building a<br />
stronger national union for healthcare workers.<br />
• Standing up for quality, affordable healthcare. In<br />
our local communities and in Washington, D.C., <strong>SEIU</strong><br />
Healthcare members took on the corporate special<br />
interests that tried to block healthcare reform.<br />
In memory of a brother who died after he couldn’t get access<br />
to affordable cardiac care, <strong>SEIU</strong> Healthcare Pennsylvania<br />
member Georgeanne Koehler delivered nearly<br />
a thousand postcards she collected to urge Congress to<br />
pass reform.<br />
Loretta Johnson, an <strong>SEIU</strong> member and home care worker from<br />
Virginia, spoke at the press conference when Sen. Harry Reid<br />
(Nev.) introduced the historic healthcare bill, speaking about<br />
her and her husband’s struggle to get affordable healthcare<br />
coverage.<br />
Linda Bock, a registered nurse and member of <strong>SEIU</strong> 1199UHE<br />
in Maryland, participated in an online town hall on reform<br />
convened by President Obama.<br />
Thousands of <strong>SEIU</strong> Healthcare members signed scrub tops<br />
through a campaign with the Partnership for Quality Care that<br />
were delivered to members of Congress and thousands more<br />
made phone calls or sent e-mails to their representatives to<br />
urge them to take action.<br />
• Breakthrough in Massachusetts. Hospital workers in<br />
Massachusetts started the year by winning a historic<br />
agreement with Caritas Christi Healthcare—a Catholicsponsored<br />
hospital system—to hold free and fair elections<br />
to organize a union.<br />
By the end of 2009, more than 3,000 Caritas Christi<br />
workers had voted to join <strong>SEIU</strong> 1199UHE and approve<br />
contracts that raised pay and provided access to training and<br />
opportunity programs.<br />
Member<br />
Strength<br />
The Member Strength Program in 2009 focused on<br />
three main areas:<br />
Shifting the union’s essential but noncore functions to the<br />
Member Action Service Center.<br />
• <strong>SEIU</strong> launched its state-of-the-art Member Action Service<br />
Center in Redford, Mich. This comprehensive shared<br />
service operation offers locals strong dues processing,<br />
accounting and financial services, a fully integrated<br />
member information system, and a responsive Member<br />
Action Center (MAC). Local 615 joined the center in 2009.<br />
Additional locals will join in 2010.<br />
To allow local unions to focus on <strong>SEIU</strong>’s Justice for All<br />
goals, including developing 10 percent of our members as<br />
leaders and having half of our members active in the union<br />
by 2012.<br />
• Based on the recommendations of <strong>SEIU</strong>’s Local Strength<br />
Committee, the Member Strength Program works with<br />
locals to maximize their ability to unite more workers, build<br />
a pro-worker political majority, and increase opportunities<br />
for members to win at work.<br />
By locals transitioning to new relationships with members,<br />
with assistance from Member Strength and Institute<br />
for Change, resulting in greater member leadership in<br />
organizing, politics and bargaining.<br />
Making the case for change to staff and members that building<br />
deeper member engagement and expanding our pool of<br />
member leaders is vital to winning Justice for All.<br />
Reorganizing field and field supervisors’ work so organizers<br />
engage members on a wider and deeper level, and learn<br />
to identify, recruit and develop member leaders to assume<br />
greater responsibility around organizing, bargaining and<br />
politics.<br />
Encouraging new ideas through the Innovation Leaders Group<br />
(ILG), a collaborative learning community where local Member<br />
Strength directors and staff can design, execute, track and<br />
evaluate member strength experiments. Exciting projects<br />
include Local 1000’s project to conduct 13,500 individual<br />
member relationship-building meetings, and 32BJ’s activitybased<br />
point system for tracking and rewarding steward<br />
engagement. Such experiments help locals match members to<br />
roles and identify potential leaders who can mobilize others.<br />
Retraining leadership teams, executive boards, organizing<br />
staff, and Member Strength directors for the work of the<br />
new union.<br />
Measuring member engagement to establish a system<br />
to track, measure and assess member engagement and<br />
leadership levels—essential for measuring member strength<br />
progress over time, engaging additional members and<br />
identifying and developing potential member leaders.<br />
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