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SEIU Annual Report

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<strong>SEIU</strong><br />

Healthcare<br />

The year 2009 was a year of progress on two fundamental<br />

goals for <strong>SEIU</strong> Healthcare members: winning affordable,<br />

guaranteed healthcare for every American and building a<br />

stronger national union for healthcare workers.<br />

• Standing up for quality, affordable healthcare. In<br />

our local communities and in Washington, D.C., <strong>SEIU</strong><br />

Healthcare members took on the corporate special<br />

interests that tried to block healthcare reform.<br />

In memory of a brother who died after he couldn’t get access<br />

to affordable cardiac care, <strong>SEIU</strong> Healthcare Pennsylvania<br />

member Georgeanne Koehler delivered nearly<br />

a thousand postcards she collected to urge Congress to<br />

pass reform.<br />

Loretta Johnson, an <strong>SEIU</strong> member and home care worker from<br />

Virginia, spoke at the press conference when Sen. Harry Reid<br />

(Nev.) introduced the historic healthcare bill, speaking about<br />

her and her husband’s struggle to get affordable healthcare<br />

coverage.<br />

Linda Bock, a registered nurse and member of <strong>SEIU</strong> 1199UHE<br />

in Maryland, participated in an online town hall on reform<br />

convened by President Obama.<br />

Thousands of <strong>SEIU</strong> Healthcare members signed scrub tops<br />

through a campaign with the Partnership for Quality Care that<br />

were delivered to members of Congress and thousands more<br />

made phone calls or sent e-mails to their representatives to<br />

urge them to take action.<br />

• Breakthrough in Massachusetts. Hospital workers in<br />

Massachusetts started the year by winning a historic<br />

agreement with Caritas Christi Healthcare—a Catholicsponsored<br />

hospital system—to hold free and fair elections<br />

to organize a union.<br />

By the end of 2009, more than 3,000 Caritas Christi<br />

workers had voted to join <strong>SEIU</strong> 1199UHE and approve<br />

contracts that raised pay and provided access to training and<br />

opportunity programs.<br />

Member<br />

Strength<br />

The Member Strength Program in 2009 focused on<br />

three main areas:<br />

Shifting the union’s essential but noncore functions to the<br />

Member Action Service Center.<br />

• <strong>SEIU</strong> launched its state-of-the-art Member Action Service<br />

Center in Redford, Mich. This comprehensive shared<br />

service operation offers locals strong dues processing,<br />

accounting and financial services, a fully integrated<br />

member information system, and a responsive Member<br />

Action Center (MAC). Local 615 joined the center in 2009.<br />

Additional locals will join in 2010.<br />

To allow local unions to focus on <strong>SEIU</strong>’s Justice for All<br />

goals, including developing 10 percent of our members as<br />

leaders and having half of our members active in the union<br />

by 2012.<br />

• Based on the recommendations of <strong>SEIU</strong>’s Local Strength<br />

Committee, the Member Strength Program works with<br />

locals to maximize their ability to unite more workers, build<br />

a pro-worker political majority, and increase opportunities<br />

for members to win at work.<br />

By locals transitioning to new relationships with members,<br />

with assistance from Member Strength and Institute<br />

for Change, resulting in greater member leadership in<br />

organizing, politics and bargaining.<br />

Making the case for change to staff and members that building<br />

deeper member engagement and expanding our pool of<br />

member leaders is vital to winning Justice for All.<br />

Reorganizing field and field supervisors’ work so organizers<br />

engage members on a wider and deeper level, and learn<br />

to identify, recruit and develop member leaders to assume<br />

greater responsibility around organizing, bargaining and<br />

politics.<br />

Encouraging new ideas through the Innovation Leaders Group<br />

(ILG), a collaborative learning community where local Member<br />

Strength directors and staff can design, execute, track and<br />

evaluate member strength experiments. Exciting projects<br />

include Local 1000’s project to conduct 13,500 individual<br />

member relationship-building meetings, and 32BJ’s activitybased<br />

point system for tracking and rewarding steward<br />

engagement. Such experiments help locals match members to<br />

roles and identify potential leaders who can mobilize others.<br />

Retraining leadership teams, executive boards, organizing<br />

staff, and Member Strength directors for the work of the<br />

new union.<br />

Measuring member engagement to establish a system<br />

to track, measure and assess member engagement and<br />

leadership levels—essential for measuring member strength<br />

progress over time, engaging additional members and<br />

identifying and developing potential member leaders.<br />

6<br />

15

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