Moving Europe
Moving Europe
Moving Europe
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Everything<br />
to hand<br />
When it comes to customer<br />
satisfaction, Globus DIY<br />
stores rank at the very top. The<br />
recipe for success is simple: optimum<br />
service starts with the supply chain.<br />
hAs a do-it-yourselfer there’s nothing<br />
more annoying than a wasted trip to the<br />
DIY store. They’ve sold out of grouting material,<br />
at home a half-finished bathroom waits<br />
and it’s nearly closing time on Saturday. At<br />
Globus DIY stores, Dachser IT-assisted logistics<br />
solutions see to it that this can’t happen –<br />
by optimizing the entire supply pipeline from<br />
manufacturer through to the retailer’s shelf.<br />
A customer-oriented approach. Flexible responses.<br />
Acting on initiative. The Globus retail<br />
chain has been pursuing these principles since<br />
an ad placed back in 1828 by company founder<br />
Franz Bruch promised “good and inexpensive<br />
service.” And his promise held good – because<br />
today the fifth-generation family enterprise<br />
INFO<br />
Globus Fachmärkte<br />
on Film<br />
A new video customer report documents<br />
how Dachser organizes freight<br />
transport for Globus Fachmärkte<br />
from overseas manufacturer through<br />
to local DIY outlet. Please contact<br />
your local Dachser branch office<br />
or partner if you would like to know<br />
more.<br />
generates revenue in the region of six billion<br />
euros with a staff of 31,000 at 41 hypermarkets<br />
and over 80 specialized DIY stores. For Globus<br />
Fachmärkte, customer orientation starts<br />
with the supply chain: in order to ensure optimum<br />
product availability on the shelf, there<br />
needs to be an uninterrupted and on-demand<br />
flow of goods from the manufacturer to the<br />
local DIY outlet. With over 140 product groups<br />
in the product mix and global sourcing processes,<br />
this is no mean feat. “One very important<br />
factor for customer satisfaction is a reliable and<br />
continuous supply of goods,” Erich Huwer, managing<br />
director of Globus Fachmärkte, points<br />
out. “We therefore place high demands on<br />
Dachser as our logistics provider when it comes<br />
COMPETENCE: DACHSER DIY-LOGISTICS<br />
to optimum goods procurement and transparent<br />
processes across the entire supply chain.“<br />
Optimum transparency<br />
According to Ralf Meistes, department head<br />
of Dachser DIY-Logistics, the key to getting<br />
this right is the gap-free integration of<br />
Dachser’s IT systems. “For Globus Fachmärkte,<br />
we draw on an order monitoring system<br />
that works hand-in-hand with our tried-andtested<br />
Tracking and Tracing tool,” Meistes explains.<br />
As soon as the customer has checked<br />
stock levels and reordered from the supplier,<br />
the ‘Order Monitor’ eLogistics application<br />
provides all participants with a reliable overview<br />
of the current delivery status, including<br />
order and shipment information. All shipped<br />
containers are listed under ‘container view’,<br />
allowing foresighted resource planning. When<br />
a container arrives ‘just-in-time’ at Dachser’s<br />
distribution centre in Überherrn/Saarland at<br />
precisely scheduled time slots, everything has<br />
already been prepared to ensure speedy order<br />
picking and loading, or alternatively, storage<br />
in the multi-channel warehouse. “At Globus<br />
Fachmärkte, the customer comes first. The entire<br />
supply pipeline is guided by this,” Meistes<br />
comments. And it pays off. In a 2010 customer<br />
satisfaction survey conducted by the Service-<br />
Barometer research institute, customers voted<br />
Globus DIY stores in first place for the 13th<br />
time. Not least because they know that they’ll<br />
get that bathroom finished. C. Weber<br />
DACHSER magazine 13