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Architecture
Bin Hendi
issue 3 2008
goldvish
Phones for the
fashion fabulous
N.O.A.
Not your average watch
moooi
The playful world of a
Belgian furniture-maker
Star
derek khan brings a blend of hip-hop and
haute couture to the dubai fashion scene
man
PLUS!
Hugo Boss,
casamilano,
zilli, Navitec
and jacob & co
issue 3
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+971 4
+971 4

BinHendi Magazine
issue3 2008
Contents
06 BRAND NEW
Porsche Design goes white, Binhendi Watches & Jewellery opens new Burj Al
Arab store; Ulysse Nardin offers some fabulous new watches and much,
much more…
16 BUILDING A BRAND
Khalil Karkar on how BinHendi Enterprises stays ahead of the fashion curve
18 DUBAI MALL
A sneak preview of some amazing new openings at Dubai Mall this October
21 PARTY PEOPLE
Our round-up of the latest BinHendi events
26 DEREK KHAN
Maverick fashion guru brings a new style to Dubai
34 SETTING THE BLING TONE
GoldVish mobiles are the final word in haute mobile telephony
36 QUALITY CONTROL
Lebanese culinary legend Burj Al Hamam opens its doors in Dubai
40 being THE BOSS
This season’s Hugo Boss Autumn and Winter collections are ruggedly stylish
44 Alpha Male
Stunning Autumn and Winter wear from French fashion house Zilli
48 JEWELLER TO THE STARS
Jacob & Co’s new jewellery collection is aimed squarely at the celebrity in you
50 TAKE TO THE SKYS
Navitec’s new range of aviation-inspired watches
62 FUTURE WATCH
Seriously stylish timepieces from N.O.A
64 HORSING AROUND
The weird and wonderful world of Belgian furniture-maker Moooi
66 DARE TO BE DIFFERENT
Casamilano masters of space and light
Editor Brian Scudder
Deputy Editor philip fenton
Creative Director Carl Bergman
Printed By Rashid printing press For all media enquiries, please call
+97150 655 7490, or email brian@switch.ae ©2008 Switch Media. No part of
this publication may be reproduced without the written permission of the
publishers.
issue 3
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BRANDNEW
White Edition Sunglasses AED 2,100
White Edition Coin Purse AED 1,700
White Edition
Cufflinks AED 1,980
White Edition Jacket AED 5,450
All white now
White Edition
Lighter AED 1,450
Porsche Design has launched a new collection of pristine
white high-tech products.
White Edition Trolley AED 13,500
Having already won several awards for its aluminium and black creations,
Porsche Design made a logical shift by launching a full set of white designer
items. Even so, it was a major swerve in direction, admits Roland Heiler,
managing director of the Porsche Design Studio in Zell am See, Austria.
“The typical colour of Porsche Design is black,” he says. “The colour white,
on the other hand, stands for purity and also has the property that it highlights
the shape of the product. These characteristics make white an excellent
medium for our minimalist design language.”
The fans of Porsche Design’s trademark meld of design and technology
can now enjoy, all in purest shade of pale, a sporting jacket, sunglasses,
pens, jewellery, lighters, briefcases and leather goods. The biggest buzz of all,
though, will probably come from the White mobile phone, complete with a
fingerprint sensor worthy of James Bond.
As always, the additions to the Porsche Design portfolio come with inspired
engineering as well as eye-catching design. Materials used in combination with
the new white items include aluminium, titanium and stainless steel.
6 BinHendi Magazine
White Edition
Sake Pen AED660
White Edition
Mobile Phone AED 6,800

BRANDNEW
The brand new BinHendi Watches & Jewellery boutique opens at Burj Al Arab
Iconic timepieces and
opulent phones at VIP hotel
BinHendi Watches & Jewellery opens a stunning boutique
at Burj Al Arab.
There is not much that can impress visitors to Dubai’s Burj Al Arab. Indeed,
the folk who holiday here might be expected to have every status symbol they
could possibly desire. And yet, even they are likely to marvel at a GoldVish.
This acme of portable prestige is a range of phones with an entry point
around the price of a family car and ends with the heart-stopping ‘Le Million’
– a solid gold, diamond-studded creation that retails for one million euros
($1.3m).
The Middle East debut of these icons of conspicuous consumption in June,
though, was merely the opening treat to unveil the latest BinHendi Watches &
Jewellery store.
The boutique is built around two equally desirable brands for cognoscenti of
luxury – Ulysse Nardin and Jacob & Co.
These two glittering names in the watch world occupy opposing territory.
Jacob & Co. is famed for its attention-grabbing, contemporary style. Ulysse
Nardin reflects 150 years of Swiss watchmaking tradition.
It is a safe bet that this new outlet will even grab the attention of vacationing
plutocrats accustomed to the world’s most exclusive objects.
Amna BinHendi opens the new Burj Al Arab store
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BRANDNEW
Christophe Chorao (left) and Haissam Chamsine
Times change
Ulysse Nardin presents yet more startlingly inventive
reconceptions of the wristwatch.
This year at the Baselworld trade show the Ulysse Nardin range of timepieces was
extended with six striking new additions – and all are set to make a sizable impact
among the Middle East’s extensive community of watch-lovers.
At the presentation of the new watches at Dubai, Christophe Chorao, Middle-
East sales manager of Ulysse Nardin (UN), said: “The new models that we are
presenting here today signify the unique collection of Ulysse Nardin and will
particularly appeal in this market where watches are not just worn as everyday
timekeeping pieces, but rather bought as a long-term, lifelong investment and
treasured enthusiastic collector’s item much as pieces of rare art.”
The six new creations showcased at Basel are: FREAK Blue Phantom, Lady
Diver, Maxi Marine Chronograph Blue Seal, Maxi Marine Diver Chronograph,
Golden Dream and Royal Blue Tourbillion.
All feature the hand-crafted features that Ulysse Nardin timepieces are
renowned for. The FREAK Blue Phantom, is conceived as “a symphony in blue
in 18 carat white gold”. It is the latest arrival in the FREAK revolution – the
introduction of what Ulysse Nardin boasts of as the most technically innovative
watches for 100 years.
The Lady Diver is a contemporary mechanical timepiece with a sporty, yet
refined, look and the toughness necessary for diving.
The Maxi Marine Chronograph Blue Seal Limited Edition is a rugged all
weather sports chronograph with a self-winding movement. It is available on an
18 carat rose, in steel with a rubber bracelet or a metal-one, or a leather strap with
folding buckle.
The Maxi Marine Driver Chronograph fuses the chronograph and diver
collections – a rugged all weather sports diving chronograph with a self-winding
movement.
The Golden Dream features a meticulously crafted 18 carat gold case embedded
with 40 differently shaped diamonds.
The Royal Blue is another one of Ulysse Nardin’s latest creation is described
as “a mystery tourbillion” combining rare elegance with the acme of mechanical
watchmaking.
Ulysse Nardin Royal Blue Tourbillion
8 BinHendi Magazine

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BRANDNEW
Rashid Al Majid with Haissam Chamsine
Platinum performance
Some of the region’s best-loved celebrities celebrate Rashid Al
Majid’s latest release with Jacob & Co.
For US music stars, the ghetto-fabulous jewellery of Jacob Arabo is today more or
less what a top hat and rolled umbrella was once for a British banker.
Few at the summit of rap are not on first-name terms with ‘Jacob da Jeweller’ –
and those who aren’t there yet sing about him just the same.
So it was only appropriate that regional singing star Rashid Al Majid launched
his latest release in Dubai with the sponsorship of the star name in international
celebrity accessorizing.
Haissam Chamsine, senior vice president of BinHendi Watches & Jewellery
said: “We are delighted to be a major sponsor of the launch of the Platinum
Records first release for the legend ‘Rashid Al Majid’ with Jacob & Co, one of the
most prestigious brands in the world.
“This was a unique and perfect opportunity for us to present the Jacob & Co
brand to the region’s social elite and to be part of the big success of Platinum
Records new release Rashid Wi Ahbabou.”
Saudi’s Rashid Al Majid also celebrated the release of his album at Raffles
Hotel with stars like Majed al Mohandes and Abdullah Bel Kheir – as well as an
enthusiastic audience that joined him in performing his hits.
Al Majid also shared the stage with young performers of Platinum Records, one
of the region’s freshest recording outfits.
Later in the evening, Majid Al Mohandes joined these singers – backed
energetically by the audience – as everyone proved that the Gulf’s music world
know how to party just as well as their counterparts in New York and LA.
Sherin ElSherbiny, Samer Hamdan, Derek Khan and Hania Refaat
10 BinHendi Magazine

BRANDNEW
Tom Murry, Diana Haddad and Mohi-Din Binhendi
ck makes a date in UAE
Models display Calvin Klein’s fabulous clothes
Hitting 40 gives Calvin Klein Inc extra cause to celebrate
The affection that Calvin Klein Inc feels for Dubai was apparent for all to see at an
installation and cocktail party held at the Four Seasons Golf Club on 21 April.
Hosted by Kevin Carrigan, the creative director for ck Calvin Klein, the
event brought together pieces from across the entire range of Calvin Klein
product lines – with clothes, accessories, footwear and jewellery all on show.
As a special preview at the party, a bevy of models were made up with a new
line of colour cosmetics soon to hit the market.
It was a good way for Calvin Klein Inc to show Dubai how highly it features
in the fashion house’s global growth plans. On top, it was a way to celebrate
the brand’s forthcoming 40th anniversary later this year.
The press was out in force at the show
Charl Chaka , Sammie Delacruz and Kevin Carrigan
Sound and light filled the event
Issue 3
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BRANDNEW
Japengo
goes global
The multi-cuisine dining concept
developed in Dubai is now expanding
internationally.
One of the things Japengo isn’t, is fusion cuisine.
There is no blending of its culinary traditions
whatsoever.
Rather, it is a fission cuisine – an explosive
combination of elements heading for a rapid
expansion.
After establishing itself in nine of Dubai’s swankiest
locations, it is now spreading its unique combo of
Chinese, Japanese and Mediterranean food further
afield.
After setting up a bridgehead in Mumbai – where it
has become a favourite haunt of Bollywood stars – the
concept has now landed in Oman and should soon be
arriving in Kuwait, Bahrain, Qatar and Saudi Arabia.
This should a cause of justifiable pride for the
restaurant’s creators. Dubai has drawn together
so much of the world’s most exciting products and
experiences, but it only now starting to export its
lifestyle innovations to the wider world.
“This is an exciting and important step for
Japengo, a locally developed concept that has
become a home-grown success. We believe that
the restaurant has a big potential for regional
acceptance because of its excellent menu and
Japengo is the fresh new face of food around the world
service, not to mention cosmopolitan ambience,”
said Khalil Fakih, business and development
manager, BinHendi Hospitality.
The success of Japengo is also a personal
achievement of its creator Mohi-Din BinHendi. His
passion for developing Japengo’s dining experience
has built up and fine-tuned the menu over many
years.
Indeed, diners not only in Dubai but in the entire
Gulf will shortly be set to benefit from the BinHendi
Group founder’s passion for travel and cuisine.
Many expert minds that have contributed to
making Japengo a unique dining experience, but
at its core are a series of conversations – over many
years – between Mohi-Din BinHendi and his chefs.
On his return from his regular overseas trips, it
was Mohi-Din BinHendi’s habit to share with the
hospitality team the elements that struck him in
restaurants he had enjoyed overseas.
Now, of course, having put them all together to
create something entirely new, it is time to give the
rest of the world some tips.
Red alert
A collection drive by the BinHendi
Group has gathered vitally needed
resources for sufferers of a blood
disorder
On 1 July the BinHendi Enterprises showed its
concern for the community by organizing a blood
donation campaign in aid of children suffering
from thalassaemia.
This blood disorder, which is especially prevalent
in the UAE, can cause its sufferers to depend on
a blood transfusion every two or three weeks. To
assist children with the condition – as well as those
suffering from leukemia or severe bleeding – 119
participated in the blood donation drive at the
BinHendi Group’s headquarters in Al Reem Tower.
“BinHendi Enterprises has a strong community
relations program. Given the urgency of the need,
we thought we could extend a lifeline to many
people suffering from the disease by organizing this
blood donation drive,” said Amna BinHendi, CEO
of BinHendi Enterprises.
Moh-Din BinHendi gives blood as part of the campaign
12 BinHendi Magazine

BRANDNEW
Francesco Marrone builds a ‘second skin’
The measure of a man
One of the true masters of Italian tailoring visits Dubai’s
Brioni store.
Getting squinted at and marked with chalk by an Italian with pins in his
mouth is definitely one of the more unusual perks of success. But it is
unquestionably one of the truest marks of achievement in life.
It is a ritual that has been enjoyed by Donald Trump, John Wayne, Richard
Gere and Nelson Mandela – to drop a few names from the horde of filmstars
and world leaders who have leant an aura of power and prestige to the name
Brioni.
On top, a bespoke fitting from Brioni is also an occasion with a lot of history
to it. Brioni master tailor Francesco Marrone, who recently flew into Dubai for
suit fittings, is the perfect instance.
Francesco’s father worked with Brioni for over three decades. He himself
has dedicated all his working life to developing the skills of a master tailor, a
position he achieved in 1997.
“We tell people that wearing a Brioni suit is like having a second skin,” he
says. “Brioni is more than just a high quality label. It is a philosophy, a way of
life. Each Brioni suit takes over 20 hours to be individually hand crafted and
stitched reflecting the individuality of each Brioni client.”
Brioni has been bringing Italy’s perennial obsession with sartorial display to
a glittering international clientele since since 1945.
The label swiftly became a defining symbol of the impossibly glamourous
crowd of aristocrats, socialites and international filmstars associated with
Rome’s Cinecitta film studios.
And with Brioni, the Dolce Vita is still very much alive. Today’s celebrities
may no longer embody the elegance of that bygone age of Vespas and street
cafes. Yet there is no lack of successful men who value exquisite Italian style
and elegance.
At least, says Francesco, there are a good few in Dubai.
“Dubai and Brioni are a great combination – both are unique, stylish and
cutting-edge,” he says. “I am proud to be associated with both.”
Issue 3
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BRANDNEW
Making a difference in the local community
The Right Fit
BinHendi Enterprises has set an ambitious Emiratisation
target of five percent across all its brands. Saif Mohamed Al
Reyami is the man responsible for making it happen
Saif Mohamed Al Reyami is a busy man. As HR Manager for BinHendi
Enterprises, Al Reyami is responsible for more than 4,000 employees in areas
as diverse as fashion, Watches & Jewellery, Hospitality, Finance, furniture and
construction.
Despite a steady stream of people coming to see him, Al Reyami still manages to
find time to sit in on as many job interviews as possible to ensure that new recruits
match the BinHendi philosophy. While academic qualifications and experience are
both important, Al Reyami looks for more than that when searching for the right
people. “We have different criteria for each of our brands, and for each position,
but all of them have to have the right personality,” he says. “Experience is very
important, but the way people behave and interact with others is crucial.”
Al Reyami joined BinHendi in December 2007 seeking new challenges after
working for oil company ADCO for seven years. And, as a UAE national himself,
no challenge is more important to Al Reyami than meeting the company’s goals
regarding Emiratisation.
While government regulations require three to four percent of employees to be
UAE nationals, BinHendi has set itself a more ambitious target of five percent.
“Bin Hendi Enterprises is managed by UAE nationals so we try to take care
of them,” he says. “Traditionally UAE nationals have always looked for jobs in
government and semi-government, but many of them are starting to prefer the
private sector because they realise that the opportunities are higher, and the
chances for promotion and career development are better.
“As a UAE national I believe it’s very important. I started my career in
government, then I was in semi-government and now I’m in the private sector, so
I have experience of all sides.
“Like anything working in the private has both advantages and disadvantages,
but the advantages strongly outweigh the disadvantages, and I enjoy having the
Saif Mohamed Al Reyami: “it’s all down to performance”
opportunity to tell that to other UAE nationals. It’s all down to your performance:
The more you perform, the more you gain.”
So far BinHendi averages three to four percent across the entire company, with
some brands, such as Federal Exchange, having already met their targets.
Part of Al Reyami’s job is to make the company more attractive to UAE
nationals, since working practices that suit expatriates may not be appropriate for
those with families or further studies to devote time to.
“For example, we try to make our working hours more attractive, because UAE
nationals are continuing their studies so they don’t like to work split shifts. At
Federal Exchange we’ve got some great UAE nationals but they said they wanted
to work one long shift rather than two short ones, so we brought that in for them.”
In fact the scheme was so successful that Al Reyami says the company is now
planning to implement it in some of its other businesses.
BinHendi has strong relationships with government recruitment bodies, such as
Tanmia, and Al Reyami says he receives the CVs of as many as 60 UAE nationals
a week, around 23 of whom are invited in for interviews. In a measure of how
seriously the company takes meeting its Emiratisation goal, Al Reyami, and even
CEO Amna BinHendi, sit in on many of the interviews.
“I try to do five to ten a week, depending on the position,” he says.
14 BinHendi Magazine

BRANDNEW
Cutting the ribboin for American favourite, Ruby Tuesday
Award-winning American
diner opens in Dubai
Mouth-watering burgers, award-winning ribs and melt-inthe-mouth
desserts are on the menu at Ruby Tuesday
One of America’s top casual dining brands has opened its first branch in Dubai
thanks to BinHendi Enterprises.
Diners at Ruby Tuesday can tuck into mouth-watering burgers, awardwinning
ribs and melt-in-the-mouth desserts in the Rimal Building of the
prestigious Jumeirah Beach Residence community.
Famed around the world for its made-to-order mocktails using freshlysqueezed
juices, Ruby Tuesday offers both variety and value in a familyfriendly
atmosphere.
“We take pride in bringing this American classic to Dubai and to our
portfolio of restaurant concepts,” said David Duncombe, Food & Beverages
Concept Manager at BinHendi Enterprises.
“Although the number of American-style restaurants in the city is on the
rise, Ruby Tuesday promises a unique dining experience, which is anchored by
its signature preparation. We feel that this differentiation will fill a gap in the
local market and appeal to diners. A countrywide expansion of Ruby Tuesday
in this area is already in the pipeline and will be announced shortly.”
Ruby Tuesday will also open soon at Jumeirah Beach Park Plaza, and
at Dubai Mall later this year. The chain has restaurants all over the world,
including Canada, Chile, Guam, Greece, Hawaii, Honduras, Hong Kong,
Iceland, India, Kuwait, Puerto Rico, Romania, Saudi Arabia, and Trinidad.
Amna BinHendi and Saeed Al Falasi
issue 3
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Business Development
Building
a brand
With more than 75 brands already, how
does BinHendi ensure it continually
offers more in terms of both quality and
quantity? Khalil George Karkar is the
man with the answer
If you’ve been dying to get your hands on that suit
you spotted in a magazine, or those shoes you saw
on the catwalk, but just can’t seem to find it in the
UAE, Khalil George Karkar is the man to tell.
As Chief Business Development Officer, Khalil
is the man responsible for adding new brands to
BinHendi’s already bulging portfolio.
“We’re here to develop the strategy of the group,”
he says. “That can mean finding new brands and
opening new markets, but the other part of the
job is to focus on the strength of Binhendi and the
existing brands. While those brands are doing very
well and are in demand, we want to enhance them
and recruit new customers.”
With more than 75 brands in fields such as
fashion, watches, jewellery, accessories, furniture
and fine dining, BinHendi is already one of the
largest – and most successful – retailers in the
region.
But each and every one of those brands has
Kalil Karkar
been carefully selected to ensure it compliments
the others, and that it brings something new to
the discerning consumer. In fact, Khalil says he
probably turns down more brands than he signs.
“There are so many products that are being
offered to us today and we decline them respectfully
because they’re just not what we do,” he says.
“We want partners who want to build their brand
across the region over a period of time so that we’re
providing the same level of service at each outlet.
We could open 12 stores across the region today, but
it’s not about opening doors, it’s about consistency,
and this can only be done step by step. So we look
at partners who are aggressive in terms of strategy
rather than short-term gain.”
Some of those new partners will be revealed
soon, so curious shoppers will have to make do
with BinHendi’s existing 75 plus brands for the
timebeing, although Khalil does provide some hints.
“We’re diversifying into kids fashions, which is
a very big market, into lingerie, in addition to a
couple of others,” he says. “The children’s brand that
we’re hoping to conclude has never been in the area
and in its home market it’s considered to be the
very best.
“We most probably will also be introducing a
brand new, very high end chocolate brand. You can
buy chocolates, you can buy arrangements, and
you can go into these places and have a delicious
chocolate drink with pastries.”
In a typical day Karkar will hold discussions with
mall operators across the region, he’ll be in contact
with leads in the US, Europe and the Far East for
new brands and he’ll check up on the operations
of existing ones: And he still finds the time to visit
each and every store in person.
After all that time spent in the company’s stores
you could be forgiven for thinking he may get tired
of it, but he insists there’s only one place he goes for
his shopping: “BinHendi,” he says with a smile.
16 BinHendi Magazine

COZY UP TO
CARAMEL
caramel corretto ®

Dubai Mall
Sneak
Preview
The opening of The Dubai Mall on October 30th
this year is a landmark in Bin Hendi Enterprises
expansion. The day it opens, 14 of our international
fashion brands will open with it, as will seven of our
major restaurant and café operations. They are:
RETail
BinHendi Jewellery
Brioni
CK Bridge
G F Ferre
GoldVish
Hugo Boss
Jacob & Co.
Joseph
Miss Sixty Wafi
Paul & Shark
Porsche Design
Shanghai Tang
Ulysse Nardin
Zilli
Food & beverages
Cacao Sampaka
Café Havana
Burj Al Haman
Japengo
Joe’s Café
Ruby Tuesday
Second Cup
The Dubai Mall contains
A world-class Aquarium and educational Discovery Centre
The world’s largest indoor Gold Souk
Fashion Avenue dedicated to haute couture
An Indoor Olympic-size Ice Rink
A SEGA indoor theme park
Innovative children’s ‘edutainment’ concept, KidZania
A 22-screen Cineplex
The Grove, an indoor-outdoor streetscape
18 BinHendi Magazine

issue 3
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20 BinHendi Magazine

Party people
Party people
It’s been a busy time at binhendi with some amazing
new launches and wonderful iftar events...
Issue 3
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Party people Porche design
Haissam Chamsine and guests
Samah Soueid and Mayssaa Al Khalil
Loukas, Marina, Jamil, Sherin, Inga and Haissam
Marina Alisa, Nicola Alisa, Piali Normand
All the ladies had a fun night
22 BinHendi Magazine

Party people Calvin Klein
Tom Murry and Mohi-Din BinHendi with band ‘Abri’
Reka Tourani, Mahesh Tourani, Sherin Elsherbiny
Dianna Haddad
Dr Nicolas and Mr Nabil
Issue 3
23

party people fualla
Lyn Hajjar, Sherin Elsherbiny, Michelle Hajjar
James Khazei, Jeanelle Malone
Moh-Din BinHendi and guests
Mohi-Din Binhendi and Khalil Karkar
Mohi-Din Binhendi and Amna Binhendi
Jamal Al Sharif, Abdulla Hamdan Bin Sugat, Saeed Al Falasi
24 BinHendi Magazine

Party people Bin hendi employee iftar
Moukles Bustami, Adam, Stacey and Sarah
Saeb Daher, Saeed Al Falasi and Mohammad Ali Dahab
Mohammad Saer Zeho, Abou Bakkar Houdna, Nazir Beiruti and Siraj Darwish
BinHendi Enterprises employees enjoy their meal
Charima Lai (third from Left) and friends
Issue 3
25

Star Studded
Sofa: Casamilano Morrocco
AED 37,1000
26 BinHendi Magazine

He’s gonna
make you
a star!
Famous for introducing hip-hop to haute couture, superstar
stylist Derek Khan is now set to energise Dubai’s fashion scene
issue 3
27

Star Studded
28 BinHendi Magazine

Star Studded
His
arrival in Dubai – on a scheduled flight with
borrowed money – was hardly the grand entrance
Derek Khan would have planned. This is, after all,
a man whose feel for the finer things in life has left
its mark on a generation of bling-tastic celebrities.
“For 15 years I lived the life of first class travel
with the private planes and the finest hotels,” he
says. “A lot of that developed because I would be
carrying around the world's most exclusive clothing
and the finest jewels – and I couldn't schlep that in
coach.”
In the UAE, though, the stylist who moulded
singers like Pink, Lauren Hill and Mary J Blige
turned up with little apart from bags of charm,
a fund of unprintable celebrity anecdotes and
spookily youthful looks.
Luckily, that was enough. Within a few months
of his landfall, Khan had added another fascinated
twist to a incident-packed blockbuster of a lifestory
he describes as “rags to riches and back to
rags again”.
“Everything that I've wanted has come to me
now,” he says. “I'm thrilled. Not just for my success,
which is obviously fast becoming something, but
much more that I feel at ease in this country. I feel
at home.”
It's been a long way home too. Despite looking
far closer to 30 – with a trim figure, shaven head
and eyes that sparkle with youthful enthusiasm
behind ornate designer glasses – the stylist has
crammed several lifetimes into five decades.
Khan left his native Trinidad as a child to seek
his fortune in the States. Unlike Dubai – which
has already offered him TV stardom, a personal
jewellery line and a towering stack of projects he
can't talk about yet – America was tough to crack.
“For years I worked on the shop floor,” he says.
“I worked at every darned upmarket department
store.”
And not only was he unfulfilled, he was also a far
from promising employee.
“I hated retail, straight up,” he says. “In the stores
I worked I was the worst sales person, I was the
worst buyer, I was the worst darn everything.”
The upside? Window displays – “no one could
touch me when it came to merchandising the store”
– along with the chance to hobnob with Jackie
Onassis and Greta Garbo. Khan also joined the
hard-partying set that made New York's Studio 54
a legend among clubs.
“We'd always be in the finest places because of
the way we dressed and carried ourselves,” he says.
“That's when I realised how important imaging
is. We would have no money but we'd have no
problem getting in.”
But, despite parties lasting until 3pm with the
in-crowd (“We never liked Andy Warhol. He was so
creepy-looking”), Khan was frustrated.
“I knew I had to make a change,” he says. “It was
driving me crazy. I had no idea where my life was
going and I was getting older.”
Then, adroitly grabbing an opening presented
by his pal Madonna, he rocketed straight into the
vertices of the A-list. He started off as a manager
issue 3
29

30 BinHendi Magazine
“I was
supporting
crews of
people. I
lived that
extravagant
lifestyle.
You know,
private jets
and the whole
madness. It was
outrageous
spending.”

Star Studded
for two of her dancers – “I had no idea what the
hell I was doing” – but swiftly found his niche in
creating the looks that turned talented musicians
into style icons.
“They would come to me when they knew an
artist, talent-wise and music-wise, was going to
be a star,” he says. “I would do the polishing – the
entire image, the videos, the photography sessions
with the world's greatest photographers.”
In getting rappers like Salt'n'Pepper out of their
dorky outsized leather jackets and into designer
gear, Khan also booked himself a place in fashion
history. Almost personally, he can claim to have
paved the jewel-encrusted path for the jawdropping
ostentation of characters like P Diddy.
“There were no hip hop artists at
that time who had been exposed to high-end
fashion,” he says. “I was the first to introduce – and
it's legendary – the biggest jewels and the best
clothes. It had never been done before.”
Regrettably, it couldn't last. Khan blames the
impact of the file-sharing technology of Napster
on music industry revenues. Whatever the cause,
though, he had priced himself out of business.
“They refused to pay me the money I demanded
and I refused, in my arrogant way, to do jobs,”
he says. “At this time, I was supporting crews
of people. I lived that extravagant lifestyle. You
know, private jets and the whole madness. It was
outrageous spending.”
The inevitable crash was also on a spectacular
scale. In just a few months, Khan racked up debts
issue 3
31

Architecture
“Khan’s
flamboyant
personality
will soon
be familiar
to viewers
across the
Gulf through
hosting a
reality TV
show designed
to find the
region’s top
stylists.”
Bed: Orizzonti Bahamas Low AED 43,000,
Armchair: Vitra AED 33,000
Table: Casamilano Hide AED 14,850
32 BinHendi Magazine

Star Studded
Vase: Jasmin AED 3,500, Table Lamp: Slof Gattto2 AED 2,650, Console: Santabrogio AED 53,100
of over $2m. Legal problems followed and then an
uncomfortable two years in Trinidad.
“It was the worst. It was just awful,” he says.
And so, no longer living quite so large, Derek
Khan came to Dubai. He flew in to meet the writer
who was working on his biography. However,
an approach from a local TV station and from a
jewellery company were followed by a succession of
increasingly attractive offers.
Khan's flamboyant personality will soon be familiar
to viewers across the Gulf through hosting a reality
TV show designed to find the region's top stylists.
“Yes, you can shop, but we're looking for people
who actually style, who can do things like style a
commercial,” he says. “But I do want the idiots too.”
A movie based on his life is currently being
planned along with another reality TV show that
will feature him making his TV reality show.
And, bless him, he will be making sure to share
the limelight with Dubai.
“I have every intention of portraying Dubai and
this region in the light that I see it, which is the
most extraordinary light that I can think of,” he
says. “I feel so honoured that I've been accepted by
nearly everyone I've met.”
Not that Dubai could hope to resist Khan's
infectious enthusiasm and unerring instinct for
glamour. In his capable hands, its fashion scene
is surely set for a transformation every bit as
dramatic as his own.
issue 3
33

GoldVish
Setting the bling tone
With a price scale stretching over $1m, GoldVish phones are the ultimate accessory for the über-wealthy
34 BinHendi Magazine

GoldVish
There was a brief moment – when mobile phones
had only recently shrunk from their initial
building-brick dimensions – that people left
their mobile phones on restaurants tables in the hope
of impressing other diners.
Today, of course, a cell phone is less likely to attract
envious glance. Unless it’s a GoldVish.
In that case, the restaurant might well beset by
an outbreak of whispering and of craning necks. An
awed hush could even descend.
The GoldVish is a mobile phone invested with
every possible element of luxury that could give its
owner a sense of total exclusivity – and get the rest of
the room to sit up and take notice.
At the pinnacle of the phone range is Le Milion
Piece Unique. Only three of these have been made.
Each is constructed with 18-karat white gold and
mounted with 120 carats of VVS-1 graded diamonds.
The entry level, though, is a mere $25,000
for a GoldVish illusion. But even at the less jawdropping
end of the range, there is the possibility of
personalisation to give the owner total luxury.
There are five choices of diamond upgrade as well
as the options of yellow, white and rosé gold. On a
more restricted basis, limited editions and customised
engravings are available on special request.
Based in Geneva, GoldVish markets its impossibly
opulent creations as an expression of Swiss
craftsmanship and precision as much as the ravening
hunger for luxury among the super-rich.
Naturally, the GoldVish is equipped with
communications designed to match the exclusivity of
its outrageous bling.
Packed behind each phone’s glittering carapace is
quad-band technology to enable globetrotters to use
it with every kind of phone network the world over.
There is also a camera and MP3 player plus other
features and upgradeable software. Bluetooth, e-mail
and a personal organiser are all fitted.
Behind the entire project is the master touch of
designer Emmanuel Gueit. His celebrity in the design
world was already assured in 1993 with his creation
of the innovative Royal Oak Offshore – an imposing,
angular, modernist yet extremely exclusive timepiece
featuring rubber gaskets and rubber-covered
chronograph pushers.
All said, GoldVish phones have plenty to
recommend them apart from their ability to make
jaws drop. Still, their arrival of the market is a clear
signal for anyone who cannot afford one to get their
mobile off the restaurant table fast.
GoldVish mobile telephones are avalable from
BinHendi Jewellery & Watches at Burj Al Arab and
Mall of the Emirates.
Need pic
issue 3
35

Burj Al Hamam
36 BinHendi Magazine

Burj Al Hamam
Quality Control
One of the most celebrated names in
Lebanese cuisine has a new home in Dubai
issue 3
37

Burj Al Hamam
It’s a strange thought, but in one crucial aspect,
Lebanese cuisine is like English food. Seriously.
Both schools of cookery reflect traditions of
high-quality ingredients. As a result, both also
avoid the use of strongly-flavoured sauces. Diners
can therefore enjoy the delicate tastes of what the
dish is actually made of.
Luckily, though, there are several crucial
differences. The most crucial is that authentic
English cuisine takes so long to prepare it can only
be served in restaurants where diners are prepared
to clear their diaries for the afternoon every time
they stop by for lunch.
Lebanese food, on the other hand, works almost
as well out of the home. Only, as its dishes depend
so entirely on quality and freshness, they demand
an obsession for quality that reaches past the
kitchen to the fields and the seas.
Which is one reason why Burj Al Hamam has
now been a landmark of Beirut’s hospitality for half
a century.
The celebrated restaurant was set up by Fayez
Khoury in 1958 in Beirut and swiftly gained a
following among some of the world’s most fussy
eaters. Key to this was meticulous quality control
over daily deliveries of meat, poultry, seafood,
vegetable and fruit.
This tradition has been carried on by his sons, who
have helped the restaurant win awards for serving the
very finest meals in the entire Middle East.
Today, Burj Al Hamam is unquestionably one of
the leading exemplars of a cuisine that straddles the
Middle East and the Mediterranean and has provided
Legendary Beiruti eaterie Burj Al Hamam opens in Dubai
modern Arabic cuisine with its main influence.
The essence of Lebanese food is a restricted
range of basic ingredients combined in a wealth of
highly inventive ways.
Two of the most distinctive features are parsley
and mint, which are used in industrial quantities.
Parsley, for instance, is used in tabbouleh,
probably the popular favourite of all Lebanese
salads. Parsley leaves are cut into slivers the width
of a hair and mixed with crushed wheat and with
tiny cubes of tomato and onion. This is then eaten
with flat bread known as khobz.
However, the creativity in Lebanese food’s use
of its ingredients – arguably, another area where
it diverges sharply from English cuisine – are best
illustrated in the mezze that proceed every meal.
While sometimes just a salad, this part of the
dining experience can extend to forty or even fifty
hors d’oeuvres. As with every aspects of a meal,
each dish will be presented with care – garnished
with a sprig of parsley or a dab of yoghurt.
Excelling in all these myriad touches by which
the Lebanese judge their food has not only won
Burj Al Hamam a reputation in its city of origin.
Burj Al Hamam has grown to three branches in
Lebanon, two in Jordan and one in Kuwait. And
now it is also coming in Dubai.
For many expats the arrival of this great symbol
of Lebanon’s culinary tradition will be a cherished
reminder of home. For just as many, though, it
could be an memorable introduction to a rich and
fascinating culture.
A typical Lebanese meal starts with
mezze. This can be as extravagant
as a fifty hors d’oeuvre spread or a
simple salad.
This will generally be followed
by meat (lamb is usually favoured)
chicken or fish with salads and rice.
Popular Lebanese dishes include:
Baba Ghanoush: char-grilled eggplant,
tahina, olive oil, lemon juice, and garlic
puree served as a dip.
Mohi-Din BinHendi and Burj Al Hamam owner Fadi khoury
Kibbeh naye: raw kibbeh eaten like
steak tartar.
Kufta: fingers, balls or a flat cake of
minced meat and spices that can be
baked or charcoal-grilled on skewers.
Laban: tangy-tasting sour milk drink
widely used in cooking.
Labenah: thick creamy cheese often
spiced and used as a dip.
Baklava: a dessert of layered pastry
filled with nuts and steeped in honeylemon
syrup, usually cut in a triangular
or diamond shape.
Falafel: small, deep-fried patties made
of highly-spiced ground chick-peas.
Fattoush: salad of toasted croutons,
cucumbers, tomatoes and mint.
Foul: slow cooked mask of brown
beans and red lentils dressed with
lemon olive oil and cumin.
Halva: sesame paste sweet, usually
made in a slab and studded with fruit
and nuts.
Hommus: puree of chickpeas, tahina,
lemon, and garlic served as a dip.
Jebne: white cheese.
Kamareddine: apricot nectar.
Kunafi: shoelace pastry dessert stuffed
with sweet white cheese, nuts and
syrup.
Kibbeh: oval-shaped nuggets of ground
lamb and burghul.
Lahma bi Ajeen: Arabic pizza.
Loubia: green beans cooked in tomato
sauce.
Ma’amul: date cookies shaped in a
wooden mould called a tabi.
Muhalabiyyah: silky textured semolina
pudding served cold.
Sayyadiya: delicately spiced fish served
on a bed of rice.
Tabbouleh: salad of burghul, tomato,
mint and parsley.
38 BinHendi Magazine

Burj Al Hamam
issue 3
39

Hugo boss
xxxxxx
Dress: Ditah
AED 4,375
Military styles and Bohemian chic combine in a
brand new style inspired by Johnny Depp, the actor
who embodies the individualistic spirit of Boss
Orange.
Pinstriped blazers are paired with extra-wide
trousers then teamed with accessories such as
colourful belts, peaked caps and long scarves.
Further details bring a touch of charm, with
patchwork linings, leather appliqués, epaulettes,
contrasting seams and patch pockets.
The women’s range is no less unique, with
fringed capes and extra-long cardigans combined
with skinny cigarette pants with interchangeable
buttons, while accessories such as hobo bags,
fringed ankle boots and braided-look jewellery
round out the collection.
Pullover AED 1,575
Scarf AED 700
Bag AED 1,850
Jeans AED 1,500
Scarf
AED 700
Grey Pullover
AED 2,425
Dress: Isanna
AED 1,650
40 BinHendi Magazine

Hugo boss
Certe Belt AED 900
Divina Bag
AED 4,750
Black sets the tone as this season’s key colour. In
both matte and glossy, it highlights the clean
aesthetic that defines Boss Black, making confident,
masculine fashion statements.
Suits show body-conscious cuts, while short
caban jackets and blousons bring an avant-garde
approach to the workplace. Sumptuous materials
such as luxurious wools, silk, velvet, leather and
even stingray bring a touch of elegance, rounded off
beautifully with accessories such as ankle boots.
For women the collection is slim and figurehugging,
for those who know how to attract
attention tastefully. A playfully fresh interpretation of
1980s styles mixes shapes that play out at the
waistline and shoulders with mystery and elegance.
Knitwear is a favourite but is worn in new shapes,
such as a fine slip dress or as a bulky knit sweater.
The Hives Shsrp Suit
AED 4,450
Byren Pullover
AED 2,000
Biaocco Shoes
AED 2,575
Dress: Dayette
AED 8,275
Dress: Destelle
AED 7,575
Leather Jacket
AED 12,600
issue 3
41

Architecture
Hugo boss
Gym Bag AED 1,525
Jacket AED 3,275
Shirt AED 925
White Sweatshirt
AED 1,200
Shoes AED 1,550
Pullover AED 1,200
Trousers AED 1,325
Shoes AED 1,550
Polo Shirt AED 800
Leather Gloves AED 400
Combining the intelligent functionality of sportswear
with a strong fashion statement, the Green
collection is ideal for golf enthusiasts and anyone
else who enjoys casual yet contemporary styling.
The Green collection is one of contrasts. High
tech materials are combined with retro references,
while traditional British plaids, stripes and diamond
argyles are juxtaposed in new and surprising
combinations.
Vibrant reds and blues dominate the colour
palette, while the highlight is a pepita rain cape in
nylon with matching hat. A selection of accessories
from functional golf shoes and bags to stylish
sneakers and retro weekenders round off the
collection.
Jacket AED 2,275
Trousers AED 1,425
Shoes AED 1,275
Golf Bag AED 2,425
Gold Shoes AED 1,950
42 BinHendi Magazine
Prices available upon request

Hugo boss
Bradley Belt AED 650
Fincher Court Suit
AED 13,800
The most luxurious Boss collection, Selection is
inspired by the spirit of Saville Row. Outstanding
craftsmanship, perfect cuts and a passion for
detail combine to make every suit an exclusive
statement of true style.
This season sees the return of the three-piece
suit at its quintessential best in Super 180 wool.
The luxury also extends to the casual styles with
biker jackets made of the finest suede and caban
jackets with detachable fur collars.
For the perfect enhancement, the accessories
come in exquisite goatskin, ostrich leather and
stingray.
Yunica Shoes AED 3,625
The Hives Sharp
Suit AED 4,750
Elton Shirt
AED 750
Tie AED 475
Shoes AED 1,875
issue 3
43

zilli
Prices available upon request
44 BinHendi Magazine

zilli
power to the people
For 38 years French fashion label Zilli has
been enabling alpha males to dress, and
the autumn/winter collection is no
exception.
issue 3
45

zilli
Dominated by classic styles enhanced with the use of exotic and unusual
materials, Zilli’s latest collection is aimed at the man who wants to make
a subtle yet masculine fashion statement. Zilli has never followed fashion
trends, preferring to create its own: It was the first label to offer elegant leather
jackets for men and continues to innovate.
That uniqueness is reflected in the broad range of exotic materials featured
in this latest collection. Python, crocodile, dipped lambs wool, ostrich and even
beaver combine to bring a fresh twist to classic styles.
What appear to be leather jackets are, on closer inspection, made of calf suede
and even ostrich leather, while snakeskin jackets provide the opportunity to stand
out from the crowd.
President Alain Schimel is particularly proud of the fact that, 20 years ago, the
company was the first to introduce jackets made of crocodile leather: Prior to
that it had been considered too tough. Zilli’s careful treatment of the leather may
make it softer to the touch, but the image it portrays is anything but. This season’s
collection of crocodile skin wallets, credit card holders and travel pouches make a
powerful statement, even in vivid colours such as red and orange.
The use of exotic materials extends throughout the collection, with liberal use of
more alligator leather in Zilli’s range of shoes and luggage. A particular highlight:
A pair of black Oxfords in alligator with hand painted electric blue details. Other
materials include calfskin, ostrich and even mink, bringing a fresh twist to classic
styles. Further detail is brought to Zilli’s latest collection with unusual elements
such as glass belt buckles and umbrellas in shocking purple, red and blue.
46 BinHendi Magazine

zilli
issue 3
47

Jacob & Co
Prices available upon request
Jeweller to
the stars
With fanciful rose cut, heart-shaped and cushion-shaped diamonds, Jacob & Co’s
jewellery collection has as many celebrity fans as it does rare stones
48 BinHendi Magazine

New York jeweller Jacob & Co is perhaps best known for its range of
dazzling watches beloved by celebrities everywhere, but attracting less
press coverage – though still turning as many heads – is the company’s
collection of beautiful jewellery.
A favourite on the catwalks, its premiere collection emphasises the rare cuts
and colours which helped to create the romantic aura surrounding diamonds
in the first half of the twentieth century: Fanciful rose cut, heart-shaped and
cushion-shaped diamonds, as well as the much sought-after square emerald
cut stones with brilliant step facets. Each piece is refreshingly sentimental;
exceptional stones set within designs which are classic with a contemporary
flare.
Pieces from the jewellery collection include wide cuffs, straight-line “stiletto”
chandeliers, and seemingly endless wraparound chains of round and fancy
shaped diamonds that create a multitude of wears. The unusually shaped
“Each piece is refreshingly
sentimental; exceptional stones set
within designs which are classic
with a contemporary flare”
solitaires are set in a variety of classic, pave and split shank designs. The
Jacob & Co right hand, larger diamond band rings in cushion and emerald
cut diamond shapes – affectionately called “rock bands” – have a crisp, bold,
no-nonsense look. Multi-colour stackable rings, diamond bangles and pave
hoops are a favourite among the fashionable elite.
issue 3
49

Navitec
Chrono Tango Charlie Acier 600 110D
AED 27,150
Take to the skies
50 BinHendi Magazine

Navitec
Chrono Tango 600 015P
AED 11,535
Popular with pilots around the world, Navitec’s latest range
delivers the world of aviation to the fashion elite
issue 3
51

Navitec
Chrono Tango Charlie
Gun PVD 600 335D
AED 27,150
The next time your pilot announces that, having been delayed taking off,
he will try to make up the time, you may have Rene Attias to thank.
A self-confessed ‘design addict’, the Frenchman has devoted most of his
adult life to enabling pilots to better measure time.
His main love has always been watches, but his second-biggest passion is
flying, leading him to commit his creative energies to improving the tools
available to pilots. His patented bezels are credited with simplifying navigation
for recreational flyers, leading to him be presented with the Nef d’Or from
the French Ministry of Trade and Industry, which rewards contributions to
international trade.
“Packed with the features that have
made Navitec a favourite of pilots,
the watches include his patented
interchangeable bezels combined
with a contemporary design”
Crono Tango Charlie Acier
RG 600 550D
AED 27,150
In fact, his Navitec brand is so popular with aviators that many aircraft
come with his T1 aircraft chronograph already installed in the cockpit.
Not content with his watches only being enjoyed by pilots, Attias has
overseen a new range of Navitec watches aimed at the general public but
reflecting the brand’s airborne heritage, the Chronograph Tango Charlie.
Packed with the features that have made Navitec a favourite of pilots,
the watches include his patented interchangeable bezels combined with a
contemporary design. For women Attias has softened his functional form to
create a timepiece that is as elegant as it is desirable.
52 BinHendi Magazine

issue 3
53

N.O.A
Future
Frustrated with a lack
Switzerland, one man
a watch for the
Black Limited Edition S001
AED 14,655
54 BinHendi Magazine

watch
of creativity in his native
turned to Italy to create
21st century
N.O.A
Medium Steel M003
AED 6,535
Lady Diamond LD004
AED 11,190
issue 3
55

N.O.A
Off White Limited Edition S002
AED 14,655
At first glance, the Swiss and the Italians make unlikely bedfellows. While
the Swiss are famed for their obsession with punctuality and order, their
southerly neighbours are renowned for their hot-bloodedness and liberal
use of the car horn. One might expect, if we believe the stereotypes, a union of
the two to be a rather schizophrenic beast.
So what do you get if you mix Switzerland and Italy? The answer is None
of the Above, or N.O.A for short. A combination of Italian Style and Swiss
watch making expertise, N.O.A is aiming to inject some flair into the world of
timekeeping.
The expertise comes from the Ruefli family, who have been watchmakers
since the 18th century. Nicola Andreatta – the Ruefli’s heir – decided that in
order to create a timepiece for the 21st century, he needed to look outside
Switzerland after concluding that there was little in the way of creative flair in
“A combination of Italian Style and
Swiss watch making expertise, N.O.A
is aiming to inject some flair into
the world of timekeeping”
the design of watches, especially from traditional Swiss brands.
Given that his father was Italian, it is perhaps no surprise that his search
soon led him south of the border, where he surrounded himself with a team of
talented craftsmen and set up the company he hoped would develop watches
‘for today’. He chose the name, he says, for several reasons. It is short, easily
readable in every language, it contains the root of the Greek ‘nhos’, or new, and
it contains three letters of his name.
In 2003, the first N.O.A collection was launched. The results speak for
themselves, with watches combining luxurious materials and time-honoured
movements with daring design and unusual shapes: The company’s debut
watch, the 1675, drew inspiration for its case from the curved form of a
satellite dish. It’s a far cry from feathered caps and yodelling.
56 BinHendi Magazine

issue 3
57

58 BinHendi Magazine

Moooi
Horsing
around
A Bulgarian basket and a trip to the farm are not the most obvious places to look
for interior design inspiration, but then Moooi is not your typical furniture maker
When a company bills itself as ‘a schizophrenic design conversation’ it’s
probably best to approach it with an open mind.
But prepared though you may be, a two-metre-tall horse with a
lampshade on its head is still liable to take you by surprise.
That’s all part of Moooi’s unique take on interior design, which aims to
create “furniture to fall in love with at first sight or hate forever”.
To further the farmyard theme, Moooi also offers a pig table, complete with
life-like fur, and a rabbit lamp, all of which are made from polyester over a
metal frame.
For those with more conservative tastes the company also a wide range of
more subtle – though no less stylish – pieces. Moooi’s Boutique sofas offer
endless possibilities. First choose a seating configuration: options include
three-, two- and one-seaters and foot stools. Next choose the covers for your
‘naked’ sofa, from plain colours such as conservative beige and bright red to
daring patterns and contrasting cushions. Even the legs can be customised,
with a choice of stainless steel skis or ‘heels’, aluminium leg-shaped ‘toes’ or
wooden legs shaped like chess pawns.
One of the most interesting objects is the Clip Chair, a design born out of a
chance encounter in a Bulgarian market. Designers Blasius Osko and Oliver
“choose the covers for your
‘naked’ sofa, from plain colours
such as conservative beige and
bright red to daring patterns and
contrasting cushions”
Deichmann spotted a small, foldable basket made out of single slats beaded
onto a rope. By alternating the direction the wooden slats faced, two flat
surfaces were formed either side of the rope, which acted as a central hinge.
By pinching the ends of the slats together the flat object was suddenly
transformed into a curved, three dimensional object which served as a basket.
By improving this unique mechanism the foldable Clip Chair was created.
When open, its straight slats form a spacious seat of supreme comfort. The
simple design is not only easy to use, it also creates a sculptural object of
outstanding aesthetic value.
Prices avaialble upon request
issue 3
59

Moooi
“Moooi also offers a rabbit lamp,
which are made from polyester over
a metal frame”
60 BinHendi Magazine

issue 3
61

Casa milano
Prices available upon request
Convey emotion and
individuality with this
unique collection from
Italian master Casamilano
Casamilano is much more than a collection of
furniture and objects: It is about imaging,
organising and being comfortable at home.
The careful interior design creates a house where
every single space conveys an emotion.
Started in Milan in 1998, Casa Milano produces
transitional yet classically designed pieces that
successfully pair modern lines with traditional
materials. The furniture is built from oak, steel or
aluminium, then upholstered in natural fibres and
animal skins.
The company presents a thoroughly developed
concept for the interior — from the furniture to the
accessories — which includes soft furniture, beds,
chests of drawers, tables, chairs, shelves, mirrors
and lights.
By combining different elements, colours,
materials and volumes, Casamilano looks at the
house from an instinctive and fashionable point
of view. The result is a succession of rooms, each
depicting a different particular and pleasant
situation. Clever mixing of modern materials such
as MDF and aluminium with traditional oak and
leather creates pieces that are as intriguing as they
are comfortable. Hand finished tables ensure that
each one is individual, each one a work of art, yet
all sharing something in common: the ability to
demand attention.
Under the tutelage of art director Anna Turati,
each year the company presents a new vision for
home interior design while consistently maximising
the use if space and light.
Dare to be
different
62 BinHendi Magazine

issue 3
63

contacts
Artioli
BinHendi Avenue
Tel 04 2954811
Radisson SAS Hotel
Tel 04 2297936
Baldessarini
BinHendi Avenue
Tel 04 2954558
BinHendi Boutique
Jumeirah Beach Hotel
Tel 04 3486361 (men)
Tel 04 3486365 (ladies)
Madinat Jumeirah
Tel 04 3686545
Palm Strip Mall
Tel 04 3461933
Escape
Wafi Mall
Tel 04 3240329
Brioni
BinHendi Avenue
Tel 04 2952246
Radisson SAS Hotel
Tel 04 2288110
CK Jeans
Deira City Centre
Tel 04 2950194
Dubai Festival City
Tel 04 2326406
Mall of the Emirates
Tel 04 3410810
ck Calvin Klein
Burjuman
Tel 04 3557862
GF Ferre
BinHendi Avenue
Tel 04 2955035
Burjuman
Tel 04 3551845
Mall of the Emirates
Tel 04 3410919
Mercato
Tel 04 3440895
Hugo Boss
BinHendi Avenue
Tel 04 2953301
Burjuman
Tel 04 3557845
Dubai Festival City
Tel 04 2326411
Mall of the Emirates
Tel 04 3410630
Mercato
Tel 04 3422021
For information call toll free number 800 BINHENDI
or visit www.binhendi.com
Hugo Boss – Orange
Deira City Centre
Tel 04 2955281
Mall of the Emirates
Tel 04 3410702
Paul & Shark
BinHendi Avenue
Tel 04 2955465
Burjuman
Tel 04 3551437
Mall of the Emirates
Tel 04 3410901
Shanghai Tang
Burjuman
Tel 04 3599885
Zilli
BinHendi Avenue
Tel 04 2955634
Wafi Shopping Mall
Tel 04 3244223
Bella Donna
BinHendi Avenue
Tel 04 2956644
Dubai International
Financial Centre
Tel 04 3700505
Mercato
Tel 04 3447701
Café Havana
Burjuman
Tel 04 3592260
Deira City Centre
Tel 04 2955238
Ibn Battuta Mall
Tel 04 3669923
Mall of the Emirates
Tel 04 3411659
Spinneys, Umm Suqeim
Tel 04 3941727
China Times
Deira City Centre
Tel 04 2952515
Jumeirah Plaza
Tel 04 3442930
Inferno Grill
Dubai Marina
Tel 04 3689193
Japengo Café
BinHendi Avenue
Tel 04 2955767
Dubai Festival City
Tel 04 2326220
Ibn Battuta Mall
Tel 04 3669910
Japengo Oman
Tel +968 92636550
Mall of the Emirates
Tel 04 3411671
Palm Strip Mall
Tel 04 3454979
Sheikh Zayed Road
Tel 04 3435028
Souk Madinat
Tel 04 3686575
Wafi City
Tel 04 3245411
Japengo Café /
Bella Donna
Burjuman
Tel 04 3524350
La Brioche
Markaz Al Jumeirah
Tel 04 3490588
Mini Chinese
Al Diyafa Satwa
Tel 04 3459976
Sharjah City Centre
Tel 06 5335933
Mugg & Bean
Bowling Centre
Tel 04 3385527
Uptown Mirdif
Tel 04 2880612
RUBY TUESDAY
Beach Park Plaza
(Opening soon)
Jumeirah Beach Residence
Tel 04 4243771
Sammach
Deira
Tel 04 2954277
Jumeirah Beach Centre
Tel 04 3494140
Second Cup
Al Ain Mall
(Opening soon)
Al Ghazal Shopping Mall
Tel 04 3452025
BinHendi Avenue
Tel 04 2955860
Bur Dubai
Tel 04 3513130
Deira City Centre
Tel 04 2954471
Dubai Festival City
Tel 04 2326900
Mall of the Emirates
Tel 04 3410803
Mercato
Tel 04 3447701
Sharjah City Centre
Tel 06 5332141
Sheikh Zayed Road
Tel 04 3435314
Spinneys Jumeirah
Tel 04 3449755
BinHendi WATCHES
AND Jewellery
BinHendi Avenue
Tel 04 2959605
Burj Al Arab
Tel 04 3481104
Burjuman
Tel 04 3551664
Deira City Center
Tel 04 2952544
Dubai Festival City
Tel 04 2329086
Dubai International
Financial Centre
Tel 04 3700371
Jumeirah Beach Hotel
Tel 04 3487030
Mall of the Emirates
Tel 04 3410711
Porsche Design
BinHendi Avenue
Tel 04 2951779
Deira City Centre
Tel 04 2957652
Dubai Festival City
Tel 04 2329076
Dubai International
Financial Centre
Tel 04 3700390
Jumeirah Beach Hotel
Tel 04 3480648
Mall of the Emirates
Tel 04 3410899
Radisson SAS Hotel
Tel 04 2228806
Graff
Burj Al Arab
Tel 04 3484816
Saks Fifth Avenue
Tel 04 3511681
Wafi Mall
Tel 04 3244221
Baituti
Zaábeel Road
Tel 04 3344478
B&B Italia
Mall of the Emirates
Tel 04 3405797
64 BinHendi Magazine

One Team One Dream