Volvo Trucks Corporate Identity Manual. Version 1, 2007-11-06
Volvo Trucks Corporate Identity Manual. Version 1, 2007-11-06 Volvo Trucks Corporate Identity Manual. Version 1, 2007-11-06
55 signs Volvo Trucks Corporate Identity Manual. Version 1, 2007-11-06
- Page 2 and 3: signs 56 Volvo’s specially manufa
- Page 4 and 5: signs 58 Fascia sign 10% of the len
- Page 6 and 7: signs 60 Silver totem signs 792 mm/
- Page 8 and 9: INTERIORS 62 When people enter a ro
- Page 10: INTERIORS 64 Volvo Trucks Corporate
55<br />
signs<br />
<strong>Volvo</strong> <strong>Trucks</strong> <strong>Corporate</strong> <strong>Identity</strong> <strong>Manual</strong>. <strong>Version</strong> 1, <strong>2007</strong>-<strong>11</strong>-<strong>06</strong>
signs<br />
56<br />
<strong>Volvo</strong>’s specially manufactured signs are to be used<br />
for all signs at <strong>Volvo</strong> offices, local market companies,<br />
dealerships, authorised workshops, factories, etc.<br />
The rules presented here are a summary of the <strong>Volvo</strong><br />
Exterior Sign <strong>Manual</strong>, which can be ordered from Coor<br />
Service Management in Göteborg. This group is also<br />
responsible for the production of signs.<br />
<strong>Volvo</strong> signs are created specifically for <strong>Volvo</strong>. No other brand names<br />
may be placed on <strong>Volvo</strong> signs. This also applies to the dealer’s name.<br />
However, the dealer’s name may be presented in certain circumstances<br />
if relevant (see the section entitled “Multiple Brands” on page 71).<br />
A<br />
A<br />
10% of A<br />
2/3 of the<br />
height of the<br />
logo<br />
<strong>Volvo</strong> <strong>Trucks</strong> <strong>Corporate</strong> <strong>Identity</strong> <strong>Manual</strong>. <strong>Version</strong> 1, <strong>2007</strong>-<strong>11</strong>-<strong>06</strong>
Exterior<br />
signs<br />
57<br />
Pylon<br />
Large directions sign<br />
Small directions sign<br />
<strong>Volvo</strong> <strong>Trucks</strong> <strong>Corporate</strong> <strong>Identity</strong> <strong>Manual</strong>. <strong>Version</strong> 1, <strong>2007</strong>-<strong>11</strong>-<strong>06</strong>
signs<br />
58<br />
Fascia sign<br />
10% of the<br />
length of the<br />
sign.<br />
2/3 of the<br />
<strong>Volvo</strong> logotype<br />
Entry sign<br />
Totem sign<br />
<strong>Volvo</strong> <strong>Trucks</strong><br />
Road sign, illuminated<br />
Road sign, non-illuminated<br />
<strong>Volvo</strong> <strong>Trucks</strong> <strong>Corporate</strong> <strong>Identity</strong> <strong>Manual</strong>. <strong>Version</strong> 1, <strong>2007</strong>-<strong>11</strong>-<strong>06</strong>
Interior<br />
signs<br />
59<br />
Indoor signs<br />
Indoors, the symbol can be used on silver totem or wall signs, but only<br />
together with vehicles or components displayed in showrooms. The<br />
display area must be clearly separated from the reception area.<br />
In reception areas at dealerships, the <strong>Volvo</strong> logotype is to be used on<br />
a wall sign.<br />
If possible, always use the existing silver-coloured background.<br />
When the <strong>Volvo</strong> logotype sign is to be attached directly to a wall, the<br />
background should have a light colour. Never use the symbol alone<br />
on exterior signs. For more information about signs, see Coor Service<br />
Management’s website.<br />
http://celero.iweb.nu/exterior<br />
http://celero.iweb.nu/interior<br />
Wall signs<br />
502 mm/20” 694 mm/27”<br />
310 mm/12” 413 mm/16”<br />
500 mm/20”<br />
<strong>Volvo</strong> <strong>Trucks</strong> <strong>Corporate</strong> <strong>Identity</strong> <strong>Manual</strong>. <strong>Version</strong> 1, <strong>2007</strong>-<strong>11</strong>-<strong>06</strong>
signs<br />
60<br />
Silver totem signs<br />
792 mm/31”<br />
600 mm/24”<br />
1730 mm/68”<br />
2400 mm/94”<br />
800 mm/31” 1020 mm/40”<br />
<strong>Volvo</strong> <strong>Trucks</strong> <strong>Corporate</strong> <strong>Identity</strong> <strong>Manual</strong>. <strong>Version</strong> 1, <strong>2007</strong>-<strong>11</strong>-<strong>06</strong>
61<br />
INTERIORS<br />
<strong>Volvo</strong> <strong>Trucks</strong> <strong>Corporate</strong> <strong>Identity</strong> <strong>Manual</strong>. <strong>Version</strong> 1, <strong>2007</strong>-<strong>11</strong>-<strong>06</strong>
INTERIORS<br />
62<br />
When people enter a room with a <strong>Volvo</strong> <strong>Trucks</strong> interior design, they get<br />
a very strong impression of our brand and immediately experience our<br />
views on quality, design and comfort with all their senses. Our interiors<br />
give visitors a clear picture of the brand we represent.<br />
That is why <strong>Volvo</strong> has developed a series of furniture specially designed<br />
for rooms and spaces where we receive visitors. The materials and colours<br />
are light and typically Scandinavian in character. They are designed to<br />
reflect <strong>Volvo</strong>’s core values of quality, safety and environmental care. Our<br />
furniture, textiles and the decorations used should exude classic, elegant<br />
Scandinavian design and simplicity – a style that we want people to<br />
associate with <strong>Volvo</strong> <strong>Trucks</strong>. Signs should be informative and clear to<br />
make it easy for visitors to find their way around.<br />
All our premises should feel attractive and welcoming. The colours<br />
and materials have been developed in close cooperation with <strong>Volvo</strong>’s<br />
designers. A special guide has been produced detailing everything from<br />
flooring to how to arrange product displays.<br />
<strong>Volvo</strong> <strong>Trucks</strong> <strong>Corporate</strong> <strong>Identity</strong> <strong>Manual</strong>. <strong>Version</strong> 1, <strong>2007</strong>-<strong>11</strong>-<strong>06</strong>
INTERIORS<br />
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<strong>Volvo</strong> <strong>Trucks</strong> <strong>Corporate</strong> <strong>Identity</strong> <strong>Manual</strong>. <strong>Version</strong> 1, <strong>2007</strong>-<strong>11</strong>-<strong>06</strong>
INTERIORS<br />
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<strong>Volvo</strong> <strong>Trucks</strong> <strong>Corporate</strong> <strong>Identity</strong> <strong>Manual</strong>. <strong>Version</strong> 1, <strong>2007</strong>-<strong>11</strong>-<strong>06</strong>