Reap the skincare benefits of Aveeno® - Beauty Magazine
Reap the skincare benefits of Aveeno® - Beauty Magazine
Reap the skincare benefits of Aveeno® - Beauty Magazine
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BEAUTYMARCH 2010<br />
<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
MAGAZINE<br />
£3.20<br />
Introducing Club Dermacie:<br />
expert <strong>skincare</strong> training<br />
Rein in Men:<br />
what’s hot in male<br />
grooming<br />
welcome<br />
<strong>Reap</strong> <strong>the</strong> <strong>skincare</strong><br />
<strong>benefits</strong> <strong>of</strong> Aveeno®<br />
Beautifully effective emollient <strong>the</strong>rapy<br />
March 2010<br />
Aveeno<br />
E D I T O R I A L<br />
Editor<br />
Cara Whitehouse<br />
email: Cara@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7211<br />
Editorial Assistant<br />
Gemma Huckle<br />
email: Gemma@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7237<br />
Group Editor<br />
Carolyn Scott<br />
email: Carolyn@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7212<br />
Contributors<br />
Jocelyn Bailey<br />
Josephine Fairley<br />
Ateh Jewel<br />
Lee Kynaston<br />
Sarah Purcell<br />
Designer<br />
Tony Gummer<br />
Advertisement Director<br />
Carrie Culbertson<br />
email: Carrie@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7215<br />
Publishing Director<br />
Paul Beard<br />
email: Paul@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7236<br />
Head <strong>of</strong> Client & Education Training<br />
Lesley Johnson BSc MRPharmS<br />
Chief Executive<br />
Felim O’Brien<br />
Published by<br />
Communications International Group,<br />
Linen Hall, 162-168 Regent St,<br />
London, W1B 5TB<br />
Tel: 020 7434 1530 Fax: 020 7437 0915<br />
E-mail: info@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
www.<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Subscription & Circulation enquiries<br />
The National Pharmacy Database,<br />
Precision Direct Marketing, Precision House,<br />
Bury Road, Bury St Edmunds, IP30 9PP<br />
Tel: 01284 718912; Fax: 01284 718920<br />
E-mail: subs@precisiondm.com<br />
No part <strong>of</strong> this publication may be reproduced without <strong>the</strong> written permission<br />
<strong>of</strong> <strong>the</strong> publishers. Published under licence by Communications International<br />
Group Ltd. © Groupe Eurocom Ltd. Repro by TSS Digital, Margate. Printed by<br />
Grange Press, Sussex. Unbranded pictures www.istockphoto.com. Some <strong>of</strong><br />
<strong>the</strong> editorial photographs in this issue are courtesy <strong>of</strong> <strong>the</strong> companies <strong>of</strong> whose<br />
products <strong>the</strong>y feature. The Publishers accept no responsibility for any<br />
statements made in signed contributions or in those reproduced from any<br />
o<strong>the</strong>r source, nor for claims made in any advertisement. <strong>Beauty</strong> <strong>Magazine</strong> is<br />
available on subscription to individuals who do not qualify within <strong>the</strong> terms <strong>of</strong><br />
<strong>the</strong> controlled circulation. UK £70 US$185 €135.<br />
Stumped by <strong>the</strong> intricacies <strong>of</strong> <strong>skincare</strong>? Wish you knew<br />
your AHA from your UVA and your retinol from your<br />
free radical? Then make sure you sign up to our new<br />
Club Dermacie training scheme. Created in association<br />
with Johnson & Johnson <strong>Beauty</strong> Care brands, <strong>the</strong> ‘club’<br />
will not only provide you with expert <strong>skincare</strong> training<br />
that will make your pharmacy a destination for advice<br />
and sales, but you’ll also have <strong>the</strong> chance to try out free<br />
products and be in with a shot <strong>of</strong> winning an exclusive<br />
spa break. Check out p8 for all <strong>of</strong> <strong>the</strong> details – and<br />
make sure you sign up using <strong>the</strong> registration card on<br />
<strong>the</strong> outside <strong>of</strong> this month’s magazine.<br />
When you’ve got that in <strong>the</strong> post to us, it’s also<br />
worth you taking a look at this year’s Rein in Men<br />
supplement for your annual update on all things<br />
grooming. According to Superdrug, men now spend<br />
almost as much as women on making <strong>the</strong>mselves look<br />
good – so it’s well worth knowing what guys will have<br />
<strong>the</strong>ir eye on when <strong>the</strong>y hit your store!<br />
CARA WHITEHOUSE • EDITOR<br />
contents<br />
4 NEWS<br />
See what was named Product <strong>of</strong> <strong>the</strong> Year 2010<br />
8 JOIN OUR CLUB!<br />
Introducing our <strong>skincare</strong> training initiative<br />
10 GET THE LOOK<br />
Products to help guys look like gorgeous George<br />
1 REIN IN MEN<br />
All you need to know about selling to men<br />
16 MAMMA MIA!<br />
Great gift ideas for this year’s Mo<strong>the</strong>r’s Day<br />
GIVEaway<br />
Make sure your skin is looking its best with<br />
our fantastic ‘Your Take’ giveaways this<br />
month. To help wipe away all <strong>the</strong> day’s<br />
grime we’ve got 10 Dr. Wendy’s Cleansers<br />
up for grabs – and our best reader letters<br />
in March will win funky new gadget,<br />
MaxiMasque, worth £49.50. As always,<br />
don’t forget that <strong>the</strong>re’s also more than<br />
£35 <strong>of</strong> beauty goodies straight from <strong>the</strong><br />
editor’s desk to be won on our <strong>Beauty</strong> Brain<br />
Teaser crossword. So turn to page 12 now<br />
for your chance to win!<br />
ReinInMen<br />
OFC_RiM_0310.qxp:OFC_RiM_0310 25/2/10 13:13 Page 1<br />
CLUB DERMACIE<br />
EXPERTS IN PHARMACY SKINCARE<br />
MARCH 2010<br />
A <strong>Beauty</strong> <strong>Magazine</strong> Male Grooming Supplement<br />
Going<br />
PAGE<br />
swoony<br />
10<br />
for Clooney<br />
Join our<br />
training<br />
club!<br />
PAGE<br />
8<br />
A Communications<br />
International Group<br />
publication<br />
18 THE NEW ‘DO’<br />
This season’s hot hairstyles and product essentials<br />
SMOOTHMOVES:<br />
three steps to a<br />
better shave<br />
HAIRHEROES:<br />
celebrity styles and<br />
how to get <strong>the</strong>m<br />
Rein in<br />
Men<br />
special<br />
PAGE<br />
1<br />
This<br />
month’s<br />
contributors<br />
Josephine Fairley<br />
Jo is a renowned<br />
beauty expert and<br />
co-author <strong>of</strong> <strong>the</strong><br />
<strong>Beauty</strong> Bible series.<br />
This month she looks<br />
at <strong>the</strong> growing<br />
power <strong>of</strong> <strong>the</strong> internet<br />
Jocelyn Bailey<br />
Former beauty editor<br />
at Woman, Jocelyn<br />
looks at <strong>the</strong> hair<br />
trends hitting your<br />
shelves this season<br />
and products to help<br />
shoppers get <strong>the</strong> look<br />
Ateh Jewel<br />
Ateh regularly<br />
freelances for papers<br />
and glossy mags as<br />
well as writing a blog<br />
at www.atehjewel<br />
beautyinsider.<br />
blogspot.com<br />
Sarah Purcell<br />
An award-winning<br />
writer, Sarah has<br />
worked for Top Santé,<br />
The Mirror and Marie<br />
Claire, among o<strong>the</strong>rs.<br />
Here she looks at<br />
beauty supplements<br />
b e a u t y m a g a z i n e<br />
m a r c h 2 0 1 0<br />
3
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