Reap the skincare benefits of AveenoÂ® - Beauty Magazine

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BEAUTYMARCH 2010 Beauty-Magazine.co.uk MAGAZINE £3.20 Introducing Club Dermacie: expert skincare training Rein in Men: what’s hot in male grooming welcome Reap the skincare benefits of Aveeno® Beautifully effective emollient therapy March 2010 Aveeno E D I T O R I A L Editor Cara Whitehouse email: Cara@Beauty-Magazine.co.uk Tel: 020 7534 7211 Editorial Assistant Gemma Huckle email: Gemma@Beauty-Magazine.co.uk Tel: 020 7534 7237 Group Editor Carolyn Scott email: Carolyn@Beauty-Magazine.co.uk Tel: 020 7534 7212 Contributors Jocelyn Bailey Josephine Fairley Ateh Jewel Lee Kynaston Sarah Purcell Designer Tony Gummer Advertisement Director Carrie Culbertson email: Carrie@Beauty-Magazine.co.uk Tel: 020 7534 7215 Publishing Director Paul Beard email: Paul@Beauty-Magazine.co.uk Tel: 020 7534 7236 Head of Client & Education Training Lesley Johnson BSc MRPharmS Chief Executive Felim O’Brien Published by Communications International Group, Linen Hall, 162-168 Regent St, London, W1B 5TB Tel: 020 7434 1530 Fax: 020 7437 0915 E-mail: info@Beauty-Magazine.co.uk www.Beauty-Magazine.co.uk Subscription & Circulation enquiries The National Pharmacy Database, Precision Direct Marketing, Precision House, Bury Road, Bury St Edmunds, IP30 9PP Tel: 01284 718912; Fax: 01284 718920 E-mail: subs@precisiondm.com No part of this publication may be reproduced without the written permission of the publishers. Published under licence by Communications International Group Ltd. © Groupe Eurocom Ltd. Repro by TSS Digital, Margate. Printed by Grange Press, Sussex. Unbranded pictures www.istockphoto.com. Some of the editorial photographs in this issue are courtesy of the companies of whose products they feature. The Publishers accept no responsibility for any statements made in signed contributions or in those reproduced from any other source, nor for claims made in any advertisement. Beauty Magazine is available on subscription to individuals who do not qualify within the terms of the controlled circulation. UK £70 US$185 €135. Stumped by the intricacies of skincare? Wish you knew your AHA from your UVA and your retinol from your free radical? Then make sure you sign up to our new Club Dermacie training scheme. Created in association with Johnson & Johnson Beauty Care brands, the ‘club’ will not only provide you with expert skincare training that will make your pharmacy a destination for advice and sales, but you’ll also have the chance to try out free products and be in with a shot of winning an exclusive spa break. Check out p8 for all of the details – and make sure you sign up using the registration card on the outside of this month’s magazine. When you’ve got that in the post to us, it’s also worth you taking a look at this year’s Rein in Men supplement for your annual update on all things grooming. According to Superdrug, men now spend almost as much as women on making themselves look good – so it’s well worth knowing what guys will have their eye on when they hit your store! CARA WHITEHOUSE • EDITOR contents 4 NEWS See what was named Product of the Year 2010 8 JOIN OUR CLUB! Introducing our skincare training initiative 10 GET THE LOOK Products to help guys look like gorgeous George 1 REIN IN MEN All you need to know about selling to men 16 MAMMA MIA! Great gift ideas for this year’s Mother’s Day GIVEaway Make sure your skin is looking its best with our fantastic ‘Your Take’ giveaways this month. To help wipe away all the day’s grime we’ve got 10 Dr. Wendy’s Cleansers up for grabs – and our best reader letters in March will win funky new gadget, MaxiMasque, worth £49.50. As always, don’t forget that there’s also more than £35 of beauty goodies straight from the editor’s desk to be won on our Beauty Brain Teaser crossword. So turn to page 12 now for your chance to win! ReinInMen OFC_RiM_0310.qxp:OFC_RiM_0310 25/2/10 13:13 Page 1 CLUB DERMACIE EXPERTS IN PHARMACY SKINCARE MARCH 2010 A Beauty Magazine Male Grooming Supplement Going PAGE swoony 10 for Clooney Join our training club! PAGE 8 A Communications International Group publication 18 THE NEW ‘DO’ This season’s hot hairstyles and product essentials SMOOTHMOVES: three steps to a better shave HAIRHEROES: celebrity styles and how to get them Rein in Men special PAGE 1 This month’s contributors Josephine Fairley Jo is a renowned beauty expert and co-author of the Beauty Bible series. This month she looks at the growing power of the internet Jocelyn Bailey Former beauty editor at Woman, Jocelyn looks at the hair trends hitting your shelves this season and products to help shoppers get the look Ateh Jewel Ateh regularly freelances for papers and glossy mags as well as writing a blog at www.atehjewel beautyinsider. blogspot.com Sarah Purcell An award-winning writer, Sarah has worked for Top Santé, The Mirror and Marie Claire, among others. Here she looks at beauty supplements b e a u t y m a g a z i n e m a r c h 2 0 1 0 3
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Page 5 and 6: Forget vanity. This is manity When
Page 7 and 8: Soap BEAUTYMAGAZINE’SCOLUMNISWRIT
Page 9 and 10: Making pharmacy THE NO.1 DESTINATIO
Page 11 and 12: PROMOTION freshen up your merchandi
Page 13 and 14: *Gross media value.
Page 16 and 17: M O T H E R ’ S D A Y G I F T S M
Page 18 and 19: Bumble and Bumble Style H A I R C A
Page 20 and 21: I N N E R B E A U T Y THE INSIDE-OU
Page 22 and 23: Pictures courtesy: Piers Golden Pho

Reap the skincare benefits of AveenoÂ® - Beauty Magazine

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