Reap the skincare benefits of Aveeno® - Beauty Magazine

M O T H E R ’ S D A Y G I F T S
Mum’s the
word
Most of the year, we take them for granted. So
help your customers show how much they care
– for one day at least – by pointing out some of
these great Mother’s Day gifts, says ATEH JEWEL
There’s no one more deserving of a
‘thank you’ than mums. So help
your customers treat them this
March 14 by picking out the
perfect present from your shelves.
Mother’s Day equals big beauty business
and according to Lauren Cohen, national
account controller for Lancôme, “after
Christmas and Valentine’s Day, the weeks
preceding Mother’s Day have the biggest
seasonal uplift in the year for the premium
beauty industry. Skincare sales naturally
benefit from the gifting period, however it’s
fragrance sales which really overperform,
increasing by over 50 per cent on the
previous week’s sales”.
But choosing the right gift isn’t always
easy. Every beauty hall and shop floor has
a huge array of skincare and fragrance
choice, which can be overwhelming. So
check out this guide to helping customers
pick out the ultimate present…
CLASSIC MUMS
Traditional, and perhaps older, mothers
often love vintage style and elegant
beauty products with a sense of
heritage. Advise shoppers after
Mother’s Day gifts for this type of lady
to look out for sophisticated floral
fragrances, anti-ageing skincare and
practical gift sets.
RECOMMEND
Crabtree & Evelyn, Rosewater
Essentials – Any mother will feel
pampered with this gift set, which
contains a high quality distillation of
rose petals and pure water. It features a
Rosewater Bath & Shower Gel, Hand &
Body Lotion and Hand Therapy, all
contained in an elegant travel bag.
Yardley London, English Lavender
Eau de Toilette – English lavender
has been associated with
Yardley since 1770. This
classic signature fragrance
is fresh and delicate,
capturing the soothing
qualities of lavender as
well as a hint of musk.
English Rose and Lily of the Valley are
also available – and the bottle will look
stunning on any traditional mother’s
dressing table.
Good Skin Labs, Sculptinex Instant
ReSculpting Face Treatment – When
used morning and night along facial
contours, this anti-ageing skincare
treatment promises to resculpt, lift and
firm. It works to boost the skin’s own
natural collagen production with a
cocktail of ingredients including
resveratrol, a potent antioxidant
found in the skin of red grapes
and wine.
Calvin Klein, Eternity for
Women – Classic, but with a
youthful vibe, Eternity ads
famously depict a perfect family
scene. So what better gift for
mothers than this timeless floral
fragrance? Featuring notes of
freesia, mandarin and sage in its
top, lilies in its heart and a
sensual base of woody amber,
it’ll make your customer the
favourite child…!
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