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Beauty CV
Name: Tina Lake
Store: Boots, Peterborough
Position: Fragrance & beauty consultant
Awards: Haircare Advisor of the Year
Extra training: City & Guilds qualification
in hairdressing and colourants
Sponsored by:
What is the most rewarding part of your job?
I love making people feel good – and hair is
very important to women. If I can help them
achieve great hair then it’s very satisfying to
know that this will really boost their confidence
and self-esteem.
How do you approach and advise
customers in-store?
If I see someone standing in the aisle looking
puzzled I will approach them and ask
if they need any help. I assess their
needs and ask questions relating to
their hair type, any problems they
have been experiencing and what
products they have been using. I will
then start by recommending products
to get their hair in good condition
and go from there.
How many times a week should
customers be washing their locks?
It really depends on the hair type and
the customer’s preference. Generally it
is advised to wash hair every other day – so I tell
customers who wash their hair on a daily basis
to opt for a gentle shampoo that won’t leave
any residue, or advise using a dry shampoo to
revive limp hair.
What hair trends are you seeing in-store?
I remember poker-straight hair being a very big
trend about five or six years ago, but now
everyone seems to be looking for curls and
volume. To achieve this look I suggest using
volumising shampoos, mousse, and hairspray
to fix styles.
How can people give their hair a
quick boost?
Using a temporary colour is a great way to liven
up dull hair without damaging it as it washes
out after eight to 10 shampoos. Coloured hair
needs to be washed with colour-specific
14 b e a u t y m a g a z i n e
m a r c h 2 0 1 0
Talking
WANT TO KNOW WHAT IT TAKES TO BE AN A-1 ADVISOR?
BEAUTY MAGAZINE’S GEMMA HUCKLE CATCHES UP WITH OUR
NEW HAIRCARE ADVISOR OF THE YEAR, TINA LAKE
shampoos, especially
blonde hair as it can turn
yellowy from air pollution.
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How do you deal with
customers who have embarrassing
conditions like dandruff or hair loss?
I try my best to put them at ease and let them
know that these conditions are very common
and they’re not the only people suffering. I will
recommend products to help
reduce the symptoms, and if
they are really worried I will
tell them to seek advice from
a doctor.
Do you think that celebrity
faces sell more products?
Yes, but I think that celebrity
hairdresser ranges sell even
better as people have more
faith in products that harness
a high level of expertise.
Do you think celebrity hairdresser ranges
are up to scratch and are they successful in
your store?
Yes they do the job, but I think they are popular
mainly because the ranges offer a good choice
of products and have diverse treatments for
different hair types. However, for customers
strapped for cash, I think good results can still
be achieved with cheaper lines.
How do you think the haircare market
has changed in the 19 years you’ve been
behind the counter?
Women are a lot more wary of what they use,
more conscious about ingredients and seek
more advice from advisors in-store. However, I
still find that men don’t have the confidence to
ask for advice and instead either grab anything
on the shelf or get their partner or mother to
buy their haircare for them.
My top 5...
HAIRCARE
PRODUCTS
■ Charles Worthington Front
Row Refresh & Revive Dry
Shampoo: It’s great for
popping in a handbag and
really handy when you don’t
have time to wash your hair or
just need a quick freshen up.
■ L'Oréal Paris Elvive
Full Restore 5 Masque:
I always recommend
hair masks as a great
treatment for people
that style their hair a lot.
■ Herbal Essences
Uplifting Volume Shampoo &
Conditioner: Adds volume
without weighing hair down,
while the nectarine infusion
makes hair smell lovely.
■ Pantene
Pro-V Nature
Fusion
Moisture
Balance
Shampoo:
The botanical plant
extracts help strengthen hair
and lock in moisture.
■ L'Oréal Paris Studio Line
Silk&Gloss Fixing Mousse:
Great for difficult hair as it
fixes styles and adds shine
without leaving a residue.