Reap the skincare benefits of Aveeno® - Beauty Magazine

PROMOTION
freshen up your
merchandising with Dove
For Dove, providing deodorants that offer consumers underarm skincare and
freshness, as well as efficacy, is hugely important. In our second instalment of
Dove Cares for Your Business, we’ve teamed up with Beauty Magazine to bring
you some top tips on how to freshen up your merchandising to maximise
productivity and profitability in your store…
Win
a year’s supply of deo
plus a pampering day
for 2 at Dove Spa in our
fabulous competition
Tip One
“It’s important that
customers can find the
products they want easily.
We stock bestsellers at eye
level or just below – and we
often put new products or
those on promotion at the
front of the store or by the till,
which always boosts sales.”
Peter Griffiths from Cwmfelin
Pharmacy, Swansea
Range Assortment – Limited space makes it difficult to decide what to stock
– but the bestsellers in each category are must-haves. Shoppers navigate using
signpost brands – including Dove and Sure in your deodorants range will
appeal to shoppers looking for brands they know and trust. It’s also worth
stocking your local customers’ favourite products to encourage repeat visits.
However, ensure your range assortment matches your available shelf space.
Typically, 80% of sales come from 20% of brands. Too much choice can lead
to high storage and stock costs, as well as customer confusion,
whereas too few products may mean you lose out on both planned
and impulse sales.
Tip Two
Availability – Make sure you keep your shelves well stocked –
customers can’t buy something that isn’t in your aisles, and
there’s nothing worse than an empty shelf and a lost sale! Flagging
bestselling brands can also lead to impulse sales, so make the most
of this opportunity by keeping shelves full and
double faced.
Tip Three
Space Management – Try to put relevant
categories next to each other in-store. Placing
deodorants next to skin cleansing or impulse
products near to the till will maximise your space.
On shelf, ensure you allocate sufficient space to the
bestsellers, so they remain in stock when shoppers
want them. A clear and logical layout gives customers
an easier shopping experience and vertically blocking
by sub category will help them to make their product
choices quickly. Bestsellers should be placed at eye level.
Dove Go Fresh deodorant has teamed up
with Beauty Magazine to help freshen up
your deodorant sales in 2010. Five lucky
Beauty readers can win a year’s supply of
Dove Go Fresh, and every entry will be
included in a prize draw to win a
pampering day for two at a Dove Spa, as
well as a lavish lunch.
Dove Go Fresh deodorants come in three
fresh, nature inspired fragrances that
contain natural ingredients and help
women recharge, cool off and wake up.
The range also combines 48 hr protection
that allows skin to breathe with a light,
fresh sensation and leaves underarms
moisturised and cared for.
The range includes three fragrances:
Fresh Touch Cucumber & Green Tea,
Energising Grapefruit & Lemongrass and
Cool Waterlily & Freshmint.
To be in with a chance of winning a year’s
supply of deodorant and the pampering
day at a Dove Spa, all you need to do is
answer the following question:
Which of the following is not a
variant of Dove Go Fresh deodorant?
A) Cool Waterlily & Freshmint
B) Strawberries & Watermelon
C) Fresh Touch Cucumber & Green Tea
Send your answer, along with your name, phone
number and address to dovegofresh@beautymagazine.co.uk,
or post your entry to: Beauty
Dove Go Fresh Competition, Beauty Magazine,
207 The Linen Hall, 162/168 Regent Street,
London W1B 5TB.
Good luck!
Terms & conditions
1.Open to UK retailers and their employees aged 18+.
2. Employees need permission of employer to
participate. 3. Closing date: 14.5.10. 4. One entry per
person. 5. First correct entry drawn from all entries
received by closing date will win a pamper day for
two at a Dove Spa. 5. First five entries drawn on
28.02.10, 31.03.10, and 30.04.10, will win two cases of
Dove Go Fresh.
For full terms and conditions send an email to
beauty_dovegofreshcomp@clarioncomms.co.uk
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