Reap the skincare benefits of Aveeno® - Beauty Magazine

BEAUTYMARCH 2010
Beauty-Magazine.co.uk
MAGAZINE
£3.20
Introducing Club Dermacie:
expert skincare training
Rein in Men:
what’s hot in male
grooming
Reap the skincare
benefits of Aveeno®
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BEAUTYMARCH 2010
Beauty-Magazine.co.uk
MAGAZINE
£3.20
Introducing Club Dermacie:
expert skincare training
Rein in Men:
what’s hot in male
grooming
welcome
Reap the skincare
benefits of Aveeno®
Beautifully effective emollient therapy
March 2010
Aveeno
E D I T O R I A L
Editor
Cara Whitehouse
email: Cara@Beauty-Magazine.co.uk
Tel: 020 7534 7211
Editorial Assistant
Gemma Huckle
email: Gemma@Beauty-Magazine.co.uk
Tel: 020 7534 7237
Group Editor
Carolyn Scott
email: Carolyn@Beauty-Magazine.co.uk
Tel: 020 7534 7212
Contributors
Jocelyn Bailey
Josephine Fairley
Ateh Jewel
Lee Kynaston
Sarah Purcell
Designer
Tony Gummer
Advertisement Director
Carrie Culbertson
email: Carrie@Beauty-Magazine.co.uk
Tel: 020 7534 7215
Publishing Director
Paul Beard
email: Paul@Beauty-Magazine.co.uk
Tel: 020 7534 7236
Head of Client & Education Training
Lesley Johnson BSc MRPharmS
Chief Executive
Felim O’Brien
Published by
Communications International Group,
Linen Hall, 162-168 Regent St,
London, W1B 5TB
Tel: 020 7434 1530 Fax: 020 7437 0915
E-mail: info@Beauty-Magazine.co.uk
www.Beauty-Magazine.co.uk
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Precision Direct Marketing, Precision House,
Bury Road, Bury St Edmunds, IP30 9PP
Tel: 01284 718912; Fax: 01284 718920
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No part of this publication may be reproduced without the written permission
of the publishers. Published under licence by Communications International
Group Ltd. © Groupe Eurocom Ltd. Repro by TSS Digital, Margate. Printed by
Grange Press, Sussex. Unbranded pictures www.istockphoto.com. Some of
the editorial photographs in this issue are courtesy of the companies of whose
products they feature. The Publishers accept no responsibility for any
statements made in signed contributions or in those reproduced from any
other source, nor for claims made in any advertisement. Beauty Magazine is
available on subscription to individuals who do not qualify within the terms of
the controlled circulation. UK £70 US$185 €135.
Stumped by the intricacies of skincare? Wish you knew
your AHA from your UVA and your retinol from your
free radical? Then make sure you sign up to our new
Club Dermacie training scheme. Created in association
with Johnson & Johnson Beauty Care brands, the ‘club’
will not only provide you with expert skincare training
that will make your pharmacy a destination for advice
and sales, but you’ll also have the chance to try out free
products and be in with a shot of winning an exclusive
spa break. Check out p8 for all of the details – and
make sure you sign up using the registration card on
the outside of this month’s magazine.
When you’ve got that in the post to us, it’s also
worth you taking a look at this year’s Rein in Men
supplement for your annual update on all things
grooming. According to Superdrug, men now spend
almost as much as women on making themselves look
good – so it’s well worth knowing what guys will have
their eye on when they hit your store!
CARA WHITEHOUSE • EDITOR
contents
4 NEWS
See what was named Product of the Year 2010
8 JOIN OUR CLUB!
Introducing our skincare training initiative
10 GET THE LOOK
Products to help guys look like gorgeous George
1 REIN IN MEN
All you need to know about selling to men
16 MAMMA MIA!
Great gift ideas for this year’s Mother’s Day
GIVEaway
Make sure your skin is looking its best with
our fantastic ‘Your Take’ giveaways this
month. To help wipe away all the day’s
grime we’ve got 10 Dr. Wendy’s Cleansers
up for grabs – and our best reader letters
in March will win funky new gadget,
MaxiMasque, worth £49.50. As always,
don’t forget that there’s also more than
£35 of beauty goodies straight from the
editor’s desk to be won on our Beauty Brain
Teaser crossword. So turn to page 12 now
for your chance to win!
ReinInMen
OFC_RiM_0310.qxp:OFC_RiM_0310 25/2/10 13:13 Page 1
CLUB DERMACIE
EXPERTS IN PHARMACY SKINCARE
MARCH 2010
A Beauty Magazine Male Grooming Supplement
Going
PAGE
swoony
10
for Clooney
Join our
training
club!
PAGE
8
A Communications
International Group
publication
18 THE NEW ‘DO’
This season’s hot hairstyles and product essentials
SMOOTHMOVES:
three steps to a
better shave
HAIRHEROES:
celebrity styles and
how to get them
Rein in
Men
special
PAGE
1
This
month’s
contributors
Josephine Fairley
Jo is a renowned
beauty expert and
co-author of the
Beauty Bible series.
This month she looks
at the growing
power of the internet
Jocelyn Bailey
Former beauty editor
at Woman, Jocelyn
looks at the hair
trends hitting your
shelves this season
and products to help
shoppers get the look
Ateh Jewel
Ateh regularly
freelances for papers
and glossy mags as
well as writing a blog
at www.atehjewel
beautyinsider.
blogspot.com
Sarah Purcell
An award-winning
writer, Sarah has
worked for Top Santé,
The Mirror and Marie
Claire, among others.
Here she looks at
beauty supplements
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3

N E W S
4
newsbrief
WHAT’S HOT IN THE BEAUTY WORLD THIS MONTH
BEAUTY
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Beauty biz
names its
Products
of the
Year
The biggest brands in the health
and beauty business gathered for
a glamorous event at the Royal
Opera House in Covent Garden
to see who took home top
honours at the Product of the
Year 2010 awards.
The awards, now in its fifth
year, was hosted by
comedian Chris
Addison, famed
for his roles in
The Thick of It
and In the Loop.
In total, 22
products across
beauty, health,
food and
household
categories were
given the nod by over
10,000 consumers in an
independent UK survey.
The night’s beauty
winners included Soltan,
Gillette, Clairol, No7 and
Radox, which picked
up two gongs.
In the healthcare
categories, Panadol
Advance was
crowned the Pain
Relief Product of the Year,
while Listerine Total Care
Sensitive walked away
with Oral Care Product of
the Year and Benylin
Mucus Cough picked up
the prize for Healthcare
Product of the Year.
Jill Senior at Johnson &
Johnson told Beauty Magazine:
“Benylin is delighted to have
won this award in the healthcare
category. The success of Benylin
Mucus Cough is the result of
listening to our customers and
delivering cough solutions
which meet their needs.”
This year’s winners can
look forward to an ‘uplifting’
2010, with past victors
experiencing a 10 to 15 per
cent rise in sales. According
to research group TNS,
shoppers are 44 per cent
more likely to buy items
labelled Product of the Year
– so make sure you’re
stocked up with these winning
health and beauty products!
And the winners are…
Tanning: Soltan Once Face with Gradual Tan
Hair Removal: Gillette Venus Embrace
Toiletries: Gillette Series Shave Gel
Beauty: No7 Protect & Perfect Intense Beauty Serum
Hair Colour: Clairol Nice ’N Easy Permanent
Bodycare: Radox Experience Africa
Shampoo & Conditioner: Head & Shoulders Hydrating Smooth & Silky
Oral Care: Listerine Total Care Sensitive
General Grooming: Ped Egg
Healthcare: Benylin Mucus Cough
Pain Relief: Panadol Advance
Feminine Care: Bodyform Deo-Fresh
in
General household: Radox Handwash Refills
Household Paper: Kleenex Mansize Compact
Natural grooming brand Bulldog
has launched a pair of Fairtrade
products to coincide with
Fairtrade Fortnight (February 22
to March 7). The Bulldog
Eco-System Shave Gel and
Bulldog Eco-System Moisturiser
boast natural ingredients from
across the globe, including
Fairtrade green tea from Sri
Lanka and Fairtrade organic shea
butter from Ghana. Available on
shelf now, they are priced £3.69
and £6.49 respectively.
Sounds like certain celebrities
need to stick to their day job
after a recent poll revealed that
77 per cent of men find their
partner’s celebrity fragrances a
‘massive turn-off’. A further 19
per cent of men went so far as to
describe their wife or girlfriend’s
scent as ‘vile’, adding that it
made them feel sick!
Suncare savvy brand Piz Buin is
targeting sensitive customers
with the re-launch of its Allergy
range. The collection of lotions,
sprays, face creams and after sun
lotions all harness UVA/UVB sun
filters as well as ingredients to
prevent sun allergy reactions such
as itching, stinging, redness,
raised bumps and blotchiness.
Priced from £9.99, the range is
available on shelf now.

Forget
vanity.
This is
manity
When Warren Beatty famously
inspired the Carly Simon song
‘You’re so Vain’, it wasn’t a
compliment. But it seems today’s
men are happily taking a leaf out
of his book.
According to a recent survey by
Superdrug, guys have now
surpassed the girls when it comes
to hogging the bathroom. A poll
of 3,000 people found that men
spend an average of 83 minutes
getting ready, compared with the
79 minutes taken by women.
Guys spend a minute longer in
the shower than women (23
minutes), four minutes longer
shaving (18 minutes) and a
minute longer cleansing and
moisturising (10 minutes). They
also take three minutes longer
choosing their clothes (13
minutes) and only two minutes
less on their hair (10 minutes)
and three minutes less on
‘make-up’ (seven minutes). Both
Watch out for a
new offering from
Team Andre.
Following the
success of
Unconditional,
which topped the
women’s celebrity
fragrance charts
at Christmas,
Peter Andre is
apparently
working on a
scent for men.
sexes additionally take two
minutes out during the day for
extra touch-ups.
The survey also revealed that
men spend just 19p less on
grooming products than women,
splashing out £25.22 a month, or
£302.64 a year.
Simon Comins, Superdrug’s
director of toiletries, commented:
“Once upon a time it was cool
for men to appear rough and
ready, looking like they hadn’t
spent more than a couple of
minutes getting ready in a
morning. But these days,
everyone appreciates a man who
takes care of his appearance,
smells nice and looks like he has
made an effort.”
He did, however, point out
that men’s bathroom-hogging
antics may not be completely
down to vanity. “They’re still
beginners in the fine art of
being groomed!”
Perfect pout
from Georgie
Sky Sports News presenter Georgie
Thompson has scooped Lypsyl’s first ever
Celebrity Lips of the Year award.
The blonde bombshell, who received
huge support from Facebook fans,
commented: “I’m very flattered to have
won this award. Being a presenter means
my lips always need to be looking good so I
make a real effort to look after them – lip
balm is a definite handbag essential for me.”
The brand added: “Georgie is a great
example of just how good your lips can
look with a little bit of care and attention
and we are thrilled to give her this title.”
N E W S
RYAN ACCEPTS BOSS
PROPOSAL
Ryan Reynolds, star of 2009 box
office hits The Proposal and
X-Men Origins: Wolverine, will be
appearing as the new face of Boss
fragrances for his latest role.
The Canadian actor, who is
married to Scarlett Johansson,
has signed a deal to front a new
Boss scent, which will be released
later this year.
Reynolds said in a statement:
“Boss is a brand that not only
represents classic style and
sophistication, but inspires men to
work hard, embrace opportunities
and strive for success in all aspects of their lives. I’m honored
Boss invited me to be the face of its new men’s fragrance.”
Thomas Burkhardt, global marketing director for Hugo Boss
Fragrances at Procter & Gamble, added: “[Ryan] perfectly
captures the ethos of the brand. He is stylish, dynamic and
confident with a tenacity and determination that make him an
ideal role model of modern success.”
Cheeky
CatWalk
show for
Sanex
Forget the emperor’s new
clothes! Sanex will be
letting skin speak for itself
at a catwalk show with a
difference.
The CatWalk for Skin show
will bypass the latest
fashions and instead
showcase healthy skin, as
‘dressed’ by world body
painting champion, Carolyn
Roper. The initiative will
debut at this year’s Vitality
Show, with twice-daily
showings in the Sanex Style
Theatre at the Earl’s Court
event from March 18 to 21.
CatWalk for Skin will help
launch the British Skin
Foundation’s Walk for Skin
campaign, which is also
supported by Sanex and
sees charity walks raise
money for the BSF’s ongoing
research into skin disease.
Sanex, which has worked
with the BSF since 2005, will
be at stand B510 in the
Vitality Show’s Beauty Zone.
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N E W S
See the light!
Customers can ditch the costly
salon waxing trips or constant
razor purchases thanks to a new
semi-permanent home hair removal
system from Remington.
As the name suggests, the i-Light is
a light-based hair removal gadget that
uses intense pulsed light to leave skin
hair-free for up to 12 weeks.
The device, which uses technology
that was previously only available in
the salon, emits light energy for quick,
painless and long-lasting hair removal.
Melanin in the hair follicle absorbs
the light energy, suppressing hair’s
re-growth to leave
skin silky smooth.
The system offers
long-term hair
reduction for legs,
underarms, bikini lines,
chests, backs, shoulders and arms.
The i-Light is suitable for him and
her, and it can be hygienically shared,
so the price tag of £349.99 can be split
between partners or even friends!
With every purchase, too, customers
will receive a free beauty treatment,
plus the chance to win a spa weekend.
✆ Remington: 01784 411 411
Smells like teen spirit
Wilkinson Sword has revealed its latest tactic to target the
teen market: the affordable Xtreme 3 Beauty Coconut Dream.
Building on the success of the Xtreme 3 disposable line, the
new variant has been modernized with a curvier handle that is
scented with Hawaiian Tropic’s renowned coconut fragrance
(which customers can try by scratching and sniffing the panel
found on-pack). The shaver promises to leave skin fuzz-free
while the two lubricating strips enriched with soothing
vitamin E, aloe vera, jojoba and shea butter leave skin
moisturised and silky smooth.
The packs include four handles in two feminine colours
priced at £4.49. Also, look out for the new Extra 2 Beauty Colors
razors which feature multi-coloured handles for on-shelf appeal.
✆ Wilkinson Sword: 01494 533 300
Collinge celebrates
a century in hair
Celebrity snipper and award-winning stylist
Andrew Collinge is celebrating 100 years of
hairdressing by the Collinge family with the
launch of a new line of shampoos and
conditioners.
The range has been reformulated with
luxuriously rich formulas and fresher
fragrances to leave hair looking and smelling
gorgeous. Variants include Moisture & Protect,
which is enriched with almond and cashmere
keratin to help tackle dry hair, Smooth and
Shine with satin silk extracts to tame unruly
locks while Lustrous Brunette and Illuminating
Blonde inject life back into colour, leaving it
healthy and bright.
As with all Andrew Collinge salon shampoos
and conditioners, the products also contain UV
filters, which help to protect hair from the
daily elements. Available from next month,
prices start at £4.99.
✆ Alberto Culver: 01256 705 000
6
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* Gross media value

Soap
BEAUTYMAGAZINE’SCOLUMNISWRITTENBYJOSEPHINEFAIRLEY,
BEAUTYEXPERTANDCO-AUTHOROFTHEBEAUTYBIBLESERIES
Once upon a time, girly gossip and
magazine coverage were the very
best ways to hear about what
was hot ‘n’ happening in the
beauty world. You’d be standing in the
Ladies, see your best friend whip out the
latest and greatest Rimmel mascara or
Revlon gloss – and make a detour to Boots
en route for work next day. Beauty editors
were the other reliable filter for everything
new and interesting: all-seeing, all-slathering,
all-spritzing, communicating what was
actually worth discovering (from the
thousands of products launched each year)
in the pages of glossies and newspapers.
TWEET YOURSELF
But today, any beauty hound who wants to
keep her finger on the pulse-point of the
beauty world is also eyelash-glued to social
media like Twitter, Facebook and YouTube.
(Frankly it’s a miracle anyone ever gets any
work done.) Take Twitter, for example: key
the words ‘Max Factor’ or ‘Lancôme’ into the
search box on Twitter, and you will be almost
deafened by the cacophony of ‘tweets’ being
exchanged about those brands – both good
and bad. (Nobody tweets about anything
they feel indifferent about!)
Cannily, beauty brands are also using
Twitter themselves to spread the word – in
the blink of an iPhone – about new offers,
launches, exclusive-to-Twitter competitions, or
simply alerting ‘followers’ to prizes offered on
their websites. (Including one particularly
hilarious comp from – who else? – Soap &
Glory, inviting fans to ‘Come Clean’ and ’fess
up to something they felt guilty about.
Entries featured one from a Soap & Glory fan
about keeping three men in different
locations waiting for a date on the same
night while the ‘confessor’ made up her
mind who to go out with, and another from
box
Word of mouse:
THE NEW BEAUTY AUTHORITY
a girl who took her sister’s Tiffany & Co.
engagement ring without asking, wore it and
lost it. Hmmm. See what I mean about not
getting any work done...?) Even more
interestingly, talented make-up artists like Lisa
Eldridge are ‘tweeting’ about trends and
products they love. (Although be conscious
that sometimes, they are tweeting about
brands who sponsor them for shoots or
catwalk shows.)
IN YOUR FACE(BOOK)
Meanwhile on Facebook, haircare, skincare,
bodycare and fragrance companies are taking
the opportunity to create ‘fan’ pages – which
basically translate to free advertising – to
which devotees can sign up in order to hear
the latest news about the brand. Avène,
Bioré, Origins, Maybelline, Beauty by
Arbonne, Estée Lauder – you name it, they’re
on there, again updating Facebook fans about
launches or dreaming up clever ways to
recruit new ‘fans’. Neom Luxury Organics, for
instance – creator of organic candles and body
products – recently offered generous random
prizes to anyone on its fan list if the fan total
hit 600 within 72 hours (from around 300 at
the time the competition launched). The tally
far, far exceeded that by the required
deadline. And those new followers are now
alerted to special offers (such as a free candle
with orders over £30 for Valentine’s Day), or
invited to take part in a mini poll that tells the
brand whether fans buy it because it’s
organic/for the fragrances/the treatment
benefits and so on. Very savvy.
On YouTube, too, beauty’s becoming quite
a phenomenon. But frankly, all it takes is a
webcam and a make-up bag and just about
anyone can post a tutorial on there. Some –
like those by Lauren Luke – are worth
watching. Many absolutely aren’t (although I
did snort with hysterical laughter at one
teenager’s Avatar make-up tutorial, which is
an extremely amusing way to spend 3.08
minutes, let me tell you).
‘
These days, any
beauty hound who
wants to keep her finger
on the beauty pulse is
eyelash-glued to social
media like Twitter,
Facebook and YouTube.
‘
(ANTI)SOCIAL MEDIA
Now, I’m all for ‘people power’. I think it’s
great that opinions are being swapped, and
that there’s a veritable dawn chorus of
‘beauty tweets’ out there which enable
thoughts about brands, their products and
their customer service to be expressed. But it’s
also important to remember, at the end of the
day, that not everyone is an expert, and that
in the social media universe there’s also
plenty of bad advice, grudge-driven
comments (often from rival brands) – and
even whispers of celebs being paid by some
brands to mention products in their own
tweets. Which means that, just as in other
media, there are opinions you can really trust
– and some you should take with a pinch of
salt scrub. Just as you might politely ignore an
aunt’s fragrance advice, but instantly fork out
for a girlfriend’s mascara recommendation, or
favourite beauty editor’s best buy bronzer.
And guess what? Some of us beauty editors
are Facebooking and tweeting, too…!
Look out for Jo Fairley’s Beauty Bible fan
page on Facebook, or follow Beauty Bible at
@Beauty_Bible on Twitter.
8
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7

B E A U T Y
T R A I N I N G
Join
WANT TO BE A
the
SKINCARE
club!
EXPERT?
Beauty Magazine has joined forces
with Johnson & Johnson Beauty
Care brands to launch a unique
club offering you the chance to
improve your skincare knowledge and
boost product sales in-store.
CLUB BENEFITS
Join up to Club Dermacie this month and
as part of your membership, we’ll give
you a series of five training booklets to
hone your understanding of the skincare
sector, as well as the opportunity to try out
new products yourself.
tips on selling self tan – and all the hints
your customers will need for perfect
application – as well as link sales
suggestions to boost takings at your tills.
HOW TO JOIN
A registration card is attached to the
outside of this month’s Beauty Magazine.
Simply fill in the card and send it back to
us (postage is free!). If more than one
person in your store wants to join, make
sure you list all of your details – or you can
email us with them. We’ll then send out a
welcome pack and the first module.
HOT TOPICS
Working alongside
experts from Piz Buin,
RoC, Neutrogena, Aveeno,
Clean & Clear and T-Gel,
we’ll be covering the
following topics:
■ Suncare
■ Everyday Skincare
■ Teen & Young Skincare
■ Anti-Ageing
■ Dry Skin & Skin Health
BE AN EXPERT
By completing the training, you can gain
accredited certification and qualify as a
Dermacie Expert Skincare Advisor. We’ll
also send you promotional materials to use
in your pharmacy to let your customers
know that you’re the best source of skincare
information and advice.
SNEAK PREVIEW
For our first module, we’ll be looking at
Suncare. Covering sun protection, as
well as aftersun and self tan, you can
make sure you’re ready for the sunny
season with this guide to
understanding
how sunscreens
work and how to
recommend the
best products for
your customers.
We’ll be
unravelling the
jargon and
ensuring you
can help your
shoppers sort their UVAs from
their UVBs and their SPFs from
their DHAs. There will also be top
HOW IT WORKS
There are three membership levels of
Club Dermacie:
1. Complete module one, and you’ll
become a member.
2. Complete the first three modules, and
your pharmacy becomes an official
‘Dermacie Centre’.
3. Complete all five modules and both
you and your pharmacy become a
‘Dermacie Expert’.
WHAT YOU’LL GET
■ A personalised membership card that
entitles you to exclusive product samples.
■ A certificate that you can proudly
display in your pharmacy for each
module you pass.
■ A Club Dermacie ‘Expert’ badge once
you have passed all five modules.
■ A series of window posters to advertise
your skincare excellence to customers.
■ A pre-written press release that you
can send to your local paper to let them
know about your new skincare
expertise in-store.
■ Entry into the Club Dermacie Consultant
of the Year award, which has a top prize of
a £2,000 spa holiday.
CLUB DERMACIE
EXPERTS IN PHARMACY SKINCARE
8
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Making
pharmacy
THE NO.1
DESTINATION
for skincare
advice!
The experts from RoC, Piz Buin, Aveeno,
Neutrogena and Clean & Clear have
joined forces with Beauty Magazine to
offer readers the opportunity to sign up
to this exclusive new training initiative to
help boost your skincare sales and
expertise.
JOIN CLUB DERMACIE TODAY AND GET:
● A series of 5 accredited modules to hone your
knowledge and expertise
● Club Dermacie Membership card for access to
exclusive product samples
● Promotional materials for your pharmacy
● The opportunity to be acknowledged as an
‘Expert in Pharmacy Skincare’
To become a member for FREE please
complete the registration card that came
with this magazine or email your details to
clubdermacie@beauty-magazine.co.uk
You can also call the Club Dermacie
support line on 01284 717682 if you want to
find out more.

S T A R
S T Y L E
GET THE LOOK
George Clooney has always been able to conjure up The Perfect Storm on a red carpet, and
the 48 year old Oscar-winning actor and director has won over an army of female fans with
his good looks. Help your male customers look just as sharp with the following products…
Hair: George’s salt
and pepper locks
prove grey hair can
definitely be sexy.
Just for Men Touch
of Grey helps older
gents gradually
blend away some,
but not all, of the
grey. The pre-mixed formula comes in
a tube with a comb attachment for
an easy five minute application that
lasts for up to six weeks.
Face: Mature skin needs
more hydration, so
suggest your customers
try a natural product like
A’kin PureMAN Visibly
Fit 24 Hour Moisturiser.
Hydrolysed oats lock in
moisture while vitamin E
targets wrinkles and panax
ginseng root extract stimulates skin to
leave it feeling refreshed and recharged.
Eyes: Do your customers
need to fake a good night’s
sleep? Then make sure they give
this nifty gadget a whirl! L'Oréal
Paris Men Expert Hydra Energetic
Eye Roll-On is enriched with vitamin C to
reduce the appearance of dark circles while
the ice cool formula refreshes eyes.
Teeth: George knows that a
bright white smile is essential if
you’re going to make it in
Hollywood! Pearl Drops
Hollywood Smile Whitening
Toothpolish
promises to
make pegs
two shades
whiter in just
three weeks
without the
use of harsh
abrasives or
an acidic pH.
Beard: Only a few weeks ago,
George had a full beard. As and
when any of your customers
decide to get rid of the face fuzz,
they’ll need a good shave prep.
Clinique Skin Supplies for Men
M Shave Aloe Gel is oil-free and
foams to a rich lather that helps
cushion skin and calm razor burn
for super-smooth chops.
Body: Between
acting, directing and
his humanitarian
commitments,
George doesn’t get
much time to
recharge. Tell busy
customers to take
Wellman to keep them from getting run
down. The magnesium and vitamin B complex
releases energy from food and features
additional nutrients for a healthy balance.
10 b e a u t y m a g a z i n e
m a r c h 2 0 1 0
Image: Daniele Venturelli / Rex Features

PROMOTION
freshen up your
merchandising with Dove
For Dove, providing deodorants that offer consumers underarm skincare and
freshness, as well as efficacy, is hugely important. In our second instalment of
Dove Cares for Your Business, we’ve teamed up with Beauty Magazine to bring
you some top tips on how to freshen up your merchandising to maximise
productivity and profitability in your store…
Win
a year’s supply of deo
plus a pampering day
for 2 at Dove Spa in our
fabulous competition
Tip One
“It’s important that
customers can find the
products they want easily.
We stock bestsellers at eye
level or just below – and we
often put new products or
those on promotion at the
front of the store or by the till,
which always boosts sales.”
Peter Griffiths from Cwmfelin
Pharmacy, Swansea
Range Assortment – Limited space makes it difficult to decide what to stock
– but the bestsellers in each category are must-haves. Shoppers navigate using
signpost brands – including Dove and Sure in your deodorants range will
appeal to shoppers looking for brands they know and trust. It’s also worth
stocking your local customers’ favourite products to encourage repeat visits.
However, ensure your range assortment matches your available shelf space.
Typically, 80% of sales come from 20% of brands. Too much choice can lead
to high storage and stock costs, as well as customer confusion,
whereas too few products may mean you lose out on both planned
and impulse sales.
Tip Two
Availability – Make sure you keep your shelves well stocked –
customers can’t buy something that isn’t in your aisles, and
there’s nothing worse than an empty shelf and a lost sale! Flagging
bestselling brands can also lead to impulse sales, so make the most
of this opportunity by keeping shelves full and
double faced.
Tip Three
Space Management – Try to put relevant
categories next to each other in-store. Placing
deodorants next to skin cleansing or impulse
products near to the till will maximise your space.
On shelf, ensure you allocate sufficient space to the
bestsellers, so they remain in stock when shoppers
want them. A clear and logical layout gives customers
an easier shopping experience and vertically blocking
by sub category will help them to make their product
choices quickly. Bestsellers should be placed at eye level.
Dove Go Fresh deodorant has teamed up
with Beauty Magazine to help freshen up
your deodorant sales in 2010. Five lucky
Beauty readers can win a year’s supply of
Dove Go Fresh, and every entry will be
included in a prize draw to win a
pampering day for two at a Dove Spa, as
well as a lavish lunch.
Dove Go Fresh deodorants come in three
fresh, nature inspired fragrances that
contain natural ingredients and help
women recharge, cool off and wake up.
The range also combines 48 hr protection
that allows skin to breathe with a light,
fresh sensation and leaves underarms
moisturised and cared for.
The range includes three fragrances:
Fresh Touch Cucumber & Green Tea,
Energising Grapefruit & Lemongrass and
Cool Waterlily & Freshmint.
To be in with a chance of winning a year’s
supply of deodorant and the pampering
day at a Dove Spa, all you need to do is
answer the following question:
Which of the following is not a
variant of Dove Go Fresh deodorant?
A) Cool Waterlily & Freshmint
B) Strawberries & Watermelon
C) Fresh Touch Cucumber & Green Tea
Send your answer, along with your name, phone
number and address to dovegofresh@beautymagazine.co.uk,
or post your entry to: Beauty
Dove Go Fresh Competition, Beauty Magazine,
207 The Linen Hall, 162/168 Regent Street,
London W1B 5TB.
Good luck!
Terms & conditions
1.Open to UK retailers and their employees aged 18+.
2. Employees need permission of employer to
participate. 3. Closing date: 14.5.10. 4. One entry per
person. 5. First correct entry drawn from all entries
received by closing date will win a pamper day for
two at a Dove Spa. 5. First five entries drawn on
28.02.10, 31.03.10, and 30.04.10, will win two cases of
Dove Go Fresh.
For full terms and conditions send an email to
beauty_dovegofreshcomp@clarioncomms.co.uk
b e a u t y m a g a z i n e
m a r c h 2 0 1 0 11

R E A D E R S ’ P A G E
YOUR
Take
On this page, it’s all about you!
Give us your views, and get your
hands on some fab free products!
Beauty BrainTeaser
Solve our puzzle & Win!
Go to www.Beauty-Magazine.co.uk/Competition
next month to see the correct answers!
Across
01 - Light haired (6)
03 - Hair ___: these are used for
control (6)
07 - Fatty tissue causing lumpy
skin (9)
09 - Chosen (8)
10 - Small swelling in the eyelid (4)
12 - Aches (5)
13 - ___ Noir: red wine grape (5)
17 - Styling substance (4)
18 - Decoration (8)
20 - Application of medical care (9)
21 - Make-up remover or beauty
aid (3,3)
22 - Shapes and fashions (6)
IN ASSOCIATION WITH
Down
01 - Indication of a knock (6)
02 - Fragile and easily spoiled (8)
04 - Physical suffering (4)
05 - Overhead wash (6)
06 - Thick soft quilt (5)
07 - Used to change your hair
shade (9)
08 - Outgoing type of person (9)
11 - Tough flexible fibrous
tissue (8)
14 - Place of work (6)
15 - Honesty (5)
16 - Undue pressure (6)
19 - Type of Greek cheese (4)
This month one lucky reader can win a batch of beauty goodies worth £35 by solving this crossword. You can submit your answers
easily via both text and email. Text BEAUTY followed by a space followed by the answers to 4 down & 20 across to 60066* or email
the answers plus your contact details to Gemma@Beauty-Magazine.co.uk.
* texts are charged at your standard network rate only
GIVEAWAY
Looking for a hit of
natural goodness for
your skin? Then this is
the giveaway for you!
Dr. Wendy’s cleansers
contain kiwi fruit,
apricot, avocado,
lemon geranium and
tea tree to nourish
and care for skin. The
New Zealand skincare
brand is 100 per cent
botanical and leaves
skin feeling fresh and
moisturised.
We’ve got 10 products up for
grabs. For your chance to win,
send a postcard to Beauty
Magazine/Dr. Wendy’s, or text
BEAUTY followed by a space
followed by DR WENDY’S to
60066.
Please send all postcards to:
207 The Linen Hall,
162-168 Regent St,
London, W1B 5TB.
YOUR LETTERS
Thanks for all your letters.
Clearly ‘miracle’ creams do
still draw people into store –
and some are proving that
they’re worth it. Here are our
favourite letters…
WIN!WIN!WIN!
As always, the most
opinionated letters will be
published. This month, the
best three will win electrical
face mask, MaxiMasque.
Designed for various skincare
treatments from anti-ageing,
deep cleansing and
moisturising to removing
make-up,
after sun
care and
facials, this
gadget is
worth a
whopping
£49.50!
Be it a moisturiser, a mascara or a self
tan, I firmly believe that miracle claims
still entice customers into stores. The
launch of Garnier’s latest Caffeine Eye
Roll-on had customers phoning our
store desperate to reserve stock – and
who could forget No7 Protect &
Perfect, which had customers
queuing around the block! However,
in such a competitive market I think
companies have to live up to their
claims – underperforming is not an
option. When it comes to selling such
products the trick, I have found, is
educating customers to understand
that they won’t see results overnight.
Nicola Blant
Boots, Chesterfield
I think women will always buy into a
product that claims to magic away
wrinkles and lines. They’ll give it a try,
just in case it works – but they may
only buy it once. Some products are
overpriced, but it’s up to customers
to decide if they underperform.
Companies will soon know if their
products aren’t up to scratch because
they won’t be getting repeat orders
from retailers.
Pat Roberts
Nicholson’s Pharmacy, Widnes
Customers always tend to try ‘miracle
cure’ products. They seem to work
really well as long as you keep using
them. However, the minute you stop,
you go back to the same lacklustre
hair or skin you originally had! So at
the end of the day, I would say yes,
they are over-hyped and overpriced.
Uzma Chaudhry
Independent pharmacy, Oxford
Any product that is clinically proven,
researched and trialled offers hope to
customers and entices them into store.
Some products receive too much hype
Do keep your emails coming in. This month we want to know:
– but every now and then, miracles do
happen without taking advantage of
customers’ faith or their pockets.
When Horizon said that No7 Protect &
Perfect was clinically proven to reduce
the signs of ageing, no one could
have imagined the thousands of
phone calls we got, the queues
outside stores or the frantic
manufacturing to ensure waiting
customers were happy. Sales remain
phenomenal. Other products like Lift
& Luminate and Garnier’s Eye Roll-on
are also in hot demand.
Val Sherrington
Boots, Chesterfield
What woman would not part with a
few pounds for a miracle anti-ageing
product?! It is still a lot more
affordable than a face lift, and if it
makes you feel pampered, why not?
Sian Jackson,
Boots, Seaton Sluice
Do men really spend as much as women on their grooming regimes?
(See p5.) Or do guys in your store still just grab the basics and go?!
Email me at
Cara@Beauty-Magazine.co.uk
Congratulations to everyone above, who won some Mark Hill haircare goodies.
12 b e a u t y m a g a z i n e
m a r c h 2 0 1 0

*Gross media value.

R E A D E R
I N T E R V I E W
Beauty CV
Name: Tina Lake
Store: Boots, Peterborough
Position: Fragrance & beauty consultant
Awards: Haircare Advisor of the Year
Extra training: City & Guilds qualification
in hairdressing and colourants
Sponsored by:
What is the most rewarding part of your job?
I love making people feel good – and hair is
very important to women. If I can help them
achieve great hair then it’s very satisfying to
know that this will really boost their confidence
and self-esteem.
How do you approach and advise
customers in-store?
If I see someone standing in the aisle looking
puzzled I will approach them and ask
if they need any help. I assess their
needs and ask questions relating to
their hair type, any problems they
have been experiencing and what
products they have been using. I will
then start by recommending products
to get their hair in good condition
and go from there.
How many times a week should
customers be washing their locks?
It really depends on the hair type and
the customer’s preference. Generally it
is advised to wash hair every other day – so I tell
customers who wash their hair on a daily basis
to opt for a gentle shampoo that won’t leave
any residue, or advise using a dry shampoo to
revive limp hair.
What hair trends are you seeing in-store?
I remember poker-straight hair being a very big
trend about five or six years ago, but now
everyone seems to be looking for curls and
volume. To achieve this look I suggest using
volumising shampoos, mousse, and hairspray
to fix styles.
How can people give their hair a
quick boost?
Using a temporary colour is a great way to liven
up dull hair without damaging it as it washes
out after eight to 10 shampoos. Coloured hair
needs to be washed with colour-specific
14 b e a u t y m a g a z i n e
m a r c h 2 0 1 0
Talking
WANT TO KNOW WHAT IT TAKES TO BE AN A-1 ADVISOR?
BEAUTY MAGAZINE’S GEMMA HUCKLE CATCHES UP WITH OUR
NEW HAIRCARE ADVISOR OF THE YEAR, TINA LAKE
shampoos, especially
blonde hair as it can turn
yellowy from air pollution.
Shop
How do you deal with
customers who have embarrassing
conditions like dandruff or hair loss?
I try my best to put them at ease and let them
know that these conditions are very common
and they’re not the only people suffering. I will
recommend products to help
reduce the symptoms, and if
they are really worried I will
tell them to seek advice from
a doctor.
Do you think that celebrity
faces sell more products?
Yes, but I think that celebrity
hairdresser ranges sell even
better as people have more
faith in products that harness
a high level of expertise.
Do you think celebrity hairdresser ranges
are up to scratch and are they successful in
your store?
Yes they do the job, but I think they are popular
mainly because the ranges offer a good choice
of products and have diverse treatments for
different hair types. However, for customers
strapped for cash, I think good results can still
be achieved with cheaper lines.
How do you think the haircare market
has changed in the 19 years you’ve been
behind the counter?
Women are a lot more wary of what they use,
more conscious about ingredients and seek
more advice from advisors in-store. However, I
still find that men don’t have the confidence to
ask for advice and instead either grab anything
on the shelf or get their partner or mother to
buy their haircare for them.
My top 5...
HAIRCARE
PRODUCTS
■ Charles Worthington Front
Row Refresh & Revive Dry
Shampoo: It’s great for
popping in a handbag and
really handy when you don’t
have time to wash your hair or
just need a quick freshen up.
■ L'Oréal Paris Elvive
Full Restore 5 Masque:
I always recommend
hair masks as a great
treatment for people
that style their hair a lot.
■ Herbal Essences
Uplifting Volume Shampoo &
Conditioner: Adds volume
without weighing hair down,
while the nectarine infusion
makes hair smell lovely.
■ Pantene
Pro-V Nature
Fusion
Moisture
Balance
Shampoo:
The botanical plant
extracts help strengthen hair
and lock in moisture.
■ L'Oréal Paris Studio Line
Silk&Gloss Fixing Mousse:
Great for difficult hair as it
fixes styles and adds shine
without leaving a residue.

M O T H E R ’ S D A Y G I F T S
Mum’s the
word
Most of the year, we take them for granted. So
help your customers show how much they care
– for one day at least – by pointing out some of
these great Mother’s Day gifts, says ATEH JEWEL
There’s no one more deserving of a
‘thank you’ than mums. So help
your customers treat them this
March 14 by picking out the
perfect present from your shelves.
Mother’s Day equals big beauty business
and according to Lauren Cohen, national
account controller for Lancôme, “after
Christmas and Valentine’s Day, the weeks
preceding Mother’s Day have the biggest
seasonal uplift in the year for the premium
beauty industry. Skincare sales naturally
benefit from the gifting period, however it’s
fragrance sales which really overperform,
increasing by over 50 per cent on the
previous week’s sales”.
But choosing the right gift isn’t always
easy. Every beauty hall and shop floor has
a huge array of skincare and fragrance
choice, which can be overwhelming. So
check out this guide to helping customers
pick out the ultimate present…
CLASSIC MUMS
Traditional, and perhaps older, mothers
often love vintage style and elegant
beauty products with a sense of
heritage. Advise shoppers after
Mother’s Day gifts for this type of lady
to look out for sophisticated floral
fragrances, anti-ageing skincare and
practical gift sets.
RECOMMEND
Crabtree & Evelyn, Rosewater
Essentials – Any mother will feel
pampered with this gift set, which
contains a high quality distillation of
rose petals and pure water. It features a
Rosewater Bath & Shower Gel, Hand &
Body Lotion and Hand Therapy, all
contained in an elegant travel bag.
Yardley London, English Lavender
Eau de Toilette – English lavender
has been associated with
Yardley since 1770. This
classic signature fragrance
is fresh and delicate,
capturing the soothing
qualities of lavender as
well as a hint of musk.
English Rose and Lily of the Valley are
also available – and the bottle will look
stunning on any traditional mother’s
dressing table.
Good Skin Labs, Sculptinex Instant
ReSculpting Face Treatment – When
used morning and night along facial
contours, this anti-ageing skincare
treatment promises to resculpt, lift and
firm. It works to boost the skin’s own
natural collagen production with a
cocktail of ingredients including
resveratrol, a potent antioxidant
found in the skin of red grapes
and wine.
Calvin Klein, Eternity for
Women – Classic, but with a
youthful vibe, Eternity ads
famously depict a perfect family
scene. So what better gift for
mothers than this timeless floral
fragrance? Featuring notes of
freesia, mandarin and sage in its
top, lilies in its heart and a
sensual base of woody amber,
it’ll make your customer the
favourite child…!
16 b e a u t y m a g a z i n e
m a r c h 2 0 1 0

M O T H E R ’ S D A Y G I F T S
NEW MUMS
With long, sleepless nights and a new
baby to look after, a new mum needs
lots of nurturing and pampering bath
and body products to help soothe her
frazzled nerves. You can also advise
customers to buy brightening and
nourishing skincare and cosmetic
products to help banish any dark
circles and sallow skin, making this
new mum feel like a yummy mummy!
YOUNG, FUNKY MUMS
This mother knows her beauty products
and loves the coolest brands on the
market. She is a beauty hound and can
tell the difference between an antioxidant
and an essential oil. Customers should be
advised to pick out trend-led beauty
brands, good quality, quirky skincare and
pampering spa products.
RECOMMEND
Chloé, gift set – The definition of a
fashionable fragrance, this
stylish floral
scent will
make a great
centrepiece for
any dressing
table. Based
around the
classic rose, Chloé
boasts bright opening notes that mellow
into a rich, sensual heart of flowers and
a base of amber and woods. Containing
a 50ml edp and 100ml body cream, this
set makes a great ready-made gift.
Botanics, Box of Treats – Any mum
can create a luxurious at-home spa with
this gift set, which contains a skin
softening body wash, nourishing body
butter, enlivening body polish and a sisal
buffer to leave her skin feeling silky soft
and pampered.
Soap & Glory, Mighty Mouth Lipcare
& Plumping Kit – This fun lip kit
contains a Smooth & Soften Lip Stick
and a Super Filling Lip Shine balm. The
double-ended lipstick should be used
to help exfoliate dry lips and give them
an overnight
softening
treatment, while
the tinted Super
Filling Lip Shine
can be used
during the day
to plump lips and
give them a sexy pout.
Clinique, Beyond Luxury – This gift set
contains a 25ml Aromatics Elixir perfume
spray and 75ml Aromatics Elixir body
cream, containing sensual notes of rose,
jasmine, ylang ylang and vetiver – which
will help any young, funky mum stand
out in a crowd.
RECOMMEND
Organic Surge, Overnight
Sensation Night Cream – This
luxurious cream helps skin look like
it’s had a good night’s rest. At night,
the skin is most receptive to
nourishing ingredients such as the
shea butter, glycerin, aloe vera and
organic rose geranium essential oil
found in this skin brightening cream.
Tisserand, De-Stress Bath Oil –
Help balance a tired mind and spirit
with organic lavender, comforting
organic marjoram and organic
mandarin. This calming bath oil will
leave any new mum feeling relaxed
and nurtured.
Jurlique, Baby’s Calming Massage
Oil – This relaxing body oil can be
used on both mother and baby for a
soothing body massage. Calming
chamomile and lavender will help
restless babies get a peaceful night’s
sleep, while the jojoba oil and vitamin
E will also help reduce the look of
stretch marks on any new mum.
Corn Silk – New mums won’t have
time for complicated cosmetic
regimes – but this skin-perfecting
powder will help them freshen up
tired faces in a flash. Containing
minerals and light-diffusing particles,
Corn Silk works to smooth skin and
control any shine for long-lasting
complexion perfection that’s worthy
of any yummy mummy.
b e a u t y m a g a z i n e
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17

Bumble and Bumble
Style
H A I R C A R E
This season’s catwalk hairstyles
are hitting the high street.
JOCELYN BAILEY checks out
what’s going to be hot –
files
and what products you can
recommend to get the look
BRAIDS
Plaits and braids – sometimes high
on the head, sometimes low and to
the side – appeared at loads of
spring/summer fashion shows, including
Emanuel Ungaro, Roberto Cavalli,
Lacoste, Peter Som and Nathan Jenden.
WHAT THE EXPERTS SAY: Aaron
Blondell of John Carne Hairdressing
says: “Distressed bohemian braids worn
loosely over one shoulder are key”.
What’s more: braids suit all hair types,
Toni&Guy Straight &
Shine Smoothing Balm
is lightweight and can be
used on either damp or dry
hair to create a sleek finish.
Perfect for keeping plaits in
place, it also boasts an antihumidity
agent to combat
frizz, while smoothing and
sealing cuticles.
from poker-straight to curly and frizzprone,
so long as the hair is long enough.
GETTING THE LOOK: Tell customers to
start with a lightweight styling cream to
add control, then follow by rough-drying
with the fingers and sprinkling mattifying
powder through the lengths. They should
start braiding from the mid-lengths, advises
Richard Thompson, international creative
director of Mahogany Hairdressing. “Plait
loosely, getting tighter towards the ends.”
PRODUCT HELP: Andrew Barton Gloss
Boss Defrizz Shine Serum and Toni&Guy
Straight & Shine Smoothing Balm both
help de-frizz and prepare hair for plaiting,
while Lee Stafford Matt Stylee Matt Fat
Powder provides a fashionably matt
texture. For heat styling, Andrew Collinge
Super Slim Digital Straighteners feature
tourmaline-ceramic plates for ultra-sleek
plaits, or the Remington Genius has
longer-length plates for speedier
straightening.
UPDOS
2010’s updos are looser than last year’s
sleeker, polished styles. These more
relaxed versions of twists, wraps, buns
and rolls featured at Zac Posen, Vera
Wang, Erdem, Malandrino and Felipe
Oliveira Baptista.
WHAT THE EXPERTS SAY: Charles
Worthington favours the east-meets-west
kami knot (kami is Japanese for hair),
which is created from a low ponytail that
is twisted and tied into a knot. His
technique is to apply liberal amounts of
salt spray to add guts and texture to
over-soft clean hair, before blasting dry,
creating a low ponytail and splitting it in
two in order to twist and tie each half
into a knotted bun-shape.
GETTING THE LOOK: Denise McAdam
says buns work best with unwashed hair,
but it’s possible to ‘fake’ it with plenty of
product – especially salt sprays. Sabrina
Michals of Bumble and Bumble says: “To
create a natural texture and enhance
natural wave before building an updo,
apply thickening hairspray to damp hair
and rough blowdry with your fingers.”
PRODUCT HELP: Charles Worthington
Front Row Rough & Tousled Salt Spray
adds guts and grip to over-soft hair, or
Tresemmé 24 Hour Body Sculpting
Spray Gel is a superb multipurpose
volumising and styling spray that even
resists humidity. The Denman Grooming
Brush is perfect for getting the hair up to
start with and, of course, for smoothing
it; the Kent Tailcomb tweaks those
twists, strays and odd ends, and Aussie
Aussome Volume + Gloss Hairspray
not only adds extra body and hold, but
brushes out super-easily too.
Toni&Guy
18 b e a u t y m a g a z i n e
m a r c h 2 0 1 0

H A I R C A R E
PONYTAILS
Bumble and Bumble
From high with lots of backcombing
over the head, to down low and sleek,
ponytails were all over the catwalks
again this year, including at YSL, Loewe,
Bruno Pieters and Monique Lhuillier.
WHAT THE EXPERTS SAY: The newest
way to wear ponytails is with volume on
top, so it’s time for customers to brush up
on their backcombing skills. Laurent
Philippon, Bumble and Bumble editorial
stylist, commented: “Height at the top of
the head is a flattering way to boost a
style. People often make the mistake of
not backcombing a large enough cross
section of hair. For extra volume at the
top of the pony, I backcombed all the way
from the front to the pony itself.”
GETTING THE LOOK: Neil Moodie, who
has also worked with Bumble and Bumble,
suggests: “To avoid any lumps in the back
of a ponytail, lean your head as far back
as you can when starting the style. Place
the palm of your free hand on the back
of your head to hold hairs in place, then
sweep the rest into the pony.”
PRODUCT HELP: Tommyguns
Miraculous Volumising Thickening
Styling Mousse and Toni&Guy
Boost-It Mousse both add body
and heat defence during drying.
Afterwards, the Tangle Teezer may
be an odd shape, but it’s brilliant for
backcombing; Mark Hill De-Frizz
Texturising Polish controls strays and
adds a slept-in texture to the tail itself;
while Lee Stafford Shine Head
Spray Shine adds lots of gloss instead
for a perfect pony finish.
Toni&Guy Boost-It Mousse
is part of a line inspired by
catwalk trends. Giving hair va
va voom volume and lift at the
roots, it’s ideal for adding
height to the head, while also
providing texture and definition
through the lengths. Add to
that its flexible hold to control
flyaways and it’s a hair hero
for this style.
BEACH HAIR
Toni&Guy
This year’s laidback surfer chic is less
about mess and more about side-swept,
rough-dried volume and texture, so it
suits shorter and mid-length hair as well
as long locks. It was seen at D&G, Prada,
Guy Laroche, Max Mara, Alexander Wang
and Diane Von Furstenberg.
WHAT THE EXPERTS SAY: Hair with lots
of natural texture and movement merely
needs surf spray and careful scrunchdrying.
For added waves, use rollers first –
or, as a nifty alternative, Laurent Philippon
suggests braiding and flat-ironing to seal
in the crinkles, before releasing and
teasing them into wavy effects. The
smaller and tighter each braid, the tighter
the waves will be.
Tresemmé Philips Salon Dry Hush
features a diffuser to enhance
volume for that effortless beach babe
vibe. It also boasts ion breeze
conditioning technology for frizzfree,
shiny hair, as well as six flexible
speed and temperature settings, plus
a cool shot to set styles. Said to be
the quietest dryer on the market, the
other bonus is it’ll blast her
hair, not ears!
GETTING THE LOOK: For hair with
natural movement, Angelo Seminara,
international creative director at Trevor
Sorbie, recommends: “Simply apply surf
spray to sections of dry hair and massage
in gently, then tip the head upside down
and scrunch.” Schwarzkopf Professional
ambassador Aaron Blondell, from John
Carne Hairdressing, suggests preparing
the roots to mid-lengths with mousse
instead. “And for dead straight hair, I
would suggest using a diffuser,” he adds.
“Once dry, gently spray with a volumising
hairspray for that sexy, bed-head finish.”
PRODUCT HELP: Trevor Sorbie
Professional Beautiful Curls Beach Hair
and Tommyguns Clever Curls & Waves
Texture Spray both create fabulous Giselestyle
waves; Denman ThermoCeramic
Rollers add curl and movement to
poker-straight hair; and Tresemmé Philips
Salon Dry Hush provides 2000W of fast
drying, complete with hair-caring ionic
technology. VO5 Extreme Style
MattPaste may be part of a new men’s
range, but it’s ideal for creating the
wind-blown beach look in shorter hair.
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I N N E R
B E A U T Y
THE
INSIDE-OUT
CLUB
As the old adage goes, it’s what’s on the inside that
counts. SARAH PURCELL checks out how supplements
can boost a beauty regime from the inside out
FOR HEALTHY HAIR
doctor. “For good hair growth the level
should be 50mcg/litre – many women have
less than this.”
Zinc – This is important for healthy hair
growth. Good dietary sources include seafood,
red meat, chicken, nuts and fortified cereals.
Protein – Keratin is the hair’s natural protein
and if you’re deficient in protein your hair
won’t look its best. Good sources are red
meat, poultry and fish.
Essential fatty acids – Low levels of these
can cause a dry, flaky scalp. Good sources are
oily fish, avocados and nuts.
While hair may be ‘dead’, the roots still
need the right nutrients to prevent
problems like dry scalp, thinning hair and
to keep it looking shiny.
“Hair needs a constant supply of nutrients to
keep growing, and is often the first part of the
body to show nutritional deficiencies,” says Dr
Leonard, GP and women’s health expert for
Seven Seas Femibion. “Apart from protein, the
most important nutrients are iron and zinc.”
VITAL NUTRIENTS
Iron – “Even slightly low levels of iron can
cause thinning hair and slow growth, and this
is a common problem in women, especially
those with heavy periods,” says Dr Leonard.
She recommends that customers with thinning
hair get their iron levels checked by their
SUPPLEMENTARY HELP
Wellwoman Tricologic (£34.95 for 60) –
Helps encourage hair growth by harnessing
biomarine extracts and antioxidants to nourish
follicles, amino acids L-lysine and L-cystine to
maintain hair strength and niacin for good
circulation to the scalp.
Pil-Food (£25.35 for 100) – Is a
treatment for thinning hair and hair loss. Its
formula includes sulphurated amino acids
(which help keratin formation and promote
hair growth), B vitamins and fatty acids as well
as essential minerals.
Florisene for Women (£14.95 for 90) –
Addresses hair loss and thinning and includes
iron, L-lysine, vitamin B12 and vitamin C.
Nourkrin Extra Strength (£49.95 for
60) – Works to restore hair growth. It includes
marine cartilage to reduce hair loss, silica,
horsetail extract and vitamin C.
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FOR GLOWING SKIN
Skin is our body’s largest organ and it
responds to what we eat. “Keeping it
nourished is a must if we want radiant,
glowing skin – and the good news is that
the whole body benefits too,” says Liz
Earle, skincare guru and author of Skin
Secrets (Kyle Cathie).
Healthy eating really will make
a visible difference to the skin.
“To look and feel its best, the
skin needs a well-balanced
diet – one that is based on
complex carbohydrates (to
give fibre and B vitamins),
some protein, especially oily
fish (which provides important
omega-3 fatty acids) and
those vital five daily portions
of fruit and veg, to give you a
wide range of minerals and vitamins,” says
Dr Rosemary Leonard. “To have a glowing
complexion your skin needs to be fed from
within, and no matter what creams and
potions you apply, if you are not eating
properly your skin will suffer.”
VITAL NUTRIENTS
Essential fatty acids – Omega-3 and 6 fatty
acids hydrate skin from the inside out. They
also help to maintain skin’s firmness and
elasticity. Oily fish like mackerel, salmon and
sardines are the best dietary source, while
supplement forms of fish oil, starflower oil and
evening primrose oil are all beneficial.
Antioxidants – These nutrients (found in
vitamins A, C and E, selenium, manganese and
zinc) play a major role in destroying free
radicals, which are responsible for skin ageing,
in particular loss of collagen. Vitamin E has
been dubbed the ‘young skin vitamin’ as it
helps skin to retain moisture and plumpness –
dry skin can often be a sign of vitamin E
deficiency. Vitamin C, meanwhile, is essential
for the formation of collagen, the skin’s
support structure. Fresh fruit and veg are the
best sources of vitamins A, C and E. A
supplement is useful for selenium, zinc and
manganese as they can be hard to get enough
of through diet alone.
NICELY NAILED
Collagen complex – This is found in many skin
supplements and is rich in amino acids, the
building blocks of natural collagen in our skin.
SUPPLEMENTARY HELP
Perfectil Plus (£16.59 for 30) – Is rich in
omega-3 and omega-6 fatty acids to
keep skin hydrated, Co-Q10 to
support skin cell metabolism and
lycopene and lutein to help
protect from UV damage. It also
provides essential micronutrients
to support skin, hair and nails at
a cellular level and doubles up as
a daily multivitamin.
Perfectil Platinum (£38.65
for 60) – Contains marine
collagen, which works to help
maintain skin thickness and
elasticity, as well as antioxidants
to protect against the signs of ageing.
Wassen Silica-OK (£6.95 for 30) –
Contains organic silica to stimulate the
production of collagen and elastin, as well
as vitamin B6 and zinc.
Efamol Pure Evening Primrose Oil
(£8.99 for 90) – Contains omega-6 and
gamma linolenic acid, which help hydrate skin.
Help: Clear Skin (£14.49 for 14
sachets) – This acne aid harnesses
ingredients to help
reduce the
development of
spot-causing
bacteria, while also
healing and
nourishing the skin.
Clinically proven to
show up to 95 per
cent reduction in
blemishes after just eight weeks, this
supplement should be taken twice daily.
Seven Seas Femibion Radiance (£9.99
for 30) – Includes vitamin C, zinc and niacin,
plus grapeseed and linseed oils to hydrate skin.
HealthAid HairSkiNail (£9.99 for 30) –
Includes amino acids to help repair and rebuild
skin cells, L-cystine for strong hair and nails,
biotin to reduce flaky skin, B vitamins, zinc
and antioxidants.
“Nail growth slows down when you don’t eat properly, or when you are stressed, and this
reveals itself as a ridge as the nail grows,” says Dr Leonard. “Nails require an
adequate supply of protein and calcium for strong growth, but it is a myth that
white spots are caused by calcium deficiency. The most common cause of white
marks is trauma, though occasionally they can be a sign of zinc deficiency.”
If customers feel their nails are suffering because
of poor diet, the best supplement to
recommend is one that contains a
wide range of vitamins and minerals,
including zinc and iron.
I N N E R
FOR DURING THE
MENOPAUSE
B E A U T Y
“Skin thinning really does occur with the
menopause and is partly due to the
decline in oestrogen. Skin quality is also
very much influenced by diet and certain
nutrients can affect it,” says Maryon
Stewart at the Woman’s Nutritional
Advisory Service, author of Beat the
Menopause without HRT.
Dry skin is a common problem in
menopausal women, and this is caused by
lack of oestrogen. Facial skin has a high
concentration of oestrogen receptors, and
oestrogen production drops during the
menopause.
VITAL NUTRIENTS
Phytoestrogens – Found in soy products,
nuts and oilseeds, phytoestrogens can help
relieve symptoms such as hot flushes.
Calcium – Bone density declines during the
menopause, so it’s crucial to maintain
healthy levels of calcium. Good sources are
dairy products and fish.
Vitamin D – Helps the body use calcium to
maintain healthy bones. Again, dairy and oily
fish are good sources.
SUPPLEMENTARY HELP
Solgar PM Phytogen Complex (£20.79
for 60) – Includes pueraria mirifica (PM), a
hormone-balancing herb with phytooestrogenic
properties.
Menopace Plus (£14.63 for 56) –
Contains soy isoflavones and flaxseed lignans
to help regulate hormones and green tea for
its antioxidant properties.
MenoHerb (£9.99 for 30) – Includes
black cohosh root to help deal with
menopausal symptoms such as hot flushes.
MenoSage (£7.99 for 30) – Contains
sage to help alleviate excessive sweating.
HealthAid Menovital (£9.99 for 60) –
Boasts a formula rich in soya isoflavones and
sage, which have oestrogenic properties, plus
vitamins C and E.
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Pictures courtesy: Piers Golden Photography
S O C I A L
DIARY
BEAUTY
W E B R I N G Y O U T H I S M O N T H ’ S E V E N T S & L A U N C H E S
PERFECT 10
FOR IN STYLE
Glossy mag In Style celebrated 10
years of its Best Beauty Buys with a
glamorous bash at the Berkeley Hotel
in London’s Knightsbridge. Products
which had won their category every
year since launch received Winner of
the Decade awards from In Style
editor, Eilidh MacAskill and guest
presenter, Claudia Winkleman, while
the rest of the 2010 winners toasted
their successes with a glass (or two!)
of Champagne!
Hairdresser Errol Douglas (L) and make-up artist Daniel Sandler (R)
2010’S PRODUCTS
OF THE YEAR!
Beauty Magazine was invited to find out
first-hand which products had been given the
nod by thousands of shoppers at the annual
Product of the Year awards ceremony.
Journalists and industry big guns gathered at
the bash in the Royal Opera House in London
to hear who had scooped the prestigious
accolades, while guest presenter and
comedian Chris Addison gave the audience
some very cheeky commentary.
Red alert! The winners have a joint snap on stage
TV’s Claudia Winkleman with celebrity snipper James Brown
Suits you! A writer tries out a new look with a hair weft
Clarins collects a Winner of the Decade award
Morning make-overs were a popular stop at the event
Top make-up artist Ruby Hammer at the bash
Sponsors John Lewis toast the night with a glass of bubbly!
THE WRITE
STUFF FOR J&J
Johnson & Johnson Beauty Care celebrated the
best in beauty at its annual journalism awards,
held at the Royal Institute of British Architects.
Despite missing out on the Best Trade Beauty
Journalist prize, for which she was shortlisted,
Beauty Mag editor Cara Whitehouse raised a
glass to the winners and caught up on the industry
gossip with fellow writers over a glass of bubbly!
Johnson & Johnson MD Vince Pender kicks the awards off
Anyone need any products? J&J has a few...!
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S O C I A L
Glamour girl! Beauty Mag’s Gemma Huckle at the event
Ready, steady... Starters! A bird’s eye view of dinner
SMART MOVE FOR CIG
Almost 300 of the pharmacy industry’s ‘great and
good’ gathered at the Birmingham Hilton
Metropole last month for the annual SMaRT
Awards. The prestigious event, hosted by Beauty
Mag publisher Communications International
Group and Numark, celebrated the best in sales,
marketing and retail training initiatives within the
industry. Beauty brand Vichy clinched a Best
Pharmacy Support gong, while GlaxoSmithKline,
McNeil Products, SSL International and Reckitt
Benckiser were among the other winners.
Chris Addison shows off some cheeky chappy charm
Red light zone! Guests enjoy dinner before the awards
AN ARTIST’S PALETTE FOR SCHWARZKOPF
Going for gold! The Gold Standard was the night’s theme
Beauty writers descended on London’s trendy Vanilla club for the launch of Schwarzkopf’s
latest colour collection, Palette. Twice British Colourist of the Year, Anita Cox McMillan,
joined the brand team to present the new range to journalists, before offering them colour
consultations. Makeovers and manicures were also available to get guests’ mornings off to
a beautiful start!
The Vichy training team pick up their SMaRT award
Anita Cox McMillan (in pink) with the day’s hair models
Anita Cox McMillan presents the new products to writers
Gold plated! The McNeil products team show off their wins
Best New Beauty Journalist, Poppy Lara (R), celebrates!
L-R: J&J’s Vince Pender with winner Anjana Gosai
David Mitchell collects McNeil’s Best Sales Force gong
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