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Beauty-Magazine.co.uk MAGAZINE J U N E 2 0 1 0 £ 3 . 2 0 Win prizes with our new readers’ page! Great grooming gifts for Father’s Day Jenson Button signs for Head & Shoulders
- Page 2 and 3: Stay ahead of the game as more of y
- Page 4 and 5: N E W S news in brief WHAT’S HOT
- Page 6 and 7: N E W WHAT’SIN • STORE P R O D
- Page 8 and 9: Soap BEAUTYMAGAZINE’SCOLUMNISWRIT
- Page 11 and 12: * Weighted Usage Occasions - GB onl
- Page 13 and 14: MENS SKINCARE? NO ONE IS MAKING A B
- Page 15 and 16: F A T H E R ’ S D A Y G I F T S T
- Page 17 and 18: P R O M O T I O N Drive sales with
- Page 19 and 20: Gucci Cosmetics & the catwalk Fashi
- Page 21 and 22: *Gross media value.
- Page 23 and 24: H O M E H A I R C O L O U R A N T S
- Page 25 and 26: M E N ’ S H A I R C O L O U R A N
- Page 27 and 28: PROBLEM: Ridged nails. Grooves and
- Page 29 and 30: A-LIST NIGHT FOR MVP AWARDS Beauty
- Page 31: Speed gently cleanses. Sweeps away
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MAGAZINE<br />
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<strong>Win</strong> <strong>prizes</strong> <strong>with</strong> <strong>our</strong><br />
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<strong>Great</strong> grooming<br />
gifts for Father’s Day<br />
Jenson Button signs<br />
for Head & Shoulders
Stay ahead of the game as more of y<strong>our</strong> customers swap their Mach 3 for Gillette’s most advanced shaving system,<br />
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*Fusion blade vol share IRI L12W/E 17th April 2010-05-07
<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
JUNE 2010<br />
So...? Sensual<br />
MAGAZINE<br />
J UNE 2010<br />
£ 3.20<br />
<strong>Win</strong> <strong>prizes</strong> <strong>with</strong> <strong>our</strong><br />
<strong>new</strong> readers’ <strong>page</strong>!<br />
<strong>Great</strong> grooming<br />
gifts for Father’s Day<br />
Jenson Button signs<br />
for Head & Shoulders<br />
E D I T O R I A L<br />
Editor<br />
Cara Whitehouse<br />
email: Cara@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7211<br />
Editorial Assistant<br />
Gemma Huckle<br />
email: Gemma@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7237<br />
Group Editor<br />
Carolyn Scott<br />
email: Carolyn@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7212<br />
Contributors<br />
Jocelyn Bailey<br />
Josephine Fairley<br />
Anjana Gosai<br />
Lee Kynaston<br />
Designer<br />
Tony Gummer<br />
Advertisement Director<br />
Carrie Culbertson<br />
email: Carrie@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7215<br />
Publishing Director<br />
Paul Beard<br />
email: Paul@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7236<br />
Head of Client & Education Training<br />
Lesley Johnson BSc MRPharmS<br />
Chief Executive<br />
Felim O’Brien<br />
Published by<br />
Communications International Group,<br />
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the editorial photographs in this issue are c<strong>our</strong>tesy of the companies of whose<br />
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A Communications<br />
International Group<br />
publication<br />
welcome<br />
It’s been all change since last month – on the political<br />
scene, at least. And as the <strong>new</strong> Government rolls up its<br />
sleeves to tackle the country’s mounting debt, there’s an<br />
overwhelming sense that we could all be facing some<br />
tough times ahead... However, it’s not all doom and<br />
gloom. Money’s been tight for a while now, but the UK<br />
beauty industry has still managed to post yet another<br />
record-breaking year, <strong>with</strong> sales of almost £7.9 billion<br />
passing through y<strong>our</strong> tills in 2009. And here in the office,<br />
we’re positively drowning under the weight of fabulous<br />
<strong>new</strong> product launches – so there’s every indication that<br />
<strong>our</strong> market can continue to ride out the storm...<br />
In other good <strong>new</strong>s, we’ve got more than £350 worth<br />
of beauty goodies in total up for grabs on <strong>our</strong> brand <strong>new</strong><br />
‘Send & Receive’ <strong>page</strong> (p12) – so take a look now! And<br />
make sure you also check out <strong>our</strong> grooming gift ideas for<br />
Father’s Day (p14) – many of which tie in <strong>with</strong> this<br />
month’s World Cup kick-off. (Go England!)<br />
CARA WHITEHOUSE • EDITOR<br />
contents<br />
4 NEWS<br />
Jenson Button is Head & Shoulders ahead<br />
9 GET THE LOOK<br />
How to look like a World Cup WAG<br />
12 SEND & RECEIVE<br />
<strong>Win</strong> free products <strong>with</strong> <strong>our</strong> <strong>new</strong>-look readers’ <strong>page</strong><br />
14 PATERNALLY GRATEFUL<br />
<strong>Great</strong> grooming gift ideas for Father’s Day<br />
16 FESTIVAL FEVER<br />
<strong>Beauty</strong> essentials for this year’s festival-goers<br />
18 COUNTER ASSISTANCE<br />
Be an expert <strong>with</strong> <strong>our</strong> certified training section<br />
GIVEaway<br />
Get involved in <strong>our</strong> latest competition – and<br />
be in <strong>with</strong> a chance of winning £150 worth<br />
of beauty goodies straight from the editor’s<br />
desk. We want to see pics of you out and<br />
about, reading <strong>Beauty</strong> Mag. Whether it’s by<br />
y<strong>our</strong> pharmacy, or somewhere further<br />
afield, send in y<strong>our</strong> snaps to be in the<br />
running to win the beauty booty! We’ve<br />
also got 10 Revlon ColorBurst lipsticks and<br />
a pamper pack from Montagne Jeunesse up<br />
for grabs in <strong>our</strong> regular readers’ letters and<br />
giveaway slots – so make sure you turn to<br />
<strong>our</strong> <strong>new</strong> ‘Send & Receive’ <strong>page</strong> (p12) now<br />
for all the details on how you can win!<br />
H&S is<br />
on the<br />
Button<br />
PAGE<br />
4<br />
Why we PAGE<br />
love <strong>our</strong><br />
dads<br />
14<br />
Create<br />
Christine’s<br />
look<br />
PAGE<br />
9<br />
This<br />
month’s<br />
contributors<br />
Josephine Fairley<br />
Jo is a renowned<br />
beauty expert and<br />
co-author of the<br />
<strong>Beauty</strong> Bible series.<br />
This month, she<br />
talks shopping and<br />
iPhone apps.<br />
Jocelyn Bailey<br />
Former beauty editor<br />
at Woman, Jocelyn<br />
doles out some<br />
handy hints on how<br />
you can keep y<strong>our</strong><br />
hand and nailcare<br />
customers happy.<br />
Lee Kynaston<br />
Lee is grooming<br />
editor at Mankind<br />
and blogs at<br />
groomingguru.co.uk.<br />
This month he looks<br />
at Father’s Day gifts<br />
and men’s hair dyes.<br />
Anjana Gosai<br />
An award-winning<br />
beauty writer, Anjana<br />
pens pieces for Elle,<br />
The Sunday Times<br />
Style and The Daily<br />
Mail. Here she looks<br />
at hot hair col<strong>our</strong>s.<br />
b e a u t y m a g a z i n e<br />
j u n e 2 0 1 0<br />
3
N E W S<br />
<strong>new</strong>s<br />
in<br />
brief<br />
WHAT’S HOT IN THE BEAUTY WORLD THIS MONTH<br />
BEAUTY<br />
<strong>Beauty</strong> sales<br />
defy downturn<br />
£000s (Dec 09) % change 2008 vs 2009<br />
Fragrances 1,061,616 8.6<br />
Col<strong>our</strong> cosmetics 1,332,888 6.8<br />
Skincare 1,999,178 6.9<br />
Haircare 1,562,561 0.4<br />
Toiletries 1,933,387 2.5<br />
TOTAL 7,889,630 4.7<br />
The beauty market is<br />
continuing to thrive, in spite of<br />
economic uncertainties,<br />
according to <strong>new</strong> data from the<br />
Cosmetic, Toiletry & Perfumery<br />
Association (CTPA).<br />
Figures included in the<br />
CTPA’s annual report, published<br />
this month, show that the<br />
total cosmetics market in<br />
Britain was worth<br />
almost £7.9 billion in<br />
2009 – a 4.7 per cent<br />
rise on its value in 2008.<br />
Fragrance in<br />
particular has continued<br />
to boom, <strong>with</strong> a rise in<br />
sales of 8.6 per cent. This<br />
builds on a 10.9 per cent<br />
jump in its value last year.<br />
Col<strong>our</strong> cosmetics also<br />
continued to show strong<br />
growth, as did skincare,<br />
which reversed last year’s<br />
fall in sales (it was down<br />
1.4 per cent) <strong>with</strong> a 6.9<br />
per cent increase in value<br />
in 2009.<br />
Debbie Hunter, director<br />
of commercial affairs at the<br />
CTPA, told <strong>Beauty</strong> <strong>Magazine</strong>:<br />
“The UK beauty market has<br />
shown real resilience and<br />
bounce-back, <strong>with</strong> people not<br />
willing to forego those products<br />
that make them feel good about<br />
themselves. Personal treats<br />
such as nail makeovers,<br />
designer fragrances and<br />
premium skincare and<br />
cosmetics remain affordable in<br />
these cash-strapped days and<br />
can make a huge difference to<br />
an individual’s feeling of<br />
wellbeing.”<br />
Eylure is hoping to capitalise on<br />
Sex and the City 2 fever <strong>with</strong> a<br />
<strong>new</strong> collection of lashes inspired<br />
by the film’s f<strong>our</strong> central<br />
characters. ‘Carrie’ falsies feature<br />
a single silver star; ‘Charlotte’<br />
lovers can wear long, feathery<br />
lashes for added volume;<br />
‘Miranda’ lashes have a ‘confident<br />
kick-flair’ in the outer corner,<br />
while the lashes inspired by<br />
Samantha are full and sexy.<br />
Research from independent<br />
business analyst, Datamonitor, has<br />
revealed that more than 30 per<br />
cent of consumers hold concerns<br />
over the credibility of natural and<br />
organic claims made by cosmetic<br />
companies. Mineral make-up<br />
products in particular have raised<br />
scepticism as more and more<br />
brands launch into the market.<br />
Datamonitor said that this could<br />
impact the mineral trend, making<br />
it harder work for brands to<br />
maintain shopper trust.<br />
JENSON BUTTON TAKES<br />
POLE POSITION FOR<br />
HEAD & SHOULDERS<br />
Formula 1 star Jenson Button has been<br />
unveiled as the <strong>new</strong> face of Head & Shoulders.<br />
The reigning World Champion said he was<br />
“thrilled” to team up <strong>with</strong> the brand. He<br />
added: “Like the millions of British men who<br />
use it every day, it’s one of my grooming<br />
essentials. Whether I’m trackside or in a<br />
tux, Head & Shoulders is an easy way to<br />
keep my hair flake free, helping me to look<br />
and feel good every day.”<br />
James Nunn, Head & Shoulders brand communications manager, added:<br />
“…It seemed natural to team up <strong>with</strong> Jenson as he is a style icon that the<br />
everyday man on the street can relate to. British men aspire to him as he has<br />
a natural, relaxed approach to grooming, which is exactly what Head &<br />
Shoulders is all about.”<br />
Details about how Button will be used in future marketing and ad<br />
campaigns have not yet been released.<br />
4<br />
b e a u t y m a g a z i n e<br />
j u n e 2 0 1 0
N E W S<br />
Feet first?<br />
Not according<br />
to this survey!<br />
Half the nation is unhappy<br />
<strong>with</strong> the appearance of their<br />
feet, according to a recent<br />
survey by Scholl as part of its<br />
<strong>new</strong> ‘Keeping Britain on its<br />
Feet’ campaign.<br />
Cracked heels plague 52 per<br />
cent of people polled, while 40<br />
per cent hate their toes!<br />
But there’s good <strong>new</strong>s for<br />
potential sales in y<strong>our</strong> store:<br />
although 57 per cent of women<br />
moisturise their feet, 61 per<br />
cent of men never do – which<br />
means there are plenty of<br />
additional sales that could be<br />
walking into y<strong>our</strong> store!<br />
Shoe comfort products,<br />
like gel cushions and blister<br />
relief plasters, could also be in high demand,<br />
<strong>with</strong> half of those surveyed admitting they’d<br />
bought a <strong>new</strong> pair of badly fitting shoes.<br />
Another 46 per cent said their shoes are so<br />
painful they carry an extra pair of more<br />
comfortable shoes around <strong>with</strong> them!<br />
Look out for more ‘Keeping Britain on its<br />
Feet’ activity, including a national radio<br />
campaign to find Britain’s ‘hardest working feet’.<br />
(UN)CONDITIONAL<br />
SUPPORT FOR ANDRE<br />
Team Andre fans were out in force last<br />
month at London’s Westfield Superdrug<br />
store to see Peter Andre launch his <strong>new</strong><br />
fragrance for men, Conditional.<br />
The scent, which Superdrug is tipping to<br />
be a celebrity bestseller, features top notes<br />
of lime, bergamot and mint, followed by<br />
heart notes of jasmine, cardamom and<br />
nutmeg. Base notes of amber, cashmere<br />
vetiver and vanilla round off the fragrance,<br />
which is priced at £19.99 for 50ml and<br />
£24.99 for 100ml.<br />
Jackie Davies, fragrance buyer at<br />
Superdrug, said: “Our customers love<br />
celebrity fragrance… We’re tipping this<br />
to be <strong>our</strong> number one selling celebrity<br />
fragrance this Father’s Day.”<br />
Penélope<br />
Cruz is the<br />
<strong>new</strong> face of<br />
Lancôme’s<br />
classic<br />
Trésor<br />
fragrance.<br />
She follows<br />
in the<br />
footsteps<br />
of Kate<br />
<strong>Win</strong>slet,<br />
who<br />
fronted a<br />
campaign<br />
back in<br />
2007, and<br />
Isabella<br />
Rossellini.<br />
Une good reason<br />
Eco-chic shoppers can fill their make-up bags <strong>with</strong><br />
<strong>new</strong> planet-friendly products following the launch<br />
of Une.<br />
The <strong>new</strong> cosmetics range features 98 to 100 per<br />
cent natural formulae – using organic ingredients<br />
where possible – and the majority of products are<br />
certified by Ecocert. The brand is also committed<br />
to minimising its impact on the environment by<br />
using eco-friendly packaging.<br />
Described as ‘intuitive make-up’ that will<br />
enhance skin rather than mask it, the Une range<br />
features 25 products, <strong>with</strong> almost 170 shades in<br />
total. And unlike other, more expensive, natural<br />
and organic ranges, this brand is hitting high<br />
street stores priced from £4.99 to £13.99.<br />
Children snub<br />
sunbathing warnings<br />
Children as young as six want to get a suntan this summer,<br />
according to a survey carried out by Superdrug.<br />
Over half of the 1,000 six to 16 year olds polled think it is more<br />
fashionable to have bronzed rather than pale skin, and 39 per cent<br />
(rising to more than 70 per cent in teenagers) will actively look to<br />
sunbathe to achieve a tan.<br />
The shocking study also revealed that a fifth plan to sunbathe<br />
<strong>with</strong>out any protection in order to get a faster tan, and that 40 per<br />
cent don’t think their mother wears sunscreen in her quest for a<br />
golden glow.<br />
Martin Crisp, Superdrug superintendent pharmacist, commented:<br />
“Parents need to help children understand that their behavi<strong>our</strong> in<br />
the sun now can have a direct result on their later health. Parents<br />
need to set a good example and show children that no one should<br />
get caught out by sunburn this summer.”<br />
The survey follows the shocking case of a baby getting severely<br />
sunburnt on the beach during last month’s heatwave.<br />
Free skin cancer risk assessments and suncare advice is available<br />
in-store at Superdrug pharmacies this summer.<br />
b e a u t y m a g a z i n e<br />
j u n e 2 0 1 0 5
N E W<br />
WHAT’SIN • STORE<br />
P R O D U C T S<br />
LYNX RISES TO<br />
THE OCCASION<br />
Lynx is helping guys to wake up and stay<br />
alert when it comes to dating <strong>with</strong> its latest<br />
shower gel and body spray.<br />
Lynx Rise is an invigorating <strong>new</strong> variant<br />
made <strong>with</strong> Himalayan minerals and lime<br />
extract, helping to stimulate the senses and<br />
jump start guys’ minds and bodies in the<br />
morning, says the brand.<br />
With a £4.4 million media spend, Lynx<br />
has signed Jessica-Jane Clement of the BBC’s The Real Hustle as<br />
the face of Lynx Rise. Known for her ability to scam and con<br />
members of the public on screen, Jessica is challenging men via<br />
the Lynx Facebook <strong>page</strong> to spot the f<strong>our</strong> differences between<br />
her and her mirror image to ensure that they are razor sharp in<br />
the dating game. The Facebook <strong>page</strong> also features chat-up lines,<br />
places to pull, exclusive parties and a glimpse behind the scenes<br />
<strong>with</strong> the beautiful Lynx girls.<br />
Visit www.facebook.com/lynxeffectuk for more information<br />
and the chance to win <strong>prizes</strong>.<br />
Lynx Rise Shower Gel is priced at £2.19 and Lynx Rise<br />
Body Spray is priced at £3.10.<br />
✆ Unilever: 0800 591 720<br />
Zero tolerance<br />
It’s not just teenagers that suffer <strong>with</strong> problematic<br />
skin; adults too can be victims of shiny<br />
complexions caused by various factors such as<br />
humid climates, diet, stress and genetics.<br />
Thankfully Origins has come to the rescue<br />
<strong>with</strong> its <strong>new</strong> Zero Oil range containing natural<br />
plant-based saw palmetto and mint. The Deep<br />
Pore Cleanser, Pore Purifying Toner, Oil-Free<br />
Moisture Lotion and Instant Matte Finish<br />
products in the collection work to control excess<br />
surface oil and help to unclog and visibly reduce pore size.<br />
Saw palmetto has been used as medicine for thousands of<br />
years because of its natural anti-irritant properties. Laminaria<br />
saccharina, a kelp packed <strong>with</strong> essential vitamins and minerals<br />
which benefit the skin, is also harnessed in the formula, as is<br />
salicylic acid, which stimulates exfoliation of the skin to help<br />
minimise pore blockages. Smoothing, soothing, mattifying and<br />
refining ingredients are additionally included.<br />
Available next month, prices range from £11 to £21.<br />
✆ Origins: 0800 731 4039<br />
SUPER SWEET SKIN<br />
If y<strong>our</strong> customers are after super soft and sweet<br />
smelling skin then point them in the direction<br />
of the <strong>new</strong> Johnson’s Body Care 24 H<strong>our</strong><br />
Moisture <strong>with</strong> Shea & Cocoa Butters range.<br />
As the name suggests, the collection of body<br />
moisturising and cleansing products all contain<br />
shea butter, which forms a protective barrier on<br />
the skin to limit water loss by imitating the<br />
effects of the skin’s natural moisturisers. Cocoa<br />
butter, a highly concentrated natural fat, is also<br />
harnessed to help soften skin and leave it<br />
fabulously fragranced!<br />
Included in the line is Johnson’s first ever<br />
exfoliating wash, which gently cleanses and<br />
exfoliates skin to leave it naturally radiant,<br />
while the body wash is perfect for everyday<br />
use and leaves skin moisturised for 24 h<strong>our</strong>s.<br />
And if customers have previously avoided cocoa<br />
and shea butter body moisturisers because they<br />
find them greasy, then point out that this daily<br />
lotion is billed as light and quickly absorbed.<br />
Available now, the range is priced between<br />
£2.59 and £2.99.<br />
✆ Johnson & Johnson: 01628 822 222<br />
Elastic fantastic!<br />
Even short, fine lashes can now be<br />
transformed into thicker, longer lashes<br />
for a wide-eyed look thanks to the<br />
latest mascara from B<strong>our</strong>jois.<br />
Said to visibly lengthen lashes by<br />
130 per cent, Elastic Mascara features<br />
a brush <strong>with</strong> reservoirs that release<br />
the formula along the entire length<br />
of the lash for an even application.<br />
The long, fine bristles also make sure<br />
every individual lash is coated and<br />
‘stretched’ to the max.<br />
The blend of hevea (a natural<br />
s<strong>our</strong>ce of rubber), natural waxes, a<br />
vitamin E derivative and gum arabic<br />
work together to elongate eyelashes<br />
for a flutter-worthy finish. What’s<br />
more, the two types of polymer blend<br />
<strong>with</strong> water for easy removal at the<br />
end of the day.<br />
Available now, Elastic Mascara<br />
comes in Black Unlimited and is<br />
priced at £8.99.<br />
✆ B<strong>our</strong>jois: 0800 269 836<br />
Handy helper<br />
They’re constantly exposed to the<br />
elements and can give away <strong>our</strong> age<br />
as much as <strong>our</strong> face. So tell customers<br />
to treat their hands as they would<br />
their complexion – <strong>with</strong> a specific<br />
anti-ageing cream.<br />
Nivea Hand Age-Defying Q10 Plus has<br />
been reformulated and repackaged, but<br />
still boasts anti-ageing co-enzyme Q10 to<br />
help re-energise the skin from <strong>with</strong>in.<br />
As the skin ages, its natural co-enzyme Q10<br />
decreases, leaving it more prone to damage from<br />
the daily elements. Specially developed <strong>with</strong><br />
co-enzyme Q10, Nivea’s hydrating hand cream<br />
supports cell regeneration for visibly firmer and<br />
smoother skin. It also promises to reduce the<br />
appearance of fine lines and wrinkles, while UVA<br />
and UVB filters provide protection from the sun<br />
to help prevent age spots. Priced at £1.45 for 30ml<br />
and £4.69 for 100ml, it is available now.<br />
✆ Beiersdorf UK: 0121 329 8800<br />
6<br />
b e a u t y m a g a z i n e<br />
j u n e 2 0 1 0
THE HYDRATION THEIR HAIR NEEDS.<br />
THE PROFITS YOUR BUSINESS<br />
HAS BEEN THIRSTING FOR.<br />
HELLO HYDRATION COLLECTION.
Soap<br />
BEAUTYMAGAZINE’SCOLUMNISWRITTENBYJOSEPHINEFAIRLEY,<br />
BEAUTYEXPERTANDCO-AUTHOROFTHEBEAUTYBIBLESERIES<br />
How often do women dither in<br />
front of a beauty display, trying<br />
desperately to remember which of<br />
the 200 mascaras in front of them<br />
was the one they saw recommended in a<br />
magazine? Or racking their brains for the<br />
shampoo that triumphed in that Tried &<br />
Tested they read in the hairdresser…? You<br />
may even have done it y<strong>our</strong>self, unless you<br />
have a photographic memory, or (as I’ve been<br />
known to) carry origami-ed write-ups around<br />
in y<strong>our</strong> handbag.<br />
Well, just as technology is changing so<br />
many areas of the world we live in, it’s also<br />
about to change the way women shop for<br />
beauty. Or at least, I hope it is. A few months<br />
ago it struck me that the time a beauty<br />
review is really useful isn’t when you’re under<br />
the drier, lying in bed reading a magazine, or<br />
on a home-bound commuter train. It’s when<br />
you’re standing in Boots, or Superdrug (or<br />
Selfridges or John Lewis, come to that). And,<br />
as someone who still wants to marry her<br />
iPhone after almost two years together, I had<br />
a lightbulb moment: why not create an app<br />
for that…? Because after all, apps – those<br />
clever pieces of iPhone software – are helping<br />
to steer wine lovers towards the perfect<br />
vintage, cinema-goers to their nearest<br />
screenings, or helping hungry diners identify<br />
which of the restaurants in the vicinity serves<br />
up the food they fancy eating. The bottom<br />
line is: apps make iPhone users shop/eat/<br />
travel more smartly – so why not make it<br />
easier for beauty lovers to steer a path<br />
through a crowded pharmacy or department<br />
store to products that really work…?<br />
box<br />
Baffled by beauty?<br />
THERE’S AN APP FOR THAT!<br />
LET ME CONSULT MY IPHONE…<br />
Of c<strong>our</strong>se, Sarah Stacey and I had a lot of data<br />
at <strong>our</strong> fingertips, having collated the opinions<br />
of 2,500 women for <strong>our</strong> recently published<br />
book, <strong>Beauty</strong> Bible <strong>Beauty</strong> Steals. And having<br />
found a young ‘app designer’, it was a cinch to<br />
translate <strong>our</strong> printed volume to the (very)<br />
small screen. Launched on May 21 at the<br />
iTunes Store, it’s the very first beauty shopping<br />
‘<br />
Apps make iPhone users<br />
shop/eat/travel more smartly<br />
– so why not make it easier<br />
for beauty lovers to steer a<br />
path through a pharmacy to<br />
products that really work…?<br />
‘<br />
guide available as an app here in the UK. We<br />
fully expect others – although we don’t expect<br />
them to have been compiled <strong>with</strong> <strong>Beauty</strong><br />
Bible’s rigorous approach, whereby each<br />
product is trialled for months by 10 women.<br />
At the swipe of a manicured finger, beauty<br />
hounds can now see which products wowed<br />
<strong>our</strong> testers – plus they can read their in-depth<br />
comments across 70 categories including skin,<br />
body, hair and make-up. The app can be used<br />
in-store – no more scratching of heads to find<br />
the best cream blusher – it’s there in black and<br />
white (and a dash of <strong>Beauty</strong> Bible pink).<br />
Alternatively, (and here’s the bad <strong>new</strong>s for<br />
those of you working in real-life stores),<br />
anyone stuck on a train, or waiting for a<br />
friend in a café, can press a dinky little<br />
shopping cart icon and buy the product right<br />
there and then on-line. Tick! Done!<br />
THE BEAUTY OF IT IS…<br />
The other benefit is – unlike a book – <strong>our</strong><br />
beauty app can be readily updated as <strong>new</strong><br />
products do well in <strong>our</strong> trials, or entirely <strong>new</strong><br />
categories emerge. (Remember when there<br />
were no daily self tanners, or lash-boosting<br />
treatments…? Thanks to the industry’s<br />
ingenuity, innovations are being unveiled all<br />
the time.) And of c<strong>our</strong>se, as <strong>with</strong> all product<br />
categories in this crowded industry, it’s been<br />
hard for shoppers to know which are worthy<br />
of a place on a bathroom shelf or in a makeup<br />
bag. Now the answer can be in a handbag,<br />
24/7, 365 days a year. (And meanwhile, unlike<br />
a book, that same device can send e-mails,<br />
hold thousands of songs, and update you on<br />
the time of y<strong>our</strong> next train home.)<br />
We have <strong>our</strong> fingers crossed that you’re<br />
about to see women striding far more<br />
decisively towards the make-up counter, the<br />
shampoo fixture or the moisturiser shelf,<br />
clutching their iPhones. We’d like to think that<br />
were you to peer over their shoulder, you<br />
might glimpse a flash of bright pink, from the<br />
<strong>Beauty</strong> Bible <strong>Beauty</strong> Steals app. It may sound<br />
ambitious, but we’re hoping it might just<br />
change the face of beauty shopping forever.<br />
Goodbye to dithering. Farewell to botched<br />
product choices. And hello to the age of the<br />
iPhone beauty shopper… And why not the<br />
iPhone beauty adviser too? We hope you’ll<br />
find it useful on the counter, and that y<strong>our</strong><br />
customers will keep coming back for more!<br />
■ The <strong>Beauty</strong> Bible <strong>Beauty</strong> Steals iPhone app<br />
is available now at the iTunes store for £2.99.<br />
8<br />
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S T A R<br />
S T Y L E<br />
GET THE LOOK<br />
The One Show co-host, Christine Bleakley is looking hotter than ever on the arm of England and<br />
Chelsea star, Frank Lampard! The 31 year old Northern Irish beauty is showing off her super<br />
toned bod after successfully water-skiing across the English Channel for Sport Relief earlier this<br />
year. Help y<strong>our</strong> customers get her gutsy glam<strong>our</strong> <strong>with</strong> the following products…<br />
Mouth: Super smiley<br />
Christine has a lot to grin<br />
about <strong>with</strong> her career<br />
going from strength to<br />
strength, so it’s a good<br />
thing she has a sparkling<br />
smile to flash at the<br />
camera! Help customers<br />
look after their pearly<br />
whites <strong>with</strong> Listerine Total Care<br />
Mouthwash, which helps to reduce<br />
plaque and kill germs in 30 seconds. It also<br />
boasts fluoride to reinforce protection and<br />
promises to guard against bad breath!<br />
Hair: Tell customers that they<br />
can get their hair red carpetready<br />
by giving it a spritz of<br />
Mark Hill Style Secrets<br />
Diamond Shine Spray. The<br />
ultra-light mist instantly adds<br />
a dazzling shine to locks,<br />
while each strand is sealed<br />
<strong>with</strong> an invisible ‘jacket’ to<br />
help protect styles against<br />
heat, humidity and frizz.<br />
Body: It’s not always easy to get <strong>our</strong> five a<br />
day – and anyone <strong>with</strong> a busy lifestyle like<br />
Christine may benefit from taking a<br />
supplement. Berocca tablets are packed<br />
<strong>with</strong> essential vitamins B and C, plus<br />
calcium, magnesium and zinc. These<br />
orange flav<strong>our</strong>ed effervescent tablets work<br />
best in the morning for an added boost.<br />
Body: If y<strong>our</strong> customers<br />
want a golden glow like<br />
Christine’s then tell them<br />
about this on-trend, rich<br />
tanner. Fake Bake<br />
Original Self-Tan Lotion<br />
now includes dimethyl<br />
isosorbide to help speed up<br />
development time, boost col<strong>our</strong> intensity<br />
and prolong the result. What’s more, the<br />
lotion is quickly absorbed and evenly<br />
spread to ensure no fake tan disasters!<br />
Toenails: Christine knows that dark<br />
nails are elegant and stylish. If any of<br />
y<strong>our</strong> customers are planning on<br />
getting their peep toe shoes out this<br />
summer, tell them to brush No7<br />
Speed Dry Nail Col<strong>our</strong> in Queenie<br />
onto their tootsies! The fast drying<br />
formula is not only perfect for those<br />
<strong>with</strong> busy lives, but it also helps to<br />
strengthen and protect nails.<br />
Legs: Barely seen in trousers, Christine<br />
has to keep her pins hair-free at all<br />
times. So what better than using<br />
a ‘permanent’ hair removal<br />
gadget like Philips Lumea to help<br />
zap hair before it even appears?! The<br />
intense pulsed light (IPL) technology<br />
stops hair in its tracks, inhibiting<br />
re-growth. Tell customers to use the<br />
system every two weeks to prevent <strong>new</strong><br />
hairs from creeping back!<br />
Image: Jonathan Hordle/Rex Features<br />
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9
* Weighted Usage Occasions – GB only – Male<br />
and Female – data to 3 m/e March 2009<br />
CLUB DERMACIE<br />
PHARMACY EXPERTS IN SKINCARE<br />
lub<br />
UPDATE<br />
Are you in <strong>our</strong> club? Find out what some of<br />
<strong>our</strong> members think, and catch a sneak preview<br />
of what this month’s module will be covering<br />
B E A U T Y<br />
NEXT MONTH<br />
Module 4 is all about anti-ageing and<br />
how you can help y<strong>our</strong> customers<br />
fight off those dreaded wrinkles.<br />
We’ll cut through the jargon and<br />
explain, in simple terms, how<br />
and why ageing happens –<br />
and what customers can do<br />
to help delay its visible signs<br />
for as long as possible.<br />
There’s also advice on special<br />
treatments, as well as a<br />
rundown of some of the<br />
most popular anti-ageing<br />
ingredients and<br />
how, in a nutshell,<br />
they work.<br />
T R A I N I N G<br />
THIS MONTH’S MODULE<br />
Remember the teenage traumas of<br />
spotty skin? This month’s Teen &<br />
Young Skin module takes a look at<br />
how and why the skin changes as<br />
puberty kicks in. We explain what causes oily<br />
skin – and how young customers should<br />
develop a good<br />
skincare routine<br />
to look after their<br />
complexions and<br />
help minimise<br />
their chances of<br />
developing those<br />
pesky spots.<br />
There’s also advice<br />
on how to deal<br />
sensitively <strong>with</strong><br />
young customers<br />
who might be<br />
embarrassed. And<br />
for shoppers hitting their early twenties who<br />
might already be starting to think about how<br />
MODULE 3<br />
TEEN &<br />
YOUNG SKIN<br />
IN ASSOCIATION WITH<br />
BEAUTY MAGAZINE<br />
CLUB DERMACIE<br />
PHARMACY EXPERTS IN SKINCARE<br />
they can minimise wrinkles later in life, there’s<br />
a guide to the preventative steps they can take<br />
to help keep ageing at bay.<br />
SKINCARE<br />
ROUTINE<br />
By sticking to a good<br />
skincare routine, customers<br />
can not only help to clear<br />
blemishes, but also prevent<br />
them. Advise y<strong>our</strong> young<br />
shoppers to follow these<br />
f<strong>our</strong> basic steps:<br />
Clean<br />
Effective cleansing is critical for<br />
young skin as this will remove<br />
excess sebum and dirt that can<br />
block pores and lead to spots.<br />
Some 51 per cent of 11 to 14<br />
year olds still use traditional<br />
soap and water on their face*,<br />
but this can cause dryness and<br />
sensitivity, so recommend a<br />
gentle, soap-free<br />
cleansing wash instead<br />
– and tell them to use it<br />
morning and evening.<br />
Examples: CLEAN &<br />
CLEAR® Exfoliating<br />
Daily Wash, <strong>with</strong> gentle<br />
micro-beads to remove<br />
oil and dirt;<br />
NEUTROGENA Visibly<br />
Clear Spot Stress Control®<br />
3-in-1 Cleansing Lotion,<br />
perfect for those who prefer a<br />
creamy cleanser.<br />
6<br />
MODULE 3 TEEN & YOUNG SKIN<br />
Moisturise<br />
It might seem logical that oily or spot-prone skins should<br />
stay clear of extra moisture, but in fact, if the skin is ‘dried<br />
out’ by a lack of moisturisation, it will actually<br />
produce more oil to compensate, making the<br />
problem worse. However, it’s important to<br />
recommend an oil-free moisturiser that won’t<br />
clog pores or leave skin shiny.<br />
Examples: CLEAN & CLEAR® Dual Action<br />
Oil-Free Moisturiser, which contains the spotfighting<br />
ingredient salicylic acid; NEUTROGENA<br />
Visibly Clear® Oil-Free Moisturiser, which<br />
hydrates skin while helping to prevent blemishes.<br />
Scrub<br />
Treat<br />
Exfoliating skin regularly In addition to daily cleansing and moisturising, spot-prone<br />
will rid it of dead skin cells skins will benefit from extra treatments such as fast<br />
that can block follicles and acting spot creams and cleansing masks. Bear in mind<br />
pores, leading to spots. customers may need to try several different spot<br />
But tell shoppers they treatments before finding one that works best for them.<br />
shouldn’t over-do it or they<br />
can irritate skin – a couple<br />
of times a week should be ON THE SPOT<br />
CLEANSING MASKS<br />
enough unless they’re Targeted spot treatments A weekly face mask is a great<br />
using an extra-gentle daily come in cream, gel or lotion way to give skin a really deep<br />
formulation.<br />
formats and are formulated to clean. Suggest a clay or<br />
Examples: NEUTROGENA help reduce inflammation and mud-based formula that will<br />
Visibly Clear Spot Stress redness. They should be help to gently draw impurities<br />
Control® Daily Scrub, applied directly to a spot, out of the skin. Tell<br />
which features a<br />
rather than all over the face. customers to use it on freshly<br />
Microclear® formulation If you’re recommending one cleansed skin. They should<br />
to help fight<br />
containing benzoyl peroxide, leave it on for about five<br />
spots; CLEAN<br />
start <strong>with</strong> the lowest strength. minutes before rinsing<br />
& CLEAR®<br />
Cosmetic treatments <strong>with</strong> thoroughly and moisturising.<br />
Shine Control<br />
salicylic acid also help to Examples: NEUTROGENA<br />
Daily Facial<br />
unclog blocked pores. Deep Clean® 2-in-1 Wash &<br />
Scrub, <strong>with</strong><br />
Examples: CLEAN &<br />
Mask, used as a weekly mask<br />
lemongrass<br />
CLEAR® Advantage Quick the clay-based formula helps to<br />
and fruit<br />
Clear Spot Treatment Gel, unclog pores; NEUTROGENA<br />
extracts to help<br />
which can fight bacteria and Visibly Clear® 2-in-1 Wash &<br />
control shine.<br />
reduce spots in as little as Mask, uses Microclear®<br />
f<strong>our</strong> h<strong>our</strong>s; NEUTROGENA technology to<br />
Visibly Clear® Rapid Clear help absorb<br />
Treatment Gel, which excess oil<br />
contains salicylic acid in an and<br />
oil-free gel to reduce spots in unblock<br />
eight h<strong>our</strong>s.<br />
pores.<br />
GLOSSARY<br />
Skincare is full of complicated-sounding ingredients. Here are some commonly<br />
associated <strong>with</strong> oily or spotty skin:<br />
• Benzoyl peroxide: A common ingredient in OTC spot treatments, this has an antibacterial<br />
effect and helps to slough away dead skin cells, reducing blockages. It comes in strengths<br />
ranging from 2.5% to 10% – but bear in mind that it may initially dry or irritate the skin<br />
(though tolerance does build), so always start by recommending the weakest solution.<br />
• Salicylic acid: This fruit acid acts as an exfoliant, enc<strong>our</strong>aging dead skin cells to shed<br />
and thereby minimising blocked pores.<br />
• Tea tree oil: Contains natural antiseptic and antibacterial properties.<br />
READ ALL ABOUT IT!<br />
Don’t just take <strong>our</strong> word for it! Here’s what some of <strong>our</strong> club<br />
members think about the Club Dermacie training:<br />
“I’ve done the Suncare and Everyday Skincare modules and I’ve found them<br />
really interesting. I haven’t done much skincare training before, so it’s great to<br />
learn about specific skin types – and also about the products that suit them,<br />
because it’s important to give customers the correct recommendations!”<br />
Kavita Patel<br />
Prentis Pharmacy, Streatham<br />
“Everyone, including the Saturday girl, has been doing the modules. We’ve not<br />
really had any proper suncare training before, so it’s been great to get everyone<br />
in-store up to speed – and it was perfect timing for the May heatwave! I think<br />
it’s good to have the questions at the end, because it makes sure you’ve learnt<br />
the information – and then we know customers can get better service and care<br />
from the staff in <strong>our</strong> store.”<br />
Francesca Fowler<br />
Scales Pharmacy, Worcester<br />
“The modules have been very clear and easy to follow. It’s always good to<br />
refresh y<strong>our</strong> knowledge – and the suncare module in particular was perfectly<br />
timed as we were putting <strong>our</strong> suncare products out! We plan to complete all the<br />
modules, and will be putting <strong>our</strong> certificates up on the wall!”<br />
Joyce Wedge<br />
Rockliffe C<strong>our</strong>t Healthcare, Co Durham<br />
“All the staff in my<br />
pharmacy have been<br />
doing the modules and<br />
we’re thoroughly enjoying<br />
them and finding them<br />
very useful. The suncare<br />
one tied in perfectly <strong>with</strong><br />
a sun awareness<br />
promotion we are running<br />
in-store, so it’s been great<br />
timing. We’re very eager<br />
to get <strong>our</strong> hands on the<br />
rest of the modules!”<br />
Sarla Patel (far right)<br />
Hockley Pharmacy, Essex<br />
For more information about Club Dermacie and how you can get involved, email ClubDermacie@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk <strong>with</strong> y<strong>our</strong> name,<br />
the name of y<strong>our</strong> pharmacy, the pharmacy address and its phone number.<br />
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11
R E A D E R S ’<br />
P A G E<br />
SEND&<br />
RECEIVE<br />
ON THIS PAGE IT’S ALL ABOUT YOU!<br />
Send us y<strong>our</strong> views, and get y<strong>our</strong> hands<br />
on some fab free products<br />
SENT<br />
ITEMS<br />
Make sure it’s y<strong>our</strong> lips that do all the talking this summer<br />
<strong>with</strong> a slick of Revlon’s ColorBurst Lipstick. The featherlight,<br />
weightless formula features innovative pigments that<br />
give pouts an intense shade in one swipe, while sweet<br />
almond oil moisturises and smoothes smackers!<br />
For y<strong>our</strong> chance to win one of 10 Revlon ColorBurst<br />
Lipsticks, send a postcard to <strong>Beauty</strong> <strong>Magazine</strong>/Revlon,<br />
or text BEAUTY followed by a space followed by<br />
REVLON to 60066.<br />
Texts are charged at y<strong>our</strong> standard network rate only.<br />
Please send all postcards to: 207 The Linen Hall,<br />
162-168 Regent St, London, W1B 5TB.<br />
INBOX<br />
Thanks for all y<strong>our</strong> emails...<br />
Celebrity-backed beauty products are<br />
obviously still selling well in y<strong>our</strong> stores,<br />
even if the popularity of certain stars (and<br />
their products) ebb and flow… Here are<br />
<strong>our</strong> fav<strong>our</strong>ite comments:<br />
Celebrity fragrance launches are still extremely<br />
popular in-store. It is common for customers to<br />
ask ‘have you got the <strong>new</strong> Beckham fragrance?’<br />
rather than referring to the product name. The<br />
<strong>new</strong> Sarah Jessica Parker scent has flown off <strong>our</strong><br />
shelves as customers attempt to capture a little<br />
taste of Sex and the City. However, I would<br />
argue that customers are slightly more sceptical<br />
of celebrity skincare launches and endorsements,<br />
and question whether the celebrity really uses<br />
the products they are seen to be promoting...<br />
Nicola Blant<br />
Boots, Chesterfield<br />
Celebrity launches are still popular and I think<br />
they always will be, especially if the product is<br />
launched by someone who is currently in the<br />
limelight. A celebrity promotion also really makes<br />
a difference to sales. For example, there has<br />
been a positive increase in sales of L’Oréal<br />
products thanks to Cheryl Cole’s endorsement of<br />
Elvive shampoo. David Beckham, Britney Spears<br />
and Sarah Jessica Parker are still going strong,<br />
though B-list celebrities such as Jordan are<br />
probably getting past their sell-by date.<br />
Mayumi Sato<br />
Superdrug, Bracknell<br />
WIN!WIN!WIN!<br />
As always, the most opinionated emails will<br />
be published. This month, the best<br />
five will win a pampering<br />
pack c<strong>our</strong>tesy of Montagne<br />
Jeunesse worth £25. The<br />
pack will include a selection<br />
of face masques which are<br />
all bursting <strong>with</strong> natural,<br />
fresh ingredients, along<br />
<strong>with</strong> a wash bag and<br />
head band so you can<br />
take some well deserved<br />
time out!<br />
Celebrity launches are still big,<br />
driven by customers’ voracity for gossip. People<br />
are so interested in the likes of Cheryl Cole, Kylie<br />
and David Beckham that if they are linked <strong>with</strong> a<br />
product, then sales are always guaranteed.<br />
Celebrity-supported products like the Girls Aloud<br />
false lashes, Intimately Beckham fragrance and<br />
the Gillette razors are some of the most popular.<br />
Peter Griffiths<br />
Cwmfelin pharmacy, Swansea<br />
I suspect celebrity endorsed beauty products<br />
always will be in fashion – although maybe the<br />
names on the products will change as people<br />
lose interest in old celebrities. At the moment<br />
Paris Hilton products are selling well. She’s always<br />
releasing <strong>new</strong> lines and has lots of variety. As for<br />
the things that no longer sell, anything Beckham<br />
related is not as popular as it once was.<br />
Uzma Chaudhry<br />
Independent pharmacy, Oxfordshire<br />
Celebrity fragrances make up a large part of the<br />
market and are still growing. Big names include<br />
Sarah Jessica Parker, Kate Moss, the Beckhams,<br />
Britney Spears, Mariah Carey and Jennifer Lopez.<br />
Celebrities are celebrated more than ever for their<br />
sense of style and personality, which are two<br />
elements that resonate for buyers choosing a<br />
fragrance or beauty product. However, a celebrity<br />
can put buyers off too – Katie Price’s fragrance<br />
has faltered due to bad publicity.<br />
Shazia Ashraf<br />
Malchem Pharmacy, London<br />
Do keep y<strong>our</strong> emails coming in. This month we want to know:<br />
Do you get enough beauty training? In which categories should brands<br />
do more to explain their products and how you could sell more of them?<br />
Email me at Cara@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Congratulations to everyone above, who won a Remington Straightini micro straightener.<br />
BEAUTY<br />
WATCH!<br />
Want to get y<strong>our</strong> hands on £150 worth<br />
of beauty booty? Then send us some<br />
snaps of you in the pharmacy, or out<br />
and about, reading <strong>Beauty</strong> <strong>Magazine</strong>.<br />
Whether they’re serious, funny or<br />
downright weird, we want to see<br />
them! Here are a couple of <strong>Beauty</strong> Mag’s<br />
Cara Whitehouse and Gemma Huckle to<br />
get you going…<br />
<strong>Beauty</strong> Mag<br />
editor Cara<br />
Whitehouse<br />
never stops<br />
working...<br />
even when<br />
she’s on<br />
holiday!<br />
<strong>Beauty</strong> Mag‘s<br />
Gemma<br />
Huckle stops<br />
for a read<br />
during her<br />
Sunday walk<br />
in the<br />
country!<br />
Send y<strong>our</strong> pictures to:<br />
Cara@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk,<br />
or post them to <strong>Beauty</strong> <strong>Magazine</strong>, 207 The Linen<br />
Hall, 162-168 Regent St, London, W1B 5TB.<br />
We’ll publish the best snaps over the next<br />
three months, then announce who has won the<br />
£150 worth of products in the October issue.<br />
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MENS SKINCARE?<br />
NO ONE IS MAKING<br />
A BIGGER SPLASH.<br />
Gillette, the UK’s number one male shaving brand,* is now driving the growth of the male skincare category.<br />
• £3.9m added to category value<br />
in first year of launch *<br />
• 72% of Gillette skincare buyers<br />
have been <strong>new</strong> users <strong>with</strong>in the category **<br />
With f<strong>our</strong> <strong>new</strong> and improved products now added to the range: Energising Moisturiser, Thermal Scrub,<br />
Intense Cooling Balm and Revitalising Balm, and a strong multi-media campaign including TV, online<br />
and nationwide sampling, make sure that you don’t miss out on y<strong>our</strong> share as Gillette expands into<br />
year two. No one can bring men into a category like Gillette can, so energise y<strong>our</strong> sales now.<br />
For all stockist enquiries please contact 0800 567 3388.<br />
S<strong>our</strong>ces: *IRI HBA Outlets; 52 w/e 27 Dec 09<br />
**Kantar Worldpanel; 52 w/e 27 Dec 09
F A T H E R ’ S D A Y G I F T S<br />
As Father’s Day approaches, LEE KYNASTON<br />
contemplates why we love <strong>our</strong> dads –<br />
and how you can help customers show<br />
it <strong>with</strong> some great grooming gifts<br />
With Father’s Day rapidly approaching, spare a thought<br />
for the nation’s hard done by dads. On average, we<br />
Brits spend a little under £50 on presents for <strong>our</strong><br />
mums on Mother’s Day, but just over £39 on dads –<br />
and last year, a survey by the Everyman Male Cancer Campaign<br />
discovered that despite all they do for us, a quarter of us would be<br />
spending less on Father’s Day presents due to the economic crisis.<br />
Still, it’s good to know that people still value their dads. A survey by<br />
OnePoll recently revealed that dads are highly rated for their wisdom,<br />
work ethic and sense of hum<strong>our</strong>. Even nicer, in <strong>our</strong> book, is the fact<br />
that 36 per cent of people admired their dad just for being a “genuine<br />
nice guy”. So in hon<strong>our</strong> of dads everywhere, here are a few other<br />
reasons why we love them, along <strong>with</strong> a few great gift ideas to celebrate<br />
the fact that….<br />
They love a freebie!<br />
Father’s Day is always a great time to grab a value-for-money fragrance<br />
coffret or a great gift <strong>with</strong> purchase. Customers looking to get more bang<br />
for their buck should consider these grooming gift ideas…<br />
■ Lab Series Summer Fitness Kit – The perfect gift for sporty dads (or<br />
ones trying to lose their love handles!) this kit features miniature versions<br />
of the Active Body Wash and the bestselling Ab Rescue to help firm up skin<br />
around the abdominals. It comes free <strong>with</strong> any two Lab Series purchases –<br />
and also features a transparent-red water bottle (for all those gym sessions<br />
dad will be planning…!)<br />
■ Givenchy Father’s Day Gift With Purchase – To celebrate Father’s Day<br />
this year, Givenchy is offering a free gift <strong>with</strong> every men’s fragrance<br />
purchase (excluding 30ml bottles). Gifts vary depending on<br />
stockist but include things like a luxury Givenchy towel,<br />
shoulder bags and deluxe washbags.<br />
■ Davidoff Sports Bag Gift With Purchase –<br />
Active dads will love the useful blue and white<br />
sports bag (right) that Coty is offering free<br />
<strong>with</strong> any purchase of a Davidoff fragrance over<br />
50ml in size (available at selected stockists).<br />
Recommend the classic Cool Water, or its <strong>new</strong>er,<br />
more spicy brother, Hot Water.<br />
■ Calvin Klein Laptop Bag – Calvin Klein is a<br />
name synonymous <strong>with</strong> style and this Father’s Day, it’s giving away an<br />
uber-cool laptop bag <strong>with</strong> any men’s fragrance purchase.<br />
They’re loyal to<br />
the worst football<br />
teams on earth!<br />
We’re not lumping England in <strong>with</strong> that, of c<strong>our</strong>se, but<br />
let’s be honest, if anything deserves rewarding it’s the<br />
blind loyalty dads show to their fav<strong>our</strong>ite football teams.<br />
Which is why these Father’s Day goodies<br />
make such great gifts…<br />
■ Gillette Fusion Gamer<br />
England Razor – For dads<br />
wanting to show their<br />
patriotism in the bathroom as<br />
well as down the pub, how<br />
about Gillette’s limited<br />
edition razor, emblazoned<br />
<strong>with</strong> the St George’s flag on<br />
the base of the handle?<br />
■ Adidas Pure Game – If there’s a Father’s Day<br />
equivalent of a ‘stocking filler’ then customers need look<br />
no further than Coty’s Adidas Pure game range. Perfect<br />
for football-mad dads, the line comes in special World<br />
Cup packaging and starts from as little as £1.99.<br />
■ Gillette England Supporter’s Pack – The perfect way<br />
for customers to kit their dad out for the World Cup,<br />
Gillette’s supporter’s pack makes a great gift and includes<br />
everything an England fan needs to show his support. As<br />
well as f<strong>our</strong> Gillette Fusion manual blades, it includes a<br />
free horn (bad <strong>new</strong>s for mums everywhere, one<br />
suspects!) and an England flag.<br />
■ Nivea For Men Travel Essentials Pack – What could<br />
be better for a footie mad dad than a grooming kit by<br />
the official male grooming supplier to the England<br />
team? Given that it’s a travel pack, it’s useful for the<br />
summer hols too.<br />
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F A T H E R ’ S D A Y G I F T S<br />
They love their gadgets (even if they<br />
never quite know how to use them)<br />
Regardless of whether they actually know how to use them, dads love their gadgets –<br />
and <strong>with</strong> Father’s Day one of the key times of the year for male gifting, electric shavers,<br />
hair trimmers and beard trimmers are top of many customers’ hit lists. In fact, next to<br />
Christmas, Father’s Day is the key time for sales uplifts in grooming gadgets. So how<br />
about one of these?<br />
■ Wahl Limited Edition Red and White Classic 89 Clipper – Launched in time for<br />
the World Cup, Wahl’s heavy-duty hair clipper now comes in patriotic col<strong>our</strong>s<br />
and <strong>with</strong> a complimentary England flag. It’s perfect for dads who hate<br />
hairdressers, want to save some dosh, or just don’t have enough hair left<br />
to warrant a stylist!<br />
■ Braun Series 3 370 foil shaver – Electric shavers are perfect for<br />
time-poor dads, and this year Braun has slashed the price of its<br />
popular mid-range Series 3 370 shaver by almost half in the run-up<br />
to Father’s Day. The offer finishes on June 20, though, so make<br />
sure customers don’t leave things too late!<br />
■ Remington Connector MB450 Beard Trimmer – One of the<br />
cleverest gadgets of the past few years, this handy beard<br />
trimmer comes <strong>with</strong> one very special (and useful) feature – it<br />
can be charged from a computer via a USB.<br />
They’re<br />
(unknowingly)<br />
working the<br />
‘retro’ cool vibe!<br />
Whether they’re stubbornly old fashioned,<br />
or fiercely loyal to old fav<strong>our</strong>ites, there are<br />
still plenty of classic fragrances out<br />
there, many of which are enjoying a<br />
big revival at the moment.<br />
■ Boss Bottled – Its notes of<br />
fruit, vanilla, spicy flora and<br />
masculine woods caused a stir<br />
when this scent was launched 12<br />
years ago – but these days it’s<br />
the definition of a classic. More<br />
than 50 million bottles have<br />
been sold to happy blokes the<br />
world over, making it a sure fire<br />
bet for fashionable fathers.<br />
■ Brut Aftershave & Deodorant Gift Set<br />
and Shower Gel & Deodorant Gift Set –<br />
Said to have been a fav<strong>our</strong>ite of none other<br />
than Elvis Presley, Brut’s gift sets are ideal<br />
for customers on a budget, are easy to<br />
wrap and are guaranteed to make any dad<br />
feel like, err, The King!<br />
■ Aramis Classic Father’s Day Set –<br />
Perfect for older, sophisticated gents,<br />
Aramis is an absolute classic fragrance,<br />
famed for its wearability and masculine<br />
appeal. This set features a 60ml Aramis Eau<br />
de Toilette and 24 H<strong>our</strong> Deodorant Stick.<br />
■ Tabac Aftershave Lotion – This classic<br />
fragrance turned 50 last year and is surfing<br />
the trend for nostalgia in male grooming.<br />
Few things smell quite so masculine as this<br />
woody fragrance, making it perfect for<br />
‘trad dads’.<br />
This year,<br />
Father’s Day<br />
falls on Sunday<br />
June 20 – so<br />
make a note in<br />
y<strong>our</strong> diary!<br />
They work<br />
so hard<br />
They always<br />
wear whatever<br />
fragrance you<br />
give them<br />
The fragrance industry always experiences a<br />
spike in sales during June thanks to the<br />
popularity of fragrances as a gift for Father’s<br />
Day. The great thing is, dads are always<br />
grateful for whatever they receive! But if<br />
customers want to give something a bit<br />
different this year, what about…<br />
■ Chanel Allure 150ml eau de toilette –<br />
We all know how men reckon bigger is<br />
better, so how about this for alpha male<br />
dads? A supersize 150ml<br />
bottle of one of Chanel’s<br />
most famous fragrances,<br />
retailing at £70.<br />
■ Calvin Klein Eternity<br />
Aqua – A <strong>new</strong> twist on<br />
the classic Eternity scent,<br />
this aquatic, woody<br />
fragrance is bound to be a<br />
winner for Father’s Day.<br />
Ideal for summer thanks to<br />
a fresh note of chilled cucumber at its top, it<br />
mellows to sexy and sophisticated wood and<br />
musk notes.<br />
■ Guerlain Homme L’Eau – Perfect for<br />
summer and fantastically wearable, Guerlain’s<br />
brand <strong>new</strong> fragrance is a real departure from<br />
Guerlain Homme, <strong>with</strong> a freshness that has<br />
universal appeal.<br />
■ David Beckham<br />
Instinct Ice – An ideal<br />
gift for younger dads,<br />
this special summer<br />
twist on the successful<br />
Instinct franchise is, in<br />
Golden Balls’ own<br />
words, ‘cool, modern<br />
and sophisticated’.<br />
The word ‘pamper’ might not be<br />
in the vocabulary of most men<br />
(well, not unless they’re <strong>new</strong> dads and having to change nappies) but that doesn’t mean<br />
hard-working dads don’t respond to products to help them look and feel their best.<br />
■ Molton Brown Fresh Bushukan Citrus Bodywash – A <strong>new</strong> challenger to<br />
Molton Brown’s award-winning Black Pepper Re-Charge Bodywash, this super<br />
zingy citrus wash makes a great gift for dads in search of that early morning<br />
wake-up call.<br />
■ Imperial Leather SkinKind in Restore – Perfect for young customers <strong>with</strong><br />
only their pocket money to spend, this hypoallergenic hair and body wash<br />
contains vitamin B5 and marine extracts to moisturise, while the allergen-free<br />
fragrances ensure sensitive dads get something more invigorating than boring<br />
fragrance-free options.<br />
■ Biotherm Homme High Recharge Gift Set – What busy dad doesn’t need a<br />
bit of a pick-me-up? Biotherm’s great value gift set contains a full sized High<br />
Recharge moisturiser plus a 40ml face wash, 40ml face scrub and a free washbag.<br />
■ Dove Men+Care Mini Traveller Kit – Customers can show dads<br />
how much they ‘Dove’ them <strong>with</strong> this trio of mini body products<br />
from the <strong>new</strong> Dove Men+Care line. All packaged up in<br />
a sleek wash bag, it’s ideal for dads who travel<br />
<strong>with</strong> work – or who love to hit the gym after a<br />
day in the office.<br />
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15
6<br />
OF<br />
THE<br />
BEST...<br />
As festival fever takes hold,<br />
make sure y<strong>our</strong> customers<br />
are prepared for the party<br />
<strong>with</strong> these six health and<br />
beauty essentials...<br />
FESTIVAL<br />
PRODUCTS<br />
GIRLS ALOUD FESTIVAL LASHES<br />
For festival fashionistas who want to have some fun <strong>with</strong> their look<br />
Girls Aloud and Eylure have created these limited edition festival falsies!<br />
The five fluttery numbers have been designed to capture each band<br />
member’s personality – from Cheryl’s gold-tipped lashes to Sarah’s red<br />
leopard print style. Quick and easy to apply, these lashes will take her<br />
from festival geek to festival chic in a flash!<br />
WITCH CONCEALER<br />
If blemishes do break out,<br />
customers can cover them<br />
in a flash (<strong>with</strong>out clogging<br />
up their skin) <strong>with</strong> this<br />
clever concealer from Witch.<br />
It not only blends naturally<br />
<strong>with</strong> the skin tone to hide<br />
any imperfections, but also<br />
treats spots at the same<br />
time <strong>with</strong> its witch hazel<br />
and tea tree formula. The<br />
ultra slim cylinder means<br />
she can slip it into her<br />
pocket for touch-ups<br />
throughout the day, too!<br />
ZIRTEK<br />
Frolicking around in the fields all day can trigger runny<br />
noses, sneezing, itchy and watery eyes and even heat<br />
rash, so make sure festival lovers pop this antihistamine<br />
into their rucksack! Taking a tablet before the first act<br />
comes on stage can help control<br />
and prevent allergies, meaning<br />
that they will be able to focus on<br />
the festival line up and party into<br />
the night!<br />
PIZ BUIN ALLERGY LOTION SPF 30<br />
Burnt bits are never a nice festival souvenir! So make sure<br />
sunscreen is on every festival-goer’s must-pack list. Perfect<br />
for those <strong>with</strong> pale or sun sensitive skin, this waterresistant<br />
formula boasts advanced UVA and UVB sun filters<br />
as well as dermatologically tested ‘calmanelle’ to help calm<br />
and protect sun-irritated skin.<br />
CLEARASIL ULTRA RAPID ACTION<br />
TREATMENT CREAM<br />
Squeaky clean skin isn’t easy to come by at festivals, and<br />
that can lead to spot breakouts. For fast action, suggest<br />
customers have this rapid <strong>new</strong> treatment from Clearasil on<br />
hand. Featuring ‘acceladerm’ technology, the cream gets to<br />
work straight away and promises to reduce spot size and<br />
redness in just f<strong>our</strong> h<strong>our</strong>s. Which hopefully will be in time<br />
for when the headliners make it onto stage…!<br />
LOVE YOUR SHOES<br />
Trekking to and fro between the<br />
campsite and the music arena can<br />
take its toll on feet, so tell y<strong>our</strong><br />
customers to slip these little<br />
wonders into their shoes for some<br />
essential relief! The f<strong>our</strong> gel<br />
cushions in the range help to ease<br />
common pain pressure points, such<br />
as the ball of the foot or blisterprone<br />
bits. And when the festival is<br />
over, they can be washed free from<br />
mud and be used again!<br />
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P R O M O T I O N<br />
Drive sales <strong>with</strong><br />
Gillette Venus<br />
2010 investment<br />
As brand leaders, Gillette Venus<br />
strives to continually improve existing<br />
products and having brought over 1<br />
million <strong>new</strong> users into the blades and<br />
razor category in 2009*, Venus are<br />
bringing even more <strong>new</strong> <strong>new</strong>s to the<br />
category this year. Here’s the<br />
breakdown of all the <strong>new</strong> products.<br />
After consumer research suggested<br />
that women were looking for more<br />
convenient products, Venus<br />
announced a revolutionary <strong>new</strong> 2-in1<br />
product, Venus SPA Breeze. The<br />
SPA Breeze makes shaving easy <strong>with</strong><br />
its built-in shave gel bars that provide<br />
moisturising lather for a smooth<br />
shave, <strong>with</strong>out the need for separate shave cream.<br />
The gel bars are infused <strong>with</strong> the clean, fresh scent<br />
of white tea, which is known for its<br />
skin soothing properties and will<br />
appeal to women who are looking<br />
for an all encompassing system.<br />
The female razor market is worth<br />
£68 million in the UK and the<br />
Gillette Venus brand holds over a<br />
50% share*. Gillette Venus strives to<br />
continually improve existing<br />
products and recently launched the<br />
<strong>new</strong> special edition Venus<br />
Embrace. It offers women five<br />
blades for an amazingly close shave<br />
and dramatically smooth skin in an<br />
eye catching <strong>new</strong> purple col<strong>our</strong>. A<br />
flatter pivoting head flexes around women’s curves<br />
to remove virtually every hair and a Protective<br />
Ribbon of Moisture adds a smooth glide to the<br />
shaving process, as well as a soft gel handle for<br />
extra grip.<br />
To complete the Venus blades and<br />
razor line up, Gillette completely<br />
revamped its disposable range.<br />
Rebranded from the Agilite, Gillette<br />
Venus launched the Simply Venus 2,<br />
Simply 3 and Simply 3 plus.<br />
Simply Venus 2 offers two blades,<br />
Simply Venus 3 offers three blades<br />
and pivoting head and Simply<br />
Venus 3 plus includes three blades, a<br />
premium feel handle and bright<br />
col<strong>our</strong>ing. Venus also introduced a<br />
premium Venus Oceana disposable<br />
<strong>with</strong> a <strong>new</strong> design and handle.<br />
To complement the <strong>new</strong> products, Satin Care<br />
shave gel is also available in a <strong>new</strong> fresh white<br />
packaging for a more modern feel.<br />
*IRI Sales Value Oct 2009<br />
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17
COUNTER<br />
A S S I S TA N C E<br />
YOUR GUIDE TO GIVING THE BEST ADVICE – AND GETTING<br />
CUSTOMERS TO SPEND MORE MONEY IN YOUR STORE!<br />
Cosmetics<br />
Objectives:<br />
After reading this<br />
module you will be<br />
able to:<br />
■ Help customers choose the<br />
best foundation for their needs, in<br />
the correct shade<br />
■ Advise customers on some of this<br />
season’s hottest trends<br />
■ Warn shoppers about the dangers<br />
of keeping their make-up too long<br />
■ Make effective link sales<br />
suggestions<br />
Module 23: Cosmetics<br />
Make-up is one of the biggest<br />
and most valuable categories<br />
in the beauty industry.<br />
According to the Cosmetic<br />
Toiletry & Perfumery<br />
Association’s latest annual<br />
report, the cosmetics market in<br />
<strong>Great</strong> Britain was worth a<br />
staggering £1.3 billion in 2009<br />
– a rise of 6.8 per cent on<br />
2008, and evidence that it<br />
appears to have ridden out the<br />
economic storm.<br />
Whether it’s down to the<br />
‘lipstick factor’ – which shows<br />
that, when times are tough,<br />
women actually spend more on<br />
little mood-boosting luxuries<br />
like lipstick – or whether it’s<br />
the ongoing obsession <strong>with</strong><br />
emulating celebrity looks, the<br />
market certainly seems to be<br />
going from strength to<br />
strength. So make sure you’re<br />
promoting cosmetics in y<strong>our</strong><br />
store if you want to reap the<br />
lucrative rewards!<br />
18 b e a u t y m a g a z i n e<br />
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Cosmetics: in a nutshell<br />
Women have been using make-up for around 2,000 years. Whether it’s<br />
to help enhance natural features or to cover up imperfections, cosmetics<br />
have become a confidence tool for women all over the world. But <strong>with</strong><br />
ever-changing trends and the huge array of formulation choices<br />
available on-shelf, it can be confusing. Which is where you can help.<br />
Firstly: foundation<br />
Foundation is an important starting point<br />
for any look. It’s chiefly used to help<br />
even out skin tone and cover any<br />
blemishes, but it will also help to create<br />
a smooth, longer-lasting base for other<br />
cosmetic products.<br />
CHOICES<br />
Foundations come in a range of formats<br />
and textures, <strong>with</strong> a number of added<br />
benefits and at a range of different<br />
price points.<br />
Like skincare, customers should<br />
ideally opt for a product that will<br />
suit their skin type, as this will help<br />
the foundation wear better through the<br />
day. Bear in mind these formulation types<br />
and who they would suit:<br />
■ Oil-based – good for dry skin<br />
■ Oil-free – good for oily skin<br />
■ Mineral – pitched as the most ‘natural’,<br />
good for all skin types<br />
■ Water-free – good for those after<br />
long-wearing products; often used in<br />
heavy-duty camouflage foundation<br />
When helping someone choose a format,<br />
it’s also worth pointing out that<br />
powder foundations can help<br />
to mattify oily skins, while a<br />
creamy foundation is<br />
generally more suited<br />
to dry skins. Added<br />
benefits such as<br />
SPFs, anti-ageing<br />
ingredients or longlasting<br />
formulations<br />
may also affect a<br />
shopper’s choice.<br />
Remember!<br />
Someone’s natural skin<br />
col<strong>our</strong> will change <strong>with</strong><br />
the seasons. Recommend<br />
slightly darker foundations<br />
for summer and lighter<br />
ones for winter.<br />
PERFECT MATCH<br />
The best foundation is one that matches a<br />
customer’s natural skin tone. Help them<br />
find this using the following steps:<br />
■ Select the shade you think they’ll need,<br />
then also take the one above and the<br />
one below.<br />
■ Apply a stripe of each to their jaw line<br />
(it’s best to test foundation on the face,<br />
where it will actually be worn, not on<br />
the hand).<br />
■ Blend each shade into<br />
the skin and see which<br />
most closely matches<br />
y<strong>our</strong> customer’s own<br />
natural col<strong>our</strong>.<br />
■ Check this shade<br />
outside in natural<br />
daylight, as shop<br />
lighting can sometimes<br />
affect how a col<strong>our</strong> looks.
Gucci<br />
Cosmetics<br />
& the catwalk<br />
Fashion and beauty have always been<br />
closely connected, but it is in the<br />
cosmetics market that this is most<br />
apparent. Most brands coincide the<br />
launches of their key make-up collections<br />
<strong>with</strong> the arrival of <strong>new</strong> season clothing<br />
lines on the high street. And much of the<br />
inspiration for these ranges (both in terms<br />
of fashion and make-up) comes from key<br />
events such as London Fashion Week<br />
(which previews autumn/winter trends in<br />
February and spring/summer<br />
trends in September).<br />
Eye and lip col<strong>our</strong>s in<br />
particular tend to<br />
take their lead from<br />
the catwalks.<br />
ON-TREND<br />
The following looks<br />
are hot off the<br />
catwalk for<br />
spring/summer 2010:<br />
Skin: Fresh-faced, photo-ready skin is<br />
hot this season. Flawless, but <strong>with</strong>out<br />
looking overly made up, catwalks were<br />
full of dewy, natural-looking skin <strong>with</strong> a<br />
slight flush.<br />
Summer<br />
trends<br />
Don’t forget these age-old<br />
summer fav<strong>our</strong>ites:<br />
Waterproof mascara – Ideal for<br />
summer holidays by the pool.<br />
Bronzers – For a sun-kissed<br />
summer glow.<br />
Eyes: Pastels – particularly lilac – were all<br />
the rage at last year’s spring/summer<br />
shows, and that’s evident in this season’s<br />
launches. Bright and col<strong>our</strong>ful for summer,<br />
customers can either wear them light and<br />
pretty, or bright and bold for a more<br />
on-trend look.<br />
Dior<br />
Neutral, earthy or bronzed<br />
shades are popular at any<br />
time of year, particularly <strong>with</strong><br />
those who fear the full-on<br />
fashion col<strong>our</strong>s. A smoky eyed look<br />
can be given a summery edge <strong>with</strong> a<br />
touch of shimmer that will help to show<br />
off bronzed skin.<br />
Big lashes remain a big trend. Whether<br />
it’s full-on falsies, or one of the latest<br />
blacker-than-black lengthening mascaras,<br />
lashes should be luscious.<br />
Lips: Nude and sheer lips were big at the<br />
shows. For a dramatic version, customers<br />
can use their foundation over the lips and<br />
then add a slick of balm or gloss on top.<br />
Alternatively, beige-y shades will do the job.<br />
By contrast, bright lips are also big.<br />
Whether it be the full-on neon hues,<br />
pastel shades, or bright reds.<br />
Top tips for selling<br />
■ Make sure testers are available –<br />
and that they’re kept clean. Most<br />
shoppers will want to try before<br />
they buy.<br />
■ Keep an eye on seasonal trends<br />
so you can help people get looks<br />
they’ve seen in magazines or on<br />
celebrities.<br />
■ Keep a good range of neutral<br />
shades in stock. Not everyone will<br />
want full-on fashion col<strong>our</strong>s.<br />
■ Flatter y<strong>our</strong> customers and help<br />
them to have fun when they’re<br />
shopping for cosmetics – it should<br />
be an enjoyable process.<br />
M O D U L E<br />
23<br />
C O S M E T I C S<br />
Once you’ve read through this<br />
module, complete the multiple<br />
choice questions at the end to<br />
gain professional recognition<br />
and a certificate that can be<br />
kept as a CV highlight.<br />
Get the look<br />
Key to achieving a look is<br />
application technique, and<br />
professional brushes and tools<br />
can help customers get the best<br />
from their cosmetics. Advise<br />
people buy the following:<br />
■ Sponge – Helps create a<br />
smooth finish <strong>with</strong> liquid<br />
foundations.<br />
■ Foundation/Concealer brush –<br />
Helps to target and highlight<br />
specific areas and create even<br />
coverage on the skin.<br />
■ Flat brush – Can sweep<br />
eyeshadow on evenly and<br />
enables precision for shading.<br />
■ Slanted brush – For precise<br />
eyeliner application. Some will<br />
also enable smudging for a<br />
smoky eye.<br />
■ Big round brush – For bronzer<br />
and blusher, to create a natural<br />
flush across the cheek.<br />
Model shots: Pat McGrath, global creative design director for Max Factor<br />
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19
Safety first<br />
Just as you’d expect a dentist to use a fresh<br />
pair of gloves for you, or a doctor to open<br />
a brand <strong>new</strong> syringe for y<strong>our</strong> jab, so y<strong>our</strong><br />
customers will expect a basic level of safety<br />
and hygiene from makeovers and tester<br />
products in-store. Otherwise bacteria can<br />
spread from person to product – and on to<br />
a <strong>new</strong> person. Which could cause problems<br />
such as conjunctivitis or cold sores.<br />
For safe beauty in y<strong>our</strong> stores,<br />
remember these top tips:<br />
■ Clean brushes after every customer, or<br />
opt for single-use disposables, to avoid<br />
cross-contamination.<br />
■ Don’t ‘double dip’ y<strong>our</strong> brushes into<br />
products as it can take germs from a<br />
customer into a product.<br />
■ Keep a hand sanitizer on the counter and<br />
use it before doing any makeovers or<br />
helping customers ‘play’ <strong>with</strong> testers.<br />
■ Keep the lids on testers to reduce their<br />
exposure to bacteria.<br />
Best befores<br />
It’s not only food that has a use-by date.<br />
Any cosmetic product will also have a time<br />
after which it should not be kept.<br />
The back of any product will have a<br />
‘period after opening’ or PAO symbol – an<br />
open jar in which or beside which will be a<br />
number followed by the letter ‘M’ (above<br />
right). This number denotes how many<br />
Link Sales<br />
Activity<br />
Take a look at the foundations that you<br />
stock in y<strong>our</strong> store. Think about what<br />
you would recommend for the following<br />
customers and why:<br />
■ A mature woman who wants<br />
anti-ageing benefits<br />
■ A teenager <strong>with</strong> greasy skin<br />
■ Someone <strong>with</strong> very sensitive skin<br />
■ A woman who wants to cover a large<br />
birthmark on her face<br />
months the product can be used for once it<br />
is open. For example, a moisturiser <strong>with</strong> the<br />
open jar and 12M tells you the product is<br />
‘good’ for a year after it is first opened.<br />
While most customers will easily finish a<br />
moisturiser in the given time, cosmetics can<br />
be less straightforward. Lifespans can be as<br />
short as f<strong>our</strong> months, but people often<br />
hang on to them longer than they should,<br />
as shown by the chart below.<br />
Remind customers in y<strong>our</strong> store that old<br />
products should be binned, or they can<br />
become a breeding ground for bacteria and<br />
can consequently cause infections. It’s also<br />
crucial that they don’t share make-up <strong>with</strong><br />
friends and family – again, because germs<br />
can spread and cause infections.<br />
Type of product Use <strong>with</strong>in Kept for<br />
Mascara 4-6 months 12 months<br />
Concealer 12 months 24 months<br />
Eyeshadow / Blusher 18-24 months 180 months<br />
Eyebrow pencil 18 months 96 months<br />
Lipstick / Lipgloss 12-24 months 120 months<br />
Enc<strong>our</strong>age make-up customers to spend more in-store by recommending<br />
additional products:<br />
Cleansers – It’s crucial that customers take their make-up off properly at<br />
night, otherwise it can clog the skin and cause blemishes. You can additionally<br />
recommend specific eye make-up removers for the delicate eye area.<br />
Tools – Help customers get the most from their make-up by recommending<br />
appropriate brushes and sponges, as well as cotton buds and pads to tidy up<br />
any mishaps.<br />
Accessories – False eyelashes are great for finishing a look. They’ve grown in<br />
popularity over recent years, and are easier than ever to apply. Glitter and<br />
body jewels can also help to set off a look.<br />
BEAUTY<br />
COUNTER<br />
A S S I S TA N C E<br />
ACCREDITED TRAINING FOR IN-STORE BEAUTY EXPERTISE<br />
Anna Smith<br />
Has successfullycompleted<br />
<strong>Beauty</strong> <strong>Magazine</strong>’s training<br />
module on<br />
Cosmetics<br />
Awarded June 2010<br />
Cara Whitehouse,<br />
BEAUTY <strong>Magazine</strong> Editor<br />
MAGAZINE<br />
Lesley Johnson,<br />
BSc MRPharmS, CIG Healthcare Partnership<br />
Testing…Testing!<br />
Work through the activity (left) to test y<strong>our</strong><br />
knowledge of the allergies sector.<br />
To gain recognition for y<strong>our</strong> training in<br />
this area, complete the six multiple<br />
choice questions (below) online at<br />
www.<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk/Cosmetics.<br />
A certificate will automatically be generated<br />
for everyone who passes. These can be saved<br />
onto y<strong>our</strong> PC and printed off for y<strong>our</strong> files.<br />
1. By how much did the value of the<br />
cosmetics market grow in the past year?<br />
a. 1.3 per cent<br />
b. 6.8 per cent<br />
c. 8.6 per cent<br />
d. 9.3 per cent<br />
2. If someone has oily skin, what sort of<br />
foundation should you recommend?<br />
a. Oil-free<br />
b. Oil-based<br />
c. Water-free<br />
d. A creamy formula<br />
3. The best way to check a foundation<br />
correctly matches someone’s skin tone is:<br />
a. To test it on their face<br />
b. To check the lighter and darker shades aren’t a<br />
better match<br />
c. To check it outside in daylight<br />
d. All of the above<br />
4. The best brush for blusher is:<br />
a. A flat one<br />
b. A slanted one<br />
c. A big and round one<br />
d. A sponge<br />
5. The period after opening symbol is:<br />
a. A closed jar <strong>with</strong> a date<br />
b. An open jar <strong>with</strong> a date<br />
c. A closed jar <strong>with</strong> a number followed by ‘M’<br />
d. An open jar <strong>with</strong> a number followed by ‘M’<br />
6. An eyeshadow should be kept for how<br />
long after opening?<br />
a. 4-6 months<br />
b. 6-12 months<br />
c. 12-18 months<br />
d. 18-24 months<br />
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*Gross media value.
H O M E H A I R C O L O U R A N T S<br />
HAIR BY FUDGE<br />
Look: Sun-kissed highlights<br />
Seen on: Subtle highlights are a fav<strong>our</strong>ite look for stars such as Jennifer<br />
Aniston, Eva Longoria and Jennifer Lopez.<br />
Recommend: As the weather hots up, many customers<br />
will seek to add some warmth to their hair col<strong>our</strong> too.<br />
Brunettes wanting to give their tresses a lift can achieve<br />
this <strong>with</strong> Jerome Russell’s Bblonde Highlighting Kit.<br />
It’s simple to use and comes <strong>with</strong> all the necessary tools<br />
to achieve uniform col<strong>our</strong>, including a tint brush, cap<br />
and hook. Alternatively, Sun In works to enhance<br />
natural highlights and can be sprayed all over for fullhead<br />
lightening, or onto specific strands for a multi-tone<br />
effect. Activated by the heat of a hairdryer, it’s a quick<br />
and easy option and comes in Super for full-on beach<br />
blonde highlights, or Gentle <strong>with</strong> Lemon for a more subtle, sun-kissed<br />
result. Finally, those <strong>with</strong> Asian, Oriental or Afro-Caribbean hair should opt<br />
for Smart <strong>Beauty</strong> Smart Highlights, which has a one-step lift and col<strong>our</strong><br />
formula that is perfect for creating fine or chunky highlights.<br />
Tresses<br />
rendy<br />
COLOUR CARE<br />
Don’t forget to recommend that<br />
customers also pick up a col<strong>our</strong> care<br />
shampoo and conditioner, as well as<br />
a weekly intensive conditioning<br />
treatment. Not only will these work<br />
to keep locks healthy and shiny, but<br />
they’ll also help to fight col<strong>our</strong><br />
fade for a longer-lasting,<br />
more vibrant hue.<br />
Customers needn’t rely on a salon col<strong>our</strong>ist<br />
to get on-trend hair hues. By selecting the<br />
correct off-the-shelf kit, it’s simple for them<br />
to achieve fashionable, celebrity-standard<br />
col<strong>our</strong> in the convenience of their own<br />
bathrooms, says ANJANA GOSAI<br />
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H O M E H A I R C O L O U R A N T S<br />
HAIR BY JOICO HAIR BY RICHARD WARD<br />
Look: Radiant red<br />
Seen on: This striking col<strong>our</strong> is sported by several celebrities,<br />
including singer Florence Welch, Girls Aloud star Nicola Roberts<br />
and Mad Men actress Christina Hendricks.<br />
Recommend: Fiery red is a bang-on-trend way to make a<br />
col<strong>our</strong> statement. Y<strong>our</strong> customer can get the look <strong>with</strong> <strong>new</strong><br />
Schwarzkopf LIVE Color XXL Hot Reds, which comes in three<br />
high impact shades, created <strong>with</strong> concentrated pigments that<br />
penetrate deep into the locks to<br />
give permanent, intense and<br />
lasting col<strong>our</strong>. L’Oréal Paris<br />
Féria Color 3-D offers threedimensional<br />
col<strong>our</strong> and the<br />
shade Scarlet Power (P67) is<br />
flattering on most skin tones. If<br />
customers prefer a natural<br />
option, tell them to go for<br />
Tints of Nature in 4RR Dark<br />
Henna Red. The range is free<br />
from ammonia, parabens or<br />
resorcinol and is capable of<br />
lightening the hair by almost two shades. It’s also packed <strong>with</strong><br />
Soil Association-certified organic ingredients such as chamomile,<br />
aloe vera and orange, as well as conditioning vitamins E and C.<br />
Look: Glistening blonde<br />
Seen on: Countless celebrities are joining the blonde brigade,<br />
including supermodel Vlada Roslyakova, singer Pixie Lott and<br />
actress Carey Mulligan.<br />
Recommend: For permanent col<strong>our</strong>, suggest the Garnier<br />
Nutrisse Radiant Blondes range, which comes in f<strong>our</strong> shades.<br />
The ammonia-free formula is an ideal option<br />
for those <strong>with</strong> sensitive and damaged tresses,<br />
plus the added avocado and grape seed oils<br />
will work to leave hair looking glossy.<br />
Alternatively, L’Oréal Paris Excell 10’ has a<br />
collection of three <strong>new</strong> shades for ‘super luxe’<br />
blonde locks, each of which promises a soft,<br />
shiny result that develops in just 10 minutes.<br />
Or Clairol Nice'n Easy has launched f<strong>our</strong><br />
<strong>new</strong> blonde col<strong>our</strong> choices which contain a<br />
clever dye molecule that adjusts to deliver just<br />
the right amount of col<strong>our</strong> to each hair strand<br />
for a natural, multi-tonal result. However,<br />
<strong>with</strong> blonde col<strong>our</strong>s in particular, disc<strong>our</strong>age<br />
customers from going any lighter than two shades from their<br />
natural hair hue to avoid col<strong>our</strong>ing disasters and distress to locks.<br />
Look: Punky pastels<br />
Seen on: From pink streaks at Giles to hints of lavender at Gareth<br />
Pugh, models were storming the catwalks <strong>with</strong> a rainbow of hair<br />
shades. Even celebrities are getting in on the act: Lady Gaga went<br />
yellow and Kelly Osb<strong>our</strong>ne chose lilac for her mane.<br />
Recommend: If customers are after a temporary change, suggest<br />
they try Fudge Paintbox Col<strong>our</strong>s, which come in an array of twelve<br />
fashion-forward shades that must be applied <strong>with</strong> a tint brush and<br />
then stroked through the hair <strong>with</strong> a wide tooth comb. For<br />
longer-lasting results, a kit such as Schwarzkopf Live Color XXL<br />
can do the job. It comes <strong>with</strong> a special sealing technology and<br />
built-in protection that gives extended fade-free col<strong>our</strong>.<br />
Plus customers can pick from 15 rebellious shades, such as<br />
Cosmic Blue and Mystic Violet.<br />
HAIR BY RICHARD WARD<br />
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M E N ’ S H A I R C O L O U R A N T S<br />
It used to be the last great grooming and cosmetic products, hair dye is no<br />
taboo, but <strong>with</strong> a raft of <strong>new</strong> products longer the big deal it once was. “Men<br />
aimed specifically at men and attitudes certainly needn’t be scared of using hair<br />
towards the ageing process changing, col<strong>our</strong>ants anymore,” says Nathan Walker,<br />
dyeing y<strong>our</strong> hair might no longer be the Trevor Sorbie’s international technical<br />
preserve of women. Men too, it seems, want director. “The stigma around it has<br />
a piece of the action – whether it’s to create disappeared now that a number of high<br />
an edgy hairstyle, cover up the first signs of profile figures are using dye to mask a few<br />
grey or to maintain a youthful, competitive stray greys or create a bold <strong>new</strong> look.”<br />
look for the workplace. In fact, so open are What’s more, greying hair is no longer<br />
men to the idea of dyeing their hair that in the preserve of middle-aged men <strong>with</strong> their<br />
a recent survey a third of 20 to 34 year olds first touches of grey. According to the<br />
said they’d consider dyeing their grey hair survey, conducted by Trevor Sorbie, men<br />
specifically for a job interview.<br />
are actually going grey earlier than ever<br />
Why the sudden interest? Well, <strong>with</strong> before, <strong>with</strong> many blaming stress and the<br />
men happy to try hair removal, self tanning current economic climate for their<br />
Menof<br />
premature loss of col<strong>our</strong>. “In today’s evercompetitive<br />
world an increasing number of<br />
men are reaching for col<strong>our</strong>ants in a bid to<br />
prevent the tell tale signs of ageing and to<br />
continue to look fresh among their younger<br />
colleagues,” says Walker. Nearly half<br />
blamed stress for their grey hairs, and <strong>with</strong><br />
scientists now backing up the claim that<br />
worry turns you grey, men’s increasingly<br />
competitive lifestyles can only be good<br />
<strong>new</strong>s to hair dye manufacturers.<br />
Certainly, when a male grooming big<br />
hitter like L’Oréal Paris Men Expert enters<br />
the fray, you know there’s a market there<br />
worth tapping into. The company’s <strong>new</strong><br />
Excell 5’ Brush-In Hair Col<strong>our</strong> has been<br />
col<strong>our</strong><br />
It’s the most exciting<br />
male grooming trend<br />
in ages, but will the<br />
home hair dye<br />
revolution really take<br />
off? ‘Grooming Guru’<br />
LEE KYNASTON<br />
finds out…<br />
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M E N ’ S H A I R C O L O U R A N T S<br />
carefully designed to hit all the right spots<br />
<strong>with</strong> male customers nervous about using<br />
hair dyes. Not only does it take just five<br />
minutes to work (men don’t want to answer<br />
the door <strong>with</strong> cling film wrapped around<br />
their heads and dye dripping down their<br />
faces), it’s a cinch to use and isn’t messy,<br />
thanks to a special application brush.<br />
So will hair dyes for men take off? They<br />
will if women’s perception of grey hair is<br />
anything to go by. A recent survey by<br />
dating site parship.co.uk may have<br />
trumpeted that a quarter of women think<br />
grey hair is ok on a man, but that still<br />
leaves a whopping 75 per cent who<br />
obviously don’t! Men, take note.<br />
DYE RIGHT<br />
How to get the most out of y<strong>our</strong> dye – a few expert<br />
tips you can pass on to male customers:<br />
1. Choose y<strong>our</strong> shade carefully. “People have a<br />
tendency to think their hair col<strong>our</strong> is darker than it<br />
really is, so if you’re hesitating between two shades<br />
always pick the lighter one,” advises Christophe Robin,<br />
col<strong>our</strong> expert at L’Oréal Paris (above left).<br />
2. Don’t skimp! “Even and consistent coverage is key to a great result,” says Nathan<br />
Walker, Trevor Sorbie’s international technical director (above right). “To ensure this, it’s<br />
essential to use all of y<strong>our</strong> allocated product in one go. If you don’t, the result could be<br />
patchy coverage.”<br />
3. Develop a routine. “Regular reapplication is an essential factor in getting the best<br />
results from y<strong>our</strong> hair col<strong>our</strong>ant,” says Walker. “While most products offer permanent<br />
col<strong>our</strong>, to keep it looking its best and most natural it is necessary to reapply every f<strong>our</strong><br />
to six weeks, even if col<strong>our</strong> is not noticeably fading.”<br />
FOR MEN<br />
WHO JUST<br />
FANCY A<br />
CHANGE OF<br />
COLOUR<br />
When it comes to<br />
dyeing hair in the<br />
name of fashion,<br />
blonde highlights are<br />
especially popular<br />
(particularly <strong>with</strong><br />
younger customers<br />
wanting to achieve<br />
some surfer dude<br />
cachet). Jerome<br />
Russell’s Bblonde<br />
for Men range is<br />
perfect for styleconscious<br />
customers<br />
and includes an easy<br />
to use Highlighting Kit and<br />
a man-friendly Hair Lightener<br />
containing the strongest peroxide<br />
on the high street!<br />
FOR MEN WITH THE<br />
ODD GREY HAIR<br />
L’Oréal Paris Men Expert Excell 5’ is designed to give<br />
subtle, natural-looking results, blending away grey rather<br />
than completely covering it. It gently fades too, so guys<br />
won’t get obvious roots. Just For Men and Trevor Sorbie<br />
Professional Mg Hair also cover grey a treat. Alternatively,<br />
men <strong>with</strong> rogue grey hairs can use the unisex Hair Mascara<br />
to temporarily disguise any signs of ageing.<br />
TESTING...<br />
Remind men that it’s crucial they carry<br />
out a sensitivity test before using a<br />
hair dye to make sure they’re not<br />
allergic to any of its ingredients. A<br />
small amount of product should be put<br />
on the inside of the arm or behind the<br />
FOR MEN WITH<br />
GREY BEARDS<br />
ear and left for 24 h<strong>our</strong>s. If any<br />
reaction occurs, the product<br />
MUST NOT be used.<br />
Flecks of grey in facial hair can be a real giveaway of y<strong>our</strong><br />
age, whether you dye y<strong>our</strong> hair or not, so the Trevor<br />
Sorbie Mg Beard dye for beards, moustaches and<br />
sideburns (available in three shades) and Just For Men’s<br />
Moustache, Beard & Sideburns Brush-in Col<strong>our</strong> Gel<br />
are the perfect solution. Specially formulated for tough<br />
facial hair, they take just five minutes to work – and are<br />
good for men wanting to hide ginger bristles too!<br />
FOR MEN<br />
WITH A LOT<br />
OF GREY<br />
Customers wanting to avoid an<br />
unsubtle, overnight transformation<br />
can opt for Restoria Lotion or<br />
Restoria Cream. Both progressively<br />
col<strong>our</strong> hair rather than change it<br />
immediately, <strong>with</strong> results taking<br />
around three weeks to<br />
achieve. Since they’re<br />
applied directly onto dry<br />
hair (<strong>with</strong>out mixing or<br />
mess) they’re easy to<br />
use too. Or if a<br />
customer wants to<br />
reduce their grey but<br />
keep some of it to<br />
create a more natural<br />
look they can use Just<br />
For Men Touch Of<br />
Grey, which is<br />
formulated to col<strong>our</strong><br />
hair while still<br />
keeping a little of<br />
the silver.<br />
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H A N D S & N A I L S<br />
Handson help<br />
Knowing how to solve common hand and nail problems will have y<strong>our</strong><br />
customers happily handing over their money... JOCELYN BAILEY highlights<br />
some of the most common complaints<br />
PROBLEM: Thin, weak, soft nails that<br />
break and tear easily. Like fine, weak hair,<br />
they need body-building.<br />
SOLUTION: Recommend products designed<br />
to thicken, toughen and reinforce the nail<br />
plate, such as Sally Hansen Miracle Nail<br />
Thickener. It contains calcium, an essential<br />
mineral building block for nails, and the<br />
company claims that a daily<br />
application of this protective,<br />
part-ceramic shield can make the<br />
fingernails up to 70 per cent<br />
thicker in f<strong>our</strong> days. Revlon’s<br />
Calcium Gel Nail Hardener also<br />
features calcium, as well as<br />
vitamins B5 and E, blackcurrant oil<br />
and malic acid to strengthen and<br />
increase nail thickness. Or there’s<br />
The Nail Doctor Build Me Up Nail<br />
Hardener, which helps bond nail layers<br />
together, whilst also sealing the edges to<br />
reduce splitting, peeling and cracking.<br />
PROBLEM: Fragile nails that peel at the<br />
tips and split at the sides. The most<br />
common cause is dehydration due to<br />
dryness, neglect, detergents or age, especially<br />
among the over-40s.<br />
SOLUTION: Like very dry skin, dry<br />
nails need conditioning. Burt’s Bees<br />
Lemon Butter Cuticle Cream is an<br />
intensive treatment featuring citrus<br />
butter to deeply n<strong>our</strong>ish nails and<br />
cuticles, while the lightweight<br />
Sukin Hand & Nail Cream<br />
contains hydrolysed soy protein to<br />
moisturise, plus vitamin E, aloe<br />
vera, avocado and rosehip oil to<br />
treat and soften both<br />
hands and nails.<br />
Jojoba oil is a terrific<br />
moisturising<br />
ingredient for nails<br />
because its tiny<br />
molecule size helps<br />
it penetrate more<br />
easily, which is<br />
why it’s used in<br />
Leighton Denny’s<br />
Slick Tips, which also<br />
has sweet almond oil and antioxidant<br />
vitamins A and E. Bear in mind as well that<br />
dry nails can also be brittle, so they tend to<br />
break instead of bending under pressure.<br />
Mavala Mava-Flex helps restore flexibility<br />
by adding a surge of hydration plus<br />
strengtheners in the form of essential oils,<br />
vitamin B5 and calcium.<br />
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PROBLEM: Ridged nails. Grooves and<br />
ridges may be down to genes, damage,<br />
dryness or age, but the condition often<br />
responds to rehydration of the nail plate<br />
(see previous section) as well as to instant<br />
cosmetic treatments.<br />
SOLUTION: Ridged and textured nails can<br />
be improved immediately by buffing, which<br />
literally polishes down raised areas, and also<br />
by ridge-filling base coats that fill in the<br />
grooves <strong>with</strong> ingredients such as<br />
silk or ground minerals. To start<br />
<strong>with</strong>, Ms Manicure Block<br />
Party 4-Way Buffing<br />
Block refines and<br />
smoothes the nails to a<br />
naturally glossy<br />
shine. But if<br />
that doesn’t<br />
quite do the<br />
job, or if the nails<br />
are thin and fragile,<br />
The Nail Doctor Fill Me In<br />
is a base coat containing silk powder to fill<br />
in pits, dents and grooves for a smoother,<br />
more even finish to the nail surface.<br />
PROBLEM: Bitten nails and ragged<br />
cuticles. Nail biting may begin <strong>with</strong> anxiety<br />
but, like all habits, it’s hard to break even<br />
when the original cause is lost in history.<br />
SOLUTION: Described as ‘willpower in a<br />
bottle’, Stop’n Grow contains two powerful<br />
ingredients that produce an extremely bitter<br />
taste to stop nail-biters letting their fingers<br />
stray absent-mindedly to the mouth. At the<br />
same time, to create smooth, neat cuticles<br />
and the illusion of elongated nails, Revlon<br />
Gentle Cuticle Remover contains papain, a<br />
gentle enzyme made from papaya that helps<br />
dissolve dead surface skin cells, while arctic<br />
QUICK TIPS<br />
FABULOUS FAKES: The hottest <strong>new</strong><br />
falsie on the shop floor is the Paris Hilton<br />
by Elegant Touch range of French<br />
manicure styles. They include Hollywood<br />
Glam<strong>our</strong> Nails (a dark red nail bed <strong>with</strong><br />
narrow silver glitter tip), Party Girl Nails<br />
(black and gold <strong>with</strong><br />
star patterning), Super<br />
Girly Nails<br />
(natural-look<br />
nails <strong>with</strong> hot<br />
pink tips and<br />
iridescent<br />
dividing lines)<br />
and Natural<br />
berry oil and other conditioners<br />
help to soften <strong>new</strong> cuticle skin.<br />
Alternatively, Leighton Denny<br />
Remove & Rectify is a daily care<br />
product that dissolves excess<br />
cuticle skin <strong>with</strong> AHAs, while<br />
grape seed oil adds moisture<br />
and softness, or Cutipen<br />
features both a gentle cuticle<br />
removing tip and a rich,<br />
softening cuticle cream.<br />
PROBLEM: Rough dry hands and age<br />
spots. Roughness responds rapidly to scrubs<br />
which physically slough off dead, dry skin<br />
cells, while age spots, caused by long-term<br />
UV-exposure and/or ageing, can be improved<br />
by regular use of sunscreen (which deters<br />
<strong>new</strong> pigment production) and<br />
antioxidants (to help reverse<br />
existing damage).<br />
SOLUTION: Simple exfoliators, such<br />
as Tesco Body Therapy Spa Serenity<br />
Savasavu Hand Exfoliator, which contains<br />
sugar particles to rapidly transform hands<br />
by sweeping away rough, dull skin, whilst<br />
exotic oils moisturise and soften.<br />
Alternatively, Ole Henriksen’s Hands<br />
Forward SPF15 is ‘supercharged’ <strong>with</strong> shea<br />
butter and kojic acid to help fade brown<br />
pigmentation spots,<br />
boost cell re<strong>new</strong>al and<br />
improve texture, while<br />
the award-winning<br />
Weleda Pomegranate<br />
Regenerating Hand<br />
Cream is rich in organic<br />
antioxidants to fight age<br />
spots and wrinkles, plus<br />
organic shea butter,<br />
avocado and olive oils to<br />
moisturise and soften.<br />
<strong>Beauty</strong> Nails (a natural base <strong>with</strong> tiny<br />
white flowers for a ‘French manicure’ tip).<br />
GET ’EM OFF: Rather than provide<br />
one-size-fits-all nail polish removers,<br />
Cutex offers different formulae for<br />
different nail types and nail problems,<br />
including a Strengthening formula for<br />
brittle nails, Moisture Guard for dry nails,<br />
and even Acetone-Free for false and<br />
acrylic nails. But for travel, Pretty<br />
Quik Acetone Free<br />
Instant Nail Polish<br />
Remover is a mini pot<br />
containing a removersaturated<br />
sponge that<br />
also boasts vitamin E<br />
and lanolin oil for<br />
H A N D S & N A I L S<br />
5 SUMMER NAIL<br />
POLISH TRENDS<br />
■ THE MANNEQUIN HAND: Nude polish<br />
helps the nails seem like an extension of<br />
the hand, making fingers appear longer<br />
and slimmer. Lady Gaga is said to wear<br />
MAD <strong>Beauty</strong> Toma Nail Polishes,<br />
whose pearly shades include Heat<br />
(oyster), while Maybelline Forever<br />
Strong Professional has Pink Whisper<br />
(ballerina pink).<br />
■ PRETTY PASTELS: Ideal for weddings,<br />
examples include Miners’ exquisitely<br />
pearlised Apricot Blush (milky peach) and<br />
Essie’s Wedding Collection Main<br />
Squeeze (shimmering lilac cream).<br />
■ BOLD BRIGHTS: Perfect <strong>with</strong> this<br />
summer’s fashions, look out for B<strong>our</strong>jois<br />
So Laque! in Tangerine Fatal (vibrant<br />
coral) or Revlon’s One Perfect Coral.<br />
■ GOTHIC ELEGANCE: Vampire vogue<br />
meets Chanel chic in NYC New York<br />
Color in Chinatown (midnight purple) or<br />
Tesco All About Face Nail Polish in<br />
Black Cherry.<br />
■ PRECIOUS METALS: Suited to all<br />
fashions and nail lengths, heavily<br />
‘metallicised’ shades include No7 Stay<br />
Perfect Nail Col<strong>our</strong> in Sunshine<br />
(silvery-grey) and 17 Precious Metals<br />
Nail Col<strong>our</strong> (molten gold).<br />
Demi Moore is said to be a fan. There are also<br />
antioxidants in Yes To Carrots C a Softer<br />
You Hand and Elbow Moisturising<br />
Cream, which contains beta carotene<br />
(from carrots, of c<strong>our</strong>se), and in the<br />
free-radical-bashing anti-ageing formula<br />
of Nivea Hand Age Defying Q10 Plus.<br />
However, the hand cream currently<br />
getting the most attention is the richly<br />
hydrating, award-winning All For Eve<br />
Hand Cream which, like the rest of the<br />
brand, gives its net profits to The Eve<br />
Appeal, a charity for research into<br />
gynaecological cancers.<br />
conditioning benefits, so it’s suitable for<br />
false nails as well as natural ones.<br />
HANDY HELPERS: When there’s no soap<br />
and water around, bacteria-busting<br />
sanitisers provide the perfect antidote to<br />
sweaty or dirty mitts. Ideal for travel (and<br />
festivals), water-free washes include three<br />
<strong>new</strong> pocket-size antibacterial Radox<br />
Hand Gels: Clean & Protect (<strong>with</strong> tea tree<br />
oil and thyme); Clean & Moisturise (<strong>with</strong><br />
chamomile and jojoba) and Clean &<br />
Refresh (<strong>with</strong> lime and coriander); while<br />
Carex Hand Gels come in two aromatic<br />
fragrances: Lavender and Rosewood to<br />
relax, or Grapefruit and Lime to revive.<br />
Both claim to kill 99.9 per cent of bacteria<br />
and dry instantly <strong>with</strong> no need for water.<br />
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27
S O C I A L<br />
DIARY<br />
BEAUTY<br />
W E B R I N G Y O U T H I S M O N T H ’ S E V E N T S & L A U N C H E S<br />
The heat is on! Jamie Staff and Greg Whyte compete in<br />
a mini triathlon, which Staff wins by a few seconds<br />
NO SWEAT FOR<br />
RIGHT GUARD!<br />
World and Olympic gold medal-winning<br />
cyclist, Jamie Staff, joined Right Guard for a<br />
sweaty training session to test out its latest<br />
line of deodorants. Professor Greg Whyte, a<br />
top sports scientist and former Olympian, was<br />
also on hand to explain the science of sweat.<br />
Whyte, who has recently helped train celebs<br />
such as David Walliams, Gary Barlow and<br />
Cheryl Cole for Comic and Sport Relief<br />
challenges, talked of the problems – and<br />
solutions – to stopping the smell caused by<br />
sweat. Two Right Guard girls then did a sniff<br />
test on Staff – correctly guessing which armpit<br />
had been treated <strong>with</strong> Right Guard Xtreme!<br />
Jamie Staff gets a sniff test from the Right Guard girls!<br />
Olympic cyclist Jamie Staff doing what he does best!<br />
Greg Whyte talks sweat, celebrities and Right Guard!<br />
Nailcare emergency! Even firemen came for a treatment!<br />
RECORD BREAKERS!<br />
The London College of <strong>Beauty</strong> Therapy (LCBT) nailed a Guinness World Record after<br />
completing a total of 1,897 nail treatments in eight h<strong>our</strong>s. The public was invited to visit the<br />
college for a free file and polish, carried out by beauty students enrolled on its c<strong>our</strong>ses.<br />
Among those who came to have their nails neatened were both men and women – ranging<br />
from members of the press to three firemen! Hundreds of pounds was also raised for the<br />
Wellbeing of Women medical health charity.<br />
A Guinness representative gives LCBT’s Eileen Cavalier<br />
a certificate to recognise their <strong>new</strong> world record<br />
Christophe Durand introduces the Une products<br />
People p<strong>our</strong>ed in for their free nail treatments!<br />
And here’s how they should be applied...!<br />
LCBT students filed and polished around 200m of nails!<br />
THIS IS THE UNE<br />
The minimalist white glow of a private Soho<br />
apartment saw the unveiling of make-up’s<br />
<strong>new</strong>est eco-chic brand, Une. Christophe<br />
Durand, the make-up artist behind the line,<br />
presented the collection and explained its<br />
commitment to natural (or, where possible<br />
organic) ingredients as well as its eco-friendly<br />
packaging. <strong>Beauty</strong> j<strong>our</strong>nalists then got the<br />
chance to give the extensive col<strong>our</strong> collection<br />
a go themselves.<br />
28 b e a u t y m a g a z i n e<br />
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A-LIST NIGHT FOR<br />
MVP AWARDS<br />
<strong>Beauty</strong> Mag’s sister publication, P3 magazine,<br />
celebrated the best in pharmacy at a<br />
glamorous and (sort of) star-studded event<br />
last month. Star Wars storm troopers, Iron<br />
Man and Pirates of the Caribbean’s Captain<br />
Jack Sparrow welcomed guests to BAFTA’s<br />
headquarters in London, where they enjoyed<br />
a gala dinner followed by awards hon<strong>our</strong>ing<br />
the ‘Most Valuable Pharmacists’ and ‘Most<br />
Valuable Products’ (MVPs) in the business.<br />
Storm troopers keep the crowd in check...!<br />
S O C I A L<br />
FIFIS SNIFFS OUT<br />
ITS NEW WINNERS<br />
Fragrance industry big guns descended on<br />
London’s Royal Opera House to find out who<br />
had scooped this year’s prestigious Fragrance<br />
Foundation ‘FiFi’ Awards. The event was hosted<br />
by TV presenter Jenni Falconer, who announced<br />
winners across 17 categories covering <strong>new</strong><br />
launches, ad campaigns and consumer-voted<br />
fav<strong>our</strong>ites. Big winners on the night were Lola by<br />
Marc Jacobs and Grey Vetiver by Tom Ford.<br />
P3’s Carolyn Scott (right) presents the awards<br />
TV’s Jenni Falconer (left) presents the night’s awards<br />
Anyone hungry? Dinner is about to be served...!<br />
Sushma and Sunil Chopra, who won the night’s<br />
Most Valuable Business Initiative award<br />
<strong>Beauty</strong> <strong>Magazine</strong>’s columnist, Jo Fairley (left), enjoys the<br />
night <strong>with</strong> her <strong>Beauty</strong> Bible co-author, Sarah Stacey<br />
Top table: judges for the ‘live voted’ categories<br />
‘Mind reader’ Marc Paul wows the audience <strong>with</strong> magic<br />
and mind tricks for the after dinner entertainment<br />
VIP guests only for the event at BAFTA!<br />
Escala perform after the awards have been given out<br />
Une, deux, trois... Products from the extensive line<br />
Branding ‘dressed’ the minimalist London apartment<br />
A j<strong>our</strong>nalist checks out the massive shade range<br />
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29
R E A D E R<br />
I N T E R V I E W<br />
<strong>Beauty</strong> CV<br />
Name: Mayumi Sato<br />
Store: Superdrug, Bracknell<br />
Position: Pharmacy manager<br />
Award: Nailcare Advisor of the Year<br />
Sponsored by:<br />
What makes y<strong>our</strong> day?<br />
I like to have a good banter <strong>with</strong> my colleagues<br />
and customers as this builds good, strong<br />
relationships. I get a real sense of value and<br />
appreciation at work and I know how important<br />
it is to value the customer and give them great<br />
advice that they can have confidence in.<br />
What nail trends can we expect to see<br />
this summer?<br />
I think false nails are going to be big, especially<br />
as we approach summer; everyone wants a<br />
fresh look for their finger and toe nails. Fake<br />
nails are brilliant, they take minutes to apply and<br />
they are so versatile, <strong>with</strong> some styles working<br />
for everyday wear.<br />
What’s bigger at the moment, natural<br />
nails or falsies?<br />
There are a lot more people walking through<br />
the doors in search of a <strong>new</strong> look – and<br />
applying false nails is an instant way to reinvent<br />
y<strong>our</strong> style or accessorize an outfit. However, nail<br />
polishes are <strong>our</strong> biggest seller in the nailcare<br />
category and there are<br />
lots of vibrant col<strong>our</strong>s<br />
on shelf, which have<br />
been very popular.<br />
How easy is it to<br />
achieve healthy nails?<br />
It’s really easy, but not<br />
many people are aware<br />
of how best to do it.<br />
They automatically think<br />
it takes a lot of time and<br />
money, but in reality it<br />
doesn’t. My advice to<br />
anyone walking into<br />
store <strong>with</strong> dry, brittle nails is to buy some<br />
almond oil and put some droplets onto cotton<br />
wool, then massage it onto the nails, cuticles<br />
and just under the nails. They’ll see a huge<br />
improvement in just a few days!<br />
Talking<br />
WANT TO KNOW WHAT IT TAKES TO BE AN A-1 ADVISOR?<br />
BEAUTY MAGAZINE’S GEMMA HUCKLE CATCHES UP WITH OUR<br />
NEW NAILCARE ADVISOR OF THE YEAR, MAYUMI SATO<br />
Do you think mass<br />
products perform as well<br />
as premium ones?<br />
Definitely – mass brands are<br />
really popular in the nailcare aisles,<br />
especially because not everyone can afford to<br />
shell out for premium products. However, any<br />
product (mass or not) does have to perform<br />
otherwise people lose interest and sales drop.<br />
Apart from using products to improve<br />
nails, can customers do other things to<br />
make a difference?<br />
The key is to take more care day to day by<br />
wearing gloves when washing up or gardening<br />
to stop nails from cracking or breaking. Diet is<br />
another way of boosting nail health and a good<br />
intake of calcium and vitamin E through<br />
eating lots of fruit and vegetables will<br />
achieve results. Taking a supplement like<br />
Perfectil will also help the health of nails.<br />
Do you sell nailcare gadgets. Have you<br />
seen an increase in their popularity?<br />
Yes, the file and buffer sets are steady<br />
sellers, although it’s still not a big area<br />
<strong>with</strong>in the category as a whole. I think<br />
they’re great and they can save time in<br />
comparison to manual products. I don’t<br />
know why nailcare companies haven’t<br />
looked to expand their gadget offering<br />
more in recent years – but I guess it’s<br />
still not necessarily something people<br />
think of when purchasing products in<br />
this category.<br />
Are men seeking more nailcare<br />
advice in y<strong>our</strong> store?<br />
To be honest, not really. Most of <strong>our</strong> male<br />
customers are more interested in shaving<br />
and skincare products. But men shouldn’t<br />
be afraid to ask for advice – at the end of<br />
the day everyone needs to maintain well<br />
conditioned nails, men included.<br />
Shop<br />
My top 5...<br />
NAILCARE<br />
PRODUCTS<br />
■ Elegant Touch<br />
Dimensional<br />
range: These<br />
nail art sets are<br />
perfect for<br />
creating pretty<br />
designs and it’s<br />
a great way of<br />
changing y<strong>our</strong><br />
look if you’re on<br />
a budget!<br />
■ Quickies<br />
Nail Varnish Remover<br />
Pads: An essential item<br />
when travelling as they<br />
are really portable and<br />
easy to use.<br />
■ Elegant Touch Rapid Dry Spray:<br />
I always recommend this product<br />
to customers who have a busy<br />
lifestyle, as it helps to dry nails<br />
really quickly.<br />
■ Sally Hansen Diamond<br />
Strength Instant Nail Hardener:<br />
Ideal for anyone <strong>with</strong> brittle,<br />
fragile nails, this will help to<br />
n<strong>our</strong>ish and toughen them.<br />
■ Almond Oil: This is an<br />
amazing natural treatment<br />
for weak nails – and it’s<br />
very cheap!<br />
30 b e a u t y m a g a z i n e<br />
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Speed gently cleanses.<br />
Sweeps away daily dirt, oil and makeup.<br />
<br />
Speed cleans pore deep.<br />
When pores need deep down cleansing.<br />
*78% of participants during consumer testing agreed <strong>with</strong> this statement. ©2010 Neutrogena Corp.<br />
New Neutrogena Wave DUO power-cleanser.<br />
Two speeds. Two choices.<br />
It’s a whole <strong>new</strong> way to cleanse.<br />
Y<strong>our</strong> skin will look noticeably softer in just one use.*<br />
Dermatologist tested.<br />
neutrogena.co.uk<br />
DERMATOLOGIST TESTED