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Sara Cox talks Radox, relaxation and rude ... - Beauty Magazine

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N E W<br />

WHAT’SIN • STORE<br />

P R O D U C T S<br />

Wilkinson Sword uses its intuition<br />

Not one to rest on its laurels, Wilkinson<br />

Sword has added a new Pomegranate<br />

variant to its Intuition Plus range in a bid<br />

to woo younger women <strong>and</strong> drive<br />

additional sales in-store.<br />

The all-in-one shaver, which features<br />

a foaming block around the razor head,<br />

promises an easy, speedy shave. What’s<br />

more, the antioxidant pomegranate<br />

contained in the block is additionally<br />

Smooth moves<br />

Hairy hunks went out with the 80s! Tell guys after a<br />

smoother look to try the new body grooming gadget from<br />

Wilkinson Sword.<br />

Featuring a razor at one end <strong>and</strong> a trimmer at the<br />

other, Quattro Titanium Body is differentiated from the<br />

original beard-trimming Titanium Precision by its clean,<br />

white h<strong>and</strong>le.<br />

The double-ended groomer boasts a 24mm trimmer<br />

that tackles longer, thicker hair at one end, with a<br />

protective comb for easy, comfortable grooming. The<br />

titanium-coated razor blades at the other end give users<br />

a clean, defined shave, whilst the aloe <strong>and</strong> jojoba<br />

infused conditioning strip leave skin moisturised <strong>and</strong><br />

irritation-free.<br />

Priced at £9.99 <strong>and</strong> available now, the waterproof<br />

body groomer is safe to use in the shower.<br />

✆ Wilkinson Sword: 01494 533 300<br />

BAGS OF STYLE<br />

Tell your customers they can now travel<br />

in style with the new range of toiletry<br />

bags from Revlon.<br />

The line features bowling bags <strong>and</strong><br />

traditional train case toiletry sets, whilst<br />

the varied designs will give shoppers<br />

plenty of choice, without having to<br />

compromise on style or functionality!<br />

The distributor of Revlon cosmetic <strong>and</strong><br />

travel organisers, Allegro (acquired by the Conair Group in 2007),<br />

said it is looking forward to servicing retailers <strong>and</strong> wholesalers<br />

directly. Janine Lunt, fashion bags divisional manager at the Conair<br />

Group added that it plans to exp<strong>and</strong> the range to attract customers<br />

looking for classic style <strong>and</strong> value.<br />

The full range is available to order now <strong>and</strong> is priced between<br />

£5.10 <strong>and</strong> £10.21.<br />

✆ Tel: 01252 813 000; janine_lunt@conair.com<br />

designed to moisturise <strong>and</strong> help maintain<br />

healthy, radiant skin.<br />

Customers will be able to ‘try before<br />

they buy’ with a scratch <strong>and</strong> sniff panel<br />

featuring the fragrance on the packaging.<br />

Priced £5.69, the razor is available<br />

from this month. Its launch will include<br />

support via TV, print <strong>and</strong> online<br />

advertising campaigns.<br />

✆ Wilkinson Sword: 01494 533 300<br />

SENSITIVE INFORMATION<br />

If customers are feeling a little sensitive this year, point them in the direction of<br />

Sanex’s new Dermo Hypo Allergenic range.<br />

Said to be the br<strong>and</strong>’s most caring bath <strong>and</strong> shower duo, it has been formulated<br />

without soap or colourants to reduce the risk of irritation, <strong>and</strong> promises to gently<br />

cleanse <strong>and</strong> care for even the most delicate skin.<br />

The gentle ‘dermo active 3’ formulation actively works with skin to provide<br />

protection, moisture <strong>and</strong> a natural pH balance to keep it healthy. It also works to<br />

stimulate the skin’s own protective barrier, helping to alleviate dryness.<br />

Available now, the dermatologically approved range includes foam bath (750ml)<br />

<strong>and</strong> shower gel (250ml <strong>and</strong> 500ml). Prices range from £1.89 to £3.19.<br />

✆ <strong>Sara</strong> Lee Household <strong>and</strong> Body Care UK: 01753 523 971<br />

DIOR RECAPTURES<br />

OUR YOUTH<br />

Christian Dior has unveiled a new ‘fundamental first<br />

step’ in the anti-ageing process with the launch of<br />

Capture Totale One Essential.<br />

A skin-boosting super-serum, it is said to help<br />

eliminate toxins from the skin, thereby increasing its<br />

ability to repair itself <strong>and</strong> reap maximum benefits<br />

from anti-ageing products applied afterwards.<br />

The formula harnesses the latest developments<br />

gleaned from 15 years of research on proteins <strong>and</strong><br />

contains ‘detoxynile’, which activates the skin’s<br />

ability to target, destroy <strong>and</strong> transform toxins into<br />

healthy proteins.<br />

Designed for use before customers’ normal<br />

skincare regime, Dior says Totale One Essential will<br />

soften wrinkles, firm, brighten <strong>and</strong> smooth skin –<br />

<strong>and</strong> will double the effectiveness of Capture Totale<br />

Multi-Perfection Creme.<br />

The serum is available in-store now, priced £75<br />

for a 30ml bottle.<br />

✆ Christian Dior: 020 7216 0216<br />

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