Sara Cox talks Radox, relaxation and rude ... - Beauty Magazine

CIG LEADS THE
GLOBAL BEAUTY
NEWS PACK
Beauty Magazine’s publisher,
Communications International Group
(CIG), has bolstered its global beauty
reach following the buy-out of rival
titles Cosmetic News Weekly and
CosmeticNews.com from Reed Business
Information.
The publications will be based out
of the group’s Regent Street office in
London and a Paris office on the
Champs-Élysées. They join Cosmetics
International and Cosmetics Product
Report, as well as Beauty Magazine, in
CIG’s global beauty news service stable.
All publications will continue to be
published as normal, with 40
correspondents in more than 30
countries covering beauty news
around the world, from Argentina to
the USA, Europe and India.
Felim O’Brien, CEO of CIG
commented: “This acquisition
establishes CIG’s position as the
beauty industry’s leading global news
source. It puts us at the forefront of
the sector and confirms our status as
the turn-to company for beauty
news and training.”
CIG has been publishing
Cosmetics International for almost
35 years and Beauty Magazine for
15 years. Financial terms of the
takeover were not disclosed.
Avatar star
Zoe Saldana
has been
signed as the
new face of
Avon. The
actress will
front a new
fragrance, as
well as the
beauty brand’s
cosmetics line.
Win! Vitality
Show tickets
It’s set to be the UK’s biggest health, beauty, fitness and
wellbeing event for women – and we’ve got three pairs of free
tickets up for grabs!
Running from March 18 to 21 at London’s Earl’s Court 2, The
Vitality Show will feature over 350 companies as well as celebrity
experts and interactive attractions.
N E W S
Healthy speculation
for Sanex
What’s the secret to
healthy skin? Readers of
Cosmopolitan, She and
Zest were left guessing
following a mass
unbranded trial and
advertising campaign by
Sanex for its new Dermo
Moisturising shower gel.
2,000 women,
recruited via the
magazines’ online sites,
were sent unbranded
sample bottles of the new
shower gel while 850,000
unbranded sachets of the
product were included in
each of the magazines’
January issues.
Unbranded adverts
highlighting the
importance of keeping
skin healthy additionally
supported the initiative in
the run-up to a ‘reveal’ in
the February issue, when
Dermo Moisturising
shower gel was unveiled
and results of the trial
were published.
Of the 2,000 women
who tested the product,
88 per cent said they
would definitely use
the product again, while
84 per cent said they
would recommend it to
their friends.
“This is a really
exciting project for
Sanex… we have never
engaged in unbranded
activity before or a
magazine trial on this
scale,” said the brand,
which hopes the initiative
will drive awareness of its
products and healthy skin
positioning.
For more information, go to www.TheVitalityShow.co.uk. And
to be in with the chance of winning one of three pairs of tickets
worth £35 a pair, text BEAUTY followed by a space followed by
VITALITY to 60066, or send us a postcard to: Beauty / Vitality
Show, 207 The Linen Hall, 162-168 Regent St, London, W1B 5TB.
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