Sara Cox talks Radox, relaxation and rude ... - Beauty Magazine

N E W S
newsbrief
WHAT’S HOT IN THE BEAUTY WORLD THIS MONTH
BEAUTY
Perfect 10 for
In Style’s Best
Beauty Buys
In Style has celebrated the 10th
anniversary of its 100 Best Beauty
Buys by honouring the five
products that have won their
category every single year.
Winner of the Decade awards
were given to John Frieda
Frizz-Ease Hair Serum,
L’Oréal Paris Elnett Satin
Hairspray, the Shu
Uemura brush line,
Shu Uemura Eyelash
Curler and Tweezerman
Tweezer.
“We are extremely
proud to be winners of
the In Style Best Beauty
Buys for ten consecutive
years, proving the
popularity of the
Tweezerman brand,”
said Jo Morton, the
brand’s European sales
and marketing manager.
11 new products –
including BaByliss Pro’s
Dial-A-Heat Tong and Max
Factor’s Masterpiece
mascara – were also
inducted into the Hall of
Fame, having won their
category for three
consecutive years.
Votes were cast by 181 of
the UK’s top make-up artists,
hairdressers, skincare gurus and
nail experts, who each gave the
nod to their favourite tried and
tested products.
Among the other products
hailed as Best Beauty Buys were
Johnson’s Holiday Skin, Neutrogena
Norwegian Formula hand cream,
Olay Total Effects SPF15, Nivea Rich
Care and Bio-Oil.
David Jones,
business general
manager for
Bio-Oil at Keyline
Brands Ltd, told
Beauty Magazine:
“Bio-Oil is delighted to be able to
add the In Style Best
Beauty Buy 2010 to its
list of awards. Not only is
this award extremely
reputable, but winning in
the Best Body Oil
category for the second
year running is the
ultimate coup.”
Winning brands will
be able to use the Best
Beauty Buys logo on their
products or in advertising
– and you can expect a
rush on any you have
in-store! In Style is also
partnering with John Lewis to
promote the winners at counter, in
the mag and online.
Want to be a skincare expert?
CLUB DERMACIE
Join the club!
EXPERTS IN PHARMACY SKINCARE
in
Female favourite Dove is flexing its
masculine muscles with the launch
of a new range for men. The Dove
Men+Care collection is specifically
formulated for male skin and
targets guys aged 40+. It includes
three Body and Face Washes and
nine Anti-Perspirant Deodorants and
is set to be Unilever’s biggest launch
of 2010. Available now, priced from
£2.39, the range will be supported
by a £12 million ad campaign.
Launching into a new category is
no sweat for Garnier, which is
introducing a range of deodorants.
The collection of six aerosols and
roll-ons boasts ‘mineralite’, a new
ingredient of volcanic origin that
naturally absorbs perspiration while
letting skin breathe. The products
promise 48 hour efficacy as well as
no white marks.
L’Oréal Paris is making waves with
its latest skincare launch, Youth
Code. Based on 10 years of
research, this anti-wrinkle ‘gene
cream’ reportedly speeds the rate at
which the genes linked to skin
recovery work. This in turn helps to
improve and accelerate the skin
recovery process for a rejuvenating
‘youth boost’. The first product of
its kind in the mass market, it is
priced from £14.99 and was selling
at a rate of 500 a day when it hit
shelves in Superdrug last month.
Next month, Beauty Magazine
is joining forces with
Johnson&Johnson Beautycare
brands – including RoC, Neutrogena, Aveeno, Piz Buin, Clean & Clear
and Johnson’s – to launch Club Dermacie.
Membership of this exclusive club, which is only being offered to
readers of Beauty Magazine, gives you the opportunity to hone your
skincare knowledge and gain status as a qualified Dermacie Expert.
Complete our five training booklets and make your pharmacy a
destination for great skincare advice and sales. Look out for all the
details on how to join Club Dermacie in next month’s magazine.
4
b e a u t y m a g a z i n e
f e b r u a r y 2 0 1 0