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Sara Cox talks Radox, relaxation and rude ... - Beauty Magazine

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S K I N C A R E<br />

TREATMENTS<br />

Everyone has a different area of specific concern, whether it’s ageing eyes,<br />

smile lines, enlarged pores, sagging, dryness or spots. No single product<br />

treats everything, but unless your customer has the time, budget <strong>and</strong><br />

appetite for multi-pampering, it’s seldom necessary to buy a dozen<br />

different ones.<br />

■ TEXTURE & COLOUR: A straightforward facial scrub immediately helps<br />

to improve texture, flakiness, dullness <strong>and</strong> dryness, whilst<br />

simultaneously clearing pores <strong>and</strong> revving the circulation for brighter,<br />

more radiant colour. Older, drier skin should be exfoliated only once a<br />

week; younger oily/combination skin twice.<br />

Worth recommending: St Ives Gentle Apricot Scrub; Simple<br />

Kind To Skin Smoothing Facial Scrub; Witch Gentle Exfoliating<br />

Face Wash.<br />

THE FUTURE:<br />

This is an area where we may<br />

see more gadgetry appearing,<br />

ranging from simple rollerball massagers<br />

(Garnier Eye Roll-On) to heat-activated<br />

bacteria-busters for zit zapping<br />

(Zeno Stop) <strong>and</strong> even home laser<br />

machines. But with such a fractured<br />

market, <strong>and</strong> prices ranging from £10 to<br />

£100s, there will inevitably be more<br />

attention given to ingredients<br />

than mechanics.<br />

■ EYES & LIPS: Often overlooked, these are areas that can benefit<br />

from a little TLC. Eyes need minimal moisturising since they become<br />

puffy when too much product is applied. Recommend using a light<br />

moisturiser around the brow bones <strong>and</strong> cheekbones only, allowing the skin<br />

to absorb <strong>and</strong> spread product to the rest of the eye area. Alternatively, a basic eye cream<br />

(with anti-wrinkle ingredients if that’s a concern) can be beneficial.<br />

For lips, daily moisturiser will do most of the work, but for times when the environment<br />

dehydrates them more than usual, a good lip balm is a worthwhile add-on. Any pesky cold sores<br />

will also need specific treatment.<br />

Worth recommending: Nivea Visage Anti-Wrinkle Q10 Plus Eye Cream; Boots Vitamin E<br />

SPF15 Eye Cream; Blistex Soothing Splash; Burt’s Bees Replenishing Lip Balm with<br />

Pomegranate Oil; Cymex Cream.<br />

■ WRINKLE-FILLING: Good anti-ageing moisturisers should already be doing most of the<br />

work, especially if they contain hyaluronic acid, a natural moisturising agent that swells<br />

on contact with water in the skin for a plumping, ‘filling’ effect, or peptide complexes,<br />

which work to ‘relax’ wrinkles instead. They can be used all over, with an extra ‘dose’<br />

applied to deeper grooves such as nose-to-mouth lines <strong>and</strong> forehead wrinkles.<br />

Worth recommending: Eucerin Hyaluron-Filler; L’Oréal Paris Collagen Filler<br />

Double Filler; Good Skin Labs Tri-Aktiline Instant Deep Wrinkle Filler; Olay<br />

Regenerist 30 Second Wrinkle Filler (which also features a clever groove-targeting<br />

delivery system).<br />

■ ZIT ZAPPERS: Although nothing works instantly, some products work gratifyingly fast.<br />

First, recommend customers deep clean the skin, blot up excess oil <strong>and</strong> reduce swelling with a<br />

treatment mask. Next, they should kill bacteria <strong>and</strong> speed healing with a blemish-basher, then<br />

finally, they should reduce redness using a camouflage that additionally contains calming ingredients.<br />

Worth recommending: Mudd Original Mask; Freederm Gel;<br />

Sudocrem Skin Care Cream; Eucerin DermoPurifyer<br />

Cover Stick; Witch Concealer.<br />

Freederm Sensitive Facial Wash<br />

Specially formulated for sensitive skin that is prone to spots, this gentle foaming wash<br />

is best recommended as part of a regular regime to beat the blemishes. It promises to<br />

penetrate the pores <strong>and</strong> thoroughly cleanse skin, helping to control excess oil <strong>and</strong><br />

fight spots. Advise customers to team it with Freederm Zone Balancing Moisturiser,<br />

adding the spot-fighting Freederm Gel for when blemishes break out.<br />

Cymex<br />

Cold weather can mean cold sores <strong>and</strong> cracked lips.<br />

Cymex Cream harnesses a triple action healing formula<br />

to soothe the tingling of a cold sore, while also helping to<br />

control infection <strong>and</strong> relieve cracked lips. Alternatively,<br />

Cymex Ultra is a five day cold sore treatment containing<br />

5 per cent aciclovir to treat the itchy tingle <strong>and</strong> blisters<br />

brought on by cold sores. The br<strong>and</strong> recommends<br />

treatment five times a day for five days.<br />

24<br />

b e a u t y m a g a z i n e<br />

f e b r u a r y 2 0 1 0

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