Sara Cox talks Radox, relaxation and rude ... - Beauty Magazine

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C O S M E T I C S Model shots: Pat McGrath, global creative design director for Max Factor PASTELS It’s pastel make-up, but not as we know it. Forget wishy-washy eyes and barely there lips – pastels don’t have to be super soft and pretty. It’s the turn of the ‘Power Pastels’ this season. On the catwalk Bold versions of lavender, mint green and baby blue eyes were grabbing attention on the Dior and Versace catwalks – certainly not the kind of labels that would settle for the softly-softly approach. Viktor & Rolf tackled tricky pink by mixing powdery lids with romantic glitter, while Donna Karan hinted at strong pastels with white eyeliner. In-store Pastels do come around every season, but this spring point your customers down the more daring route. Strongly pigmented shades are the way to go – bold but pretty colour blocks rather than subtle pastel washes. Bourjois Paris eyeshadows in Tabac Blond and Citron Givré – A whole new collection dedicated to pastel. From pale yellows to anise greens, these exciting colours are the perfect balance of soft and intense. Chanel Le Vernis in Particulière, Tendresse and Inattendu – Three unexpected new pastel shades for spring. I especially love the muted mushroom Particulière, as sported on the ready to wear show and by Lily Allen when she performed. Max Factor Colour Perfection Duo in Sunset Mood – This perfect lilac duo works as a subtle wash (if your shoppers need a little encouragement) and a bold statement too. At home – tips & tricks 1. The trick to working pale colours (on both lids and lips) is to use a concealer base first. This blanks out any distracting or uneven skin tones and lets the true colour pop. Recommend Rimmel Recover Concealer for a brightening and hydrating base that lasts ages! 2. Tell customers to go for simple colour combinations rather than blending lots of pastels at once. A winged slick of bold pastel eyeliner on the top lid is a quick and easy way to get the look. 3. Alternatively, recommend a strong wash of coloured shadow on top and bottom lids. The easiest way for shoppers to get the combo right is to go for a duo – that way the manufacturer has already done the hard work! I love clashing colours like L’Oréal Paris Colour Appeal Duo in Sand and Sea. The spring/summer hotlist Forget the sunshine – beauty fanatics are more concerned with what spring will bring in terms of new trends. LOOK beauty editor SOPHIE BERESINER runs you through what’s hot on your cosmetics shelves for spring/summer – and how your customers can get the look 18 b e a u t y m a g a z i n e f e b r u a r y 2 0 1 0 Dior
C O S M E T I C S LASHES & LINER A lashes and liner combo is enough to give a look an edge that’s clean, geometric, pretty and easy, all at once. It just requires a bit of practise! On the catwalk It’s usually one or the other. This season saw a few heavy accents on the liner over lashes – particularly at Valentino, where eyes were basic and blacker than black. Lashes were the defining feature at Louis Vuitton with a spiky spider effect, while Miu Miu had the softest, prettiest flutter I saw. Add them both together and you got the tough but tender look seen at Anna Sui and Gucci. In-store There are a few routes customers can go down for the lashes and liner look, whether it’s falsies or the best new mascaras; liquid liner or the softer, smudgy kohl effect; coloured or black. Clinique High Lengths Mascara – One of the most exciting launches to land on my desk. This isn’t like any other comb wand mascara I’ve tried, and I’ve tried many. With one coat lashes are longer, glossier, curlier and spikier, and they stay that way all day. Max Factor Lash Extension Effect Mascara – Max Factor has tapped into the UK’s obsession with longer lashes. Tell customers to skip the two hours in the salon (not to mention the £100+ price tag) and slick a couple of coats of this on instead. The long tapered brush and defining formula works like a dream. Lancôme Artliner – When a new launch goes straight into my own make-up kit, I know I have to write about it! This blew me away with its precision tip, super black, glossy formula and versatility – tell shoppers it looks just as good in a thin whispy line as a full-on geometric swoosh. Eylure Naturalites Underlash – There’s a trend for bottom lashes this season. It’s not quite Twiggy territory, but if customers stick some specialised falsies on their lower lashes, their eyes will look bigger, prettier and bang on trend. These are the best, most natural set I’ve found. At home – tips & tricks 1. Black mascara doesn’t cut it anymore, it’s got to be blacker than black. Recommend Maybelline Great Lash Mascara in Blackest Black or Bourjois Volume Glamour Ultra Curl Mascara, which features a deep black shade for added intensity. 2. For fabulous false lash application, my trick is to cut strip lashes in half. It makes them easier to apply, gets more wear out of one set and elongates eyes in the most naturally beautiful way. Tell customers to use half on each eye, in the outer corner only. They’ll be amazed how they can suddenly apply falsies like a pro. 3. Mastering liquid liner is not easy. Advise customers to sit at a table, looking down into a compact mirror. This lowers the top lid naturally for an easier view. They should hold one lid taut and rest their brush-wielding elbow on a table to steady any hand-wobbles. Recommend starting in the middle of the top lid and in one fluid motion sweeping to the outer corner, flicking out where the lashes end. They should then gently press the length of the brush flat against the inner corner to finish the line off. Safety first Would you expect a dentist to use a fresh pair of gloves for you? Or a doctor to open a brand new syringe before your jab? Undoubtedly your answer is yes! So don’t forget that customers expect the same level of safety and hygiene from makeovers and tester products at your Miu Miu store – because conjunctivitis or cold sores spread by contaminated products do not make for a beautiful look… Last month, the Safe Beauty Association was launched to push the message of health and hygiene within the industry. Aiming to provide safety education and establish codes of practice, it also offers professional services such as public liability and kit insurance. For safe beauty in your stores, remember these tips: This season sees a return to understated glamour. Forget power hair and sharp, glossy lips. We all want to look, well, nice. Clean brushes thoroughly after every customer – or opt for single-use disposables (available online at thepromakeupshop.com) – to avoid cross-contamination. Don’t ‘double dip’ as it can take germs from your customer into a product. Make sure your own hands are clean by using a hand sanitizer before working on anyone. Keep lids on testers so they’re not exposed to bacteria. b e a u t y m a g a z i n e f e b r u a r y 2 0 1 0 19
Page 1 and 2: Beauty-Magazine.co.uk MAGAZINE F E
Page 3 and 4: Beauty-Magazine.co.uk MAGAZINE FEBR
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Page 16 and 17: V A L E N T I N E ’ S D A Y 10 Va
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Sara Cox talks Radox, relaxation and rude ... - Beauty Magazine

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