Sara Cox talks Radox, relaxation and rude ... - Beauty Magazine
Sara Cox talks Radox, relaxation and rude ... - Beauty Magazine
Sara Cox talks Radox, relaxation and rude ... - Beauty Magazine
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<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
MAGAZINE<br />
F E B R U A R Y 2 0 1 0<br />
£ 3 . 2 0<br />
<strong>Sara</strong> <strong>Cox</strong> <strong>talks</strong><br />
<strong>Radox</strong>, <strong>relaxation</strong><br />
<strong>and</strong> <strong>rude</strong> celebs<br />
10 of the best<br />
Valentine’s Day<br />
suggestions
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<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
MAGAZINE<br />
FEBRUARY 2010<br />
£3.20<br />
<strong>Sara</strong> <strong>Cox</strong> <strong>talks</strong><br />
<strong>Radox</strong>, <strong>relaxation</strong><br />
<strong>and</strong> <strong>rude</strong> celebs<br />
10 of the best<br />
Valentine’s Day<br />
suggestions<br />
welcome<br />
February 2010<br />
Schwarzkopf Palette<br />
E D I T O R I A L<br />
Editor<br />
Cara Whitehouse<br />
email: Cara@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7211<br />
Editorial Assistant<br />
Gemma Huckle<br />
email: Gemma@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7237<br />
Group Editor<br />
Carolyn Scott<br />
email: Carolyn@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7212<br />
Contributors<br />
Jocelyn Bailey<br />
Sophie Beresiner<br />
Josephine Fairley<br />
Dr Chris Flower<br />
<strong>Sara</strong>h Green<br />
Designer<br />
Tony Gummer<br />
Advertisement Director<br />
Carrie Culbertson<br />
email: Carrie@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7215<br />
Publishing Director<br />
Paul Beard<br />
email: Paul@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Tel: 020 7534 7236<br />
Head of Client & Education Training<br />
Lesley Johnson BSc MRPharmS<br />
Chief Executive<br />
Felim O’Brien<br />
Published by<br />
Communications International Group,<br />
Linen Hall, 162-168 Regent St,<br />
London, W1B 5TB<br />
Tel: 020 7434 1530 Fax: 020 7437 0915<br />
E-mail: info@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
www.<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Subscription & Circulation enquiries<br />
The National Pharmacy Database,<br />
Precision Direct Marketing, Precision House,<br />
Bury Road, Bury St Edmunds, IP30 9PP<br />
Tel: 01284 718912; Fax: 01284 718920<br />
E-mail: subs@precisiondm.com<br />
No part of this publication may be reproduced without the written permission<br />
of the publishers. Published under licence by Communications International<br />
Group Ltd. © Groupe Eurocom Ltd. Repro by TSS Digital, Margate. Printed by<br />
Grange Press, Sussex. Unbr<strong>and</strong>ed pictures www.istockphoto.com. Some of<br />
the editorial photographs in this issue are courtesy of the companies of whose<br />
products they feature. The Publishers accept no responsibility for any statements<br />
made in signed contributions or in those reproduced from any other<br />
source, nor for claims made in any advertisement. <strong>Beauty</strong> <strong>Magazine</strong> is available<br />
on subscription to individuals who do not qualify within the terms of the<br />
controlled circulation. UK £70 US$185 €135.<br />
A Communications<br />
International Group<br />
publication<br />
January may have been a depressingly cold, snowy<br />
<strong>and</strong> – if you’re anything like me – skint month. But<br />
there’s light at the end of the tunnel. Because here at<br />
<strong>Beauty</strong> Mag, we were lucky enough to be periodically<br />
pulled out of our winter blues by a raft of exciting new<br />
spring launches. From make-up to male grooming, via<br />
fragrance <strong>and</strong> footcare, there’s a LOT of exciting stuff<br />
heading our way. So bring it on! Because I, for one,<br />
am bored of the doom <strong>and</strong> gloom!<br />
Speaking of new launches, we’ve got the lowdown<br />
on what’s going to be hot in your cosmetics aisles this<br />
season on p18. And our new ‘10 of the Best’<br />
feature on p16 has sniffed out what your customers<br />
are going to fall in love with this Valentine’s Day.<br />
Finally, make sure you turn to p4 to check out<br />
which products were named among In Style’s 100<br />
Best <strong>Beauty</strong> Buys – so you know what your customers<br />
will be coveting. And find out why <strong>Sara</strong> <strong>Cox</strong> is<br />
planning to be selfish in 2010 on p14. Enjoy!<br />
CARA WHITEHOUSE • EDITOR<br />
contents<br />
4 NEWS<br />
In Style names its 100 Best <strong>Beauty</strong> Buys<br />
9 GET THE LOOK<br />
Help customers get Helen’s ‘Calendar Girl’ look<br />
12 COUNTER INTELLIGENCE<br />
We talk to our new <strong>Beauty</strong> Advisor of the Year<br />
14 BIG IN BEAUTY<br />
<strong>Sara</strong> <strong>Cox</strong> <strong>talks</strong> <strong>Radox</strong>, <strong>relaxation</strong> <strong>and</strong> <strong>rude</strong> celebs<br />
16 10 OF THE BEST<br />
...Gifts <strong>and</strong> girly treats for Valentine’s Day<br />
18 RUNWAY RULES<br />
Check out the catwalk cosmetics hitting your store<br />
GIVEaway<br />
This month, it’s all about health <strong>and</strong> wellbeing<br />
for our giveaways! Send your letters in quick<br />
to be in with a chance of winning one of the<br />
five Mark Hill Gym Style sets worth £30 each.<br />
We’ve also got 10 Wellness Body Lotions from<br />
new br<strong>and</strong> Natio, so make sure you bag one<br />
by sending us a postcard or text message.<br />
Don’t forget too that there’s £35 of goodies<br />
from the editor’s desk for you to win on our<br />
<strong>Beauty</strong> Brain Teaser crossword. So what are<br />
you waiting for? Turn to page 10!<br />
Looking<br />
hot like<br />
Helen<br />
PAGE<br />
9<br />
Catwalk to PAGE<br />
counter<br />
cosmetics<br />
18<br />
<strong>Sara</strong><br />
gets<br />
selfish...<br />
PAGE<br />
14<br />
This<br />
month’s<br />
contributors<br />
Josephine Fairley<br />
Jo is a renowned<br />
beauty expert <strong>and</strong><br />
co-author of the<br />
<strong>Beauty</strong> Bible series.<br />
This month she<br />
makes her beauty<br />
predictions for 2010.<br />
<strong>Sara</strong>h Green<br />
<strong>Beauty</strong> editor at<br />
You & Your<br />
Wedding, <strong>Sara</strong>h<br />
gets in the mood<br />
for love with her<br />
top 10 suggestions<br />
for Valentine’s Day.<br />
Jocelyn Bailey<br />
Former beauty<br />
editor at Woman,<br />
Jocelyn takes the<br />
skincare market<br />
back to basics <strong>and</strong><br />
finds out what’s<br />
really essential.<br />
Sophie Beresiner<br />
Sophie is beauty<br />
editor at LOOK<br />
magazine. This<br />
month, she<br />
highlights some<br />
catwalk-to-counter<br />
cosmetics trends.<br />
b e a u t y m a g a z i n e<br />
f e b r u a r y 2 0 1 0<br />
3
N E W S<br />
newsbrief<br />
WHAT’S HOT IN THE BEAUTY WORLD THIS MONTH<br />
BEAUTY<br />
Perfect 10 for<br />
In Style’s Best<br />
<strong>Beauty</strong> Buys<br />
In Style has celebrated the 10th<br />
anniversary of its 100 Best <strong>Beauty</strong><br />
Buys by honouring the five<br />
products that have won their<br />
category every single year.<br />
Winner of the Decade awards<br />
were given to John Frieda<br />
Frizz-Ease Hair Serum,<br />
L’Oréal Paris Elnett Satin<br />
Hairspray, the Shu<br />
Uemura brush line,<br />
Shu Uemura Eyelash<br />
Curler <strong>and</strong> Tweezerman<br />
Tweezer.<br />
“We are extremely<br />
proud to be winners of<br />
the In Style Best <strong>Beauty</strong><br />
Buys for ten consecutive<br />
years, proving the<br />
popularity of the<br />
Tweezerman br<strong>and</strong>,”<br />
said Jo Morton, the<br />
br<strong>and</strong>’s European sales<br />
<strong>and</strong> marketing manager.<br />
11 new products –<br />
including BaByliss Pro’s<br />
Dial-A-Heat Tong <strong>and</strong> Max<br />
Factor’s Masterpiece<br />
mascara – were also<br />
inducted into the Hall of<br />
Fame, having won their<br />
category for three<br />
consecutive years.<br />
Votes were cast by 181 of<br />
the UK’s top make-up artists,<br />
hairdressers, skincare gurus <strong>and</strong><br />
nail experts, who each gave the<br />
nod to their favourite tried <strong>and</strong><br />
tested products.<br />
Among the other products<br />
hailed as Best <strong>Beauty</strong> Buys were<br />
Johnson’s Holiday Skin, Neutrogena<br />
Norwegian Formula h<strong>and</strong> cream,<br />
Olay Total Effects SPF15, Nivea Rich<br />
Care <strong>and</strong> Bio-Oil.<br />
David Jones,<br />
business general<br />
manager for<br />
Bio-Oil at Keyline<br />
Br<strong>and</strong>s Ltd, told<br />
<strong>Beauty</strong> <strong>Magazine</strong>:<br />
“Bio-Oil is delighted to be able to<br />
add the In Style Best<br />
<strong>Beauty</strong> Buy 2010 to its<br />
list of awards. Not only is<br />
this award extremely<br />
reputable, but winning in<br />
the Best Body Oil<br />
category for the second<br />
year running is the<br />
ultimate coup.”<br />
Winning br<strong>and</strong>s will<br />
be able to use the Best<br />
<strong>Beauty</strong> Buys logo on their<br />
products or in advertising<br />
– <strong>and</strong> you can expect a<br />
rush on any you have<br />
in-store! In Style is also<br />
partnering with John Lewis to<br />
promote the winners at counter, in<br />
the mag <strong>and</strong> online.<br />
Want to be a skincare expert?<br />
CLUB DERMACIE<br />
Join the club!<br />
EXPERTS IN PHARMACY SKINCARE<br />
in<br />
Female favourite Dove is flexing its<br />
masculine muscles with the launch<br />
of a new range for men. The Dove<br />
Men+Care collection is specifically<br />
formulated for male skin <strong>and</strong><br />
targets guys aged 40+. It includes<br />
three Body <strong>and</strong> Face Washes <strong>and</strong><br />
nine Anti-Perspirant Deodorants <strong>and</strong><br />
is set to be Unilever’s biggest launch<br />
of 2010. Available now, priced from<br />
£2.39, the range will be supported<br />
by a £12 million ad campaign.<br />
Launching into a new category is<br />
no sweat for Garnier, which is<br />
introducing a range of deodorants.<br />
The collection of six aerosols <strong>and</strong><br />
roll-ons boasts ‘mineralite’, a new<br />
ingredient of volcanic origin that<br />
naturally absorbs perspiration while<br />
letting skin breathe. The products<br />
promise 48 hour efficacy as well as<br />
no white marks.<br />
L’Oréal Paris is making waves with<br />
its latest skincare launch, Youth<br />
Code. Based on 10 years of<br />
research, this anti-wrinkle ‘gene<br />
cream’ reportedly speeds the rate at<br />
which the genes linked to skin<br />
recovery work. This in turn helps to<br />
improve <strong>and</strong> accelerate the skin<br />
recovery process for a rejuvenating<br />
‘youth boost’. The first product of<br />
its kind in the mass market, it is<br />
priced from £14.99 <strong>and</strong> was selling<br />
at a rate of 500 a day when it hit<br />
shelves in Superdrug last month.<br />
Next month, <strong>Beauty</strong> <strong>Magazine</strong><br />
is joining forces with<br />
Johnson&Johnson <strong>Beauty</strong>care<br />
br<strong>and</strong>s – including RoC, Neutrogena, Aveeno, Piz Buin, Clean & Clear<br />
<strong>and</strong> Johnson’s – to launch Club Dermacie.<br />
Membership of this exclusive club, which is only being offered to<br />
readers of <strong>Beauty</strong> <strong>Magazine</strong>, gives you the opportunity to hone your<br />
skincare knowledge <strong>and</strong> gain status as a qualified Dermacie Expert.<br />
Complete our five training booklets <strong>and</strong> make your pharmacy a<br />
destination for great skincare advice <strong>and</strong> sales. Look out for all the<br />
details on how to join Club Dermacie in next month’s magazine.<br />
4<br />
b e a u t y m a g a z i n e<br />
f e b r u a r y 2 0 1 0
CIG LEADS THE<br />
GLOBAL BEAUTY<br />
NEWS PACK<br />
<strong>Beauty</strong> <strong>Magazine</strong>’s publisher,<br />
Communications International Group<br />
(CIG), has bolstered its global beauty<br />
reach following the buy-out of rival<br />
titles Cosmetic News Weekly <strong>and</strong><br />
CosmeticNews.com from Reed Business<br />
Information.<br />
The publications will be based out<br />
of the group’s Regent Street office in<br />
London <strong>and</strong> a Paris office on the<br />
Champs-Élysées. They join Cosmetics<br />
International <strong>and</strong> Cosmetics Product<br />
Report, as well as <strong>Beauty</strong> <strong>Magazine</strong>, in<br />
CIG’s global beauty news service stable.<br />
All publications will continue to be<br />
published as normal, with 40<br />
correspondents in more than 30<br />
countries covering beauty news<br />
around the world, from Argentina to<br />
the USA, Europe <strong>and</strong> India.<br />
Felim O’Brien, CEO of CIG<br />
commented: “This acquisition<br />
establishes CIG’s position as the<br />
beauty industry’s leading global news<br />
source. It puts us at the forefront of<br />
the sector <strong>and</strong> confirms our status as<br />
the turn-to company for beauty<br />
news <strong>and</strong> training.”<br />
CIG has been publishing<br />
Cosmetics International for almost<br />
35 years <strong>and</strong> <strong>Beauty</strong> <strong>Magazine</strong> for<br />
15 years. Financial terms of the<br />
takeover were not disclosed.<br />
Avatar star<br />
Zoe Saldana<br />
has been<br />
signed as the<br />
new face of<br />
Avon. The<br />
actress will<br />
front a new<br />
fragrance, as<br />
well as the<br />
beauty br<strong>and</strong>’s<br />
cosmetics line.<br />
Win! Vitality<br />
Show tickets<br />
It’s set to be the UK’s biggest health, beauty, fitness <strong>and</strong><br />
wellbeing event for women – <strong>and</strong> we’ve got three pairs of free<br />
tickets up for grabs!<br />
Running from March 18 to 21 at London’s Earl’s Court 2, The<br />
Vitality Show will feature over 350 companies as well as celebrity<br />
experts <strong>and</strong> interactive attractions.<br />
N E W S<br />
Healthy speculation<br />
for Sanex<br />
What’s the secret to<br />
healthy skin? Readers of<br />
Cosmopolitan, She <strong>and</strong><br />
Zest were left guessing<br />
following a mass<br />
unbr<strong>and</strong>ed trial <strong>and</strong><br />
advertising campaign by<br />
Sanex for its new Dermo<br />
Moisturising shower gel.<br />
2,000 women,<br />
recruited via the<br />
magazines’ online sites,<br />
were sent unbr<strong>and</strong>ed<br />
sample bottles of the new<br />
shower gel while 850,000<br />
unbr<strong>and</strong>ed sachets of the<br />
product were included in<br />
each of the magazines’<br />
January issues.<br />
Unbr<strong>and</strong>ed adverts<br />
highlighting the<br />
importance of keeping<br />
skin healthy additionally<br />
supported the initiative in<br />
the run-up to a ‘reveal’ in<br />
the February issue, when<br />
Dermo Moisturising<br />
shower gel was unveiled<br />
<strong>and</strong> results of the trial<br />
were published.<br />
Of the 2,000 women<br />
who tested the product,<br />
88 per cent said they<br />
would definitely use<br />
the product again, while<br />
84 per cent said they<br />
would recommend it to<br />
their friends.<br />
“This is a really<br />
exciting project for<br />
Sanex… we have never<br />
engaged in unbr<strong>and</strong>ed<br />
activity before or a<br />
magazine trial on this<br />
scale,” said the br<strong>and</strong>,<br />
which hopes the initiative<br />
will drive awareness of its<br />
products <strong>and</strong> healthy skin<br />
positioning.<br />
For more information, go to www.TheVitalityShow.co.uk. And<br />
to be in with the chance of winning one of three pairs of tickets<br />
worth £35 a pair, text BEAUTY followed by a space followed by<br />
VITALITY to 60066, or send us a postcard to: <strong>Beauty</strong> / Vitality<br />
Show, 207 The Linen Hall, 162-168 Regent St, London, W1B 5TB.<br />
b e a u t y m a g a z i n e<br />
f e b r u a r y 2 0 1 0 5
N E W<br />
WHAT’SIN • STORE<br />
P R O D U C T S<br />
Wilkinson Sword uses its intuition<br />
Not one to rest on its laurels, Wilkinson<br />
Sword has added a new Pomegranate<br />
variant to its Intuition Plus range in a bid<br />
to woo younger women <strong>and</strong> drive<br />
additional sales in-store.<br />
The all-in-one shaver, which features<br />
a foaming block around the razor head,<br />
promises an easy, speedy shave. What’s<br />
more, the antioxidant pomegranate<br />
contained in the block is additionally<br />
Smooth moves<br />
Hairy hunks went out with the 80s! Tell guys after a<br />
smoother look to try the new body grooming gadget from<br />
Wilkinson Sword.<br />
Featuring a razor at one end <strong>and</strong> a trimmer at the<br />
other, Quattro Titanium Body is differentiated from the<br />
original beard-trimming Titanium Precision by its clean,<br />
white h<strong>and</strong>le.<br />
The double-ended groomer boasts a 24mm trimmer<br />
that tackles longer, thicker hair at one end, with a<br />
protective comb for easy, comfortable grooming. The<br />
titanium-coated razor blades at the other end give users<br />
a clean, defined shave, whilst the aloe <strong>and</strong> jojoba<br />
infused conditioning strip leave skin moisturised <strong>and</strong><br />
irritation-free.<br />
Priced at £9.99 <strong>and</strong> available now, the waterproof<br />
body groomer is safe to use in the shower.<br />
✆ Wilkinson Sword: 01494 533 300<br />
BAGS OF STYLE<br />
Tell your customers they can now travel<br />
in style with the new range of toiletry<br />
bags from Revlon.<br />
The line features bowling bags <strong>and</strong><br />
traditional train case toiletry sets, whilst<br />
the varied designs will give shoppers<br />
plenty of choice, without having to<br />
compromise on style or functionality!<br />
The distributor of Revlon cosmetic <strong>and</strong><br />
travel organisers, Allegro (acquired by the Conair Group in 2007),<br />
said it is looking forward to servicing retailers <strong>and</strong> wholesalers<br />
directly. Janine Lunt, fashion bags divisional manager at the Conair<br />
Group added that it plans to exp<strong>and</strong> the range to attract customers<br />
looking for classic style <strong>and</strong> value.<br />
The full range is available to order now <strong>and</strong> is priced between<br />
£5.10 <strong>and</strong> £10.21.<br />
✆ Tel: 01252 813 000; janine_lunt@conair.com<br />
designed to moisturise <strong>and</strong> help maintain<br />
healthy, radiant skin.<br />
Customers will be able to ‘try before<br />
they buy’ with a scratch <strong>and</strong> sniff panel<br />
featuring the fragrance on the packaging.<br />
Priced £5.69, the razor is available<br />
from this month. Its launch will include<br />
support via TV, print <strong>and</strong> online<br />
advertising campaigns.<br />
✆ Wilkinson Sword: 01494 533 300<br />
SENSITIVE INFORMATION<br />
If customers are feeling a little sensitive this year, point them in the direction of<br />
Sanex’s new Dermo Hypo Allergenic range.<br />
Said to be the br<strong>and</strong>’s most caring bath <strong>and</strong> shower duo, it has been formulated<br />
without soap or colourants to reduce the risk of irritation, <strong>and</strong> promises to gently<br />
cleanse <strong>and</strong> care for even the most delicate skin.<br />
The gentle ‘dermo active 3’ formulation actively works with skin to provide<br />
protection, moisture <strong>and</strong> a natural pH balance to keep it healthy. It also works to<br />
stimulate the skin’s own protective barrier, helping to alleviate dryness.<br />
Available now, the dermatologically approved range includes foam bath (750ml)<br />
<strong>and</strong> shower gel (250ml <strong>and</strong> 500ml). Prices range from £1.89 to £3.19.<br />
✆ <strong>Sara</strong> Lee Household <strong>and</strong> Body Care UK: 01753 523 971<br />
DIOR RECAPTURES<br />
OUR YOUTH<br />
Christian Dior has unveiled a new ‘fundamental first<br />
step’ in the anti-ageing process with the launch of<br />
Capture Totale One Essential.<br />
A skin-boosting super-serum, it is said to help<br />
eliminate toxins from the skin, thereby increasing its<br />
ability to repair itself <strong>and</strong> reap maximum benefits<br />
from anti-ageing products applied afterwards.<br />
The formula harnesses the latest developments<br />
gleaned from 15 years of research on proteins <strong>and</strong><br />
contains ‘detoxynile’, which activates the skin’s<br />
ability to target, destroy <strong>and</strong> transform toxins into<br />
healthy proteins.<br />
Designed for use before customers’ normal<br />
skincare regime, Dior says Totale One Essential will<br />
soften wrinkles, firm, brighten <strong>and</strong> smooth skin –<br />
<strong>and</strong> will double the effectiveness of Capture Totale<br />
Multi-Perfection Creme.<br />
The serum is available in-store now, priced £75<br />
for a 30ml bottle.<br />
✆ Christian Dior: 020 7216 0216<br />
6<br />
b e a u t y m a g a z i n e<br />
f e b r u a r y 2 0 1 0
freshen up your<br />
customer service<br />
with Dove<br />
For Dove, providing deodorants that offer consumers underarm<br />
skin care as well as efficacy is hugely important. We will be<br />
working with <strong>Beauty</strong> over the next few months to offer you<br />
some top tips to care for your business…<br />
“We always have time for<br />
chats with the regular<br />
customers, <strong>and</strong> even make<br />
some of them tea <strong>and</strong><br />
biscuits. We also do special<br />
events <strong>and</strong> open later over<br />
Christmas, which encourages customer<br />
loyalty – <strong>and</strong> grows the business as<br />
they recommend us to their friends.”<br />
Peter Griffiths from Cwmfelin<br />
Pharmacy, Swansea<br />
Tip One<br />
Tip Three<br />
1 HIM CTP 2209: After product availability <strong>and</strong> value for money<br />
2 HIM CTP 2209<br />
In these fast-paced times, customer service remains<br />
as important as ever. Shoppers are now rating<br />
speed of service as one of the most important<br />
factors when choosing where to shop. To ensure<br />
your customers return, make sure all staff are<br />
trained to use the tills efficiently at busy times.<br />
Tip Two<br />
Staff friendliness is also hugely important to<br />
shoppers , well we all like service with a smile!<br />
To keep your customers happy, stay polite,<br />
keep smiling <strong>and</strong> take the time to chat with your<br />
regular customers. If times get stressful, you can<br />
keep yourself cool with Dove go fresh!<br />
Finally, can you go the extra mile?<br />
Shoppers who are made to feel special<br />
will be more likely to return especially if<br />
they have received great service. Offering<br />
articulate advice or telling shoppers all<br />
about your favourite new product will also<br />
have customers wanting to return.<br />
Win<br />
a year’s supply of deo plus a<br />
pampering day for 2 at Dove spa<br />
in our fabulous competition<br />
Dove go fresh<br />
deodorant, which<br />
combines fantastic<br />
fragrances with 1 ⁄4<br />
moisturising cream,<br />
has teamed up with<br />
<strong>Beauty</strong> magazine to<br />
help freshen up<br />
your deodorant<br />
sales in 2010. Five<br />
lucky <strong>Beauty</strong> readers<br />
will win a year’s<br />
supply* of Dove go<br />
fresh, <strong>and</strong> every<br />
entry will be<br />
included in a prize<br />
draw to win a revitalising pamper day for two at a Dove<br />
Spa, as well as a lavish lunch.<br />
Dove go fresh deodorants come in three fantastic fresh<br />
fragrances to help women recharge, cool off <strong>and</strong> wake up.<br />
The crisp nature inspired scents contain natural<br />
ingredients. These new products also combine 48 hr<br />
protection that allows your skin to breathe with a light,<br />
fresh sensation to leave your underarms moisturised <strong>and</strong><br />
beautiful looking. The range helps to meet shoppers’<br />
dem<strong>and</strong>s for an effective deodorant containing natural<br />
ingredients while still caring for their underarms. The<br />
range includes three fragrances; fresh touch cucumber &<br />
green tea scent, energising grapefruit & lemongrass scent<br />
<strong>and</strong> cool waterlily & freshmint scent.<br />
To be in with a chance of winning Dove go fresh<br />
deodorant <strong>and</strong> entry into a prize draw to win a pampering<br />
day at a Dove Spa for you <strong>and</strong> a friend all you need to<br />
do is pop the answer to the question below along<br />
with your name, phone number <strong>and</strong> address to<br />
beauty_dovegofresh@clarioncomms.co.uk.<br />
Alternatively, post your entry to: <strong>Beauty</strong> Dove Go<br />
Fresh Competition, Clarion Communications, The<br />
Griffin Building, 83 Clerkenwell Road, Farringdon,<br />
London, EC1R 5AR. Good luck!<br />
Which of the following is not a variant of<br />
Dove go fresh deodorant?<br />
A) cool waterlily & freshmint scent<br />
B) strawberries & watermelon scent<br />
C) fresh touch cucumber & green tea scent<br />
Send your answer, along with your name, phone number<br />
<strong>and</strong> address to beauty_dovegofresh@clarioncomms.co.uk,<br />
or post your entry to: <strong>Beauty</strong> Dove Go Fresh Competition,<br />
Clarion Communications,<br />
The Griffin Building, 83 Clerkenwell Road, Farringdon,<br />
London, EC1R 5AR.<br />
Good luck!<br />
Terms & conditions<br />
1.Open to UK retailers <strong>and</strong> their employees aged 18+. 2.<br />
Employees need permission of employer to participate. 3.<br />
Closing date: 14.5.10. 4. One entry per person. 5. First correct<br />
entry drawn from all entries received by closing date will win a<br />
pamper day for two at a Dove Spa. 5. First five entries drawn on<br />
28.02.10, 31.03.10, <strong>and</strong> 30.04.10, will win *two cases of Dove go<br />
fresh. For full terms <strong>and</strong> conditions send email to<br />
beauty_dovegofreshcompetition@clarioncomms.co.uk<br />
For full terms <strong>and</strong> conditions send email to<br />
beauty_dovegofreshcomp@clarioncomms.co.uk<br />
b e a u t y m a g a z i n e<br />
f e b r u a r y 2 0 1 0 7
Soap<br />
BEAUTYMAGAZINE’SCOLUMNISWRITTENBYJOSEPHINEFAIRLEY,<br />
BEAUTYEXPERTANDCO-AUTHOROFTHEBEAUTYBIBLESERIES<br />
It’s a sad way to start, but: farewell<br />
Prescriptives. At the beginning of this<br />
month, this iconic br<strong>and</strong> (part of the Estée<br />
Lauder Companies empire) disappeared<br />
from marbled beauty halls around the world<br />
– along with its unique ‘Custom Blending’<br />
service, which created individual shades<br />
blended on the counter especially for<br />
customers. Ironically, it was actually this<br />
innovative service that was almost certainly<br />
at the heart of the br<strong>and</strong>’s downfall. Not<br />
only was the Custom Blending technology<br />
expensive, but each Custom Blend<br />
consultation took lots of (expensive) time<br />
with a specially trained consultant. (Who<br />
couldn’t, while he or she was mixing up<br />
those pigments, be selling a bottle of the<br />
br<strong>and</strong>’s Calyx or a jar of Vibrant-C moisturiser,<br />
straight off the shelf.)<br />
As a Lauder executive (who shall remain<br />
anonymous) whispered to me at the time of<br />
the announcement, “Why do you think<br />
nobody else has copied Prescriptives…?”<br />
Because despite Custom Blending’s high price<br />
tag, the br<strong>and</strong> presumably lost money – <strong>and</strong><br />
lots of it – every time they sent a happy<br />
customer away with her perfect skin-matched<br />
foundation or the lipgloss of her dreams. But<br />
still, it’s a sad day for the industry when a big<br />
name like this is laid to rest forever.<br />
HANGING TOUGH<br />
So: who else will be the losers – <strong>and</strong> winners<br />
– in 2010? I thought I’d get my crystal ball out<br />
for this month’s column. And<br />
though Prescriptives may be<br />
the highest-profile departure<br />
of the year, I doubt it<br />
will be the last. One<br />
particular online beauty<br />
site that I know of, for<br />
instance, staged a<br />
massive January sale to<br />
shift unsold stock<br />
across literally dozens<br />
of lines, before<br />
de-listing them<br />
permanently. (In<br />
general, small imported<br />
lines or those started by<br />
box<br />
What’s in store for 2010?<br />
brave beauty entrepreneurs, rather than ‘Big<br />
Names’.) What that underlines is that it’s<br />
super-competitive out there following an<br />
explosion of br<strong>and</strong>s in the past five years –<br />
<strong>and</strong> not everyone can survive. While I doubt<br />
that we’ll see another failure on the<br />
Prescriptives scale, small <strong>and</strong> under-capitalised<br />
br<strong>and</strong>s are going to struggle.<br />
Without publicity on the glossy beauty<br />
pages, it’s very hard for a new br<strong>and</strong> – or an<br />
existing niche br<strong>and</strong> – to get off the ground,<br />
let alone maintain their position. A couple of<br />
years ago, magazines were willing to write<br />
about teensy-but-innovative br<strong>and</strong>s, so long<br />
as they had a web presence (although<br />
high-spending br<strong>and</strong>s which take expensive<br />
advertising remained the major focus of<br />
beauty coverage). But now, beauty editors are<br />
insisting that products should be available in<br />
at least one store, as well as the web – so that<br />
their beauty-hound readers have the<br />
opportunity to touch, see <strong>and</strong> smell a product<br />
somewhere in the real world. The trouble is,<br />
buyers for retail outlets are being extra<br />
cautious. One way to pique their interest <strong>and</strong><br />
get a product on shelf in the past was for a<br />
br<strong>and</strong> to list the exciting upcoming press<br />
coverage they were expecting – so what<br />
you’ve got is a cosmetic Catch-22. Because<br />
without the store presence, there’ll be no<br />
press coverage. And that, inevitably, is going<br />
to slow the pace of<br />
new skincare <strong>and</strong><br />
make-up start-ups.<br />
SET FOR<br />
SUCCESS<br />
Not totally,<br />
though, thank<br />
heavens. Ruby<br />
& Millie, for<br />
instance, has<br />
just started an<br />
inexpensive<br />
range (exclusive<br />
to Boots) called<br />
Scarlett & Crimson.<br />
Allegedly it’s targeted at teens, but there are<br />
plenty of products for beauty-seekers of all<br />
ages to love – at pocket-money prices.<br />
On the ‘green’ front, there’s still a lot<br />
happening, too – mid-priced br<strong>and</strong>s like<br />
Evolve (started by Laura Rudoe, who worked<br />
‘<br />
I’ve got my crystal ball out<br />
– <strong>and</strong> though Prescriptives<br />
may be the highest-profile<br />
departure from beauty<br />
halls this year, I doubt it<br />
will be the last.<br />
on the launch of Nude), <strong>and</strong> budget-priced<br />
Purity (exclusive to Superdrug) are making<br />
their mark. At the luxury end, meanwhile,<br />
there is at least one elegant, sophisticated<br />
natural range – at Amex Platinum card prices<br />
– set to be unveiled by summer. And that’s<br />
still an area of the beautysphere that’s wide<br />
open: there are precious few premium natural<br />
ranges for the eco-aware yummy mummy<br />
<strong>and</strong> her lunching lady friends with enough<br />
style to knock her La Prairie or Chanel off the<br />
bathroom shelf.<br />
But in general, with the exception of<br />
Prescriptives (sob, sob – because it was a<br />
br<strong>and</strong> I was hugely fond of), I think it’ll be the<br />
big guns generating much of the excitement<br />
for 2010. They have deep pockets <strong>and</strong><br />
‘war-chests’ built up during times of plenty,<br />
<strong>and</strong> have survived recessions before, in the<br />
knowledge that what goes down must<br />
eventually come up. At both the premium<br />
<strong>and</strong> the mass ends of the market, the launch<br />
calendars for 2010 look as packed as ever.<br />
Trust me: the big br<strong>and</strong>s are like greyhounds<br />
at the starting gate, poised to power forward<br />
when this downturn swings into an upturn.<br />
Just watch this (beautiful) space. And I, for<br />
one, can’t wait…<br />
‘<br />
8<br />
b e a u t y m a g a z i n e<br />
f e b r u a r y 2 0 1 0
S T A R<br />
As awards season gets underway, British actress Dame Helen Mirren is back in the<br />
S T Y L E<br />
GET THE LOOK<br />
spotlight – <strong>and</strong> hotly tipped to grab herself another gong. The 64 year old Calendar Girl<br />
looks fabulous as she smoulders on the red carpet. Make sure your more mature customers<br />
look just as dazzling with the following products…<br />
Eyebrows: For an instantly<br />
younger look, suggest<br />
customers groom their<br />
eyebrows to enhance <strong>and</strong><br />
open up their eyes. Clinique<br />
Instant Lift for Brows<br />
comprises a brow-filling pencil<br />
<strong>and</strong> a brow bone highlighter<br />
to create the illusion of a<br />
brighter, lifted brow.<br />
Hair: Tell customers to<br />
knock off the years by<br />
giving their hair a volume<br />
boost with John Frieda<br />
Luxurious Volume<br />
Thickening Blow Dry<br />
Lotion. It works by lifting hair at the<br />
roots to cut down on blow-drying time<br />
<strong>and</strong> minimise heat damage, while also<br />
helping to restore strength <strong>and</strong> create<br />
long-lasting style <strong>and</strong> body.<br />
Face: Brown spots, fine<br />
lines <strong>and</strong> wrinkles all<br />
add up to older-looking<br />
skin – but there’s help<br />
on h<strong>and</strong> with Olay<br />
Definity Colour<br />
Enhancer. The 3-blend<br />
formula contains an<br />
anti-ageing serum, moisturiser with<br />
SPF 15 <strong>and</strong> a sheer foundation to help<br />
even out skin tone, smooth wrinkles,<br />
moisturise <strong>and</strong> protect skin.<br />
Teeth: Helen makes sure she can smile<br />
confidently at the camera by keeping<br />
her pegs looking naturally white.<br />
Beverly Hills Formula Total<br />
Protection contains a dual action<br />
antibacterial formula to help fight<br />
plaque, tooth decay <strong>and</strong> bad<br />
breath, whilst leaving teeth<br />
sparkling<br />
white!<br />
H<strong>and</strong>s: H<strong>and</strong>s are a ‘Prime Suspect’ for<br />
ageing skin, so to keep her mitts looking<br />
young, Helen could do worse than using<br />
Weleda Pomegranate<br />
Regenerating H<strong>and</strong><br />
Cream. It contains<br />
pomegranate seed oil,<br />
which is rich in antioxidants<br />
to encourage skin cell<br />
renewal, increasing skin<br />
elasticity <strong>and</strong> firmness.<br />
Body: Helen caused a stir 18 months<br />
ago when she was famously snapped<br />
sporting a red bikini <strong>and</strong> a super-toned<br />
figure. Suggest your customers keep<br />
their bods in great shape too by using a<br />
classic body moisturiser like<br />
Astral, which contains<br />
a blend of nourishing<br />
ingredients to keep<br />
mature skin hydrated<br />
<strong>and</strong> supple.<br />
Image: Jim Smeal/BEI/Rex Features<br />
b e a u t y m a g a z i n e<br />
f e b r u a r y 2 0 1 0<br />
9
R E A D E R S ’ P A G E<br />
YOUR<br />
Take<br />
On this page, it’s all about you!<br />
Give us your views, <strong>and</strong> get your<br />
h<strong>and</strong>s on some fab free products!<br />
<strong>Beauty</strong> BrainTeaser<br />
Solve our puzzle & Win!<br />
1 2 3 4 5 6<br />
8<br />
10<br />
12 13 14 15<br />
18 19<br />
21<br />
22 23<br />
17<br />
7<br />
16<br />
20<br />
9<br />
11<br />
Look out for a new crossword each month – <strong>and</strong><br />
go to www.<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk/Competition<br />
next month to see the correct answers!<br />
Across<br />
01 - Cheerful (6)<br />
05 - A limb (3)<br />
07 - Strength (5)<br />
08 - Most important quality (7)<br />
09 - Joint in the arm (5)<br />
10 - Not relaxed (8)<br />
12 - Measure of loudness (6)<br />
14 - Cocktail nibble (6)<br />
17 - Luxurious sweater material (8)<br />
18 - Straight in front (5)<br />
20 - Having a practical ability (7)<br />
21 - Half of six (5)<br />
22 - Ancient form of no (3)<br />
23 - Moves rhythmically (6)<br />
IN ASSOCIATION WITH<br />
Down<br />
02 - Dish with rice (7)<br />
03 - Good looking man (8)<br />
04 - Affectedly dainty (4)<br />
05 - Common type of coffee (7)<br />
06 - Assistant at a birth (7)<br />
07 - ___ Kay: famous<br />
comedian (5)<br />
11 - Shawl made from luxury<br />
material (8)<br />
12 - Organic compound<br />
necessary in one's diet (7)<br />
13 - Freedom (7)<br />
15 - Scent (7)<br />
16 - Temporary break (5)<br />
19 - Absence of light (4)<br />
This month one lucky reader can win a batch of beauty goodies worth £35 by solving this crossword. You can submit your answers<br />
easily via both text <strong>and</strong> email. Text BEAUTY followed by a space followed by the answers to 7 & 21 across to 60066* or email the<br />
answers plus your contact details to Gemma@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk.<br />
* texts are charged at your st<strong>and</strong>ard network rate only<br />
GIVEAWAY<br />
Want to treat your<br />
skin, restore its natural<br />
glow <strong>and</strong> rediscover a<br />
more radiant you? Then<br />
make sure you get your<br />
h<strong>and</strong>s on this body<br />
lotion from Aussie<br />
beauty br<strong>and</strong>, Natio.<br />
Promising to leave skin<br />
silky soft, the Wellness<br />
Body Lotion also<br />
contains antioxidant<br />
pomegranate to help<br />
skin fight the first signs<br />
of ageing.<br />
We’ve got 10 products up for<br />
grabs this month. For your<br />
chance to win, send a<br />
postcard to <strong>Beauty</strong> <strong>Magazine</strong>/<br />
Natio, or text BEAUTY followed<br />
by a space followed by NATIO<br />
to 60066.<br />
Please send all postcards to:<br />
207, The Linen Hall,<br />
162-168 Regent St,<br />
London, W1B 5TB.<br />
YOUR LETTERS<br />
Thanks for all your emails.<br />
You’re opinions are mixed on<br />
what 2010 has in store. It<br />
sounds like it could be a<br />
tough start for the year, but<br />
you’re optimistic still! Here<br />
are our favourite letters…<br />
WIN!WIN!WIN!<br />
As always, the most<br />
opinionated letters will be<br />
published. This month, the<br />
best five will win a Mark Hill<br />
Gym Style set, comprising<br />
Detox Energizing Shampoo,<br />
Instant Fix Dry Shampoo <strong>and</strong><br />
Daily Hydration Boost<br />
Conditioner to<br />
leave hair fresh<br />
<strong>and</strong> revitalised<br />
after a workout.<br />
Additional styling<br />
products will take<br />
the prize value to<br />
over £30.<br />
After a hugely successful Christmas,<br />
I think we will see a slow start to<br />
2010. As people begin to pay off<br />
their bills <strong>and</strong> tighten their belts,<br />
they may have to sacrifice their<br />
luxury beauty products. However,<br />
I’m confident that customers will<br />
return to splash out on the latest<br />
beauty must-haves. Make-up is<br />
always a big seller for us <strong>and</strong> I<br />
predict this will continue as<br />
customers try out the latest catwalk<br />
looks <strong>and</strong> celebrity trends. Also,<br />
make-up is a pick me up, so<br />
customers often see products as<br />
a necessity rather than a treat.<br />
Nicola Blant<br />
Boots, Chesterfield<br />
I think shoppers took advantage of<br />
the fabulous offers around<br />
Christmas, <strong>and</strong> sales in 2010 will<br />
now ease back due to the VAT rise.<br />
There may be some exciting<br />
launches later in the year, but<br />
nothing sticks out yet. NRT sales are<br />
flat, suggesting that smokers are<br />
putting off quitting, <strong>and</strong> this could<br />
be a sign of nervous caution,<br />
indicating a tough year ahead!<br />
David Brown<br />
Boots, Bedworth<br />
I think sales will be good this year.<br />
Low interest rates mean people<br />
have more in their pockets to<br />
spend. It was a good Christmas,<br />
with stock disappearing fast <strong>and</strong> in<br />
2010, I expect grooming products<br />
to be good sellers. Fragrances are<br />
also always popular, especially with<br />
Valentine’s Day on its way!<br />
Pete Griffiths<br />
Cwmfelin Pharmacy, Swansea<br />
Do keep your emails coming in. This month we want to know:<br />
I think essential products such as<br />
deodorants, soap <strong>and</strong> face cream<br />
will be the strongest sellers –<br />
because they’re must-buys. The<br />
recession may have come to an<br />
end, but people have been cutting<br />
back on unnecessary expenditure<br />
for over a year now. Those old<br />
habits will be hard to break.<br />
Uzma Chaudhry<br />
Lloydspharmacy, Oxford<br />
I think Alli will be a big seller in our<br />
pharmacy – <strong>and</strong> others – as people<br />
aspire to look good. Rather than<br />
changing their lifestyle <strong>and</strong> eating<br />
habits permanently, customers think<br />
it’s easier to swallow a ‘magic’ pill!<br />
But it’s good for the tills <strong>and</strong> the<br />
manufacturer.<br />
Nivinder Gellatly<br />
Tesco, Stratford-upon-Avon<br />
Do your customers still buy into products with ‘miracle’ claims?<br />
Are they worth the hype? Or over-priced, under-performers?<br />
Email me at<br />
Cara@<strong>Beauty</strong>-<strong>Magazine</strong>.co.uk<br />
Congratulations to Nicola Blant, who won the Oral-B Triumph toothbrush.<br />
10 b e a u t y m a g a z i n e<br />
f e b r u a r y 2 0 1 0
nicotine<br />
nicotine<br />
Combination therapy is recommended by NICE guidelines for those smokers who need extra help<br />
to Quit for Good. 1 For 24-hour protection plus rapid craving relief, recommend<br />
NiQuitin ® 21mg Clear Patch with NiQuitin ® Minis Mint 4mg Lozenges.<br />
NiQuitin Minis Mint 1.5mg/4mg Lozenges (nicotine). Indication:<br />
smoking cessation. Dosage: Adults (18 <strong>and</strong> over): One lozenge<br />
(max. 15/day) whenever urge to smoke to aid complete cessation<br />
(taper use after 6 weeks) or gradual cessation (seek advice if no<br />
reduction after 6 weeks) or gradual cessation (seek advice if no<br />
reduction after 6 weeks or no abrupt attempt after 6 months).<br />
Professional advice if use >9 months. Use 1.5mg strength if smoke<br />
≤20/day, otherwise 4mg. Adolescents (12-17 years): Abrupt<br />
cessation only. Dosing as for adults but seek professional advice if >12<br />
weeks treatment required/unable to quit abruptly. Contraindications:<br />
Hypersensitivity, non-smokers, children under 12 years. Precautions:<br />
Risk of NRT substantially outweighed by risks of continued smoking<br />
in virtually all circumstances. Supervise use in those hospitalised for<br />
MI, severe dysrhythmia or CVA who are haemodynamically unstable.<br />
Once discharged, can use NiQuitin as normal. Susceptibility to<br />
angioedema, urticaria. Renal/hepatic impairment, hyperthyroidism,<br />
diabetes, phaeochromocytoma. Swallowed nicotine may exacerbate<br />
oesophagitis, gastric/peptic ulcer. Pregnancy/lactation: For those<br />
unable to quit unaided the risk of continued smoking is greater than<br />
the risk of using NRT. Start treatment as early as possible in pregnancy<br />
for 2-3 months. Lozenge/gum preferable to patches unless nauseous.<br />
Side effects: At recommended doses, NiQuitin Minis have not been<br />
found to cause any serious adverse effects. Nausea, hiccup, flatulence,<br />
GI discomfort, vomiting, diarrhoea, dyspepsia, fatigue, malaise, chest<br />
pain, oral irritation, dizziness, headache, sleep disorders including<br />
abnormal dreams, anxiety, irritability, nervousness, depression,<br />
palpitations, increased heart rate, cough, sore throat, rash, anaphylaxis.<br />
See SPC for full details. GSL PL 00079/0610, 0611. PL holder:<br />
GlaxoSmithKline Consumer Healthcare, Brentford, TW8 9GS, U.K.<br />
Pack sizes <strong>and</strong> RSP (excl. VAT): 20’s £4.75, 60’s £13.32. Date of<br />
revision: August 2009.<br />
NiQuitin 21, 14, 7mg Transdermal Patches, NiQuitin Clear 21, 14,<br />
7mg (nicotine). Opaque or transparent transdermal patches 21mg,<br />
14mg, 7mg nicotine (Steps 1, 2, 3) for relief of nicotine withdrawal<br />
symptoms during smoking cessation. Dosage: Adults (18 <strong>and</strong> over):<br />
≥10 cigarettes/day; Step 1 for 6 weeks, then Step 2 for 2 weeks, then<br />
Step 3 for 2 weeks.9 months. Adolescents (12-17 years): As for adults<br />
but to seek professional advice if >12 weeks treatment required.<br />
Contraindications: Hypersensitivity, occasional/non-smokers, children<br />
under 12 years. Precautions: Risk of NRT substantially outweighed<br />
by risks of continued smoking in virtually all circumstances. Supervise<br />
use in those hospitalised for MI, severe dysrhythmia or CVA who are<br />
haemodynamically unstable. Once discharged, can use NiQuitin as normal.<br />
Susceptibility to angioedema, urticaria. Discontinue use if severe/persistent<br />
skin reactions. Renal/hepatic impairment, hyperthyroidism, diabetes,<br />
phaeochromocytoma. Pregnancy/lactation: For those unable to quit<br />
unaided the risk of continued smoking is greater than the risk of using NRT.<br />
Start treatment as early as possible in pregnancy for 2-3 months. Lozenge/<br />
gum preferable to patches unless nauseous. Remove patches at bedtime.<br />
Side effects: At recommended doses, NiQuitin patches have not been<br />
found to cause any serious adverse effects. Local rash, itching, burning,<br />
tingling, numbness, swelling, pain, urticaria, heaviness, hypersensitivity<br />
reactions. Headache, dizziness, tremor, sleep disorders, nervousness,<br />
palpitations, tachycardia, dyspnoea, pharyngitis, cough, GI disturbance,<br />
sweating, arthralgia, myalgia, malaise, anaphylaxis. See SPC for full details.<br />
GSL PL 00079/0368, 0367, 0366, 0356, 0355 & 0354. PL holder:<br />
GlaxoSmithKline Consumer Healthcare, Brentford, TW8 9GS, U.K. Pack<br />
sizes <strong>and</strong> RSP (excl. VAT): 7 patches £14.89; Step 1 only 14 patches<br />
£28.04. Date of revision: August 2009. NiQuitin ® , NiQuitin ® Minis<br />
<strong>and</strong> the Minis Device are trademarks of the GlaxoSmithKline group<br />
of companies.<br />
Reference: 1. National Institute Clinical Excellence. Smoking<br />
cessation services in primary care, pharmacies, local authorities<br />
<strong>and</strong> work places, particularly for manual working groups, pregnant<br />
women <strong>and</strong> hard to reach communities. Public Health Guidance 10.<br />
February 2008.<br />
21mg patch
R E A D E R<br />
I N T E R V I E W<br />
<strong>Beauty</strong> CV<br />
Name: Karen Renwick<br />
Store: Beechcroft Pharmacy, Blackheath<br />
Position: Pharmacy technician<br />
Awards: Overall <strong>Beauty</strong> Advisor of the<br />
Year & Bodycare Advisor of the Year<br />
Extra training: Qualified<br />
aromatherapist <strong>and</strong> masseuse<br />
Sponsored by:<br />
What is the best aspect of your job?<br />
It has to be making my customers feel<br />
happier about themselves – this gives me<br />
great pleasure. It’s really important that I<br />
give an overall service – <strong>and</strong> I’ve enjoyed<br />
doing things for charity in the store. We<br />
dressed up <strong>and</strong> raised £408 for Children<br />
in Need last year (see right).<br />
Who is your beauty idol?<br />
Helen Mirren has a fantastic body for a mature<br />
woman. I also like the fact that she’s not afraid<br />
to be natural <strong>and</strong> her grey hair looks great.<br />
What would you recommend for a healthy<br />
bodycare regime?<br />
I would advise exfoliating once or twice a week<br />
to eliminate dead skin <strong>and</strong> daily moisturisation –<br />
rub in circular motions to stimulate blood flow<br />
<strong>and</strong> reinvigorate skin.<br />
Besides using bodycare products, what else<br />
can be done to improve skin?<br />
Drinking hot lemon water is really good for you<br />
as it flushes out the toxins in your body. I would<br />
also start by looking at a customer’s diet,<br />
reducing the intake of saturated<br />
fats <strong>and</strong> increasing fresh fruit<br />
<strong>and</strong> vegetables in their meals.<br />
Eating three meals a day is<br />
important too <strong>and</strong> will stop<br />
unhealthy snacking. Also,<br />
simple things like walking <strong>and</strong><br />
fresh air are going to have a<br />
positive effect on the body.<br />
What are the most common<br />
skin problems you come<br />
across in the pharmacy?<br />
I see a lot of people with<br />
sun-damaged skin – there seem to be a lot of<br />
sun worshippers or sun bed users <strong>and</strong> they are<br />
paying the price for their love of a tan. I am also<br />
seeing more <strong>and</strong> more people suffering with<br />
Talking<br />
WANT TO KNOW WHAT IT TAKES TO BE AN A-1 ADVISOR? BEAUTY MAGAZINE’S<br />
GEMMA HUCKLE CATCHES UP WITH OUR RECENTLY CROWNED<br />
BEAUTY ADVISOR OF THE YEAR, KAREN RENWICK<br />
Shop<br />
over<br />
sensitised<br />
skin <strong>and</strong><br />
allergy problems<br />
<strong>and</strong> I recommend<br />
products with vitamin E as it has<br />
great regenerating properties.<br />
Rose <strong>and</strong> frankincense are perfect for mature<br />
skin, which is another common concern.<br />
Do customers buy into products that<br />
make ‘miracle’ claims?<br />
No, I think people are bright enough to know<br />
that using these products alone isn’t going to<br />
make much of a difference. Products need to be<br />
used in conjunction with a good exercise routine<br />
<strong>and</strong> diet to see the maximum benefits <strong>and</strong><br />
achieve visible results.<br />
Have you seen a difference in performance<br />
from high-end products?<br />
Not really! There are some brilliant cheap<br />
products. It’s all about what goes into them – as<br />
it’s the ingredients that deliver the results. I have<br />
found that smaller organic companies contain<br />
the best ingredients, so I always advise<br />
that customers check the<br />
label <strong>and</strong> buy on the<br />
basis of the formulation,<br />
as this is going to give<br />
them great performance.<br />
What is your favourite<br />
beauty campaign <strong>and</strong> why?<br />
I like Dove’s Campaign for Real<br />
<strong>Beauty</strong>, because it’s one that<br />
women can relate to <strong>and</strong> it has<br />
been marketed in a realistic way –<br />
the adverts don’t feature airbrushed<br />
stars. I also think that the campaign<br />
appeals to older women <strong>and</strong> mothers as these<br />
groups have a routine lifestyle <strong>and</strong> they are<br />
looking for good, simple products that will fit<br />
into their daily routine.<br />
My top 5...<br />
BODYCARE<br />
PRODUCTS<br />
■ Weleda Skin Food:<br />
A little goes a long way <strong>and</strong><br />
the natural ingredients smell<br />
gorgeous.<br />
■ Dove Intensive:<br />
It’s reasonably priced, hydrates<br />
skin <strong>and</strong> offers lots of variants<br />
to customers.<br />
■ Bio-Oil:<br />
It’s expensive, but can really<br />
help reduce scarring <strong>and</strong><br />
uneven skin tone.<br />
■ Elizabeth Arden Eight Hour<br />
Cream Skin Protectant:<br />
Offers great protection from<br />
the sun as well as extreme<br />
weather conditions.<br />
■ Nature’s Response Organic<br />
Body Scrub:<br />
This is paraben-free <strong>and</strong><br />
contains lemon scented tea<br />
tree oil <strong>and</strong> manuka honey<br />
for healing <strong>and</strong> exfoliation.<br />
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B I G I N B E A U T Y<br />
Ladette to<br />
Lady<br />
Who better to front <strong>Radox</strong>’s<br />
latest pampering push than busy<br />
mum-to-be, <strong>Sara</strong> <strong>Cox</strong>? <strong>Beauty</strong> <strong>Magazine</strong>’s<br />
GEMMA HUCKLE caught up with the Radio 1<br />
DJ to talk about ‘me’ time, baby bumps <strong>and</strong><br />
interviewing awkward celebrites...<br />
Pictures courtesy of BBC<br />
Back in the late Nineties, <strong>Sara</strong> <strong>Cox</strong><br />
was an archetypal ‘geezerbird’.<br />
She earned herself a reputation –<br />
<strong>and</strong> an army of fans – as the hard<br />
drinking, brazen Bolton lass on our screens<br />
<strong>and</strong> radios. But 10 years <strong>and</strong> two (soon to<br />
be three) kids later, ‘<strong>Cox</strong>y’s’ partying days<br />
are far behind her. In fact, the busy<br />
working mum has been chosen to front a<br />
new campaign for <strong>Radox</strong>, encouraging<br />
people to take some ‘me time’ <strong>and</strong> treat<br />
themselves to a ‘selfish hour’.<br />
What made you say yes to becoming<br />
the face of <strong>Radox</strong>?<br />
It really appealed to me. I’m really busy<br />
now with the kids <strong>and</strong> work – <strong>and</strong> I moved<br />
house over Christmas, so it’s been hectic. I<br />
think it’s a great idea to encourage women<br />
(not just mums) to take some time out to<br />
relax, whether it be taking a bath or even<br />
just having a cuppa!<br />
What would be your ideal<br />
‘selfish hour’?<br />
I would leave the kids behind <strong>and</strong> head<br />
off to the stables in St Albans with a<br />
friend <strong>and</strong> spend an hour riding one of<br />
her horses. Then when I get home, I<br />
would soak my aching bones in a nice,<br />
big <strong>Radox</strong> bath.<br />
Before you had children, what<br />
would have been your idea of a<br />
‘selfish hour’?<br />
Before I had children every hour of my day<br />
was selfish, I don’t know what I filled my<br />
time with! I’d like going down to the pub<br />
with my mates <strong>and</strong> quaffing on wine.<br />
Do you have any <strong>relaxation</strong> tips for<br />
mums-to-be?<br />
Well, for first time mothers I would say lie<br />
still <strong>and</strong> cherish the peace <strong>and</strong> quiet before<br />
it all gets noisy! I like swimming, <strong>and</strong><br />
sleeping is a great way to recuperate.<br />
What are your staple beauty products?<br />
I love Kérastase’s shampoos <strong>and</strong><br />
conditioners as they sort my hair out <strong>and</strong><br />
leave it nice <strong>and</strong> shiny. Nivea Visage<br />
Anti-wrinkle Q10 Plus Day Cream <strong>and</strong><br />
Night Cream are my saviors. I also love<br />
Bio-Oil as it leaves my skin really soft <strong>and</strong><br />
I love rubbing it on my bump!<br />
With your super-busy lifestyle juggling<br />
family <strong>and</strong> work, do you have any tips<br />
for quick beauty?<br />
When I’m doing my radio show I don’t<br />
really need to do much. All I use is some<br />
tinted moisturiser so that I look a bit more<br />
refreshed, some eyelash curlers (they have<br />
to be the best invention ever) <strong>and</strong> I always<br />
carry a Vaseline Lip Therapy tin around<br />
with me as I tend to get dry lips.<br />
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B I G I N B E A U T Y<br />
COXY’S CV<br />
Name: <strong>Sara</strong> <strong>Cox</strong><br />
Occupation: Television presenter, DJ<br />
Age: 35<br />
Born: Bolton, Greater Manchester<br />
Children: Two, with third on the way!<br />
Career milestones:<br />
1996 – Presents The Girlie Show<br />
1998 – Joins The Big Breakfast<br />
2000-2004 – Hosts The Breakfast Show<br />
on BBC Radio 1<br />
2006 – Celebrity showjumper on Only<br />
Fools on Horses for Sport Relief<br />
2007 – Hosts The Album Chart Show<br />
on Channel 4<br />
What made you want to become a<br />
presenter <strong>and</strong> how did you get your<br />
big break?<br />
I started off doing some modelling at the age<br />
of 20 because I wanted to escape going to<br />
university <strong>and</strong> I did this for two years. I’ve<br />
always been a big show off. Being one of five<br />
children, I had to make myself heard <strong>and</strong> I<br />
did this by acting daft <strong>and</strong> making people<br />
laugh. My big break came on The Girlie<br />
Show. For the casting I filmed myself talking<br />
into a hairbrush. After I sent in the video I<br />
kept phoning up, this then followed with<br />
auditions <strong>and</strong> rehearsals <strong>and</strong> I got the job –<br />
I think they gave it to me in the end as they<br />
were fed up of me stalking them! Doing the<br />
show was a real baptism of fire as I was<br />
interviewing important people. It wasn’t a<br />
gentle introduction to my career, but I loved<br />
being thrown in at the deep end.<br />
<strong>Radox</strong>’s ‘Be Selfish’ campaign aims to<br />
encourage women to take an hour out<br />
for themselves. A Selfish Sanctuary bus,<br />
which is kitted out for spa-style<br />
treatments, is touring the UK as part of<br />
the promotion. Five lucky friends in<br />
several cities around the country can<br />
win an hour-long visit from the bus<br />
through the <strong>Radox</strong> group on Facebook.<br />
<strong>Sara</strong> told us her ideal treatment on the<br />
bus would be a neck <strong>and</strong> shoulder<br />
massage, as she’s always lugging large<br />
bags or children with her.<br />
You get to meet lots of celebrities, have<br />
you ever found yourself speechless?<br />
The big Hollywood stars are the easiest to<br />
h<strong>and</strong>le. I find that the smaller people or<br />
b<strong>and</strong>s that have released one album tend to<br />
be basking in their own brilliance; they<br />
think they’ve conquered the world, so it’s a<br />
lot harder for me to get good answers from<br />
them. Bono <strong>and</strong> The Edge are totally<br />
charming <strong>and</strong> easy to talk to; Will Smith<br />
makes my job fun as he plays the game<br />
<strong>and</strong> Ben Stiller is wicked!<br />
What has been the highlight of<br />
your career?<br />
As a whole I would have to say working at<br />
Radio 1. It’s always been there rumbling<br />
away in the background.<br />
How did it feel to receive an Honorary<br />
Doctorate from the University of<br />
Bolton for your contribution to<br />
broadcasting?<br />
It was lovely, especially as I never went to<br />
university – it was a real honor. My family<br />
came along <strong>and</strong> I got to meet everyone. I<br />
love that I can say I am Dr. <strong>Cox</strong>!<br />
You appeared on Only Fools on Horses<br />
for Sport Relief in 2006, have you<br />
always been a keen horse rider?<br />
Yes! My dad has a farm <strong>and</strong> I had my own<br />
pony, although I never did any jumping, so<br />
the show was new to me from that aspect.<br />
It has to be one of the best jobs I’ve ever<br />
done. I was taught by world class trainers<br />
<strong>and</strong> my groomswoman on the show now<br />
has her own stable, so I go <strong>and</strong> ride there.<br />
It’s a good way to escape <strong>and</strong> take time out<br />
– I really want the kids to do it one day.<br />
So what’s next for <strong>Sara</strong> <strong>Cox</strong>?<br />
Well, I am just about to go on maternity<br />
leave, but when I come back I will be<br />
back at Radio 1 <strong>and</strong> I’ll carry on doing<br />
some bits for TV. I’ve really got a buzz for<br />
live TV at the moment, so I’m sure I’ll be<br />
doing more live stuff. B<br />
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15
V A L E N T I N E ’ S<br />
D A Y<br />
10<br />
Valentine’s Day<br />
SUGGESTIONS<br />
Love is in the air…<br />
You & Your Wedding’s<br />
beauty editor, SARAH<br />
GREEN, picks out 10 of<br />
the best gifts <strong>and</strong> girly<br />
treats on your shelves<br />
this Valentine’s Day<br />
A sexy surprise<br />
Help her drive her man wild with some<br />
tantalising trimming. Hair-down-there can<br />
be shaped into a heart (or whatever will<br />
turn him on!) with this all in one razor<br />
<strong>and</strong> trimmer. The new orchid variant<br />
comes with a case too, so she can take it<br />
with her just in case she stays over…!<br />
Wilkinson Sword Quattro for Women<br />
Bikini Travel Case, £9.99<br />
A cupid’s love juice<br />
One whiff of this enticing mix of red berries, pear,<br />
orange blossom, vanilla <strong>and</strong> cashmere wood will<br />
put him under her spell! Tell her to spritz it in the<br />
air <strong>and</strong> do a princess twirl underneath for an<br />
all-over misting of scent. Then she can keep her<br />
fingers crossed that he’ll drop down on one knee<br />
with the jewel ring (found on the neck of the<br />
bottle) at the end of the night!<br />
Vera Wang Glam Princess, £34 - £57<br />
A plumper pout<br />
To get a Valentine’s pout worth shouting about,<br />
suggest she smoothes on a layer of this super-plumping<br />
lipstick. Tell her about its 40 per cent volumising<br />
ingredients <strong>and</strong> moisturising benefits – as well as its<br />
ravishingly romantic shades. Sure to score her a smooch<br />
at the end of the night!<br />
Collection 2000 Volume Sensation Lipstick, £2.99<br />
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V A L E N T I N E ’ S<br />
D A Y<br />
A tub of love<br />
Encourage your customer to enjoy a<br />
steamy experience behind the<br />
bathroom door. The ingredients?<br />
C<strong>and</strong>les, a romantic CD <strong>and</strong> a warm<br />
bath laced with these addictive bath<br />
bubbles. The cocktail of slippery<br />
honey, milk proteins <strong>and</strong> sweet<br />
almond oil will leave her skin<br />
sweetly scented <strong>and</strong> subtly shiny.<br />
Agent Provocateur Bubble<br />
Luscious, £25<br />
A caring kiss<br />
This is ‘date bait’ with a<br />
good cause (other than<br />
bagging a bloke!). Your<br />
customer gets a luscious<br />
new lip look <strong>and</strong> the Kiss It<br />
Better appeal for Great<br />
Ormond Street Hospital gets<br />
£2 from every purchase at<br />
House of Fraser.<br />
Clinique Long Last<br />
Glosswear SPF15 in<br />
‘I ♥ Kisses’, £14<br />
An arousing love potion<br />
Flowers are real passion provokers. In this gift set,<br />
lotus blossom has been mixed with exotic<br />
pomegranate <strong>and</strong> sensual mahogany wood to<br />
completely knock him scents-less. Tell her to dab<br />
it on the dipped area at the centre of her collar<br />
bone, inside her elbows, wrists, backs of knees <strong>and</strong><br />
in her navel for an all-over cloud of sexy scent.<br />
Calvin Klein Euphoria gift set, £30<br />
A provocative manicure<br />
She’ll want to make sure her nails are up to<br />
scratch – whether they’ll be tantalizingly<br />
working their way up <strong>and</strong> down her<br />
champagne glass, or her bloke’s back later on.<br />
The best shape is a ‘squoval’ – fairly short<br />
with rounded off square edges. The best look<br />
is hot red – no question!<br />
OPI Log on to Love, £9.95<br />
An erotic massage<br />
A squeeze-him-slow body oil boasting marula oil,<br />
grape seed, avocado, moringa seed oil <strong>and</strong><br />
camelina oil. She can leave it unfragranced or sniff<br />
out a separate aromatherapy oil. One thing’s for<br />
certain, it’ll get her man exactly where she wants<br />
him – up close <strong>and</strong> extremely personal – <strong>and</strong> make<br />
him putty in her h<strong>and</strong>s.<br />
Crabtree & Evelyn Aromatherapy Distillations<br />
Body & Massage Oil, £12<br />
A gooey gloss<br />
Kiss-me-slow lips are essential on the most romantic day of the year.<br />
These lipglosses, available in a choice of nine colours, come with a heart<br />
shaped sponge applicator <strong>and</strong> taste of passion fruit. Gotta be the cutest<br />
way to perfect her pucker.<br />
A perfect pluck<br />
Unruly brows do not make for a hot Valentine’s<br />
date look. The plan is to get her man looking<br />
adoringly into her baby blues – not at the<br />
straggly hairs above them! Scattered with<br />
hearts, these slanted tweezers will leave her<br />
gorgeously groomed.<br />
Tweezerman Red Heart<br />
Slant Tweezer,<br />
£20<br />
The Body Shop Love Glosses, £9.25<br />
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17
C O S M E T I C S<br />
Model shots: Pat McGrath, global creative design director for Max Factor<br />
PASTELS<br />
It’s pastel make-up, but not as<br />
we know it. Forget wishy-washy<br />
eyes <strong>and</strong> barely there lips –<br />
pastels don’t have to be super<br />
soft <strong>and</strong> pretty. It’s the turn of<br />
the ‘Power Pastels’ this season.<br />
On the catwalk<br />
Bold versions of lavender, mint green <strong>and</strong> baby blue eyes were grabbing<br />
attention on the Dior <strong>and</strong> Versace catwalks – certainly not the kind of labels<br />
that would settle for the softly-softly approach. Viktor & Rolf tackled tricky<br />
pink by mixing powdery lids with romantic glitter, while Donna Karan<br />
hinted at strong pastels with white eyeliner.<br />
In-store<br />
Pastels do come around every season, but this spring point your customers<br />
down the more daring route. Strongly pigmented shades are the way to go<br />
– bold but pretty colour blocks rather than subtle pastel washes.<br />
Bourjois Paris eyeshadows in Tabac Blond <strong>and</strong> Citron Givré – A<br />
whole new collection dedicated to pastel. From pale yellows to anise<br />
greens, these exciting colours are the perfect balance of soft <strong>and</strong> intense.<br />
Chanel Le Vernis in Particulière, Tendresse <strong>and</strong> Inattendu – Three<br />
unexpected new pastel shades for spring. I especially love the muted<br />
mushroom Particulière, as sported on the ready to<br />
wear show <strong>and</strong> by Lily Allen when she performed.<br />
Max Factor Colour Perfection Duo in Sunset<br />
Mood – This perfect lilac duo works as a subtle<br />
wash (if your shoppers need a little<br />
encouragement) <strong>and</strong> a bold statement too.<br />
At home – tips & tricks<br />
1. The trick to working pale colours (on both lids<br />
<strong>and</strong> lips) is to use a concealer base first. This blanks<br />
out any distracting or uneven skin tones <strong>and</strong> lets<br />
the true colour pop. Recommend Rimmel<br />
Recover Concealer for a brightening <strong>and</strong><br />
hydrating base that lasts ages!<br />
2. Tell customers to go for simple colour<br />
combinations rather than blending lots of pastels<br />
at once. A winged slick of bold pastel eyeliner on<br />
the top lid is a quick <strong>and</strong> easy way to get the look.<br />
3. Alternatively, recommend a strong wash of<br />
coloured shadow on top <strong>and</strong> bottom lids. The<br />
easiest way for shoppers to get the combo right<br />
is to go for a duo – that way the manufacturer<br />
has already done the hard work! I love clashing<br />
colours like L’Oréal Paris Colour Appeal Duo<br />
in S<strong>and</strong> <strong>and</strong> Sea.<br />
The<br />
spring/summer<br />
hotlist<br />
Forget the sunshine – beauty<br />
fanatics are more concerned<br />
with what spring will bring in<br />
terms of new trends.<br />
LOOK beauty editor SOPHIE<br />
BERESINER runs you through<br />
what’s hot on your cosmetics<br />
shelves for spring/summer –<br />
<strong>and</strong> how your customers can<br />
get the look<br />
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Dior
C O S M E T I C S<br />
LASHES & LINER<br />
A lashes <strong>and</strong> liner combo is enough to give a look an edge that’s clean, geometric,<br />
pretty <strong>and</strong> easy, all at once. It just requires a bit of practise!<br />
On the catwalk<br />
It’s usually one or the other. This season saw a few heavy accents on the liner over<br />
lashes – particularly at Valentino, where eyes were basic <strong>and</strong> blacker than black.<br />
Lashes were the defining feature at Louis Vuitton with a spiky spider effect, while<br />
Miu Miu had the softest, prettiest flutter I saw. Add them both together <strong>and</strong> you<br />
got the tough but tender look seen at Anna Sui <strong>and</strong> Gucci.<br />
In-store<br />
There are a few routes customers can go down for the lashes <strong>and</strong> liner look,<br />
whether it’s falsies or the best new mascaras; liquid liner or the softer, smudgy kohl<br />
effect; coloured or black.<br />
Clinique High Lengths Mascara – One of the most exciting launches to l<strong>and</strong><br />
on my desk. This isn’t like any other comb w<strong>and</strong> mascara I’ve tried, <strong>and</strong> I’ve tried<br />
many. With one coat lashes are longer, glossier, curlier <strong>and</strong> spikier, <strong>and</strong> they stay that<br />
way all day.<br />
Max Factor Lash Extension Effect Mascara – Max Factor has tapped into the<br />
UK’s obsession with longer lashes. Tell customers to skip the two hours in the salon<br />
(not to mention the £100+ price tag) <strong>and</strong> slick a couple of coats of this on instead. The<br />
long tapered brush <strong>and</strong> defining formula works like a dream.<br />
Lancôme Artliner – When a new launch goes straight<br />
into my own make-up kit, I know I have to write about it!<br />
This blew me away with its precision tip, super black, glossy<br />
formula <strong>and</strong> versatility – tell shoppers it looks just as good in<br />
a thin whispy line as a full-on geometric swoosh.<br />
Eylure Naturalites Underlash – There’s a trend for bottom lashes this season. It’s<br />
not quite Twiggy territory, but if customers stick some specialised falsies on their lower<br />
lashes, their eyes will look bigger, prettier <strong>and</strong> bang on trend. These are the best, most<br />
natural set I’ve found.<br />
At home – tips & tricks<br />
1. Black mascara doesn’t cut it anymore, it’s got to be blacker than black.<br />
Recommend Maybelline Great Lash Mascara in Blackest Black or Bourjois<br />
Volume Glamour Ultra Curl Mascara, which features a deep black shade for<br />
added intensity.<br />
2. For fabulous false lash application, my trick is to cut strip lashes in half. It makes them easier to<br />
apply, gets more wear out of one set <strong>and</strong> elongates eyes in the most naturally beautiful way. Tell<br />
customers to use half on each eye, in the outer corner only. They’ll be amazed how they can<br />
suddenly apply falsies like a pro.<br />
3. Mastering liquid liner is not easy. Advise customers to sit at a table, looking down into a<br />
compact mirror. This lowers the top lid naturally for an easier view. They should hold one lid taut<br />
<strong>and</strong> rest their brush-wielding elbow on a table to steady any h<strong>and</strong>-wobbles. Recommend starting in<br />
the middle of the top lid <strong>and</strong> in one fluid motion sweeping to the outer corner, flicking out where<br />
the lashes end. They should then gently press the length of the brush flat against the inner corner<br />
to finish the line off.<br />
Safety<br />
first<br />
Would you expect a dentist to use a fresh<br />
pair of gloves for you? Or a doctor to open<br />
a br<strong>and</strong> new syringe before your jab?<br />
Undoubtedly your answer is yes! So don’t<br />
forget that customers expect the same<br />
level of safety <strong>and</strong> hygiene from<br />
makeovers <strong>and</strong> tester products at your<br />
Miu Miu<br />
store – because conjunctivitis or cold sores<br />
spread by contaminated products do not<br />
make for a beautiful look…<br />
Last month, the Safe <strong>Beauty</strong> Association<br />
was launched to push the message of<br />
health <strong>and</strong> hygiene within the industry.<br />
Aiming to provide safety education <strong>and</strong><br />
establish codes of practice, it also offers<br />
professional services such as public liability<br />
<strong>and</strong> kit insurance.<br />
For safe beauty in your stores, remember<br />
these tips:<br />
This season<br />
sees a return to<br />
understated glamour.<br />
Forget power hair <strong>and</strong><br />
sharp, glossy lips. We<br />
all want to look,<br />
well, nice.<br />
Clean brushes thoroughly after every<br />
customer – or opt for single-use<br />
disposables (available online at<br />
thepromakeupshop.com) – to avoid<br />
cross-contamination.<br />
Don’t ‘double dip’ as it can take germs<br />
from your customer into a product.<br />
Make sure your own h<strong>and</strong>s are clean<br />
by using a h<strong>and</strong> sanitizer before working<br />
on anyone.<br />
Keep lids on testers so they’re not<br />
exposed to bacteria.<br />
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C O S M E T I C S<br />
Rochas<br />
HIGH DEFINITION SKIN<br />
TVs around the country are going high def –<br />
<strong>and</strong> a knock-on trend has swiftly trickled into<br />
the beauty aisles. Introducing: ‘hyper real,<br />
high def skin’. That’s baby fresh, photo-ready,<br />
flawlessly smooth skin to you <strong>and</strong> me. Sounds<br />
impossible? Not with what you guys have on<br />
your shelves.<br />
On the catwalk<br />
It’s not about caking on the make-up – skin<br />
should look underdone but dewy, natural<br />
<strong>and</strong> perfect. A sheer, healthy glow was seen<br />
at Stella McCartney, with just a touch of<br />
blush. At Calvin Klein <strong>and</strong> Gucci, skin was<br />
glossed to perfection with an almost<br />
futuristic sheen. It was bare faced but<br />
seriously beautified, so those high def<br />
cameras couldn’t pick out a foundation<br />
tidemark if they tried.<br />
In-store<br />
Foundation is essential for high def skin<br />
at home. The key to getting it right is to<br />
choose a shade that matches the natural<br />
skin tone – which is made easier by a host<br />
of new products featuring clever colour<br />
‘adapting’ technology.<br />
Revlon PhotoReady Makeup – With a<br />
broad range of shades, this is truly a next<br />
generation foundation. The formula actually<br />
adapts on the skin to changing light, so it<br />
gives a sort of airbrushed, soft focus effect<br />
from inside to outdoors or day to night.<br />
Absolute genius!<br />
e.l.f. Studio HighDefinition Powder – A<br />
loose powder that creates a soft focus effect<br />
on the skin. Little imperfections <strong>and</strong> uneven<br />
skin tone are blurred to obscurity – plus the<br />
powder is pretty much invisible, so great over<br />
any foundation. It’s a massive hit in the US,<br />
<strong>and</strong> I predict a riot in your aisles!<br />
Rimmel<br />
London<br />
Match<br />
Perfect<br />
Foundation<br />
– This adapts<br />
<strong>and</strong> mimics<br />
skin texture<br />
<strong>and</strong> tone for<br />
a super<br />
natural<br />
flawless look.<br />
NEW TEXTURES:<br />
THE ANTI-SHINE<br />
Spring/summer 2010 sees the unexpected arrival of texture flexibility.<br />
Matte or glossy are not the only options this season…<br />
On the catwalk<br />
Powder lips at Bottega Veneta <strong>and</strong> Dolce&Gabbana versus über gloss<br />
at Prada. There was even a top lip matte, bottom lip gloss version at<br />
Rochas – although this one is probably not practical for day to day<br />
wear! And it’s not just lips – nails got in on the action at Chanel. Plain,<br />
old school gloss just doesn’t cut it this season; it’s texture war!<br />
In-store<br />
From texture-changing finishing products to beyond matte nails, this season your<br />
shelves will be offering up enough to keep your customers occupied till next Christmas!<br />
OPI Suede Collection – Six classic OPI shades ‘suedified’. It’s SO much more than<br />
simple matte – they look <strong>and</strong> feel like suede. These really must be seen to be believed.<br />
Barry M Lip Paint in Palest Lavender – The perfect über matte shade, Barry M<br />
always delivers on-trend catwalk colours, <strong>and</strong> this season is no different. Powdery<br />
pastel lavender lips are where it’s at.<br />
MAC Lipgelée in Preppy – When it comes to lips, we’ve seen wet-look, shimmer,<br />
pearlescent, vinyl <strong>and</strong> glitter. But this is a whole new level – like shaking glitter onto<br />
glue in a pre-school picture! Smooth <strong>and</strong> non-sticky, yet giving a dramatic texture<br />
effect, this will fly off the shelves.<br />
At home – tips & tricks<br />
1. Encourage wary customers to embrace the new wave of technological textures one<br />
step at a time. A dab of glitter gloss in the middle of the lips only will give a modern,<br />
wearable geisha look.<br />
2. If customers are reluctant to swap their favourite nail shade for a new matte texture,<br />
get them to try the new Leighton Denny Double Up Duo in Make it Matter<br />
<strong>and</strong> Crystal Finish. They can choose either the matte effect or crystal shine topcoat<br />
to update their old polish.<br />
3. Powdery lips must be a chap-free zone. There’s a fine line between flaky <strong>and</strong> matte.<br />
Suggest customers carry Carmex at all times!<br />
It also contains blue sapphire pigments<br />
for extra special luminosity! If that’s not<br />
high def profile picture worthy, I don’t<br />
know what is!<br />
Vichy Dermablend Foundation<br />
Cream Stick – Even women with<br />
blemishes or severe skin flaws can get<br />
a perfect complexion thanks to this<br />
new stick. Containing double the<br />
pigment level of a traditional<br />
foundation, it<br />
works as a<br />
concealer or allover<br />
foundation<br />
<strong>and</strong> promises<br />
long-lasting full<br />
coverage without the<br />
mask-like effect.<br />
At home – tips & tricks<br />
1. A little tan goes a long way on camera.<br />
Recommend St Tropez Skin Illuminator<br />
Cream, which was developed for Marios<br />
Schwab’s S/S10 show. This cream gives skin an<br />
iridescent blue tone (trust me, that’s a good<br />
thing!) which makes skin look pearly <strong>and</strong><br />
perfect. Subtle <strong>and</strong> effective!<br />
2. Recommend a light base to get this look –<br />
even the most unblemished skin needs<br />
evening out <strong>and</strong> perfecting. Remember<br />
colour matching is vital, so send customers<br />
outside with a compact mirror to check<br />
their shade in the most natural light.<br />
3. Don’t be afraid of layering make-up –<br />
just make sure customers aren’t piling it<br />
on in thick layers! Modern make-up is<br />
designed to work as part of a team, so<br />
recommend a base, plus a concealer, plus<br />
a powder to perfect skin tone. Tell<br />
shoppers to build up gradual, light layers<br />
<strong>and</strong> buff products into the skin with a<br />
brush, rather than letting them sit on<br />
top. It’ll last longer that way too.<br />
Gucci<br />
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An ULTRA FINE AND SOFT<br />
powder for a unique blending quality.<br />
A sophisticated smoky<br />
effect easy to achieve WITH 3<br />
COMPLEMENTARY SHADE<br />
INTENSITIES.<br />
RESULT: created to seduce!<br />
NEW<br />
Smoky Eyes TRIO,<br />
ITS ULTRA FINELY CRUSHED FORMULA<br />
CREATES PERFECT FAIL-PROOF SMOKY EYES!<br />
Model is wearing Smoky Eyes trio in shade no.6 Violet Romantic<br />
www.bourjois.co.uk
S K I N C A R E<br />
SKINCARE<br />
made simple<br />
Skincare has never been more complicated, with<br />
separate products for day, night, eyes <strong>and</strong> lips, not<br />
to mention serums <strong>and</strong> wrinkle-fillers. But according<br />
to many experts, we simply don’t need them all,<br />
says JOCELYN BAILEY. So the next time a confused,<br />
budget-restricted customer asks what’s really<br />
necessary, here’s how to streamline her regime…<br />
NOW<br />
SELLING<br />
Trilogy Ultra Hydrating Cream<br />
Perfect for fans of natural skincare, this New Zeal<strong>and</strong>-born<br />
cream blends nutrient-rich active manuka honey with<br />
soothing lavender to help nourish, heal <strong>and</strong> protect skin.<br />
Certified organic rosehip oil <strong>and</strong> evening primrose oil, which<br />
are rich in omegas 3 <strong>and</strong> 6, are also harnessed to help restore<br />
elasticity, lock in moisture <strong>and</strong> promote healthy skin<br />
rejuvenation, making the cream ideal for dry, dehydrated <strong>and</strong><br />
mature complexions.<br />
Witch<br />
It’s a new-look Witch, but the classic skincare line still boasts<br />
formulations harnessing pure witch hazel extract for its naturally<br />
astringent <strong>and</strong> anti-inflammatory properties. Ideal for all skins –<br />
especially oily <strong>and</strong> combination – the line promises to help blitz<br />
blemishes, keeping skin clear <strong>and</strong> refreshed. The Gentle Exfoliating<br />
Face Wash, Oil Control Foaming Face Wash <strong>and</strong> Cleansing <strong>and</strong><br />
Toning Wipes work to cleanse skin, while the Blemish Stick <strong>and</strong><br />
Concealer target oil, bacteria <strong>and</strong> blemishes.<br />
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CLEANSING<br />
Effective cleansing is fundamental to a good skincare<br />
regime, though not all cleansers were created equal.<br />
Some work better than others – but a bigger problem is<br />
that not everyone massages them in properly, <strong>and</strong> this<br />
makes them less effective, leading to clogged pores,<br />
blackheads <strong>and</strong> spots.<br />
■ CLEANSING MILKS, CREAMS AND OILS – When<br />
massaged in thoroughly, their oil/fat content ‘sticks’ to<br />
make-up <strong>and</strong> grime particles, making them easy to wipe<br />
or wash away. However, they may need repeated<br />
application <strong>and</strong> not everyone has enough patience or<br />
energy, especially at night.<br />
Worth recommending: Origins Clean Energy<br />
Gentle Cleansing Oil; Pond’s Cold Cream;<br />
Simple Kind To Skin Purifying Cleansing<br />
Lotion; Tesco Skin Wisdom Daily Care Gentle<br />
Cleansing Milk.<br />
■ WASH-OFF CLEANSERS – There’s nothing more<br />
satisfying than a good sudsing that leaves the skin<br />
feeling refreshed as well as clean.<br />
Worth recommending: Bourjois Foaming<br />
Cleansing Cream; Dead Sea Spa Magik Black<br />
Mud Soap; Olay Regenerist Precision Cleansing<br />
Cloths; Freederm Sensitive Facial Wash.<br />
■ GADGETS: If your customer is too rushed to massage<br />
in her cleanser properly, there are now some products<br />
that do the work for her.<br />
Worth recommending: The Neutrogena Wave<br />
features a foam-infused, velcro-attached sponge on a<br />
battery-powered unit that vibrates gently against the<br />
skin, effectively massaging grime out of pores in<br />
double-quick time.<br />
THE FUTURE:<br />
Gadgetry could well be the<br />
way forward for time-poor,<br />
technique-poor customers, especially<br />
after the introduction of the Clarisonic,<br />
the skincare equivalent of the Sonicare<br />
sonic toothbrush. But as most customers<br />
won’t want to spend nearly £150 on<br />
cleansing, vibro-massage products<br />
like the Wave are a more<br />
likely new trend.<br />
MOISTURISING<br />
Keeping skin supple <strong>and</strong><br />
protected with moisturiser is<br />
the other crucial skincare<br />
step. But it doesn’t need<br />
to be complicated or<br />
pricey. In fact, the<br />
difference in results<br />
between a premium<br />
product <strong>and</strong> the<br />
thriftiest can be<br />
surprisingly subtle.<br />
Customers should<br />
simply choose their<br />
moisturiser according<br />
to their skin type,<br />
budget <strong>and</strong> personal<br />
preference in fragrance<br />
<strong>and</strong> texture.<br />
S K I N C A R E<br />
THE FUTURE:<br />
Futuristic gadgets may develop<br />
here too, particularly home-use laser<br />
therapy machines – but as they currently<br />
cost around £200 to £300, it’s more likely<br />
that simple mechanical products such as<br />
skin-massaging rollerballs, or pressure point<br />
massagers (like L’Oréal Paris Revitalift Pro<br />
Contouring System) will become more<br />
common. Anti-ageing supplements too<br />
could be thrown back into focus following<br />
the launch of Innéov Fermeté from<br />
L’Oréal <strong>and</strong> Nestlé, which is said<br />
to boast impressive<br />
results.<br />
■ MOISTURISERS: A basic oil-water combination is all the skin needs to<br />
remain lubricated, supple <strong>and</strong> protected, although many complexions<br />
need richer products in winter, <strong>and</strong> lighter ones in summer (when they’ll<br />
also need sun protection in the form of SPF15 or higher).<br />
Worth recommending: Johnson’s 24hour Moisture Facial<br />
Moisturiser; SteamCream Multipurpose Cream; Origins Make<br />
A Difference Ultra-Rich Rejuvenating Cream; Trilogy Ultra<br />
Hydrating Cream.<br />
■ ANTI-AGEING PROTECTION: The sun is the single biggest contributor<br />
to premature ageing, so the most crucial ingredient for daytime use is<br />
SPF15 – especially in summer, since it helps prevent future wrinkles.<br />
Worth recommending: Garnier Vital Restore Day SPF15; Tesco<br />
Derma Intensive+ SPF15 Day Cream; Avène Hydrance Optimale<br />
SPF20; Nivea Visage Q10 Plus Day Cream SPF15.<br />
■ ANTI-WRINKLE: When it comes to fighting existing wrinkles <strong>and</strong><br />
crepiness, the best ingredients to recommend include retinol or its<br />
cousin, retinyl palmitate, which features in the much-hyped Boots<br />
Protect & Perfect range. Other retinol derivatives feature in many<br />
products, while antioxidants (such as vitamins A, C <strong>and</strong> E, <strong>and</strong> green tea)<br />
also promise wrinkle-reversing results.<br />
Worth recommending: RoC Retin-Ox Wrinkle Correxion Daily<br />
Moisturiser; Simple Regeneration Age Resisting Day Cream SPF15;<br />
Vichy Aqualia Antioxidants Hydrating Fluid SPF15.<br />
Sudocrem Skin Care Cream<br />
It made its name as a nappy cream,<br />
but following its staggering<br />
popularity as a secret skincare saviour<br />
for grown-ups, Sudocrem Skin Care<br />
Cream has been launched for adults.<br />
It boasts the same water-repellent<br />
base as the nappy cream, which<br />
protects the skin from irritants.<br />
Designed to treat common skin<br />
problems, from sunburn to blemishes,<br />
Am<strong>and</strong>a Holden dubbed it her “beauty<br />
bargain for killing spots”.<br />
Mudd Facial Masks<br />
At 99p, it’s the definition of<br />
credit crunch luxury. Mudd<br />
Masks are designed to give<br />
the skin a deep clean, helping<br />
to draw out impurities <strong>and</strong><br />
leave skin refreshed. The<br />
Original Mask is made from<br />
clay, which is rich in minerals<br />
that help to extract deeply<br />
embedded dirt <strong>and</strong> excess<br />
oils. As the creamy mask<br />
dries, it also works to tighten<br />
<strong>and</strong> tone skin, stimulating<br />
circulation <strong>and</strong> refreshing<br />
the complexion.<br />
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S K I N C A R E<br />
TREATMENTS<br />
Everyone has a different area of specific concern, whether it’s ageing eyes,<br />
smile lines, enlarged pores, sagging, dryness or spots. No single product<br />
treats everything, but unless your customer has the time, budget <strong>and</strong><br />
appetite for multi-pampering, it’s seldom necessary to buy a dozen<br />
different ones.<br />
■ TEXTURE & COLOUR: A straightforward facial scrub immediately helps<br />
to improve texture, flakiness, dullness <strong>and</strong> dryness, whilst<br />
simultaneously clearing pores <strong>and</strong> revving the circulation for brighter,<br />
more radiant colour. Older, drier skin should be exfoliated only once a<br />
week; younger oily/combination skin twice.<br />
Worth recommending: St Ives Gentle Apricot Scrub; Simple<br />
Kind To Skin Smoothing Facial Scrub; Witch Gentle Exfoliating<br />
Face Wash.<br />
THE FUTURE:<br />
This is an area where we may<br />
see more gadgetry appearing,<br />
ranging from simple rollerball massagers<br />
(Garnier Eye Roll-On) to heat-activated<br />
bacteria-busters for zit zapping<br />
(Zeno Stop) <strong>and</strong> even home laser<br />
machines. But with such a fractured<br />
market, <strong>and</strong> prices ranging from £10 to<br />
£100s, there will inevitably be more<br />
attention given to ingredients<br />
than mechanics.<br />
■ EYES & LIPS: Often overlooked, these are areas that can benefit<br />
from a little TLC. Eyes need minimal moisturising since they become<br />
puffy when too much product is applied. Recommend using a light<br />
moisturiser around the brow bones <strong>and</strong> cheekbones only, allowing the skin<br />
to absorb <strong>and</strong> spread product to the rest of the eye area. Alternatively, a basic eye cream<br />
(with anti-wrinkle ingredients if that’s a concern) can be beneficial.<br />
For lips, daily moisturiser will do most of the work, but for times when the environment<br />
dehydrates them more than usual, a good lip balm is a worthwhile add-on. Any pesky cold sores<br />
will also need specific treatment.<br />
Worth recommending: Nivea Visage Anti-Wrinkle Q10 Plus Eye Cream; Boots Vitamin E<br />
SPF15 Eye Cream; Blistex Soothing Splash; Burt’s Bees Replenishing Lip Balm with<br />
Pomegranate Oil; Cymex Cream.<br />
■ WRINKLE-FILLING: Good anti-ageing moisturisers should already be doing most of the<br />
work, especially if they contain hyaluronic acid, a natural moisturising agent that swells<br />
on contact with water in the skin for a plumping, ‘filling’ effect, or peptide complexes,<br />
which work to ‘relax’ wrinkles instead. They can be used all over, with an extra ‘dose’<br />
applied to deeper grooves such as nose-to-mouth lines <strong>and</strong> forehead wrinkles.<br />
Worth recommending: Eucerin Hyaluron-Filler; L’Oréal Paris Collagen Filler<br />
Double Filler; Good Skin Labs Tri-Aktiline Instant Deep Wrinkle Filler; Olay<br />
Regenerist 30 Second Wrinkle Filler (which also features a clever groove-targeting<br />
delivery system).<br />
■ ZIT ZAPPERS: Although nothing works instantly, some products work gratifyingly fast.<br />
First, recommend customers deep clean the skin, blot up excess oil <strong>and</strong> reduce swelling with a<br />
treatment mask. Next, they should kill bacteria <strong>and</strong> speed healing with a blemish-basher, then<br />
finally, they should reduce redness using a camouflage that additionally contains calming ingredients.<br />
Worth recommending: Mudd Original Mask; Freederm Gel;<br />
Sudocrem Skin Care Cream; Eucerin DermoPurifyer<br />
Cover Stick; Witch Concealer.<br />
Freederm Sensitive Facial Wash<br />
Specially formulated for sensitive skin that is prone to spots, this gentle foaming wash<br />
is best recommended as part of a regular regime to beat the blemishes. It promises to<br />
penetrate the pores <strong>and</strong> thoroughly cleanse skin, helping to control excess oil <strong>and</strong><br />
fight spots. Advise customers to team it with Freederm Zone Balancing Moisturiser,<br />
adding the spot-fighting Freederm Gel for when blemishes break out.<br />
Cymex<br />
Cold weather can mean cold sores <strong>and</strong> cracked lips.<br />
Cymex Cream harnesses a triple action healing formula<br />
to soothe the tingling of a cold sore, while also helping to<br />
control infection <strong>and</strong> relieve cracked lips. Alternatively,<br />
Cymex Ultra is a five day cold sore treatment containing<br />
5 per cent aciclovir to treat the itchy tingle <strong>and</strong> blisters<br />
brought on by cold sores. The br<strong>and</strong> recommends<br />
treatment five times a day for five days.<br />
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E L E C T R I C A L<br />
B E A U T Y<br />
What’s the<br />
BUZZ?<br />
Help customers beat<br />
their winter blues<br />
with some retail<br />
therapy. LOOK<br />
beauty editor SOPHIE<br />
BERESINER shows<br />
you what’s hot in the<br />
electrical aisles when<br />
it’s c-c-cold outside<br />
POLISH TO<br />
PERFECTION<br />
Although it’s not the most<br />
glamorous of basket fillers, everyone<br />
should have an electric toothbrush in their lives.<br />
In fact, it seems many already do, with just<br />
under half of all rechargeable toothbrush sales<br />
taking place in the three months leading up to<br />
Christmas. If your customers didn’t get one from<br />
Santa, steer them in the right direction now for<br />
super clean teeth, fresher breath <strong>and</strong> a seriously<br />
sparkling smile in 2010.<br />
Flawless fingernails are also an easy moodbooster,<br />
so point out ‘professional’ at-home<br />
manicure sets for would-be nail technicians.<br />
TOOLS FOR THE JOB:<br />
Oral-B Triumph with SmartGuide 5000 – If the boffins at<br />
NASA did toothbrushes, they might come up with something like<br />
this. With microchips embedded in the head <strong>and</strong> h<strong>and</strong>le to<br />
monitor brushing activity, <strong>and</strong> Bluetooth technology to<br />
communicate this information to users via a digital display, there<br />
really is no excuse for bad brushing. It’s like having a dentist in<br />
the room with you every time you brush.<br />
Scholl Professional Manicure & Pedicure Set – With most<br />
parts of the UK veritably drowning in nail bars, it seems we’re<br />
becoming a nation of nail obsessives. This, then, should be on<br />
everyone’s wish list. It’s an electric ‘pen’ with seven<br />
interchangeable heads, including a shaping disc, polishing cone,<br />
<strong>and</strong> fine <strong>and</strong> rough grain files. It’s proper pampering to a<br />
professional st<strong>and</strong>ard. No excuse for less-than perfect nails then.<br />
Product plug!<br />
Make sure you<br />
promote any<br />
special offers <strong>and</strong><br />
price reductions<br />
in-store to encourage<br />
shoppers to splash out!<br />
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WOW HAIR<br />
For perfect winter tresses Zoe Irwin,<br />
Wellaflex Silvikrin style director,<br />
(pictured below) reckons on-trend<br />
up-do’s are the way forward.<br />
TOOLS FOR THE JOB:<br />
Corioliss Slimline Titanium Crimper –<br />
An ideal hair tool for creating this look. It<br />
has variable heat settings, so is suitable for<br />
all hair types, plus the titanium plates mean<br />
no snagging on the hair <strong>and</strong> easy crimping<br />
with one press.<br />
Sassoon Solutions S-Curl – The perfect<br />
lazy-girl’s tool for creating foolproof<br />
tousled waves. Where tongs make perfect<br />
ringlets, <strong>and</strong> can be a little time consuming<br />
<strong>and</strong> tricky, these ‘S’ shaped plates just clamp<br />
onto sections of hair to make large, even<br />
waves – a bit like a giant crimper (but no<br />
80s effect here)!<br />
Sassoon style experts recommend adding<br />
volume by backcombing roots with a pin<br />
E L E C T R I C A L B E A U T Y<br />
“Crimping is a quick way to add essential tail comb before using the S-Curl. For a<br />
texture <strong>and</strong> glam up a simple do,” she says. stylishly scruffy <strong>and</strong> texturised finish,<br />
“Crimp sections of hair sparingly, then tie customers can also gently backcomb their<br />
hair into a low ponytail. Twist this in an waves, then spritz with hairspray.<br />
upward motion securing to the head with Mark Hill Salon Professional Style &<br />
grips. Use Wellaflex Silvikrin Shiny Hold Shine Raw Power Dryer – A supereffective<br />
salon-style dryer with Hairspray to hold the effect.”<br />
ionic<br />
technology. For those not quite in the<br />
know, this means shine enhancing, so<br />
perfect for a sparkling finish, even when it’s<br />
dull <strong>and</strong> flat outside! You also get both a<br />
straightening <strong>and</strong> volumising nozzle for<br />
foolproof styling, while the zebra <strong>and</strong><br />
leopard skin designs make this a hot<br />
contender for any ‘Most Stylish on the<br />
Shelf’ awards too!<br />
Limited Edition ghd Precious – Surely<br />
the most lusted-after girly must-have there<br />
is. With a black <strong>and</strong> silver baroque effect<br />
ghd IV Styler, a travel hairdryer <strong>and</strong> a<br />
heat-resistant roll bag to carry them in, it’s<br />
seriously box-ticking. And try as I might, I<br />
still can't find a set of irons to out-do these<br />
classics. It’s hair perfecting eye c<strong>and</strong>y – a<br />
winter blues no-brainer!<br />
MEN’S SHAVERS<br />
Men love gadgets – so you can guarantee that electrical<br />
grooming wizardry will go down well with the male<br />
customers. Whether they keep their chops super-smooth<br />
or stylishly stubbled, there’s something for everyone.<br />
TOOLS FOR THE JOB:<br />
Braun PocketGo Shaver – If there’s such a thing as a<br />
cute shaver, this is it. Its dinky design is perfect for men on<br />
the go; it runs on two AA batteries (which<br />
means it’s travel-friendly); it can be cleaned<br />
with good old tap water run over<br />
the head, <strong>and</strong> it has SmartFoil<br />
technology – which basically means<br />
it gets all the hairs growing in all<br />
different directions.<br />
Philips Nivea for Men Shaver – A<br />
smart collaboration if ever there was<br />
one, this rechargeable electric shaver<br />
automatically dispenses Nivea shaving<br />
conditioner so guys get nourished skin<br />
during <strong>and</strong> after the shave. It’s also<br />
waterproof, so works in the shower, <strong>and</strong><br />
HAIR REMOVAL<br />
With so many new launches in the fuzz-free sector, there really is no<br />
excuse for stubble. Make sure your customers are LBD-ready at all times<br />
with long-lasting hair-free skin.<br />
TOOLS FOR THE JOB:<br />
Veet Touchably Smooth Mains Rechargeable Epilator – I am a<br />
resolute ambassador for the epilator. Forget expensive waxing, stubbly<br />
shaving <strong>and</strong> annoying tweezing. This gadget ensures smooth skin that<br />
lasts for ages – <strong>and</strong> it’ll catch even short hairs with its two precision<br />
heads, so there’s no need to ‘grow’ hair beforeh<strong>and</strong>. Admittedly, it is a<br />
little eye-watering first time around, but make sure customers stick<br />
with it. The cycle of hair growth means it’s never as painful as the first<br />
time. This one also comes with a pre-epilation comfort spray to make<br />
the whole thing even kinder to skin. Genius.<br />
Bliss Philips Bikini Perfect Deluxe – Another excellent<br />
collaboration. Spa favourite Bliss, <strong>and</strong> electrical supremo Philips<br />
thought up this lady-perfecting kit, because hey, what girl doesn’t want<br />
hair to be perfect ‘down-there’? This gadget has six attachments<br />
including a micro-shaver to clean up edges, a graded trimmer for neat<br />
to ultra-neat finishes <strong>and</strong> a micro trimmer that can even be used for<br />
brows. Oh <strong>and</strong> it works in <strong>and</strong> out of the<br />
shower. And yes, boyfriends will<br />
appreciate the results too...!<br />
the Flex Tracker function tracks all the<br />
awkward bits of the face for what Philips<br />
promises is a seriously close, irritation-free shave.<br />
BaByliss Pro Forfex Professional Trimmer – Every<br />
boy’s must-have, clippers aren’t just on Craig David’s<br />
shopping list! This one is designed for maximum comfort<br />
<strong>and</strong> versatility. So yes, it does that eye-wateringly perfect<br />
designer goatee, but it can also do run-of-the-mill beard<br />
trimming <strong>and</strong> all-over head shaving.<br />
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S O C I A L<br />
DIARY<br />
BEAUTY<br />
W E B R I N G Y O U T H I S M O N T H ’ S E V E N T S & L A U N C H E S<br />
Pictures courtesy: Piers Golden Photography<br />
ANDREW COLLINGE<br />
CELEBRATES 100<br />
YEARS IN HAIRCARE<br />
Celebrity snipper Andrew Collinge invited<br />
beauty writers to raise a glass of Champagne<br />
<strong>and</strong> help him celebrate 100 years of<br />
hairdressing by the Collinges (going back<br />
through his father <strong>and</strong> gr<strong>and</strong>father). Using<br />
four models, he demonstrated some of the<br />
best styles of the century, before introducing<br />
the latest products in his Andrew Collinge<br />
haircare range.<br />
<strong>Beauty</strong> Mag editor Cara Whitehouse (left) toasts a century<br />
of Collinge hairdressing with a glass of Champagne!<br />
Andrew perfects the look for his ‘modern’ model<br />
The 1940s Rita Hayworth look is brought back to life<br />
Andrew Collinge (right) <strong>and</strong> his product <strong>and</strong> styling team take some time out from the launch to pose for a pic<br />
TRENDY EVENT<br />
FOR MAYBELLINE<br />
<strong>Beauty</strong> Mag freelancer Ateh Jewel (middle right) catches<br />
up with the Maybelline New York team at the event<br />
It was all about hot new looks for<br />
spring/summer at Maybelline New York’s<br />
latest press do. From the br<strong>and</strong>’s new<br />
The Falsies mascara to on-trend lip<br />
colours, journalists checked out the new<br />
products <strong>and</strong> styles set to hit your stores!<br />
Maybelline makes sure guests will be comfy at the launch!<br />
The Falsies mascara takes centre stage for the br<strong>and</strong><br />
The ‘selfish’ bus revs its engine to begin a tour of the UK<br />
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S O C I A L<br />
PURE STYLE FOR DKNY LAUNCH<br />
Where better than London’s Vanilla club to host the launch of DKNY’s new vanilla-based<br />
fragrance, PureDKNY?! <strong>Beauty</strong> journalists sipped cocktails <strong>and</strong> spritzed the new scent, before<br />
hearing about Donna Karan’s charitable work with CARE, empowering women in Ug<strong>and</strong>a <strong>and</strong><br />
educating them on the importance of saving <strong>and</strong> investing money.<br />
L-R: Sheena Appadoo (DKNY) with H<strong>and</strong>bag.com’s Katie<br />
Corcoran <strong>and</strong> Bridget March of Cosmopolitan.co.uk<br />
The 1960s Brigitte Bardot style gets its finishing touches<br />
Smile! Journalists strike their purest pose for the camera<br />
CLINIQUE<br />
GETS CLINICAL<br />
The vanilla infused fragrance is purity personified<br />
Journalists battled their way through<br />
London’s January snow to get the lowdown<br />
on Clinique’s latest scientific breakthrough.<br />
The br<strong>and</strong>’s international research <strong>and</strong><br />
product development experts presented its<br />
new ‘prescription strength’ product, Even<br />
Better Clinical Dark Spot Corrector, while<br />
staff at the event helped guests warm up<br />
with a plentiful supply of coffee!<br />
The 1920s makes a comeback with a Louise Brooks-style bob<br />
Guests mingle at the bar, but are they talking scents?!<br />
ALL ABOARD THE ‘SELFISH’ BUS!<br />
<strong>Radox</strong> invited <strong>Beauty</strong> Mag for a tour of its double-decker ‘Selfish<br />
Sanctuary’ bus before it began a tour of the UK, encouraging mums<br />
to indulge in some selfish behaviour. Mums could win a Selfish<br />
Sanctuary experience for them <strong>and</strong> four friends by joining the <strong>Radox</strong><br />
group on Facebook. The bus goes directly to winners’ homes, where<br />
beauty therapists onboard offer luxurious spa treatments.<br />
Ask the experts! (L-R) Clinique’s Dr Paolo Giacomoni,<br />
Debbie D’Aquino <strong>and</strong> Dr Daniel Yarosh at the event<br />
A beauty therapist onboard treats a passenger to a manicure<br />
The chill out sofa is an area for friends to relax together<br />
Even Better: the latest high-tech launch from Clinique<br />
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E X C L U S I V E C T P A C O L U M N<br />
By Association<br />
Are chemicals in cosmetics a cause for concern? Dr Chris Flower,<br />
director-general of the CTPA, provides some facts about the<br />
safety of the chemicals in everyday products<br />
Arecent story in the media<br />
reported that the average<br />
woman puts over 500<br />
chemicals on her face each<br />
day; what it failed to mention was that at<br />
the end of the day, the average woman<br />
washes them off again. However, I<br />
recognise some people may feel<br />
concerned about these numbers, so would<br />
like to provide some additional, <strong>and</strong><br />
hopefully reassuring, facts about chemicals<br />
that did not make the headlines.<br />
SAFETY, NOT NUMBERS<br />
The number of chemicals mentioned in<br />
the story was said to be over 500. I have<br />
no idea whether this is true or not – in all<br />
likelihood, neither have the researchers. A<br />
number of cosmetic products were simply<br />
chosen, the number of ingredients in each<br />
counted <strong>and</strong> then multiplied by the<br />
number of different products a selection<br />
of women said they used. This might be<br />
considered extrapolation by some;<br />
guesswork by others.<br />
Regardless, the exact numbers of<br />
chemicals we are exposed to is not<br />
important. In fact, everything is a<br />
‘chemical’, whether natural or man-made.<br />
(To find out more about this, visit the<br />
CTPA website www.thefactsabout.co.uk<br />
where a new section entitled The Facts<br />
About Chemicals contains comments<br />
from, amongst others, the Royal Society of<br />
Chemistry). The important issue is whether<br />
these chemicals are doing harm or not.<br />
Going back to numbers though, in<br />
actual fact, we consume thous<strong>and</strong>s of<br />
chemicals in a day. Most of these come<br />
through our food <strong>and</strong> drink as well as the<br />
air we breathe. They get into our bodies<br />
because the stomach <strong>and</strong> gut are<br />
specifically designed to aid the absorption<br />
of foods, while our lungs aid absorption<br />
from the air.<br />
A simple cup of coffee contains at least<br />
200 different chemicals <strong>and</strong> these will vary<br />
depending on the source of the beans <strong>and</strong><br />
the way the coffee itself was made – <strong>and</strong><br />
that is before you add milk <strong>and</strong> sugar, or<br />
lemon in my case. Even a lemon contains<br />
hundreds if not thous<strong>and</strong>s of chemicals, as<br />
do all the fruits <strong>and</strong> vegetables we eat<br />
without a second thought.<br />
TOXIC CLAIMS<br />
One of the concerns expressed in the<br />
media story was that chemicals from<br />
cosmetics might be absorbed into our<br />
bodies <strong>and</strong> build up over time to produce<br />
dire consequences. This is simply a popular<br />
myth. Our skin is a very efficient barrier<br />
<strong>and</strong> very little can get in through it. For<br />
example, water is one of the smallest of<br />
chemicals, yet skin is an effective barrier to<br />
it. If you are thirsty before taking a bath,<br />
you will still be thirsty afterwards. If skin<br />
was as permeable as some imply, simply<br />
being in contact with all that water should<br />
allow sufficient in to quench your thirst.<br />
But of course that cannot happen.<br />
However, the skin is not a perfect<br />
barrier. Some chemicals are able to<br />
penetrate to a greater or lesser degree.<br />
But we should not worry about this. Our<br />
bodies have developed remarkably<br />
efficient mechanisms for dealing with<br />
chemicals from all sources including our<br />
food <strong>and</strong> drink. There are specialised<br />
enzymes that break down unwanted<br />
chemicals into harmless forms that can be<br />
excreted. So, stories of a ‘toxic chemical<br />
build-up’ are just not true.<br />
Take this everyday example as an<br />
illustration: for a headache, you can take a<br />
couple of paracetamol tablets. The<br />
headache will go, but you are not<br />
protected from future headaches because<br />
your body breaks the paracetamol down<br />
<strong>and</strong> removes it from your system. It does<br />
not stay or build up in the body. If you get<br />
another headache, you will need to take<br />
more tablets.<br />
SAFETY MATTERS<br />
The cosmetic industry puts consumer<br />
safety as its top priority. Companies have a<br />
legal obligation to ensure only safe<br />
cosmetics are marketed <strong>and</strong> each one<br />
must undergo safety assessments by a<br />
qualified professional before being sold.<br />
Companies also recognise the moral<br />
obligation to ensure safety, but it is simple<br />
business logic too: no company can be<br />
successful if its products are not safe.<br />
So what would I say to anyone worried<br />
by media stories about ‘chemical<br />
cosmetics’? Absolutely everything is made<br />
up of chemicals, so it isn’t that alarming<br />
that women supposedly apply 500 a day<br />
to their faces – <strong>and</strong> knowing that the<br />
body excretes or blocks out those<br />
chemicals it doesn’t want or need would<br />
suggest that ‘chemicals’ in our everyday<br />
products really aren’t a cause for concern.<br />
The CTPA represents the UK cosmetic, toiletry <strong>and</strong> perfumery industry. To find out more about<br />
the safety of the chemicals in cosmetics <strong>and</strong> toiletries visit www.thefactsabout.co.uk.<br />
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