Sara Cox talks Radox, relaxation and rude ... - Beauty Magazine

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Sara Cox talks
Radox, relaxation
and rude celebs
10 of the best
Valentine’s Day
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Beauty-Magazine.co.uk
MAGAZINE
FEBRUARY 2010
£3.20
Sara Cox talks
Radox, relaxation
and rude celebs
10 of the best
Valentine’s Day
suggestions
welcome
February 2010
Schwarzkopf Palette
E D I T O R I A L
Editor
Cara Whitehouse
email: Cara@Beauty-Magazine.co.uk
Tel: 020 7534 7211
Editorial Assistant
Gemma Huckle
email: Gemma@Beauty-Magazine.co.uk
Tel: 020 7534 7237
Group Editor
Carolyn Scott
email: Carolyn@Beauty-Magazine.co.uk
Tel: 020 7534 7212
Contributors
Jocelyn Bailey
Sophie Beresiner
Josephine Fairley
Dr Chris Flower
Sarah Green
Designer
Tony Gummer
Advertisement Director
Carrie Culbertson
email: Carrie@Beauty-Magazine.co.uk
Tel: 020 7534 7215
Publishing Director
Paul Beard
email: Paul@Beauty-Magazine.co.uk
Tel: 020 7534 7236
Head of Client & Education Training
Lesley Johnson BSc MRPharmS
Chief Executive
Felim O’Brien
Published by
Communications International Group,
Linen Hall, 162-168 Regent St,
London, W1B 5TB
Tel: 020 7434 1530 Fax: 020 7437 0915
E-mail: info@Beauty-Magazine.co.uk
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No part of this publication may be reproduced without the written permission
of the publishers. Published under licence by Communications International
Group Ltd. © Groupe Eurocom Ltd. Repro by TSS Digital, Margate. Printed by
Grange Press, Sussex. Unbranded pictures www.istockphoto.com. Some of
the editorial photographs in this issue are courtesy of the companies of whose
products they feature. The Publishers accept no responsibility for any statements
made in signed contributions or in those reproduced from any other
source, nor for claims made in any advertisement. Beauty Magazine is available
on subscription to individuals who do not qualify within the terms of the
controlled circulation. UK £70 US$185 €135.
A Communications
International Group
publication
January may have been a depressingly cold, snowy
and – if you’re anything like me – skint month. But
there’s light at the end of the tunnel. Because here at
Beauty Mag, we were lucky enough to be periodically
pulled out of our winter blues by a raft of exciting new
spring launches. From make-up to male grooming, via
fragrance and footcare, there’s a LOT of exciting stuff
heading our way. So bring it on! Because I, for one,
am bored of the doom and gloom!
Speaking of new launches, we’ve got the lowdown
on what’s going to be hot in your cosmetics aisles this
season on p18. And our new ‘10 of the Best’
feature on p16 has sniffed out what your customers
are going to fall in love with this Valentine’s Day.
Finally, make sure you turn to p4 to check out
which products were named among In Style’s 100
Best Beauty Buys – so you know what your customers
will be coveting. And find out why Sara Cox is
planning to be selfish in 2010 on p14. Enjoy!
CARA WHITEHOUSE • EDITOR
contents
4 NEWS
In Style names its 100 Best Beauty Buys
9 GET THE LOOK
Help customers get Helen’s ‘Calendar Girl’ look
12 COUNTER INTELLIGENCE
We talk to our new Beauty Advisor of the Year
14 BIG IN BEAUTY
Sara Cox talks Radox, relaxation and rude celebs
16 10 OF THE BEST
...Gifts and girly treats for Valentine’s Day
18 RUNWAY RULES
Check out the catwalk cosmetics hitting your store
GIVEaway
This month, it’s all about health and wellbeing
for our giveaways! Send your letters in quick
to be in with a chance of winning one of the
five Mark Hill Gym Style sets worth £30 each.
We’ve also got 10 Wellness Body Lotions from
new brand Natio, so make sure you bag one
by sending us a postcard or text message.
Don’t forget too that there’s £35 of goodies
from the editor’s desk for you to win on our
Beauty Brain Teaser crossword. So what are
you waiting for? Turn to page 10!
Looking
hot like
Helen
PAGE
9
Catwalk to PAGE
counter
cosmetics
18
Sara
gets
selfish...
PAGE
14
This
month’s
contributors
Josephine Fairley
Jo is a renowned
beauty expert and
co-author of the
Beauty Bible series.
This month she
makes her beauty
predictions for 2010.
Sarah Green
Beauty editor at
You & Your
Wedding, Sarah
gets in the mood
for love with her
top 10 suggestions
for Valentine’s Day.
Jocelyn Bailey
Former beauty
editor at Woman,
Jocelyn takes the
skincare market
back to basics and
finds out what’s
really essential.
Sophie Beresiner
Sophie is beauty
editor at LOOK
magazine. This
month, she
highlights some
catwalk-to-counter
cosmetics trends.
b e a u t y m a g a z i n e
f e b r u a r y 2 0 1 0
3

N E W S
newsbrief
WHAT’S HOT IN THE BEAUTY WORLD THIS MONTH
BEAUTY
Perfect 10 for
In Style’s Best
Beauty Buys
In Style has celebrated the 10th
anniversary of its 100 Best Beauty
Buys by honouring the five
products that have won their
category every single year.
Winner of the Decade awards
were given to John Frieda
Frizz-Ease Hair Serum,
L’Oréal Paris Elnett Satin
Hairspray, the Shu
Uemura brush line,
Shu Uemura Eyelash
Curler and Tweezerman
Tweezer.
“We are extremely
proud to be winners of
the In Style Best Beauty
Buys for ten consecutive
years, proving the
popularity of the
Tweezerman brand,”
said Jo Morton, the
brand’s European sales
and marketing manager.
11 new products –
including BaByliss Pro’s
Dial-A-Heat Tong and Max
Factor’s Masterpiece
mascara – were also
inducted into the Hall of
Fame, having won their
category for three
consecutive years.
Votes were cast by 181 of
the UK’s top make-up artists,
hairdressers, skincare gurus and
nail experts, who each gave the
nod to their favourite tried and
tested products.
Among the other products
hailed as Best Beauty Buys were
Johnson’s Holiday Skin, Neutrogena
Norwegian Formula hand cream,
Olay Total Effects SPF15, Nivea Rich
Care and Bio-Oil.
David Jones,
business general
manager for
Bio-Oil at Keyline
Brands Ltd, told
Beauty Magazine:
“Bio-Oil is delighted to be able to
add the In Style Best
Beauty Buy 2010 to its
list of awards. Not only is
this award extremely
reputable, but winning in
the Best Body Oil
category for the second
year running is the
ultimate coup.”
Winning brands will
be able to use the Best
Beauty Buys logo on their
products or in advertising
– and you can expect a
rush on any you have
in-store! In Style is also
partnering with John Lewis to
promote the winners at counter, in
the mag and online.
Want to be a skincare expert?
CLUB DERMACIE
Join the club!
EXPERTS IN PHARMACY SKINCARE
in
Female favourite Dove is flexing its
masculine muscles with the launch
of a new range for men. The Dove
Men+Care collection is specifically
formulated for male skin and
targets guys aged 40+. It includes
three Body and Face Washes and
nine Anti-Perspirant Deodorants and
is set to be Unilever’s biggest launch
of 2010. Available now, priced from
£2.39, the range will be supported
by a £12 million ad campaign.
Launching into a new category is
no sweat for Garnier, which is
introducing a range of deodorants.
The collection of six aerosols and
roll-ons boasts ‘mineralite’, a new
ingredient of volcanic origin that
naturally absorbs perspiration while
letting skin breathe. The products
promise 48 hour efficacy as well as
no white marks.
L’Oréal Paris is making waves with
its latest skincare launch, Youth
Code. Based on 10 years of
research, this anti-wrinkle ‘gene
cream’ reportedly speeds the rate at
which the genes linked to skin
recovery work. This in turn helps to
improve and accelerate the skin
recovery process for a rejuvenating
‘youth boost’. The first product of
its kind in the mass market, it is
priced from £14.99 and was selling
at a rate of 500 a day when it hit
shelves in Superdrug last month.
Next month, Beauty Magazine
is joining forces with
Johnson&Johnson Beautycare
brands – including RoC, Neutrogena, Aveeno, Piz Buin, Clean & Clear
and Johnson’s – to launch Club Dermacie.
Membership of this exclusive club, which is only being offered to
readers of Beauty Magazine, gives you the opportunity to hone your
skincare knowledge and gain status as a qualified Dermacie Expert.
Complete our five training booklets and make your pharmacy a
destination for great skincare advice and sales. Look out for all the
details on how to join Club Dermacie in next month’s magazine.
4
b e a u t y m a g a z i n e
f e b r u a r y 2 0 1 0

CIG LEADS THE
GLOBAL BEAUTY
NEWS PACK
Beauty Magazine’s publisher,
Communications International Group
(CIG), has bolstered its global beauty
reach following the buy-out of rival
titles Cosmetic News Weekly and
CosmeticNews.com from Reed Business
Information.
The publications will be based out
of the group’s Regent Street office in
London and a Paris office on the
Champs-Élysées. They join Cosmetics
International and Cosmetics Product
Report, as well as Beauty Magazine, in
CIG’s global beauty news service stable.
All publications will continue to be
published as normal, with 40
correspondents in more than 30
countries covering beauty news
around the world, from Argentina to
the USA, Europe and India.
Felim O’Brien, CEO of CIG
commented: “This acquisition
establishes CIG’s position as the
beauty industry’s leading global news
source. It puts us at the forefront of
the sector and confirms our status as
the turn-to company for beauty
news and training.”
CIG has been publishing
Cosmetics International for almost
35 years and Beauty Magazine for
15 years. Financial terms of the
takeover were not disclosed.
Avatar star
Zoe Saldana
has been
signed as the
new face of
Avon. The
actress will
front a new
fragrance, as
well as the
beauty brand’s
cosmetics line.
Win! Vitality
Show tickets
It’s set to be the UK’s biggest health, beauty, fitness and
wellbeing event for women – and we’ve got three pairs of free
tickets up for grabs!
Running from March 18 to 21 at London’s Earl’s Court 2, The
Vitality Show will feature over 350 companies as well as celebrity
experts and interactive attractions.
N E W S
Healthy speculation
for Sanex
What’s the secret to
healthy skin? Readers of
Cosmopolitan, She and
Zest were left guessing
following a mass
unbranded trial and
advertising campaign by
Sanex for its new Dermo
Moisturising shower gel.
2,000 women,
recruited via the
magazines’ online sites,
were sent unbranded
sample bottles of the new
shower gel while 850,000
unbranded sachets of the
product were included in
each of the magazines’
January issues.
Unbranded adverts
highlighting the
importance of keeping
skin healthy additionally
supported the initiative in
the run-up to a ‘reveal’ in
the February issue, when
Dermo Moisturising
shower gel was unveiled
and results of the trial
were published.
Of the 2,000 women
who tested the product,
88 per cent said they
would definitely use
the product again, while
84 per cent said they
would recommend it to
their friends.
“This is a really
exciting project for
Sanex… we have never
engaged in unbranded
activity before or a
magazine trial on this
scale,” said the brand,
which hopes the initiative
will drive awareness of its
products and healthy skin
positioning.
For more information, go to www.TheVitalityShow.co.uk. And
to be in with the chance of winning one of three pairs of tickets
worth £35 a pair, text BEAUTY followed by a space followed by
VITALITY to 60066, or send us a postcard to: Beauty / Vitality
Show, 207 The Linen Hall, 162-168 Regent St, London, W1B 5TB.
b e a u t y m a g a z i n e
f e b r u a r y 2 0 1 0 5

N E W
WHAT’SIN • STORE
P R O D U C T S
Wilkinson Sword uses its intuition
Not one to rest on its laurels, Wilkinson
Sword has added a new Pomegranate
variant to its Intuition Plus range in a bid
to woo younger women and drive
additional sales in-store.
The all-in-one shaver, which features
a foaming block around the razor head,
promises an easy, speedy shave. What’s
more, the antioxidant pomegranate
contained in the block is additionally
Smooth moves
Hairy hunks went out with the 80s! Tell guys after a
smoother look to try the new body grooming gadget from
Wilkinson Sword.
Featuring a razor at one end and a trimmer at the
other, Quattro Titanium Body is differentiated from the
original beard-trimming Titanium Precision by its clean,
white handle.
The double-ended groomer boasts a 24mm trimmer
that tackles longer, thicker hair at one end, with a
protective comb for easy, comfortable grooming. The
titanium-coated razor blades at the other end give users
a clean, defined shave, whilst the aloe and jojoba
infused conditioning strip leave skin moisturised and
irritation-free.
Priced at £9.99 and available now, the waterproof
body groomer is safe to use in the shower.
✆ Wilkinson Sword: 01494 533 300
BAGS OF STYLE
Tell your customers they can now travel
in style with the new range of toiletry
bags from Revlon.
The line features bowling bags and
traditional train case toiletry sets, whilst
the varied designs will give shoppers
plenty of choice, without having to
compromise on style or functionality!
The distributor of Revlon cosmetic and
travel organisers, Allegro (acquired by the Conair Group in 2007),
said it is looking forward to servicing retailers and wholesalers
directly. Janine Lunt, fashion bags divisional manager at the Conair
Group added that it plans to expand the range to attract customers
looking for classic style and value.
The full range is available to order now and is priced between
£5.10 and £10.21.
✆ Tel: 01252 813 000; janine_lunt@conair.com
designed to moisturise and help maintain
healthy, radiant skin.
Customers will be able to ‘try before
they buy’ with a scratch and sniff panel
featuring the fragrance on the packaging.
Priced £5.69, the razor is available
from this month. Its launch will include
support via TV, print and online
advertising campaigns.
✆ Wilkinson Sword: 01494 533 300
SENSITIVE INFORMATION
If customers are feeling a little sensitive this year, point them in the direction of
Sanex’s new Dermo Hypo Allergenic range.
Said to be the brand’s most caring bath and shower duo, it has been formulated
without soap or colourants to reduce the risk of irritation, and promises to gently
cleanse and care for even the most delicate skin.
The gentle ‘dermo active 3’ formulation actively works with skin to provide
protection, moisture and a natural pH balance to keep it healthy. It also works to
stimulate the skin’s own protective barrier, helping to alleviate dryness.
Available now, the dermatologically approved range includes foam bath (750ml)
and shower gel (250ml and 500ml). Prices range from £1.89 to £3.19.
✆ Sara Lee Household and Body Care UK: 01753 523 971
DIOR RECAPTURES
OUR YOUTH
Christian Dior has unveiled a new ‘fundamental first
step’ in the anti-ageing process with the launch of
Capture Totale One Essential.
A skin-boosting super-serum, it is said to help
eliminate toxins from the skin, thereby increasing its
ability to repair itself and reap maximum benefits
from anti-ageing products applied afterwards.
The formula harnesses the latest developments
gleaned from 15 years of research on proteins and
contains ‘detoxynile’, which activates the skin’s
ability to target, destroy and transform toxins into
healthy proteins.
Designed for use before customers’ normal
skincare regime, Dior says Totale One Essential will
soften wrinkles, firm, brighten and smooth skin –
and will double the effectiveness of Capture Totale
Multi-Perfection Creme.
The serum is available in-store now, priced £75
for a 30ml bottle.
✆ Christian Dior: 020 7216 0216
6
b e a u t y m a g a z i n e
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freshen up your
customer service
with Dove
For Dove, providing deodorants that offer consumers underarm
skin care as well as efficacy is hugely important. We will be
working with Beauty over the next few months to offer you
some top tips to care for your business…
“We always have time for
chats with the regular
customers, and even make
some of them tea and
biscuits. We also do special
events and open later over
Christmas, which encourages customer
loyalty – and grows the business as
they recommend us to their friends.”
Peter Griffiths from Cwmfelin
Pharmacy, Swansea
Tip One
Tip Three
1 HIM CTP 2209: After product availability and value for money
2 HIM CTP 2209
In these fast-paced times, customer service remains
as important as ever. Shoppers are now rating
speed of service as one of the most important
factors when choosing where to shop. To ensure
your customers return, make sure all staff are
trained to use the tills efficiently at busy times.
Tip Two
Staff friendliness is also hugely important to
shoppers , well we all like service with a smile!
To keep your customers happy, stay polite,
keep smiling and take the time to chat with your
regular customers. If times get stressful, you can
keep yourself cool with Dove go fresh!
Finally, can you go the extra mile?
Shoppers who are made to feel special
will be more likely to return especially if
they have received great service. Offering
articulate advice or telling shoppers all
about your favourite new product will also
have customers wanting to return.
Win
a year’s supply of deo plus a
pampering day for 2 at Dove spa
in our fabulous competition
Dove go fresh
deodorant, which
combines fantastic
fragrances with 1 ⁄4
moisturising cream,
has teamed up with
Beauty magazine to
help freshen up
your deodorant
sales in 2010. Five
lucky Beauty readers
will win a year’s
supply* of Dove go
fresh, and every
entry will be
included in a prize
draw to win a revitalising pamper day for two at a Dove
Spa, as well as a lavish lunch.
Dove go fresh deodorants come in three fantastic fresh
fragrances to help women recharge, cool off and wake up.
The crisp nature inspired scents contain natural
ingredients. These new products also combine 48 hr
protection that allows your skin to breathe with a light,
fresh sensation to leave your underarms moisturised and
beautiful looking. The range helps to meet shoppers’
demands for an effective deodorant containing natural
ingredients while still caring for their underarms. The
range includes three fragrances; fresh touch cucumber &
green tea scent, energising grapefruit & lemongrass scent
and cool waterlily & freshmint scent.
To be in with a chance of winning Dove go fresh
deodorant and entry into a prize draw to win a pampering
day at a Dove Spa for you and a friend all you need to
do is pop the answer to the question below along
with your name, phone number and address to
beauty_dovegofresh@clarioncomms.co.uk.
Alternatively, post your entry to: Beauty Dove Go
Fresh Competition, Clarion Communications, The
Griffin Building, 83 Clerkenwell Road, Farringdon,
London, EC1R 5AR. Good luck!
Which of the following is not a variant of
Dove go fresh deodorant?
A) cool waterlily & freshmint scent
B) strawberries & watermelon scent
C) fresh touch cucumber & green tea scent
Send your answer, along with your name, phone number
and address to beauty_dovegofresh@clarioncomms.co.uk,
or post your entry to: Beauty Dove Go Fresh Competition,
Clarion Communications,
The Griffin Building, 83 Clerkenwell Road, Farringdon,
London, EC1R 5AR.
Good luck!
Terms & conditions
1.Open to UK retailers and their employees aged 18+. 2.
Employees need permission of employer to participate. 3.
Closing date: 14.5.10. 4. One entry per person. 5. First correct
entry drawn from all entries received by closing date will win a
pamper day for two at a Dove Spa. 5. First five entries drawn on
28.02.10, 31.03.10, and 30.04.10, will win *two cases of Dove go
fresh. For full terms and conditions send email to
beauty_dovegofreshcompetition@clarioncomms.co.uk
For full terms and conditions send email to
beauty_dovegofreshcomp@clarioncomms.co.uk
b e a u t y m a g a z i n e
f e b r u a r y 2 0 1 0 7

Soap
BEAUTYMAGAZINE’SCOLUMNISWRITTENBYJOSEPHINEFAIRLEY,
BEAUTYEXPERTANDCO-AUTHOROFTHEBEAUTYBIBLESERIES
It’s a sad way to start, but: farewell
Prescriptives. At the beginning of this
month, this iconic brand (part of the Estée
Lauder Companies empire) disappeared
from marbled beauty halls around the world
– along with its unique ‘Custom Blending’
service, which created individual shades
blended on the counter especially for
customers. Ironically, it was actually this
innovative service that was almost certainly
at the heart of the brand’s downfall. Not
only was the Custom Blending technology
expensive, but each Custom Blend
consultation took lots of (expensive) time
with a specially trained consultant. (Who
couldn’t, while he or she was mixing up
those pigments, be selling a bottle of the
brand’s Calyx or a jar of Vibrant-C moisturiser,
straight off the shelf.)
As a Lauder executive (who shall remain
anonymous) whispered to me at the time of
the announcement, “Why do you think
nobody else has copied Prescriptives…?”
Because despite Custom Blending’s high price
tag, the brand presumably lost money – and
lots of it – every time they sent a happy
customer away with her perfect skin-matched
foundation or the lipgloss of her dreams. But
still, it’s a sad day for the industry when a big
name like this is laid to rest forever.
HANGING TOUGH
So: who else will be the losers – and winners
– in 2010? I thought I’d get my crystal ball out
for this month’s column. And
though Prescriptives may be
the highest-profile departure
of the year, I doubt it
will be the last. One
particular online beauty
site that I know of, for
instance, staged a
massive January sale to
shift unsold stock
across literally dozens
of lines, before
de-listing them
permanently. (In
general, small imported
lines or those started by
box
What’s in store for 2010?
brave beauty entrepreneurs, rather than ‘Big
Names’.) What that underlines is that it’s
super-competitive out there following an
explosion of brands in the past five years –
and not everyone can survive. While I doubt
that we’ll see another failure on the
Prescriptives scale, small and under-capitalised
brands are going to struggle.
Without publicity on the glossy beauty
pages, it’s very hard for a new brand – or an
existing niche brand – to get off the ground,
let alone maintain their position. A couple of
years ago, magazines were willing to write
about teensy-but-innovative brands, so long
as they had a web presence (although
high-spending brands which take expensive
advertising remained the major focus of
beauty coverage). But now, beauty editors are
insisting that products should be available in
at least one store, as well as the web – so that
their beauty-hound readers have the
opportunity to touch, see and smell a product
somewhere in the real world. The trouble is,
buyers for retail outlets are being extra
cautious. One way to pique their interest and
get a product on shelf in the past was for a
brand to list the exciting upcoming press
coverage they were expecting – so what
you’ve got is a cosmetic Catch-22. Because
without the store presence, there’ll be no
press coverage. And that, inevitably, is going
to slow the pace of
new skincare and
make-up start-ups.
SET FOR
SUCCESS
Not totally,
though, thank
heavens. Ruby
& Millie, for
instance, has
just started an
inexpensive
range (exclusive
to Boots) called
Scarlett & Crimson.
Allegedly it’s targeted at teens, but there are
plenty of products for beauty-seekers of all
ages to love – at pocket-money prices.
On the ‘green’ front, there’s still a lot
happening, too – mid-priced brands like
Evolve (started by Laura Rudoe, who worked
‘
I’ve got my crystal ball out
– and though Prescriptives
may be the highest-profile
departure from beauty
halls this year, I doubt it
will be the last.
on the launch of Nude), and budget-priced
Purity (exclusive to Superdrug) are making
their mark. At the luxury end, meanwhile,
there is at least one elegant, sophisticated
natural range – at Amex Platinum card prices
– set to be unveiled by summer. And that’s
still an area of the beautysphere that’s wide
open: there are precious few premium natural
ranges for the eco-aware yummy mummy
and her lunching lady friends with enough
style to knock her La Prairie or Chanel off the
bathroom shelf.
But in general, with the exception of
Prescriptives (sob, sob – because it was a
brand I was hugely fond of), I think it’ll be the
big guns generating much of the excitement
for 2010. They have deep pockets and
‘war-chests’ built up during times of plenty,
and have survived recessions before, in the
knowledge that what goes down must
eventually come up. At both the premium
and the mass ends of the market, the launch
calendars for 2010 look as packed as ever.
Trust me: the big brands are like greyhounds
at the starting gate, poised to power forward
when this downturn swings into an upturn.
Just watch this (beautiful) space. And I, for
one, can’t wait…
‘
8
b e a u t y m a g a z i n e
f e b r u a r y 2 0 1 0

S T A R
As awards season gets underway, British actress Dame Helen Mirren is back in the
S T Y L E
GET THE LOOK
spotlight – and hotly tipped to grab herself another gong. The 64 year old Calendar Girl
looks fabulous as she smoulders on the red carpet. Make sure your more mature customers
look just as dazzling with the following products…
Eyebrows: For an instantly
younger look, suggest
customers groom their
eyebrows to enhance and
open up their eyes. Clinique
Instant Lift for Brows
comprises a brow-filling pencil
and a brow bone highlighter
to create the illusion of a
brighter, lifted brow.
Hair: Tell customers to
knock off the years by
giving their hair a volume
boost with John Frieda
Luxurious Volume
Thickening Blow Dry
Lotion. It works by lifting hair at the
roots to cut down on blow-drying time
and minimise heat damage, while also
helping to restore strength and create
long-lasting style and body.
Face: Brown spots, fine
lines and wrinkles all
add up to older-looking
skin – but there’s help
on hand with Olay
Definity Colour
Enhancer. The 3-blend
formula contains an
anti-ageing serum, moisturiser with
SPF 15 and a sheer foundation to help
even out skin tone, smooth wrinkles,
moisturise and protect skin.
Teeth: Helen makes sure she can smile
confidently at the camera by keeping
her pegs looking naturally white.
Beverly Hills Formula Total
Protection contains a dual action
antibacterial formula to help fight
plaque, tooth decay and bad
breath, whilst leaving teeth
sparkling
white!
Hands: Hands are a ‘Prime Suspect’ for
ageing skin, so to keep her mitts looking
young, Helen could do worse than using
Weleda Pomegranate
Regenerating Hand
Cream. It contains
pomegranate seed oil,
which is rich in antioxidants
to encourage skin cell
renewal, increasing skin
elasticity and firmness.
Body: Helen caused a stir 18 months
ago when she was famously snapped
sporting a red bikini and a super-toned
figure. Suggest your customers keep
their bods in great shape too by using a
classic body moisturiser like
Astral, which contains
a blend of nourishing
ingredients to keep
mature skin hydrated
and supple.
Image: Jim Smeal/BEI/Rex Features
b e a u t y m a g a z i n e
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9

R E A D E R S ’ P A G E
YOUR
Take
On this page, it’s all about you!
Give us your views, and get your
hands on some fab free products!
Beauty BrainTeaser
Solve our puzzle & Win!
1 2 3 4 5 6
8
10
12 13 14 15
18 19
21
22 23
17
7
16
20
9
11
Look out for a new crossword each month – and
go to www.Beauty-Magazine.co.uk/Competition
next month to see the correct answers!
Across
01 - Cheerful (6)
05 - A limb (3)
07 - Strength (5)
08 - Most important quality (7)
09 - Joint in the arm (5)
10 - Not relaxed (8)
12 - Measure of loudness (6)
14 - Cocktail nibble (6)
17 - Luxurious sweater material (8)
18 - Straight in front (5)
20 - Having a practical ability (7)
21 - Half of six (5)
22 - Ancient form of no (3)
23 - Moves rhythmically (6)
IN ASSOCIATION WITH
Down
02 - Dish with rice (7)
03 - Good looking man (8)
04 - Affectedly dainty (4)
05 - Common type of coffee (7)
06 - Assistant at a birth (7)
07 - ___ Kay: famous
comedian (5)
11 - Shawl made from luxury
material (8)
12 - Organic compound
necessary in one's diet (7)
13 - Freedom (7)
15 - Scent (7)
16 - Temporary break (5)
19 - Absence of light (4)
This month one lucky reader can win a batch of beauty goodies worth £35 by solving this crossword. You can submit your answers
easily via both text and email. Text BEAUTY followed by a space followed by the answers to 7 & 21 across to 60066* or email the
answers plus your contact details to Gemma@Beauty-Magazine.co.uk.
* texts are charged at your standard network rate only
GIVEAWAY
Want to treat your
skin, restore its natural
glow and rediscover a
more radiant you? Then
make sure you get your
hands on this body
lotion from Aussie
beauty brand, Natio.
Promising to leave skin
silky soft, the Wellness
Body Lotion also
contains antioxidant
pomegranate to help
skin fight the first signs
of ageing.
We’ve got 10 products up for
grabs this month. For your
chance to win, send a
postcard to Beauty Magazine/
Natio, or text BEAUTY followed
by a space followed by NATIO
to 60066.
Please send all postcards to:
207, The Linen Hall,
162-168 Regent St,
London, W1B 5TB.
YOUR LETTERS
Thanks for all your emails.
You’re opinions are mixed on
what 2010 has in store. It
sounds like it could be a
tough start for the year, but
you’re optimistic still! Here
are our favourite letters…
WIN!WIN!WIN!
As always, the most
opinionated letters will be
published. This month, the
best five will win a Mark Hill
Gym Style set, comprising
Detox Energizing Shampoo,
Instant Fix Dry Shampoo and
Daily Hydration Boost
Conditioner to
leave hair fresh
and revitalised
after a workout.
Additional styling
products will take
the prize value to
over £30.
After a hugely successful Christmas,
I think we will see a slow start to
2010. As people begin to pay off
their bills and tighten their belts,
they may have to sacrifice their
luxury beauty products. However,
I’m confident that customers will
return to splash out on the latest
beauty must-haves. Make-up is
always a big seller for us and I
predict this will continue as
customers try out the latest catwalk
looks and celebrity trends. Also,
make-up is a pick me up, so
customers often see products as
a necessity rather than a treat.
Nicola Blant
Boots, Chesterfield
I think shoppers took advantage of
the fabulous offers around
Christmas, and sales in 2010 will
now ease back due to the VAT rise.
There may be some exciting
launches later in the year, but
nothing sticks out yet. NRT sales are
flat, suggesting that smokers are
putting off quitting, and this could
be a sign of nervous caution,
indicating a tough year ahead!
David Brown
Boots, Bedworth
I think sales will be good this year.
Low interest rates mean people
have more in their pockets to
spend. It was a good Christmas,
with stock disappearing fast and in
2010, I expect grooming products
to be good sellers. Fragrances are
also always popular, especially with
Valentine’s Day on its way!
Pete Griffiths
Cwmfelin Pharmacy, Swansea
Do keep your emails coming in. This month we want to know:
I think essential products such as
deodorants, soap and face cream
will be the strongest sellers –
because they’re must-buys. The
recession may have come to an
end, but people have been cutting
back on unnecessary expenditure
for over a year now. Those old
habits will be hard to break.
Uzma Chaudhry
Lloydspharmacy, Oxford
I think Alli will be a big seller in our
pharmacy – and others – as people
aspire to look good. Rather than
changing their lifestyle and eating
habits permanently, customers think
it’s easier to swallow a ‘magic’ pill!
But it’s good for the tills and the
manufacturer.
Nivinder Gellatly
Tesco, Stratford-upon-Avon
Do your customers still buy into products with ‘miracle’ claims?
Are they worth the hype? Or over-priced, under-performers?
Email me at
Cara@Beauty-Magazine.co.uk
Congratulations to Nicola Blant, who won the Oral-B Triumph toothbrush.
10 b e a u t y m a g a z i n e
f e b r u a r y 2 0 1 0

nicotine
nicotine
Combination therapy is recommended by NICE guidelines for those smokers who need extra help
to Quit for Good. 1 For 24-hour protection plus rapid craving relief, recommend
NiQuitin ® 21mg Clear Patch with NiQuitin ® Minis Mint 4mg Lozenges.
NiQuitin Minis Mint 1.5mg/4mg Lozenges (nicotine). Indication:
smoking cessation. Dosage: Adults (18 and over): One lozenge
(max. 15/day) whenever urge to smoke to aid complete cessation
(taper use after 6 weeks) or gradual cessation (seek advice if no
reduction after 6 weeks) or gradual cessation (seek advice if no
reduction after 6 weeks or no abrupt attempt after 6 months).
Professional advice if use >9 months. Use 1.5mg strength if smoke
≤20/day, otherwise 4mg. Adolescents (12-17 years): Abrupt
cessation only. Dosing as for adults but seek professional advice if >12
weeks treatment required/unable to quit abruptly. Contraindications:
Hypersensitivity, non-smokers, children under 12 years. Precautions:
Risk of NRT substantially outweighed by risks of continued smoking
in virtually all circumstances. Supervise use in those hospitalised for
MI, severe dysrhythmia or CVA who are haemodynamically unstable.
Once discharged, can use NiQuitin as normal. Susceptibility to
angioedema, urticaria. Renal/hepatic impairment, hyperthyroidism,
diabetes, phaeochromocytoma. Swallowed nicotine may exacerbate
oesophagitis, gastric/peptic ulcer. Pregnancy/lactation: For those
unable to quit unaided the risk of continued smoking is greater than
the risk of using NRT. Start treatment as early as possible in pregnancy
for 2-3 months. Lozenge/gum preferable to patches unless nauseous.
Side effects: At recommended doses, NiQuitin Minis have not been
found to cause any serious adverse effects. Nausea, hiccup, flatulence,
GI discomfort, vomiting, diarrhoea, dyspepsia, fatigue, malaise, chest
pain, oral irritation, dizziness, headache, sleep disorders including
abnormal dreams, anxiety, irritability, nervousness, depression,
palpitations, increased heart rate, cough, sore throat, rash, anaphylaxis.
See SPC for full details. GSL PL 00079/0610, 0611. PL holder:
GlaxoSmithKline Consumer Healthcare, Brentford, TW8 9GS, U.K.
Pack sizes and RSP (excl. VAT): 20’s £4.75, 60’s £13.32. Date of
revision: August 2009.
NiQuitin 21, 14, 7mg Transdermal Patches, NiQuitin Clear 21, 14,
7mg (nicotine). Opaque or transparent transdermal patches 21mg,
14mg, 7mg nicotine (Steps 1, 2, 3) for relief of nicotine withdrawal
symptoms during smoking cessation. Dosage: Adults (18 and over):
≥10 cigarettes/day; Step 1 for 6 weeks, then Step 2 for 2 weeks, then
Step 3 for 2 weeks.9 months. Adolescents (12-17 years): As for adults
but to seek professional advice if >12 weeks treatment required.
Contraindications: Hypersensitivity, occasional/non-smokers, children
under 12 years. Precautions: Risk of NRT substantially outweighed
by risks of continued smoking in virtually all circumstances. Supervise
use in those hospitalised for MI, severe dysrhythmia or CVA who are
haemodynamically unstable. Once discharged, can use NiQuitin as normal.
Susceptibility to angioedema, urticaria. Discontinue use if severe/persistent
skin reactions. Renal/hepatic impairment, hyperthyroidism, diabetes,
phaeochromocytoma. Pregnancy/lactation: For those unable to quit
unaided the risk of continued smoking is greater than the risk of using NRT.
Start treatment as early as possible in pregnancy for 2-3 months. Lozenge/
gum preferable to patches unless nauseous. Remove patches at bedtime.
Side effects: At recommended doses, NiQuitin patches have not been
found to cause any serious adverse effects. Local rash, itching, burning,
tingling, numbness, swelling, pain, urticaria, heaviness, hypersensitivity
reactions. Headache, dizziness, tremor, sleep disorders, nervousness,
palpitations, tachycardia, dyspnoea, pharyngitis, cough, GI disturbance,
sweating, arthralgia, myalgia, malaise, anaphylaxis. See SPC for full details.
GSL PL 00079/0368, 0367, 0366, 0356, 0355 & 0354. PL holder:
GlaxoSmithKline Consumer Healthcare, Brentford, TW8 9GS, U.K. Pack
sizes and RSP (excl. VAT): 7 patches £14.89; Step 1 only 14 patches
£28.04. Date of revision: August 2009. NiQuitin ® , NiQuitin ® Minis
and the Minis Device are trademarks of the GlaxoSmithKline group
of companies.
Reference: 1. National Institute Clinical Excellence. Smoking
cessation services in primary care, pharmacies, local authorities
and work places, particularly for manual working groups, pregnant
women and hard to reach communities. Public Health Guidance 10.
February 2008.
21mg patch

R E A D E R
I N T E R V I E W
Beauty CV
Name: Karen Renwick
Store: Beechcroft Pharmacy, Blackheath
Position: Pharmacy technician
Awards: Overall Beauty Advisor of the
Year & Bodycare Advisor of the Year
Extra training: Qualified
aromatherapist and masseuse
Sponsored by:
What is the best aspect of your job?
It has to be making my customers feel
happier about themselves – this gives me
great pleasure. It’s really important that I
give an overall service – and I’ve enjoyed
doing things for charity in the store. We
dressed up and raised £408 for Children
in Need last year (see right).
Who is your beauty idol?
Helen Mirren has a fantastic body for a mature
woman. I also like the fact that she’s not afraid
to be natural and her grey hair looks great.
What would you recommend for a healthy
bodycare regime?
I would advise exfoliating once or twice a week
to eliminate dead skin and daily moisturisation –
rub in circular motions to stimulate blood flow
and reinvigorate skin.
Besides using bodycare products, what else
can be done to improve skin?
Drinking hot lemon water is really good for you
as it flushes out the toxins in your body. I would
also start by looking at a customer’s diet,
reducing the intake of saturated
fats and increasing fresh fruit
and vegetables in their meals.
Eating three meals a day is
important too and will stop
unhealthy snacking. Also,
simple things like walking and
fresh air are going to have a
positive effect on the body.
What are the most common
skin problems you come
across in the pharmacy?
I see a lot of people with
sun-damaged skin – there seem to be a lot of
sun worshippers or sun bed users and they are
paying the price for their love of a tan. I am also
seeing more and more people suffering with
Talking
WANT TO KNOW WHAT IT TAKES TO BE AN A-1 ADVISOR? BEAUTY MAGAZINE’S
GEMMA HUCKLE CATCHES UP WITH OUR RECENTLY CROWNED
BEAUTY ADVISOR OF THE YEAR, KAREN RENWICK
Shop
over
sensitised
skin and
allergy problems
and I recommend
products with vitamin E as it has
great regenerating properties.
Rose and frankincense are perfect for mature
skin, which is another common concern.
Do customers buy into products that
make ‘miracle’ claims?
No, I think people are bright enough to know
that using these products alone isn’t going to
make much of a difference. Products need to be
used in conjunction with a good exercise routine
and diet to see the maximum benefits and
achieve visible results.
Have you seen a difference in performance
from high-end products?
Not really! There are some brilliant cheap
products. It’s all about what goes into them – as
it’s the ingredients that deliver the results. I have
found that smaller organic companies contain
the best ingredients, so I always advise
that customers check the
label and buy on the
basis of the formulation,
as this is going to give
them great performance.
What is your favourite
beauty campaign and why?
I like Dove’s Campaign for Real
Beauty, because it’s one that
women can relate to and it has
been marketed in a realistic way –
the adverts don’t feature airbrushed
stars. I also think that the campaign
appeals to older women and mothers as these
groups have a routine lifestyle and they are
looking for good, simple products that will fit
into their daily routine.
My top 5...
BODYCARE
PRODUCTS
■ Weleda Skin Food:
A little goes a long way and
the natural ingredients smell
gorgeous.
■ Dove Intensive:
It’s reasonably priced, hydrates
skin and offers lots of variants
to customers.
■ Bio-Oil:
It’s expensive, but can really
help reduce scarring and
uneven skin tone.
■ Elizabeth Arden Eight Hour
Cream Skin Protectant:
Offers great protection from
the sun as well as extreme
weather conditions.
■ Nature’s Response Organic
Body Scrub:
This is paraben-free and
contains lemon scented tea
tree oil and manuka honey
for healing and exfoliation.
12 b e a u t y m a g a z i n e
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B I G I N B E A U T Y
Ladette to
Lady
Who better to front Radox’s
latest pampering push than busy
mum-to-be, Sara Cox? Beauty Magazine’s
GEMMA HUCKLE caught up with the Radio 1
DJ to talk about ‘me’ time, baby bumps and
interviewing awkward celebrites...
Pictures courtesy of BBC
Back in the late Nineties, Sara Cox
was an archetypal ‘geezerbird’.
She earned herself a reputation –
and an army of fans – as the hard
drinking, brazen Bolton lass on our screens
and radios. But 10 years and two (soon to
be three) kids later, ‘Coxy’s’ partying days
are far behind her. In fact, the busy
working mum has been chosen to front a
new campaign for Radox, encouraging
people to take some ‘me time’ and treat
themselves to a ‘selfish hour’.
What made you say yes to becoming
the face of Radox?
It really appealed to me. I’m really busy
now with the kids and work – and I moved
house over Christmas, so it’s been hectic. I
think it’s a great idea to encourage women
(not just mums) to take some time out to
relax, whether it be taking a bath or even
just having a cuppa!
What would be your ideal
‘selfish hour’?
I would leave the kids behind and head
off to the stables in St Albans with a
friend and spend an hour riding one of
her horses. Then when I get home, I
would soak my aching bones in a nice,
big Radox bath.
Before you had children, what
would have been your idea of a
‘selfish hour’?
Before I had children every hour of my day
was selfish, I don’t know what I filled my
time with! I’d like going down to the pub
with my mates and quaffing on wine.
Do you have any relaxation tips for
mums-to-be?
Well, for first time mothers I would say lie
still and cherish the peace and quiet before
it all gets noisy! I like swimming, and
sleeping is a great way to recuperate.
What are your staple beauty products?
I love Kérastase’s shampoos and
conditioners as they sort my hair out and
leave it nice and shiny. Nivea Visage
Anti-wrinkle Q10 Plus Day Cream and
Night Cream are my saviors. I also love
Bio-Oil as it leaves my skin really soft and
I love rubbing it on my bump!
With your super-busy lifestyle juggling
family and work, do you have any tips
for quick beauty?
When I’m doing my radio show I don’t
really need to do much. All I use is some
tinted moisturiser so that I look a bit more
refreshed, some eyelash curlers (they have
to be the best invention ever) and I always
carry a Vaseline Lip Therapy tin around
with me as I tend to get dry lips.
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B I G I N B E A U T Y
COXY’S CV
Name: Sara Cox
Occupation: Television presenter, DJ
Age: 35
Born: Bolton, Greater Manchester
Children: Two, with third on the way!
Career milestones:
1996 – Presents The Girlie Show
1998 – Joins The Big Breakfast
2000-2004 – Hosts The Breakfast Show
on BBC Radio 1
2006 – Celebrity showjumper on Only
Fools on Horses for Sport Relief
2007 – Hosts The Album Chart Show
on Channel 4
What made you want to become a
presenter and how did you get your
big break?
I started off doing some modelling at the age
of 20 because I wanted to escape going to
university and I did this for two years. I’ve
always been a big show off. Being one of five
children, I had to make myself heard and I
did this by acting daft and making people
laugh. My big break came on The Girlie
Show. For the casting I filmed myself talking
into a hairbrush. After I sent in the video I
kept phoning up, this then followed with
auditions and rehearsals and I got the job –
I think they gave it to me in the end as they
were fed up of me stalking them! Doing the
show was a real baptism of fire as I was
interviewing important people. It wasn’t a
gentle introduction to my career, but I loved
being thrown in at the deep end.
Radox’s ‘Be Selfish’ campaign aims to
encourage women to take an hour out
for themselves. A Selfish Sanctuary bus,
which is kitted out for spa-style
treatments, is touring the UK as part of
the promotion. Five lucky friends in
several cities around the country can
win an hour-long visit from the bus
through the Radox group on Facebook.
Sara told us her ideal treatment on the
bus would be a neck and shoulder
massage, as she’s always lugging large
bags or children with her.
You get to meet lots of celebrities, have
you ever found yourself speechless?
The big Hollywood stars are the easiest to
handle. I find that the smaller people or
bands that have released one album tend to
be basking in their own brilliance; they
think they’ve conquered the world, so it’s a
lot harder for me to get good answers from
them. Bono and The Edge are totally
charming and easy to talk to; Will Smith
makes my job fun as he plays the game
and Ben Stiller is wicked!
What has been the highlight of
your career?
As a whole I would have to say working at
Radio 1. It’s always been there rumbling
away in the background.
How did it feel to receive an Honorary
Doctorate from the University of
Bolton for your contribution to
broadcasting?
It was lovely, especially as I never went to
university – it was a real honor. My family
came along and I got to meet everyone. I
love that I can say I am Dr. Cox!
You appeared on Only Fools on Horses
for Sport Relief in 2006, have you
always been a keen horse rider?
Yes! My dad has a farm and I had my own
pony, although I never did any jumping, so
the show was new to me from that aspect.
It has to be one of the best jobs I’ve ever
done. I was taught by world class trainers
and my groomswoman on the show now
has her own stable, so I go and ride there.
It’s a good way to escape and take time out
– I really want the kids to do it one day.
So what’s next for Sara Cox?
Well, I am just about to go on maternity
leave, but when I come back I will be
back at Radio 1 and I’ll carry on doing
some bits for TV. I’ve really got a buzz for
live TV at the moment, so I’m sure I’ll be
doing more live stuff. B
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15

V A L E N T I N E ’ S
D A Y
10
Valentine’s Day
SUGGESTIONS
Love is in the air…
You & Your Wedding’s
beauty editor, SARAH
GREEN, picks out 10 of
the best gifts and girly
treats on your shelves
this Valentine’s Day
A sexy surprise
Help her drive her man wild with some
tantalising trimming. Hair-down-there can
be shaped into a heart (or whatever will
turn him on!) with this all in one razor
and trimmer. The new orchid variant
comes with a case too, so she can take it
with her just in case she stays over…!
Wilkinson Sword Quattro for Women
Bikini Travel Case, £9.99
A cupid’s love juice
One whiff of this enticing mix of red berries, pear,
orange blossom, vanilla and cashmere wood will
put him under her spell! Tell her to spritz it in the
air and do a princess twirl underneath for an
all-over misting of scent. Then she can keep her
fingers crossed that he’ll drop down on one knee
with the jewel ring (found on the neck of the
bottle) at the end of the night!
Vera Wang Glam Princess, £34 - £57
A plumper pout
To get a Valentine’s pout worth shouting about,
suggest she smoothes on a layer of this super-plumping
lipstick. Tell her about its 40 per cent volumising
ingredients and moisturising benefits – as well as its
ravishingly romantic shades. Sure to score her a smooch
at the end of the night!
Collection 2000 Volume Sensation Lipstick, £2.99
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V A L E N T I N E ’ S
D A Y
A tub of love
Encourage your customer to enjoy a
steamy experience behind the
bathroom door. The ingredients?
Candles, a romantic CD and a warm
bath laced with these addictive bath
bubbles. The cocktail of slippery
honey, milk proteins and sweet
almond oil will leave her skin
sweetly scented and subtly shiny.
Agent Provocateur Bubble
Luscious, £25
A caring kiss
This is ‘date bait’ with a
good cause (other than
bagging a bloke!). Your
customer gets a luscious
new lip look and the Kiss It
Better appeal for Great
Ormond Street Hospital gets
£2 from every purchase at
House of Fraser.
Clinique Long Last
Glosswear SPF15 in
‘I ♥ Kisses’, £14
An arousing love potion
Flowers are real passion provokers. In this gift set,
lotus blossom has been mixed with exotic
pomegranate and sensual mahogany wood to
completely knock him scents-less. Tell her to dab
it on the dipped area at the centre of her collar
bone, inside her elbows, wrists, backs of knees and
in her navel for an all-over cloud of sexy scent.
Calvin Klein Euphoria gift set, £30
A provocative manicure
She’ll want to make sure her nails are up to
scratch – whether they’ll be tantalizingly
working their way up and down her
champagne glass, or her bloke’s back later on.
The best shape is a ‘squoval’ – fairly short
with rounded off square edges. The best look
is hot red – no question!
OPI Log on to Love, £9.95
An erotic massage
A squeeze-him-slow body oil boasting marula oil,
grape seed, avocado, moringa seed oil and
camelina oil. She can leave it unfragranced or sniff
out a separate aromatherapy oil. One thing’s for
certain, it’ll get her man exactly where she wants
him – up close and extremely personal – and make
him putty in her hands.
Crabtree & Evelyn Aromatherapy Distillations
Body & Massage Oil, £12
A gooey gloss
Kiss-me-slow lips are essential on the most romantic day of the year.
These lipglosses, available in a choice of nine colours, come with a heart
shaped sponge applicator and taste of passion fruit. Gotta be the cutest
way to perfect her pucker.
A perfect pluck
Unruly brows do not make for a hot Valentine’s
date look. The plan is to get her man looking
adoringly into her baby blues – not at the
straggly hairs above them! Scattered with
hearts, these slanted tweezers will leave her
gorgeously groomed.
Tweezerman Red Heart
Slant Tweezer,
£20
The Body Shop Love Glosses, £9.25
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17

C O S M E T I C S
Model shots: Pat McGrath, global creative design director for Max Factor
PASTELS
It’s pastel make-up, but not as
we know it. Forget wishy-washy
eyes and barely there lips –
pastels don’t have to be super
soft and pretty. It’s the turn of
the ‘Power Pastels’ this season.
On the catwalk
Bold versions of lavender, mint green and baby blue eyes were grabbing
attention on the Dior and Versace catwalks – certainly not the kind of labels
that would settle for the softly-softly approach. Viktor & Rolf tackled tricky
pink by mixing powdery lids with romantic glitter, while Donna Karan
hinted at strong pastels with white eyeliner.
In-store
Pastels do come around every season, but this spring point your customers
down the more daring route. Strongly pigmented shades are the way to go
– bold but pretty colour blocks rather than subtle pastel washes.
Bourjois Paris eyeshadows in Tabac Blond and Citron Givré – A
whole new collection dedicated to pastel. From pale yellows to anise
greens, these exciting colours are the perfect balance of soft and intense.
Chanel Le Vernis in Particulière, Tendresse and Inattendu – Three
unexpected new pastel shades for spring. I especially love the muted
mushroom Particulière, as sported on the ready to
wear show and by Lily Allen when she performed.
Max Factor Colour Perfection Duo in Sunset
Mood – This perfect lilac duo works as a subtle
wash (if your shoppers need a little
encouragement) and a bold statement too.
At home – tips & tricks
1. The trick to working pale colours (on both lids
and lips) is to use a concealer base first. This blanks
out any distracting or uneven skin tones and lets
the true colour pop. Recommend Rimmel
Recover Concealer for a brightening and
hydrating base that lasts ages!
2. Tell customers to go for simple colour
combinations rather than blending lots of pastels
at once. A winged slick of bold pastel eyeliner on
the top lid is a quick and easy way to get the look.
3. Alternatively, recommend a strong wash of
coloured shadow on top and bottom lids. The
easiest way for shoppers to get the combo right
is to go for a duo – that way the manufacturer
has already done the hard work! I love clashing
colours like L’Oréal Paris Colour Appeal Duo
in Sand and Sea.
The
spring/summer
hotlist
Forget the sunshine – beauty
fanatics are more concerned
with what spring will bring in
terms of new trends.
LOOK beauty editor SOPHIE
BERESINER runs you through
what’s hot on your cosmetics
shelves for spring/summer –
and how your customers can
get the look
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Dior

C O S M E T I C S
LASHES & LINER
A lashes and liner combo is enough to give a look an edge that’s clean, geometric,
pretty and easy, all at once. It just requires a bit of practise!
On the catwalk
It’s usually one or the other. This season saw a few heavy accents on the liner over
lashes – particularly at Valentino, where eyes were basic and blacker than black.
Lashes were the defining feature at Louis Vuitton with a spiky spider effect, while
Miu Miu had the softest, prettiest flutter I saw. Add them both together and you
got the tough but tender look seen at Anna Sui and Gucci.
In-store
There are a few routes customers can go down for the lashes and liner look,
whether it’s falsies or the best new mascaras; liquid liner or the softer, smudgy kohl
effect; coloured or black.
Clinique High Lengths Mascara – One of the most exciting launches to land
on my desk. This isn’t like any other comb wand mascara I’ve tried, and I’ve tried
many. With one coat lashes are longer, glossier, curlier and spikier, and they stay that
way all day.
Max Factor Lash Extension Effect Mascara – Max Factor has tapped into the
UK’s obsession with longer lashes. Tell customers to skip the two hours in the salon
(not to mention the £100+ price tag) and slick a couple of coats of this on instead. The
long tapered brush and defining formula works like a dream.
Lancôme Artliner – When a new launch goes straight
into my own make-up kit, I know I have to write about it!
This blew me away with its precision tip, super black, glossy
formula and versatility – tell shoppers it looks just as good in
a thin whispy line as a full-on geometric swoosh.
Eylure Naturalites Underlash – There’s a trend for bottom lashes this season. It’s
not quite Twiggy territory, but if customers stick some specialised falsies on their lower
lashes, their eyes will look bigger, prettier and bang on trend. These are the best, most
natural set I’ve found.
At home – tips & tricks
1. Black mascara doesn’t cut it anymore, it’s got to be blacker than black.
Recommend Maybelline Great Lash Mascara in Blackest Black or Bourjois
Volume Glamour Ultra Curl Mascara, which features a deep black shade for
added intensity.
2. For fabulous false lash application, my trick is to cut strip lashes in half. It makes them easier to
apply, gets more wear out of one set and elongates eyes in the most naturally beautiful way. Tell
customers to use half on each eye, in the outer corner only. They’ll be amazed how they can
suddenly apply falsies like a pro.
3. Mastering liquid liner is not easy. Advise customers to sit at a table, looking down into a
compact mirror. This lowers the top lid naturally for an easier view. They should hold one lid taut
and rest their brush-wielding elbow on a table to steady any hand-wobbles. Recommend starting in
the middle of the top lid and in one fluid motion sweeping to the outer corner, flicking out where
the lashes end. They should then gently press the length of the brush flat against the inner corner
to finish the line off.
Safety
first
Would you expect a dentist to use a fresh
pair of gloves for you? Or a doctor to open
a brand new syringe before your jab?
Undoubtedly your answer is yes! So don’t
forget that customers expect the same
level of safety and hygiene from
makeovers and tester products at your
Miu Miu
store – because conjunctivitis or cold sores
spread by contaminated products do not
make for a beautiful look…
Last month, the Safe Beauty Association
was launched to push the message of
health and hygiene within the industry.
Aiming to provide safety education and
establish codes of practice, it also offers
professional services such as public liability
and kit insurance.
For safe beauty in your stores, remember
these tips:
This season
sees a return to
understated glamour.
Forget power hair and
sharp, glossy lips. We
all want to look,
well, nice.
Clean brushes thoroughly after every
customer – or opt for single-use
disposables (available online at
thepromakeupshop.com) – to avoid
cross-contamination.
Don’t ‘double dip’ as it can take germs
from your customer into a product.
Make sure your own hands are clean
by using a hand sanitizer before working
on anyone.
Keep lids on testers so they’re not
exposed to bacteria.
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19

C O S M E T I C S
Rochas
HIGH DEFINITION SKIN
TVs around the country are going high def –
and a knock-on trend has swiftly trickled into
the beauty aisles. Introducing: ‘hyper real,
high def skin’. That’s baby fresh, photo-ready,
flawlessly smooth skin to you and me. Sounds
impossible? Not with what you guys have on
your shelves.
On the catwalk
It’s not about caking on the make-up – skin
should look underdone but dewy, natural
and perfect. A sheer, healthy glow was seen
at Stella McCartney, with just a touch of
blush. At Calvin Klein and Gucci, skin was
glossed to perfection with an almost
futuristic sheen. It was bare faced but
seriously beautified, so those high def
cameras couldn’t pick out a foundation
tidemark if they tried.
In-store
Foundation is essential for high def skin
at home. The key to getting it right is to
choose a shade that matches the natural
skin tone – which is made easier by a host
of new products featuring clever colour
‘adapting’ technology.
Revlon PhotoReady Makeup – With a
broad range of shades, this is truly a next
generation foundation. The formula actually
adapts on the skin to changing light, so it
gives a sort of airbrushed, soft focus effect
from inside to outdoors or day to night.
Absolute genius!
e.l.f. Studio HighDefinition Powder – A
loose powder that creates a soft focus effect
on the skin. Little imperfections and uneven
skin tone are blurred to obscurity – plus the
powder is pretty much invisible, so great over
any foundation. It’s a massive hit in the US,
and I predict a riot in your aisles!
Rimmel
London
Match
Perfect
Foundation
– This adapts
and mimics
skin texture
and tone for
a super
natural
flawless look.
NEW TEXTURES:
THE ANTI-SHINE
Spring/summer 2010 sees the unexpected arrival of texture flexibility.
Matte or glossy are not the only options this season…
On the catwalk
Powder lips at Bottega Veneta and Dolce&Gabbana versus über gloss
at Prada. There was even a top lip matte, bottom lip gloss version at
Rochas – although this one is probably not practical for day to day
wear! And it’s not just lips – nails got in on the action at Chanel. Plain,
old school gloss just doesn’t cut it this season; it’s texture war!
In-store
From texture-changing finishing products to beyond matte nails, this season your
shelves will be offering up enough to keep your customers occupied till next Christmas!
OPI Suede Collection – Six classic OPI shades ‘suedified’. It’s SO much more than
simple matte – they look and feel like suede. These really must be seen to be believed.
Barry M Lip Paint in Palest Lavender – The perfect über matte shade, Barry M
always delivers on-trend catwalk colours, and this season is no different. Powdery
pastel lavender lips are where it’s at.
MAC Lipgelée in Preppy – When it comes to lips, we’ve seen wet-look, shimmer,
pearlescent, vinyl and glitter. But this is a whole new level – like shaking glitter onto
glue in a pre-school picture! Smooth and non-sticky, yet giving a dramatic texture
effect, this will fly off the shelves.
At home – tips & tricks
1. Encourage wary customers to embrace the new wave of technological textures one
step at a time. A dab of glitter gloss in the middle of the lips only will give a modern,
wearable geisha look.
2. If customers are reluctant to swap their favourite nail shade for a new matte texture,
get them to try the new Leighton Denny Double Up Duo in Make it Matter
and Crystal Finish. They can choose either the matte effect or crystal shine topcoat
to update their old polish.
3. Powdery lips must be a chap-free zone. There’s a fine line between flaky and matte.
Suggest customers carry Carmex at all times!
It also contains blue sapphire pigments
for extra special luminosity! If that’s not
high def profile picture worthy, I don’t
know what is!
Vichy Dermablend Foundation
Cream Stick – Even women with
blemishes or severe skin flaws can get
a perfect complexion thanks to this
new stick. Containing double the
pigment level of a traditional
foundation, it
works as a
concealer or allover
foundation
and promises
long-lasting full
coverage without the
mask-like effect.
At home – tips & tricks
1. A little tan goes a long way on camera.
Recommend St Tropez Skin Illuminator
Cream, which was developed for Marios
Schwab’s S/S10 show. This cream gives skin an
iridescent blue tone (trust me, that’s a good
thing!) which makes skin look pearly and
perfect. Subtle and effective!
2. Recommend a light base to get this look –
even the most unblemished skin needs
evening out and perfecting. Remember
colour matching is vital, so send customers
outside with a compact mirror to check
their shade in the most natural light.
3. Don’t be afraid of layering make-up –
just make sure customers aren’t piling it
on in thick layers! Modern make-up is
designed to work as part of a team, so
recommend a base, plus a concealer, plus
a powder to perfect skin tone. Tell
shoppers to build up gradual, light layers
and buff products into the skin with a
brush, rather than letting them sit on
top. It’ll last longer that way too.
Gucci
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An ULTRA FINE AND SOFT
powder for a unique blending quality.
A sophisticated smoky
effect easy to achieve WITH 3
COMPLEMENTARY SHADE
INTENSITIES.
RESULT: created to seduce!
NEW
Smoky Eyes TRIO,
ITS ULTRA FINELY CRUSHED FORMULA
CREATES PERFECT FAIL-PROOF SMOKY EYES!
Model is wearing Smoky Eyes trio in shade no.6 Violet Romantic
www.bourjois.co.uk

S K I N C A R E
SKINCARE
made simple
Skincare has never been more complicated, with
separate products for day, night, eyes and lips, not
to mention serums and wrinkle-fillers. But according
to many experts, we simply don’t need them all,
says JOCELYN BAILEY. So the next time a confused,
budget-restricted customer asks what’s really
necessary, here’s how to streamline her regime…
NOW
SELLING
Trilogy Ultra Hydrating Cream
Perfect for fans of natural skincare, this New Zealand-born
cream blends nutrient-rich active manuka honey with
soothing lavender to help nourish, heal and protect skin.
Certified organic rosehip oil and evening primrose oil, which
are rich in omegas 3 and 6, are also harnessed to help restore
elasticity, lock in moisture and promote healthy skin
rejuvenation, making the cream ideal for dry, dehydrated and
mature complexions.
Witch
It’s a new-look Witch, but the classic skincare line still boasts
formulations harnessing pure witch hazel extract for its naturally
astringent and anti-inflammatory properties. Ideal for all skins –
especially oily and combination – the line promises to help blitz
blemishes, keeping skin clear and refreshed. The Gentle Exfoliating
Face Wash, Oil Control Foaming Face Wash and Cleansing and
Toning Wipes work to cleanse skin, while the Blemish Stick and
Concealer target oil, bacteria and blemishes.
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CLEANSING
Effective cleansing is fundamental to a good skincare
regime, though not all cleansers were created equal.
Some work better than others – but a bigger problem is
that not everyone massages them in properly, and this
makes them less effective, leading to clogged pores,
blackheads and spots.
■ CLEANSING MILKS, CREAMS AND OILS – When
massaged in thoroughly, their oil/fat content ‘sticks’ to
make-up and grime particles, making them easy to wipe
or wash away. However, they may need repeated
application and not everyone has enough patience or
energy, especially at night.
Worth recommending: Origins Clean Energy
Gentle Cleansing Oil; Pond’s Cold Cream;
Simple Kind To Skin Purifying Cleansing
Lotion; Tesco Skin Wisdom Daily Care Gentle
Cleansing Milk.
■ WASH-OFF CLEANSERS – There’s nothing more
satisfying than a good sudsing that leaves the skin
feeling refreshed as well as clean.
Worth recommending: Bourjois Foaming
Cleansing Cream; Dead Sea Spa Magik Black
Mud Soap; Olay Regenerist Precision Cleansing
Cloths; Freederm Sensitive Facial Wash.
■ GADGETS: If your customer is too rushed to massage
in her cleanser properly, there are now some products
that do the work for her.
Worth recommending: The Neutrogena Wave
features a foam-infused, velcro-attached sponge on a
battery-powered unit that vibrates gently against the
skin, effectively massaging grime out of pores in
double-quick time.
THE FUTURE:
Gadgetry could well be the
way forward for time-poor,
technique-poor customers, especially
after the introduction of the Clarisonic,
the skincare equivalent of the Sonicare
sonic toothbrush. But as most customers
won’t want to spend nearly £150 on
cleansing, vibro-massage products
like the Wave are a more
likely new trend.
MOISTURISING
Keeping skin supple and
protected with moisturiser is
the other crucial skincare
step. But it doesn’t need
to be complicated or
pricey. In fact, the
difference in results
between a premium
product and the
thriftiest can be
surprisingly subtle.
Customers should
simply choose their
moisturiser according
to their skin type,
budget and personal
preference in fragrance
and texture.
S K I N C A R E
THE FUTURE:
Futuristic gadgets may develop
here too, particularly home-use laser
therapy machines – but as they currently
cost around £200 to £300, it’s more likely
that simple mechanical products such as
skin-massaging rollerballs, or pressure point
massagers (like L’Oréal Paris Revitalift Pro
Contouring System) will become more
common. Anti-ageing supplements too
could be thrown back into focus following
the launch of Innéov Fermeté from
L’Oréal and Nestlé, which is said
to boast impressive
results.
■ MOISTURISERS: A basic oil-water combination is all the skin needs to
remain lubricated, supple and protected, although many complexions
need richer products in winter, and lighter ones in summer (when they’ll
also need sun protection in the form of SPF15 or higher).
Worth recommending: Johnson’s 24hour Moisture Facial
Moisturiser; SteamCream Multipurpose Cream; Origins Make
A Difference Ultra-Rich Rejuvenating Cream; Trilogy Ultra
Hydrating Cream.
■ ANTI-AGEING PROTECTION: The sun is the single biggest contributor
to premature ageing, so the most crucial ingredient for daytime use is
SPF15 – especially in summer, since it helps prevent future wrinkles.
Worth recommending: Garnier Vital Restore Day SPF15; Tesco
Derma Intensive+ SPF15 Day Cream; Avène Hydrance Optimale
SPF20; Nivea Visage Q10 Plus Day Cream SPF15.
■ ANTI-WRINKLE: When it comes to fighting existing wrinkles and
crepiness, the best ingredients to recommend include retinol or its
cousin, retinyl palmitate, which features in the much-hyped Boots
Protect & Perfect range. Other retinol derivatives feature in many
products, while antioxidants (such as vitamins A, C and E, and green tea)
also promise wrinkle-reversing results.
Worth recommending: RoC Retin-Ox Wrinkle Correxion Daily
Moisturiser; Simple Regeneration Age Resisting Day Cream SPF15;
Vichy Aqualia Antioxidants Hydrating Fluid SPF15.
Sudocrem Skin Care Cream
It made its name as a nappy cream,
but following its staggering
popularity as a secret skincare saviour
for grown-ups, Sudocrem Skin Care
Cream has been launched for adults.
It boasts the same water-repellent
base as the nappy cream, which
protects the skin from irritants.
Designed to treat common skin
problems, from sunburn to blemishes,
Amanda Holden dubbed it her “beauty
bargain for killing spots”.
Mudd Facial Masks
At 99p, it’s the definition of
credit crunch luxury. Mudd
Masks are designed to give
the skin a deep clean, helping
to draw out impurities and
leave skin refreshed. The
Original Mask is made from
clay, which is rich in minerals
that help to extract deeply
embedded dirt and excess
oils. As the creamy mask
dries, it also works to tighten
and tone skin, stimulating
circulation and refreshing
the complexion.
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23

S K I N C A R E
TREATMENTS
Everyone has a different area of specific concern, whether it’s ageing eyes,
smile lines, enlarged pores, sagging, dryness or spots. No single product
treats everything, but unless your customer has the time, budget and
appetite for multi-pampering, it’s seldom necessary to buy a dozen
different ones.
■ TEXTURE & COLOUR: A straightforward facial scrub immediately helps
to improve texture, flakiness, dullness and dryness, whilst
simultaneously clearing pores and revving the circulation for brighter,
more radiant colour. Older, drier skin should be exfoliated only once a
week; younger oily/combination skin twice.
Worth recommending: St Ives Gentle Apricot Scrub; Simple
Kind To Skin Smoothing Facial Scrub; Witch Gentle Exfoliating
Face Wash.
THE FUTURE:
This is an area where we may
see more gadgetry appearing,
ranging from simple rollerball massagers
(Garnier Eye Roll-On) to heat-activated
bacteria-busters for zit zapping
(Zeno Stop) and even home laser
machines. But with such a fractured
market, and prices ranging from £10 to
£100s, there will inevitably be more
attention given to ingredients
than mechanics.
■ EYES & LIPS: Often overlooked, these are areas that can benefit
from a little TLC. Eyes need minimal moisturising since they become
puffy when too much product is applied. Recommend using a light
moisturiser around the brow bones and cheekbones only, allowing the skin
to absorb and spread product to the rest of the eye area. Alternatively, a basic eye cream
(with anti-wrinkle ingredients if that’s a concern) can be beneficial.
For lips, daily moisturiser will do most of the work, but for times when the environment
dehydrates them more than usual, a good lip balm is a worthwhile add-on. Any pesky cold sores
will also need specific treatment.
Worth recommending: Nivea Visage Anti-Wrinkle Q10 Plus Eye Cream; Boots Vitamin E
SPF15 Eye Cream; Blistex Soothing Splash; Burt’s Bees Replenishing Lip Balm with
Pomegranate Oil; Cymex Cream.
■ WRINKLE-FILLING: Good anti-ageing moisturisers should already be doing most of the
work, especially if they contain hyaluronic acid, a natural moisturising agent that swells
on contact with water in the skin for a plumping, ‘filling’ effect, or peptide complexes,
which work to ‘relax’ wrinkles instead. They can be used all over, with an extra ‘dose’
applied to deeper grooves such as nose-to-mouth lines and forehead wrinkles.
Worth recommending: Eucerin Hyaluron-Filler; L’Oréal Paris Collagen Filler
Double Filler; Good Skin Labs Tri-Aktiline Instant Deep Wrinkle Filler; Olay
Regenerist 30 Second Wrinkle Filler (which also features a clever groove-targeting
delivery system).
■ ZIT ZAPPERS: Although nothing works instantly, some products work gratifyingly fast.
First, recommend customers deep clean the skin, blot up excess oil and reduce swelling with a
treatment mask. Next, they should kill bacteria and speed healing with a blemish-basher, then
finally, they should reduce redness using a camouflage that additionally contains calming ingredients.
Worth recommending: Mudd Original Mask; Freederm Gel;
Sudocrem Skin Care Cream; Eucerin DermoPurifyer
Cover Stick; Witch Concealer.
Freederm Sensitive Facial Wash
Specially formulated for sensitive skin that is prone to spots, this gentle foaming wash
is best recommended as part of a regular regime to beat the blemishes. It promises to
penetrate the pores and thoroughly cleanse skin, helping to control excess oil and
fight spots. Advise customers to team it with Freederm Zone Balancing Moisturiser,
adding the spot-fighting Freederm Gel for when blemishes break out.
Cymex
Cold weather can mean cold sores and cracked lips.
Cymex Cream harnesses a triple action healing formula
to soothe the tingling of a cold sore, while also helping to
control infection and relieve cracked lips. Alternatively,
Cymex Ultra is a five day cold sore treatment containing
5 per cent aciclovir to treat the itchy tingle and blisters
brought on by cold sores. The brand recommends
treatment five times a day for five days.
24
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E L E C T R I C A L
B E A U T Y
What’s the
BUZZ?
Help customers beat
their winter blues
with some retail
therapy. LOOK
beauty editor SOPHIE
BERESINER shows
you what’s hot in the
electrical aisles when
it’s c-c-cold outside
POLISH TO
PERFECTION
Although it’s not the most
glamorous of basket fillers, everyone
should have an electric toothbrush in their lives.
In fact, it seems many already do, with just
under half of all rechargeable toothbrush sales
taking place in the three months leading up to
Christmas. If your customers didn’t get one from
Santa, steer them in the right direction now for
super clean teeth, fresher breath and a seriously
sparkling smile in 2010.
Flawless fingernails are also an easy moodbooster,
so point out ‘professional’ at-home
manicure sets for would-be nail technicians.
TOOLS FOR THE JOB:
Oral-B Triumph with SmartGuide 5000 – If the boffins at
NASA did toothbrushes, they might come up with something like
this. With microchips embedded in the head and handle to
monitor brushing activity, and Bluetooth technology to
communicate this information to users via a digital display, there
really is no excuse for bad brushing. It’s like having a dentist in
the room with you every time you brush.
Scholl Professional Manicure & Pedicure Set – With most
parts of the UK veritably drowning in nail bars, it seems we’re
becoming a nation of nail obsessives. This, then, should be on
everyone’s wish list. It’s an electric ‘pen’ with seven
interchangeable heads, including a shaping disc, polishing cone,
and fine and rough grain files. It’s proper pampering to a
professional standard. No excuse for less-than perfect nails then.
Product plug!
Make sure you
promote any
special offers and
price reductions
in-store to encourage
shoppers to splash out!
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WOW HAIR
For perfect winter tresses Zoe Irwin,
Wellaflex Silvikrin style director,
(pictured below) reckons on-trend
up-do’s are the way forward.
TOOLS FOR THE JOB:
Corioliss Slimline Titanium Crimper –
An ideal hair tool for creating this look. It
has variable heat settings, so is suitable for
all hair types, plus the titanium plates mean
no snagging on the hair and easy crimping
with one press.
Sassoon Solutions S-Curl – The perfect
lazy-girl’s tool for creating foolproof
tousled waves. Where tongs make perfect
ringlets, and can be a little time consuming
and tricky, these ‘S’ shaped plates just clamp
onto sections of hair to make large, even
waves – a bit like a giant crimper (but no
80s effect here)!
Sassoon style experts recommend adding
volume by backcombing roots with a pin
E L E C T R I C A L B E A U T Y
“Crimping is a quick way to add essential tail comb before using the S-Curl. For a
texture and glam up a simple do,” she says. stylishly scruffy and texturised finish,
“Crimp sections of hair sparingly, then tie customers can also gently backcomb their
hair into a low ponytail. Twist this in an waves, then spritz with hairspray.
upward motion securing to the head with Mark Hill Salon Professional Style &
grips. Use Wellaflex Silvikrin Shiny Hold Shine Raw Power Dryer – A supereffective
salon-style dryer with Hairspray to hold the effect.”
ionic
technology. For those not quite in the
know, this means shine enhancing, so
perfect for a sparkling finish, even when it’s
dull and flat outside! You also get both a
straightening and volumising nozzle for
foolproof styling, while the zebra and
leopard skin designs make this a hot
contender for any ‘Most Stylish on the
Shelf’ awards too!
Limited Edition ghd Precious – Surely
the most lusted-after girly must-have there
is. With a black and silver baroque effect
ghd IV Styler, a travel hairdryer and a
heat-resistant roll bag to carry them in, it’s
seriously box-ticking. And try as I might, I
still can't find a set of irons to out-do these
classics. It’s hair perfecting eye candy – a
winter blues no-brainer!
MEN’S SHAVERS
Men love gadgets – so you can guarantee that electrical
grooming wizardry will go down well with the male
customers. Whether they keep their chops super-smooth
or stylishly stubbled, there’s something for everyone.
TOOLS FOR THE JOB:
Braun PocketGo Shaver – If there’s such a thing as a
cute shaver, this is it. Its dinky design is perfect for men on
the go; it runs on two AA batteries (which
means it’s travel-friendly); it can be cleaned
with good old tap water run over
the head, and it has SmartFoil
technology – which basically means
it gets all the hairs growing in all
different directions.
Philips Nivea for Men Shaver – A
smart collaboration if ever there was
one, this rechargeable electric shaver
automatically dispenses Nivea shaving
conditioner so guys get nourished skin
during and after the shave. It’s also
waterproof, so works in the shower, and
HAIR REMOVAL
With so many new launches in the fuzz-free sector, there really is no
excuse for stubble. Make sure your customers are LBD-ready at all times
with long-lasting hair-free skin.
TOOLS FOR THE JOB:
Veet Touchably Smooth Mains Rechargeable Epilator – I am a
resolute ambassador for the epilator. Forget expensive waxing, stubbly
shaving and annoying tweezing. This gadget ensures smooth skin that
lasts for ages – and it’ll catch even short hairs with its two precision
heads, so there’s no need to ‘grow’ hair beforehand. Admittedly, it is a
little eye-watering first time around, but make sure customers stick
with it. The cycle of hair growth means it’s never as painful as the first
time. This one also comes with a pre-epilation comfort spray to make
the whole thing even kinder to skin. Genius.
Bliss Philips Bikini Perfect Deluxe – Another excellent
collaboration. Spa favourite Bliss, and electrical supremo Philips
thought up this lady-perfecting kit, because hey, what girl doesn’t want
hair to be perfect ‘down-there’? This gadget has six attachments
including a micro-shaver to clean up edges, a graded trimmer for neat
to ultra-neat finishes and a micro trimmer that can even be used for
brows. Oh and it works in and out of the
shower. And yes, boyfriends will
appreciate the results too...!
the Flex Tracker function tracks all the
awkward bits of the face for what Philips
promises is a seriously close, irritation-free shave.
BaByliss Pro Forfex Professional Trimmer – Every
boy’s must-have, clippers aren’t just on Craig David’s
shopping list! This one is designed for maximum comfort
and versatility. So yes, it does that eye-wateringly perfect
designer goatee, but it can also do run-of-the-mill beard
trimming and all-over head shaving.
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27

S O C I A L
DIARY
BEAUTY
W E B R I N G Y O U T H I S M O N T H ’ S E V E N T S & L A U N C H E S
Pictures courtesy: Piers Golden Photography
ANDREW COLLINGE
CELEBRATES 100
YEARS IN HAIRCARE
Celebrity snipper Andrew Collinge invited
beauty writers to raise a glass of Champagne
and help him celebrate 100 years of
hairdressing by the Collinges (going back
through his father and grandfather). Using
four models, he demonstrated some of the
best styles of the century, before introducing
the latest products in his Andrew Collinge
haircare range.
Beauty Mag editor Cara Whitehouse (left) toasts a century
of Collinge hairdressing with a glass of Champagne!
Andrew perfects the look for his ‘modern’ model
The 1940s Rita Hayworth look is brought back to life
Andrew Collinge (right) and his product and styling team take some time out from the launch to pose for a pic
TRENDY EVENT
FOR MAYBELLINE
Beauty Mag freelancer Ateh Jewel (middle right) catches
up with the Maybelline New York team at the event
It was all about hot new looks for
spring/summer at Maybelline New York’s
latest press do. From the brand’s new
The Falsies mascara to on-trend lip
colours, journalists checked out the new
products and styles set to hit your stores!
Maybelline makes sure guests will be comfy at the launch!
The Falsies mascara takes centre stage for the brand
The ‘selfish’ bus revs its engine to begin a tour of the UK
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S O C I A L
PURE STYLE FOR DKNY LAUNCH
Where better than London’s Vanilla club to host the launch of DKNY’s new vanilla-based
fragrance, PureDKNY?! Beauty journalists sipped cocktails and spritzed the new scent, before
hearing about Donna Karan’s charitable work with CARE, empowering women in Uganda and
educating them on the importance of saving and investing money.
L-R: Sheena Appadoo (DKNY) with Handbag.com’s Katie
Corcoran and Bridget March of Cosmopolitan.co.uk
The 1960s Brigitte Bardot style gets its finishing touches
Smile! Journalists strike their purest pose for the camera
CLINIQUE
GETS CLINICAL
The vanilla infused fragrance is purity personified
Journalists battled their way through
London’s January snow to get the lowdown
on Clinique’s latest scientific breakthrough.
The brand’s international research and
product development experts presented its
new ‘prescription strength’ product, Even
Better Clinical Dark Spot Corrector, while
staff at the event helped guests warm up
with a plentiful supply of coffee!
The 1920s makes a comeback with a Louise Brooks-style bob
Guests mingle at the bar, but are they talking scents?!
ALL ABOARD THE ‘SELFISH’ BUS!
Radox invited Beauty Mag for a tour of its double-decker ‘Selfish
Sanctuary’ bus before it began a tour of the UK, encouraging mums
to indulge in some selfish behaviour. Mums could win a Selfish
Sanctuary experience for them and four friends by joining the Radox
group on Facebook. The bus goes directly to winners’ homes, where
beauty therapists onboard offer luxurious spa treatments.
Ask the experts! (L-R) Clinique’s Dr Paolo Giacomoni,
Debbie D’Aquino and Dr Daniel Yarosh at the event
A beauty therapist onboard treats a passenger to a manicure
The chill out sofa is an area for friends to relax together
Even Better: the latest high-tech launch from Clinique
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29

E X C L U S I V E C T P A C O L U M N
By Association
Are chemicals in cosmetics a cause for concern? Dr Chris Flower,
director-general of the CTPA, provides some facts about the
safety of the chemicals in everyday products
Arecent story in the media
reported that the average
woman puts over 500
chemicals on her face each
day; what it failed to mention was that at
the end of the day, the average woman
washes them off again. However, I
recognise some people may feel
concerned about these numbers, so would
like to provide some additional, and
hopefully reassuring, facts about chemicals
that did not make the headlines.
SAFETY, NOT NUMBERS
The number of chemicals mentioned in
the story was said to be over 500. I have
no idea whether this is true or not – in all
likelihood, neither have the researchers. A
number of cosmetic products were simply
chosen, the number of ingredients in each
counted and then multiplied by the
number of different products a selection
of women said they used. This might be
considered extrapolation by some;
guesswork by others.
Regardless, the exact numbers of
chemicals we are exposed to is not
important. In fact, everything is a
‘chemical’, whether natural or man-made.
(To find out more about this, visit the
CTPA website www.thefactsabout.co.uk
where a new section entitled The Facts
About Chemicals contains comments
from, amongst others, the Royal Society of
Chemistry). The important issue is whether
these chemicals are doing harm or not.
Going back to numbers though, in
actual fact, we consume thousands of
chemicals in a day. Most of these come
through our food and drink as well as the
air we breathe. They get into our bodies
because the stomach and gut are
specifically designed to aid the absorption
of foods, while our lungs aid absorption
from the air.
A simple cup of coffee contains at least
200 different chemicals and these will vary
depending on the source of the beans and
the way the coffee itself was made – and
that is before you add milk and sugar, or
lemon in my case. Even a lemon contains
hundreds if not thousands of chemicals, as
do all the fruits and vegetables we eat
without a second thought.
TOXIC CLAIMS
One of the concerns expressed in the
media story was that chemicals from
cosmetics might be absorbed into our
bodies and build up over time to produce
dire consequences. This is simply a popular
myth. Our skin is a very efficient barrier
and very little can get in through it. For
example, water is one of the smallest of
chemicals, yet skin is an effective barrier to
it. If you are thirsty before taking a bath,
you will still be thirsty afterwards. If skin
was as permeable as some imply, simply
being in contact with all that water should
allow sufficient in to quench your thirst.
But of course that cannot happen.
However, the skin is not a perfect
barrier. Some chemicals are able to
penetrate to a greater or lesser degree.
But we should not worry about this. Our
bodies have developed remarkably
efficient mechanisms for dealing with
chemicals from all sources including our
food and drink. There are specialised
enzymes that break down unwanted
chemicals into harmless forms that can be
excreted. So, stories of a ‘toxic chemical
build-up’ are just not true.
Take this everyday example as an
illustration: for a headache, you can take a
couple of paracetamol tablets. The
headache will go, but you are not
protected from future headaches because
your body breaks the paracetamol down
and removes it from your system. It does
not stay or build up in the body. If you get
another headache, you will need to take
more tablets.
SAFETY MATTERS
The cosmetic industry puts consumer
safety as its top priority. Companies have a
legal obligation to ensure only safe
cosmetics are marketed and each one
must undergo safety assessments by a
qualified professional before being sold.
Companies also recognise the moral
obligation to ensure safety, but it is simple
business logic too: no company can be
successful if its products are not safe.
So what would I say to anyone worried
by media stories about ‘chemical
cosmetics’? Absolutely everything is made
up of chemicals, so it isn’t that alarming
that women supposedly apply 500 a day
to their faces – and knowing that the
body excretes or blocks out those
chemicals it doesn’t want or need would
suggest that ‘chemicals’ in our everyday
products really aren’t a cause for concern.
The CTPA represents the UK cosmetic, toiletry and perfumery industry. To find out more about
the safety of the chemicals in cosmetics and toiletries visit www.thefactsabout.co.uk.
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