MEDIA INFORMATION - Schiff & Hafen

MEDIA INFORMATION
2010
DVV Media Group GmbH
Nordkanalstraße 36 • D-20097 Hamburg
DVV Media Group

DVV Media Group GmbH
Nordkanalstraße 36 • D-20097 Hamburg
DVV Media Group

Your publishing partner
Florian Visser (Advertising Director)
Tel: +49 40 2 3714-1 17
E-mail: florian.visser@dvvmedia.com
Ilkay Gülgün (Advertising Sales)
Tel: +49 40 2 3714-3 02
E-Mail: ilkay.guelguen@dvvmedia.com
Lars Groothoff (Technical Department)
Tel: +49 40 2 3714-1 26
E-Mail: lars.groothoff@dvvmedia.com
01|10
Antriebs- und Manövriertechnik:
Neue Antriebskonzepte 34
OMNE 2010 76
Offshore- und Meerestechnik-
Maritimer Umweltschutz:
Green Ships 134
213x181_2007_V2 15.06.2007 11:16 Uhr Seite 1
www.meyerwerft.de
Contents
Representatives
1 Editorial profile/publisher
2 Advertisement rates
3 Special advertising forms/job advertisement
4 Buyer's Guide
5 Schedule and subject plan
6 Analysis of volume and editorial contents
7 Analysis of circulation and business sector
8 SMM Daily News advertisement
9 Crossmedia package
10 Online rate card
Germany
Austria/Switzerland
Friedemann Stehr
Homberger Str. 116a
D-36251 Bad Hersfeld
Tel: +49 66 21 96 82 93-0
Telefax: +49 66 21 96 82 93-3
E-Mail: fs@friedemann-stehr.de
Scandinavia
ÖRN MARKETING AB
Roland Persson
P.O. Box 184
SE-27124 Ystad
Tel: +46 4 11 1 84 00
Fax: +46 4 11 1 05 31
E-Mail: marine.marketing@orn.nu
Netherlands / Belgium/ Romania
Peter Niemantsverdriet
Parallelweg Zuid 131
NL-2914 LE
Nieuwerkerk aan de Ijssel
Tel: +31 (0) 180 313 448
E-Mail: p.m.c.niemantsverdriet@
casema.nl
UK/Ireland
UK Transport Press Ltd.
Bernard Steel
Bank House High Street Cuckfield
GB-West Sussex RH17 5EN
Tel: +44 14 44 41 42 93
Fax: +44 14 44 41 42 93
E-Mail: bernardsteel@uktpl.com
Poland/Eastern Europe
PROMARE Sp. Z.o.o.
Wladyslaw Jaszowski
Przebendowskich 29/3
PL-81-526 Gdynia
Tel: +48 58 6 64 98 47
Fax: +48 58 6 64 90 69
E-Mail: promare@promare.com.pl
China
Ship Engineering
Editorial & Publishing House
Mr. Tian Liqun
No. 851 Zhong Shan Nan Er Road
CN-Shanghai 200032
Tel: +86 21 64 45 63 91
Fax: +86 21 54 59 57 66
E-Mail: ad@maee-epo.com
France
Janie Durand
13, rue du Général Pershing
F 78000 Versailles
Tel.: +33 (0) 1 39 43 39 98
Fax: +33 (0) 6 11 72 90 19
E-Mail: durand.janie@wanadoo.fr
USA/Canada
The Maritim Executive Corp.
Brett Keil
3200 South Andrews Avenue
Suite 100
Fort Lauderdale, FL 33316, USA
Telephone: +1 95 48 48 99 55
Telefax: +1 95 48 48 99 48
E-Mail: brett.keil@dvvmedia.com

1
Editorial profile/publisher 2010
effective from January 1st, 2010
Audited circulation
Total circulation
6,386 Copies (IVW III/09)
Paid circulation
5,452 Copies
1 Editorial Profile:
Technical publication on shipping, shipbuilding, marine
engineering, supply industries, navigation, ship management,
ship finance, ship theory, offshore technology, port engineering,
container traffic, marine technology. New Ships-description
of inter national newbuildings.
2 Membership:
Media-Datenbank Deutsche Fachpresse
IVW – Informationsgemeinschaft zur Feststellung der
Verbreitung von Werbeträgern e.V.
3 Official Organ:
a) Verband Dt. Kapitäne und Schiffsoffiziere e.V. (VDKS)
b) Gesellschaft für Maritime Technik e.V. (GMT)
c) Schiffbautechnische Gesellschaft e.V. (STG)
d) Center of Maritime Technologies e.V. (CMT)
Forum for:
a) Verband für Schiffbau und Meerestechnik e.V. (VSM)
b) VDMA Arbeitsgemeinschaft Schiffbau- und Offshore-
Zuliefererindustrie
4 Publisher:
DVV Media Group GmbH, Hamburg
5 Editorial Department:
Dr. Silke Sadowski (Editor-in-Chief)
Tel.: (040) 23714-1 43 • E-Mail: silke.sadowski@dvvmedia.com
Beate Herrmann
Tel.: (040) 23714-3 02 • E-Mail: beate.herrmann@dvvmedia.com
6 Advertisements:
Florian Visser (Advertising Director)
Tel.: +49 40 23714-1 17 • E-Mail: florian.visser@dvvmedia.com
Ilkay Gülgün (Advertising Sales)
Tel.: +49 40 23714-3 02 • E-Mail: ilkay.guelguen@dvvmedia.com
Lars Groothoff (Technical Department)
Tel.: +49 40 23714-1 26 • E-Mail: lars.groothoff@dvvmedia.com
7 Volume: 62nd year of publication 2010
Frequency: monthly
8 Publishing company: DVV Media Group GmbH, Hamburg
Postal address: P.O. Box 10 16 09, D-20010 Hamburg
Company address: Nordkanalstr. 36, D-20097 Hamburg
Tel: +49 40 23714-02
Fax: +49 40 23714-236
9 Publishing/editorial programme: Content 5
10 Subscription rate:
Germany € 184 (incl. postal charge, plus tax)
Annual subscription other countries € 226 (plus postal charge)
Single copy € 17,50 (incl. tax).
11 ISSN No.: 0938-1643

2a
Advertisement
rate card no. 56
effective from January 1st, 2010
Specialisation
Shipbuilding/marine equipment
suppliers Mechanical/electrical
engineering
Port equipment/Marine business
Offshore/ocean technology
Audited circulation
Total circulation
6,386 Copies (IVW III/09)
Paid circulation
5,452 Copies
1 Magazine size: 210 mm width, 297 mm height, DIN A 4
2 Page size: 183 mm width, 251 mm height
Column number: 3 columns, column width: 58 mm
4 columns, column width: 42 mm
3 Printing and binding, reprographic data: Offset printing,
adhesive binding. For drawings, semi-finished material or
slides, the additional reproduction costs will be added to the
invoice. Preferably e-mail eps., pdf. or tif. data.
4 Publication schedules:
Publication:
Monthly, 12 issues per year
Publication schedule: Beginning of month,
Advertising deadline: See editorial programme
5 Publisher:
DVV Media Group GmbH, Hamburg
Company address: Nordkanalstraße 36, D-20097 Hamburg
Postal address: P.O. Box 10 16 09, D-20010 Hamburg
Advertisement departement:
Tel: +49 40 2 37 14-1 17
Fax: +49 40 2 37 14-2 36
6 Terms of payment: Payment due immediately on receipt of
invoice, plus VAT, net without deductions. VAT identification
number: DE 118619873
Bank:
Deutsche Bank AG Account no. 020 14 26 (Sort code 200 700
00) IBAN DE 83 2007 000 0020 142600; BIC (Swift) DEUTDEHH
7 Printing material formats for bleed advertisements:
1/1 page 216 x 303 mm
1/2 page width 216 x 146 mm
1/2 page height 105 x 303 mm
1/3 page width 216 x 104 mm
1/3 page height 74 x 303 mm
8 Format surcharge:
Bleed advertisement
9 Surcharges for special positions:
Cover 2, 3 and 4
10% surcharge
10% on basic price

2b
Advertisement
rate card no. 56
effective from January 1st, 2010
Specialisation
Shipbuilding/marine equipment
supplies Mechanical/electrical
engeneering
Port equipment/Marine business
Offshore/ocean technology
Audited circulation
Total circulation
6,386 copies (IVW III/09)
Paid circulation
5,452 copies
10 Advertisement sizes and rates (4C): (width x height mm)
213 x 185mm
Front page
(incl. bleed)
basic price 4C
€ 5,125,-
183 x 251mm
1/1 page
basic price 4C
€ 4,100,-
120 x 188mm
Juniorpage
basic price 4C
€ 2,360,-
183 x 125mm
1/2 page width
basic price 4C
€ 2,360,-
89 x 251mm
1/2 page height
basic price 4C
€ 2,360,-
183 x 83mm
1/3 page width
basic price 4C
€ 1,675,-
58 x 251mm
1/3 page height
basic price 4C
€ 1,675,-
183 x 63mm
1/4 page width
basic price 4C
€ 1,330,-
89 x 125mm
1/4 page height
basic price 4C
€ 1,330,-
120 x 90mm
1/4 page height
2 columns
basic price 4C
€ 1,330,-
183 x 30mm
1/8 page width
basic price 4C
€ 740,-
89 x 63mm
1/8 page height
basic price 4C
€ 740,-
All rates plus VAT
4C millimetre rate, single column (58 mm)
for classified ads € 8.22
11 b/w advertisement and special colour:
per special colour (from HKS/Pantone) 450
b/w advertisement*
35% discount on 4C rate
*All rates for fixed advertisement sizes include 4C Printing in CMYK. b/w bookings will
be calculated with a 35% discount to the 4C rate. Job vacancy advertisements in our
careers & personnel category can be booked only in full colour.
12 Discounts:
for bookings within 12 months
Frequency discount
Frequency/forthcoming
%
Volume discount
Number of pages
3 insertions 5 3 pages 10
6 insertions 10 6 pages 15
More than 9 insertions 15 More than 9 pages 20
Surcharges, bleed, loose inserts, technical further costs do not qualify for discount.
Terms and conditions are given at the website: www.schiffundhafen.de/agb
%

3
Special advertising forms/
job advertisement
effective from January 1st, 2010
Audited circulation
Total circulation
6,386 copies (IVW III/09)
Paid circulation
5,452 copies
13 Bound inserts:*
2 pages 4 pages 6 pages 8 pages
€ 2,870 € 4,305 € 5,740 € 7,175
For discounts see volume discount list. One page = one advertisement page.
Please deliver bound insert in untrimmed format of
216mm width and 303mm height (four pages and more should be folded). If
the insert overlaps from the pages of the magazine on two corners, the German
Post Office will levy an additional postal charge. Number of inserts given on
application.
14 Loose inserts:* size 205 x 290mm
Up to 25 g.p. % € 350 per thousands. Number of inserts given on application. Per
additional 5 g.p. % € 30.
15 Postcards attached to page:* per thousand € 230
The German Post Office will levy an additional charge for postcard or samples of
goods attanched to an advertisment. Number of postcards/samples of goods given
on application.
16 Delivery address for bound inserts, loose inserts
and postcards:
Stürtz GmbH,
Alfred-Nobel-Straße 33, D-97080 Würzburg
(Mark consignment note: For “Schiff & Hafen” – No. …)
Special requirements (CD-ROM, fold forms) on inquiry
17 Job advertisement – careers & personnel pages:
If you need to undertake effective recruiting in the maritime business, then
Schiff&Hafen is exactly the right publication for you! Over 6,300 readers use
Schiff&Hafen every month to inform themselves about the latest national and
international trends.
Career planning every month
The specialist pages on Careers & Personnel Management offer
professionally researched and comprehensive information on:
XX Advanced personnel training
XX Career planning
XX Universities and addresses
XX Trends & developments in the maritime jobs market
XX Recruiting personnel, training of young personnel.
Formats & prices
(incl. 4C-print and 6 week online combi on www.schiffundhafen.de and www.THB.info!)
183 x 251mm
1/1 page width
basic price 4C
€ 2,900
183 x 125mm
1/2 page width
basic price 4C
€ 1,700
183 x 63mm
1/4 page width
basic price 4C
€ 950
89x125mm
1/4 page height
basic price 4C
€ 950
Situation vacant per mm (single column, 58mm width, 4C) € 6,00
Situation wanted per mm (single column, 58mm width, 4C) € 3,00
Box number charge € 15,00
18 Job advertising online:
Only possible in connection with a print booking! Your job
advertisement will be displayed for six weeks on our website
www.schiffundhafen.de, www.shipandoffshore.net and
www.THB.info.
* Please ask the publishing house for further details and technical dates.

4
Buyer's Guide
effective from January 1st, 2010
The Buyer’s Guide provides a market overview and an index of supply
sources. It is clearly organised according to key words. Every entry
in the Buyer’s Guide includes your company logo (4 colour), address
and communications data plus a concise description of product or
services offered.
Target
regions
Issues
Price per entry per issue:
Europe International Select
Germany/
Central Europe
Worldwide Vietnam, China
January – –
– February February/Vietnam
April April –
June June June/China
– August –
September – –
– October –
November – November/China
– December –
Size I Size II
H 30/B 58mm H 40/B 58mm
1 Keyword € 90,– € 120,–
2 Keywords each € 85,– each € 115,–
3 Keywords each € 80,– each € 110,–
4 Keywords each € 75,– each € 105,–
5 Keywords each € 70,– each € 100,–
from 6 Keywords each € 65,– each € 95,–
Time span and discounts:
The minimum time span for
your booking is one year in
one target region! Each target
region can be booked individually.
For bookings in several
regions, we offer the following
rebate off the total price:
Two target regions/year: 10%
Three target regions/year: 20%
Online: In addition to the printed issues, the Buyer's Guide is also provided
online. The premium online entry, including an active link, logo and e-mail
is free of charge for all customers of the Buyer’s Guide print. issue.
You can advertise in these categories:
1 Shipyards
Werften
2
Propulsion systems
Antriebsanlagen
3
Engine components
Motorenkomponenten
4
Corrosion protection
Korrosionsschutz
5
Ships´ equipment
Schiffsausrüstung
Hydraulic & pneumatic equipment
6
Hydraulik & Pneumatik
7
On-board
8
Measurement
9
Navigation
networks
Bordnetze
and control
devices
Mess- und Regeltechnik
& communications
Navigation & Kommunikation
10
11
12
13
14
15
16
17
Ship´s operation systems
Schiffsführungssysteme
Hệ thống điều khiển tàu
Deck equipment
Decksausrüstung
Construction & consulting
Konstruktion & Consulting
Cargo handling technology
Umschlagtechnik
Kỹ thuật vận hành hàng hóa
Alarm and safety equipment
Warn- und Sicherheitsausrüstung
Port construction
Hafenbau
Offshore & ocean technology
Offshore&Meerestechnik
Offshore + và công nghệ hải dương
Maritime services
Maritime Dienstleistungen
Dịch vụ hàng hải
18 Information
Buyer´s Guide

5
Schedule and subject plan 2010
effective from January 1st 2010
audited Circulation
Total circulation
6.386 Copies (IVW III/09)
Paid circulation
5.452 Copies
Issue Dates Themes
Trade fairs/exhibitions with
extra distribution
1/2010
January
Order deadline
Dec. 4th 2010
Copy deadline:
Dec. 11th 2010
Year opening edition 2010: The situation of shipping, shipbuilding and ports in Germany
Maritime environmental protection
Corrosion protection, Ship´s paint & surface coating technology
Port construction Ships & cargo handling
2/2010
February
Order deadline:
Jan 4th 2010
Copy deadline:
Jan 8th 2010
Report: German Shipyards 2010, deliveries in 2009 and current order book
Navigation & communications
Electric engineering & on-board networks
Classification & Consulting
3/2010
March
Order deadline:
Feb 5th 2010
Copy deadline:
Feb 12th 2010
Propulsion & manoeuvering technology
Shipbuilding & technology: Cruise ships and yachts
Piping systems
Seatrade Cruise Shipping
Convention
Miami, USA (March 15th-19th 2010)
Vietship
Hanoi, Vietnam (March 17th-19th 2010)
Asia Pacific
Singapore (March 24th-26th 2010)
4/2010
April
Order deadline:
March 5th 2010
Copy deadline:
March 12th 2010
Technology on shipyards
Ship design & construction
Automation, measurement & control technology
5/2010
May
Order deadline:
April 2nd 2010
Copy deadline:
April 9th 2010
Navigation & communications
Safety & security
Offshore & ocean technology
Shipbuilding & technology: RoRo & ferries
Baltic Future
Rostock, Germany
(May 4th-6th 2010)
RORO
Bremen, Germany
(May 18th-20th 2010)

6/2010
June
Order deadline:
May 14th 2010
Copy deadline:
May 7th2010
Official CIMAC Conference Supplement (exclusive in Schiff&Hafen and Ship & Offshore)
Propulsion & manoeuvring technology
Maritime environmental protection
Corrosion protection, ship´s paint & surface coating technology
Shiprepair & conversion
Posidonia
Athens, Greece
(June 7th-11th 2010)
CIMAC World Congress
Bergen, Norway (June 14th-17th 2010)
7/2010
July
Order deadline:
June 4th 2010
Copy deadline:
June 11th 2010
Electrical engineering & on-board networks
Deck equipment & cargo security
Shipbuilding & technology: Small ships
8/2010
August
Order deadline:
July 2nd 2010
Copy deadline:
July 9th 2010
Propulsion & manoeuvring technology
Offshore & ocean technology
RIO OIL & GAS
Rio de Janeiro, Brazil
(September 13th-16th 2010)
9/2010
September
Order deadline:
July 30th2010
Copy deadline:
Aug. 6th 2010
SMM Edition with exhibition preview´s
Special: Greenship
SMM 2010
Hamburg, Germany
(September 7th-10th 2010)
Husum Wind Energy 2010
Husum, Germany
(September 21st-25th 2010)
10/2010
October
Order deadline:
Sept. 3rd 2010
Copy deadline:
Sept. 10th 2010
Technology for shipyards
Ship design & construction
Automation, measurement & control technology
Shipbuilding & technology: Naval ships
Port construction & cargo handling
Euronaval 2010
Paris, France
(October 25th-29th 2010)
11/2010
November
Order deadline:
Oct. 1st 2010
Copy deadline:
Oct. 8th 2010
Shipbuilding in Asia
Navigation & communications
Research & development
Shipbuilding & technology: Cruis ships and yachts
Shiport China
Dalian, China
(November 2nd-5th 2010)
STG annual conference
12/2010
December
Order deadline:
Nov. 5th 2010
Copy deadline:
Nov. 12th2010
MEX: Marine Engine Index
Propulsion & manoeuvring technology
Shipbuilding & technology: Special ships
Finance & insurance

6
Analysis of volume and
editorial contents
effective from January 1st 2010
Audited circulation
Total circulation
6,386 copies (IVW III/09)
Paid circulation
5,452 copies
1 Circulation: IVW audited Circulation
2 Analysis of circulation:
(IVW III / 09)
Number of copies printed: 6,683
Total circulation:
of which outside Germany:
Paid circulation:
of which outside Germany:
Subscribed copies:
Association membership copies:
Other sales:
Individual sales:
6,386
423
5,452
294
3,032
1,916
2,421
–
Free circulation: 934
Remaining copies, voucher copies: 297
3 Geographical Analysis of Distribution:
Area
Share of total circulation
Germany 93% 5,963 copies
Foreign countries 7% 423 copies
4 Analysis of volume 2008: 12 issues
Size of publication: DIN A4
Total number of pages: 1,428 pages (100.0%)
Advertisements 2008
418 pages (29.3%)
Bound-in Inserts
3 pages (0.2%)
Job vacancies
29 pages (2.0%)
Publishers advertisements
18 pages (1.3%)
5 Analysis of editorial content 2008:
Size of publication: 996 pages (100.0%)
Editorial
996 pages (69.7%)
Offshore / Ocean technology
79 pages (7.9%)
Engineering / Electrical engineering
157 pages (15.8%)
Shipbuilding
351 pages (35.2%)
Shipmanagement
74 pages (7.4%)
Port Engineering / Waterways
54 pages (5.4%)
Capital & Finance
33 pages (3.3%)
Others
25 pages (2.5%)
Shipping
(Shipping Companies and Maritime Sector)
178 pages (17.9%)
Research / Development
45 pages (4.5%)

7
Analysis of circulation
and business sector
effective from January 1st, 2010
Audited circulation
Total circulation
6,386 copies (IVW III/09)
Paid circulation
5,452 copies
6 Sector/Economic areas/Specialisation/Professional groups
According to readership groups
based on classification code numbers
Share of actual
circulated copies
% Copies
Actually circulated copies 100.0 6,386
Shipbuilding and marine equipment suppliers 54.2 3,461
Key target groups
Associations / organisations
2.8%
Science / research
2.8%
Shipping economy/ports/
port operators
11.1%
Offshore / marine technology
3.9%
Others
1.0%
Shipbuilding and
marine equipment suppliers
54.2%
Engineering 32.9 1,139
Shipbuilding 43.8 1,516
Electrical engineering, precision engineering, optics 23.3 806
Shipping 24.2 1,545
Deepsea and coastal shipping 73.4 1,134
Inland waterways (shipping companies) 26.6 411
Shipping sector 5.4 345
Ports/port operators 5.7 364
Offshore/ocean technologies 3.9 249
Science/research 2.8 179
Associations/organisations 2.8 179
Others 1.0 64
Shipowners & Shipping
24.2%
Advertise in the place
where decisions are made ...
The German merchant fleet comes third in the world rankings of fleets listed by the
nationality of their owners! Many of the decision-makers ordering ships and ship's
equipment are based in Germany and read Schiff&Hafen.
Country Fleet gt m tdw m Share of gt
Japan 3,620 120.2 171.9 15.3%
Greece 3,003 101.7 170.5 13.0%
Germany 3,473 76.3 104.4 9.7%
China 3,163 58.0 91.3 7.4%
Norway 1,533 33.2 47.6 4.2%
USA 978 32.8 35.4 4.2%
South Korea 1,155 29.0 46.5 3.7%
Denmark 838 25.1 32.3 3.2%
Hong Kong 668 22.4 35.1 2.9%
Taiwan 631 20.3 30.6 2.6%
Others 17,713 265.1 398.4 33.8%
Total 36,775 784.1 1,164.0 100.0%
Quelle: VDR, Verband Deutscher Reeder, Daten der deutschen Seefahrt
Stand: 31.12.2008
Result:
German ship owners are important customers for new merchant vessels
worldwide.

I n a s s o c i a t i o n w i t h
Topic of the Day:
Participants:
more on page 3
SMM DAILY NEWS | WHAT‘S UP IN HAMBURG
INFOTAINMENT:
China Time 2008
EATING OUT:
Friesenkeller
Hamburg is the most important
location for Chinese com-
laidback, Hanseatic atmosphere
North German cooking in a
panies in Europe. Over 450 in the heart of the city close to
Chinese firms are based in the imposing city hall, embedded
in the historic Alster Ar-
Hamburg, believed to be more
than in any other European cades, with a view over the Alster
country. As part of its continuing
China initiative, the city Here you will find typical north
canals: This is the Friesenkeller.
of Hamburg stages the China German fish and meat dishes.
Time annually, which this year Visitors from abroad can have
takes place between 12 to 27 some great fun trying out dishes
September. Over 200 events they may never have heard of
are included in the programme like pears, beans and pork, labskaus
with rollmops and gher-
covering subjects ranging from
business, the environment, kins or red fruit compot. A table
politics and law to society reservation is recommended:
culture, lifestyle, science and
sport. Something is offered Friesenkeller
for everyone. A comprehensive
programme of events Ecke Alsterarkarden
Am Jungfernstieg 7
can be found in the Internet: 20354 Hamburg
Tel. +49-(0)40-35760620,
www.chinatimehamburg.de www.friesenkeller.de
ENTERTAINMENT:
Cotton Club
Live music every day is the motto
for the Cotton Club. This the
oldest jazz club in Hamburg
Ejector technology for
and has achieved fame well beyond
the city. In July next year, delivery programme SMM for DAILY the NEWS | FERRY DESIGN
Hannover AG presents its
the Cotton Club celebrates its shipbuilding industry, which
50th anniversary and must be has been expanded in several
about the only European jazz sectors. Now ejectors with lateral
motive flow connections
cellar which has presented live
music from jazz bands almost are also available in smaller
every day for such a long time. sizes. JIS-flanges can be supplied
faster due to improved Körting: 135 years of ejector
Many German bands have
started their careers in the club stock keeping. And the final experience.
and many of the international inspection becomes easier by
jazz greats regularly take up the a standardized procedure that pump and then constantly
offer to play at the club. And is ready to be agreed with Germanischer
Lloyd. Each ejector fluid dynamics. A further step
developed its expertise in
only a few metres away from
the club you will find the Großneumarkt,
a marketplace sur-
the regulations of worldwide velopment of many types of
is designed in accordance with within a few years was the derounded
by many lively bars, classification companies for ejectors now well known. The
pubs and restaurants.
shipbuilding- and offshore wide programme range offered
today is aimed to supply
industry including GL, LR,
Cotton Club
ABS and DNV. Each ejector products with high efficiency
Alter Steinweg 10
passes a design and pressure and a maximum of environment
Brogren protection. from ShipPax, Designer Ivar Moltke
20459 Hamburg
test before leaving From left the to works. right: Klas
Tel. +49-(0)40-343878
More than 135 and years Uwe ago Otto Ernst from FSG with a model of the new Icon ferry design.
www.cotton-club.org
Körting developed the „Injec-
Körting Hannover AG:
tor“ as a steam … jet not boiler for mothers feed and Hall fathers. A2, Stand velling 160 by ferry does not have
This is how Uwe Otto, Sales and to be boring and this has been
Marketing Manager of German proven by Norway’s Color Line
shipyard Flensburger Schiffbau-
Gesellschaft (FSG) describes
the new ferry design concept
Icon, which was presented to
the public for the first time at
the SMM yesterday.
The new ferry is at first glance
striking because of its unusual
hull and superstructure shape.
It appears to be similar to a
space ship and the aim of the
futuristic design was to create
an icon for the ship of the future.
The goal is to make travel
by ferry attractive and a pleasurable
experience, Otto says. Tra-
with its cruise ferry concept, a
paradigm change which has
been successfully accepted by
the market.
“This shows that in the ferry
market you can not only win
market share but that you can
also create brand new markets,”
said Klas Brogren from Ship-
Pax, a company involved in the
development of the new design.
“For the Icon concept we
have unified all the important
demands on a modern ferry:
Attractiveness, comfort, safety,
environmental protection and
naturally profitability.”
22 SMM Daily News | 23 September 2008 | No 1 SMM Daily News | 23 September 2008 | No 1 23
Brogren believes the ferry market
has very good development
potential. “Every year, 1.7 billion
people use ferries as a
method of transport,” he said.
“The number of people who
travel by aircraft is 1.3 billion.”
In addition, in coming years
many obsolete ships will be removed
from the global fleet, so
a requirement for newbuildings
exists. “If Europe had such stringent
limits on the service age of
ferries as China has, then alone
52 percent of all ferries now
operating in the Mediterranean
would have to go into retirement,”
said Otto. Flensburger
Schiffbau-Gesellschaft, one of
the world’s leading yards for ferry
construction, plans intensive
marketing of the new design to
ferry companies in the near future.
A marketing trip to Dubai
is planned in the Autumn. The
goal is to launch the first Icon
class ferry by 2013.
The ferry concept is designed to
be able to meet the demands of
a wide range of shipping companies.
“As we have not developed
the Icon following a concrete
inquiry from a single ship
owner, we had to be very flexible,”
said Otto. Size, propulsion
system and interior fittings can
be varied according to area of
operation.
Why the Flensburger Schiffbau-
Gesellschaft decided to develop
the Icon from its own resources,
explains Otto so: “If we want to
retain our market share, we must
display our ability and willingness
to make innovations. This
is vital to hold and expand our
market share in this niche sector
against ever-stronger competition
from the Far East.”
T h i s i s w h y F l e n s b u r g e r S c h i f f -
b a u - G e s e l l s c h a f t e m p l o y s 2 5 e n -
g i n e e r s w h o s o l e l y c o n c e n t r a t e o n
research and development. “To
k e e p t h e l e a d w h i c h w e p o s s e s s ,
w e m u s t k e e p t h e k n o w - h o w i n
o u r o w n c o m p a n y, ” h e s a i d .
Flensburger Schiffbau-Gesellschaft:
Hall B4 (ground floor),
Stand 450
ICON CONCEPT –
MAIN PARAMETERS
L e n g t h o v e r a l l : a b t . 19 9. 8 0 m
B r e a d t h M o u l d e d : a b t . 27. 5 0 m
D e s i g n D r a u g h t : 6 . 3 0 m
D e s i g n D e a d w e i g h t : 4 . 8 0 0 d w t
S e r v i c e S p e e d : 2 2 .0 k n
M a i n E n g i n e s : M .C . R . 16 , 8 0 0 k W
T r a i l e r L a n e M e t r e s :
1,6 0 0 l m
Passenger Capacity: 1,600
C r e w : a b t . 5 0
Starting to resemble Captain Kirk’s bridge in Star Trek: A new
integrated bridge system.
Integrated Bridge Systems
Raytheon Anschütz is announcing
at the SMM that it has received
an order for complete
integrated bridge systems for
mega yachts from consulting engineers
Peter Meyer Project Management
Adviser GmbH (PMA).
The mega yachts will be built by
German shipyard ThyssenKrupp
Marine Systems AG (TKMS).
In the next few years, TKMS
shipyard HDW-Gaarden of
Kiel will build exclusive mega
yachts. As a supplier of highquality
navigation and communications
equipment for
mega yachts, Raytheon Anschütz
has won the contract to
fit the newbuildings with complete
Integrated Bridge Systems.
The contract was signed
by PMA, which is in charge of
planning and coordinating
the entire electric packages
of the yachts.
The scope of supply for the
new mega yachts covers four
multifunctional workstations
(radar, ECDIS, conning) with
wide-screen flat panel colour
displays, gyro compass system
with GPS and magnetic compass,
autopilot, steering control
based on CAN bus technology,
echo sounder, speed log as
well as a complete GMDSS radio
station including Inmarsat
broadband.
The Norwegian Sea-Cargo AS
placed contracts with Rolls-
Royce for designs and equipment
systems for two roro
vessels and two options. This
marks a new direction in merchant
ship propulsion.
The first ships in the world to
be fuelled solely with liquefied
natural gas (LNG) have
been ordered by Sea-Cargo AS.
On delivery from the Bharati
shipyard in India in 2010 the
new 132.8m long vessels will
be able to carry 5,600 tonnes of
cargo on a draught of 6m, with
up to 94 TEU of containers on
deck and 1,140 lane-metres of
roro capacity. An important
end result will be a very large
reduction in emissions compared
with a similar ship using
liquid fuel. CO 2 emission will
a n d A b e k i n g & Ra s m u s s e n .
Raytheon Anschütz presents its
concept of an integrated bridge
and the technology for mega
yachts in Hall B6, Stand 320.
Sea - C ar go or der fir s t
t wo LNG - fuelled r or o ves sels
be reduced by about 20%,
Ra y t h e o n A n s c h ü t z h o l d s a l a r g e Rolls-Royce predicts, NOx by
n u m b e r o f r e f e r e n c e s f o r m e g a about 90%, particulates will be
y a c h t s f r o m l e a d i n g G e r m a n a n d negligible and sulphur oxide
i n t e r n a t i o n a l s h i p y a r d s . B e s i d e t h e emissions will be zero.
o r d e r s f o r T K M S , Ra y t h e o n A n - Inge Bøen, Rolls-Royce Director
Merchant Solutions, said:
s c h ü t z i s c u r r e n t l y e q u i p p i n g m a j o r
p r o j e c t s f o r G e r m a n y a r d s L ü r s s e n “Rolls-Royce is responsible for
the overall vessel design, derived
from Sea-Cargo’s long experience
with coastal and short
sea shipping, and will supply
all the major equipment and
systems including main engine,
A SAILOR 500 FleetBroadband terminal
plus a crew communication solution and
mobile internet bundle
Visit the Inmarsat stand, hall B6, stand 111 and complete a
competition entry form.
Terms and conditions apply.
reduction gear, propeller, shaft
generator, tunnel bow thruster,
rudder and steering gear, automation,
and the LNG fuel storage
and handling system.”
The Bergen B35:40V12PG
main gas engine uses the proven
Rolls-Royce lean burn
combustion technology that
is the key to obtaining a very
high thermal efficiency and
good control in a gas-fuelled
engine. It is classed for the
load/speed operational pattern
that comes with mechanical
coupling to a controllable
pitch propeller. Consequently
a simple single engine propulsion
system has been possible
in the Sea-Cargo roro vessels
– conventional in all but the
fact that LNG is the fuel.
Cold liquid gas will be stored
in two insulated flasks forward
of the engine room. This
space will also house the evaporator
system that converts
to liquid into a low pressure
warmed gas and supplies this
to the gas engine which turns
the propeller through a reduction
gear and also supplies
the vessel’s electrical load by
means of a generator driven
off the gearbox.
Rolls-Royce: Hall A4,
Stand 300
The mobile satellite company TM
6 SMM Daily News | 25 September 2008 | No 3 SMM Daily News | 25 September 2008 | No 3 7
SMM08_Daily_250908.indd 6-7 26.08.2009 15:32:53
8
SMM Daily News Advertisement
effective from January 1st 2010
Daily News
No 1 | 23 September 2008
The 24th Shipbuilding, Machinery & Marine Technology
International (SMM) trade fair will be staged at Hamburg
Exhibition Centre from September 7th-10th 2010.
Leading shipbuilding companies and marine equipment
suppliers will present many innovations at this SMM.
As usual, DVV Media will produce the daily trade fair newspaper
SMM Daily News from Tuesday to Friday!
Prices:
Here are the rates for your advertisement:
183 x 251mm
1/1-page
€ 4,490
183 x 125mm
1/2-page
€ 2,390
183 x 83mm
1/3-page
€ 1,650
183 x 63mm
1/4-page
€ 1,240
183 x 30mm
1/8-page
€ 690
German shipbuilding minister Dagmar Wöhrl (left) s es i novation as key to shipbuilding su ce s. Dr. Herbert
Aly (centre) from Thy senKru p Marine Systems warns European shipbuilding faces more competition.
Ship equipment innovations must
come onto the market faster
Ship equipment makers must
invest more in research and development
and bring new products
onto the world market
faster, Germany’s minister responsible
for shipbuilding said
at a pre s conference at the
opening of this year’s SMM.
a ma siv expansion of shipyard
capacity in developing
countries, especialy in Asia,
said Dagmar Wöhrl, state sec-
Innovation was the key factor
to achieving shipbuilding retary in Germany’s Economy
industry growth in the face of Ministry.
SMM talk
T o d a y at 15:00 hours
Ha l A1, Stand 534
Environment and exhaust
emi sions
• Dr. Stefan Spindler, board
member MAN Diesel
• Dr. Hans-Heinrich Nöll chief
executive, German shipowners’
a sociation VDR
First Class bulk carriers: a new perspective
SMM08_Daily_230908.in d 1 2.09.2 08 20:32:10
W h a t ’ s
u p
the shipbuilding industry
The ejector specialist Körting
A f err y f or sons and daughter s…
Concept & facts you should know:
SMM Daily News will be published every fair day for distribution daily to
visitors and exhibitors at the SMM. At breakfast time, SMM-Daily News will
provide the latest news from the maritime industry to the international
trade fair visitors in English.
Advertisers and sponsors will benefit from the total of 10,000 distributed
copies!
XX In the morning the newspaper will be distributed at 20
hotels accredited to the Hamburg trade fair.
XX Distribution before and during the trade fair
XX from the entrances
XX up to the exhibition stands
XX and in the press office
This is your chance to reach more than 53,000 visitors and 1,900 exhibitors!
You can achieve this with your advertisement!
WIN
Bookable days are:
Tuesday, September 7th 2010
Wednesday, September 8th 2010
Thursday, September 9th 2010
Friday, September 10th 2010
Full colour rates + VAT
If you are interested in placing your advertisement in one or more
issues of SMM Daily News, please contact your local representative or:
Florian Visser
Advertising Director
Tel.: +49 (0)40 / 23714-1 17
Fax: +49 (0)40 / 23714-2 36
E-Mail: florian.visser@dvvmedia.com

9
Crossmedia rates
effective from January 1st 2010
Our crossmedia packages enable you to use the specific advantages of our media portfolio to extend your communication network. With our crossmedia
campaigns, you can significantly increase brand recognition and at the same time save money from your advertising budget. You can combine our
crossmedia packages according to your target markets and take advantage of additional discounts on the reduced prices. All rates plus VAT.
Print
www.schiffundhafen.de
www.shipandoffshore.net
Crossmedia rate
Single booking
rate
Advantage in %
Complete -1 1x 1/1-page 1x 1/1-page 4x 1/4-page, 2C 1 month Skyscraper / Leadbanner 9,850.00 € 11,740.00 € more than 16%
Complete - 2 1x 1/2-page 1x 1/2-page 4x 1/8-page, 2C 1 month Skyscraper / Leadbanner 6,500.00 € 7,390.00 € more than 12%
Complete - 3 1x 1/4-page 1x 1/4-page 2x 1/8-page, 2C 1 month Halfbanner 3,650.00 € 4,005.00 € more than 8%
Germany - 1 1x 1/1-page 1 month Skyscraper / Leadbanner 5,000.00 € 6,000.00 € more than 16%
Germany - 2 1x 1/2-page 1 month Skyscraper / Leadbanner 3,740.00 € 4,260.00 € more than 12%
Germany - 3 1x 1/4-page 1 month Halfbanner 2,090.00 € 2,280.00 € more than 8%
Global - 1 1x 1/1-page 4x 1/4-page, 2C 1 month Skyscraper / Leadbanner 6,330.00 € 7,540.00 € more than 16%
Global - 2 1x 1/2-page 4x 1/8-page, 2C 1 month Halfbanner 3,590.00 € 4,080.00 € more than 12%
Global - 3 1x 1/4-page 2x 1/8-page, 2C 1 month Halfbanner 3,460,00 € 2.675,00 € more than 8%
SMM - 1 1x 1/1-page 1x 1/1-page 4x 1/2-page, 4C 13,490.00 € 16,066.00 € more than 16%
SMM - 2 1x 1/2-page 1x 1/2-page 4x 1/4-page, 4C 7,990.00 € 9,096.00 € more than 12%
SMM - 3 1x 1/4-page 1x 1/4-page 2x 1/4-page, 4C 4,690.00 € 5,106.00 € more than 8%
Online
Other discounts
If you would like to book more than one
crossmedia package, you can use even
more discounts.
from 2 packages
5%
from 4 packages
10%
from 6 packages
15%

10
www.schiffundhafen.de/www.shipandoffshore.net
The industry portal for shipping, shipbuilding and offshore technology
effective from January 1st 2010
Since September 2008, the Schiff&Hafen website has been online with a
new design and even more up-to-date information. With daily updated
industry news, a worldwide calendar of events, themed specials, a job
centre as well as an online buyer’s guide, the new website offers users all
the latest specialist information.
The internet has established itself as an essential element in the marketing
mix, and buying decisions are already made online today. The internet
is therefore positioning itself, alongside specialist magazines, even
ahead of trade exhibitions or direct marketing, for example. This makes
online marketing the ideal supplement for your advertising in specialist
magazines.
Users of www.schiffundhafen.de and www.shipandoffshore.net are
decision-makers from the fields of shipbuilding, shipping, navigation,
offshore and marine technology, shipyard industries and ship financing,
as well as related businesses from the industrial and trading sectors.
1 Contact:
Sales and planning: Riccardo di Stefano
Tel.: +49 40 2 37 14-101
Fax: +49 40 2 37 14-104
E-mail: riccardo.distefano@dvvmedia.com
2 Access control: Google Analytics
3 Supply of advertising data: at least 3 working days before ad
is due to appear
by e-mail to: riccardo.distefano@dvvmedia.com
4 Discounts:
Ad impressions discount:
100,000 5%
150,000 10%
200,000 15%
5 Rotation note: We would like to point out that online ad placement
may be in rotation, depending on demand. This means that
your button/banner will appear, depending on placement and
number of booked ad impressions, in rotation with others.
Advertising Size Price per month
Button under navigation 150 x 90 pixel € 980
Half-size banner 234 x 60 pixel € 895
Leadbanner 768 x 90 pixel € 1,790
Skyscraper 120 x 600 pixel € 1,590
Rectangle/content 336 x 280 pixel € 1,950

8 Banner-Examples
€ 1,790,-*
* Prices per month
€ 1,950,-*
€ 1,590,-*
€ 980,-*
€ 895,-*
Special formats, editorial specials,
promotions, crossmedia and
advertorials on request.
Please contact:
Riccardo di Stefano
Tel: +49 40 2 37 14-101
Fax: +49 40 2 37 14-104
E-Mail: riccardo.distefano@dvvmedia.com