conference programme - icebe.net

52 Paper Abstracts—In Alphabetical Order of Presenters
A DEVELOPMENT OF INSTRUCTIONAL STRATEGIES AND
MATERIALS FOR GREEN MANAGEMENT COURSE
LING-YU MELODY WEN, MING-TA TSAI, GWO-SYANG YANG*
National Changhua University of Education, Changhua City, Taiwan, R. O. C.
*Chunghua University, Hsinchu City, Taiwan, R. O. C.
ABSTRACT
How business firms “Go Green” to create a sustainable environment
has caused people attention worldwide recently. Contrary to traditional
view, business firms shouldn’t only make profits, but also they
need to care about social responsibility. Human resources is the
most important asset of organizations. Employees should have
qualified knowledge and skills to work effectively and efficiently.
However, there is still a gap between schools and workplace about
green management competencies and lack of well developed teaching
materials for equipping talents for green related jobs. The purpose
of this study was to develop instructional strategies and materials
of green management for colleges to educate students to meet
the needs of workplace. The focus group meeting and fuzzy Delphi
technique were applied to establish the green management competencies
in the previous study including 8 domains with 38 competencies.
Therefore, the researchers developed 16 lessons of green
management including teaching strategies and supplemental materials
integrated into management course for colleges’ curricula.
Based upon the findings, conclusions and recommendations would
be made to provide for higher education, business training program
and further study.
“ENTREPRENEURIAL POTENTIAL OF STUDENTS AT WISMAR
UNIVERSITY”
PROF. DR. NORBERT GRUENWALD, KATI WOLFGRAMM,
PROF. DR. OLAF BASSUS
Hochschule Wismar, University of applied Science: Technology, Business and
Design, Wismar, Germany
ABSTRACT
The Wismar University is an entrepreneurial university and supports
entrepreneurship in all areas. To guide this process and to select
the right tools, it is necessary to know the entrepreneurial potential
of students, as well as the potential to set up their own businesses.
In 2010 the Robert-Schmidt-Institute (RSI) initiated and supervised
a bachelor thesis, which examined the potential, motivation and
inhibition of student start-ups during their study. For the survey a
total of 152 students from all three faculties - Engineering, Business
and Design, were interviewed.
The findings of the thesis show the available entrepreneurial potential
at Wismar University. In addition, it should be portrayed which
motivation students need to have with the issue of start-ups during
their study.
With these results, the RSI has the possibility to design suitable
offers for the students of all faculties in order to continue and increase
entrepreneurial spirit across the campus. In this way students
get even more entrepreneurial competences, which they will
take to companies where they will work after studying.