17.06.2014 Views

annual report and accounts 2012 - RSPB

annual report and accounts 2012 - RSPB

annual report and accounts 2012 - RSPB

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<strong>RSPB</strong> trustees’ <strong>report</strong> <strong>and</strong> <strong>accounts</strong> 2011-12<br />

Trustees’ <strong>report</strong><br />

Education <strong>and</strong> communication<br />

Numbers of children learning in the natural world<br />

Objective Achievement Future challenges<br />

We will exp<strong>and</strong><br />

our field teaching<br />

on reserves,<br />

thereby helping<br />

to increase the<br />

number of school<br />

children who<br />

enjoy <strong>and</strong> benefit<br />

from an<br />

encounter with<br />

nature first h<strong>and</strong>.<br />

More than 51,000 children visited <strong>RSPB</strong> countryside<br />

classrooms in organised school groups. Most providers of such<br />

learning outside the classroom <strong>report</strong> difficult operating<br />

conditions. Economic constraints affect schools <strong>and</strong> many have<br />

become less willing to ask parents to pay for visits.<br />

We invested in quality rather than quantity. The<br />

independently verified, Government sponsored Quality Badge<br />

helps us measure the quality of our Living Classrooms.<br />

Quality Badge inspections on all but a very few of sites were<br />

encouraging. Fourteen sites reached our desired st<strong>and</strong>ard of<br />

overall outst<strong>and</strong>ing or very good. The other 20 already display<br />

some outst<strong>and</strong>ing <strong>and</strong> very good characteristics.<br />

We are committed to increase<br />

the quality of our education<br />

experience <strong>and</strong> we want all 34 of<br />

our sites to achieve the overall<br />

outst<strong>and</strong>ing or very good<br />

designation.<br />

Involvement of people<br />

Objective Achievement Future challenges<br />

In 2011/12, we<br />

will engage 3.5<br />

million people<br />

through nature<br />

reserve visits,<br />

citizen science<br />

projects <strong>and</strong> Date<br />

with Nature<br />

events.<br />

We engaged a total of 3.4 million people.<br />

Visits to our nature reserves increased to two million<br />

compared to 1.9 million during the previous year.<br />

More than 670,000 people took part in our citizen science<br />

projects, the long running Big Garden Birdwatch <strong>and</strong> the second<br />

Make Your Nature Count. We met more than 50,000 visitors at<br />

specific events such as Feed the Birds Day <strong>and</strong> Springwatch with<br />

the <strong>RSPB</strong>. A further 17,600 people are undertaking action in<br />

their garden as part of our Homes for Wildlife project.<br />

There were 63 Date with Nature events, attracting 410,000<br />

people, showing people a variety of wildlife from ospreys <strong>and</strong><br />

seabirds to red deer <strong>and</strong> dragonflies.<br />

With an investment in<br />

destination marketing work at<br />

our more popular sites, we hope<br />

to see growth in nature reserve<br />

visits continue. Furthermore,<br />

through the provision of<br />

training <strong>and</strong> support to staff in<br />

regions <strong>and</strong> countries, we will<br />

continue to increase all people<br />

engagement activities off <strong>and</strong> on<br />

nature reserves. We will reach a<br />

wider, more diverse audience<br />

<strong>and</strong> improve the experience for<br />

all. We will also improve the<br />

accessibility <strong>and</strong> inclusivity of<br />

all our projects.<br />

14 www.rspb.org.uk

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!