annual report and accounts 2012 - RSPB
annual report and accounts 2012 - RSPB
annual report and accounts 2012 - RSPB
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<strong>RSPB</strong> trustees’ <strong>report</strong> <strong>and</strong> <strong>accounts</strong> 2011-12<br />
Trustees’ <strong>report</strong><br />
Education <strong>and</strong> communication<br />
Numbers of children learning in the natural world<br />
Objective Achievement Future challenges<br />
We will exp<strong>and</strong><br />
our field teaching<br />
on reserves,<br />
thereby helping<br />
to increase the<br />
number of school<br />
children who<br />
enjoy <strong>and</strong> benefit<br />
from an<br />
encounter with<br />
nature first h<strong>and</strong>.<br />
More than 51,000 children visited <strong>RSPB</strong> countryside<br />
classrooms in organised school groups. Most providers of such<br />
learning outside the classroom <strong>report</strong> difficult operating<br />
conditions. Economic constraints affect schools <strong>and</strong> many have<br />
become less willing to ask parents to pay for visits.<br />
We invested in quality rather than quantity. The<br />
independently verified, Government sponsored Quality Badge<br />
helps us measure the quality of our Living Classrooms.<br />
Quality Badge inspections on all but a very few of sites were<br />
encouraging. Fourteen sites reached our desired st<strong>and</strong>ard of<br />
overall outst<strong>and</strong>ing or very good. The other 20 already display<br />
some outst<strong>and</strong>ing <strong>and</strong> very good characteristics.<br />
We are committed to increase<br />
the quality of our education<br />
experience <strong>and</strong> we want all 34 of<br />
our sites to achieve the overall<br />
outst<strong>and</strong>ing or very good<br />
designation.<br />
Involvement of people<br />
Objective Achievement Future challenges<br />
In 2011/12, we<br />
will engage 3.5<br />
million people<br />
through nature<br />
reserve visits,<br />
citizen science<br />
projects <strong>and</strong> Date<br />
with Nature<br />
events.<br />
We engaged a total of 3.4 million people.<br />
Visits to our nature reserves increased to two million<br />
compared to 1.9 million during the previous year.<br />
More than 670,000 people took part in our citizen science<br />
projects, the long running Big Garden Birdwatch <strong>and</strong> the second<br />
Make Your Nature Count. We met more than 50,000 visitors at<br />
specific events such as Feed the Birds Day <strong>and</strong> Springwatch with<br />
the <strong>RSPB</strong>. A further 17,600 people are undertaking action in<br />
their garden as part of our Homes for Wildlife project.<br />
There were 63 Date with Nature events, attracting 410,000<br />
people, showing people a variety of wildlife from ospreys <strong>and</strong><br />
seabirds to red deer <strong>and</strong> dragonflies.<br />
With an investment in<br />
destination marketing work at<br />
our more popular sites, we hope<br />
to see growth in nature reserve<br />
visits continue. Furthermore,<br />
through the provision of<br />
training <strong>and</strong> support to staff in<br />
regions <strong>and</strong> countries, we will<br />
continue to increase all people<br />
engagement activities off <strong>and</strong> on<br />
nature reserves. We will reach a<br />
wider, more diverse audience<br />
<strong>and</strong> improve the experience for<br />
all. We will also improve the<br />
accessibility <strong>and</strong> inclusivity of<br />
all our projects.<br />
14 www.rspb.org.uk