boyle local area plan 2012 - 2018 - Roscommon County Council

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PART II: DEVELOPMENT STRATEGY FOR 2012 – 2018 & BEYOND Chapter 5: Recreation, Leisure & Tourism King House Craft Fair Legends of Lough Key Family Adventure Festival Lough Key Triathlon Pike Angling Festival International UFO Conference Crafts Family Fun Triathlon Angling Special Interest As outlined above the tourism sector in Boyle is underdeveloped. Apart from a few initiatives aimed at promoting King House and Lough Key Forest & Activity Park, there has been a limited attempt to market the other numerous attractions in the area. This plan encourages the development of tourist attracting/tourist catering enterprises in Boyle. An integrated marketing campaign to promote tourism should be promoted. This would involve a comprehensive approach with the various agencies involved in the sector including Ireland West Tourism, Failte Ireland, Coillte, and North West Tourism, amongst others. Policies for Tourism Policy 37 Improve the visitor experience to the Town, and to co-operate with all stakeholders and appropriate agencies in promoting tourism and securing the development of tourist based enterprises and facilities in the Boyle area. Policy 38 Support the sustainable increase in the volume of visitors, revenue per visitor, their average length of stay and seasonal spread; whilst protecting and conserving the natural, built and cultural features that form the resources upon which the area’s tourism industry is based. Policy 39 Support the promotion and marketing of tourism within the county, nationally and internationally in order to encourage increasing numbers of visitors to the area. Policy 40 Support the development of tourism related facilities particularly boating related tourism in Boyle, Lough Key and the surrounding area. Policy 41 Influence, facilitate and encourage tourism product development through; ‣ Attractions, events, sports and entertainment ‣ Upgrading of existing properties and infrastructure by both private and public sectors ‣ Working closely with Fáilte Ireland and private enterprise to create an environment for investment in new and existing tourist development Marketing Boyle locally, nationally and internationally ‣ New product development ‣ Special events and festivals such as sporting, cultural and arts Objectives for Tourism Objective 67 Together with Failte Ireland, explore opportunities for the establishment of the following within the LAP area and surrounds; ‣ the provision of medium and long-distance walking routes in collaboration with land owners; ‣ the provision of accommodation including self catering and local services; ‣ the provision of key infrastructure including parking, public facilities and access to scenic areas; ‣ further flagship enterprises; ‣ ecologically-sensitive access to lakes and rivers; ‣ the development and expansion of existing and new tourist routes, to include historical and cultural elements, environmental and recreation, general interest and amenities, which will satisfy the needs of the domestic and international visitors; ‣ the development of cycle and walking routes; and outdoor activity-based tourism Objective 68 Support the encouragement of public and private investment in such tourism facilities. Boyle Local Area Plan 2012-2018 Page 54
PART II: DEVELOPMENT STRATEGY FOR 2012 – 2018 & BEYOND Chapter 5: Recreation, Leisure & Tourism Objective 69 Support and promote, with the co-operation of private landowners, public access to heritage sites and features of archaeological interest, rivers, lakes and other natural amenities. Policy for Arts & Theatre Policy 42 Support the development of artistic tourism throughout the County and within the LAP area including the facilitation of new festivals and other events including ‘rainy day’ events for visitors such as exhibitions, musical entertainment and theatre. Policy 43 Provide for artistic elements in new and existing development by encouraging the use of the “percent for art schemes” and other initiatives. Objective for Arts & Theatre Objective 70 Work with Fáilte Ireland, the Arts Council and other relevant bodies to promote and develop the arts and tourism sectors within the LAP area and throughout the County. 1. Tourist Accommodation Appropriate tourist accommodation and facilities, developed in a sustainable manner, are imperative for adding to the tourism potential of the area. RCC promotes improvement in the overall appearance of towns and villages through a variety of schemes, Tidy Towns Initiative and enforcement of the Derelict Sites Act. Tourist developments have a special role in revitalising villages and towns such as Boyle, and RCC supports the development of appropriate tourist accommodation in existing town and villages throughout the County. Existing accommodation in the Boyle area includes those listed below, amongst others. ‣ Hotels - The Royal Hotel ‣ B&Bs – Forest Park House, Rushfield Farmhouse, Abbey House, Rosdarrig, Dolans, and Harringtons ‣ Self Catering Accomodation – Lakeview Apartments, Abbeyhouse, Lakeview Lodge, Lough Key House, Trinity Lodge, and Riversdale House However, as outlined above, the absence of a major accommodation base is a significant weakness in Boyle; therefore a potential suitable site for the development of a quality hotel in the town has been identified. (See Chapter 2 and Maps 12 & 14a) Policy for Tourist Accommodation Policy 44 Encourage tourism in the county through effective location of a full range of tourist accommodation. Policy 45 Ensure high standards of architectural and urban design in all new tourist accommodation and facilities in Boyle and throughout the County. Policy 46 Encourage hotels and guesthouses to save costs and minimise environmental impacts through membership of an eco-labelling scheme such as the EU Flower Ecolabel. 2. Tourism Signage Tourist signage is important with regard to the development of tourism in Boyle. RCC and Boyle Town Council have developed a Historic Town Trail in Boyle which included designing and erecting 26 information panels and 12 plaques throughout the Town. The Historical Town Trail will add considerable value to the cultural, amenity and tourism offer and is one of a series of Historic Town Trails proposed throughout the country including sites such as King House, Boyle Abbey, the Famine Pot, the Mass Rock, Assylin Cemetery, The Shambles, Boyle Bridge and fountain, The Clocktower, Frybrook House, Rockingham Arch and Boyle Harbour. The project has been funded by grant aid from Failte Ireland and from RCC’s own resources. Policy for tourism signage Policy 47 Remove illegal signage, repair and replace existing signage on tourist routes and paths such as cycle paths. Policy 48 Encourage and support the improvement of access, signage and tourist information services including integrated welcome, directional and interpretative signage. 3. Retail Tourism The retail element is one of the key factors in the development of tourism throughout the County and the continued vitality of established tourist destinations. There is a commonly held view that a retail element can downgrade the value of cultural attractions. This is a perception that needs to be changed. A retail element Boyle Local Area Plan 2012-2018 Page 55
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