elphin local area plan 2009 - 2015 - Roscommon County Council
elphin local area plan 2009 - 2015 - Roscommon County Council
elphin local area plan 2009 - 2015 - Roscommon County Council
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Chapter 10: Development Management Guidelines and Standards<br />
• The operators must control litter control to the satisfaction to the <strong>County</strong> <strong>Council</strong>.<br />
10.16 ADVERTISING<br />
Outdoor advertisements can play a vital role for both industrial and commercial enterprise as long as it is<br />
well located and sympathetically designed advertising, whether attached to a building or free standing.<br />
Indeed, they can contribute to the character and vitality of commercial <strong>area</strong>s, particularly at night. In<br />
towns and villages, uncontrolled advertising detracts from the character and identity of settlements and if<br />
located at junctions or in competition with traffic signs, can give rise to traffic hazard. Advertisements<br />
which are used sensitively and sympathetically and which enhance the appearance and vitality of an <strong>area</strong><br />
shall be permitted.<br />
The number of signs attached to a building in such <strong>area</strong>s should be limited and no sign should be<br />
excessively obtrusive or out of scale with the building façade. As with shopfront design, the Planning<br />
Authority will require commercial interests, especially chain outlets, to restrain the use of their corporate<br />
image advertising where these are considered to be too dominant. All advertisements and advertisement<br />
structures, other than those exempted under Part II, Second Schedule of the 2001 Planning and<br />
Development Regulations shall be the subject of a formal <strong>plan</strong>ning application. Commercial signage and<br />
advertising will be limited to commercial built-up <strong>area</strong>s where it is already a feature. Within towns and<br />
villages, the following general policy will apply:<br />
• The location of signage should be such as to prevent it leading to obstructions to the visually<br />
impaired and should not interfere with access on footpaths.<br />
• The size and scale of signs should not conflict with those existing structures in the vicinity;<br />
• The number and position of signs should not unduly clutter the building façade or streetscape.<br />
• High level advertising will not be permitted; signs should be positioned at or below ground floor<br />
fascia level; signs will not be permitted above eaves or parapet levels.<br />
• The following types of advertising will not be permitted by the <strong>Council</strong>, and will be actively<br />
discouraged:<br />
o the use of plastic, PVC, perspex and neon signs or lettering or detailing on any exterior;<br />
o internally illuminated box fascia signs;<br />
o<br />
o<br />
internally illuminated projecting signs, whether fixed or hanging;<br />
flashing, reflectorised, neon or glitter-type signs or detailing at any location on the<br />
exterior of the building, or so located within the interior as to be intended to be viewed<br />
from the exterior;<br />
• Signs shall not exceed 10% of the surface <strong>area</strong> of the building<br />
• Signs attached to buildings are preferable to those on freestanding hoardings;<br />
• Signs should not interfere with windows or other features of the façade or project above the<br />
skyline.<br />
• Signs should not impair the setting of any archaeological or historical site or any protected<br />
building or structures or ACAs;<br />
• Signs will not be permitted if they compete with road signs or otherwise endanger traffic safety.<br />
• Free standing signs will generally be resisted.<br />
10.16.1 Advertising Hoardings<br />
Advertising hoardings rely for their impact on size, scale and location and are thus usually detrimental to<br />
the character of the <strong>area</strong> in which they are situated and in some cases contribute to a traffic hazard.<br />
However, they can help to screen derelict or obsolete sites awaiting re-development, in certain<br />
circumstances.<br />
• Outdoor advertising shall not be permitted on proposed or existing protected structures or within<br />
the vicinity of such, in such a way as to detract from the visual quality of their setting.<br />
Elphin Local Area Plan <strong>2009</strong>-<strong>2015</strong> Page 134