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elphin local area plan 2009 - 2015 - Roscommon County Council

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Chapter 9: Urban Development<br />

disorderly. Such a land bank, due to its town centre location, is often serviceable and may provide<br />

potential for appropriate sustainable development.<br />

Whilst the appropriate development of such land parcels is desirable, the Planning Authority would<br />

encourage such development where the various land owners can combine the holdings to form a viable<br />

and developable land parcel. In this regard, the Planning Authority would not be in favor of the<br />

development of individual plots, a piece-meal approach to new development. The development of larger<br />

plots of land is more desirable, as it allows for a more strategic and sustainable means of providing<br />

residential and commercial accommodation.<br />

9.6 TOWN CENTRE DEVELOPMENT<br />

Local retailers in towns and villages play a vital role in maintaining the rural economy in many parts of<br />

the <strong>County</strong>. The location of small retailers in the heart of a town or village creates a focal point and a<br />

sense of community. Elphin requires investment due to a lack of street activity brought on by an excessive<br />

number of vacant units. Elphin has the potential to develop its role in supporting the network of smaller<br />

towns and villages across the <strong>County</strong>.<br />

With regard to retail policy, RCC seeks to encourage the development and expansion of the retail sector in<br />

Elphin. This is to be achieved by promoting and developing the vitality of the existing shopping <strong>area</strong><br />

within the town facilitating the provision of <strong>local</strong> retail needs, and the expansion of the retail <strong>area</strong>. The<br />

<strong>Council</strong> also recognises the important contribution of family run and owned businesses to the vitality of<br />

the town and will seek to encourage these.<br />

All significant applications for retail development should be subject to the sequential test, with the focus<br />

on town centers as the preferred location for new retail development. Where there are no town centre sites<br />

available, the next preferred option is edge of centre sites. Out of centre sites should only be considered<br />

where there are no town centre or edge of centre sites available or where satisfactory transport<br />

accessibility realistically cannot be ensured within a reasonable period of time. It is noted that bulky<br />

household shopping is becoming increasingly popular as retailers diversify their product lines to include<br />

more bulky items such as flat pack furniture etc. Furthermore certain retailers such as toy shops are<br />

increasingly locating in edge of centre and out of centre locations due to the bulky range of goods that<br />

they now sell.<br />

Elphin has a compact retail and commercial base and provides neighbourhood and <strong>local</strong> retail services to a<br />

relatively <strong>local</strong> catchment. This serves an important function in providing vitality and sustaining the <strong>area</strong>.<br />

The demand for additional facilities will depend on population increase and ongoing tourism<br />

developments may augment shopping and commercial activities. It is recognized that the town requires a<br />

more diverse retail base and this will be encouraged.<br />

Commercial activities in Elphin are relatively limited. The <strong>Council</strong> will seek to facilitate the continual<br />

growth of the service sector in the town in order to sustain the commercial base, increase business<br />

confidence and provide an improved service.<br />

9.7 ARCHITECTURE AND URBAN DESIGN<br />

Good urban design is essential if we are to produce attractive, high-quality places in which people will<br />

want to live, work and relax. It can be achieved by the way we arrange streets and spaces and how we <strong>plan</strong><br />

the mass, scale and position of buildings within the landscape. The result is all the things we love about<br />

our best neighbourhoods – a clear centre, a place that is easy to walk around and also feels safe, high<br />

quality buildings and attractive spaces between buildings. Good design can give us a clear and distinct<br />

sense of place in which we take pride.<br />

Urban Design focuses on how urban <strong>area</strong>s best respond to peoples needs. The design of buildings is one<br />

component of urban design and development proposals should be of the highest quality design. Design of<br />

Elphin Local Area Plan <strong>2009</strong>-<strong>2015</strong> Page 112

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