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SITE VISIT - Consultative Group on Early Childhood Care and ...

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uilding <strong>on</strong> the knowledge of educati<strong>on</strong> <strong>and</strong> media producti<strong>on</strong> experts.<br />

Training is the key. Technicians, producers, educators <strong>and</strong> researchers need to upgrade their<br />

skills to develop the quality media that the SABC is looking for <strong>and</strong> that the communities can<br />

use. There is a critical shortage in South Africa of people trained in these areas. Key pers<strong>on</strong>nel<br />

need basic methods of putting together educati<strong>on</strong>al programs. According to a HRSC report, preschool<br />

professi<strong>on</strong>als have a negative attitude toward educati<strong>on</strong> programs <strong>on</strong> radio <strong>and</strong> televisi<strong>on</strong><br />

<strong>and</strong> thus rarely use media as teaching or training tools. This resistance can also be addressed<br />

through training <strong>and</strong> a more well-defined culture of learning at this level can be developed.<br />

A crucial c<strong>on</strong>siderati<strong>on</strong> is who will provide the training for educators, media professi<strong>on</strong>als,<br />

community workers <strong>and</strong> others <strong>and</strong> who will provide the funding for that training. South Africans<br />

have expressed str<strong>on</strong>g reservati<strong>on</strong>s about trainers coming in from outside who know nothing<br />

about the specific <strong>and</strong> peculiar problems facing educati<strong>on</strong> <strong>and</strong> media producti<strong>on</strong> <strong>and</strong> distributi<strong>on</strong><br />

in South Africa, while trying to impose their sometimes inappropriate soluti<strong>on</strong>s from other<br />

countries. This issue was debated in the February LearnTech workshop <strong>and</strong> in activities before<br />

<strong>and</strong> after involving LearnTech technical assistance.<br />

At the February LearnTech workshop in Johannesburg, the representatives present from the<br />

major ECD organisati<strong>on</strong>s nati<strong>on</strong>-wide identified the follow up needed to effectively institute<br />

wider media activities in support of ECD, <strong>and</strong> allocated roles for where outside technical<br />

assistance, through the Educati<strong>on</strong> Development Center could be provided, either exclusively, or<br />

jointly with South Africans. Those areas of technical assistance are as follows:<br />

1) Media project implementati<strong>on</strong>, especially budgeting<br />

2) Language adaptati<strong>on</strong><br />

3) Advocating radio use within the ECD community<br />

4) Finding resources adb building networks<br />

5) Reviewing scripts for adherence to IRI principles <strong>and</strong> techniques<br />

6) Formative <strong>and</strong> summative evaluati<strong>on</strong><br />

7) Scriptwriting training, preferably in group settings<br />

8) Building interactivity into indigenous programs<br />

9) Using programs in a professi<strong>on</strong>al <strong>and</strong> sophisticated manner<br />

10) Programs for adult educati<strong>on</strong> <strong>and</strong> child educati<strong>on</strong> at <strong>on</strong>ce<br />

Workshop participants advocated an approach to the technical assistance whereby teams of<br />

educati<strong>on</strong> media developers would be trained <strong>and</strong> coached in writing <strong>and</strong> evaluating through<br />

intermittent workshops <strong>and</strong> <strong>on</strong>-site c<strong>on</strong>sultati<strong>on</strong>s until pers<strong>on</strong>nel are independent.<br />

Quality is more important than quantity. Given the limited financial resources, educati<strong>on</strong>al<br />

programs must be of the same st<strong>and</strong>ard or better than other programs generally available in the<br />

various media. Basic principles of pedagogy such as interactivity <strong>and</strong> dem<strong>on</strong>strati<strong>on</strong> can be<br />

incorporated in a respectful <strong>and</strong> meaningful way. Children <strong>and</strong> their caregivers want to listen,<br />

watch <strong>and</strong> learn. Programming can be entertaining as well as educati<strong>on</strong>al <strong>and</strong> stimulating. If not,<br />

the effectiveness of the programs will be limited <strong>and</strong> could actually be a waste of important<br />

resources.<br />

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