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SITE VISIT - Consultative Group on Early Childhood Care and ...

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programs for ECD is much more effective at improving the child development practice in<br />

center-based <strong>and</strong> home-based programs as well as with the general hard-to-reach populati<strong>on</strong><br />

when it targets adults as well as children. Programs which incorporate learning strategies<br />

rather than just entertainment are also more effective.<br />

10. Few high quality media programs created to improve educati<strong>on</strong>al quality. No programs<br />

exist in South Africa <strong>and</strong> few programs exist in developing countries for the purposes of<br />

increasing the quality of educare centers for both adults <strong>and</strong> children. N<strong>on</strong>e has attempted to<br />

do what interactive radio instructi<strong>on</strong> has d<strong>on</strong>e in Bolivia: improve the quality of educare<br />

through addressing the learning needs of both audiences<br />

11. SABC has little experience with educati<strong>on</strong>al programs for the poor, but is looking for<br />

alliances. The SABC <strong>and</strong> community media projects have not exploited the opportunities to<br />

provide educati<strong>on</strong>al programs in a variety of languages to these adults <strong>and</strong> their children<br />

sufficiently. The SABC also does not have experience building interactivity into programs<br />

with the purpose of enhancing quality in educare centers. The SABC has taken an interest in<br />

decentralizati<strong>on</strong> <strong>and</strong> broadcasting quality educati<strong>on</strong>al programs <strong>and</strong> has asked educare NGOs<br />

<strong>and</strong> EDC to collaborate with them, however.<br />

12. New corporati<strong>on</strong>s provide both opportunity <strong>and</strong> obstacles. Large corporati<strong>on</strong>s are<br />

coming into South Africa quickly which provide both an excellent opportunity for new<br />

educati<strong>on</strong>al <strong>and</strong> ec<strong>on</strong>omic resources, but also the potential for South Africans to be<br />

exploited in a new <strong>and</strong> unfamiliar way.<br />

13. Programs targeting adult should incorporate learning tools which realistically help<br />

them learn. Adult learners of early child development do not have interactive tools they can<br />

use as part of their professi<strong>on</strong>al courses which adequately reflect the cultures <strong>and</strong> priorities at<br />

h<strong>and</strong>. For illiterate parents, no programs for learning about ECD are available.<br />

II. INTRODUCTION<br />

The Educati<strong>on</strong> Development Center assembled this research <strong>on</strong> the potential of media to enhance<br />

early child development in South Africa as part of its LearnTech Project activities. LearnTech is<br />

funded by the United States Agency for Internati<strong>on</strong>al Development. The purposes of the research<br />

included the following:<br />

•To delineate the educati<strong>on</strong>al needs related to early child development (ECD) in South<br />

Africa, both for young children <strong>and</strong> adult learners; <strong>and</strong><br />

•To explore the changing face of media in South Africa <strong>and</strong> opportunities for ECD use,<br />

especially in poorer areas through reviewing the technology, programming <strong>and</strong><br />

distributi<strong>on</strong> implicati<strong>on</strong>s, <strong>and</strong> selected media efforts directed to early child development<br />

to date; <strong>and</strong><br />

4<br />

•To provide an illustrative inventory of the regi<strong>on</strong>al resources available, including cultural

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