p service credits Deepen your understanding All of our interview partners and experts are sought-after authors. Current books and analyses by Constantinos Markides, David Steiner and Richard Florida offer readers a great deal more on the subjects addressed in this magazine. Extensive background analysis and strategic options can be found in studies by <strong>Roland</strong> <strong>Berger</strong> Strategy Consultants on the topics: “From Middle Kingdom to global market” (China) or “Finding the formula for growth” and “Growth through trust” (Growth). CONSTANTINOS C. MARKIDES, PAUL A. GEROSKI: Fast Second DAVID M. STEINER (et al.): Educating for Democracy RICHARD FLORIDA, IRENE TINAGLI: Europe in the Creative Age service@think-act.org Do you have questions for the publisher or editorial team? Would you like to order a study from <strong>Roland</strong> <strong>Berger</strong> Strategy Consultants? Write to us at service@think-act.org STUDY: From Middle Kingdom to global market STUDY: Finding the formula for growth STUDY: Growth through trust CREDITS PUBLISHER Dr. Burkhard Schwenker, CEO <strong>Roland</strong> <strong>Berger</strong> Strategy Consultants Arabellastraße 33 81925 Munich, Germany Tel.: +49 (0)89/9230-0 EDITORIAL ADVISORY BOARD <strong>Roland</strong> <strong>Berger</strong> Strategy Consultants Dr. Christoph Kleppel, Torsten Oltmanns, Felicitas Schneider PUBLISHING COMPANY BurdaYukom Publishing GmbH, Schleissheimer Str. 141 80797 Munich, Germany Tel.: +49 (0)89/30620-0 EDITORIAL DIRECTOR Peter Schneider (Contact via publishing company) EDITORS-IN-CHIEF Dr. Christian Fill (V.i.S.d.P.), Bjoern Theye ART DIRECTION Blasius Thaetter EDITORIAL Markus Czeslik, Michael Kuhli, Andreas Lang, Michael Schmitz, Erik Wegener AUTHORS Andreas Gries, Frank Gruenberg, Matthias Hochstaetter, Bessie Lee (Shanghai), Professor Constantinos Markides (London), Wolfgang Mulke, Kai Oppel, Dirk Rheker (Florida), Dr. Friedrich Thelen, Peter Paul Weiler, Dr. Victor Yuan (Beijing) ENGLISH EDITION Christian Braun, Douglas Merrill, Patricia Preston, Asa C. Tomash GRAPHIC DESIGN Caroline Pfleiderer, Olaf Puppe PRODUCTION Wolfram Goetz (Director), Ruediger Hergerdt, Franz Kantner, Silvana Mayrthaler, Cornelia Sauer PHOTO EDITORS Beate Blank (Director), Silvia Erhard, Thomas Walter, Liz Wighton PHOTO CREDITS Cover: Alessandro della Valle/ Keystone, Bernd Roselieb, PR, Andreas Sterzing; p. 2 Andreas Sterzing; p. 3 Hans-Bernhard Huber/laif; p. 4 Puppe (1), Nestlé (1), gettyimages (1), Claudio Porcarelli/ focus (1); p. 8 corbis; p. 9 Mindshare & Maxus; p. 10 Hezi/imagechina; p. 12 Richard Florida PR; p. 14 Bernd Roselieb; p. 16 Andreas Pohlmann/ Stock4B; p. 18 corbis/Dan Lament; p. 19 Randy Olaon/National Geographic; p. 20 INDEX Stock/Avenue Images; p. 21 Creatas; p. 22 Jonny le Fortune/Gerd George; p. 23 Erwin Wodicka; p. 24 dpa; p. 26 Symanec; p. 28 Samsung; p. 30 Hans-Christian Schink/Punctum; p. 32 dpa (1), actionpress (1); p. 34 Landor/intertopics; p. 36 Contrasto/focus; p. 37 actionpress; p. 38 Shell AG (1), teraview (1); p. 39 dpa; p. 40 REA/laif; p. 42 Ford (1), Futh/laif (1), PR (1); p. 44–46 6-wegeprojekt/laif; S. 47 Darius Ramazani; p. 48 James Bell/focus; p. 49 Hahn/laif (1), Das Fotoarchiv (1); p. 50–52 Andreas Sterzing; p. 54 gettyimages (1), actionpress (1), musicpictures (1); p. 56–57 photodisc; p. 59 Andreas Sterzing PRINTER Pinsker Druck und Medien GmbH 84048 Mainburg, Germany COPYRIGHT The contents of this magazine are covered by appropriate copyright law. All rights reserved. NOTICE The opinions expressed in the articles in this magazine do not necessarily reflect the views of the publisher. 58 think: act
ZAGREB OFFICE, ROLAND BERGER TOP MANAGEMENT CONSULTING, Trg. bana Jelacica ˇ ´ 5, 10000 Zagreb, Croatia, Tel: +385 1 4804 801, Fax: +385 1 4804-880, E-Mail: office_zagreb@rolandberger.com think: act 59
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