issue 1 - Roland Berger
issue 1 - Roland Berger
issue 1 - Roland Berger
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p service<br />
credits<br />
Deepen your<br />
understanding<br />
All of our interview partners and experts<br />
are sought-after authors. Current books and<br />
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in this magazine. Extensive background<br />
analysis and strategic options can be found<br />
in studies by <strong>Roland</strong> <strong>Berger</strong> Strategy<br />
Consultants on the topics: “From Middle<br />
Kingdom to global market” (China) or<br />
“Finding the formula for growth” and<br />
“Growth through trust” (Growth).<br />
CONSTANTINOS C.<br />
MARKIDES, PAUL A.<br />
GEROSKI:<br />
Fast Second<br />
DAVID M. STEINER<br />
(et al.): Educating<br />
for Democracy<br />
RICHARD FLORIDA,<br />
IRENE TINAGLI:<br />
Europe in the<br />
Creative Age<br />
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STUDY:<br />
From Middle<br />
Kingdom to global<br />
market<br />
STUDY:<br />
Finding the<br />
formula for<br />
growth<br />
STUDY:<br />
Growth<br />
through<br />
trust<br />
CREDITS<br />
PUBLISHER<br />
Dr. Burkhard Schwenker, CEO<br />
<strong>Roland</strong> <strong>Berger</strong> Strategy Consultants<br />
Arabellastraße 33<br />
81925 Munich, Germany<br />
Tel.: +49 (0)89/9230-0<br />
EDITORIAL ADVISORY BOARD<br />
<strong>Roland</strong> <strong>Berger</strong> Strategy Consultants<br />
Dr. Christoph Kleppel, Torsten<br />
Oltmanns, Felicitas Schneider<br />
PUBLISHING COMPANY<br />
BurdaYukom Publishing GmbH,<br />
Schleissheimer Str. 141<br />
80797 Munich, Germany<br />
Tel.: +49 (0)89/30620-0<br />
EDITORIAL DIRECTOR<br />
Peter Schneider<br />
(Contact via publishing company)<br />
EDITORS-IN-CHIEF<br />
Dr. Christian Fill (V.i.S.d.P.),<br />
Bjoern Theye<br />
ART DIRECTION<br />
Blasius Thaetter<br />
EDITORIAL<br />
Markus Czeslik, Michael Kuhli,<br />
Andreas Lang, Michael Schmitz,<br />
Erik Wegener<br />
AUTHORS<br />
Andreas Gries, Frank Gruenberg,<br />
Matthias Hochstaetter, Bessie Lee<br />
(Shanghai), Professor Constantinos<br />
Markides (London), Wolfgang Mulke,<br />
Kai Oppel, Dirk Rheker (Florida),<br />
Dr. Friedrich Thelen, Peter Paul<br />
Weiler, Dr. Victor Yuan (Beijing)<br />
ENGLISH EDITION<br />
Christian Braun, Douglas Merrill,<br />
Patricia Preston, Asa C. Tomash<br />
GRAPHIC DESIGN<br />
Caroline Pfleiderer, Olaf Puppe<br />
PRODUCTION<br />
Wolfram Goetz (Director), Ruediger<br />
Hergerdt, Franz Kantner, Silvana<br />
Mayrthaler, Cornelia Sauer<br />
PHOTO EDITORS<br />
Beate Blank (Director), Silvia Erhard,<br />
Thomas Walter, Liz Wighton<br />
PHOTO CREDITS<br />
Cover: Alessandro della Valle/<br />
Keystone, Bernd Roselieb, PR,<br />
Andreas Sterzing; p. 2 Andreas<br />
Sterzing; p. 3 Hans-Bernhard<br />
Huber/laif; p. 4 Puppe (1), Nestlé (1),<br />
gettyimages (1), Claudio Porcarelli/<br />
focus (1); p. 8 corbis; p. 9 Mindshare<br />
& Maxus; p. 10 Hezi/imagechina;<br />
p. 12 Richard Florida PR; p. 14 Bernd<br />
Roselieb; p. 16 Andreas Pohlmann/<br />
Stock4B; p. 18 corbis/Dan Lament;<br />
p. 19 Randy Olaon/National Geographic;<br />
p. 20 INDEX Stock/Avenue<br />
Images; p. 21 Creatas; p. 22 Jonny le<br />
Fortune/Gerd George; p. 23 Erwin<br />
Wodicka; p. 24 dpa; p. 26 Symanec;<br />
p. 28 Samsung; p. 30 Hans-Christian<br />
Schink/Punctum; p. 32 dpa (1),<br />
actionpress (1); p. 34 Landor/intertopics;<br />
p. 36 Contrasto/focus; p. 37<br />
actionpress; p. 38 Shell AG (1), teraview<br />
(1); p. 39 dpa; p. 40 REA/laif; p. 42 Ford (1),<br />
Futh/laif (1), PR (1); p. 44–46 6-wegeprojekt/laif;<br />
S. 47 Darius Ramazani; p. 48<br />
James Bell/focus; p. 49 Hahn/laif (1), Das<br />
Fotoarchiv (1); p. 50–52 Andreas Sterzing;<br />
p. 54 gettyimages (1), actionpress (1),<br />
musicpictures (1); p. 56–57 photodisc; p. 59<br />
Andreas Sterzing<br />
PRINTER<br />
Pinsker Druck und Medien GmbH<br />
84048 Mainburg, Germany<br />
COPYRIGHT<br />
The contents of this magazine are covered<br />
by appropriate copyright law.<br />
All rights reserved.<br />
NOTICE<br />
The opinions expressed in the articles in<br />
this magazine do not necessarily reflect<br />
the views of the publisher.<br />
58<br />
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