issue 1 - Roland Berger

contents f
food for thought
dossier
business culture
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8
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High tech and electric lights
Is China on its way to becoming
a key center for research?
China goes Europe
How the Middle Kingdom is
moving into Western markets.
Technology, talent and tolerance
Political scientist Richard Florida
explains cities’ keys to success.
Generating profit ethically
Transparency and fairness pay
off for companies.
Roland Berger Interview
Trustworthy behavior opens new
opportunities for growth.
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Head of the class
Six companies that show above
average growth.
Farewell to the “V-curve”
Only a two-track strategy—
increasing revenue and cutting
costs—can ensure growth.
How trust drives growth
Companies that manage to build
a corporate culture of trust will
have an easier time entering
new markets.
Commentary: Seven surefire ways
to run your company into the
ground.
“The time for indulgence is over“
EU Commissioner Joaquín
Almunia calls for more budget
discipline in certain member
states.
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regulars
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Why Professor Porter is wrong
Dealing with revolutionary
innovations means conflict, but
they can still be combined with
established businesses.
Good nose for business
How celebrities are earning
millions, well away from stage
and screen.
Completely underestimated
Ten years after it was first
unveiled, Short Message Service
has developed into a multi-billion
business.
First views
Service | Credits
industry report
Dossier
The formula for growth
How companies can overcome
the limits to growth
Beginning on p. 17
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The shape of things to come
Together in the fast lane
Suppliers are taking over
development tasks.
El Dorado in Central Europe
An increasing number of companies
are outsourcing entire business
processes to the new EU member
states.
“Competencies count”
Wolfram Fischer of Hewlett-
Packard recommends concentrating
on a firm’s unique attributes.
The shape of things to come
think: act 5