issue 1 - Roland Berger

think: act the executive magazine from roland berger strategy consultants volume 1 december 2004 first views f
think:act is our magazine for an exclusive
group of decision-makers from business and politics around
the world. It is my pleasure to introduce it to you.
The title think: act reflects our vision of consulting: firstclass
analysis, sophisticated concepts, high quality and the
greatest impact for our clients, as embodied in our value
proposition, “Creative strategies that work.”
Roland Berger Strategy Consultants applies this philosophy
to support the firm’s clients in Europe, Asia, North America
and South America from 31 offices in 22 countries. Based
on the knowledge and experience of this international
network, we will use this magazine to present to you the
most important strategic challenges and options for their
solution every four months.
Demanding readers have a right to expect that a high
degree of usefulness will be accompanied by a sophisticated
presentation. We have a first-class team to meet those
expectations. Internationally experienced business journalists and management experts have
researched the magazine’s topics and present them in articles, background reports and exclusive
interviews in think: act.
For this inaugural edition, we have placed the topic of growth front and center. Despite determined
restructuring and systematic cost cutting, many companies have still not yet reached their
goals for growth. With that in mind, our dossier presents suitable strategies, appropriate measures,
and examples of success. It demonstrates how to build a company’s ability to grow, along with its
preparedness to grow; that is, how to create both the hard and allegedly soft factors for sustainable
success.
China is our second key topic. We would like to draw your attention to the growing interest that
Chinese entrepreneurs, scientists, students and tourists are showing in Europe.
I hope that you enjoy this first issue of think: act.
Sincerely,
Dr. Burkhard Schwenker
CEO Roland Berger Strategy Consultants
think: act 3