issue 1 - Roland Berger
issue 1 - Roland Berger
issue 1 - Roland Berger
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The formula for growth DOSSIER #01<br />
[Porsche]<br />
82%<br />
LEAVING THE ECONOMY BEHIND<br />
STOCK CHART<br />
Porsche / DOW JONES<br />
was Porsche’s average annual level of profit growth<br />
2000%<br />
(EBITA) from 1994 to 2003. The Stuttgart, Germanybased<br />
sports car maker bucked the sector’s downward<br />
1500%<br />
slide with a combination of a strong brand, technical<br />
1000%<br />
excellence and a nose for trends. The Cayenne SUV came<br />
500%<br />
at the right time, helping the company top its goals in<br />
0%<br />
the 2003/04 business year. Porsche sold 39,913 of the<br />
1995 96 97 98 99 00 01 02 03 04<br />
luxury SUVs, beating its target of 30,000.<br />
10-year comparison against the Dow Jones Index<br />
Source: <strong>Roland</strong> <strong>Berger</strong> Strategy Consultants; Chart: Wallstreet Online<br />
think: act 23
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