issue 1 - Roland Berger

DOSSIER #01 The formula for growth
[Hennes & Mauritz]
40%
FASHION FROM MORE THAN 1000 STORES
more shops were opened by Hennes & Mauritz
between 2001 and 2003. In the summer of 2004, the
1000th was opened in Boulogne-sur-Mer, France;
another 65 around the globe were planned for the
fourth quarter. The strategy of boosting sales space
has paid off for the world’s largest fashion chain: From
2001 to 2003, the Swedish company’s profits (EBITA)
grew an average of 29.76 percent annually.
10-year
Source: Roland Berger Strategy Consultants; H&M Annual Report 2003, Chart: Wallstreet Online
STOCK CHART
H&M / DOW JONES
25000%
20000%
15000%
10000%
5000%
0%
1995 96 97 98 99 00 01 02 03 04
comparison against the Dow Jones Index
18
think: act