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Truck industry 2020: The future is global - Roland Berger

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<strong>Truck</strong> <strong>industry</strong> <strong>2020</strong>: <strong>The</strong> <strong>future</strong> <strong>is</strong> <strong>global</strong><br />

> Many components/functions could certainly be interchangeable<br />

between regions, although several executives see regional differences<br />

in the forseeable <strong>future</strong><br />

> Minor regional differences will still be necessary to accommodate varying<br />

legal requirements, differences in infrastructure and customer/driver<br />

preferences. <strong>The</strong>se differences should be catered to by an intelligent,<br />

modular kit and must be kept as small as possible<br />

> <strong>The</strong> synergies enabled by platform architectures must be leveraged<br />

in two dimensions: across regions (as OEMs move into new geographical<br />

territory) and across segments (as they increasingly cross the lines that<br />

hitherto divided the premium, budget and low-cost segments)<br />

Networks<br />

> Purchasing, for example, should no longer be centralized but must<br />

instead be regionally or locally based. One interviewee (representing an<br />

OEM) realized savings of over 30% by applying th<strong>is</strong> policy. At the same<br />

time, strong <strong>global</strong> coordination <strong>is</strong> essential to ensure systematic<br />

exploitation of all benefits<br />

> Suppliers who have a <strong>global</strong> reach should deliver strategic parts worldwide.<br />

Th<strong>is</strong> policy should be combined with using regional suppliers<br />

for less critical low-value parts<br />

> Harmonized truck concepts necessitate harmonized <strong>global</strong> service<br />

networks. A <strong>global</strong> log<strong>is</strong>tics provider that sources its worldwide fleet<br />

with a single OEM, say, will expect the same level of service in<br />

Mumbai as in Michigan

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