Truck industry 2020: The future is global - Roland Berger
Truck industry 2020: The future is global - Roland Berger
Truck industry 2020: The future is global - Roland Berger
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<strong>Truck</strong> <strong>industry</strong> <strong>2020</strong>: <strong>The</strong> <strong>future</strong> <strong>is</strong> <strong>global</strong><br />
4. <strong>The</strong> <strong>future</strong> <strong>is</strong> <strong>global</strong> – Conclusions, options<br />
and actions<br />
<strong>The</strong> clear consensus among the experts we interviewed was that the<br />
<strong>future</strong> of the truck <strong>industry</strong> <strong>is</strong> indeed <strong>global</strong>. We must now ask: What<br />
are the strategic options that are open to today's OEMs? To begin th<strong>is</strong><br />
d<strong>is</strong>cussion, we need to differentiate between the strategies available to<br />
establ<strong>is</strong>hed triad manufacturers and those available to OEMs in emerging<br />
countries. Moreover, as we have seen, we must d<strong>is</strong>tingu<strong>is</strong>h between the<br />
varying product requirements that prevail in the premium and low-cost<br />
segments. In other words, OEMs must adapt their business models and<br />
strategies for every segment in which they operate.<br />
Figure 15 illustrates several possible strategies for OEMs. Our survey<br />
revealed three basic strategies that are open to establ<strong>is</strong>hed triad manufacturers.<br />
However, it will be quite possible – and in some cases desirable –<br />
for OEMs to pursue more than one strategy at a time.
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