Truck industry 2020: The future is global - Roland Berger

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Automotive Competence Center
Manufacturers need to be aware of the big picture – the broad brushstrokes
of globalization – but must also pay close attention to the fine details and
differences. They must position themselves very carefully if they wish to
become winners in the process of globalization, rather than victims. An
array of strategic options are theoretically open to OEMs in both emerging
and established markets. But not all of them will work for every player in
every context.