Truck industry 2020: The future is global - Roland Berger
Truck industry 2020: The future is global - Roland Berger
Truck industry 2020: The future is global - Roland Berger
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<strong>Truck</strong> <strong>industry</strong> <strong>2020</strong>: <strong>The</strong> <strong>future</strong> <strong>is</strong> <strong>global</strong><br />
When a market of <strong>global</strong> significance departs from a long-standing<br />
pattern of healthy growth, it <strong>is</strong> time to ask some searching questions.<br />
Is it "just" the economic downturn that has put the brake on the<br />
truck <strong>industry</strong>? Or are there other, more fundamental factors at<br />
work? Where <strong>is</strong> the market heading? Are key players ready for the<br />
challenges and changes ahead? And if not, how can they prepare<br />
themselves for a <strong>future</strong> that, in many ways, has never seemed so<br />
uncertain?<br />
<strong>The</strong>se are the vital <strong>is</strong>sues addressed by <strong>Roland</strong> <strong>Berger</strong> Strategy<br />
Consultants in the study "<strong>Truck</strong> <strong>industry</strong> <strong>2020</strong>: <strong>The</strong> <strong>future</strong> <strong>is</strong> <strong>global</strong>".<br />
Drawing on in-depth research and personal interviews with many<br />
top executives in the <strong>industry</strong>, the study takes stock of an <strong>industry</strong><br />
that seems to have stalled – and now urgently needs strategies<br />
to shift back into gear.
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