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<strong>Roche</strong><br />

A <str<strong>on</strong>g>sustainable</str<strong>on</strong>g> <str<strong>on</strong>g>business</str<strong>on</strong>g> <str<strong>on</strong>g>model</str<strong>on</strong>g> <str<strong>on</strong>g>based</str<strong>on</strong>g> <strong>on</strong> innovati<strong>on</strong> <strong>and</strong><br />

productivity gains<br />

Karl Mahler, Head of Investor Relati<strong>on</strong>s<br />

1


This presentati<strong>on</strong> c<strong>on</strong>tains certain forward-looking statements. These forward-looking statements may be identified by words such as “believes”,<br />

“expects”, “anticipates”, “projects”, “intends”, “should”, “seeks”, “estimates”, “future” or similar expressi<strong>on</strong>s or by discussi<strong>on</strong> of, am<strong>on</strong>g other things,<br />

strategy, goals, plans or intenti<strong>on</strong>s. Various factors may cause actual results to differ materially in the future from those reflected in forward-looking<br />

statements c<strong>on</strong>tained in this document, including am<strong>on</strong>g others:<br />

(1) pricing <strong>and</strong> product initiatives of competitors;<br />

(2) legislative <strong>and</strong> regulatory developments <strong>and</strong> ec<strong>on</strong>omic c<strong>on</strong>diti<strong>on</strong>s;<br />

(3) delay or inability in obtaining regulatory approvals or bringing products to market;<br />

(4) developments in financial market c<strong>on</strong>diti<strong>on</strong>s, including the market for acquisiti<strong>on</strong> financing <strong>and</strong> other capital markets <strong>and</strong> fluctuati<strong>on</strong>s in<br />

currency exchange rates;<br />

(5) uncertainties in the discovery, development or marketing of new products or new uses of existing products, including without limitati<strong>on</strong><br />

negative results of clinical trials or research projects <strong>and</strong> unexpected side-effects of pipeline or marketed products;<br />

(6) increased government pricing pressures or changes in third party reimbursement rates;<br />

(7) interrupti<strong>on</strong>s in producti<strong>on</strong>;<br />

(8) loss of or inability to obtain adequate protecti<strong>on</strong> for intellectual property rights;<br />

(9) Litigati<strong>on</strong>;<br />

(10) the inherent uncertainties involved in negotiati<strong>on</strong>s with the special committee of Genentech <strong>and</strong> that there can be no assurances that a<br />

negotiated transacti<strong>on</strong> will ultimately be agreed to or c<strong>on</strong>summated;<br />

(11) potential difficulties in integrating the <str<strong>on</strong>g>business</str<strong>on</strong>g>es of Genentech <strong>and</strong> <strong>Roche</strong>, <strong>and</strong> that some or all of the anticipated benefits of the<br />

proposed transacti<strong>on</strong> may not be realized <strong>on</strong> the schedule c<strong>on</strong>templated or at all;<br />

(12) that future dividends are subject to the discreti<strong>on</strong> of the board of directors of <strong>Roche</strong> <strong>and</strong> a number of other factors, some of which are<br />

bey<strong>on</strong>d the c<strong>on</strong>trol of <strong>Roche</strong>;<br />

(13) the ability of <strong>Roche</strong> to generate cash flow to, am<strong>on</strong>g other things, repay acquisiti<strong>on</strong>-related debt as currently c<strong>on</strong>templated;<br />

(14) loss of key executives or other employees; <strong>and</strong><br />

(15) adverse publicity <strong>and</strong> news coverage.<br />

The directors of Genentech who are also employees of <strong>Roche</strong> will not take part in the c<strong>on</strong>siderati<strong>on</strong> of the proposed transacti<strong>on</strong> by the<br />

Genentech board <strong>and</strong> accordingly are not permitted to comment or resp<strong>on</strong>d to questi<strong>on</strong>s regarding the transacti<strong>on</strong> as representatives of<br />

Genentech.<br />

For marketed products discussed in this presentati<strong>on</strong>, please see full prescribing informati<strong>on</strong> <strong>on</strong> our website – www.roche.com<br />

All menti<strong>on</strong>ed trademarks are legally protected.<br />

2


Performance up-date<br />

Strategy<br />

Main trends influencing l<strong>on</strong>g term value propositi<strong>on</strong>s<br />

Summary<br />

3


Q1 2009: High single-digit growth for both divisi<strong>on</strong>s<br />

Well above world market<br />

CHF bn<br />

% change in<br />

Q1’08 Q1’09 CHF local<br />

Pharmaceuticals 8.6 9.2 8 8<br />

Diagnostics 2.3 2.4 3 8<br />

<strong>Roche</strong> Group 10.9 11.6 7 8<br />

4


Performance up-date<br />

Our Strategy <strong>and</strong> the changing envir<strong>on</strong>ment<br />

Main trends influencing l<strong>on</strong>g term value propositi<strong>on</strong>s<br />

Summary<br />

5


<strong>Roche</strong>’s unique window of opportunity<br />

<strong>Roche</strong>’s unique positi<strong>on</strong><br />

Stability of<br />

<str<strong>on</strong>g>business</str<strong>on</strong>g> <str<strong>on</strong>g>model</str<strong>on</strong>g><br />

Peers<br />

Growth<br />

<strong>Roche</strong><br />

Bridging the cliffs,<br />

Cost-cutting,<br />

Diversificati<strong>on</strong><br />

2007 2013-14<br />

The industry<br />

Low replacement power of current<br />

earnings levels<br />

Poor pipelines<br />

Cost cutting<br />

<strong>Roche</strong><br />

Extended stability<br />

Low generic exposure<br />

Investment into the future<br />

6


Focus <strong>on</strong> our core <str<strong>on</strong>g>business</str<strong>on</strong>g>es<br />

High<br />

<strong>Roche</strong> Focus<br />

Pharma<br />

Dia<br />

Medical<br />

Differentiati<strong>on</strong><br />

MedTech<br />

Generics<br />

OTC<br />

Low<br />

Premium for Innovati<strong>on</strong><br />

High<br />

7


<strong>Roche</strong>’s strategy focuses al<strong>on</strong>g either dimensi<strong>on</strong><br />

Proximity<br />

to Core<br />

(regarding<br />

products)<br />

Corixa<br />

BioVeris<br />

Domantis<br />

Chir<strong>on</strong><br />

Vaccines Vaccines<br />

Hexal<br />

GlycArt<br />

Sirtris<br />

Pharma Pharma<br />

Lek<br />

Generics Generics<br />

Zentiva<br />

NimbleGen<br />

Sabex<br />

Proximity to Core<br />

(regarding <str<strong>on</strong>g>business</str<strong>on</strong>g> <str<strong>on</strong>g>model</str<strong>on</strong>g>)<br />

*<br />

Bubble size depicts<br />

value of acquisiti<strong>on</strong><br />

Source: SDI Analysis<br />

8


Not to invest in the future means being out of<br />

<str<strong>on</strong>g>business</str<strong>on</strong>g> in ten years<br />

Refill of top line<br />

Maturing<br />

portfolio<br />

Years<br />

1 2 3 4 5 6 7 8 9 10<br />

Drug development<br />

timeline*<br />

Pre-clinical<br />

R&D<br />

Clinical R&D<br />

NDA Review<br />

*Source: www.fda.gov/fdac/graphics/newdrugspecial/drugchart.pdf<br />

9


A well risk balanced approach to investment<br />

Most projects in late stage de-risked<br />

New<br />

Molecular<br />

Entities<br />

% of Pharma<br />

Development spend<br />

NMEs<br />

in<br />

Phase<br />

III<br />

40 NMEs in Phase I<br />

16 NMEs in Phase II<br />

dalcetrapib (CETPi)<br />

*PPARαγ<br />

taspoglutide (GLP-1)<br />

TDM-1<br />

ocrelizumab<br />

pertuzumab<br />

1 LE in Phase I<br />

Proof of C<strong>on</strong>cept<br />

<br />

<br />

<br />

<br />

<br />

Line<br />

Extensi<strong>on</strong>s<br />

42% 40%<br />

11 LEs in Phase II<br />

<br />

36 LEs in Phase III<br />

2007 2008<br />

* Formal decisi<strong>on</strong> to move into phase III pending<br />

10


Resp<strong>on</strong>sible management of R&D spend<br />

Higher attriti<strong>on</strong> in early stage - higher success in late stage<br />

100<br />

90<br />

100<br />

80<br />

60<br />

40<br />

Success Rate (%)<br />

80<br />

70<br />

Preclinical, Phase I <strong>and</strong> II Phase III <strong>and</strong> Registrati<strong>on</strong><br />

Industry Median<br />

<strong>Roche</strong><br />

20<br />

Industry Median<br />

<strong>Roche</strong><br />

Attriti<strong>on</strong> Rate (%)<br />

60<br />

0<br />

'95-'99<br />

'96-'00<br />

'97-'01<br />

'98-'02<br />

'99-'03<br />

'00-'04<br />

'01-'05<br />

'02-'06<br />

'95-'99<br />

'96-'00<br />

'97-'01<br />

'98-'02<br />

'99-'03<br />

'00-'04<br />

'01-'05<br />

'02-'06<br />

Source: R&D General Metrics Study, KMR GROUP, INC


Performance up-date<br />

Strategy<br />

Main trends influencing l<strong>on</strong>g term value propositi<strong>on</strong>s<br />

Pers<strong>on</strong>alized Healthcare- <strong>Roche</strong> best positi<strong>on</strong>ed<br />

Summary<br />

12


Main trends influencing the l<strong>on</strong>g-term value<br />

propositi<strong>on</strong>s<br />

Pers<strong>on</strong>alised Healthcare<br />

Maximizing assets <strong>on</strong> h<strong>and</strong><br />

13


Pers<strong>on</strong>alised Healthcare<br />

Increasing dem<strong>and</strong> by stakeholders<br />

Patients &<br />

Physicians<br />

Best treatment<br />

Regulators<br />

Better efficacy &<br />

safety profile<br />

Payers<br />

Better cost / benefit<br />

Industry<br />

More competitive<br />

14


Scenarios for PHC Added Value Distributi<strong>on</strong><br />

Value captured by different stakeholders depending <strong>on</strong><br />

IP <strong>and</strong> timing of diagnostic<br />

Breast Cancer<br />

Assay<br />

Rx<br />

Low<br />

IP for Diagnostic<br />

High<br />

Rx<br />

B-Raf inhibitor<br />

B-Raf mutant test<br />

Dx<br />

High<br />

High<br />

Dx<br />

Diagnostic after<br />

Drug Launch<br />

Payor<br />

Rx<br />

High<br />

Low<br />

Neutral<br />

High<br />

Payor<br />

Rx<br />

Diagnostic with<br />

Drug Launch<br />

Dx<br />

Medium<br />

Medium<br />

Dx<br />

K-Ras Test<br />

Payor<br />

High<br />

Neutral<br />

No IP for Diagnostic<br />

Payor<br />

Herceptin <strong>and</strong><br />

Her2 test<br />

15


Main trends influencing the l<strong>on</strong>g-term value<br />

propositi<strong>on</strong>s<br />

Pers<strong>on</strong>alised Healthcare<br />

Maximizing assets <strong>on</strong> h<strong>and</strong><br />

16


Key drivers for l<strong>on</strong>g term development in place<br />

Develop the short term drivers while not neglecting the l<strong>on</strong>g<br />

term opportunities<br />

Inherent development risk<br />

Low High<br />

ILLUSTRATIVE<br />

Oncology<br />

Inflammati<strong>on</strong><br />

existing<br />

Earlier Phases<br />

Maturity of portfolio<br />

Virology<br />

CNS<br />

Metabolic<br />

17


Oncology franchise approaches CHF 20 billi<strong>on</strong> in sales<br />

Oncology sales<br />

(CHF billi<strong>on</strong>)<br />

20.0<br />

16.0<br />

12.0<br />

8.0<br />

4.0<br />

local growth<br />

+15 %<br />

7%<br />

40%<br />

53%<br />

+27 %<br />

+9 %<br />

+20 %<br />

Double-digit growth c<strong>on</strong>tinues<br />

Europe/RoW<br />

• C<strong>on</strong>tinued str<strong>on</strong>g increase in Avastin sales,<br />

driven by str<strong>on</strong>g uptake in mCRC <strong>and</strong> mBC<br />

• Emerging markets c<strong>on</strong>tributing to<br />

c<strong>on</strong>tinued growth of MabThera, Herceptin<br />

<strong>and</strong> Tarceva<br />

Japan<br />

• Str<strong>on</strong>g launches of Avastin, Tarceva, <strong>and</strong><br />

adjuvant Herceptin<br />

0.0<br />

2004 2005 2006 2007 2008<br />

Europe/RoW US Japan<br />

18


Major growth opportunities outside the US for key<br />

products<br />

% of sales<br />

100<br />

80<br />

56<br />

49 49<br />

41<br />

35<br />

29<br />

24<br />

60<br />

40<br />

20<br />

44<br />

51 51<br />

59<br />

65<br />

71<br />

76<br />

0<br />

AVASTIN MABTHERA CELLCEPT TARCEVA XELODA HERCEPTIN PEGASYS<br />

Time <strong>on</strong><br />

market<br />

EU / ROW (incl. Japan)<br />

Nth America<br />

19


Each cancer type is different<br />

And needs a specific treatment approach<br />

Incidence<br />

100%<br />

80%<br />

60%<br />

40%<br />

3rd line<br />

2nd line<br />

1st line<br />

adjuvant<br />

20%<br />

Survival<br />

0%<br />

CRC BC NSCLC<br />

Adjuvant DFS at 3 years* 72 % 81 % 50 %<br />

Metastatic median OS * 25 m<strong>on</strong>ths 36 m<strong>on</strong>ths 11 m<strong>on</strong>ths<br />

* Assuming best current care, Incidence: GLOBOCAN 2002 <strong>and</strong> <strong>Roche</strong> market research<br />

20


First in class mechanisms establishing new st<strong>and</strong>ards<br />

of care<br />

Rank Drug Sales ($m) MAT 3Q08<br />

1 MabThera 4,189<br />

2 Herceptin 4,129<br />

3 Avastin 4,052<br />

4 Glivec 3,491<br />

5 Taxotere 2745<br />

6 Eloxatine 2,236<br />

First in class<br />

7 Arimidex 1,944<br />

8 Gemzar 1,601<br />

9 Erbitux 1,412<br />

10 Casodex 1,343<br />

Successful products need to be first class entrants –<br />

the race begins early in R&D<br />

21


Paradigm change: Development of all main cancer<br />

types in parallel<br />

Example of Avastin<br />

3 rd<br />

line<br />

2 nd line<br />

1 st line<br />

Adjuvant<br />

<br />

<br />

<br />

3 rd<br />

line<br />

2 nd line<br />

<br />

3 rd<br />

line<br />

2 nd line<br />

<br />

<br />

1 st line<br />

1 st line Adjuvant<br />

Adjuvant<br />

RCC<br />

BC<br />

NSCLC<br />

<br />

CRC<br />

<br />

<br />

<br />

Gastric<br />

Ovarian<br />

Prostate<br />

Completed<br />

Ongoing<br />

<br />

GIST<br />

22


Avastin: significant potential for additi<strong>on</strong>al<br />

indicati<strong>on</strong>s in the metastatic setting<br />

Important Phase III newsflow over next 2 years<br />

Indicati<strong>on</strong><br />

Study name<br />

Start<br />

Status*<br />

Filing*<br />

Previously-treated<br />

glioblastoma<br />

BRAIN<br />

2007<br />

May 5, 2009 US FDA<br />

granted accelerated<br />

approval<br />

2008<br />

1st line metastatic<br />

ovarian cancer<br />

GOG-0218<br />

ICON-7<br />

Q3’05<br />

Q4‘06<br />

Interim analysis H2’09<br />

Expect data 2010<br />

2010<br />

Relapsed Platinum<br />

sensitive ovarian<br />

cancer<br />

OCEANS<br />

GOG-0213<br />

Q2‘07<br />

Q4’07<br />

Expect data 2010<br />

Expect data 2013<br />

2010-2013<br />

1st line horm<strong>on</strong>erefractory<br />

prostate<br />

cancer<br />

CALGB 90401<br />

Q4’07<br />

Interim analyses<br />

Q2’09 <strong>and</strong> Q4’09<br />

2011<br />

1st line advanced<br />

gastric cancer<br />

AVAGAST<br />

Q3’07<br />

Interim analysis H2‘09<br />

2010<br />

*Projected timelines for positive results<br />

23


Exciting mid / early-stage opportunities in <strong>on</strong>cology<br />

3rd generati<strong>on</strong> anti-CD20- potential for improvement over<br />

MabThera <str<strong>on</strong>g>based</str<strong>on</strong>g> <strong>on</strong> Glycart technology<br />

Improved product features<br />

Increased direct cell death<br />

Increased ADCC<br />

Lower CDC<br />

Phase I in NHL<br />

Extended patent life for many<br />

other m<strong>on</strong>ocl<strong>on</strong>cal antibodies?<br />

MabThera<br />

Herceptin<br />

Pertuzumab.<br />

GA101: Phase II <strong>on</strong>going<br />

Phase I data presented at ASH 2009<br />

ADCC= (antibody dependent cell-mediated cytotoxicity); CDC= (complement dependent cytotoxicity)<br />

24


ASCO 2009 Highlights<br />

Avastin<br />

NSABP C-08: Adjuvant col<strong>on</strong> cancer efficacy results – late-breaker abstract<br />

RIBBON-1: 1 st line HER2-negative metastatic breast cancer – oral presentati<strong>on</strong><br />

Tarceva<br />

ATLAS: 1 st line maintenance therapy for advanced n<strong>on</strong>-small cell lung cancer –<br />

late-breaker oral presentati<strong>on</strong><br />

SATURN: 1 st line maintenance therapy for advanced n<strong>on</strong>-small cell lung cancer –<br />

oral presentati<strong>on</strong><br />

SATURN: 1 st line maintenance therapy for advanced n<strong>on</strong>-small cell lung cancer biomarker data<br />

Herceptin<br />

ToGA: 1 st line HER2-positive advanced gastric cancer –<br />

oral presentati<strong>on</strong><br />

T-DM1<br />

Phase II sec<strong>on</strong>d-line+ HER2-positive mBC final results<br />

Joint <strong>Roche</strong>-Genentech<br />

Investor Science Events<br />

Sunday May 31st<br />

NSABP = Nati<strong>on</strong>al Surgical Adjuvant Breast <strong>and</strong> Bowel Project<br />

M<strong>on</strong>day June 1st<br />

25


Key drivers for l<strong>on</strong>g term development in place<br />

Develop the short term drivers while not neglecting the l<strong>on</strong>g<br />

term opportunities<br />

Inherent development risk<br />

Low High<br />

ILLUSTRATIVE<br />

existing<br />

Oncology<br />

Inflammati<strong>on</strong><br />

Maturity of portfolio<br />

Virology<br />

Metabolic<br />

CNS<br />

Earlier Phases<br />

26


Rheumatoid Arthritis: Not all patients resp<strong>on</strong>d to<br />

current therapy<br />

Gold st<strong>and</strong>ard therapy<br />

anti-TNF + MTX<br />

% ACR70 Resp<strong>on</strong>ders<br />

Unmet Medical Need<br />

Only 1 of 3 patients receives<br />

significant benefit<br />

anti-TNF + MTX<br />

anti-TNF al<strong>on</strong>e<br />

ACR 7070 Improvement in:<br />

MTX al<strong>on</strong>e<br />

Disease activity – patient<br />

Disease activity – physician<br />

Patient assessment of Pain<br />

Physical disability<br />

Acute phase reactants – CRP,ESR<br />

27


Comprehensive development program in RA<br />

Covers all treatment stages<br />

MabThera<br />

IMAGE**<br />

(MTX naive, X-ray study)<br />

SERENE*<br />

(MTX IR)<br />

MIRROR*<br />

(MTX IR, dose escalati<strong>on</strong>)<br />

REFLEX<br />

(Anti-TNF IR)<br />

SCORE**<br />

(DMARDs IR)<br />

current Tx paradigm<br />

NSAIDs or Cox-2 DMARDs<br />

TNF inhibitors 2 nd biologic<br />

(+/- MTX) (+/- MTX)<br />

OPTION*<br />

(MTX IR)<br />

Actemra<br />

AMBITION*<br />

(6 mnth MTX free/ MTX naive,<br />

m<strong>on</strong>otherapy)<br />

TOWARD*<br />

(DMARDs IR)<br />

LITHE**<br />

(MTX IR, X-ray study)<br />

RADIATE*<br />

(Anti-TNF IR)<br />

* Indicati<strong>on</strong> not yet approved, awaiting regulatory approval<br />

** Phase III trial in progress<br />

28


Performance up-date<br />

Strategy<br />

Main trends influencing l<strong>on</strong>g term value propositi<strong>on</strong>s<br />

Summary<br />

29


<strong>Roche</strong> Pharma pipeline overview<br />

Focused <strong>on</strong> five Disease Biology Areas<br />

Oncology<br />

Xeloda<br />

MabThera<br />

Herceptin<br />

Avastin<br />

Tarceva<br />

Pertuzumab<br />

T-DM1<br />

R7159 3 rd gen anti-CD20<br />

R1507 (IGF-1R mAb)<br />

Apomab<br />

Apo2L/TRAIL<br />

Anti-CD40 mAb<br />

Hedgehog inhibitor<br />

16 ph. I compounds<br />

On H<strong>and</strong><br />

RA/Inflammati<strong>on</strong><br />

MabThera<br />

Actemra<br />

R1594 ocrelizumab<br />

R667 RARγ<br />

9 ph. I compounds<br />

Metabolic/CV<br />

R1658 CETP Inh.<br />

R1583 GLP-1<br />

R1439 dual PPAR<br />

9 ph. I compounds<br />

Promising Late<br />

Stage<br />

Virology<br />

Pegasys<br />

Tamiflu<br />

R3484 HPV16<br />

R7128 HCV pol. Inh.<br />

R7227 HCV prot. inh.<br />

Emerging<br />

Mid-Term<br />

CNS<br />

ocrelizumab RRMS<br />

R1678 Schizophrenia<br />

R3487 Alzheimer’s<br />

4 ph. I compounds<br />

Early<br />

Stage<br />

30


Profitability measures<br />

Operating cash flow per employee<br />

CHF 000’s<br />

250<br />

Operative Cash Flow per employee<br />

200<br />

<strong>Roche</strong><br />

150<br />

100<br />

GSK<br />

Sanofi-Aventis<br />

Novartis<br />

50<br />

0<br />

2003<br />

2004 2005 2006<br />

2007<br />

SDI Analysis; Source: Annual Reports of corresp<strong>on</strong>ding companies, datastream, currency rates (average 365 days)<br />

31


<strong>Roche</strong>: M&D <strong>and</strong> G&A % to sales<br />

Freeing up resources for innovati<strong>on</strong><br />

40%<br />

<strong>Roche</strong> (Prescripti<strong>on</strong>)<br />

GSK<br />

35%<br />

Sanofi-Aventis<br />

30%<br />

Eli Lilly<br />

AstraZeneca<br />

25%<br />

Merck & Co.<br />

Novartis<br />

20%<br />

2002 2003 2004 2005 2006 2007<br />

32


Patent expiry 2008-2012<br />

<strong>Roche</strong> short-/medium-term has the str<strong>on</strong>gest patent<br />

protected portfolio… <strong>and</strong> highest share of biotech products<br />

100<br />

Top 10 Corporati<strong>on</strong>s Protected Sales Expiring to 2012 & Bey<strong>on</strong>d (US$ C<strong>on</strong>st)<br />

SHARE OF PROTECTED SALES EXPIRING % US$<br />

80<br />

60<br />

40<br />

20<br />

0<br />

42<br />

Total<br />

Market<br />

69<br />

GSK<br />

62<br />

Pfizer<br />

54 51 48 48<br />

AZ<br />

S-A<br />

J&J<br />

MSD<br />

41<br />

Lilly<br />

36<br />

Novartis<br />

24<br />

Abbott<br />

14<br />

<strong>Roche</strong><br />

2008-2012 2013 & bey<strong>on</strong>d<br />

Source: IMS Health MIDAS Market Segmentati<strong>on</strong> MAT June 2008, Ethical protected br<strong>and</strong> sales <strong>on</strong>ly.<br />

33


<strong>Roche</strong>: A unique “investment case”<br />

Clear <strong>and</strong> focused strategy<br />

– Medically differentiated products<br />

– Poised to become leader in Pers<strong>on</strong>alised Healthcare<br />

Attractive risk profile<br />

– Low generic risk; lowest am<strong>on</strong>g European large-cap players<br />

Assets in place for sustained success<br />

– World market leader in Oncology<br />

– Emerging Rheumatology & Autoimmune, <strong>and</strong> Metabolic franchises<br />

Industry-leading organic growth<br />

Unique high-tech healthcare investment<br />

34


We Innovate Healthcare<br />

35


Avastin in mCRC: Str<strong>on</strong>g uptake c<strong>on</strong>tinues<br />

First line<br />

Sec<strong>on</strong>d line<br />

Patient share<br />

Patient share<br />

35%<br />

35%<br />

30%<br />

30%<br />

25%<br />

25%<br />

20%<br />

Avastin<br />

20%<br />

Avastin<br />

15%<br />

15%<br />

10%<br />

10%<br />

5%<br />

5%<br />

0%<br />

Q4<br />

05<br />

Q1<br />

06<br />

Q2<br />

06<br />

Q3<br />

06<br />

Q4<br />

06<br />

Q1<br />

07<br />

Q2<br />

07<br />

Q3<br />

07<br />

Q4<br />

07<br />

Q1<br />

08<br />

Q2<br />

08<br />

Q3<br />

08<br />

Q4<br />

08<br />

0%<br />

Q4<br />

05<br />

Q1<br />

06<br />

Q2<br />

06<br />

Q3<br />

06<br />

Q4<br />

06<br />

Q1<br />

07<br />

Q2<br />

07<br />

Q3<br />

07<br />

Q4<br />

07<br />

Q1<br />

08<br />

Q2<br />

08<br />

Q3<br />

08<br />

Q4<br />

08<br />

Source: Synovate Patient M<strong>on</strong>itor <strong>and</strong> Top-Up, Top-5 EU<br />

36


Top 10 Oncology Products<br />

Sales <strong>and</strong> market shares in seven major markets in 2007<br />

50%<br />

40%<br />

Avastin<br />

$2,651m<br />

CAGR, 2006-07<br />

30%<br />

20%<br />

10%<br />

0%<br />

Herceptin<br />

$2,653m<br />

Erbitux<br />

Taxotere<br />

$1,040m<br />

Arimidex<br />

$1,837m<br />

$1,364m<br />

Gleevec<br />

$1,990m<br />

Gemzar<br />

Lupr<strong>on</strong><br />

Rituxan<br />

$1,156m<br />

$1,411m<br />

Eloxatin<br />

$3,216m<br />

$1,964m<br />

0% 2% 4% 6% 8% 10% 12%<br />

-10%<br />

Bubble size represents 2007 sales<br />

Market share, 2007<br />

Source: Datam<strong>on</strong>itor, MIDAS Sales Data, IMS Health, April 2008, Copyright ©, reprinted<br />

with permissi<strong>on</strong><br />

<strong>Roche</strong>/Genetech’s MabThera, Herceptin <strong>and</strong> Avastin<br />

DMHC2416: Commercial Insight: Top 20 Therapy Cancer Br<strong>and</strong>s (08/2008)<br />

dominate the current cancer br<strong>and</strong>s market<br />

37

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