FME Company Profile

All Rights Reserved.© Fujitsu Limited 2003

Content 

• Fujitsu Group 

• Organisation 

• Financial Results 

• Fujitsu Microelectronics Europe (FME) 

• Mission Statement & European Expertise 

• Organisation Strategy and Direction 

• FME in Central and Eastern Europe 

• Market development strategy 

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003 

2

Fujitsu Group at a Glance 

Fujitsu is a leading provider of customer-focused 

communications, automotive and IT solutions for the 

global marketplace. Comprising more than 500 

subsidiaries and affiliates, the Fujitsu Group operates in 

over 60 countries across the globe. 

• Established : June 1935 

• Stock Exchange Listings : Tokyo, Osaka, Nagoya, Frankfurt, 

London, Swiss 

• Consolidated Revenues : 4.6 trillion yen (€35.5 billion) 

• Employees 

: 157,000 worldwide 

• R&D Expenditure : 286 billion yen (€2.2 billion) 

• Principal Business Areas : Software & Services, Platforms, 

Electronic Devices 

Note: FY2002 consolidated net sales; €1=¥130; WW employees as of March 31, 2003 


3

Fujitsu Group - Organisation 

Chairman & 

Representative Director* 

N. Akikusa 

President & 

Representative Director 

Hiroaki Kurokawa 

Management 

Committee 

Group Support 

Corporate Center 

Software & 

Services 

Platforms 

(Information Processing & 

Telecommunications) 

Electronic Devices 

T. Ono 

Group President EDG 

Corp. Sen. Vice President 

N. Matsumura 

Corporate Vice President 

Sales & Marketing 

S. Fuji 

Corporate Vice President 

Technology & Development 


4

FUJITSU IN JAPAN - EDG 

Aizuwakamatsu Plant (IC Wafer Process) 

Iwate Plant ( IC Wafer Process ) 

FTE (IC Plant - Assembling) 

Fujitsu Tohoku Electronics Ltd. 

FASL (IC Wafer Process ) 

FVD (IC Plant - Assembly) 

FUJITSU VLSI Ltd. 

Gifu Minokamo 

Mie Plant (IC Wafer Process ) 

Mie 

FJM (IC Plant - Assembling) 

Fujitsu Miyagi Electronics Ltd. 

Akiruno 

Technology 

Center 

Shinjuku Sales Group Headquarter 

Tokyo 

FJSL 

FUJITSU System LSI Ltd. Tokyo 

FCL 

FUJITSU Component Ltd. Tokyo 

FASL JAPAN HQ Tokyo 

Headquarter 

Tokyo 

KFJ (IC Plant - Assembling) 

Kyushu FUJITSU Electronics Ltd. 

Kagoshima 

FHP (PDP Plant) 

Kyushu FHP Ltd. 

Miyazaki 

FVD (R&D Center) 

FUJITSU VLSI Ltd. 

Aichi Kasugai 

FUJITSU (R&D Center) 

Kawasaki 

FMD 

FQD 

FLS 

FUJITSU 

FUJITSU Quantum Devices Ltd. FDI Media Devices Ltd. FUJITSU LSI Solution Ltd. 

Yokohama 

Yamanashi 

FUJITSU Devices,Inc 

FHP 

Yokohama 

FDI 

FUJITSU Hitachi- 

FUJITSU Devices,Inc 

Plasma Display Ltd. 

Yokohama 

FLT (R&D Center) 

5 

FUJITSU LSI Technology Ltd. 

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

Electronic Device Group R&D CENTERS 

Europe 

FME: Frankfurt, London, Paris 

ASIC, MCU, RF, 

Mixed-Signal, FRAM 

-Mobile, W-CDMA 

-In-Car Multimedia 

-Automotive and 

Home appliances 

Japan 

FUJITSU:Akiruno Technology Center 

FDI, FVD, KFJ, FLS 

ASIC, MCU, ASSP, Bi-CMOS 

-Digital AV (DSC, DTV, DVC) 

-Mobile, W-CDMA 

-In-Car Multimedia 

-Basic Technology 

-Basic Products, Advanced System LSI 

Asia 

FMAL:Singapore, HongKong, 

Shanghai, Shenzhen 

ASIC, MCU, ANALOG 

-Consumer 

-PC/PC Peripheral 

USA 

FMA: Santa Clara, Dallas 

ASIC, MCU, Technology Solution 

-Network 

-WAN 

-High-end LAN 


6

EDG SALES NETWORK 

Fujitsu Microelectronics Korea Ltd 

FMK 

Fujitsu Microelectronics Europe GmbH 

FME 

Fujitsu Microelectronics America, Inc 

FMA 

Korea 

Fujitsu Limited 

Headquarter 

Fujitsu Microelectronics Asia Pte Ltd 

FMAL 


7

Presence in Europe 

Maidenhead (39) 

(near London) 

Regional Office & 

Mixed Signal Division 

Levallois (7) 

(near Paris) 

Regional Office & 

FRAM Design 

Centre 

Copenhagen (1) 

Total: 249 Employees 

(as of 31 Jan 04) 

Dreieich-Buchschlag (184) 

(near Frankfurt) 

Fujitsu Microelectronics Europe 

Headquarter 

and ASIC, MCU, RF, Multimedia 

Design Centres 

Ismaning (9) 

(near Munich) 

Regional Office & ASIC Design Centre 

Milan (8) 

Regional Office 

Budapest (1) 

Regional office 

Representatives in: 

South Africa, Denmark,Hungary and Israel 


8

FME History 

1980 

Sales Offices 

February 1991 

April 1999 

September 1999 

June 2000 

Established in Frankfurt 

Fujitsu Mikroelektronik GmbH (FMG) 

1982 Munich (Key Customer Siemens) 

1983 Maidenhead/UK (FML) 

1984 Paris 

1986 Milan 

Change of location to 

Dreieich-Buchschlag 

FMG & FML became one entity 

Fujitsu Microelectronics Europe GmbH 

20 th Anniversary 


9

Composition of Sales Worldwide 

Fujitsu Group* Sales Worldwide 

The Americas 

3,004 M Euro (7%) 

Asia-Pacific & Others 

2,905 M Euro (7%) 

Japan 

25,236 M Euro (62%) 

Fujitsu in Europe 

9,712 M Euro (24%) 

Fujitsu: 4,375 M Euro 

FSC: 5,337 M Euro 

40,856 Million Euro 

*includes Fujitsu and Fujitsu Siemens Computers 

Note: Composition of FY2002 consolidated net sales by customer’s geographic location 

FSC sales figure is based on FY2002 financial result on 15 May 2003. 

Fujitsu's sales figure includes inter-company sales from Fujitsu to FSC. 

Fujitsu's interest in FSC is accounted for using the equity method rather than the consolidation method. 

10 

Currency Rate: 1Euro=130 yen 

Fujitsu Microelectronics Europe - www.fme.fujitsu.com - May 2004 All Rights Reserved.© Fujitsu Limited 2003

Content 










11

FME Mission Statement 

Fujitsu Microelectronics Europe (FME) aims to generate maximum 

value for all its stakeholders by providing competitive system 

solutions. 

FME’s solutions are based on state of the art IC products and 

Displays - complemented by application and system support 

teams to help customers create market leading products. 

FME’s key differentiator is its engineering/applications and system 

expertise built up to underpin market segments where Europe 

leads through innovation. 


12

European Expertise in FME 

Fujitsu offer our customers expertise in total system 

solutions for Europe’s key applications areas. 

• Integrated system solutions and a full range of Logic ICs and 

Displays 

• ASIC, MPEG, Microcontroller, Graphic Display controller, DA converter, 

FCRAM, FRAM, SAW filter, PDP, LCD, etc. 

• Focus on a particular market segment 

• Automotive applications, dashboards and navigation systems, mobile, 

telecom, multimedia, home appliances white goods, high-end flat panel 

applications 

• Develop & support leading edge solutions by leveraging 

Fujitsu’s design and local applications expertise 


13

START 

European Design Centres 

FME’s Key Differentiator 

• Frankfurt 

• ASIC 

• Software 

• RF 

• MCU 

• Multimedia 

• Munich 

• ASIC 

• Maidenhead 

• Mixed Signal 


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Content 






• Organisation, Strategy and Direction 




15

FME Management 

President 

S. Hirata 

Business Assistant 

R. Ueda 

FMD Japan 

Admin 

Sen Director 

A. Tripkewitz 

Finance/Traffic 

Sen Director 

R. Hagmaier 

Marketing 

Sen Director 

D. Weinsziehr 

Sales 

Sen Director 

B. McKearney 

Engieering 

Sen Director 

N. Amos 

Vice President 

Media Devices 

H. Ohmori 

Audit/RiskM/ 

QA/Contract Con 

Director 

H. Neppach 


16

Sales Strategy 

• Focus on building and strengthening relationships with 

key customers within target markets 

• Key customers selected based on a number of criteria 

but mainly strategic fit: 

• Solution requirement vs. Fujitsu’s core competency 

• Potential for growth and long term stable business 

• FME should be driven by key customer requirements 

• Become a value added link in the supply chain 


17

Marketing Strategy 

• Move from Product Supplier to System Solutions 

Provider 

• Focus on market segments where Europe leads through 

innovation 

• Automotive & Home Appliances 

• Mobile 

• Telecom 

• Multimedia 

• High-end flat panel applications 

• Develop and support leading edge solutions by 

leveraging FME’s design and local applications expertise 


18

Marketing Organisation 

Marketing 

Design 

Centres 

Microcontroller 

Mobile 

Multimedia 

Telecom / 

Networking 

Automotive & 

Appliances 

Security/Keyless 

Applications 

ASIC 

Multimedia 

RF 

Mixed Signal 

FRAM 


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Content 










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C.E.E. market development strategy 

•Local and regional design centre support: 

•Business development / Value chain definition 

•Project opportunity identification 

•Technical support on research and design activities with industrial 

mass production forecast 

•Low cost start up development tools HW platforms for design 

trials 

•Development tools SW platform is offered as free of charge 

for all start up applications. 


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FME Company Profile

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