2012 Media Kit - Roast Magazine
2012 Media Kit - Roast Magazine
2012 Media Kit - Roast Magazine
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oast is<br />
in readers’ hands<br />
roast is<br />
connected<br />
<strong>Roast</strong> gets your message<br />
to the most serious coffee<br />
professionals in the industry.<br />
circulation<br />
<strong>Roast</strong> circulates an average of 7,000 copies of the magazine every<br />
other month. Our distribution is targeted to roasters, roaster/<br />
retailers, coffeehouse retailers, distributors and importers.<br />
Take advantage of the outstanding added<br />
value <strong>Roast</strong> offers to its advertisers.<br />
social media<br />
<strong>Roast</strong> magazine is proud to be involved in social media. We have<br />
broad reach on both Twitter (6,000 followers) and Facebook. We’re<br />
happy to connect our advertisers with our social media networks.<br />
online free info program<br />
<strong>Roast</strong> magazine offers a complete online reader service program<br />
r o a s t e r / r e ta i l e r s<br />
30%<br />
c o f f e e h o u s e<br />
r e ta i l e r s<br />
33%<br />
available only to our advertisers. Because we are known as a<br />
technical and educational trade journal, we have thousands of<br />
new visitors to our website each month looking for education.<br />
We created a web page just to promote our advertisers and create<br />
direct links to your site from ours. The web page is advertised<br />
each issue in <strong>Roast</strong> directing readers to a special “Free Info” web<br />
page. The web page displays different industry categories (like syrups, green coffee, espresso<br />
d i s t r i b u t o r , t e a ,<br />
g r e e n c o f f e e , o t h e r<br />
8%<br />
a l l i e d<br />
10%<br />
r o a s t e r s<br />
19%<br />
machines, grinders, brewers) that readers can click on. The click-through will take them to a<br />
page where we will list only our valued advertisers. Every other month, advertisers receive an<br />
Excel list containing leads for excited participants looking for information on your product.<br />
digital magazine<br />
distribution<br />
In 2010, <strong>Roast</strong> launched a full digital version online to our current subscribers. Ads and content<br />
are automatically placed in the digital edition—included free with your print advertising.<br />
United states<br />
DISTRIBUTION<br />
Broken down by<br />
percentage of<br />
copies distributed<br />
in the U.S. by<br />
region<br />
scaa expo guide<br />
<strong>Roast</strong> magazine is proud to partner with the Specialty Coffee<br />
Association of America to produce the Official SCAA Show<br />
Expo Guide. With the success of the new format for the trade<br />
show, the SCAA Symposium and attendee registration fee,<br />
the Portland <strong>2012</strong> show is not to be missed. The Expo Guide is<br />
an indispensable take-home guide for attendees to use as a<br />
INTERNATIONAL. DISTRIBUTION<br />
<strong>Roast</strong> is proud to circulate over 650 copies<br />
internationally to more than 70 countries.<br />
reference for years to come.<br />
<strong>Roast</strong> offers a complete advertising package for the biggest coffee event of the year.<br />
Save money by advertising in both publications. Contact <strong>Roast</strong> for current pricing.<br />
8 roast magazine<br />
<strong>2012</strong> media kit 9