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Knowledge Management Strategies for Mitigating the Big Crew - Wipro

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<strong>Knowledge</strong> <strong>Management</strong> <strong>Strategies</strong> <strong>for</strong> mitigating <strong>the</strong> <strong>Big</strong> <strong>Crew</strong> Change in E&P<br />

This solution has <strong>the</strong> ability to save or create billions of dollars of oil revenue <strong>for</strong> individual companies. It will also help <strong>the</strong><br />

industry meet <strong>the</strong> energy demands of <strong>the</strong> world economy at a time when <strong>the</strong> industry’s best and brightest are leaving <strong>the</strong><br />

[1] [2]<br />

work<strong>for</strong>ce.<br />

Introduction<br />

<strong>Wipro</strong> Consulting Services (WCS) has been delivering knowledge management strategies <strong>for</strong> its oil and gas customers since 1990,<br />

thus improving collaboration, regulatory compliance and operations. Within <strong>the</strong> last 5 years demand has increased <strong>for</strong> solutions<br />

to address <strong>the</strong> “<strong>Big</strong> <strong>Crew</strong> Change”. <strong>Wipro</strong> has worked with its customers on this issue and believes it has a solution that is<br />

applicable across <strong>the</strong> industry. This paper provides a solution overview and helps oil and gas companies with <strong>the</strong>ir strategies.<br />

Effective solutions improve business processes. Technology’s role is to act as an enabler, making it possible to do business in new<br />

ways. It is constantly changing, creating new opportunities. Breakthroughs in knowledge management, unified communications<br />

and social computing are providing value tools <strong>for</strong> reshaping business processes that can offset <strong>the</strong> impact of <strong>the</strong> <strong>Big</strong> <strong>Crew</strong><br />

Change.<br />

Microsoft is an industry leader in many of <strong>the</strong>se technologies. Microsoft Office SharePoint Server (MOSS) 2007 Enterprise<br />

provides team collaboration, document management, records management, search, enterprise portals and o<strong>the</strong>r key<br />

functionality that can provide <strong>the</strong> foundation <strong>for</strong> any knowledge management system. Microsoft.s Unified Communications<br />

Solution integrates cleanly with MOSS and provides Voice-over-IP, presence, group chat and video conferencing. The<br />

combination of <strong>the</strong>se two technologies has added new capabilities to <strong>the</strong> marketplace that can be used to rethink how<br />

business has been done and provide new levers to use in coping with <strong>the</strong> <strong>Big</strong> <strong>Crew</strong> Change.<br />

Microsoft included social networking in MOSS 2007 and plans to refine <strong>the</strong> technologies in SharePoint 14. While social<br />

networking technologies used in sites such as Facebook or MySpace have proven enormously popular with consumers, many<br />

businesses have failed to see <strong>the</strong> value of incorporating <strong>the</strong>se technologies into <strong>the</strong>ir knowledge management infrastructure.<br />

Wikis, blogs, <strong>for</strong>ums, and people searches have been seen as too imprecise and unregulated to be effective tools <strong>for</strong> operations.<br />

These tools, however, play an important role in <strong>Wipro</strong>’s solution. Instead of installing social networking components on a<br />

Website, <strong>Wipro</strong> has integrated <strong>the</strong>m into new business processes. It has provided governance models and employee incentives<br />

to increase user acceptance. In <strong>Wipro</strong>’s solution implementation, <strong>the</strong>se tools are referred to as Professional Networking tools in<br />

order to differentiate between what consumers use on <strong>the</strong> Internet and what would be built into a corporate knowledge<br />

management system.<br />

Using <strong>the</strong>se tools in an oil and gas business environment is not new and many companies are experimenting with this<br />

technology on a small scale. A good example is Occidental Petroleum Corporation. Oxy has deployed a wiki site called Oxypedia<br />

to 300 users in its Elk Hills operation.3 Elk Hills supports operations in Cali<strong>for</strong>nia where Oxy is <strong>the</strong> largest gas producer and third<br />

largest oil producer in <strong>the</strong> state. The site received 1500 hits on its first day and user acceptance has been excellent.<br />

The wiki is a repository <strong>for</strong> best practices and includes in<strong>for</strong>mation on topics like normalizing well data, default settings <strong>for</strong><br />

<strong>for</strong>ecasting software such as Peep and Aires, and how to evaluate well data in Microsoft Excel.<br />

4 | www.wipro.com/industryresearch<br />

WIPRO TECHNOLOGIES

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