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university–enterprise cooperation

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We would like to suggest that a very important<br />

model of the university-enterprise <strong>cooperation</strong><br />

is collaborative research, mobility and<br />

networking through FP7 REGPOT or INCO<br />

projects which are especially devoted to<br />

WBC region or convergence regions.<br />

The primary objectives of enterprises to collaborate<br />

with universities, within these projects,<br />

include research synergies, keeping up with<br />

major technological developments and R&D<br />

cost sharing. The increase in their knowledge<br />

base is the greatest reported benefit of firms<br />

from such collaboration. The fact that one of<br />

the main aims of EU policy for the Framework<br />

Programmes is to achieve a techno-economic<br />

convergence among its regions plays to the<br />

advantage of universities from such regions.<br />

The components of this dimension are improvement<br />

to the enterprises’ technological and organizational<br />

capabilities, exploitation of complementary<br />

resources, new knowledge creation and/or<br />

acquisition, and acceleration of research.<br />

Enterprises may also benefit in terms of<br />

developing or improving new or existing<br />

processes or using sophisticated equipment<br />

at universities (or Centers of Excellence) purchased<br />

through above-mentioned FP7 projects.<br />

Universities and enterprises from Western<br />

Balkan region should collaborate within<br />

specially designed program of European<br />

Union called EUREKA, helping make WB<br />

region economically strong and socially<br />

sound. EUREKA is the leading platform for<br />

R&D-performing entrepreneurs in Europe<br />

and beyond. EUREKA R&D is industry-led,<br />

applied, close-to-market — with tangible<br />

results and visible benefits. EUREKA now<br />

unites over 40 member countries. Together,<br />

they promote international, marketoriented<br />

research and innovation through<br />

introducing new products, processes and<br />

services to market. Results stemming from<br />

EUREKA projects are everywhere, such as:<br />

gsm mobile phone technology; navigation<br />

systems; smartcards to support mobile<br />

and electronic commerce; film special<br />

effects software for cinema; state-of-theart<br />

medical devices and technologies to<br />

monitor and limit environmental pollution.<br />

EUREKA Clusters are long-term, strategically<br />

significant public-private partnerships. Most<br />

of Europe’s leading companies participate<br />

in EUREKA Clusters, developing generic<br />

technologies of key importance to European<br />

competitiveness. EUREKA Umbrellas are<br />

thematic networks that focus on a particular<br />

technology or business sector. Their goal<br />

is to generate and support R&D projects in<br />

their specific field of operation.<br />

EUREKA’s Eurostars Programme is the first<br />

European funding and support programme<br />

to be specifically dedicated to researchperforming<br />

SMEs. Eurostars stimulates them to<br />

lead international collaborative research and<br />

innovation projects. The Eurostars mission is<br />

to support R&D-performing entrepreneurs,<br />

by funding their research activities, enabling<br />

them to compete internationally and become<br />

leaders in their sector.<br />

In the near future, very concrete steps<br />

should to be performed with the aim to build<br />

consortia (including academic and industry<br />

organizations from WBC) in order to prepare<br />

project proposals for EUREKA or Eurostars<br />

programme. This TEMPUS project can be<br />

very good basis to initiate preparing these<br />

proposals and building successful consortia.<br />

6.3.4 Establishment of regional Collaborativetraining<br />

and/or Life-long Learning centres<br />

Establishment of Collaborative Training<br />

Centres (CTCs) at university level, as the<br />

university-enterprise links, can provide<br />

efficient and sustainable <strong>cooperation</strong><br />

among the key actors of the knowledge<br />

triangle. Commercialization of R&D results,<br />

innovation and educational services are<br />

main activities of CTCs, developed on the basis<br />

of SWOT analysis and appropriate action plan,<br />

for at least three year. Market activities are<br />

important for visibility of CTCs, and should<br />

include analysis of potential users’ attitudes,<br />

i.e. significant factors that influence the<br />

decision of enterprises and SMEs, unemployed<br />

graduates, to take part in CTC trainings and<br />

use its services. The important activities which<br />

can be undertaken to that purpose are:<br />

• Identification of training and service<br />

needs (TSNA) in the target region of WBC;<br />

• Estimation and categorisation of trainings<br />

111<br />

New WBC model of university-enterprise <strong>cooperation</strong> 6

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