BEING MOBILE - Rhomberg Bau

IDEAS
WE RECOGNISE AND RESPECT
THAT
THE NEEDS OF
LAST.
PEOPLE AND THE ENVIRONMENT.
CORPORATE IDENTITY (CI)
Building a common identity for the Rhomberg Group and its companies
Who are we, when we look under the surface of our defined
company activities and company structures? How do we
appear and how do we wish to be perceived in the sense of
the “inner truth” of our company – our company strategy?
All these questions emerge time and time again when you
consider corporate identity. The consistent market presence,
the “CI” - the company’s identity as the basis for a
strong public image - is often limited to a graphical interpretation.
There are always three aspects to a functional, integrated
corporate identity:
1 Corporate Communications (CC),
how the company communicates
2 Corporate Design (CD),
how the company appears
3 Corporate Behaviour (CB),
the company’s culture or code of behaviour
Only if all these aspects are properly considered and put
into practice, can an integrated, concise company image,
both internally and externally, be developed and the company
regarded as being authentic.
Over recent months, the Rhomberg Group has been very
intensively involved in drawing up the CI for Rhomberg and its
subdivisions.
The first results have already been implemented:
• For corporate design (CD) we have written Part 1 of the
CD manual as a branding guide with harmonised templates
for PP presentations, project data sheets, advertisements,
brochures, POS (Point of Sale) items and a guidance pack.
The websites are being successively updated.
• Increased emphasis is placed on the company’s core
message in corporate communications (CC). We will not
be content to use the conventional words “who, what, how,
where, when” merely to inform people of our message,
but will seek to reinforce it “why”: Why are we innovative,
environmentally conscious, forward thinking? Why we are
interested with this or that subject …!
• We live every day according to our code of corporate behaviour
(CB) – at the workplace but also in our leisure time.
We work in a company that has set itself very high objectives:
to work in a deliberate and sustainable manner for this
generation and the next! Each of us is an ambassador for
the company: We should also observe our code of corporate
behaviour in the world outside work. In this way every employee
can make a valuable contribution to the perception
of the Rhomberg Group.
Gabi Schnell
24 NEW DIMENSIONS | marketing