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Benchmark Study on Green Buildings - Royal Architectural Institute ...

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Al<strong>on</strong>g with the percepti<strong>on</strong> that green technologies are more costly and risky than<br />

c<strong>on</strong>venti<strong>on</strong>al equipment, there is also the comm<strong>on</strong> percepti<strong>on</strong> that green development is<br />

more expensive because it takes l<strong>on</strong>ger to implement. From seeking qualified<br />

professi<strong>on</strong>als, to obtaining approval for an unc<strong>on</strong>venti<strong>on</strong>al design, to finding the right<br />

kinds of materials, many people see obstacles at every stage of the development process<br />

that can <strong>on</strong>ly lengthen the implementati<strong>on</strong> period. The percepti<strong>on</strong> is that the<br />

implementati<strong>on</strong> process for green development will be l<strong>on</strong>ger than for a standard building,<br />

and therefore costlier and less appealing.<br />

Often, a barrier to green buildings is that there is insufficient support and leadership by<br />

various levels of government. This includes insufficient government incentives,<br />

inc<strong>on</strong>sistent or uncoordinated regulati<strong>on</strong>, or the simple fact that the government may not<br />

be adequately pushing for green development. Because governments are usually the<br />

largest single owner of buildings in a country, they need to be very supportive of green<br />

building and encourage this type of development in any way they can. Implementing<br />

green practices in their own buildings is a great way for governments to dem<strong>on</strong>strate<br />

leadership and envir<strong>on</strong>mental resp<strong>on</strong>sibility.<br />

The lack of incentives and initiatives, both governmental and n<strong>on</strong>-governmental, acts as a<br />

barrier to green buildings. Incentives and programs make the creati<strong>on</strong> of green buildings<br />

more appealing to developers, who will then be more likely to build them. With more<br />

green buildings and homes available, more people will experience the benefits of these<br />

facilities. This helps increase awareness of the benefits of sustainable c<strong>on</strong>structi<strong>on</strong> and<br />

green buildings. So, increasing incentives and programs to encourage the manufacturing<br />

of green buildings is likely to help increase public awareness, and begin to breakdown the<br />

knowledge barrier.<br />

Lack of investment in green buildings is also a huge barrier to their widespread adopti<strong>on</strong>.<br />

The building industry is a significant comp<strong>on</strong>ent of any nati<strong>on</strong>al ec<strong>on</strong>omy, but there is<br />

still very little Canadian investment in innovative building practices and green<br />

technologies. For instance, the European Uni<strong>on</strong> spends 6 times more than Canada <strong>on</strong><br />

research c<strong>on</strong>cerning the built envir<strong>on</strong>ment and new building technologies.<br />

8.1.3 Technology, Products & Materials:<br />

Uncertainty about new and emerging green technologies is another barrier to the<br />

widespread implementati<strong>on</strong> of green buildings. Since many envir<strong>on</strong>mental technologies<br />

are relatively new, with less market history than c<strong>on</strong>venti<strong>on</strong>al technologies, many<br />

property owners and developers are c<strong>on</strong>cerned that payback will not be as promised and<br />

that these technologies will end up not being as effective or reliable as the wellunderstood<br />

c<strong>on</strong>venti<strong>on</strong>al equipment. Indeed, cost-benefit analysis of many green<br />

technologies is still being defined and the value in building green is often intangible, and<br />

is typically excluded from developers’ own cost-benefit analyses. Developers generally<br />

look for a payback period of between 3 and 7 years. However the payback period<br />

required with green technologies can be quite l<strong>on</strong>g, and c<strong>on</strong>siderably l<strong>on</strong>ger than many<br />

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