Addendum # 1 RFP #JL050913, Develop Public Relations/Image ...

DATE: May 22, 2013
TO:
RE:
Prospective Respondents
Addendum # 1 RFP #JL050913, Develop Public Relations/Image Building Campaign
All respondents are hereby advised of the following addendum to the Request for Proposal document(s) which
are made an integral part of the bid documents. Respondents are required to acknowledge receipt of this
addendum by initialing on the “Form of Proposal”, a required submittal with their proposal response, as well as
include a signed copy of this addendum with their RFP response.
Below are responses to inquiries received prior to the deadline established in section 1.7 of the subject RFP:
Q. Can you provide an estimated budget, both monthly and annually, for the PR services the University is
seeking?
A. The University estimates the annual budget for this public relations campaign not to exceed $36,000.00
annually, or $3,000.00/month. Although, it is important to note while the University has provided the
aforementioned estimated budget, the total amount expected to be expended as a result of this engagement
may be subject to change. Further, it is incumbent upon the Respondent to note that all pricing, terms and
conditions proposed are subject to negotiation at the sole discretion of the University.
Q. Is enrollment at the School of Law increasing or decreasing? What is the impetus for the public relations
initiative?
A. The School of Law is, as are many other law schools across the country, subject to a decreasing level of
enrollment. This public relations initiative, as outlined in the RFP, is being implemented as a tool to assist in
raising the profile of the UCONN Law School on a national basis.
Q. Does the School of Law currently utilize an external public relations firm, advertising firm, or advertising
agency? If so, whom?
A. No.
Q. What is the structure of the communications/marketing staff at the School of Law?
A. The law school Communications Department consists of the Director of Communications and one (1) fulltime
Electronic Marketing Specialist.
Q. Whom would the agency report to?
A. The agency contracted as a result of this RFP will report to the Director of Communications of the School of
Law.
RFP # JL050913 – Develop Public Relations/Image Building Campaign
Addendum # 1 – Page 1 of 2

Q. Quarterly billing puts an undue burden on the agency. Would the University consider monthly billing which
is the universal practice in the industry?
A. Should a Respondent feel it necessary to take exception to the payment schedule as outlined in section 2.21,
said exception must be clearly outlined on a separate document titled 'Exceptions to Terms and Conditions' as
required per the RFP terms and conditions. As a reminder, all exceptions are subject to University approval
and are subject to negotiation.
BIDDER NOTE: This addendum must be completed, signed and submitted with your proposal response to be
considered for award. If you have already submitted a proposal, please complete the addendum and submit same
in a sealed envelope, clearly marked with the RFP number, response date, and return address. This will be
accepted as part of your proposal response, PROVIDING IT IS RECEIVED BY THE PURCHASING
DEPARTMENT BY THE TIME AND DATE SPECIFIFED IN ADDENDUM # 1, OR AS AMENDED BY
THIS DOCUMENT. Further, all terms, conditions and specifications modified by this addendum shall
supersede and terms, conditions, and/or specifications of the original RFP document.
Please acknowledge receipt of this addendum by email to joseph.lastrina@uconn.edu.
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Name Company Date
RFP # JL050913 – Develop Public Relations/Image Building Campaign
Addendum # 1 – Page 2 of 2