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BPIE: Europe's buildings under the microscope - PU Europe

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Figure 2A2 – Building owner’s decision-making process for <strong>under</strong>taking renovation work<br />

Building<br />

Intervention<br />

type<br />

Percieved<br />

pressure/need<br />

Decision factors<br />

Building typology:<br />

- residential (single<br />

family house, multifamilly<br />

building)<br />

- commercial<br />

(wholesale & retail,<br />

type of business<br />

- public<br />

- office<br />

- educational<br />

- health<br />

- o<strong>the</strong>r (i.e. industrial<br />

facility, agriculture<br />

etc.)<br />

Maintenance<br />

Home<br />

Improvement<br />

Urgent/<br />

Immediate<br />

Non-urgent<br />

Stand-alone<br />

Measure<br />

Consequential<br />

Improvement<br />

Whole House<br />

Renovation<br />

Option appraisal;<br />

Time constraints<br />

Cost-benefit analysis;<br />

Payback horizon<br />

Valuing ancillary benefits<br />

Basic information<br />

Trustworthy advice<br />

Willingness to act<br />

Competing investments<br />

Added complexity<br />

Professional expertise<br />

Quality contractors<br />

Finance<br />

In summary, <strong>the</strong>re is a multiplicity of reasons why building owners do not routinely consider options for<br />

improving <strong>the</strong>ir home’s energy performance, and even when <strong>the</strong>re are convenient “trigger points”, <strong>the</strong><br />

energy saving options can often be overlooked, ignored, rejected or only partially realised. From <strong>the</strong><br />

consumers’ viewpoint, it is important to consider <strong>the</strong>ir decision-making process, which has been roughly<br />

illustrated in Figure 2A2 where <strong>the</strong> final column highlights some of <strong>the</strong> most prevalent barriers for a given<br />

scenario.<br />

Challenges<br />

Almost none of <strong>the</strong> above barriers relate to market or technical issues. This is <strong>under</strong>standable since <strong>the</strong><br />

lack of activity resulting from <strong>the</strong> financial, structural and o<strong>the</strong>r barriers have not allowed many, if any,<br />

of <strong>the</strong> market and technical barriers to emerge or become apparent. The barriers undoubtedly exist as<br />

latent risks. If conditions were to change dramatically and demand for low energy renovations suddenly<br />

increased <strong>the</strong>re would inevitably be issues regarding shortages of materials, components and human<br />

resources. Additionally, <strong>the</strong> supply chains and delivery systems would struggle to adapt and would<br />

undoubtedly operate inefficiently for a period of time. These issues are not permanent barriers because<br />

over time <strong>the</strong> market and <strong>the</strong> supply chain would respond to demand by building greater capacity and<br />

developing more efficient supply chains and delivery systems. The speed at which markets are able to<br />

respond will depend upon <strong>the</strong> speed of change and <strong>the</strong> extent to which clear, consistent and believable<br />

signals of change are given in advance.<br />

The following represent some of <strong>the</strong> major challenges that have to be factored in (as shown in Figure<br />

2A3), in developing a robust and comprehensive retrofit strategy.<br />

<strong>Europe</strong>’s <strong>buildings</strong> <strong>under</strong> <strong>the</strong> <strong>microscope</strong> | 61

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