BPIE: Europe's buildings under the microscope - PU Europe
BPIE: Europe's buildings under the microscope - PU Europe
BPIE: Europe's buildings under the microscope - PU Europe
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Figure 2A2 – Building owner’s decision-making process for <strong>under</strong>taking renovation work<br />
Building<br />
Intervention<br />
type<br />
Percieved<br />
pressure/need<br />
Decision factors<br />
Building typology:<br />
- residential (single<br />
family house, multifamilly<br />
building)<br />
- commercial<br />
(wholesale & retail,<br />
type of business<br />
- public<br />
- office<br />
- educational<br />
- health<br />
- o<strong>the</strong>r (i.e. industrial<br />
facility, agriculture<br />
etc.)<br />
Maintenance<br />
Home<br />
Improvement<br />
Urgent/<br />
Immediate<br />
Non-urgent<br />
Stand-alone<br />
Measure<br />
Consequential<br />
Improvement<br />
Whole House<br />
Renovation<br />
Option appraisal;<br />
Time constraints<br />
Cost-benefit analysis;<br />
Payback horizon<br />
Valuing ancillary benefits<br />
Basic information<br />
Trustworthy advice<br />
Willingness to act<br />
Competing investments<br />
Added complexity<br />
Professional expertise<br />
Quality contractors<br />
Finance<br />
In summary, <strong>the</strong>re is a multiplicity of reasons why building owners do not routinely consider options for<br />
improving <strong>the</strong>ir home’s energy performance, and even when <strong>the</strong>re are convenient “trigger points”, <strong>the</strong><br />
energy saving options can often be overlooked, ignored, rejected or only partially realised. From <strong>the</strong><br />
consumers’ viewpoint, it is important to consider <strong>the</strong>ir decision-making process, which has been roughly<br />
illustrated in Figure 2A2 where <strong>the</strong> final column highlights some of <strong>the</strong> most prevalent barriers for a given<br />
scenario.<br />
Challenges<br />
Almost none of <strong>the</strong> above barriers relate to market or technical issues. This is <strong>under</strong>standable since <strong>the</strong><br />
lack of activity resulting from <strong>the</strong> financial, structural and o<strong>the</strong>r barriers have not allowed many, if any,<br />
of <strong>the</strong> market and technical barriers to emerge or become apparent. The barriers undoubtedly exist as<br />
latent risks. If conditions were to change dramatically and demand for low energy renovations suddenly<br />
increased <strong>the</strong>re would inevitably be issues regarding shortages of materials, components and human<br />
resources. Additionally, <strong>the</strong> supply chains and delivery systems would struggle to adapt and would<br />
undoubtedly operate inefficiently for a period of time. These issues are not permanent barriers because<br />
over time <strong>the</strong> market and <strong>the</strong> supply chain would respond to demand by building greater capacity and<br />
developing more efficient supply chains and delivery systems. The speed at which markets are able to<br />
respond will depend upon <strong>the</strong> speed of change and <strong>the</strong> extent to which clear, consistent and believable<br />
signals of change are given in advance.<br />
The following represent some of <strong>the</strong> major challenges that have to be factored in (as shown in Figure<br />
2A3), in developing a robust and comprehensive retrofit strategy.<br />
<strong>Europe</strong>’s <strong>buildings</strong> <strong>under</strong> <strong>the</strong> <strong>microscope</strong> | 61