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Queen. ( 女王 ) (2009). 女王 i 曼谷 [Queen loves Bangkok]. Retrieved from http://www.books.com.tw/exep/prod/booksfile.php?item=0010442228 Rickyli ( 李怡志 ). (2005, November 30). 誠實是好生意 [Honesty can make profit in business] [by 李怡志 ] [by Li Yi-Zhi]. Retrieved from http://www.richyli.com/blog/2005/11/blogpost_30.html Rubin, A. M. (1984). Ritualized and instrumental television viewing. Journal of Communication, 34(3), 67-77. Rubin, A. M. (1994). Media uses and effects: A uses-and-gratifications perspective. In J. Bryant and D. Zillman (Eds.) Mass effects: Advances in theory and research (pp. 417-436). Hillsdale, NJ: Lawrence Erlbaum Associates. Rubin, A. M. (2002). The uses-and-gratifications perspective of media effects. In J. Bryant & D. Zillman (Eds.) Media effects: Advances in theory and research (pp. 525-548). Mahwah, NJ: Lawrence Elbaum Associates. Ryan, M. (2003, April 17). Blogs’ rise stymies old media. Chicago Tribune. Retrieved from http://www.chicagotribune.com Schiffman, L. G., & Kanuk, L. L. (1987). Consumer behavior. Englewood Cliffs, NJ: Prentice Hall. Sen, S., & Lerman, D. (2007). Why are you telling me this? An examination into negative consumer reviews on the Web. Journal of Interactive Marketing, 21(4), 76-94. Shi, S. H. ( 史書華 ) (2008, February). 用部落格口碑贏業績 [Sell products by blog’s word-ofmouth] . Cheers 快樂工作人 [Cheers happy worker], 116-119. Society of Professional Journalists-SPJ code of Ethics (1996). Code of ethics. Retrieved from: http://www.spj.org/pdf/ethicscode.pdf SPSS, Inc. (2009). Statistical package for the social sciences (ver. 17.0). Chicago, IL: Author. Stanford, J., Tauber, E., Fogg, B. J., & Marable, L. (2002). Experts vs. online consumers: A comparative credibility study of health and finance web sites. Retrieved from: http://www.consumerwebwatch.org/news/report3_credibilityre- search/slicedbread.pdf Swanson, D. L. (1979). The continuing evolution of the uses and gratifications approach. Communication Research, 6(1), 3-7. Sweetser, K. D., Porter, L.V., Chung, D. S., & Kim, E. (2008). Credibility and the use of blogs among professionals in the communication industry. Journalism & Mass Communication Quarterly, 85(1), 169-185. Thorne, L. (2008). Word-of-mouth advertising online & off: How to spark buzz, excitement, & free publicity for your business or organization with little or no money. Ocala, FL: Atlantic Publishing Group, Inc. Trammell, K. D., Tarkowski, A., Hofmokl, J., & Sapp, A. M. (2006). Rzeczpospolita blogów [Republic of Blog]: Examining Polish bloggers through content analysis. Journal of Computer-Mediated Communication, 11(3), article 2. Wan-Wan. ( 彎彎 ) (2005). 可不可以不要上班 - 彎彎塗鴉日記 [I hate to work, but enjoying my life]. Retrieved from http://www.books.com.tw/exep/prod/booksfile.php?item=0010314946 Word of Mouth Marketing Association--WOMMA. (2009). Word of mouth marketing 101. Retrieved from http://womma.org/wom101/ Yao, D. (2009, October 5). FTC: Bloggers must disclose payments for reviews. USA Today. Retrieved from http://www.usatoday.com Yang, S.U. & Lim, J. S. (2009). The effects of blog-mediated public relations (BMPR) on 96
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2 0 1 0 P R O C E E D I N G S W A S
Page 3 and 4:
TABLE OF CONTENTS Research Papers _
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Public Relations Leadership through
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Millennial Students Relationship wi
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elationship approach to PR provides
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social media marketing is effective
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students who noted they were 17 or
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discussed previously, Millennial st
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strongly committed to maintaining a
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gender (male/female) and each of th
Page 21 and 22:
social media. One focus of the arti
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Shah, A. (2007, June 18). Social me
Page 25 and 26:
Appendix B Table 2 Differences Betw
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Appendix D Table 4 Differences Betw
Page 29 and 30:
Appendix F Table 6 Pearson Correlat
Page 31 and 32:
Mentoring 2.0: How PR Educators Use
Page 33 and 34:
Despite this, however, studies have
Page 35 and 36:
Sometimes using Facebook to IM is a
Page 37 and 38:
Investing time. As with any relatio
Page 39 and 40:
pursuing chosen fields. For public
Page 41 and 42:
Tam, S. Y., Dozier, D. M., Lauzen,
Page 43 and 44:
While favor towards nuclear energy
Page 45 and 46: frames present new considerations w
Page 47 and 48: Procedural -Licensing and applicati
Page 49 and 50: “Shoreham Board Begins a Hunt for
Page 51 and 52: While the story element “positive
Page 53 and 54: Gamson, W. & Lasch, K. (1983). The
Page 55 and 56: Reputation Matters: Impact of Organ
Page 57 and 58: leadership had at hand a number of
Page 59 and 60: and 65+ (15.4%). More than half wer
Page 61 and 62: evealed significant differences for
Page 63 and 64: will be rewarded in the marketplace
Page 65 and 66: Investigating Multiplier Effects of
Page 67 and 68: RQ1: Do PR practitioners and busine
Page 69 and 70: accepting information they receive
Page 71 and 72: still smacks of news. News coverage
Page 73 and 74: Even when testimonials do not withs
Page 75 and 76: viewed to some degree as a valuable
Page 77 and 78: Perceptions of Product Blogs in Tai
Page 79 and 80: Uses and gratifications theory has
Page 81 and 82: Thus the degree to which blog reade
Page 83 and 84: hours). Blog reading was dwarfed by
Page 85 and 86: Effects of Language on Responses Ba
Page 87 and 88: esponse (M = 4.13). For online acti
Page 89 and 90: 5-item Index 4.41(1.030) 3.80(1.033
Page 91 and 92: ecommendations were more objective
Page 93 and 94: Choney, B. (2009, September 29). Mi
Page 95: Lenhart, A., Purecell, K., Smith, A
Page 99 and 100: challenge will be to persuade survi
Page 101 and 102: of Avian Flu. It is important to no
Page 103 and 104: with an arousing stimulus or messag
Page 105 and 106: Chen, N. (2009). Institutionalizing
Page 107 and 108: Excellence in an Activist Organizat
Page 109 and 110: public relations functions or tacti
Page 111 and 112: Data Collection Documents. In an ef
Page 113 and 114: Research. A key area of CTFK’s we
Page 115 and 116: Engaging individuals. Many times ac
Page 117 and 118: Washington, DC, and Puerto Rico; ge
Page 119 and 120: Murphy, P. & Dee, J. (1996) Reconci
Page 121 and 122: of Educational Progress (NAEP), 80%
Page 123 and 124: school assessment, and that the pro
Page 125 and 126: Both the paper and Web-based survey
Page 127 and 128: student was admitted to their acade
Page 129 and 130: Problems with the measures: Here, s
Page 131 and 132: Patterns in the open-ended response
Page 133 and 134: Trends evident in K-12 education, t
Page 135 and 136: Another 15% of respondents (n = 8)
Page 137 and 138: Table 1 Respondents’ Perceptions
Page 139 and 140: Table 4 Frequencies of Listed Writi
Page 141 and 142: Hansen, R.S. (1993). Clear, concise
Page 143 and 144: so, this study follows up on recent
Page 145 and 146: 2009). In BMCC context, in addition
Page 147 and 148:
--------------------------------- I
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social media is not crisis communic
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and uses and gratifications theorie
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Hennig-Thurau, T., Gwinner, K. P.,
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Table 1 BMCC Model Propositions (__
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FIGURE 1 BMM Model (_____ & _____,
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practitioners and scholars argue fo
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Several studies, however, suggest t
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factors that impact the development
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perceptions of administrative suppo
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(2009) reminds us that the limitati
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412-414. Gonzalez-Herrero, A., & Ru
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Intersections and Overlaps: Buildin
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elations excellence, relationship-b
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2002), all of which encourage emplo
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Conley and Wagner-Marsh (1998) prop
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passion, caring for people.” Note
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done.” Accommodations such as fle
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organizational commitment and loyal
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Founder/Leader Faith & Vision Authe
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Practical implications This study a
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public relations (pp. 3-22). Mahwah
Page 191 and 192:
Grunig, L. A. (1992). Power in the
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presented to the annual conference
Page 195 and 196:
Prioritizing Stakeholders for Publi
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developed by Grunig and Hunt (1984)
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expectant stakeholders possess two
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each other” (p. 125). Examples of
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Priority publics are those whose pa
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Collection of data triangulated (Yi
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Diffused Linkage. A diffused stakeh
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Envirocare take it. They are also m
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Dunham, L., Freeman, R. E., & Liedt
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PEDAGOGICAL POSTERS 213
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seem to be context-dependent (Lauri
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Shapiro, A. (2003). Case Studies in
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Argument #2: stories are for childr
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Physiology “…your mind was evol
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Conclusion In the movie, Indiana Jo
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Pitching on your Feet: Using a Mock
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speaker(s) are available after the
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college’s connection to the commu
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“I felt the class built upon our
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community. Many participants have c
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posting content to the Internet, bu
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What’s All The Hype About Skype?
Page 239 and 240:
In between the times the class meet
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Best Practices in Public Relations:
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Assignment Structure Client Selecti
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Conclusion Integrating real-world c
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equires true fluency in the host co
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living in London. Because visa and
Page 251 and 252:
Using the Case Study approach to an
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tier responders hadn’t participat
Page 255 and 256:
Harnessing the Web for Teaching Wri
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these tools and platforms. With wri
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article 2. 259
Page 261 and 262:
Experimental methods may be better
Page 263 and 264:
The third hypothesis asked whether
Page 265 and 266:
Crisis in the Classroom: A cross-de
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prepare and do the research. I prov
Page 269 and 270:
• September 2009 - More students
Page 271 and 272:
Public Relations Leadership Through
Page 273 and 274:
from using it multiple times a day
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Kent, M. (2010). Directions in soci
Page 277 and 278:
Professor Clare Morgan at Oxford no
Page 279 and 280:
evenings at home working on his poe
Page 281 and 282:
Another strategy for the students w
Page 283 and 284:
Media list and crisis media list So
Page 285 and 286:
understand that knowledge of the cl
Page 287 and 288:
If creating separate teams for one
Page 289 and 290:
Integrating ethics into the undergr
Page 291 and 292:
Three-step approach The present aut
Page 293:
Putting Theory, Research and Strate
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