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2 0 1 0 P R O C E E D I N G S W A S
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TABLE OF CONTENTS Research Papers _
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Public Relations Leadership through
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Millennial Students Relationship wi
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elationship approach to PR provides
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social media marketing is effective
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students who noted they were 17 or
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discussed previously, Millennial st
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strongly committed to maintaining a
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gender (male/female) and each of th
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social media. One focus of the arti
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Shah, A. (2007, June 18). Social me
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Appendix B Table 2 Differences Betw
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Appendix D Table 4 Differences Betw
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Appendix F Table 6 Pearson Correlat
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Mentoring 2.0: How PR Educators Use
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Despite this, however, studies have
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Sometimes using Facebook to IM is a
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Investing time. As with any relatio
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pursuing chosen fields. For public
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Tam, S. Y., Dozier, D. M., Lauzen,
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While favor towards nuclear energy
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- Page 49 and 50: “Shoreham Board Begins a Hunt for
- Page 51 and 52: While the story element “positive
- Page 53 and 54: Gamson, W. & Lasch, K. (1983). The
- Page 55 and 56: Reputation Matters: Impact of Organ
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- Page 61 and 62: evealed significant differences for
- Page 63 and 64: will be rewarded in the marketplace
- Page 65 and 66: Investigating Multiplier Effects of
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- Page 69 and 70: accepting information they receive
- Page 71 and 72: still smacks of news. News coverage
- Page 73 and 74: Even when testimonials do not withs
- Page 75 and 76: viewed to some degree as a valuable
- Page 77 and 78: Perceptions of Product Blogs in Tai
- Page 79 and 80: Uses and gratifications theory has
- Page 81 and 82: Thus the degree to which blog reade
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- Page 87 and 88: esponse (M = 4.13). For online acti
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- Page 91 and 92: ecommendations were more objective
- Page 93 and 94: Choney, B. (2009, September 29). Mi
- Page 95: Lenhart, A., Purecell, K., Smith, A
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- Page 103 and 104: with an arousing stimulus or messag
- Page 105 and 106: Chen, N. (2009). Institutionalizing
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- Page 109 and 110: public relations functions or tacti
- Page 111 and 112: Data Collection Documents. In an ef
- Page 113 and 114: Research. A key area of CTFK’s we
- Page 115 and 116: Engaging individuals. Many times ac
- Page 117 and 118: Washington, DC, and Puerto Rico; ge
- Page 119 and 120: Murphy, P. & Dee, J. (1996) Reconci
- Page 121 and 122: of Educational Progress (NAEP), 80%
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- Page 125 and 126: Both the paper and Web-based survey
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- Page 129 and 130: Problems with the measures: Here, s
- Page 131 and 132: Patterns in the open-ended response
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- Page 135 and 136: Another 15% of respondents (n = 8)
- Page 137 and 138: Table 1 Respondents’ Perceptions
- Page 139 and 140: Table 4 Frequencies of Listed Writi
- Page 141 and 142: Hansen, R.S. (1993). Clear, concise
- Page 143 and 144: so, this study follows up on recent
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--------------------------------- I
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social media is not crisis communic
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and uses and gratifications theorie
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Hennig-Thurau, T., Gwinner, K. P.,
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Table 1 BMCC Model Propositions (__
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FIGURE 1 BMM Model (_____ & _____,
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practitioners and scholars argue fo
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Several studies, however, suggest t
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factors that impact the development
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perceptions of administrative suppo
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(2009) reminds us that the limitati
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412-414. Gonzalez-Herrero, A., & Ru
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Intersections and Overlaps: Buildin
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elations excellence, relationship-b
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2002), all of which encourage emplo
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Conley and Wagner-Marsh (1998) prop
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passion, caring for people.” Note
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done.” Accommodations such as fle
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organizational commitment and loyal
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Founder/Leader Faith & Vision Authe
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Practical implications This study a
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public relations (pp. 3-22). Mahwah
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Grunig, L. A. (1992). Power in the
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presented to the annual conference
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Prioritizing Stakeholders for Publi
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developed by Grunig and Hunt (1984)
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expectant stakeholders possess two
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each other” (p. 125). Examples of
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Priority publics are those whose pa
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Collection of data triangulated (Yi
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Diffused Linkage. A diffused stakeh
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Envirocare take it. They are also m
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Dunham, L., Freeman, R. E., & Liedt
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PEDAGOGICAL POSTERS 213
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seem to be context-dependent (Lauri
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Shapiro, A. (2003). Case Studies in
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Argument #2: stories are for childr
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Physiology “…your mind was evol
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Conclusion In the movie, Indiana Jo
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Pitching on your Feet: Using a Mock
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speaker(s) are available after the
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college’s connection to the commu
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“I felt the class built upon our
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community. Many participants have c
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posting content to the Internet, bu
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What’s All The Hype About Skype?
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In between the times the class meet
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Best Practices in Public Relations:
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Assignment Structure Client Selecti
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Conclusion Integrating real-world c
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equires true fluency in the host co
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living in London. Because visa and
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Using the Case Study approach to an
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tier responders hadn’t participat
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Harnessing the Web for Teaching Wri
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these tools and platforms. With wri
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article 2. 259
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Experimental methods may be better
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The third hypothesis asked whether
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Crisis in the Classroom: A cross-de
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prepare and do the research. I prov
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• September 2009 - More students
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Public Relations Leadership Through
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from using it multiple times a day
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Kent, M. (2010). Directions in soci
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Professor Clare Morgan at Oxford no
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evenings at home working on his poe
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Another strategy for the students w
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Media list and crisis media list So
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understand that knowledge of the cl
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If creating separate teams for one
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Integrating ethics into the undergr
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Three-step approach The present aut
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Putting Theory, Research and Strate