2010 - Public Relations Society of America
2010 - Public Relations Society of America
2010 - Public Relations Society of America
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Media<br />
Daily Consumption<br />
(minutes)<br />
Weekly Consumption<br />
(hours)<br />
M SD M SD<br />
Using social networking sites (i.e., Facebook, 64.08 (n = 36) 49.20 (n = 36) 27.40 (n = 36) 77.55 (n = 36)<br />
MySpace)<br />
Reading newspapers (online, hard copies) 14.70 (n = 37) 14.94 (n = 37) 7.28 (n = 37) 25.15 (n = 37)<br />
Reading blogs 9.43 (n = 37) 15.40 (n = 37) 7.15 (n = 36) 27.12 (n = 36)<br />
Watching broadcast news (cable, network) 24.95 (n = 37) 38.69 (n = 37) 5.82 (n = 37) 24.83 (n = 37)<br />
Reading magazines (online, hard copies) 12.39 (n = 36) 13.63 (n = 36) 5.34 (n = 36) 24.83 (n = 36)<br />
Using video sharing sites (i.e., YouTube,Vimeo) 13.47 (n = 36) 17.09 (n = 36) 4.32 (n = 36) 10.42 (n = 36)<br />
Listening to radio news (live, online, podcasts) 8.68 (n = 38) 16.63 (n = 38) 3.50 (n = 36) 14.99 (n = 36)<br />
Using wikis (i.e., Wikipedia, Wetpaint) 10.64 (n = 36) 15.70 (n = 36) 2.88 (n = 37) 7.49 (n = 36)<br />
Total time spent commenting on all social/digital 14.33 (n = 37) 26.86 (n = 37) 2.47 (n = 36) 4.69 (n = 36)<br />
media<br />
Interacting with blogs (i.e., posting comments, 2.54 (n = 37) 10.37 (n = 37) .30 (n = 37) .91 (n = 36)<br />
writing content)<br />
Using photo sharing sites (i.e., Flickr) .67 (n = 36) 3.38 (n = 36) .23 (n = 36) 1.05 (n = 36)<br />
Using microblogs (i.e., Twitter, Foursquare) 1.50 (n = 38) 3.47 (n = 38) .12 (n = 37) .30 (n = 37)<br />
Using social news sites (i.e., Digg, Mixx, Reddit) 1.11 (n = 37) 4.73 (n = 37) .11 (n = 36) .40 (n = 36)<br />
Reading customer review sites (i.e., Eopinions, Yelp) 1.00 (n = 37) 2.85 (n = 37) .10 (n = 36) .26 (n = 36)<br />
Writing blog posts .43 (n = 37) 1.82 (n = 37) .07 (n = 36) .24 (n = 36)<br />
Using livecasting sites (i.e., ustream.tv) .43 (n = 37) 2.47 (n = 37) .06 (n = 36) .23 (n = 36)<br />
Using virtual worlds (i.e., Second Life) .05 (n = 37) .33 (n = 37) .06 (n = 36) .33 (n = 36)<br />
Creating content for video-sharing sites (i.e.,<br />
YouTube, Vimeo)<br />
.03 (n = 34) .16 (n = 34) .03 (n = 36) .17 (n = 36)<br />
Table 3 Crises Discussed by Interview Participants<br />
Crises<br />
Number <strong>of</strong> Participants<br />
Post-athletic Victory Riots 14<br />
H1N1 Flu Pandemic 11<br />
Haiti Earthquake 9<br />
U.S. East Coast Blizzard 6<br />
Toyota Recall 4<br />
Chile Earthquake 2<br />
Fort Hood Shootings 2<br />
Hudson River Airline Crash 2<br />
Virginia Tech Shootings 2<br />
Cocaine at NASA Space Center 1<br />
Hurricane Katrina 1<br />
Iran Election 1<br />
Metro Crash 1<br />
Michael Jackson’s Death 1<br />
Peanut Butter Recall 1<br />
September 11 Terrorist Attack 1<br />
Tiger Woods Extramarital Affairs 1<br />
156