2010 - Public Relations Society of America

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Media Daily Consumption (minutes) Weekly Consumption (hours) M SD M SD Using social networking sites (i.e., Facebook, 64.08 (n = 36) 49.20 (n = 36) 27.40 (n = 36) 77.55 (n = 36) MySpace) Reading newspapers (online, hard copies) 14.70 (n = 37) 14.94 (n = 37) 7.28 (n = 37) 25.15 (n = 37) Reading blogs 9.43 (n = 37) 15.40 (n = 37) 7.15 (n = 36) 27.12 (n = 36) Watching broadcast news (cable, network) 24.95 (n = 37) 38.69 (n = 37) 5.82 (n = 37) 24.83 (n = 37) Reading magazines (online, hard copies) 12.39 (n = 36) 13.63 (n = 36) 5.34 (n = 36) 24.83 (n = 36) Using video sharing sites (i.e., YouTube,Vimeo) 13.47 (n = 36) 17.09 (n = 36) 4.32 (n = 36) 10.42 (n = 36) Listening to radio news (live, online, podcasts) 8.68 (n = 38) 16.63 (n = 38) 3.50 (n = 36) 14.99 (n = 36) Using wikis (i.e., Wikipedia, Wetpaint) 10.64 (n = 36) 15.70 (n = 36) 2.88 (n = 37) 7.49 (n = 36) Total time spent commenting on all social/digital 14.33 (n = 37) 26.86 (n = 37) 2.47 (n = 36) 4.69 (n = 36) media Interacting with blogs (i.e., posting comments, 2.54 (n = 37) 10.37 (n = 37) .30 (n = 37) .91 (n = 36) writing content) Using photo sharing sites (i.e., Flickr) .67 (n = 36) 3.38 (n = 36) .23 (n = 36) 1.05 (n = 36) Using microblogs (i.e., Twitter, Foursquare) 1.50 (n = 38) 3.47 (n = 38) .12 (n = 37) .30 (n = 37) Using social news sites (i.e., Digg, Mixx, Reddit) 1.11 (n = 37) 4.73 (n = 37) .11 (n = 36) .40 (n = 36) Reading customer review sites (i.e., Eopinions, Yelp) 1.00 (n = 37) 2.85 (n = 37) .10 (n = 36) .26 (n = 36) Writing blog posts .43 (n = 37) 1.82 (n = 37) .07 (n = 36) .24 (n = 36) Using livecasting sites (i.e., ustream.tv) .43 (n = 37) 2.47 (n = 37) .06 (n = 36) .23 (n = 36) Using virtual worlds (i.e., Second Life) .05 (n = 37) .33 (n = 37) .06 (n = 36) .33 (n = 36) Creating content for video-sharing sites (i.e., YouTube, Vimeo) .03 (n = 34) .16 (n = 34) .03 (n = 36) .17 (n = 36) Table 3 Crises Discussed by Interview Participants Crises Number of Participants Post-athletic Victory Riots 14 H1N1 Flu Pandemic 11 Haiti Earthquake 9 U.S. East Coast Blizzard 6 Toyota Recall 4 Chile Earthquake 2 Fort Hood Shootings 2 Hudson River Airline Crash 2 Virginia Tech Shootings 2 Cocaine at NASA Space Center 1 Hurricane Katrina 1 Iran Election 1 Metro Crash 1 Michael Jackson’s Death 1 Peanut Butter Recall 1 September 11 Terrorist Attack 1 Tiger Woods Extramarital Affairs 1 156
FIGURE 1 BMM Model (_____ & _____, in press) Strategic Responses to Influential External Blogs E-opinion leadership P2.1 Measures Influential Blogs Crisis blog intervention P4.2 Other Blogs P1.1- P1.2 Influentia l Bloggers CC WOM offline CC Blog Followers Media effects P4.1 WOM offline Organizatio n CC CC WOM offline Organization agenda building Organizations and Publics Media Content P2.2 Issue agenda building Nonblogfollowers Media effects P3.2 Media effects Mass Media & Other Social Media P3.1 CC: Crisis Communication 157
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2 0 1 0 P R O C E E D I N G S W A S
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TABLE OF CONTENTS Research Papers _
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Public Relations Leadership through
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Millennial Students Relationship wi
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elationship approach to PR provides
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social media marketing is effective
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students who noted they were 17 or
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discussed previously, Millennial st
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strongly committed to maintaining a
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gender (male/female) and each of th
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social media. One focus of the arti
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Shah, A. (2007, June 18). Social me
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Appendix B Table 2 Differences Betw
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Appendix D Table 4 Differences Betw
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Appendix F Table 6 Pearson Correlat
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Mentoring 2.0: How PR Educators Use
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Despite this, however, studies have
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Sometimes using Facebook to IM is a
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Investing time. As with any relatio
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pursuing chosen fields. For public
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Tam, S. Y., Dozier, D. M., Lauzen,
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While favor towards nuclear energy
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frames present new considerations w
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Procedural -Licensing and applicati
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“Shoreham Board Begins a Hunt for
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While the story element “positive
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Gamson, W. & Lasch, K. (1983). The
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Reputation Matters: Impact of Organ
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leadership had at hand a number of
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and 65+ (15.4%). More than half wer
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evealed significant differences for
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will be rewarded in the marketplace
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Investigating Multiplier Effects of
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RQ1: Do PR practitioners and busine
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accepting information they receive
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still smacks of news. News coverage
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Even when testimonials do not withs
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viewed to some degree as a valuable
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Perceptions of Product Blogs in Tai
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Uses and gratifications theory has
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Thus the degree to which blog reade
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hours). Blog reading was dwarfed by
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Effects of Language on Responses Ba
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esponse (M = 4.13). For online acti
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5-item Index 4.41(1.030) 3.80(1.033
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ecommendations were more objective
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Choney, B. (2009, September 29). Mi
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Lenhart, A., Purecell, K., Smith, A
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elational trust. Journal of Public
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challenge will be to persuade survi
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of Avian Flu. It is important to no
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with an arousing stimulus or messag
Page 105 and 106: Chen, N. (2009). Institutionalizing
Page 107 and 108: Excellence in an Activist Organizat
Page 109 and 110: public relations functions or tacti
Page 111 and 112: Data Collection Documents. In an ef
Page 113 and 114: Research. A key area of CTFK’s we
Page 115 and 116: Engaging individuals. Many times ac
Page 117 and 118: Washington, DC, and Puerto Rico; ge
Page 119 and 120: Murphy, P. & Dee, J. (1996) Reconci
Page 121 and 122: of Educational Progress (NAEP), 80%
Page 123 and 124: school assessment, and that the pro
Page 125 and 126: Both the paper and Web-based survey
Page 127 and 128: student was admitted to their acade
Page 129 and 130: Problems with the measures: Here, s
Page 131 and 132: Patterns in the open-ended response
Page 133 and 134: Trends evident in K-12 education, t
Page 135 and 136: Another 15% of respondents (n = 8)
Page 137 and 138: Table 1 Respondents’ Perceptions
Page 139 and 140: Table 4 Frequencies of Listed Writi
Page 141 and 142: Hansen, R.S. (1993). Clear, concise
Page 143 and 144: so, this study follows up on recent
Page 145 and 146: 2009). In BMCC context, in addition
Page 147 and 148: --------------------------------- I
Page 149 and 150: social media is not crisis communic
Page 151 and 152: and uses and gratifications theorie
Page 153 and 154: Hennig-Thurau, T., Gwinner, K. P.,
Page 155: Table 1 BMCC Model Propositions (__
Page 159 and 160: practitioners and scholars argue fo
Page 161 and 162: Several studies, however, suggest t
Page 163 and 164: factors that impact the development
Page 165 and 166: perceptions of administrative suppo
Page 167 and 168: (2009) reminds us that the limitati
Page 169 and 170: 412-414. Gonzalez-Herrero, A., & Ru
Page 171 and 172: Intersections and Overlaps: Buildin
Page 173 and 174: elations excellence, relationship-b
Page 175 and 176: 2002), all of which encourage emplo
Page 177 and 178: Conley and Wagner-Marsh (1998) prop
Page 179 and 180: passion, caring for people.” Note
Page 181 and 182: done.” Accommodations such as fle
Page 183 and 184: organizational commitment and loyal
Page 185 and 186: Founder/Leader Faith & Vision Authe
Page 187 and 188: Practical implications This study a
Page 189 and 190: public relations (pp. 3-22). Mahwah
Page 191 and 192: Grunig, L. A. (1992). Power in the
Page 193 and 194: presented to the annual conference
Page 195 and 196: Prioritizing Stakeholders for Publi
Page 197 and 198: developed by Grunig and Hunt (1984)
Page 199 and 200: expectant stakeholders possess two
Page 201 and 202: each other” (p. 125). Examples of
Page 203 and 204: Priority publics are those whose pa
Page 205 and 206: Collection of data triangulated (Yi
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Diffused Linkage. A diffused stakeh
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Envirocare take it. They are also m
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Dunham, L., Freeman, R. E., & Liedt
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PEDAGOGICAL POSTERS 213
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seem to be context-dependent (Lauri
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Shapiro, A. (2003). Case Studies in
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Argument #2: stories are for childr
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Physiology “…your mind was evol
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Conclusion In the movie, Indiana Jo
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Pitching on your Feet: Using a Mock
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speaker(s) are available after the
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college’s connection to the commu
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“I felt the class built upon our
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community. Many participants have c
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posting content to the Internet, bu
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What’s All The Hype About Skype?
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In between the times the class meet
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Best Practices in Public Relations:
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Assignment Structure Client Selecti
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Conclusion Integrating real-world c
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equires true fluency in the host co
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living in London. Because visa and
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Using the Case Study approach to an
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tier responders hadn’t participat
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Harnessing the Web for Teaching Wri
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these tools and platforms. With wri
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article 2. 259
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Experimental methods may be better
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The third hypothesis asked whether
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Crisis in the Classroom: A cross-de
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prepare and do the research. I prov
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• September 2009 - More students
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Public Relations Leadership Through
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from using it multiple times a day
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Kent, M. (2010). Directions in soci
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Professor Clare Morgan at Oxford no
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evenings at home working on his poe
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Another strategy for the students w
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Media list and crisis media list So
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understand that knowledge of the cl
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If creating separate teams for one
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Integrating ethics into the undergr
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Three-step approach The present aut
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Putting Theory, Research and Strate
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2010 - Public Relations Society of America

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