2010 - Public Relations Society of America

Bates, L., & Callison, C. (2008, August). Effect of company affiliation on credibility in the
blogosphere. Paper presented at the Association for Education in Journalism and Mass
Communication Conference, Chicago, IL.
Bernoff, J. (2008, December 9). People don’t trust company blogs: What you should do about it.
Forrester.com. Retrieved from http://blogs.forrester.com/
Bucher, H. J. (2002). Crisis communication and the Internet: Risk and trust in a global media.
First Monday, 7, 3.
Cheong, J. C., & Morrison, M. A. (2008). Consumers’ reliance on product information and
recommendations found in UGC. Journal of Interactive Advertising, 8(2), article 4.
Choi, Y., & Lin, Y-H. (2009). Consumer responses to Mattel product recalls posted on online
bulletin boards: Exploring two types of emotion. Journal of Public Relations Research,
21(2), 198-207.
Coombs, W. T. (2008). Crisis communication and social media. Essential Knowledge Project,
Institute for Public Relations. Retrieved from http://www.instituteforpr.org/
essential_knowledge/detail/crisis_communication_and_social_media/
Corbin, J., & Strauss, A. (2008). Basics of qualitative research: Techniques and procedures for
developing grounded theory (3 rd ed.). Los Angeles: Sage.
Daugherty, T., Eastin, M., & Bright, L. (2008). Exploring consumer motivations for creating
user-generated content. Journal of Interactive Advertising, 8(2), 1-24.
Dichter, E. (1966). How word of mouth advertising works. Harvard Business Review, 44(6),
147-60.
Diga, M., & Kelleher, T. (2009). Social media use, perceptions of decision-making power, and
public relations roles. Public Relations Review, 35(4), 440-442.
Dutta-Bergman, M. J. (2006). Community participation and Internet use after September 11:
Complementarity in channel consumption. Journal of Computer-Mediated
Communication, 11(2), 469-484.
ECAR. (2008). Social networking sites. Students and Information Technology, 81-98. Retrieved
from http://net.educause.edu/ir/library/pdf/ers0808/rs/ers08086.pdf.
Eyrich, N., Padman, M., & Sweetser, K. (2008). PR practitioners’ use of social media tools and
communication technology. Public Relations Review, 34(4), 412-414.
GWU & Cision. (2009, December). 2009 social media & online usage study. Retrieved from
http://www.gwu.edu/~newsctr/10/pdfs/gw_cision_sm_study_09.PDF
Goldsmith, R., & Horowitz, D. (2006). Measuring motivations for online opinion seeking.
Journal of Interactive Advertising, 6(2), 3-14.
Grunig, J. E. (1997). A situational theory of publics: Conceptual history, recent challenges, and
new research. In D. Moss, T. MacManus, & D. Vercic (Eds.), Public relations research:
An international perspective (pp. 3-48). London: International Thomson Business.
Hathi, S. (2009). Communicators remain unclear on business case for social media. Strategic
Communication Management, 14(1), article 9.
Heath, R., Lee, J., & Ni, L. (2009). Crisis and risk approaches to emergency management
planning and communication: The role of similarity and sensitivity. Journal of Public
Relations Research, 21(2), 123-141.
Heath, R. L., & Palenchar, M. J. (2009). Strategic issues management: Organizations and
public policy changes (2nd ed.). Thousand Oaks, CA: Sage.
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